ONCE UPON A TIME...
ASHLEY SUDNEY
F ERRIS STATE UNIVERSITY
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Wow, our senior portfolios are well on their way to being ready for your critique! We sure would appreciate if you would block out some time on April 19 between 2pm and 6pm for our Senior Portfolio Review. If for nothing elese, it is an excellent chance to be brutally honest. Ferris State University Senior Portfolio Review 2012 When? Thursday, April 19, 2012 from 2pm to 6pm Where? Brass Words Building (Suite 109) 648 Monroe Ave NW Grand Rapids, MI 49503
If you’re using iCal, Click here to add the event! Ferris State University
Senior Portfolio Review Event planning Working with a team, we created the theme for the annual Senior Por tfolio Review attended by over 200 design professionals ever y year. This year’s theme was a comical recreation of vintage food adver timents labeling our guest as the “secret ingredient” to our success. A Save-the- date email, print and digital invites, website, and environmental graphics were made for the event.
Ashley Sudney / Design Portfolio / ashleysudney.com
College of Business
Graphic Design Program
! W O W s ’ t a h t w o N ! e t i v an in
Print Invite
Senior Portfolio Review / Print Invite / 3
full image of website
Website Where directions, event info, contact information, and a bit of our style could be found.
Ashley Sudney / Design Portfolio / ashleysudney.com
! H S E FR
“100% Pure honesty”
–ALL NATURAL–
BRYCE Driesenga “Fresh!”
Johnny Vestevich “ Ge e
Nametags
Wilik ers!”
Posters
Senior Portfolio Review / Print / 5
At the event
Ashley Sudney / Design Portfolio / ashleysudney.com
Senior Portfolio Review / Event Photos / 7
Cable Length
Cable Type
Frequency
Speaker Diameter
Color
3.5mm
1.3m
TPE
20-20k Hz
11mm
Pop Pink
TECH SPECS
Plug Type
Ashley Sudney / Design Portfolio / ashleysudney.com
WORN IN EAR | 2 GEL SIZES
F ollow in g t he f am e of p ap er c r af t and g r af f i ti, I c r eate d four characters to personify the different ear bud colors offered by the line, and bring attitude to a brand that is heavily influenced by street culture. The way the ear buds protrude from the side of the box not only advertises the product, but also creates the illusion that the character is wearing them.
www.skullcandy.com
Package design
BEST BUDDIES
Your new best friends. Best Buddies earbuds drive killer sound into you head hole and leave you begging for more. Unique, stylish, and oozing with attitude; these buddies will have your back in any situation!
Skullcandy Best Buddies Packaging
Skullcandy / Packaging / 9
White Pine Trail / Trail Pals Branding, educational device The Trail Pals are a group of native Michigan animals that were created to help connect children with the White Pine Trail and to get them excited about the outdoors. They appear in maps, on their own website, and in a variety of other applications for the trail to create a learning environment for kids, and a way to actively engage them with the trail.
Ashley Sudney / Design Portfolio / ashleysudney.com
CADILLAC
Come explore this state park
Manistee National Forest is here
REED CITY
BIG RAPIDS
MORLEY
Let’s go camping and fishing in Rockford
The little Muskeegon River Dam is located in Morley
N
SWIMMING PARK TRAIL PAL FACTS ROCKFORD
GRAND RAPIDS
Trail Pals Website
Trail Pals Field Journal
A place kids can go to learn about Michigan wildlife. Including games featuring the Trail Pals, nature crafts, and downloadable activities.
A kid version of the White Pine Trail map where they can record their experience and learn about the trail and nature on it.
UNPAVED TRAIL PAVED TRAIL
Apparel
White Pine Trail / Trail Pals / 11
60” Diameter Plexiglass window with etching PMS 7690 216” 165” 60”
7”
50”
12”
24”
17” 35”
155” 115” 20”
100” 120”
White Pine Trail / Environmental Environmental structures Along with a new identity, a series of kiosks, benches, and directional signs were made for the trail and adjacent parks to bring unity and a sense of connectivity to the trail that spans from Grand Rapids to Cadillac in Western Michigan. These environemtal pieces were made with natural matterials in order not to distract from the scener y.
Ashley Sudney / Design Portfolio / ashleysudney.com
Optional LED lights on the interior of plexiglass powered by solar panels 60” Diameter Plexiglass window with etching PMS 7690 200” 135” 60”
Trex wood: Acorn 5” 100” 120”
75”
5”
170”
25”
100”
120”
30”
60”
White Pine Trail / Environmental / 13
President’s Holiday Card
The Symbol
Event planning
To establish depth, the logo has three levels. The first level is the complete symbol that forms a snowflake. This can then be broken down into five birds that create the logo. Finally, in its complete form, the white space creates five hearts and a star.
Ferris State Universit y has been called home by a variet y of different people throughout the years. In order to reconnect with this extended family a mark was made from five birds that formed together to make a snowflake shape, symbolizing the leaving of an area, but continuing to be a par t of that communit y. This symbol was incorporated into a printed card, electronic experience, and the holiday par ty that followed.
