2015 Sales Training Manual
T h e S u m m e r C l a ss i cs ® CAST ALUMINUM
highly detailed designs
Superior grade molten aluminum alloy is handpoured into a mold made from exceptionally detailed woodcarvings. Each casting is hand polished to provide a smooth, finished surface for painting. After a multi-step cleaning process, the furniture receives a baked-on powder paint coat, much thicker and harder than conventional wet paint, followed by a hand-applied antique accent.
WROUGHT ALUMINUM
poured aluminum from hand-carved wooden molds
1-3-step hybrid acrylic finish
heavy gauge, never rust aluminum tubing with galvanized inserts for strength fade resistant finish 3 year guarantee
Features heavy, .65mm wall thickness tubing, strengthened at stress points with galvanized steel inserts, triple hand polished 360° welds, and a high-solids polyester, powder-coated finish, ten times thicker than wet-coat paint.
WROUGHT
IRON
We have found a material that has the essence of hand woven 1/2” steel, bending and molding this product into extremely comfortable and elegant products. Finished with an electro galvanized dipped pre-finished and powder coated in high quality products. We use the finest quality high carbon spring steel for our spring chairs for maximum comfort and resilience.
MARINE GRADE
360º polished welds
Electro galvanized pre-finish with hybrid acrylic powder
Hand forged scroll arms
TEAK
The finest teak in the world was sought out to design our wooden furniture pieces, the only kind rated for marine use. Teak Collections feature sustainably harvested high quality teak frames with mortise and tenon construction.
Solid brass inlay & hardware sustainably harvested marine grade teak
now available in 2 finish options
#4
#15
natural teak
weathered teak finish
ULTRA HIGH UV RESISTANT RESIN WICKER The most realistic and extensive UV resistant protocol resin wicker is guaranteed to in the industry, not experience any significant color change for 5 years. Our ultra realistic resin varies in color and texture, making each piece unique. Available in resin, vinyl or wicker is memory tested polyethylene, all to 50,000 compressions, and is hand-woven over our steel-reinforced heavy gauge aluminum extrusions with a triple antique hand applied finish using nanoceramic technology.
Nanoceramic metal surface
preparation pre-wash
fade resistant resin 5 year guarantee high grade aluminum painted frame nylon foot glides
Each of our metal frames are pre-finished with a nano ceramic pre-wash. This important step pits the metal surface creating ten times the surface area for the powdercoat of paint to bond to. The result is a paint finish that will last far longer than traditional powdercoat processes.
Resysta is an environmentally-friendly resin product composed of rice husks, salt, and mineral oil. This innovative material requires minimum care, and is weather resistant against the sun, rain, snow, or salt water, and is not affected by heat or humidity.
™
PER FOR MANCE FABR ICS
Exclusively designed and colored fabrics including Sunbrella® solution-dyed acrylics, using only the finest materials and technology for longevity outdoors. Dream Cushion™ by Summer Classics offers 1.8 density, and California Fire Rated Foam for maximum comfort and resiliency. Our woven, water-resistant jacket features a “pillow top” of blown-fiber channels providing the utmost quality and softness. Soft, durable, and water-resistant. This is truly the perfect cushion.
Summer Classics only uses plantation-raised and sustainably-harvested teak for our furniture production.
Available colors: #4 natural teak
Teak collections feature a more dense, sustainable teak with a higher oil content that resists splitting or breaking - great for ocean front and direct sun exposure. Teak is a natural material; the original appearance and maturing of the color will be unique to each item.
#15 weathered teak finish
Weathered Teak is a hand-applied oil-based finish designed to achieve an out-of the-box, aged teak appearance. The raw planks are distressed to achieve the aged texture and to open the pores creating adhesion for the multi-layered Weathered Teak finish.
teak cleaning & care: Teak wood has a natural resistance to mold and rot; though not completely preventable, it is naturally highly resistant due to the high oil content. Despite this, mildew can form on the surface of the wood if not cared for properly. Mildew will appear as black dots or patches and can discolor both the treated and naturally weathered finishes of the wood. A simple washing of the teak with a mixture of mild soap and water, along with the use of a gentle plastic scrub brush will typically correct the problem. It is strongly recommend against using any type of metal brush as it can scratch and damage the wood.
