2023 MEDIA KIT
ABOUT OAM
Outdoor Adventure Media is a network of free regional, outdoor sports, and adventure travel publications. OAM partner publications include Adventure Sports Journal, Blue Ridge Outdoors Magazine, Elevation Outdoors Magazine, OutThere Outdoors Magazine, Virginia Sportsman Magazine, Vermont Sports Magazine and Vermont Ski+Ride Magazine. Each OAM publication is the de nitive guide to outdoor sports, recreation and adventure travel for their respective region.
EDITORIAL COVERAGE
Each of the OAM magazines provides expert, eld-tested insights for a wide range of outdoor adventures, including hiking, camping, backpacking, running, biking, paddling, rock climbing and snowsports. Stories and departments focus on outdoor recreation, adventure travel, gear reviews, outdoor apparel and footwear, and green living speci c to each region.
WHY WORK WITH OAM?
OAM offers clients ef cient, economical solutions for both regional and national turn-key marketing campaigns. OAM gives marketing professionals the exibility to develop a fully customized plan to support speci c regional markets.
DIRECTLY IMPACT THE GROWTH OF OUTDOOR SPORTS
Working with OAM, your marketing dollars will support and inspire active adults to connect with their environment through outdoor sports, continuously growing the industry.
OAM CIRCULATION
West Coast, Northern California, Southern California and Nevada Adventure Sports Journal 45,000 5x Mid-Atlantic and Southeast: Virginia, West Virginia, Maryland, Washington D.C., North Carolina, South Carolina, Tennessee, Georgia, Kentucky and Alabama Blue Ridge Outdoors 85,000 11x Front Range Colorado, Denver Metro, Boulder, Ft. Colins, Colorado Springs, Rocky Mountains, Upper Arkansas River Valley Elevation Outdoors 20,000 5x Inland and Paci c Northwest in Washington, Oregon, Idaho and Montana OutThere Outdoors 40,000 6x New England: Vermont, New Hampshire, New York, Connecticut and Massachusetts Vermont Sports 25,000 8x Vermont Ski+Ride New England: Vermont, New Hampshire, New York, Connecticut and Massachusetts 25,000 4x Virginia Sportsman Magazine Virginia, Metro D.C.. Maryland, North Carolina, South Carolina, Tennessee and Georgia 10,000 4x COVER PHOTO BY ZACH BETTEN COURTESY OF UNSPLASH
OAM RATES
Network CPM Pricing
Ask your sales rep for details and a custom proposal as CPM rates can vary by publication.
ADDITIONAL PROGRAMS AVAILABLE
Ask your sales rep for program details on digital opportunities, event marketing, native content, custom printing and more!
OAM DEMOGRAPHICS
ACTIVE ADULTS
78% Hike Frequently
69% Camp Frequently
76% Run Frequently
72% Take 2–4 Adventure Travel Trips a Year
64% Pet Owners
71% Paddle Frequently
68% Participate in Snow Sports
58% Mountain Bike Frequently
56% Road Cycle Frequently
21% Climb Frequently
READER PROFILE
52% Male, 48% Female
Median Age: 36
Median Household Income: $94,890
ATT / College Graduate: 93%
Homeowners: 79%
(NET) 1x 3x 6x 9x 12 x FULL PAGE HALF PAGE QTR PAGE $58 $36 $21 $55 $34 $20 $49 $30 $18 $46 $29 $17 $44 $27 $16
OAM COMPARISON TO NATIONAL MEDIA
COMPARED TO NATIONAL PUBLICATIONS
Cut advertising costs and increase your exposure with OAM!
Why
OAM?
A 3x Full page plan with OAM costs less than a 1x or 2x buy in national publications. With OAM, your brand receives 3 FULL PAGES in 7 DIFFERENT PUBLICATIONS = 21 FULL PAGES, with the bene t of reaching twice as many readers. Based on frequency, OAM advertising campaigns can include various added value programs such as grassroots event marketing, digital campaigns, exclusive sponsorships, lead-generating contests and promotions, email newsletters, etc. Our sales team will help you customize a turn-key marketing program to meet your needs and t your budget!
