Why Do You Need SSL Certificate In Your Site? If you plan to equip your site with e-commerce facility where clients can come on your website and buy products and services safely, then you will have to go for SSL server certificate. It will give your site visitors the confidence to rely on your site and buy with confidence. And as a site owner, you may like your site to be hacked.
What does an SSL certificate do? It encrypts all the information exchanged between the user and the server. But it makes sure that all the information is secure and not readable by any third party. Here are key reasons to go for SSL certificate for your site:
Security of Information/Data Exchanged The primary purpose of an SSL certificate is to make sure that all the sensitive information sent over the internet is safe and secure. All the data is encrypted so that no other user can read it. This makes sure that only the intended recipient can view or make use of the data that is exchanged.
Added Layer of Authentication When you go for SSL server certificate, you add another layer of authentication. By the use of the public key infrastructure, you may rest assured that the information is being sent to the server it was intended for. And no other device from the same server will be able to access the data.
Phishing Protection You might have seen phishing emails as well. In this, you get emails, messages from someone pretending to be the service provider. But when you click the link, you are taken to another site which is a trap to steal the information. And this can happen to your domain as well. With SSL certificate you can guard against phishing attacks. It keeps all the data secure. No matter whether you sell products on the site or render services, having an SSL certificate makes it all the more reliable.
Win Trust of Customers When you go for SSL certificate, it helps you win the trust of your customers. Will you make banking transactions on a website that is not secure? Not for sure That’s why when it comes to rendering financial transactions over the internet, SSL certificate becomes somewhat mandatory. In some surveys, it was found that half of the customers don’t trust a website that doesn’t have a valid SSL certificate on it. The visitors gain the comfort when they see the padlock of the SSL in the address bar.
Better Rank on Google SERP Way back in 2014 Google announced that it is going to use HTTPS as a ranking parameter in its search engine results. In today expanding internet, search engines reward those sites that are concerned about the safety of their visitors.
In The End SSL certificate cost is nothing as compared to many benefits offered by it. So you should include buying SSL certificate in your budget.