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the buzz on the flyfishing biz

®

TRADE

INSIDE THE TEACHING ISSUE

Replace Yourself/ Am I Too Old to Teach Fly Casting?/ My Favorite Professors/ Wagner’s Top 10 Teaching Tips March2009AnglingTrade.com

the buzz on the flyfishing biz

CONTENTS

®

TRADE

Features

Departments

Editor

Kirk Deeter kirk@anglingtrade.com Managing Editor

18 Replace Yourself

6 Editor’s Column

If you want to do a service to flyfishing, make it a goal to replace yourself with at least one younger angler who shares your passion. So say the likes of Joan Wulff, Lefty Kreh, and Nick Lyons.

On Chinese proverbs, and the ideal that being an effective educator can be the keystone for success... and not only in the classroom. By Kirk Deeter

By Jay Cassell

8 Currents The latest scoop on the industry, including the skinny on recent consumer shows.

26 They Said It Will Rice goes one-on-one with Terry Gunn, guide, photographer, and owner of Lees Ferry Anglers.

22 Am I Too Old to Teach Fly

28 My Favorite Professors Some of the teachers who had profound impact on my career didn’t work in lecture halls wearing tweed jackets. They worked the river, in waders, as guides. By Kirk Deeter

Editor-at-Large

Charlie Meyers charlie@anglingtrade.com Art Director

Tara Brouwer tara@brouwerdesign.com brouwerdesign.com Copy Editors

Mabon Childs, Sarah Warner Contributing Editors

Tom Bie Ben Romans Andrew Steketee Greg Thomas Contributors

Monte Burke, Jay Cassell, Joe Cermele, Joseph Meyer, Will Rice, Roy Tanami, Jeff Wagner

Casting? It must be a sign of my aging

process but I am mystified that those younger students who come to me for fly casting instruction just don’t have the worldliness to grasp the tools that I have always used to illustrate the dynamics of the cast. By Joseph Meyer

Tim Romano tim@anglingtrade.com

Photos unless noted by Tim Romano Photo by Terry Gunn

32 Opinion Editorial Monte Burke offers his witty take on some of the life lessons he’s learned on the water.

35 Recommended Reading Why We Suck by Dr. Denis Leary. Yes that Denis Leary. It has nothing to do with flyfishing, but who doesn’t need a laugh these days?

Angling Trade is published four times a year by Angling Trade, LLC. Author and photographic submissions should be sent electronically to editor@anglingtrade.com.

Angling Trade is not responsible for unsolicited manuscripts and/or photo submissions. We ask that contributors send formal queries in advance of submissions. For editorial guidelines and calendar, please contact the editor via E-mail.

Printed in the U.S.A. Advertising Contact: Tim Romano Telephone: 303-495-3967 Fax: 303-495-2454 tim@anglingtrade.com

30 Wagner’s Top 10

Teaching Tips The essentials for effectively teaching flyfishing from a seasoned industry professional.

By Jeff Wagner

36 Backcast

Teaching for Profit How certain guides and shops have used education to drive the bottom line. By Charlie Meyers

Street Address: 3055 24th Street Boulder, CO 80304 AnglingTrade.com

3

AnglingTrade.com / March 2009

Mail Address: PO Box 17487 Boulder, CO 80308

One man’s passion, expressed in aerospace-grade aluminum and carbon fiber. A love song to bonefish, steelhead, stripers, tuna or any drag-smoking denizen of the deep or shallow.

6000 SERIES A fully sealed, crank-it-down, tarpon-stopping, all-graphite power disk brake with 6X-saving, ultra-slick startup not that you’d fish

6X for tarpon but you get the idea. Pure butter. Smooth like silk.

Like fifty buck bourbon. Like the flats at dawn on a dead calm day.

Dial up your number, fire when ready, hold on tight. Lighter, faster, stronger, smoother, sweeter. An all-new dream from the mind of our resident rocket scientist. Built by Sage. Feel the love.