Ashley Sudney / Design Portfolio / ashleysudney.com
Holiday Card Invite
Holiday Party
Holidcay Card / Applications / 15
Mattel Corporate Responsibility Print book, website, and digital application The hard work and dedication of companies that strive to be sustainable should be shared with the world. This Consumer Responsibility Repor t showcases the philanthropy effor ts of the Mattel Corporation and their commitment to sustainability in 2010. Information is presented in a fun and comprehensible manner that follows the company’s morals of Play.
Ashley Sudney / Design Portfolio / ashleysudney.com
Project name / 17
Website Displays the information from the print repor t digitally in a fun and interactive manner.
Ashley Sudney / Design Portfolio / ashleysudney.com
MATTEL MOBILE APP
TOY RECALL
WHAT’S NEW?
DAILY PLAY
The Mattel mobile app, Toy Talk, works in three ways: Toy Recall, What’s New?, and Daily Play.
In t he Toy Re c all s e c tion, parents can find up -to - date information on toy recalls and are put in contact with Mattel customer ser vice.
Keep up with the Mat tel company and the changes that are being made there. From new toy releases to corporate happenings.
Play is extremely impor tant for both kids and adults. Take some time out of ever y day and play. Daily Play presents you with a new way to play ever y day!
Mattel CRR / Digital Applications / 19
Beyond the Stars / Star Jar Keepsake and educational experience The Star Jar contains strips of paper cut from pictures of stars taken by the Hubble Space Telescope. On the reser ves side of these strips informational facts are displayed in order to teach people about the stars they obser ve from far away. A spiritual connection is then established as an origami star is formed from this strip of paper and placed in the jar using the instructions found in the booklet attached to the jar. This project establishes a connection between t he s cient if ic asp e c t s of s t ar s and t he spir i tu al c onn e c tions humanity has formed with them.
Ashley Sudney / Design Portfolio / ashleysudney.com
Beyond the Stars / Star Jar / 21
Are you my sister? Duh.
BABES
YOU ARE HERE
STAGE
1/4
TIME
0:04 Are you mY SISTER? UM... no? AWesome! Let's make out. Pellets
5/100
Menu
Sharks: Low Rez, High Risk Digital kiosk and educational experience Global Warming is having strange effects on sharks. Where most marine life is suffering from the oceanic changes the Sharks are enjoying a brief period of new territory to explore, and interesting opportunities for expansion. The user is taken through three games to explain these phenomena with Pac-Man inspired game play and 8 -bit graphics.
THEY
MEAT
They Meat They Meat follows the journey of the Australian Gray Nurse Shark who may have the rare oppor tunit y to travel through the rapidly warming Bass Strait in Australia and re - unite with another Gray Nurse population; ul t im atel y allow in g t hem to p r o c r eate an d in c r eas e t he species chances of sur vival.
Wow man it feels like the temp is
OVER 9000 i n h e r e. L e t s g o t o t h e b e a c h !
Though it may not seem like very much, e v e n t h e slightest change in an environment can make some water uninhabitable for many marine creatures. D u e t o t h e o c e a n c h a n g e s,
A w c 'm o n b a b y ! I ain't gonna eat ya!
many specie s have had to l e a v e
t h e i r h o m e s
search for
i n
more suitable
water conditions. The s a m e g o e s f o r s h a r k s who have had t o l e a v e t h e i r homes to
follow
their
f o o d a n d t o f i n d better living conditions. Sometimes these new areas are close to inhabited
human
beaches...
Beach BBQ Beach BBQ follows sharks as they leave their now too -hot territor y in search of cooler waters, which, in some cases, can mean human occupied beaches.
BEACH
Project name / 24
A NTARTICA A PREDATOR SMORGASBORD
A L L Y OU C A N E A T !
Smorgasbord you say?
THE MENU Species Threatened by S H a r ks
Sea LIONs
Frozen Dinner Frozen Dinner, explores the warming of Antarctic waters, and the effect sharks will have on waters that have not seen predators of their likes in nearly 40 million years.
FROZEN DINNER Sharks / Frozen Dinner / 25
2nd Cycle Brand Manual Re-brand, print manual, website, and mobile app An impor tant par t of the shop are the bike maintenance classes they hold on a regular basis, and their belief that people should take pride in what they own. To emphasize this unique qualit y, I built the brand in a vintage, 19 th centur y st yle to call back to a time when people valued the things they owned and repaired whatever they could. The use of woodcut imager y and strong text blocks helped send a power ful message about recycling and the good that can come from maintaining and using a bike as a mode of transpor tation, while giving the brand a unique personality and class that one wouldn’t expect from a used bike shop. Ashley Sudney / Design Portfolio / ashleysudney.com
This is a... weight-loss device, s o l u t i o n t o g as, b e s t f r i e n d, means of transport, chick-magnet, space ship, and a cure. (We could go on but you get it)
T H I S I S A SM A RT F E L LOW !
q
DID YOU KNOW: The term “bicycle� originated i n F r a n c e i n 18 6 0 .
