Igniting Young Minds The Clicks Group is helping to plant the seeds of sustainability and entrepreneurship in the youth to secure and build a healthier future. Whitney Houston said it best when she sang, “I believe the children are our future, teach them well and let them lead the way.” Primestars, a company specialising in youth development programmes for high school learners in underserved communities has been championing the cause since 2014. The Clicks group has partnered with Primestars in its Step Up 2 A Green Start Up National Youth Green Entrepreneurship Programme. With this partnership, Clicks aims to create greater awareness of responsible consumption among the youth and equip them with the necessary skills and mindsets to become ecopreneurs for a sustainable future. “Primestars is extremely passionate about this programme, and we are honoured to have sponsors on board that share the same passion for the programme and the potential it holds in offering young South Africans a better future,” says Martin Sweet, managing director of Primestars.
The programme teaches learners to prioritise people and the planet over profit alone Step Up 2 a Green Start Up is designed to help young people move from a fixed mind-set (that of a job-seeker) to a growth mind-set (becoming a job-creator). It also encourages them to see environmental challenges as new business opportunities. For example, helping them shift from making disposable products to producing reusable goods; using technology; encouraging critical and creative thinking; and teaching learners to prioritise people and the planet over profit alone. The learning and development programme culminates with The National Youth Awards, where the best young entrepreneurs and green innovators will be recognised with bursaries, incubation, funding, resources and other support. Visit www.primestars.co.za for more information.
