SUN JOUNG
I design because‌
it provokes important conversations
PORTFOLIO - 2017
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like, why do we drive everywhere?
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i also care about livability of cities
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i am curious about people (living in them)
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i am also curious about what surrounds the people
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and what can help them stay healthy
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visualizing + making (in progress) are part of my learning
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Prototype to Provoke Genetic modification for reproduction
BRIEF
Field Research with prototype
Create product/service that facilitates human genetic modification for _________ purposes? REPRODUCTIVE
Bring in prototype in the process as early as possible.
More brainstorming Difficult topics
Design
PROCESS
Let’s talk about ________.
Designing to Provoke
Initial brainstorming How genetical modifications for reproductive purposes could do? What are some pros and cons? What are some ethics behinds it?
Design Iteration
Talk less, do more
INITIAL BRAINSTORMING
Rapid decision making
Prototype allowed us to communicate our idea and also bring in the difficult topic to the table more easily to start the conversation.
Where does life begin?
NO TO BABIES For Copenhagen Institute for Interaction Design summer school workshop ‘Prototype to Provoke’
Team Seona Joung, Alessandra Luis, Katie McClure, Franky Spektor
My role Research, interview, physical prototyping, brainstorming, acting (bodystorming), video editing and ceramics prototype.
Duration 1 week of workshop (research and prototyping) + 1 week of ceramics making
YES TO BABIES
How can genetic modification be used for reproductive purposes?
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PROTOTYPE 1 - INTERVIEWS We created a physical prototype of a detachable womb and brought it out to field research to start the conversation. Interview Questions NO to babies 1. Do you have any kids or know anyone who has experienced pregnancy? 2. How was your experience of pregnancy and how did your partner play a role during your pregnancy? 3. Whats your gut reaction to this detachable womb and what sort of questions and concerns does this raise with you? 4. What if you could share this womb with multiple people? PROTOTYPE 1 - INSIGHTS For people who can’t conceive naturally
INITIAL IDEA - DETACHABLE WOMB Detachable wombs are fish tank like artificial wombs that allow multiple people to conceive a baby and share the experience of being pregnant. Our idea evolved around social implications where women are often restricted in the workplace due to pregnancy. Detachable wombs could help women ease their pregnancy by separating the wombs physically while also allowing their partners to share the experience of being pregnant.
Meaning of having a child
More natural and less artificial
Men experience pregnancy differently than women do
PROTOTYPE 1 - INSIGHTS
Not remove from women but add to men
Main takeaway: BEING PREGNANT PREPARES WOMEN FOR MOTHERHOOD. HOW CAN WE HELP PREPARE THE NON-PREGNANT PARTNER FOR PARENTHOOD?
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NEW QUESTION
How might we make pregnancy experience more inclusive for men? Instead of making men feel more like pregnant women, we need to design to help men become more empathetic, in perspectives of men. PROTOTYPE 1 Our next iteration was an artifact that allows the non pregnant partner to contribute to the baby’s growth with nutritional components.
Low-fi video prototype Connected device helps non pregnant partner feed the baby. This sharing process enables to share the intimate responsibility from the very beginning of the pregnancy. While prototypes can often be used to communicate our ideas, video prototype facilitated our process to rapidly raise questions around our design idea. By documenting a role-play that allows us to bodystorm how the users would experience our products or services, we were able to quickly generate new ideas and gain new insights.
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PROTOTYPE 3 - EATWARE The third prototype is my own artifact I created after the workshop. I used ceramics as a medium to illicit inclusion in pregnancy experience among partners.
The color of the cups are white to give more contrasts and transparency to the food and nutrition being consumed. Dishwares to remind partners about the importance of sharing the experience of pregnancy. The wares are glazed with two layers. The second layer that is more glossy and solid is glazed only on the top and as only a drip on the inside of the cup.
They can be placed together to create a sense of harmony and relationship.
The cups’ curved edges are shaped to guide where the hands to be held.
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MobilityFlex MobilityFlex is my personal project inspired by a workshop I took during summer school at Copenhagen Institute of Interaction Design. The course focused on designing products services around the context of improving cities.