Teak Collections: Charleston Teak
Club Teak
Croquet Teak
Special cushion Treatments: Our Standard Cushions are composed of bonded fiber layers on top of polyurethane foam, making them exceptionally comfortable. The ratio of foam to fiber is 50% to 50% once core is inserted into the fabric cushion slip.
Proudly Made In The U.S.A.
bonded fiber layers High Density Foam
Dream Cushion™ by Summer Classics offers 1.8 density high resilient and California Fire Rated Foam for maximum comfort. Our woven, water-resistant jacket features a “pillow top” of blown-fiber channels providing the utmost quality and softness. Soft, durable, and water-resistant, this is truly the perfect cushion. “Pillow Top” for maximum softness Woven Water-Resistant Jacket High Density Premier Foam
purchase of a full set of sofa, loveseat, or 3 piece sectional cushions includes 2 regular throw pillows (867+fabric#)
standard throws are 14”x14”
In addition, we offer a variety of throw pillow treatments including: Monograms & embroidery
fringe
contrast welt
cord
fringe & cord deco edging and embroidery come in a variety of colors and font styles see catalog or website for a complete list
sku# breakdown
Collections are organized alphabetically in the catalog. Following the lifestyle photography of each collection will be the information pages that include: -All Pieces In Collection And Their Individual Info -Available Finishes -Cushion Options Such As “Dream” and Whether Or Not Cushions Are Welted -List Of Fabrics Found In The Lifestyle Images
below is an example using charleston aluminum lounge chair to detail SKU # breakdown by frame and by cushion.
cata l o g F r a m e info is listed: • item name • item SKU # +finish # • cushion SKU(s) # + fabric # this includes special cushions such as “seat only,”“dream cushion,” and “dream seat only”
• dimensions
FR AME+finish options the first 4 numbers (3679 above) are the frame sku # of the piece the second 1 - 2 numbers (17, 24 above) specify the available finishes for the frame ex. charleston is available in #17 Mahogany and #24 Oyster
Cushion options c570 is the sku # for the standard cushion specific to this frame. c570S is the sku # for the “seat only” cushion c570P is the sku # for the “Dream” cushion c570SP is the sku # for the “Dream seat only” cushion
LOUNGE CHAIR 3679+finish 17,24 C570+fabric C570S+fabric (Seat Only) C570P+fabric (dream) C570SP+fabric (dream seat only) W31.375” D36.5” H37.875”
LOUNGE CHAIR 3679+finish 17,24 C570+fabric C570S+fabric (Seat Only) C570P+fabric (dream) C570SP+fabric (dream seat only) W31.375” D36.5” H37.875”
LOUNGE CHAIR 3679+finish 17,24
C570+fabric C570S+fabric (Seat Only) C570P+fabric (dream) C570SP+fabric (dream seat only) W31.375” D36.5” H37.875”
Unless specified “seat only” deep seating cushions come with a seat + back cushion Dining Chairs are typically only available with a “seat only” cushion the last 1-3 numbers (+fabric # above) specify which fabric for the cushion to be made in.
ex. for a charleston lounge cushion in #251 scoop birch fabric would read: c570251
sku# breakdown
below is an example using charleston aluminum lounge chair to detail SKU # breakdown by frame and by cushion, the croquet aluminum lounge chair is used to detail special order cushion SKU # breakdown
price l ist Pr o d u c t info is listed: alphabetically by collection and individual finish numerically by frame sku# followed by the corresponding cushion skus available for the frame
price of frame
price of cushion
according to fabric grade *please note all rain fabrics are priced as C grade.
