Everyday Alpinist
A/W 20-21 SUMAYA HABIB
PERFORMANCE CRAFTED
Consider recycled o -cuts to create unique and spliced e ects. Hand knits, mixed textures, oversized weaves, and illustrated prints are key elements.
Trend Report
Colour Board
The brands in this present market are competing against each other using their powerful concept ‘streetwear’. Streetwear is leading a great style in this market and it brings more interests when it comes to workwear. A major key to the brands is the color trends in workwear also other notable uniform/workwear designs. The market is better if the design is multi-functional and rising awareness about sustainability.
After adding innovative styles to the market have risen the bar for women’s workwear.
Due to the idea of having functional options within this jacket have improved the growth for menswear too.
The conclusion to this report is the market should concentrate on what the customers tend to look for when it comes to workwear, having functional options to the garment as well as design makes it more interesting and used for styling and not just workwear. But also keeping the safety and toughness in mind workwear is something that is most likely to get damaged easily so if the market concentrates on longevity then the growth of the market would be increasing. The brands should also share awareness of sustainability.
DESIGN DEVELOPMENT
Usage: hiking, urban travel, trail biking, training, athleisure
Crafted performance pieces will o er tactile and comforting warmth with a large dose of individuality, homespun with soul
As consumer awareness of where and how their clothes are made grows, transparency will become essential.
Pieces with a traceable story will be coveted, and human-made quirks will become more desirable. Consider recycled o -cutstocreate unique and spliced e ects. Hand knits, mixed textures, oversized weaves, and illustrated prints are key elements.
Usage: outdoors, urban travel, walking A/W
20-21
DESIGN DEVELOPMENT
Usage: hiking, urban travel, trail biking, training, athleisure
Crafted performance pieces will o er tactile and comforting warmth with a large dose of individuality, homespun with soul
As consumer awareness of where and how their clothes are made grows, transparency will become essential. Pieces with a traceable story will be coveted, and human-made quirks will become more desirable. Consider recycled o -cutstocreate unique and spliced e ects.
Hand knits, mixed textures, oversized weaves, and illustrated prints are key elements.
Usage: outdoors, urban travel, walking
A/W 20-21
DESIGN DEVELOPMENT
Playing around with inspirations. Using the details of the collage.
Rough Sketch designs to get the idea.
DESIGN DEVELOPMENT
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