2 minute read
NotE from thE orgaNisErs
Acknowledging excellence in the media
Gosh, it’s been a challenging 18 months, especially if you’re involved in the media.
In March last year there were few (if any?) of us who could have predicted what would lie ahead. That makes it even more remarkable that we find ourselves in a place of celebration now.
Yes, the MOST Awards mark an important moment when we really need to acknowledge those who have been working against the odds, and continue to provide exceptional professional service to brands and marketers. 2020 was initially cast as the year of twenty-plenty, and we all know how that turned out. But for all its faults, there are so many silver linings to appreciate.
Firstly, there is no denying this period has been a real accelerator of change. Necessity has forced us all to adapt quickly – working from home, adopting technology, reinventing business offerings and how we nurture relationships, rewriting strategies, and becoming best friends with Zoom, Google Meet and Microsoft Teams.
Secondly, we have learnt the power of innovation, tech and just getting things done.
And finally, over the past year-and-a-half we’ve seen how effective teamwork can be – but even the nature of the team has changed. R30-billion a year is spent on advertising in SA … it relies on strong business relationships between media agencies and owners, write the MOSt AwARdS ORgAniSeRS.
Now we speak about how amazing it is to have clients and agencies in our team. The results of shared empathy, shared goals and closer collaboration have been phenomenal.
According to Statista, more than R30-billion is spent on advertising annually in South Africa. That is a huge amount of revenue that gets pumped into the economy. It keeps businesses buoyant, people in jobs, families fed and children in school. Preserving and growing that spend requires hard work at the best of times.
In 2021 we have seen the industry become stronger and more resilient, and that is what the MOST Awards must cheer. This year, an incredible 492 people involved in the media buying and selling space submitted completed votes.
The research and planning that take place behind the scenes are executed with such professionalism that one hardly sees the commotion in the background. For that we must thank our MOST Awards partners, particularly Brad Aigner and his team at FGI, which conducted the industry-wide MOST survey, and BDO South Africa, which reviewed the results.
We also offer huge thanks to all the award sponsors and our partners: Jacaranda FM, Primedia Broadcasting, Carat, DStv Media Sales, Mercurial Media, Mediamark, The MediaShop, ViacomCBS Africa, Blackmedia Outdoor, YFM, Nalesa Media, Torque Media, Arena Holdings, Ebony+Ivory, Mediology, 702, 947, CapeTalk,
Kfm 94.5, Malfy Gin and Thirst. And finally, thank you media sales professionals. You are the MOST Awards!