CHARLESTON AVAILABLE IN # 17 MAHOGANY 367917 C570 + FABRIC # C570P + FABRIC # C570S + FABRIC # C570SP + FABRIC # C570B + FABRIC #
A
$888
CHARLESTON LOUNGE CHAIR
$343 $450 $207 $313 $137
CHARLESTON LOUNGE CHAIR CUSHION CHARLESTON LOUNGE CHAIR CUSHION (DREAM) CHARLESTON LOUNGE CHAIR CUSHION SEAT ONLY CHARLESTON LOUNGE CHAIR CUSHION SEAT ONLY (DREAM) CHARLESTON LOUNGE CHAIR CUSHION BACK ONLY
B
$410 $516 $246 $352 $164
C
$614 $720 $368 $474 $246
D
$723 $829 $434 $541 $289
Cushion + fabric pricing
the price of a 367917 Charleston Lounge chair is $888
+ type Cushion and grade of fabric
the lounge chair cushions are priced out using b grade fabric below: C570 + B FABRIC
standard cushion
$888+ $410 =
C570P + B FABRIC
dream cushion
$888+ $516 =
C570S + B FABRIC
seat only cushion
$888+ $246 =
C570SP + B FABRIC
seat only dream cushion
$888+ $352 =
C570B + B FABRIC
Back only Cushion
$888+ $164 =
$1,298
$1,404 $1,134
$1,240 $1,052
for example:
367917 + c57022
(standard cushion in b grade fabric 22 echo sangria)
= $1298.00 retail
Cushion + contrast welt pricing for this example croquet aluminum is used
several collections have cushions that are welted. This refers to the piping along the seam of the cushion. cushion welt will use the same fabric as the cushion Unless special ordered. Standard Welt: Contrast Welt: for contrast welt pricing you will need to refer to the welted cushion section of the pricelist
CROQUET ALUMINUM AVAILABLE IN # 17 MAHOGANY 333717 C312P + FABRIC # +w +welt Fabric # C317P + FABRIC # +w +welt Fabric # C312B + FABRIC #+w +welt Fabric #
CROQUET LOUNGE CHAIR CROQUET LOUNGE CHAIR CUSHION (DREAM) CROQUET LOUNGE CHAIR CUSHION SEAT ONLY (DREAM) CROQUET LOUNGE CHAIR CUSHION BACK ONLY
for example:
333717 + c312P255w258
(dream cushion in a grade fabric 255 wasabi + contrast welt in A grade fabric 258 natural white)
= $1835.00 retail
$1,357
A $478 $308 $214
B $542 $343 $243
C $739 $434 $349
D $844 $487 $402
summer classics
Limited Residential Warranty please note: lamps, umbrella frames, umbrella bases, and all cushions/fabric carry a 1 year warranty
Collection
5 Year N-Dura Resin Wicker fade-proof finish
3 Year Powder,Painted Resysta, Superstone Coating Finishes
5 Year Frame Construction
AIRE
X
X
X
ATHENA
X
X
X
X
X
X
X
X
X
BARCELONA CAFÉ {CANNES-AVIGNON WOVEN
X
CAFÉ {CANNES-AVIGNON IRON CAFÉ {MALBEC ARM+BARSTOOL
X
X
X
CAFÉ {LYON
X
X
X
CAFÉ {PARSON
X
X
X
X
X
CHARLESTON ALUM CHARLESTON TEAK CLASSIC WICKER
X
X
X
X
CLUB TEAK
X
X
X
X
CROQUET ALUMINUM X
X X
X
X
X
X
X
X
X
X
X
X
X
X
MALTESE MARINA MILANO
X X
LATTICE LONDON
X
X X
CROQUET TEAK HALO
X
X
CLUB ALUMINUM CLUB WOVEN
1 Year Limited Ocean Warranty
(if product is placed within 1 mile from ocean)
X
OXFORD
X X
X
PALM
X
X
X
PARIS
X
X
X
PROVANCE
X
X
X
REGENT
X
X
X
ROYAN
X
X
X
RUSTIC
X
X
X
SEDONA
X
X
X
SIERRA
X
X
X
SKYE
X
X
X
SOMERSET
X
X
STRATA
X
X
VERANO
X
X
X X
WESTPORT
X
X
X
X
SUPERSTONE TABLES
X
X
STONE TABLES
X
X
WIND
X
X
ALL OTHER PRODUCTS THAT ARE NOT UNDER THE LIMITED OCEAN DESIGNATION WILL BE COVERED BY ORIGINAL WARRANTY.
Suggested Maintenance N-dura Resin™ Wicker Simply wash with a mixture of mild liquid soap and water.