COMPARED TO NATIONAL PUBLICATIONS
Reach more readers with a smaller budget!
FLEXIBILITY
OAM offers clients more economical and ef cient solutions for both national and regional turn-key marketing campaigns that increase brand awareness and also support regional markets and products.
advertise with
Because your marketing dollars go farther and you have exibility!
TOTAL COST # FULL PAGES 1 2 3 TOTAL CIRC 630,000 675,000 900,000 $86,352 $101,750 $53,000 OUTSIDE BACKPACKER OAM OAM 300,000 TOTAL CIRC PER ISSUE BIKE 49,000 $168 MEN'S HEALTH 1,700,000 $151 OUTSIDE 675,000 $150 WOMEN'S HEALTH 1,425,000 $165 BACKPACKER 315,000 $137 MEN'S JOURNAL 1,000,000 $204 CLIMBING 54,000 $88 $58 FULL PAGE OPEN RATE CPM 610,000 $271 RUNNER'S WORLD
MEMBER PROFILES
Blue Ridge Outdoors
For 27 years, Blue Ridge Outdoors has been the de nitive guide to outdoor sports and adventure travel throughout the Mid-Atlantic and Southeast. Each issue of Blue Ridge Outdoors offers edit on running, biking, hiking, paddling, camping / backpacking, new gear, adventure travel, and more.
BLUERIDGEOUTDOORS.COM
2023 EDITORIAL 11x
FEB - The Best of the Blue Ridge Issue +
Running & Racing
MAR - The Spring Fishing Issue + Campers & RVs
APR - The Outdoor Family Issue + Spring
Backpacking
MAY - The Summer Music Issue + Camping
JUN - The Paddling Issue + Lake Weekend
Getaways
JUL - The Road Trips Issue + Beyond the Blue Ridge
AUG - The Adventure Pets Issue + Parks
SEP - The Biking Issue + Colorful Getaways
OCT - The Hiking Issue + Fall Fishing
NOV - The Top Adventure Towns Issue + Craft Beverages
DEC/JAN - The Winter Adventure Issue + Gear for the New Year
Adventure Sports Journal
In its 22nd year, ASJ is the #1 resource and outdoor sports guide for active readers and outdoor enthusiasts throughout Northern California, Nevada and Southern California.
ADVENTURESPORTSJOURNAL.COM
2023 EDITORIAL 5x
FEB/MAR - Keeper Issue, Annual Essential Race Calendar + Stewardship & Backcountry Tours
APR/MAY - Spring Issue, Bike & Festival Guide + Waterfall Hikes & Paddling
JUNE/JULY - Summer Issue, Water Issue & Summer Guide + Biking, Backpacking & Trail Running
AUG/SEPT/OCT - Fall Issue, Road Trips & Fall Adventures + Climbing, Biking & Sur ng
NOV/DEC/JAN - Winter Issue, Holiday Gift Giving Guide + Snow Sports & Best of the Outdoors
OutThere Outdoors
Since 2004, OTO has been the Inland and Paci c Northwest’s guide to outdoor adventure, travel and the outdoor lifestyle. OUTTHEREOUTDOORS.COM
2023 EDITORIAL 6x
JAN/FEB - Winter Adventure Issue, Skiing/Snowboarding + Winter Sports
MAR/APR - Spring Fever Issue, Spring/ Summer Adventure Guide + Spring Skiing
MAY/JUN - Summer Adventure Issue, Road Trips + Camping + Water Sports
JUL/AUG - Lakes & Backcountry Issue Boating + Paddling + Backpacking + MTBing
SEP/OCT - Public Lands Issue, Conservation + Nature + Hiking + Weekend Road Trips
NOV/DEC - Winter Kickoff Issue, Skiing/ Snowboarding + Gift Guide + Fall Hiking/Biking
Vermont Sports Magazine
In its 32nd year, Vermont Sports has been the ultimate resource for outdoor sports and recreative in New England, reaching active readers in VT, NH, NY, CT and MA. VTSPORTS.COM