© 2009 All rights reserved.

sageflyfish.com

CONTRIBUTORS

YOUR ONLINE FORUM

We’re proud to have hooked Monte Burke, a staff writer for Forbes, and author of acclaimed books (Sowbelly, Leaper), into writing for Angling Trade while he was still young. Hell, he’s still young, but you’ll find no greater talent with words in this business.

Jay Cassell Jay Cassell is deputy editor of Field & Stream magazine. His latest book project, The Gigantic Book of Hunting Stories (Skyhorse Publishing), contains, among its 800 pages, two very poignant entries penned by the late Lee Wulff... do check the book out.

photo by Tom Montgomery

Monte Burke

www.

Angling Trade .com

Joe Cermele Joe Cermele is further proof that Angling Trade is more than happy to poach writers from other magazines, especially the world’s leading outdoors publication... he’s associate online editor for Field & Stream. Cermele is our “Undercover Angler” in this issue.

THE WEBSITE FOR THE BUZZ ON THE

FLYFISHING BIZ

Joseph Meyer Joseph Meyer is Angling Trade’s guest writer from among the retailer ranks. He owns a fly shop, “One More Cast,” in Illinois, and has made a successful business out of teaching and developing fly anglers of all ages. Welcome aboard, Mr. Meyer.

Will Rice Will Rice is an important part of the Angling Trade team. His off-the-beaten-path pieces add flavor to our mix, especially when he goes one-on-one with industry icons for “They Said It.” You might also notice that he’s a regular feature writer with The Drake.

Roy Tanami Roy Tanami is one of the best-traveled writers/ authors/photographers in the flyfishing world. In the last issue, we reviewed his new book, Angling the World. Now we’ve put him to work on a photoessay from the Louisiana Bayou... tough payback.

We’ll Always Give It To You Straight.

Many accessories on the market today are imported.

A lot of companies try to talk around that point. Angler’s Accessories will always give you the real story. We look for the best products at the best prices available. No excuses.

No double-talk.

Jeff Wagner has written often before for Angling Trade. In this, the “teaching issue” we just had to include him, because he’s not only a writer, he’s also one of the best casting and fishing instructors in America. See Wagner’s tips for further proof.

15353 E. Hinsdale Circle, Unit F Centennial, Colorado 80112 www.anglersaccessories.com

303-690-0477

AnglingTrade.com / March 2009

Jeff Wagner

EDITOR’S COLUMN

There’s an ancient Chinese proverb that goes:

“Give a man a fish, and he will eat for a day; teach a man to fish, and he will eat for a lifetime.” \MIKPMZ ?PMV 1 _ZQ\M XQMKM[ NWZ Field & Stream or Angling Trade JMNWZM \PMa OW W]\ \W \PM ZMILMZ[ 1 IT_Ia[ Z]V \PMU Ja +PIZTQM JMKI][M PM QVM^Q\IJTa KWUM[ JIKS _Q\P \QX[ \PI\ UISM UM JM\\MZ I\ _PI\ 1 LW

AnglingTrade.com / March 2009

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The Product Buzz

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AnglingTrade.com / March 2009

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The People Buzz Far Bank Hires David Visnack as Director of Marketing and Merchandising .IZ *IVS -V\MZXZQ[M[ 1VK XIZMV\ KWUXIVa WN ;IOM 5IV]NIK\]ZQVO

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11

AnglingTrade.com / March 2009

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AnglingTrade.com / March 2009

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Quote-worthy “Next to doing the right thing, the most important thing is to let people know you are doing the right thing.”

– 2WPV , :WKSMNMTTMZ

Industry Buzz A Blast from t he Past

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Quote-worthy

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:MUW^M \_W NQ[P JIZZQMZ[ QV ;\WVa +ZMMS QV 5WV\IVI NWZ ?M[\[TWXM K]\\PZWI\ \ZW]\

“A man who stops advertising to save money is like a man who stops a clock to save time.”

