7 easy steps to improve your ppc campaign by Sun Media Marketing

7 Easy Steps to Improve Your Campaigns Google Adwords Score, Conversions and Click-Through Rate. JITUDAN GADHAVI Founder Sun Media Marketing 17.02.2018

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CONTENTS INTRODUCTION.........................................................................................................................3 GOOGLE QUALITY SCORE, WHAT IS IT AND HOW TO IMPROVE IT?..............................................................................4 CLICK THROUGH RATE (CTR):............................................................................................................................4 KEYWORD RELEVANCY.......................................................................................................................................4

7 EASY STEPS TO IMPROVE YOUR PPC CAMPAIGN:....................................................................5 1. 2. 3. 4. 5. 6. 7.

Schedule Your Ads..........................................................................................................................5 Broad match modified keywords...................................................................................................5 Add social extensions to your AdWords.........................................................................................5 AdWords Sitelink extensions..........................................................................................................5 Business ratings.............................................................................................................................6 AdWords call extensions................................................................................................................8 Google merchant center................................................................................................................8

ABOUT SUN MEDIA MARKETING.............................................................................................10

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INTRODUCTION Online businesses are always in the search of the fastest ways to reach their target audience and maximize their ROI and sales. Pay per click from Google offer them the fastest marketing channel to increase their reach and get leads in the shortest time period. Traditional search engine optimisation (SEO) and organic methods generally take months before businesses can start getting its benefits. Unlike SEO, PPC can enable you to get instant visibility and even get on the top of Google with a couple of clicks.

Googles PPC enables businesses to setup campaigns and target keywords with just a few simple steps. Your adâ&#x20AC;&#x2122;s run alongside the top rankers and industry leaders increasing changes to get leads along with increasing brand awareness. Each keyword is charged based on the competitiveness of the keyword and the number of people bidding on it. PPC allows you to remain relevant and show up only in searches done by your target audience, all the while allowing you to fully track your campaign and manage ROI in real time.

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Google Quality Score, what is it and how to improve it? Google Quality Score is the calculation done by Google based on the position of your ad’s and the cost associated with them. There are two factors that affect the quality score of your campaign, Click through Rate (CTR) and Keyword Relevancy. Why so much focus on the quality score, well because the better the quality score, the you pay per click and you get more bang for your buck!

Click Through Rate (CTR): If your ads start getting noticed and generate high CTR then this means that Google will allocate a higher quality score on your campaign. It means the more click you get the more popular you become in the eyes of Google. If your ad’s get clicked more over your competitors that for Google that means your ads are more relevant than them and in turn you get a better score. Google will keep historical records of your account and the better your ads do the less you will pay

Keyword Relevancy Ensuring that the keywords match the search terms, will also grant you a better quality score. This further improves if Google finds that those keywords have also been adapted in your landing page content and they occur frequently and organically. This not only helps with a better quality score but also increases your leads into conversation ratio. So, you need to make sure that the landing pages on your website are properly structured and utilized the targeted keyword in the correct manner, they also need to load quickly and be as engaging as possible to convert into enquiry.

So now that you know the basics, let’s get started on improving your PPC campaign. Following these 7 steps will not only ensure that you get the best value for money from your PPC but also mean you will get increased leads.

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7 easy steps to improve your PPC campaign: 1. Schedule Your Ads Scheduling allows you to specify the time and date when you want your ads to show, thus ensuring they will only appear at the time they are most likely to convert into potential leads or targeting those time of the week when there is least competition and it becomes cheaper cost per click.

2. Broad match modified keywords A recently introduced AdWords feature by Google, allows you to create keywords that are more targeted than broad match to have a greater reach then a phrase or exact match. You can use a broad match modified keyword by using plus sign “+” in front of one or more than one word in a broad match keyword. This allows keywords to be featured in more search queries and thus allowing for high relevant traffic.

3. Add social extensions to your AdWords Social extensions are a great way to engage your customer and increase brand confidence, not only that they do also add up to your quality score. Make sure to include those Google+ and Facebook links on your campaigns.

4. AdWords Sitelink extensions Sitelink extensions allows you to add more links to your ads, you can use them to take audience to a specific page on your site. Up to 6 links are can be added and displayed, making your ads stand out and seem more authoritative. They are displayed when your PPC advert is triggered and appear better the 1 and 3 positions across the result page. These Ad Sitelinks can be customised at the campaign level and linked deep in to the relevant pages of your website. These allow your ads to get more visibility not only be taking up more space on the search engine result page but also create a better appeal for the viewer by allowing them to get more information about your products or services.

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By giving better relevant options and the ability to provide text links that take customers to the most relevant page on your site, Ad Sitelinks enables you to drive more relevant quality traffic.

5. Business ratings Business ratings helps you increase buyer confidence in your brand, by allowing you to showcase the ratings given by all the customers. A better business rating means that your ads have a higher change of getting more clicks and conversions. Your AdWords ad will start featuring sellerâ&#x20AC;&#x2122;s ratings once your site gets 30 unique reviews with ratings of 4 star or above. Google will gather all of your reviews from around the internet and start featuring them in your PPC ads.

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6. AdWords call extensions Googles AdWords call extensions allows you to add your business contact number next to your PPC ads. This feature not only shows the number but also makes it clickable allowing devices such as mobile phones the ability to call you with a click of a button. By eliminating the need of writing down the number and calling manually this feature speeds up the process, making it easier for the customer and thus getting you more enquires.

7. Google merchant center Google merchant center enables businesses to upload store and product data in your Google shopping and other services so they are available in PPC Ads and organic searches. This is a blessing for anyone having e-commerce site, after setting up in Google merchant when a search is made for the products you have listed in your products will also start showing up alongside your ads. You can include the details of the products, images and the cost all to be shown within the search results. Not only this makes your products more visible, but also encourages your clients to click on links by showing images. This results in a very high-quality traffic and increasing your conversion rate, as only the ones interested will click through.

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ABOUT SUN MEDIA MARKETING â&#x20AC;&#x153;We are an End-to End Digital Marketing Company With Expertise in Web Developmentâ&#x20AC;? Sun Media Marketing is a full service digital marketing company with core expertise in a wide array of web design and development technologies. Founded in 2014, the company helps businesses grow their reach and visibility through advance digital marketing techniques. It also helps businesses create an enduring online identity with its proven web development services.

We Create Better Branding Experiences At Sun Media Marketing, we are well aware that branding and that too digital branding needs to be taken to the next level. You cannot make an impression on your target audiences with regular run of the mill digital marketing campaigns and web development solutions. We constantly challenge ourselves to think out-of-the-box and come up with strategies that break through the clutter and help businesses beat their competition.

Our Mission is Delivering Honest and Successful Solutions

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