2023 EDITORIAL 8x
JAN/FEB - Athletes of the Year, The Full Fitness Makeover, Backcountry, Nordic Ski Tips
MAR/APR - Great Gravel Riding, Adaptive Athletes, Bikepacking Gear, Whitewater Paddling, Winter Hikes
MAY - Running Special, Inspiration on VT's Runners, Alcohol & Athletes, New Backpacking Gear
JUNE - Cycling Special, Bike-to-Brew Rides, Summer Bucket List, How to be a Better Cyclist
JULY - Lakes & Watersports, Preserving Lake Champlain, Staycations, Swimming Holes, SUP Racing, Luxe Camping
AUG - Explore Issue, Camping, Mountain Biking, Great Weekends Away, New England Adventures
SEPT/OCT - Trails & Foliage, Favorite Foliage Hikes, Trail Running, Adventure Dog Contest
NOV/DEC - Holiday Fun, Holiday Gear & Gift Guide, Cyclocross, What's Cooking, Our Dream Trips
MEMBER PROFILES
Vermont Ski+Ride
Vermont Ski+Ride focuses on the sports and activities that Vermont has to offer skiers and riders. VTS+R is distributed throughout VT, and in NH, NY, CT, and MA.
VTSKIANDRIDE.COM
2023 EDITORIAL 4x
FEB/MAR/APR - Winter / Spring
Adventures: Climate & Skiing, Off-Piste Adventures, A Modern Dream Home, Skiing at Any Age, Winter Weddings
MAY/JUNE/JULY/AUG - Mountain
Summer: Resort Mountain Biking, Great Hikes, Dream Home, Summer on the Mountain, Moving to a Resort Town
SEPT/OCT/NOV - Fall & Season Preview: Resort News, New Gear, The Future of Skiing, Fall Fitness, Opening Days, World Cup, Dream Home
DEC/JAN/FEB - Holiday Gift Guide, Born to Ski, Rediscovering Nordic, Small Areas
We Love, What This Winter Will Bring, Olympics
Virginia Sportsman
Since 2003, The Virginia Sportsman Magazine has been celebrating the sporting life and culture, with editorial content supporting broad sporting interest from y shing, shooting sports, equestrian activities, sailing, land preservation and more. THEVIRGINIASPORTSMAN.COM
2023 EDITORIAL 4x
MAR/APR/MAY - Spring
JUN/JUL/AUG - Summer
SEP/OCT/NOV - Fall
DEC/JAN/FEB - Winter
Elevation Outdoors
In its 14th year of connecting local readers to the Rocky Mountain scene, Elevation Outdoors serves up authentic content covering outdoor sports, active lifestyles, adventure travel, and the environment. ELEVATIONOUTDOORS.COM
2023 EDITORIAL 5x
DEC'22/JAN/FEB - Deep Winter + Peak Gear
MARCH/APRIL - Trail Running + Cycling
MAY/JUNE - Festivals + Water
JULY/AUGUST/SEPT - Road Trips
OCT/NOV - Perfect Winter
oam reach
OAM print reach
• 900,000 + active readers/ consumers per issue
OAM 3x print reach
• 3 ads in 3 di erent issues of 7 magazines = 21 total ads
• 2,700,000 + active readers/ consumers
OAM digital/ social reach
• 563,500+average page views per month
• 213,000+ average unique visitor per month
• 86,380+ enews subscribers
• 109,718+ facebook
• 93,712+ instagram
O UT DO O R A D V E N T U R E M E D I A . C O M M A R T H A E VA N S S E N I O R A CC O U N T E X E CUT I V E , O UT D O O R A D V ENT U R E M E D I A MA R T H A @ B L U E R I D G E O U T DO O R S . C O M MA R T H A @ O UTD O O R A D V ENT U R E M E D I A C O M O UT DO O R A D V E N T U R E M E D I A . C O M HANNAH COOPER HANNAH@ELEVATIONOUTDOORS.COM