Cast Aluminum | Wrought Aluminum | Wrought Iron We recommend that you wash your furniture with a mild liquid soap such as car wash soap. If the furniture is scratched down to the bare metal, we recommend sanding, with 400 grit sandpaper, ONLY ON THE AFFECTED AREA. Next, apply matching color touch up paint. Factory-matched touch-up paint may be available from your retailer.
RESYSTA
Cleaning: Please use some detergent (soapsuds). Tenacious dirt (e.g. organic residues. fat) can be removed with a soft brush. Regular maintenance like oiling is not required. In the case of mechanical damages (e.g. scratches) moisture will not penetrate Resysta. Flaking of the coating will not occur. For touch-up repairs special varnishes are provided which are re-sealing the damaged area. For deeper scratches additional use of the color glaze is recommended. Gentle sanding and subsequent rubbing in of the glaze (e.g. with a soft cloth) is sufficient. When exposed to extreme weather conditions minor hair-line cracks may develop at the jointing. These, however. have no impact on the longevity and durability of Resysta.
Teak + WeATHERED TEAK
Our teak furniture is untreated, because most people prefer it this way. After a time, all untreated teak will develop a silvery-gray patina. If this is the look you prefer, simply clean your teak once a year, with a soft bristle brush and a solution of mild liquid detergent and a small amount of household bleach dissolved in warm water. This will eliminate most of the dirt, air pollutions and algae. If you prefer to maintain the original teak color, clean your furniture and apply a coat of marine grade teak sealer. Teak sealers are available at many furniture retailers and specialty stores, and will include application directions. Teak sealer will need to be reapplied according to conditions and exposure. Summer Classics does not recommend the use of teak oil.
Stone Table Tops
In order to maintain and preserve the appearance of stone & it’s resistance to staining, Summer Classics recommends resealing the tabletop annually using a penetrating stone sealer, available at most home improvement or hardware stores. For routine cleaning, use a mild liquid soap and water solution with a soft cloth. Rinse and dry thoroughly. Our grout is manufactured with a stain resistant sealant. Even so, spills should be wiped up promptly. Red wine and citrus juice left for prolonged periods of time can affect the natural stones’ appearance and resistance to stains. Care should be taken in the handling of your tabletop. Although the core construction is virtually indestructible, the stones may be damaged if the table is handled improperly, such as rolled on a hard surface. Due to the heavy weight of these tops, they are floating and require no attachment hardware to our table bases. Drilling into top will void all warranties. We do suggest the use of adhesive cork tabs to limit movement. Our stone tops also require special handling upon receipt and delivery.
Faux Stone + SUPERSTONE Table Tops
For general cleaning, any mild liquid soap and warm water will clean up most spots and spills. Harsh or abrasive chemicals or those chemicals that contain severe amounts of chlorine, acid or petroleum based solvents must be avoided. Although designed for outdoor environments, we recommend that you cover or store your table top in climates that are subject to severe long winter weather. Do not stack tables on top of each other as this may cause scratches. With proper maintenance and care, these tabletops will provide you with years of trouble free use.
fabrics
Sunbrella® rain fabrics:
a 100% waterproof version of the legendary Sunbrella upholstery fabric. Its cornerstone feature is the ability to quickly dry, so your customers can spend more time enjoying life and less time waiting for cushions to dry. please note: when ordering rain fabrics, use the “rain” designated fabric numbers below. all rain fabric is c-grade
600 c SUNBRELLA
601 c sunbrella
602 c SUNBRELLA
603 c sunbrella
604 c sunbrella
605 c sunbrella
606 c sunbrella
607 c sunbrella
608 c sunbrella
609 c sunbrella
610 c sunbrella
611 c sunbrella
CANVAS WHEAT
dupione latte
DUPIONE SAND
dupione dove
DUPIONE BAMBOO
spectrum graphite
Spectrum Coffee
diMone sequoia
dupione papaya
flagship opal
dupione surf
Arbor pebble
Fabric Cleaning:
how to maintain and protect your outdoor fabrics Please note: Zippers are included for cosmetic purposes and added drainage only. Do not remove THE FOAM CORES due to the tight fit and the difficulty with repositioning them when reinserted. Fabrics are to be “spot cleaned only” and are not suited to machine washing / dry cleaning and machine drying.
