PADDINGTON
ALL CHANGE PA D D I N G T O N B U S I N E S S I M P R O V E M E N T D I S T R I C T P R O P O S A L
‘Paddington is developing rapidly with first class infrastructure and huge potential. This combination makes it a great area for business which is why we moved here. Supporting the BID will secure a better marketed, cleaner and safer Paddington.’ David Endicott Wells Palmer 1 South Wharf Road
Contents Section one The BID Proposal 1.1
The BID Proposal In Summary
1.2
The Paddington BID Area
10
6
1.3
BID Services
12
What has already been achieved
12
What the BID will deliver
15
Clean and Attractive
15
Safe and Secure
16
Marketed and Involved
19
S e c t i o n t wo D e l i v e r i n g t h e B I D 2.1
BID Budget and Costs
22
BID Budget
22
BID Levy Rules
25
2.2
BID Management and Governance
26
2.3
The BID Team
28
2.4
Measuring Performance
30
2.5
The BID’s Key Performance Indicators
30
Local Service Baselines
30
Further Information
32
‘Praed ‘PraedStreet Streetwas wasreally reallyrun rundown. down. The ThePartnership Partnershiphas hasalready alreadymade made aabig bigdifference differenceand andI believe I believethe the BID BIDwill willbuild buildon onthis. this.That's That'swhy why I support I supportthe theBID.’ BID.’ Ash AshAmin Amin Photo PhotoSprint Sprint Street 191 191Praed PraedStreet
1.1 The BID proposal in summary What is Paddington BID? The Paddington BID is promoted by Paddington Waterside Partnership, working with local businesses. Over the past four years it has tested projects to improve the performance and appearance of Praed Street and the surrounding area under the banner of ‘Paddington Circle’, creating a more appealing environment, reducing crime, marketing the area and providing a voice for local businesses. In February 2005 local businesses will have the chance to decide whether these improvements should continue by voting to set up the Paddington BID. If businesses vote for it
The pilot BID has already improved the appearance of Praed Street.
to go ahead, the Paddington BID will create a step change in people’s perceptions of Paddington. It will empower
Despite its self-evident vitality and the advantage of being
businesses, who will control it and pay for it through a small
at the heart of an international, integrated transport hub, the
additional levy on their business rates.
Paddington area has suffered commercially over the past five to ten years and, in some places, exhibits poor environmental
Why does Paddington need a BID?
quality. The opportunities for improvement are enormous.
The Paddington area contains an abundant mix of offices,
The area is adjacent to one of the largest regeneration
hotels, shops, cafes, restaurants, public houses, health,
schemes in the country – Paddington Waterside. New offices,
residential and community uses, with a rich, diverse and
shops and homes will bring enhanced prospects for the entire
valuable heritage. It is home to the key district centre
area. In order to maximise these opportunities, a Business
of Praed Street and the well-established hotel quarter
Improvement District is proposed, recognising that small scale
southwards to Sussex Gardens. Over 400 businesses
improvements and actions at the very local level are just as
operate in the area, contributing to Paddington’s economy
important as major regeneration in delivering a sustainable
and standing as a commercial location.
future for the wider Paddington.
6
Paddington Business Improvement District Proposal
‘We are looking forward to a stronger business community who will lead Paddington towards a cleaner, safer and better promoted future.’ Vaughan Smith Frontline Restaurant 13 Norfolk Place
What will a BID for Paddington deliver?
∑The BID will position Paddington as a destination of choice
The BID aims to provide a cleaner, safer and more attractive
through a programme of events, a range of marketing
Paddington, creating a better trading environment for
tools and enhanced retail promotion, changing the image
businesses, bringing more customers to the area and
of Paddington for the better by encouraging more visitors,
encouraging tourists to stay in the area. It will trial innovative approaches to commercial and environmental problems, put
shoppers and tourists to enjoy this vibrant quarter of London. ∑The BID will create a voice for businesses in the Paddington
businesses centre-stage in voting for the BID and overseeing
area, unlocking new areas of funding and acting as an
its operation and will benefit businesses, residents, visitors,
advocate and lobby vehicle on issues of priority for local
tourists, property owners and Paddington’s workforce.
businesses.
