Let the Lightning Out of the Bottle.

‘Solutions’ imposed on delivery teams are frustrating business change.

No more second guessing.No more passive delivery.

Command. Control. Fail.

Let the Lightning Out of the Bottle.

What Are We Saying?

Transformation disappoints and technology makes a great scapegoat.

But the real problem is the thirst for ready made,dialogue-free solutions.

Customers are second guessed and delivery teamsforced along pre-determined paths.

Waste, complexity and failure follow.

Tech can deliver value quickly and often. But we have to bid farewell to top-down dictation and passive execution. Let’s get IT and business listening to each other and create genuinely collaborative teams that deliver successful and continuous change.

And let’s build products matched to the needs - andfuture needs - of customers as they actually are, not asthey are imagined to be by one or two individuals.

We’ve drawn up a kind of manifesto for change. We know that tech can deliver much more than it’s currently allowed to do: it’s time to let the lightning out of the bottle.

Who’s Saying It?

We’re senior technology practitioners – coal face types, not careerconsultants – who’ve individually led many successful, large scalechange initiatives.

We got together to synthesise our experiences, pinpoint commonelements and summarise the lessons.

Information on the participants can be found on page 23.

We’re talking about user-centricity and it’s got two dimensions. One, how do you get business stakeholders to really engage with technical delivery? Two, how do we put the external customer at the heart of all we do?