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age:17 Destiny Jackson didn’t know she was creative — until she began to create. The 17-year old King’s Fork High School junior, as if she didn’t have enough going on between two jobs and schoolwork, started a new business over the summer during the coronavirus pandemic. With both of her parents entrepreneurs, Destiny knew she wanted to start her own business, also, but she wanted to find her niche. After doing her research and then talking about it with her parents, that niche turned into Des Kreations, her outlet where she makes homemade keychains and sells them on her website, deskreationsshop.com and on her Instagram page, @ DesKreationsShop. “I wanted to do something different that I haven’t seen many people do,” Destiny said. “I came across these keychains and I did research on them, how do people sell them and prices and stuff.” It surprised the people who knew her, since she hadn’t been a crafty person before this. But after putting the time into it, she learned how to make them, and she loves what she does.
“When I started making them and started liking them really good,” Destiny said, “that’s when I decided I could go with this. I can sell them and I think people will really like it.” Fulfilling those first orders made her excited, and she has fallen in love with what she’s doing, seeing the reactions her ‘Kreations’ have generated from customers — not all of them young like she expected. “I’m like, ‘Oh my God, people really like stuff like this,” Destiny said. She balances the work for her business with the part-time office assistant work she does for her mom’s business, working four days per week at the Suffolk Family YMCA and her virtual learning. Destiny’s goal is to grow her business globally and eventually attend North Carolina A&T in Greensboro. Her advice to other young people thinking of stepping out and going into business for themselves? “Always stay motivated and stay consistent,” Destiny said, “and treat your business like it’s your baby.” — Jimmy LaRoue
What is the best advice you’ve received? From her cousin — “Don’t go in business with something that’s already very popular. Don’t follow the trends. Start your own trend.” What is your favorite show to watch? YouTube videos looking for new styles or new things to buy to make more things.
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