The BID proposal is for four years, from 1 April 2005. It will deliver a range of services under the headings of ‘clean and
How much will it cost?
attractive’, ‘safe and secure’ and ‘marketed and involved’:
Two-thirds of businesses would pay less than £10 per week for the Paddington BID. The proposed financial model sets
∑The BID will upgrade the visual appearance of Paddington,
a levy for businesses with a rateable value of £5,000 and
with greening projects, anti-flyposting and graffiti
above, at a rate of 1.5% for hotels and 2% for all other
treatment, frontage improvements and a ‘Capital Fund’ of
businesses, recognising the very significant rateable value
£150,000 – creating an attractive, well-maintained and
differences between hotels and other businesses in the
pleasing environment.
BID area. This raises over £300,000 per annum and, with
∑The BID will create safer and more secure environments for visitors, customers, residents and staff by funding
voluntary contributions, brings the total to over £1.6 million across the proposed four-year BID lifespan.
police personnel dedicated to the BID area, assisting with
8
the introduction of CCTV, rolling out the successful
How have plans for the BID been drawn up?
Pubwatch scheme to shops and businesses throughout
The BID proposal has been drawn up by listening to business
the BID area and creating an action plan for a balanced
concerns, ideas and priorities over the past four years. The
evening economy at Paddington.
‘Vision for Praed Street’ programme in 2001/02 saw more
Paddington Business Improvement District Proposal
‘Prospectus for Consultation’ was issued in July 2004 and explained the BID’s outline plans. More than 100 businesses were able to respond to the Prospectus in detail, helping to shape this final BID proposal. The BID for Paddington is firmly rooted in business priorities. The BID will only provide services that local businesses want. The services will bring benefits to local businesses, their staff and customers, the local community and visitors to Paddington and will be additional to the services already supplied by Westminster City Council. Projects and initiatives will be monitored and measured to ensure quality and impact against BID objectives.
W ho w il l r u n t he BI D? The BID will be administered by a Company set up specifically The BID will enhance Sussex Gardens as a key gateway to Paddington.
for this purpose. The Paddington BID Company will be managed by a Board of Directors representing all the business sectors in
than 90 local businesses and organisations set the foundations for the pilot BID. A ‘Community Safety Audit’ with
the BID area, run by and for local businesses. The BID Company will contract with Paddington
118 residents, 82 visitors and 15 businesses in 2002 focused
Waterside Partnership Ltd. to deliver the BID services on a
on perceptions of Paddington and priorities for tackling
day-to-day basis. The Paddington BID will work closely with
crime. The BID’s ‘Perception Analysis Study’ saw 178 local
key service providers as partners, including the Metropolitan
businesses give their views between December 2003 and
Police, Transport for London and Westminster City Council.
March 2004 on what had been achieved to date and what
This will ensure that businesses receive the highest levels
services they would support within a BID. The BID’s
of service possible, in a co-ordinated and targeted manner.
9
1.2 The Paddington BID area The area from Praed Street to Sussex Gardens, the ‘front door’ to Paddington, is used every day by in excess of 100,000
T h e f o l l o w i n g s t r e e t s ar e i n c l u d e d , e i t h e r i n w h o l e o r i n pa r t :
people, be they passengers, visitors, employees, shoppers, tourists or patients. 80,000 use Paddington mainline station daily with 15,000 people using the Heathrow Express; the
Bishop’s Bridge Road (pt)
Norfolk Place
area includes more than 80 hotels, with two anchor Hilton
Bouverie Place
Norfolk Square
hotels, and Praed Street alone offering more than 1,400 hotel
Chilworth Mews
Norfolk Square Mews
rooms; 10,000 people currently work in the area, with this
Chilworth Street (pt)
Praed Mews
figure likely to increase to between 20,000 and 30,000 over
Cleveland Terrace (pt)
Praed Street
the next ten years.
