Roles of Digital Marketing or Online Marketing
Manager
JOB DESCRIPTION A digital marketing manager has a crucial role in the marketing schemes of an organization. Irrespective of what industry he works in or in what kind of organization he is involved, he has to work like a multitasking machinery. Basically, digital marketing managers have three roles to promote the goods and services of the organization i.e. Development, Implementation, and Management of marketing campaigns.
What does a Digital Marketing manager do? A Online Marketing manager has to maintain a daily schedule to keep a check on the following things: Oversee a social media strategy Maintenance and management of the organization’s website. SEO friendly content writing for the organization’s website and social channels like Twitter. Development and Management of marketing campaigns.
A Digital Marketer has to submit a report in regular intervals on the basis of analyzes and track of traffic. He has to maintain the performance of the website by reducing its bounce rate, improving conversions and increasing dwell time. A 24X7 Search Engine Optimization (SEO) is also expected by him. Posting of videos, audios, and podcasts on the website or social channels to increase the brand’s reputation. Digital marketer has to arrange webinars and webcasts on the trending affairs frequently. He has to regularly update the website’s GUI (Graphic User interface) to make it more attractive and user-friendly.
What skills does a Online Marketing Manager have? Leadership Quality – Influencing and driving people to collaborate with your firm is the key requirement for a manager. A motivational nature and positive image among his team and core members always pull out the best results. Creativity – A manager must have good writing skills, ability to think himself as a consumer and adapt the things accordingly to keep on running in the ever-changing race of Internet. He might understand the power of content marketing – Content marketing is a very powerful tool to increase engagement, optimize traffic, boost SEO and maximize conversions and sales. A manager must know the right way to implement his content marketing ideas in his digital marketing strategies.
Knowledge of latest tools and platforms – He must be aware of the latest tools, technology, and platforms like Digital Marketing, Social Media Marketing, and Email Marketing Platform. Ability to do Data analysis with the results - To achieve the marketing goals, a manager must have the ability to do analysis from the results. For example, Lack of data analysis may lead to advertising of the product with the useless audience. Ability to measure Search Engine Marketing (SEM) – A manager has to keep a track on two sections of SEM for successful outcomes:
Organic Search through content and blogs posted on the website. The amount paid for per click through Google Adwords.
Visual Advertising skills Facebook analytics proves that up to 100% better engagement of the audience is driven by visuals posts than textual content. Thereby, a manager must have the ability to visualize what actually he wants to convey is the audience through his post or advertisements. These are the primary roles that a Digital marketing manager needs to perform while working in any organization.
Become Digital Marketing Manager by taking Online Marketing Course from Madrid Software Training Solutions.