• Having your position highlighted on the first page of Google listing is a great achievement in itself. However, that should not be the end of your efforts. Staying ahead on Google is much more than getting your ad listed at the top. • Leverage the best SEO practices, PPC strategies, and Google tools to drive long-term organic visitors to your business website alongside getting increased clicks on your website ads, blogs posts, and service pages. • If done properly, you can beat the competition by being in front of your intended audience readily searching for services/products that you provide.
Tips to Keep Your Website Stand Out on Google The possibility of getting frequently noticed and attended by the users depends on creating a solid plan of tried and tested online marketing strategies. Here are 7 such strategies to follow where it matters the most to stay ahead on Google: • • • • • • •
Develop Engaging Google Search Ads Try Running Display Ads on Google Optimize your website’s destination page Create & Manage Your Google Business Profile Leverage Featured Snippets on Google Garner High-quality Backlinks Develop SEO-friendly, Knowledge-driven Blogs
Adding these factors in your current digital marketing plan will contribute to your business’ visibility efforts on Google. Consequently, you will rank higher and stand out from the crowd once and for all.
So, let’s begin: 1. Develop Engaging Google Search Ads Do rigorous keyword analysis, try out ad variations. This makes it simpler for you to test varied ad versions by: • changing the keywords in meta description, descriptive text, or headline • utilize ad extensions • test out different advantages of your company services/products, or promotions • keep your business ads focused for local targets • include customer feedback for ad copy, etc. These are some of the proven tactics to stay ahead with your ads on Google.
2. Try Running Display Ads on Google To beat your competitors on Google with exceptional display ads: • target keywords that relate to the search terms of your intended audience and which could well serve in your Google Search ads, if you-re already running them • check out the top organic results appearing on the first SERP. From this, you get an idea of what relates the best with your target visitors, or what they would be really interested in • make sure your display ads are being shown on the appropriate websites. Check out your referral market in Google Analytics to understand which sites would fit best to show display ads to your credible targets • the most significant element is to focus on creative ad designs. Create varied sizes of ads if you are uploading one of your own designs, so that they can fit various device interfaces and placements • Pay attention to headlines while posting responsive display ads. When asked to provide short or long headlines (not containing more than 25 and 90 characters, respectively), your company name (25 characters), and meta description (90 characters), Google won’t run both the long and short headlines at a time. Sometimes, it may also exclude the description part. So, try to keep the headlines comprehensive enough to understand on their own.
3. Optimize your website’s destination page • The primary goal of keeping your web content optimized is to accelerate organic visitors to your revenue-generating landing pages that matter the most for your business. • The more views you get on your main landing pages, the greater is your website traffic. The better traffic contributes to more engagement, thereby ranking your business website higher and standing out on Google. • To optimize your lead page, make sure you have the required primary keyword for that page? More importantly, check if that keyword is accurately placed throughout the page.
For instance, you can include the main keyword as per the following pattern: 1. Title Tag
5. In H2 tag (at least one)
2. Meta Description
6. In alt tags (at least for one image)
3. URL Structure
7. Content body
4. In H1 tag
8. Internal linking
Lastly, make sure to add quality relevant internal and quality external links, rich media, and images. Making these simple modifications on your website content helps you rank your landing pages higher in SERP, driving more traffic to those revenue-generating pages.
4. Create & Manage Your Google Business Profile Your Google Business Profile should carry enough information to set your business apart from the crowd in organic searches. But, what influences your profile the most are your customer reviews. Make it a point to bring those reviews in search through a Google My Business account. You can create this free account to manage and respond to your customer queries and reviews, encouraging more of these. Your responses will reveal much about your brand, its products/services, business values. And, with a major percentage of traffic checking out these reviews, you should leverage this opportunity to stay ahead. If you still are doubtful about the efficacy of this strategy, help yourself with the below survey of Local Consumer Review,: • about 93% of people search for local businesses through internet • about 87% of people prefer reading online reviews of local businesses If you yet don’t have a Google My Business account, set up one immediately. Using that, you can share the latest images of your company and products, respond to visitor queries and customer reviews.
5. Leverage Featured Snippets on Google • Engaging, data-centric snippets are the results that Google incorporates in the SERPs (Search Engine Results Pages). The regular Google snippets only include a standard metadata for the respective webpages. Whereas a rich snippet includes answers to user queries, shows star rating, thereby encouraging consumers to click on the link. • As such, rich Google snippets ensure better search experience, thereby increasing the number of clicks on your leadpage. • Rich website snippets should include consumer’s search-specific information in the form of structured data. These structured data help you classify your website content into a number of webpages, so that Google knows when to pull which web page information for a particular search. • Google also displays “Featured Snippets”, also called “Position Zero”. The featured snippet appears in a box in organic search results, highlighting to-the-point answers to user searches.
Here are some effective aspects to create featured snippet-friendly content: • Focus on responding to specific questions asked by users (for instance, “How to rank your website at the top on Google?”) • Create explicit answers using numbered lists or bullets • Check out relevant searches as well as what “People also ask”. Then target those search terms in your website content. This will help strengthen your site’s data relevancy to Google searches, showing that you’ve the top answers for that query • Recognize the points you need to stand out in your SEO efforts and then develop the content considering those goals.
6. Garner High-quality Backlinks A backlink profile accounts for 47 ranking factors out of 209 such Google ranking factors, meaning you can’t miss out on link building while planning a strong digital marketing strategy that could keep you ahead of your Google competitors. Below are some proven tactics on link building to boost your SEO efficiency: • Post knowledgeable content: The more query-specific your content is, the more visitors are likely to get engaged with it • Guest post: Share your company insights on relevant websites and articles • Do research on your competitor’s links: Evaluate your competitors’ backlinks to rank above them on Google • Create case studies containing “linkable assets” so as to attract links from relevant high-authority websites Include all these into your existing online marketing plan to develop a strong backlink profile that could give a hard competition to your counterparts on Google.
7. Develop SEO-friendly, Knowledge-driven Blogs • Standing out on your lead landing pages isn’t enough to boost your Google ranking. • You need to leverage your blog content by placing more relevant keywords. • Doing this will show you in more user searches, bringing more credible traffic to your website.
How Often Should You Post Content to Get Top Results? As per the digital marketing experts, publishing blogs 2 to 4 times a week is enough to drive the best results on Google, both in terms of driving high traffic and converting more leads. Also, make sure to: • optimize web content by correct placement of keywords • use internal and external linking practices to get more backlinks to your guest posts Are you new to the idea of digital marketing, or need assistance to improvise your existing business website? We, at Sun Media Marketing, make businesses stay ahead with our tailor-made marketing solutions.
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