I designed an application around the question of how design can change people’s perception on vehicle ownership and what would encourage people to give up something they are so used to owning. With the rise of sharing economy and concept of using mobility as service, the project targets automobile owners specifically and aims to help them lead more efficient and flexible lifestyle without owning a car. American cities are built for cars. As we strive to build more walkable cities, how can we incentivize and make it easier for drivers to adapt to the efforts to bridge the suburban sprawls?
For Passion project inspired by a workshop ‘Designing at City Scale’ during CIID Summer School
My role Literature review, research, surveys, brainstorming, prototyping
Duration Three weeks
Tools Used Sketch, Illustrator
In order to understand more about what makes people drive more often than not, I surveyed drivers and many were motivated by their own convenience to avoid scheduling conflicts and for the lack of reliable public transportation. Unreliable public transportation in addition to lack of investments, and therefore lack of branding and positive perception towards public transportation, the project looks at transportation in new ways such as Mobility-as-Service.
I am interested in how we can encourage people’s perception around vehicle ownership. Even if the city is walkable enough and advanced technology such as driverless cars emerge, we shouldn’t keep adding automobiles to our streets. Designing to change perspectives, MobilityFlex is a service that informs what type of transportation method is most efficient based on the chosen priority of a user an dhow such choice impacts the environment and the users’ commutes. By inviting people to think more consciously about the transportation choices like they do about the food they eat, in addition to supportive sustainable technology and policies, the service brings people to the efforts of improving infrastructure and mobility. 5
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What would motivate and encourage people’s perspective toward the transportation method?
1298 33rd street
$
50%
Trusting + not awkward
130 kerns rd
12th street nw dc
$
79%
Feeling safe
20 woodville dr
303 wilson blvd
$
68%
Accuracy
13 m st nw dc
1220 main street
$
90%
Accuracy
3130 fairview
Subway
Fastest
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MOBILITYFLEX TEAM WILL EVALUATE THE VEHICLE AND CALCULATE HOW MUCH THE USER CAN SAVE WITH THE SERVICE. There’s also option to subscribe to the service for those who do not own a car already.
TOUCHPOINT 1
HOW THEY WILL FIND OUT ABOUT MOBILITY FLEX?
Word of Mouth
Brochures + stickers
Kiosks
TOUCHPOINT
What can change people’s perception of vehicle ownership and encourage more use of public transportation?
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Based on the tracker or form filled out by the user, find out how much credits are eligible and use the credit for offered transportation services!
TOUCHPOINT 3
TOUCHPOINT 4
Donate your car
Possibility to generate jobs for drivers.
TOUCHPOINT 5
The app also serves as a bridge between the government and citizens. It is inevitable that the government should adapt smart policy to make using public transportation easy for people. The app would help to understand the needs and wants of the citizens, who are the users of the infrastructure and the city. 9
FURTHER RESEARCH WITH PROTOTYPE TOUCHPOINT 6
I wanted to understand more about what it means to own a car for people and how design can intervene the cultural implication. Many people associated cars with freedom and availability. But also some people considered it as an asset that is burdensome. How can we bring freedom and availability and eliminate the baggages that come from owning a car?
How can we make the process of choosing the mode of transportation as easy and as smooth as possible?
Direction
There should not be too many decisions to be made every time a user goes somewhere. The service should make it easy for the users.
Sort by 1) easiest to get to (accessibility), 2) cheapest, 3) fastest. Giving them just right choices. Freedom is choices. Availability is to make it accessible to people easily.
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On The Way To Your Bus Stop For Web mining class project at Pratt Institute’s
GIS and Design program
Duration Two Weeks
My role Data research, Cleaning, Visualization
Tools Used Carto, Python, SQL
Bus stops with a street light within 30 feet of the bus stop pole on the same side of the street.
The background is black to indicate whether there is enough light at night.
How walkable is your journey to get to your bus stop? If we want to encourage more use of public transportation, it is essential that we make it easy and desirable for the users. Therefore, the map measures 1) how walkable or easy to get to each bus stops based on the walkability score, and 2) how user friendly these bus stops are.
This project explores walkability and access to public transportation especially in less dense, suburban areas just outside of Washington DC. While public transportation should help people get to places without driving your own vehicle, this map investigates how accessible these are through walkability.
