Product Semantics The study of meaning
Product designer : Sunetra Mayekar Faculty guide : Prof Hari kara
User
To design a digital wristwatch for Indian woman police officer
User
Attributes
Disciplined Inspirational
Strong
Sensible
Balanced
Intelligent
Energetic
Versatile
Protective
Complaint
Alert
Focussed
Fearless Dutiful
Bold
Self driven
Independent
Challenging
Violent Dangerous
Corrupt
Male dominating
Chaotic
High alert Prompt
Controversial
Traumatic
Submissive
Combative
Law-abiding
Commotional
Exhausting
Stressful
Disciplined
Critical
Political
Self driven
Environmental
Attributes
Typical
Atypical
chart
chart
Merger of rough & smooth textures
Light weight Product
Criteria
Clear & legible display
Non edgy
Less reflective surface
Quick timmer
Night aiding light Dull colours
Camouflaging
Elegant
Scratch proof
Humble design
Simple
Product schemas
Ideation & Visualisation
The schema selected has a continuous width with a square dial to fulfil the attribute of camouflaging and sleek form.
The form of the watch with digital display is inspired from the collar badge of an Indian women police officer
Form exploration
Concept Developement
Hand Rendering
Concept detailing
Colour texture & finish ideation
The design compliments the uniform with canvas watch.
Canvas/ Silicon
Units in cm
Side sectional view Watch dail
Strap
Features Day Date Time Voice rec.
Front view
3mm thk watch strap Side view
Fold over clasp
Colour material finish
Canvas watch strap
Flexible Rugged Comfortable
Strong Water resistant
Titanium watch dial
Lightweight
Colour material finish
Silicon watch strap
Flexible Scratchproof Matt
Steel watch dial
Easy to craft Anticorrosive Sustainable
Actual
Context
Colour Variants
Digital Rendering
Thank you