Conduit Mews
Rainsford Street
An area of intense activity and movement, the proposed
Conduit Passage
St Michael’s Street
BID covers a precisely defined geographic area, stretching
Conduit Place
Sale Place
from Eastbourne Mews and Chilworth Mews in the west
Craven Road (pt)
South Wharf Road
to abut with Edgware Road in the east; from Eastbourne
Eastbourne Mews
Southwick Mews
Terrace, Praed Street and South Wharf Road in the north
Eastbourne Terrace
Southwick Street (pt)
to Sussex Gardens in the south.
Edgware Road (pt)
Spring Street
Harbet Road
Star Street
eligible to vote on the BID proposal (with rateable values
Junction Mews
Sussex Gardens (pt)
of £5,000 or more), with a combined rateable value of
Junction Place
Talbot Square
almost £29 million.
London Mews
Westbourne Terrace (pt)
London Street
Winsland Mews
Norfolk Crescent (pt)
Winsland Street
Within the BID area there are currently 380 businesses
For the BID vote to result in a successful outcome, a majority of the votes cast both by number and rateable value must be achieved.
A map of the BID area can be found on the inside back cover.
10
Paddington Business Improvement District Proposal
‘We’re supporting the BID because we believe that it will improve Paddington and make it a more desirable place for tourists to come and spend their money.’ Paul Charalambous Stylotel 160-162 Sussex Gardens
1.3 BID services The Paddington BID will empower local businesses to create a
street furniture with ‘Dacrylate’, to enable quick removal of
vibrant and prosperous Paddington, producing a unique place
stickers and posters, installing 26 hanging baskets along
to live, work and visit. The BID will deliver a range of projects
Spring Street, London Street and Praed Street and carrying
and services to achieve this. It will show a marked improvement
out deep cleansing and chewing gum removal along
in customer satisfaction, increase footfall, visitor and customer
sections of Spring Street, London Street and Praed Street.
spend, ensure people feel safer, create an enjoyable atmosphere
Delivering wholesale frontage improvements to a range
and re-position the retail and leisure market at Paddington.
of shops and businesses, with nine funded in Praed Street,
The BID will establish Paddington as a destination of choice
Norfolk Place, Craven Road and Spring Street and a further
and it will be measured and monitored to demonstrate to
21 having received small-scale assistance.
businesses how their money is being spent.
Establishing Paddington’s very own Pubwatch scheme,
What has already been achieved
has 101 active business members.
with 18 members, and the Paddington BID Forum, which The pilot Paddington BID has delivered a number of project
Running more than 25 separate business promotion,
successes over the last four years, making a positive
networking and briefing events, including the successful
contribution to the quality of the environment in the local area,
‘What’s Your Flavour?’ food, music and film festival held in
making Paddington cleaner, greener, safer and more successful
summer 2004.
commercially. Since January 2001 the pilot BID has carried out a
Instigating visual audits and reporting systems of
range of demonstration projects and services under the banner
environmental and community safety conditions.
of ‘Paddington Circle’. These initial improvements have been
Bringing new, extra dedicated Police and Police Community
supported by Single Regeneration Budget funding from the
Support Officers and three Paddington Rangers to the BID area.
London Development Agency through the Circle Initiative, led by
Using more than £700,000 of Single Regeneration Budget
Central London Partnership. Project achievements include:
funding and attracting more than £2 million of additional funding, working in partnership with Westminster City
12
Tackling environmental problems by treating 52 commercial
Council, the Metropolitan Police and Transport for London
premises with anti-graffiti paint, treating 120 pieces of
to deliver a range of co-financed projects.
Paddington Business Improvement District Proposal
OPPOSITE PAGE Top left: Anti-graffiti treatment of commercial premises. Top right: The Paddington Rangers scheme. Bottom left: Dacrylate treatment ensures easy removal of stickers and posters. Bottom right: Shopfront improvement programme.