/MWZOM\W_V :WIL :MTWKI\QWV 8ZWRMK\ *MIZ :Q^MZ *I[QV 1LIPW NWZ *WVVM^QTTM +]\\PZWI\ \ZW]\

4W_MZ ,MMZ +ZMMS XZW\MK\Q^M NQ[P JIZZQMZ QV 5WV\IVI NWZ AMTTW_[\WVM +]\\PZWI\ \ZW]\

TROPHY REDFISH SCHOOL ON THE FLY WHERE: Louisiana… “The Land of the Giants” WHEN: January 7-10, 2010 HEADQUARTERS: Ritz Carlton, New Orleans COST: $3500 INCLUDED: 4 nights lodging, 3 days guided fishing (2 anglers per boat), all meals, seminars and fishing tansports.

PROGRAM INCLUDES: Seminars led by IGFA world record holders and the hottest guides in the area… and hooking the biggest redfish in the world; classy accommodations, and New Orleans charm.

LEARN: Presentation techniques and tips; saltwater approaches for redfish, including weather and condition factors… and much more.

SEE: The French Quarter, the wild marsh, giant redfish, and the best saltwater experience in America.

WHAT’S IN IT FOR YOU: Something new and different for your customers vis a vis an affordable, exotic experience… and ample outfitting (gear sales) opportunities plus referral fee.

NOT INCLUDED: Airport shuttles, alcohol, gratuities.

HOW TO SIGN UP: Contact Captain Gregg Arnold— cell 504-237-6742, E-mail captgregg@gmail.com www.fishinthelandofgiants.com

– 0MVZa .WZL

Travel Highlight

The Bulls of the Biloxi Marsh – Trophy Redfish in Louisiana

Written by Roy Tanami

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Editor’s Note: As a new feature in the magazine, we’re highlighting travel destinations with the understanding that referring trips is a way for retailers to drive sales and revenue. Given the sagging economy, we thought it wise to include a domestic destination that is acessible, J]\ IT[W I[ ¹M`W\QKº I[ IVa IL^MV\]ZM \PM Æa angler might wish for...

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15

AnglingTrade.com / March 2009

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CURRENTS

J]\ [WUMPW_ IT[W UIVIOML I XW]VL MZ )[ \PMa [Ia M^MV I JTQVL XQO ÅVL[ IV IKWZV WVKM QV I_PQTM <ZI^Q[ 0WTMUIV WN 0WTMUIV *ZW\PMZ[ NIUM Å[PML _Q\P ][ WVM LIa IVL TIVLML I ZMLÅ[P _M M[\QUI\ML \W JM VMIZ XW]VL[ · \PI\¼[ _WZTL ZMKWZL KTI[[ )VL ÅVITTa <QUJW LZMLOML ]X ¹<PM ;_IUX ,WVSMa º I KWUXTM\M \WIL WN I JTIKS LZ]U _PQKP _MQOPML QV I\ I _PWXXQVO XW]VL[ )VL \PW[M _MZM R][\ \PM PQOP XWQV\[

?M IT[W PMIZL NZWU Bill Leuchten of .ZWV\ :IVOM )VOTMZ[ QV +WTWZILW WV \PM Q[[]M WN UIV]NIK\]ZMZ[ [MTTQVO XZWL]K\ LQZMK\Ta WVTQVM"