Link to the visualization
The map may be useful for transportation planners who would be interested in improving the infrastructure and citizens who are interested in learning where would be a good place to live without choosing to live in the close proximity of the central part of the city but in areas that are close enough for them to be able to easily access the transportation. 11
BUS STOP RATING
Based on the core components of what makes good urban design, I classified bus stop attributes into three categories — pedestrian friendliness, user friendly aspects of bus stop design such as lighting, routing map availability, etc, and lastly accessibility to other transportation modes. By prioritizing the 24 attributes and giving points for each attribute, I calculated ratings for each bus stops.
How Walkable Is The Bus Stop? Walkability
In order to map how walkable the region is, I used DC Metro region bus stop data from DC Open Data DC website.
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Along with the Walkscore API that calculates the walk score, given unique addresses, latitude and longitude, I used Python to make a loop that passes each bus stop data rows that contained address, latitude and longitude data.
How User Friendly Is The Bus Stop? User Friendly
Connectivity
24 Attributes used to create my own bus stop rating
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I created a new column called ‘rating’ and updated the datasets based on the point system using SQL.
How Connected Is The Bus Stop To Other Transits? I also used datasets on other transportation options such as Capital BikeShare stations and Metro Stations to display where they are located in relation to the bus stops. These datasets are also acquired from Open Data DC. Capital BikeShare Data
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Metro station Data
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Moving Forward Low Walk Score + High Bus Stop Rating
High Walk Score + High Bus Stop Rating
Bus Stop Ratings and Walk Scores are not directly correlated but they are interrelated ecosystem that influence each other and the experience of the users.
The ratings alone would not give much sense of what it is like to use the bus stop. Even if the area is walkable, the bus stop may not be most user friendly. In order to add more users’ perspective, the rating would be improved with feedback provided directly by the users.
U
How would you rate the experience of using this bus stop?
How would you rate the experience of your journey to this bus stop?
How did you get to this bus stop?
Low Walk Score + Low Bus Stop Rating
High Walk Score + Low Bus Stop Rating 13
BLUE GREEN COPENHAGEN For Copenhagen Institute for Interaction Design summer school workshop ‘People Centered Research’ about using design research methods to develop robust insights and design opportunity spaces.
THE PROCESS
Local Design Challenge As Copenhagen invests in blue-green infrastructure to address challenges caused by climate change, what opportunities are there to benefit local communities and enhance the experiences that these new environments create?
Opportunities
In-Context Observation at four locations
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IO T EA
ID In-Depth Interviews with 7 CPH residents
RE
S
I S E
SE
Intercept Interviews with people in parks
AR
CH
Brain storming
H T N
SY
Themes & Insights
Team Seona Joung, Anna Gulmann, Sidse Holte, Elsie Wang
My role Observation, note taking, in-depth interview, intercept interview, translating insights to ideas, opportunities brainstorming, storytelling, facilitation of group ideation
Duration 1 week
This one week workshop focused on the Research, Synthesis and Opportunities segment of the process. While focusing on UN goal of Sustainable Cities and Communities, we learned key design research skills in interviewing, observation, and synthesis. We gathered stories and observations in the field and synthesized this data into key opportunities for a short brainstorm.
RESEARCH FOCUS AREAS 1. Existing: Tåsinge Plads
2. Planned: Hans Tavsens Park
3. Analogous: Copenhagen Harbor
4. Analogous: Absalon
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Assistens Kirkegård.
Bike lane next to it and heavily used; there are three schools around the area and a big cemetery park Assistens Kirkegård.
DAY 1 OBSERVATION My team and I observed Hans Tavsens Park which has upcoming plans for Blue Green Infrastructures for about two hours.
DAY 2 I interviewed Michael from Østerbro with other team members who took notes and photos. We asked him about Tåsinge Plads.
RESEARCH
I don’t like managed parks! E TUR NA RET CE SPA
SEC
EXTREME NON-USER
MICHAEL
NOT AN AVERAGE COPENHAGENER
INTERCEPT INTERVIEW
OBSERVATION AT HANS TAVSENS PARK IN-DEPTH INTERVIEW WITH A HIPSTER RESIDENT FROM ØSTERBRO
Referred to other users as average Copenhageners who like to be in safe spaces. I often asked why to elicit his thoughts behind his preference and what would make him use these “managed park” more.