‘It’s time for the businesses to get together and have a stronger voice and to promote Paddington. That’s why I support the BID.’ Andreas Economou Apek Pharmacy 107 Praed Street
Clean and attractive What the BID will deliver
Anti-graffiti treatment; extending coverage of anti-graffiti
Paddington BID will build on this success and if businesses
treated commercial premises, by working with Westminster
vote to set up the BID in February 2005 it will deliver services
City Council’s approved contractors, which together with the
and projects under three key priorities:
training of business personnel to remove graffiti effectively, will see the creation of a ‘graffiti-free zone’ at Paddington.
Our plans: Clean and Attractive
Visual audits; stepping up visual audits, adding new
A n t i - f lypo st i ng ; the BID will roll out its anti-flyposting
hotspot zones to take in the whole BID area, identifying
‘Dacrylate’ treatment to the whole BID area, by working
and tackling a range of environmental conditions to
with Westminster City Council’s Highways team and their
ensure a well-managed area.
approved contractors, ensuring easy and rapid removal
I nvestment in Pa dd i n g t o n ; acting as an advocate for
of flyposting and stickers, presenting a cleaner and more
investment in Paddington, lobbying and bidding for
attractive Paddington.
external funding from public and private sector sources,
Shopfro nt i mprovement programme; improving
complementing and adding real value to BID income
frontages to reflect their original Victorian splendour,
and projects.
renewing signage and fascia, funding cosmetic repairs
Capital Fund; creating a Capital Fund by building up
and providing advice to businesses on all aspects of
surpluses in initial years, enabling businesses to identify
frontage improvement.
specific large capital projects in the early stages of the
G reening s chemes; continuing to upgrade the visual
BID for implementation from year three onwards. In
appearance of the area, adding colour and seasonal
partnership with Westminster City Council the BID will
variety through an extension to hanging basket
identify schemes such as road safety improvements,
coverage, new individual surface-level greening schemes
repaving, resurfacing and lighting, unlocking new funding
and improvements to hotel gardens in Sussex Gardens,
where possible. This capital fund sits at £150,000. On top
creating an attractive, well-maintained and pleasing
of this the BID will set aside an annual amount of ‘block
environment.
funding’ for environmental projects, totalling in excess of £100,000 over the life of the BID.
15
Safe and secure Our plans: Safe and Secure Community Safety Team; the pilot BID is already using funding to support one new extra dedicated Police Constable and two Police Community Support Officers. If the BID goes ahead we will continue to support this community safety team and enhance it with an additional team member. This will deter crime, reduce fear of crime and assist visitors and tourists to Paddington by providing a dedicated frontline response team patrolling the BID area. CCTV; championing the introduction of CCTV, providing 24-hour monitoring, exploring new technology options such as wi-fi and working closely with the Metropolitan Police, the Westminster CCTV Trust and Westminster City Council, creating a safer Paddington for all. Eveni ng e co no my ; producing a strategy and action plan for a balanced evening economy, promoting increased footfall and levels of natural surveillance after office hours. Business and shop watch; extending the BID’s successful Pubwatch scheme to form business and shop watch schemes throughout the BID area, enabling businesses to offer safer and more secure environments for their staff, visitors, clients and customers. The BID will bring dedicated police to Paddington.
16
Paddington Business Improvement District Proposal
‘The Partnership helped me organise and pay for my beautiful new shop front. Everyone compliments and says it stands out – it definitely helps with sales. I strongly urge everyone to support the BID, so we can improve the area and prosper together. ’ Mukesh Gohil MK Studio 75-77 Praed Street
‘In terms of improving the image of the area and the expected increase in quality customers, a body that is accountable to levy payers, which co-ordinates neighbourhood business interest and pooled funds should be a positive step to achieving this aim.’ Teri Hani Sales & Marketing Director Norfolk Plaza Hotel 29-33 Norfolk Square
Marketed and involved Our plans: Marketed and Involved Events programme; the BID will bring a dedicated programme of events, showcasing Paddington’s offer, including initiatives such as guided walks, music, food festivals and themed markets, encouraging more visitors, employees and tourists to enjoy this vibrant quarter of London. Business promotion; creating online and hard copy business directories to market Paddington’s extensive range of hotels, restaurants, shops and services, supporting the expansion of Paddington’s retail mix and offer, providing a better link with retail at Paddington
Brunel-guided walk, April 2004
What’s Your Flavour?, September 2004
Station and thereby increasing local spending. Re -p o s i t i o n i ng Pa dd i ng t o n; applying a number of
Voice for businesses; bringing a collective voice for
promotional tools to brand Paddington within the
businesses at Paddington, enabling them to influence the
marketplace through press, media and advertising,
nature and scope of services and investment throughout
working in partnership with Visit London to position
this dynamic area. Businesses have specifically sought
events and offers within a strategic London-wide setting.