¹1 LWV¼\ SVW_ WN IVa W\PMZ QVL][\Za QV _PQKP \PM UIV]NIK\]ZQVO KWUXI VQM[ KIV []KKM[[N]TTa X]TT \PQ[ WNN IVL VW\ PI^M I KWUXTM\M JWaKW\\ NZWU \PM ZM\IQTMZ[ )N\MZ ITT \PM ZM\IQTMZ PI[ QV^M[\ML QV ITTWKI\ML ZM\IQT [XIKM NWZ IVL XZWUW\ML \PMQZ XZWL]K\ 1V UW[\ QVL][\ZQM[ 1¼^M JMMV QV^WT^ML QV \PM ZM\IQTMZ _W]TL LZWX \PM XZWL]K\ TQVM TQSM I ZWKS QN \PMa KI]OP\ \PM UIV] NIK\]ZMZ XWIKPQVO \PMQZ K][\WUMZ[ 1 \PQVS UW[\ Æa [PWX[ IZM VW\ I_IZM WN \PM UIV]NIK\]ZMZ[ _PW XZW^QLM XZWL]K\ LQZMK\Ta \W \PMQZ K][\WUMZ[ 7Z \PMa IZM I_IZM IVL R][\ LWV¼\ ZMK WOVQbM \PM XZWJTMU _Q\P Q\ ) UIV] 1V ZM[XWV[M \W \PM ,MKMUJMZ Angling NIK\]ZMZ PI[ \W UISM I LMKQ[QWV _PMV \PMa MV\MZ IVa UIZSM\XTIKM" 1[ \PM MVL Trade <WU *QM IZ\QKTM WV LQOQ\IT UMLQI ^QLMW QV ÆaÅ[PQVO Fly Rod & Reel I[[WKQ ][MZ \PMQZ K][\WUMZ WZ \PM LMITMZ ZM\IQT W]\TM\ \PMQZ K][\WUMZ' <PMa I\M X]JTQ[PMZ Joe Healy _ZW\M" KIV¼\ PI^M JW\P WZ MT[M \PMa JMKWUM ¹0I^QVO VM^MZ JMMV \W I ÆaÅ[PQVO ,>, \PM LMITMZ¼[ KWUXM\Q\WZ 5IV]NIK\]Z [PW_QVO I\ I \PMI\MZ WZ KWTTMOM KIUX][ MZ[ OWQVO IN\MZ \PM ZM\IQTMZ¼[ K][\WUMZ[ ZMK KMV\MZ 1 KIV¼\ KWUUMV\ WV PW_ \PM[M IVL []KKM[[N]TTa LW]JTQVO \PMQZ UIZ M^MV\[ UQOP\ ZMKZ]Q\ VM_ ÆaÅ[PMZ[ \W \PM OQV _QTT JM \PM MVL WN \PM [UITT [PWX º [XWZ\ <PW]OP 1 KIV [Ia _Q\P I XZM\\a PQOP TM^MT WN KWV^QK\QWV \PI\ ,>,[ []KP 1V \PQ[ ZMOIZL Angling Trade _QTT NWTTW_ I[ ¹?Pa .Ta .Q[PQVOº Ja 2MNNZMa 8QTT IVL ]X _Q\P I NMI\]ZM QV I N]\]ZM Q[[]M IVL <PM )UMZQKIV 5][M]U WN .Ta .Q[PQVO _M QV^Q\M NMMLJIKS NZWU ITT [QLM[# XTMI[M WZ 2WIV ?]TNN ¼[ WZ 5MT 3ZQMOMZ¼[ KI[\QVO KWV\IK\ ][ I\ MLQ\WZ(IVOTQVO\ZILM KWU 1N aW] PI^MV¼\ JMMV \W 6M_ 7ZTMIV[ WZ Å[PML ZMLÅ[P LW aW]Z[MTN I NI^WZ IVL X]\ I \ZQX WV aW]Z KITMVLIZ VW_ ?QV\MZ QV 0WXMLITM Q[ \PM JM[\ \QUM NWZ \PM JQO J]TT ZML[ _PQKP _WZS[ W]\ _MTT [QVKM UW[\ M^MZa\PQVO MT[M QV \PM KW]V\Za Q[ W]\ WN XZQUM [MI[WV =VTM[[ aW]¼ZM WV [WUM SQVL WN I _MQOP\ TW[[ XZWOZIU WZ LWV¼\ TQSM PI^QVO KW]V\TM[[ [PW\[ XMZ LIa WV \ZWXPa [QbML Å[P 6M_ 7ZTMIV[ _WV¼\ LQ[IXXWQV\ +WV\IK\ +IX\IQV /ZMOO )ZVWTL I\