People eating breakfast, doing yoga, sunbathing when it’s not raining; Lots of bbq tin foils found in the trash
Use primarily as a thoroughfare or a meeting point during rain
Uncovered a story about his own secretly kept natural space and why he prefers unmanaged parks to Hans Tavsens and the likes.
DAY 3 My team had a few intercept interviews at Hans Tavsens park using card sorting tools.
• Card sorting was used to move conversation forward, to get reactions and emotions about the future plan, and to get more ideas from the public.
• During this interview we delved into the topic of how people engage in the community and how the information or news (about BGI plan in this case) are delivered to the public.
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SYNTHESIS
My insights People who often come to the park has found unique ways to use the park.
1. Download what you heard and observed.
3. What that themed group means? Form opportunities with HOW MIGHT WE questions and keep crafting this.
Everyone came up with their own insights based on everyone’s findings and flagged them next to the groups. Then everyone voted one or two insights from each group which led us to narrow down to 3 insights.
People connect to the space when they have unique memories of their own or participate in activities they like.
2. Group by starting with what is interesting. inspiring stories - one quote might be relevant with others. Give them sexy titles.
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“A mother asked if her daughter could pick raspberries and I said ‘yess, just leave some for others.’” - Local in Norrebroparken
“I know which duck belongs to which corner of the canal and I have a count on each one.” Mission Specialist, GoBoat
“Even when I don’t like it, I like it.” - Norrebro resident People value green spaces because they accommodate acceptance and tolerance by bringing different people together. The park is good place for children to connect with and learn about nature through hands- on activities. “To enrich the boating experience, we’ll provide bird bingo and nets for kids to collect the trash.” - Mission Specialist, GoBoat “The city garden is a great place for kids to learn where food comes from.” - Mother of 3 year old, Norrebro residen “Winter in Copenhagen is always more miserable, but we will still go to the park.”
One of the most valuable aspects of the parks amongst communities in Copenhagen is that it makes a direct connect with nature more accessible.
PARK ACTIVITIES
In the rain, people having warm drinks at the cafe across from the park, sitting outside under a shelter. - observation at Tasinge Plads.
“Local issues, local newsletters made by local people are authentic contacts… How do we find more about this? When is this plan happening?”
People feel like they contribute to the success of the park simply by using it.
“You kids can be your passport to interaction.”
Parks need to be “natural” and “wild” while also promoting art and culture, which causes tension about how structured a parks should be.
COMMUNITY ENGAGEMENT Even in poor weather, people still engage with natural spaces, though they shift their behavior.
Dogs and kids are keys to let people of all ages connect and interact with each other.
“Although the playground equipment is better, we don’t go there because there are no other children.”
“I like it unmanged, it’s more natural… there are a lot of edible plants, good things nobody knows.” Osterbro resident who never uses regular parks
“I feel proud of our local parks, it’s managed to change over time.”
INSIGHTS
Frequent users feel ownership of the park area and feel entitled to a voice in its development. They see shared ownership as a unifying force in the community.
COMMUNITY OWNERSHIP “We have a city garden and a swap book library, super cool initiative!”
Even “passionately green” Copenhageners lacked knowledge about plans in their community. People are not motivated to follow park initiatives until they learn changes are being proposed. “The park gets crowded when the Sun is out.”
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OPPORTUNITIES
Provide child friendly opportunities to learn in & about nature through hands-on activities, come rain or come shine?
Accommodate use of the park as a daily activity to increase shared ownership by the locals?
Involve & inform every neighbor about the green initiatives taking place around Copenhagen using local channels?
Make parks a way for people to experience nature that they can only otherwise access outside the city?
HOW MIGHT WE‌
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PHOTOGRAPHY We may be seeing things by the way we only want to be looking at. Projecting the preferred image allows yourself to be that way. Why not reframe and open up yourself to different possibilities? These photographs display my interests in how we perceive our environment and how our perception can be changed in different ways through the medium of architecture, its facades and surroundings with play of composition and color. Taken by iPhone 6.
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Visualizing Public Health
Cancer Mortality Rates and
risk factors by demographics
How better designed hospitals
helps patients recover fasters 24
Opioid Deaths from Drug Overdose This visualization is recreated based on the design I worked on
for my professional work. The report allows users to evaluate how the drugs were obtained, who the victims are and what type of drugs are combined for accidental deaths.
SKETCHES + FINE ARTS
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