support from the BID on planning, parking and traffic, crime, vice and community safety issues. BID Company and Board of Directors; establishing a notfor-profit BID Company and Board of Directors, drawn from businesses across the BID area, representing business needs and ideas throughout the life of the BID. The BID’s Company will set up dedicated, business-led themed committees around the BID’s key project areas, putting businesses central to operations.
19
‘The Paddington BID is an excellent opportunity for local businesses to work together to promote and improve the area. It enables us to have a greater voice.’ Neil Manning Granville's 9 Spring Street
2.1 BID budget and costs It is proposed that the Paddington BID will initially have a life
The BID levy raises over £300,000 a year (see opposite).
of four years, from 1 April 2005 to 31 March 2009. This will
With voluntary contributions this figure rises to over
allow the BID to have the greatest positive impact on the
£1.6 million over the proposed four year lifespan of the BID.
area, allow it to respond over time to changes in the area and new business priorities and will ensure that local businesses’
BID Budget
money is not wasted by short-term priorities. Towards the end
The BID budget sets out the share of income and resources
of the four-year term, local businesses will be able to vote
across each of the BID themes. Staff costs will be kept to a
again on whether the BID should continue.
minimum, with the BID operated by Paddington Waterside
Two-thirds of businesses would pay less than £10 per week for the Paddington BID. The financial model used to
Partnership’s staff team. To maximise involvement and responsiveness, there
generate income is based on a 1.5% BID levy for hotels and
will be significant blocks of unallocated funding, allowing
a 2.0% BID levy for all other businesses, recognising the
business input and new ideas generated as a result of
very significant rateable value differences between hotels
changing circumstances. This equates to in excess of
and other businesses in the BID area.
£250,000 throughout the life of the BID.
Voluntary contributions have been incorporated into the
External funding from sources such as public sector
BID financial model to include landowners who have not been
grants and income is not shown in the budget, which would
recognised within the government’s BID legislation and also
therefore be additional.
to enable those organisations and companies outside or
A BID levy collection rate is assumed to be 95%. The BID
bordering the BID area to contribute to the BID. Several
levy collection fees and BID running costs (such as legal and
contributions have already been committed – from Prudential,
accountancy services) are also shown in the budget.
Marks & Spencer, MediCentre, Derwent Valley, Heathrow
Once the BID is fully operational, significant changes to
Express and Paddington Waterside Partnership. Discussions
budget priorities can only be made at a BID Company Annual
continue with other local companies and landowners.
General Meeting, or an Extraordinary General Meeting, to
Paddington Waterside Partnership will underwrite the
which all businesses will be invited.
voluntary contributions in the first year of the BID’s operation.
22
Paddington Business Improvement District Proposal
The BID Board of Directors will prepare an annual action
Hotels 30% Retail 10%
Levy 81%
Offices 43% Health 6%
Voluntary 19%
Restaurants, cafes & public houses 9% Others 2%
Levy income by sector (2005/06)
A l l i n c om e ( 2 0 0 5 / 0 6 )
Levy income (2005/06) No
BID Levy Payable
% of BID Levy Income
Retail
116
£35,220
10%
Health
11
£20,590
6%
Restaurants, cafes & public houses
62
£34,005
9%
Hotels
87
£108,044
30%
Offices
91
£155,941
43%
Others
13
£7,246
2%
Totals
380
£361,046
100%
plan for Company approval prior to the commencement of each financial year. Plans will set out project details, costs, targets and delivery mechanisms under each themed heading.