Exclusive Fabrics To Clean: Clean these fabrics with water - based cleaning agents or water - based foam to remove overall soil. Many household cleaning agents are harmful to the color and life of a fabric. For regular cleaning: Frequently vaccum or lightly brush to remove dust and grime.
To Clean: Spot wash with a solution of natural soap and lukewarm water. For stubborn stains: Fabric spot remover or a bleach / water mixture may be used. Protect the area around your Sunbrella fabric when using a bleach solution – bleach may discolor non-Sunbrella fabrics. Always rinse Sunbrella thoroughly to completely remove bleach. Do not machine wash Sunbrella Rain fabrics.
To Clean: Bleach may be used, however, spot cleaning with a water-based or solvent cleaner (mild soap) is all that will be required for most spills. Apply cleaning solution and blot with a clean, dry cloth. NOTE: Detergents will damage the water- resistant qualities of the fabric.
For regular cleaning: Fabric should be cleaned regularly to prevent excessive dirt from accumulating. Simply brush off any loose dirt and rinse with lukewarm water. To Clean: Use a solution of lukewarm water (not exceeding 100 degrees F) and a mild natural soap such as IvoryTM Rinse thoroughly to remove excess soap. For light cleaning, avoid the use of detergents. For Stubborn stains: Bleach / water mixture may be used.
SC Online
Summer Classics Online can be accessed through the “dealer tools” portal at the bottom of the summerclassics.com homepage or by visiting:
https://onlinestore.summerclassics.com
Please Note - The Below Login Information Is For Generic Access. To Place An Order You Will Need To Use Your Individual Sc Online Login And Password Provided By Summer Classics
RETAIL
LOGIN: RETAIL PASSWORD: RETAIL *password is case sensitive, make sure to use UPPERCASE
RETAIL
Menu Register Customer New Order Search All Categories Check Order Status Logout Help
Enter New Order Check Status Of Existing Order
Collections
Aire Athena Barcelona Cafe Classic Wicker Club Club Teak Club Menu WovenView Cart Charleston Charleston Teak
Check Inventory Status: Select The Collection Select The Finish/Cushion/ Glass
Checkout
Instant Order
Items: 0 Total:0
A New Window Will Open With All The Pieces In The Collection. Item Details
35652
Dimensions w17.5”D22”H44.75” $665.00 Current Inventory: Available Today Available Within 35 Days 72 EA 65 EA
Click The Sku Number Of The Frame Status You Would Like To View
dealer tools :
You will first need to login to Dealer Tools via www.summerclassics.com
1 www.SummerClassics.com go to sc homepage scroll down to the bottom of
2
the page click on dealer tools
a new window will open
& will prompt you to log into dealer tools
3 4
Username: scdealer Password: sc11
Product Information
Dealer Tools Login
2015 SC Price list 2015 SC Warranty 2015 SC POP Fronts 2015 SC POP Backs - Retail 2015 SC POP Backs - 20% OFF 2015 SC POP Backs - 25% OFF 2015 SC POP Backs - 30% OFF 2015 SC POP Backs - 35% OFF
click on the
product information tab on the menu then scroll down and click on the material you wish to download
m e n u ta b s :
5 6
photography gallery contains older lifestyle shots and silos prior to 2010, as well as logos
summer classics specials contains current marketing programs/order forms/specials
photography gallery Photography Gallery (for photography 2012 and prior)
Logos (Downloadable PDFs) Instructions for Use
• • • •
• •
2012 2011 2010 2009
• 2008 • 2007 • 2006
•
Logo with Frame Logo with Reversed Colors SC logo
summer classics specials Summer Classics Specials - January 2014 Immediate Delivery order form Summer Classics Specials - Orderform January 2014
7
advertising support contains past and present commercials, slide shows, new product videos, etc.
advertising support Summer Classics Videos Summer Classics Commercials Signage Package Info Downloadable Files
• • •
SC Logo Stacked SC Logo with Text WC Logo