A601 RNA HEIGHTS ANDHERI EAST, MUMBAI
SUGANTH CHELLAMUTHU
CONTACT
suganthgct@gmail.com
DESIGN MANAGER, DESIGN RESEARCHER & IDEA STRATEGIST
+91 98199 84571
DESIGN CONSULTANT
JAN 2012 TO JUL 2012
HINDUSTAN UNILEVER LTD. EXPERIENCE
Was responsible for the development of concepts for creating experiences for their brand Knorr at different touchpoints with the consumers, Thereby creating a 360 degree consumer experience model. Working with a multi disciplinary team comprising of external design agencies, branding and advertising agencies, brand managers is the highlight of the role as Design Consultant.
DESIGNER ANALYST
EDUCATION
www.cargocollective.com/suchel
NATIONAL INSTITUTE OF DESIGN
STRATEGIC DESIGN MANAGEMENT Post Graduate Diploma in Design
CGPA – 8.53/10
GOVERNMENT COLLEGE OF TECHNOLOGY
JUL 2007 TO JUL 2010
TATA CONSULTANCY SERVICES LTD.
Bachelor of Technology
CGPA – 7.59/10
STRENGTHS
INTRODUCTION Budding Design Manager and Researcher with over 3 years of experience across a variety of fields ranging from service design, interaction design, graphic design, design strategy and project management. I have been a part of multidisciplinary teams and worked closely with project management to take projects from start till launch of the same
PROJECTS - AN OVERVIEW WINDOWS PHONE - WORKSPACE
The objective of the project was to create the experience of naturalness of their product Soups at different touch points with the consumers.
The challenge was to push the boundaries of productivity by designing an app for Windows Phone that allows you to work anywhere.
NEW TECHNOLOGY APP DESIGN
ERGONOMICS & PRODUCT INNOVATION
An application for barter of goods was developed and business model around it was created. This was an NID, IIMA collaborative project.
Redesigned kitchen tongs for the modern Indian women, incorporating value by using elements of design & innovative mechanism.
COMMUNICATION DESIGN
Brainstorming Ideation Idea sketching Scenario building Concept development Communication Skills
Ethnography Participant observation Focus group discussions Narrative Inquiry Analysis and Synthesis
SERVICE DESIGN INNOVATION
The objective was to promote coastal tourism in India by effective communication design by means of magazine advertisements and brochures.
Developed a framework of service design and user experience, ideate about the user values based on the findings, develop a high-level user-centric business design with a focus on users.
INDIA- AUSTRALIA SERVICE DESIGN JAM
DESIGN RESEARCH
Conducted qualitative research including Narrative Inquiry, participant/non-participant observation, focus group discussion for assessing the reach of the brand Titan Fastrack among college students.
Go Grow, is a service that lets visitors explore places, customs and sites with in-depth knowledge. It works through social networking platform.
HOBBIES & INTERESTS MEETING NEW PEOPLE
DESIGN THINKING
DESIGN RESEARCH METHODS
KNORR - GOODNESS OF DRY
PHOTOGRAPHY
JUN 2003 TO MAR 2007
INDUSTRIAL BIOTECHNOLOGY
Was responsible for delivery of User Interface Designs for an UK Government Commission Project and other banking projects around the globe.
WATCHING TV
JUL 2010 TO AUG 2012
COOKING
PLAYING CARDS
GYM
PLAYING CHESS
PLAYING POOL
AREAS OF INTEREST
Design Research Brand Management Project Management Strategy & Planning