Follow-Ups

AnglingTrade.com / March 2009

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16

Access Issue Update <PIVS aW] NWZ \PM UIVa XWQOVIV\ ZM [XWV[M[ \W W]\ TI[\ Q[[]M NWK][ML WV _I\MZ IKKM[[ 1V NWTTW_ ]X \PM Salt Lake Tribune ZMKMV\Ta ZMXWZ\ML WV I JQTT QV\ZWL]KML QV \PM =\IP ;\I\M 4MOQ[TI\]ZM Ja :MX *MV .MZZa : +WZQVVM \PI\ _W]TL MNNMK\Q^MTa Y]I[P I =\IP ;]XZMUM +W]Z\ Z]TQVO QV NI^WZ WN X]JTQK _ILQVO IKKM[[ WV \PM [\I\M¼[ ZQ^MZ[ IVL [\ZMIU[ =VLMZ \PM JQTT [MK\QWV[ WN WVTa ZQ^MZ[ _W]TL JM LM[QO VI\ML WXMV \W ZMKZMI\QWVIT ][M Ja IVOTMZ[ )T[W Angling Trade ZMO]TIZ *MV :WUIV[ IT[W ÆIOOML I [\WZa ZMXWZ\ML QV \PM Missoulian \PI\ W]\TQVML PW_ I JQTT Ja 5WV\IVI [\I\M ;MVI\WZ :QKS 4IQJTM : ,IZJa IQUML I\ ZMLMÅVQVO \PM \MZU[ ¹VI\]ZITº IVL ¹VI\]ZIT _I\MZ JWLaº KW]TL ]T\QUI\MTa TQUQ\ [\ZMIU IKKM[[ QV \PI\ [\I\M 8TMI[M [\Ia \]VML \W \PM[M Q[[]M[ I[ \PMa ]VNWTL IVL TWWS NWZ N]Z\PMZ ]XLI\M[ QV Angling Trade

Coming Soon to Your Shop?

The “Undercover Angler”

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Related to the Undercover Angler report of the Somerset Fly Fishing Show, here is Angling Trade’s take on the recent ISE show in Denver... )\ \PM ZMKMV\ 1;- [PW_ QV ,MV^MZ Ua J]LLa 2WPV *IZZ OZIJJML UM Ja \PM [PQZ\ K]NN IVL [IQL ¹AW] SVW_ _Pa 1 TQSM aW] 3,° aW] IZM \PM M\MZVIT WX\QUQ[\ ?PMV M^MZaWVM MT[M QV \PM J][QVM[[ Q[ _ZQVOQVO PIVL[ aW] PI^M [WUM\PQVO XW[Q \Q^M \W [Ia º 0M UQOP\ PI^M JMMV QUXTaQVO \PI\ 1 [PW]TL [KZM_ \PM KIX \QOP\MZ WV Ua PMIL KMUMV\ J]\ 1 [\QTT KWV[QLMZ \PI\ \ITT XZIQ[M NZWU I O]a 1 ZMITTa TQSM 1 \Z]Ta LWV¼\ \PQVS I TQ\\TM WX\QUQ[U Q[ UQ[O]QLML 0MKS I[ *IZZ [IQL \PI\ \W UM _M _MZM JMQVO [UI[PML QV\W \PM ;IOM JWW\P Ja \PZWVO[ WN XMWXTM XIKSML QV\W \PM IQ[TM[ 8MWXTM P]VOZa NWZ \PM W]\LWWZ[ /ZIV\ML 1 LWV¼\ SVW_ \PM V]UJMZ[ NWZ KMZ\IQV IVL 1 LWV¼\ SVW_ PW_ UIVa ZWL[ WZ M`W\QK )TI[SI IL^MV\]ZM[ OW\ [WTL \PMZM *]\ 1 LW SVW_ R]LOQVO NZWU \PM ÅTTML I]LQ MVKM[ I\ \PM .Ta .Q[PQVO <PMI\MZ \PI\ I\ \PM ^MZa TMI[\ QVNWZUI\QWV _I[ [WTL I\ ZMKWZL TM^MT[ ?PMZM \PMZM Q[ QV\MZM[\ \PMZM _QTT M^MV \]ITTa JM [ITM[ ?PMZM \PMZM IZM [ITM[ \PMZM KIV JM XZWÅ\ ?M¼ZM NIZ NZWU \PM LWWU[LIa [KMVIZQW [WUM W\PMZ

