SPSP ONS ONS ORED OREDF EFAT E AT URE URE
Food and more on the move Not your average takeout delivery service, this business aims at offering the ultimate food-fulfilment service. By RYLAND FISHER
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riven Reddy is used to disrupting industries. Now he has set his sights on disrupting food deliveries and the entire home delivery market. The 38-year-old tech billionaire, originally from Chatsworth in Durban, recently launched Dryvar Foods. The company will have franchising opportunities, says Priven Reddy, the CEO of Dryvar Foods and Kagiso Interactive. What the company aims to do, over time, is give away at least half of their delivery bikes to previously underprivileged youth who show an aptitude and willingness to own their own business. “If you come from a disadvantaged background and you have the skills to grow into logistics, we will empower you with a free bike and help you scale up to own at least five bikes. That is how we intend to develop more entrepreneurs. “My thinking is that, if people have a vested interest in your company, they tend to perform better. People who own the fleet will work better and be more committed to the brand. “We are also offering delivery franchises. For between R160 000–R180 000, franchisees can get five bikes, fully kitted with mobile phones, uniforms and bags.” Reddy says he is passionate about developing young entrepreneurs. “I am always trying to see how I can help the next great entrepreneur. I was lucky. I was born at the right time and everything fell into place: the high-speed internet, the info tech boom, and the launch of app stores. Today it is difficult for start-up entrepreneurs to take off because
Priven Reddy
there is so much red tape. Maybe one in 2 000 tech projects will become successful.” Reddy says that the seed for Dryvar Foods was planted three years ago when he launched an e-hailing app called Dryvar. “It did not work because we had too many problems with taxi associations. “Our drivers were threatened, kidnapped and assaulted. We did well in Phoenix in
Durban, but had to stop the service because our drivers were being extorted daily. “While we were doing the e-hailing service, we also realised that a food delivery option would be ideal for us.” Launched about two months ago, Dryvar Foods currently operates only in Durban, but plans to enter Cape Town and Johannesburg shortly. ›
“My thinking is that, if people have a vested interest in your company, they tend to perform better. People who own the fleet will work better and be more committed to the brand.” – Priven Reddy, CEO, Dryvar Foods FRANCHISING
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2020/09/17 3:22 PM
