PROPERTY MANAGEMENT
SUNCADIA RESORT OWNERSHIP Suncadia is owned by New Suncadia, LLC. Lowe Enterprises, Inc., through its subsidiary Lowe Destination Development, has an ownership interest in New Suncadia, LLC as well as providing management of the resort. Lowe Enterprises, Inc. is a leading national real estate investment, development and management firm. Suncadia is a part of the Destination Hotels collection.
LOWE DESTINATION DEVELOPMENT, INC. o
A subsidiary of Lowe Enterprises
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Proven leader in the development and re-development of World-class resorts and resort residential communities
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Integrity and superior performance
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40-year history and success track record
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Developed, acquired or managed over $8 billion of real estate assets
As we reach a new milestone, Two Roads Hospitality has grown rapidly to become the world’s largest independent lifestyle hospitality management company. And just as we know what makes a guest happy, we also understand the needs and expectations of the property owner. With a deep understanding of global trends, as well as what’s driving change on the ground, we guide the development of your property toward becoming an essential part of your community—from architecture and amenities to food and beverage—because that’s how you build lasting value. And, we’re ready for the next generation—an expressive, engaged class of traveler who has even more appreciation for the kind of thoughtfulness, purpose and depth of story that we bring to all of our properties. As a sales, marketing and revenue management organization that goes head-to-head with major brands, Two Roads Hospitality offers its partners the flexibility of a lean, agile organization with the scale and reach you need to succeed. Two Road Hospitality Brands o o o o
Destination Hotels (38 hotels) Joie De Vivre (26 hotels) Thompson (11 hotels) Alila (14 hotels, Asia)
THE PREFERRED PNW RESORT DESTINATION LOCATION: Proximity to Seattle THE PROPERTY: 6,400 acres of forested mountain landscape, sun-dappled meadows and rushing rivers AMENITY BASE: Perfect vacation with your family or a group. Miles of hiking and biking trails, spa treatments and therapies at Glade Spring Spa, thirty-six holes of mountain golf and sophisticated home-style culinary experiences MEETING CAPABILITIES: State of the art indoor/outdoor space and service THE VIBE: That indescribable “feeling”, inspiring and freeing, more informal & relaxed AUTHENTIC SERVICE: Genuine, welcoming, passionate, relaxed, refreshing & heartfelt service with no prescribed script
AWARDS • • • • • • • • •
Northwest Meeting + Events’ Best of the Northwest Awards, Best Hotel/Resort with More Than 200 Rooms with Meeting/Event Space – Finalist Sunset Travel Awards, Best Hotel/Resort for Families – Finalist KING 5 Evening Magazine, Great Getaways Dog Friendly Place to Stay – Honorable Mention Pacific Northwest Golfer Magazine, Prospector course par-4 fifth hole recognized as one of the “Great Holes of the Northwest” Northwest Travel & Life, Prospector course par-4 10th hole recognized as one of the “10 Best Marquee Golf Holes” GolfAdvisor.com, Suncadia Resort received honorable mention in a round-up of 12 best familyfriendly golf resorts in America Conde Nast Traveler, Best Resorts in Pacific Northwest 2015 Readers’ Choice 425 magazine, Best Family-Friendly Resort 2015 Northwest Meetings + Events, Best Washington Resort 2015
WHY CHOOSE Suncadia Property Management
RENTAL MANAGEMENT BENEFITS o o
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Suncadia Destination Delight – Exclusive offers for Owners that participate in the Suncadia rental program 20% off at Portals – Pacific Northwest Provisions, 56 Degrees Lounge, Gas Lamp Grille, and Glade Spring Spa Destination Privileges – 25% off the Best Available Rates at Destination Properties Access to Swim & Fitness Center – All rental guests receive access to this facility featuring group fitness classes, cardio and weight equipment, indoor and outdoor pools, water slides, locker room facilities, and more Access to Nelson Farm Pool & Nellie’s Restaurant (May-Sept) 24/7 Hospitality Services - Front Desk, Maintenance and Housekeeping Additional Hospitality Services – Concierge, inter-resort shuttle, charging stations Dedicated Sales & Reservation Teams Compressive Marketing & PR Plan Resort & Community Events
SUNCADIA EDGE PROGRAM Rental Guests will receive the following program inclusions: Access to the Swim & Fitness Center | Wifi Access | Intra-Resort Shuttle Service | Access to the Den at The Lodge; including computers, printer, & board games | Golf Bag Storage | DESTINATION TASTE (changes seasonally) | Electric Car Charging Stations available (standard charging fees apply)| S'mores Daily at Fire Pit (varies by season) | Exclusive access to use Suncadia catering, meeting and events services and space | Discounted golf rates
SALES & RESERVATIONS – Suncadia RESERVATIONS DEPARTMENT AND WEBSITE o Staff is available seven days a week who are specially trained in selling room nights at optimal rates. o Suncadia made a substantial financial commitment to a hospitality focused website, designed for search engine optimization, maximum exposure and enhanced online booking capabilities. o Maximize digital presence – Opaque Travel Agencies (booking.com, Expedia, etc.) o Additional 3rd party commissions - Travel Agents, Tour Operators, Wholesalers, Meeting Planners
GROUP & WEDDING SALES TEAM o o o o o o
Group Sales Team of seven managers • Working with large business segments that include technology, retail, association and much more. Wedding Sales Manager Seasonal Promotional Group and Wedding Specials Two Roads group management tool Partnerships with similar Two Roads Properties Meeting Planner property tours and visits
MARKETING – Two Roads & Destination Hotels o
Two Roads – Regional Group Campaigns
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Two Roads – Website Listing
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Destination Hotels – Regional Group and Leisure Campaigns (email distribution to multi property email lists)
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Destination Hotels – Website Listing
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Destination Hotels – Website Package Offers
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Destination Hotels – Blog Features
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Destination Hotels – PR Outreach and Media Events
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Destination Hotels – Destination Delivers Loyalty Program Inclusion and Outreach
MARKETING – Suncadia E-Commerce o Digital •
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Website • • • •
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Facebook: 17,661 | Instagram: 2,275 GeoTargeting Ads Lookalike Audience Ads Daily Social Posts on Facebook and Instagram
Email • •
Media o o o
Website Unique Monthly Visits: 36,449 in 2017 New Website Launched Dec 2016 Quarterly Content Update and Refresh SEO
Social • • • •
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PPC, Display, Meta Retargeting
Weekly Email Blasts to Hospitality Database Print, Radio & Billboards
Regional Print Ads Regional and National PR outreach Resort Media Visits
Instagram Posts from Resort Guests
EVENTS - Suncadia Suncadia Resort & Community is the only resort within Washington State to offer the volume of unique events. From month long festivities to special holiday activities. We are always working to add new and exciting events.
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Winterfest, featuring Dummy Downhill Community Easter Egg Hunt Wellness Month Holiday Brunches & Activities Barnyard BBQ 4th of July Celebration Art Festival MultiSport Yoga Month HarvestFest And much more‌
THANK YOU!