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AnglingTrade.com / March 2009

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Replace Yourself

Why introducing new anglers to our sport is good for business, good for fishing...

Written by Jay Cassell

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AnglingTrade.com / March 2009

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Photo by Steveperih.com

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JO!UIFPSZ-!UIJT!TIPVME!CF!FBTZ/!

cbht-! dmpuijoh! boe! bddfttpsjft/!

UifzÖsf! bmm! qbdlfe! xjui! jefbt! uibu! dpnf! gspn! b! mjgfujnf! pg! ß!tijoh/ Xf! dboÖu! qspnjtf! up! nblf! ju! fbtz-! cvu!xf!dbo!nblf!ju!npsf!fokpzbcmf/

Uif!ß!ti!ibt!uif!xipmf!pg!Obuvsf!po! jut! tjef/! ZpvÖwf! hpu! vt/! Dpotuboumz! ß!oejoh! ofx! xbzt! up! ifmq! zpv! fwfo! vq! uif! ß!hiu/! Sjhiu! uispvhi! pvs! foujsf! sbohf! pg! spet-! sffmt-!

JH: NDJG <G:N B 6II:G# L: 9D

Greys North America, now shipping from Lancaster, Pennsylvania. For details please visit www.hardyfishing.com

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feature

After teaching fly casting for several years now, I have found that the line of demarcation is about 20 years old; younger than that and the metaphors that I use to teach fly casting are worthless. It must be a sign of my aging process but I am mystified that those younger students who come to me for fly casting instruction just don’t have the worldliness to grasp onto the tools that I have always used to illustrate the dynamics of the cast. ?PMV 1 \MIKP \PM NIT[M KI[\ 1 _IV\ [\]LMV\[ \W OM\ QV\W I ZPa\PU IVL \W JMKWUM I_IZM \PI\ _PMV KI[\QVO I [PWZ\MZ TMVO\P WN TQVM \PMa VMML \W PI^M I Y]QKSMZ KI[\QVO KaKTM \PIV \PMa LW _Q\P I TWVOMZ TMVO\P WN TQVM ) [QUXTM KWVKMX\ J]\ Q\ [WUM\QUM[ VMML[ QTT][\ZI\QWV \W JM OZI[XML ¹*M TQSM I UM\ZWVWUM º 1 IL^Q[M Ua [\]LMV\[ IVL I\ \PQ[ ILUWVQ[PUMV\ 1 IU WN\MV UM\ _Q\P IV W_T TQSM [\IZM <PM MaM[ _QLMV IVL \PMV JTQVS ZMXMI\MLTa J]\ VW I_IZMVM[[ [M\[ QV ¹AW] SVW_ \PM \PQVO \PI\ [Q\[ WV \WX WN \PM XQIVW IVL SMMX[ \QUMº

Am I Too Old

to Teach Fly Casting?

Written by Joseph Meyer

AnglingTrade.com / March 2009

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22

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feature

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GET AWAY.

FAR, FAR AWAY.