23
Clean and Attractive 16% Safe and Secure 36% Contingency 5% BID Running costs 9% Marketed and Involved 15% Staffing 19%
Expenditure by project area over life of BID
Proposed BID income and expenditure (all years)
Income Levy Income (95%) Voluntary Contributions Total Expenditure
05/06
06/07
07/08
08/09
Total % of total
£
£
£
£
£
%
324,918
334,666
344,706
355,046
1,359,336
81%
80,000
80,000
80,000
80,000
320,000
19%
404,918
414,666
424,706
435,046
1,679,336
100%
£
£
£
£
£
%
18,500
32,500
32,500
182,500
266,000
16%
111,000
114,300
237,699
141,200
604,199
36%
Marketed and Involved
68,500
57,830
58,170
72,520
257,020
15%
Staffing
77,000
79,310
81,689
84,140
322,139
19%
Clean and Attractive Safe and Secure
BID Running Costs
39,000
36,255
36,518
37,788
149,561
9%
Contingency
20,000
20,000
20,000
20,000
80,000
5%
334,000
340,195
466,576
538,148
1,678,919
100%
Net
70,918
74,471
-41,870
-103,101
418
Carried forward for Capital Fund
70,918
145,389
103,518
418
–
Total
24
Paddington Business Improvement District Proposal
BID Levy Rules The following arrangements for the BID levy are proposed at
A small number of businesses within the BID area have
Paddington:
exceptionally high rateable values, far in excess of the
The first term of the BID will be for a period of four years,
majority of businesses in the BID area. To ensure they
from 1 April 2005 to 31 March 2009.
receive proportionate benefit from the BID, a ceiling of
The BID levy will be applied to all ratepayers as defined in
£20,000 per hereditament in year one has been applied,
the levy schedule with a rateable value of £5,000 or more.
plus indexation in future years.
The levy will be a fixed rate at 1.5% for all hoteliers and
The BID levy rules cannot be altered during the lifetime
2% for all other businesses in the defined area, using the
of the BID without a full Alteration Ballot.
2000 rating list as at 1 October 2004. The levy applied to
Empty properties, excluding listed buildings, will be liable
St Mary’s NHS Trust will be 0.8%.
for the BID levy via the property owner, with no void period.
All new hereditaments (rateable business units) entering
The BID levy will assume a growth rate for inflation of 3%
the rating list after 1 April 2005 will be valued at a fixed
applied on 1 April each year.
rate of either 1.5% or 2% of rateable value as at the date
There will be no VAT charged on the BID levy.
of occupation. All hereditaments subject to mandatory charitable relief from NNDR (national non-domestic rates) will be subject to the same 80% relief from the BID levy.
25
2.2 BID management and governance BIDs are business-led initiatives which provide the
To maximise local business involvement three themed BID
opportunity for businesses to invest, and have a direct
Committees are proposed, with representation drawn from
say, in the management of their area. This investment is
members of the BID Company, based upon the three key
therefore controlled by those businesses through a BID
areas of ‘Clean and Attractive’, ‘Safe and Secure’ and
Company, formed for the purpose. The BID Company will be
‘Marketed and Involved’. Each Committee will review project
not-for-profit and limited by guarantee. The BID Company’s
progress, spend and success in each of the themed areas.
members will automatically include non domestic rate
Committees will meet quarterly and feed into meetings of
payers who are responsible for paying the BID levy, plus the
the BID Company’s Board of Directors.
following proposed groups: Voluntary contributors to the BID, Residential interests, and Public sector agencies involved in delivering services within the BID area such as the Metropolitan Police and Westminster City Council. It is proposed that the BID Company will have a Board of Directors made up of 17 representatives from the BID Company’s members, with places assigned by sector and numbers allotted by a combination of percentage levy contribution and total numbers, shown opposite. The BID Company’s Directors will meet quarterly. BID Company accounts will be audited independently on an annual basis and presented at the BID Company AGM, to which all Company members will be invited.
