DIS-CHEM A DV ER T ORI A L
EXTENDING THE DIS-CHEM BENEFIT AND PARTNER OFFERING TO BABY CITY CUSTOMERS HAS RESULTED IN INCREASED SHOPPER FREQUENCY AND LARGER CUSTOMER BASKETS.
IMAGES: SUPPLIED
to support their school, Adopt-a-School Foundation, or to help save for their own child’s education. Existing and upcoming strategic partnerships with established financial services brands will continue to increase earning potential and add value to Benefit members.
CLIENT-CENTRIC CARING For the benefit of all members, no matter which category they fall into, we have removed any barriers to redemption – our points don’t expire, and customers can redeem at any time without vouchers. Rewards can be used on their purchase or can be saved for that “something special”. We have never lost sight of the view that customer loyalty as a strategy goes beyond points and rewards: it focuses on delivering a loyalty customer experience that is integral to our main value proposition, as opposed to a standalone programme. Dis-Chem has been built on the premise of “pharmacists who care” and this philosophy extends beyond the physical boundaries of our stores. It is one of the pillars of the DisChem Foundation, and the connection between our philosophy, our brand, the Dis-Chem Foundation and the Benefi t Card is deliberate.
GIVING BACK, CHANGING LIVES Closely aligned to the Benefit programme is the Dis-Chem Foundation, which was founded 15 years ago based on our longheld belief that as a corporate entity we have
a role to play in making our society sustainable by improving the lives of individuals within organisations while relieving the burden on struggling communities. From day one, the foundation focused on four key parameters: impoverished families with no basic food and shelter, abused women and children as well as abandoned babies needing a safe haven, young girls who need sanitary pads to ensure they do not miss going to school, and people requiring primary healthcare services. For many years we have supported well-known initiatives such as clinics and mobile clinics, Smile Week and Reach for a Dream. A focus has also been on balanced nutrition in the early childhood development phase of children. Our customers are true partners of the foundation and ensure its ongoing ability to care for the less privileged in and around our communities. The mechanism is simple: the Dis-Chem Foundation is a beneficiary of the Dis-Chem Benefit Programme and every time a Benefit member swipes their card when purchasing, Dis-Chem donates a percentage of the eligible purchase to the foundation. Core to the foundation is continuity – a onceoff donation has short-term benefits, but an ongoing commitment, spanning years in many cases, can effect real change and allows a nongovernmental organisation or charity to better plan and care for their beneficiaries. With 5.7 million members, it gives the foundation the critical mass to grow and build on our ability to impact people’s lives. The business of doing good is increasingly being recognised by consumers, who are becoming more discerning as to where and how they spend their money. It is imperative to continue to demonstrate to our customers that we have a value that goes beyond the products on our shelves. Dis-Chem has never paid lip service to doing good – it is part of our ethos, it is inherent in our DNA, it is driven by lasting relationships and customer loyalty, and is built into our day-to-day operations. CSI is of particular importance to the youth of today, and we are cognisant of the vital importance of our customers as critical contributors to our CSI endeavours.
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For more information: 011 589 2200 careline@dischem.co.za www.dischem.co.za Dischem @Dischem Dis-Chem Pharmacies
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