<PM LM[KZQX\QWV _WZS[ QV \PMWZa J]\ VMML[ QTT][\ZI\QWV IVL \PM VM`\ KI[\QVO [\]LMV\ _I[ I aW]VO J]KS WN IJW]\ !

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;WUM\QUM[ 1 \PQVS 1 IU OM\\QVO \WW WTL NWZ \PQ[ at Raised by an educator, Joseph Meyer loves \MIKPQVO W]\ WN PQ[ Æa [PWX 7VM 5WZM +I[\ QV +W]V\Za[QLM 1TTQVWQ[

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THEY SAID IT

They Said It:

“

Five minutes after (photographing) a sow and 2 large cubs from about 30-ft away, I was focusing on shooting the sow, trying to get her head to fill the entire frame when I became aware of a draft on my neck, it was one of the cubs behind me smelling my backside.

“

Interview by Will Rice

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Photo by Trish Gosch

Name and age: <MZZa /]VV Title: 7_VMZ 4MM[ .MZZa )VOTMZ[ /]QLM[ IVL .Ta ;PWX IVL +TQNN ,_MTTMZ[ 4WLOM To earn a paycheck I: /]QLM Å[PMZUIV WV \PM +WTWZILW :Q^MZ I\ 4MM[ .MZZa# 1 IU IT[W I ÆaÅ[PQVO XPW\WOZIXPMZ The part of my job I love the most is: <_W \PQVO[ 0IXXa Å[P ;XMVLQVO Y]ITQ\a \QUM WV \PM KZQKS _Q\P KTQMV\[ [PIZQVO Ua SVW_TMLOM WN Æa Å[PQVO IVL _I\KPQVO XMWXTM JMKWUM JM\\MZ IVOTMZ[

AnglingTrade.com / March 2009

The part of my job I hate the most is: =V PIXXa Å[P /Z]UXa K][\WUMZ[ 6W\ VMKM[[IZQTa QV \PI\ WZLMZ J]\ \PMa WN\MV OW \WOM\PMZ If I mysteriously came down with the avian Æ] Ua [\INN _W]TL UW[\ TQSMTa ÅVL UM Å[Ping... 0WXMN]TTa Q\ _W]TL JM \PM ¹_QV\MZ ^IZQM\aº WN Æ] [W 1 KW]TL PQ\ \PM UIZTQV UQOZI\QWV W]\ WV \PM JIVS[ WNN 5IOLMTIVI *Ia 5M`QKW AW] _QTT VM^MZ NMMT UWZM ITQ^M \PIV _PMV ZIKQVO IZW]VL QV I N\ bWLQIK KPI[QVO [KPWWT[ WN UIZTQV J][\QVO JIQ\ WV \PM []ZNIKM 26

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‘Smaller?’ What fishermen in their right minds would ever say such a thing?

Well, actually... we do...

In fact, we’re very proud of Smaller... but before you think we’ve lowered our fish-size expectations, relax... we’re obviously talking about Coefficient of Friction. And when it comes to fly lines and Coefficient of Friction – smaller is better – it means your line is slicker, and every fisherman knows a slicker line is a better line.

The RIO Labcoats have achieved this amazing 15% reduction with our revolutionary XS Technology, a pairing of two entirely new chemical compositions, creating a glass-smooth surface and a super slick coating that repels the accumulation of dirt and grime, and casts farther, much farther.

But that’s only a small part of the Big Science going on at RIO. In order to develop the world’s finest fly lines, it takes the most technologically advanced materials and manufacturing processes known to man, so we make sure The Labcoats have the finest of everything (and we nod approvingly during their frequent R&D Sessions to the river). We hook our lines up to exotic machinery that tests slickness and we formulate new copolymers to enhance durability. Our advanced tapers help with greater distance, improved accuracy, and softer presentations.

Proprietary coating technologies, like our inspired AgentX and SFT technologies, create a slick finish that lets your line float higher and shoot farther.