26
Paddington Business Improvement District Proposal
Proposed BID Board of Directors No.
% of BID Levy Income
No. of Board Places
Retail
116
10%
2
Health
11
6%
1
Restaurants, cafes & public houses
62
9%
1
Hotels
87
30%
4
Offices
91
43%
5
Others
13
2%
0
Total of Levy Payers
38 0
1 00 %
13
Voluntary Contributors
N/A
N/A
2
Residential interests (non-voting)
N/A
N/A
2
Total
17
27
2.3 The BID team The BID will be delivered by Paddington Waterside Partnership
In addition the BID will receive consultancy support (at a cost
(PWP) Ltd. (a company limited by guarantee), under contract
of £19,500 per annum) from Paddington Waterside
with the BID Company. PWP was launched in 1998 to oversee
Partnership’s team on a part-time basis, as has been the case
the creation of Paddington Waterside and ensure that the
since the pilot BID began in January 2001, as shown below:
benefits of regeneration to the local area were maximised. The Partnership currently employs a team of nine full-time
Marketing Manager – two days per week, leading on all
staff and three part-time consultants. Under contract to the
marketing, promotion and communications issues and
BID Company, the Partnership proposes the following staff
projects.
arrangements for which income (of £77,000 in year one and
Financial Controller and Company Secretary – one day per
rising thereafter) will be received for two dedicated BID posts:
week, providing accountancy services to the BID Company.
BID Director – responsible for the strategic direction and
Paddington Waterside Partnership will meet administrative
performance of the BID, supporting the BID Company and
support costs and also make an annual cash contribution to
its Directors, advising on all governance matters, servicing
the BID of £20,000.
the Board and its sub-committees, liaison with all businesses and the relationship with Westminster City Council in respect of levy income and service levels. BID Operations Manager – responsible for the planning, development and delivery of individual BID projects and services, and the attraction of additional funding to complement BID levy income and voluntary contributions. These posts will be appointed by the BID Company’s Directors.
28
Paddington Business Improvement District Proposal
Should the BID benefit from significant additional funding and/or income, staffing levels will be reviewed.
‘BIDs are an exciting new venture allowing businesses to have their say in creating the ‘New Paddington’. We know the area, we see the problems and we care 100%. The BID concept is the way forward.’ Maggi O’Connor Sir Alexander Fleming Public House 14-16 Bouverie Place
2.4 Measuring performance The BID’s Key Performance Indicators In order to measure the success of the Paddington BID a set
Objective Three – Boost the overall attractiveness of Paddington as a destination and place to do business
of Key Performance Indicators (KPIs) have been set, to help
The BID will monitor footfall, commercial vacancy rates,
define and measure progress towards improving Paddington.
number of businesses participating in events and offers,
Measures and targets will assist the BID Company in
website hits and hotel stays through bi-annual commercial
assessing BID impact and success, based on the following
health-checks of the BID area, event monitoring and
objectives:
evaluation and tourism intelligence data.
Objective One – Make Paddington cleaner and more attractive
The proposed services delivered by the BID will be in addition
The BID will monitor incidents of dumped rubbish, fly-posting
to those currently provided by Westminster City Council
and graffiti through its regular visual audits and Community
and the Metropolitan Police Service. To guarantee that this
Safety Team incident logs. It will also track changes in
remains so, both agencies are in the process of drawing up
perceptions of the BID area’s cleanliness through monthly
‘baseline service level agreements’ which will set out current
on-street surveys and annual visitor surveys.
levels of service. This will guarantee that services will not be
Lo c a l S e r v i c e B a s e l i n e s
reduced once the BID begins and ensure that those services
Objective Two – Make Paddington safer, more secure and improve external perceptions
provided by the BID will remain additional to current service
The BID will monitor incidents of anti-social behaviour, the
Company and its staff team through Westminster City
numbers of businesses involved in community safety
Council’s BID review group.
initiatives and levels of fear of crime through the Community
levels, a situation which will be monitored by the BID
The two key areas where such service baselines will be
Safety Team incident logs, monthly on-street surveys and
established lie in the BID themes of ‘clean and attractive’
annual visitor surveys.
and ‘safe and secure’. Full copies will be available on request.
