Out of the shadows
Uyanda Manana
The brands that want to thrive moving forward will be those that recognise the importance of experiences, service, collaboration and inclusivity, writes UYANDA MANANA.
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themediaonline.co.za
08.04.21 11:20
IMAGE: SUPPLIED
‘T
he new normal’, ‘pivot’, ‘work from home’, ‘shift to digital’, ‘now more than ever’. The advertising, communications and creative industries in 2020 were nothing if not dominated by clichés, bandied about in circumstances so fraught, so unexpected, that just surviving the year was considered an achievement. It was fly-by-the-seat-of-your-pants stuff as we grappled with the impact of Covid-19 on our businesses and lives. From the looks of it, 2021 is not going to be any easier. There is no magic switch. This year is likely to be even tougher and more demanding personally and professionally. But it has to be different; if indeed there is a ‘new normal’ out there, we have to acknowledge, understand and work with it. Reacting was last year’s default; this year requires a lot more from us.