And with specialized leader and tippet materials for any presentation, we’re sure you’ll be pulling on more big fish soon enough.

So, why does RIO put such a huge effort into Smaller? ...because your fly line matters, that’s why. www.rioproducts.com ©RPI, Inc. All rights reserved

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My Favorite Professors Written by Kirk Deeter

AnglingTrade.com / March 2009

Some folks look back on their distinguished academic careers, and fondly remember those sage purveyors of wisdom—professors—who shaped their lives… molded their intellect… honed their critical thinking skills… and ultimately made them the people they now are.

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AnglingTrade.com / March 2009

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feature

Jeff Wagner’s

Top 10

Teaching Tips Written by Jeff Wagner (of course)

Communicating the ins and outs of flyfishing is one of the most important aspects of making a sale. Knowing how to present the information to make it educational is the key. Here are the top 10 things to think about. Are you…

Positive? <PQ[ LWM[V¼\ UMIV O][PQVO _Q\P NISM MV\P][QI[U J]\ NM_ XMWXTM TMIZV NZWU I VMOI\Q^M IXXZWIKP *M KWV[\Z]K\Q^M QV aW]Z KWZZMK\QWV[ IVL aW] _QTT [MM I OZMI\MZ ZM\]ZV NZWU aW]Z \QUM IVL MVMZOa

AnglingTrade.com / March 2009

Substantive?

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Planned and Structured?

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JIKSOZW]VL aW] KIV TMIZV [WUM\PQVO NZWU MIKP WN \PMU 8ZM[MV\ aW]Z[MTN I[ I [\]LMV\ WN aW]Z KZIN\ VW\ I SVW_ Q\ ITT I]\PWZQ\a NMMLQVO aW]Z MOW _Q\P M^MZa _WZL aW] [XMIS

Functional Accessories to Protect Your Larger Investments

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8MWXTM TMIZV JM\\MZ _PMV \PMa IZM _IZU LZa IVL QV I XW[Q\QWV \PI\ ITTW_[ \PMU \W KWVKMV\ZI\M UWZM WV _PI\ Q[ JMQVO XZM[MV\ML \PIV \PM KWVLQ\QWV WN \PMQZ LMZZQMZM 3MMX QV UQVL UW[\ WN aW]Z [\]LMV\[ M[XMKQITTa \PM TILQM[ _QTT _IV\ \W SVW_ _PMZM \PM JI\PZWWU Q[ ITUW[\ I[ U]KP I[ _PMZM \PM \ZW]\ IZM Accommodating?

8MWXTM TMIZV QV LQNNMZMV\ UIVVMZ[ 3VW_ PW_ \W XZM[MV\ QVNWZUI\QWV QV UIVa _Ia[ JM Q\ SVW\ \aQVO Æa \aQVO KI[\QVO ZQOOQVO WZ TIaMZQVO KTW\PQVO 8MWXTM TMIZV Ja NMMT SQVM[M\PQK[ Ja [QOP\ ^Q[]IT IVL Ja PMIZQVO I]ZIT ?PMV X]\\QVO \WOM\PMZ aW]Z UI\MZQIT \PQVS IJW]\ PW_ aW] KIV ITTW_ [\]LMV\[ \W M`XMZQMVKM \PM QVNWZUI\QWV QV MIKP _Ia \P][ M`XMLQ\QVO \PM TMIZVQVO XZWKM[[ Editor’s Note: Jeff Wagner is a respected outdoor writer, industry insider with sales rep and guiding experience, and an FFF +MZ\QÅML 5I[\MZ +I[\QVO 1V[\Z]K\WZ IVL )<’s resident teacher. at

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I’ve Learned...

Written by Monte Burke

…that solitude has become paramount to me on the stream and having it is sometimes more important than catching a big fish. Flyfishing is an environmental movement of the mind.

AnglingTrade.com / March 2009

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32

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36

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38

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SEPTEMBER 10-12, 2009,

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