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Paddington Business Improvement District Proposal
Clean and Attractive
The City Council’s Environment Action Line, 020 7641 2000,
Westminster City Council’s cleansing contractor, Onyx,
offers a 24-hours, 7 days a week service, taking calls on noise,
currently provides the following services in the BID area.
litter, refuse collection, recycling, graffiti, street surface water,
Street sweeping (busiest streets twice per day, other
public toilets, dog fouling, abandoned cars and building site
streets once per day)
nuisance.
Litter bin emptying (busiest streets six times per day, other streets twice per day)
Safe and Secure
Litter bin washing (monthly during summer months, once
Paddington BID will provide a Community Safety Team
every ten weeks outside summer period)
consisting of three Police Community Safety Officers and
Commercial waste collection (Once per day, with busiest
a Police Constable. This team will be dedicated exclusively
streets having an additional night collection)
to the BID area, serving businesses and visitors to Paddington.
Footway and carriageway flushing (varies by street
The purpose of the Community Safety Team is to make the
and season)
Paddington BID area safer and reduce levels of fear of crime.
Degreasing and stain removal (varies by street and
Paddington BID’s Community Safety Team is provided in addition
season)
to those services already provided by the Metropolitan Police
Removal of fly-posting and graffiti (offensive graffiti
and outlined in their service level agreement.
removed within 12 hours of report, all other incidents within ten days) Westminster City Council provides a dedicated Street Environment Management (SEM) team who undertake cleansing checks and contract monitoring, provide street enforcement action and carry out regular inspections of highways and footways.
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2.5 Further information Copies of the following past publications and surveys carried
Vision, March 2002
out through the pilot Paddington BID can be obtained by
The proceedings and results of the extensive visioning
contacting the BID Team.
programme undertaken in 2001/02.
BID Prospectus for Consultation, July 2004
It is up to the Paddington business community to decide
The Prospectus introduced the plans for a BID at Paddington,
if the BID should go ahead. If you have any questions
outlining potential projects and initiatives.
about the proposed BID for Paddington, for further information or to set up a meeting, please contact us.
Perception Analysis, May 2004 Results of detailed business interviews and surveys carried
Paddington BID Team
out between December 2003 and March 2004 on the pilot
Room B108, Macmillan House, Platform One, Paddington
BID’s activities and support for a BID.
Station, London W2 1FT www.paddingtonbid.co.uk
BID_ON, February 2004
Kay Buxton, Chief Executive, Paddington Waterside Partnership
A review of achievements through the pilot BID for Paddington
020 7313 1011
from January 2001 to February 2004.
kay_buxton@paddingtonwaterside.co.uk
Improving Paddington, December 2003
George Grace, Paddington BID Development Director
An information leaflet for businesses about the proposed BID
020 7922 4672
for Paddington.
george_grace@paddingtonbid.co.uk
Safe, March 2002
Jim Richardson, Paddington BID Development Manager
The results of Paddington BID’s Community Safety Audit
020 7313 1023
carried out in 2001/02.
jim_richardson@paddingtonbid.co.uk
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Paddington Business Improvement District Proposal
‘Business has been tough in recent years. We need to improve and market Paddington because it has great potential. But we can't do it individually – only a collective effort will work. That's why I say yes for the BID. ’ Edip Aksinoglu Cheers Wine Shop 15 Craven Road
Paddington Business Improvement District Room B108 Macmillan House Platform One Paddington Station London W2 1FT T F E W
020 7313 1011 020 7313 1005 info@paddingtonbid.co.uk www.paddingtonbid.co.uk