Unearthing NZ precision agriculture

Rotorua business Unearth Ag has been recognised as one of Australasia’s leading independent precision agriculture technology providers, being recently named the Ag Leader ANZ Dealer of the Year. Unearth Ag clinched the honour ahead of 60 other dealers in New Zealand and Australia.

Director Matthew Gray has more than 20 years’ experience in intensive farming, farm machinery and precision agriculture technology. Raised on a mixed cropping and livestock enterprise farm near Gisborne, he completed a Bachelor of Commerce (Agriculture) degree from Lincoln University before travelling to America for a graduate exchange programme with Ohio State University.

His was placed with Miles Enterprises, a large agribusiness with interests in farm supplies, crop protection, farm machinery, agronomic services, nance, insurance and farming in Kentucky. cropping operations, thereby helping to improve their productivity and pro tability. maize growers throughout the upper North Island.

Matthew returned to New Zealand and worked as a farm machinery operator, service technician, precision ag product specialist and precision ag business manager before establishing Unearth Ag in 2016.

“As a precision ag specialist, I am lling the gaps between what comes with machinery and what you can do with aftermarket options.”

Zealand and worked as a farm and to unearth the customers,” he says.

“ is can be anything from simple guidance systems right though to fully automated maize planters, precision control systems for sprayers and spreaders and yield monitoring.”

Unearth Ag works closely with

For more information about Unearth Ag, visit their advert on this page.

“As our name suggests, we want to unearth the potential of our customers,” he says.

“Our goal is to to

“Our goal is to help farmers and contractors to gain a true view of the performance of their