CareerCentral at the University of East Anglia
CareerCentral at UEA This vibrant new identity places the UEA Career Service at the heart of student life. Based on brand development work by Brand-Made, Sugarfree Design developed a comprehensive visual language and design toolbox for use by the in-house marketing team to establish and reinforce key brand values, being: Authentic; Approachable; Informed; Resourceful and Responsive. Sugarfree developed a new logo along with a new suite of publications, wayfinding, street signage and infographics, merchandise and online collateral for social media channels. This publication is aimed at students in helping them to access services at CareerCentral. More details: www.sugarfreedesign.co.uk