Letter from the Future of Media team

Welcome to the Future of Media digital supplement, developed in support of the Future of Media digitised series. The Future of Media was hosted in collaboration with Vodacom, EziAds, Everlytic, Proudly SA, The MediaShop, FM Redzone, The Media Online and Arena Events. The unusual times in which we find ourselves today demanded that brands and marketers face the challenges head-on, armed with the right information and tools to adapt and thrive in the future. With so much at stake for our economy – and the investments required to sustain it – it was imperative for brand and marketing managers, media planners, media buyers, media owners and advertisers to know exactly how the media landscape is unfolding, and to be fighting-fit to weather the storms of disruption. During this time of uncertainty and change, it was

crucial for the industry to stay ahead of the game and gain new insights to prepare for the future. This is why the Future of Media conference went digital. The Future of Media digitized series was and will continue to be a much-anticipated platform for expert knowledge sharing, and a view into the fast-paced changes happening in an increasingly fragmented South African and global media and economic landscape. This supplement to the Future of Media, brings you excellent thought leadership articles, summaries of the online discussions and video links of the actual online event. Thank you for joining us along the way and becoming part of the Future of Media community. We appreciate you taking time out of your day, engaging with us, and defining the paradigm shift that’s taking place. Enjoy the read!