BIKE BROKEN?
Learn to fix it at our shop!
Need a bike?
We give bikes to volunteers!
T he se babies r u n off of pure fat! Just think of the money you will have to buy new clothes for your hot biker bod! Oh la la! Your ex is going to be missing you! But you won’t even care because you have bu ns of steel now thanks to the greatest invention known to man.
If you don’t have a bike, come on down
The
WE HAVE BIKES
Bicycle
(Duh)
and we want you to have one too!
A smart fellow does not throw away per fect ly good it ems when he tires of them! Don’t throw your bike out, donate it! Chances are someone will love your bike just as much as you did. Plus, you’ll be helping out mot her ea r t h by r e c ycl i n g!
c 300 12th street
B e n t o n Ha r b o r
MI, 49022
269.985.3509 w w w. 2 n d c y c l e .c o m
Bike Broken? Well then
FIX IT at our place!
WE
â?¤
I WANT TO RIDE MY BICYCLE. I WANT TO RIDE MY BIKE.
“
Think of bicycles as rideable art that can just about save the world. - G r a n t Pe t e r s o n
BIKES
�
WOW!
Ceci nĂŠe st pas une bike
j
Š
WE SELL PRE-LOVED BIKES!
%
%
NO GAS NEEDED!
BRIL L ! NT
What goes around comes around
IA
M I L E S P E R G A L L O N : inf inite â?¤
PR E -L OV E D
Fast bikes, slow bi kes, big bikes, tall bikes, kids bikes, mens bi kes, yel low bi kes, broken bi kes, v int a ge bikes, t wo -wheeled bikes, three-wheeled bikes, blue bikes, fi xed speed bikes, mountain bikes, we’ll take them all!
bikes are sexy!
Pe o p l e f i x e d t h i n g s w h e n t h e y b r o k e . T h i n g s w e r e b u i l t to last decades, a nd were wel l cra f ted. W hat happened? A t 2 N D C YC L E w e b e l i e v e i n t h e g o o d o l ’ a r t o f f i x i n g t h i n g s w hen t he y br e a k . Broken bi ke? C o m e o n d ow n a nd ou r f r iend l y volu nt e e r s w i l l t ea ch you t o f i x you r bi ke a nd b et t e r c a r e for it , b e c au s e bi kes a r e m a n’s r e a l b e s t f r iend .
BREAKING NEWS:
O nc e upon a time . . .
P BIKES!
FREE BIKES
FF
...for ou r volunteers who dedicate t heir precious time and effort to help our cause. REDEEM AT:
300 12th street Be nto n Ha r b o r
MI, 49022
âœ
2nd Cycle / Logo / 27
300 12th Street Benton Harbor MI, 49022
Nathan Smith 3321 Summer Rd. St. Joseph MI, 49085
N OV. 2 , 2 011 Stacey Thomas 3386 Song Bird Ln. Benton Harbor, MI M rs. Thomas, We here at 2nd Cycle love bikes and are excited that you do to o ! It’s thanks to volunteers like you that our non-profit is ab le to continue restoring bikes and promoting bike culture in the Benton Harbor area. As an organization we strive to ke ep bikes out of dumpster and get them back into the hands of people who can still get some life out of them. We also promote bike maintenance and safet y by offering classes, completely ran by volunteers. It isn’t of ten we get such a generous donation and so we would like to thank you. Your contribution of both time and money to our cause will help us stock our shelves with new par ts so we can restore bikes that donated to us to be resold. We would also like to thank you for th e priceless knowledge you shar ed at our programs and with our staff. So thank you for believing in us, and keep riding! Sincerely,
M ar y Smith Vice President
300 12th Street Be nton Har b or
MI, 49022
269.985.3509
w w w. 2 n d c y c l e .c o m
Stationary System
Ashley Sudney / Design Portfolio / ashleysudney.com
300 12th Street Benton Harbor MI, 49022
RESPECT
THE BIKE M Y S ON, A N D
THE BIKE WILL IN TURN
RESPECT
YOU
†
We are known to some a s ¢
Bike Peopl e T H E ROA DS CA L L OU R NA M E S, PAV E D OR NAT U R A L , W E SH A L L NOT STOP T I L L W E ' V E R I DDE N T H E M A L L .
% Fixie
FOR W E COME IN MAN Y ST Y L E S
10 SPEED
$
MOUNTAIN
- Penny-Farthing BUT DEEP DOWN WE ARE ALL THE SAME.
Poster Series
Mobile Application Consists of a Quick Fix bike maintnance guide, a bike culture event calendar, and an accident report page where information can be stored in case of a bike accident.
Ashley Sudney / Design Portfolio / ashleysudney.com
Website
2nd Cycle / Website / 31
2nd Cycle / Brand Manual / 33
...AND THEN SHE GOT THE JOB.
THANK YOU!