Content Marketing For Newbies: Ultimate Beginner’s Guide by Sun Media Marketing

IiINDEX NDEX

Content marketing for newbies: an overview

What is Content Marketing & why does your brand need it more than ever before?

What is content style guide? How to create it?

How far has content marketing come from its existence?

What is content with a purpose and why it is important for achieving business goals?

11 Types of Content that can change your marketing game

What is content with a purpose and why it is important for achieving business goals?

Content Marketing Tools for Content Research

Digital Spaces that are worthwhile to share your content

Best practices to implement content marketing for SEO

5 Steps to Build an Editorial Calendar for content marketing

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(Complete Process)

Content marketing for newbies: An Overview

There are a number of digital marketing methodologies used by businesses of various industries and of varying sizes. But one thing that is a catalyst in boosting your marketing efforts is â&#x20AC;&#x201C; the content. Content marketing allows you to attract more leads, get more sales, and also grow your business.

It helps you in boosting your SEO, create an online community over time with regular social media postings, and gives you a churn rate over time by regularly updating and educating the masses about your products or services. But you still need to master the skills to gain maximum benefits from it. For each piece of the content, and piece after piece, every content has to be well-aligned with your business goals. And that is only the beginning of strategizing, there are multiple things you need to take into account before entering the market with promoting your content. It never happens in marketing that one size fits all. Best practices have to be implemented for taking into account the uniqueness of your

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a result-oriented content marketing plan for creating distributing, and

Content marketing for newbies: An Overview

business, your target audience, and the market you are looking forward to penetrating. Also, what your competitors are doing?

Inspiring your potential audience to buy from you and stay with you throughout your business lifecycle is a tough task. But if you know how to create and promote good and engaging content, you will be able to educate about the usefulness, uniqueness, and competitive edge of your products to build a trustful bond between enterprise and you.

Unfortunately, many people struggle to get their content marketing strategy set right. So, here we are with an ultimate beginnerâ&#x20AC;&#x2122;s guide to tell you what works and how to cover the essential that you need to know when you are implementing your winning marketing campaigns. So, here we go!

Content Marketing Beginners Guide End-to-end content marketing guide with best practices to boost your content marketing efforts and help you create a brand out of your business while ensuring high return on investments. Here is what it includes: â&#x20AC;˘ Importance of Content Marketing: Learn what is content marketing? why you need to start creating engaging content for your brand and how it can help you boost your business. â&#x20AC;˘ Content guidelines on content style: Create a brand identity and cut through channels. It includes an in-depth answer to help you decide the right tone,

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the noise by implementing synonymity in your content across different

Content marketing for newbies: An Overview

right color, right elements for textual, and visual content (videos, images, infographics, and more) • Evolution of content marketing overtime: Discover the fundamentals of content marketing while staying super-specific and relevant to your industry. This chapter of content marketing includes best practices and how you can customize them for the best benefits. • Purposefulness of Content: Learn how to create content with a purpose and achieve your every business goal easily. This guide helps you strategize your content creation as per your goals. • Different Types of Content: Get acquainted with different types of content that you can use to boost your content marketing and capture maximum engagement across audience around different content sharing platforms. • What made yesteryear businesses today’s brand: The brands have become brand because they understood the power of content marketing. Learn what different brands did, how they created content, executed it, and promoted their content to become industry leaders today. • Toolset that you will need for content marketing: Learn what tools are highly recommended by experts for best practices of content strategizing, content creation, content distribution, and Content promotion. It includes tools for content research, collaboration, SEO, and analytics. • Where to share and promote your content for free: Best free content sharing platforms allowing you to improve your content outreach by ten folds. • Implementing best content marketing practices for SEO: Learn to boost your

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SEO through content marketing and enjoy organic lead generation.

Content marketing for newbies: An Overview

â&#x20AC;˘ Manage your content marketing efforts at one place: Learn about the importance of editorial calendar, how to build it, maintain it, and collaborate

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with different content creators for the best output.

What is Content Marketing & why doesiINDEX your Brand need it more than ever before?

People say content is the king. But no, content is the queen that has the power to change the course of your marketing game. It can go on multiple platforms, help you interact with a million people, sharable easily and so much more. What we mean to say is: Content is very dynamic. But (yes, there is always a but), the content should appeal to your audience to engage with your brand and turn into your loyal consumers/users. This is what makes it very difficult. Every day your competitors are pushing content on their websites, social media, and other content-sharing platforms. And the competition is not just local, or national. This is a global war. Cut through the noise, and your audience listens things crystal clear.

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So, is it next to impossible? Allow us to introduce you to content marketing.

What is Content Marketing & why does your Brand need it more than ever before?

1. What is content marketing? Content marketing is a target-oriented marketing method that uses storytelling/info telling to draw the attention of the audience while conveying them relevant information. 2. How do you do content marketing? Create a great content. Try taking a different turn on things and see how it works like magic. The best part is your audience is seeking good content out there and they are not finding it. This is your window. Make an impact. Cut through the noise. 3. What are the examples of content marketing? a. Content marketing requires more than just blogging Nobody is denying that blogging is a big part of content marketing, but can you just lay your hopes on blogging alone? Let’s see, while you are blogging you are limiting yourself to just your regular readers. Again, no denying they are necessary. But there are millions of other people too that love to learn things over a video, or they only have time to hear a podcast while having their morning coffee. You need to catapult your content over all types of platforms. b. What is content in content marketing? Anything that is textual, visual, or audible and can be used as a means of communication is known as content in content marketing. c. What are the examples of content? • Here are different types of content tools you can use for better content outreach: • Podcasts

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• Social Media Posts

What is Content Marketing & why does your Brand need it more than ever before?

• Videos • Webinars • Email Campaigns • Influencer Updates • eBooks • Tedtalks 4. Who uses content marketing? Any business owner can use content marketing services to spread their wings over the internet. Whether you are a small business or a large enterprise, you can use content marketing to make your brand get better visibility online. Content marketing services can help you get effective online visibility and enhanced ROI. You need to know that content marketing is a long-term strategy that helps you build stronger relationships with your customers and prospective clients. 5. The special mix to add in your content marketing to make it livelier: a. Be honest with your audience One of the most cherished things by businesses is the trust of their consumers and users. No brand can reach to its essence if they don’t have the trust of their audience. Make sure your content is well-researched and accurate. Truth hits hard. Add citations to your blogs, provide more information, dive deep and most of all, be genuine. b. People love personalized content We all love how magically Google comes with exactly what we are looking for? Page7

But it is putting a lot of effort to learn from your search pattern and track down

What is Content Marketing & why does your Brand need it more than ever before?

your interests. The point is creating content that is relevant to your usersâ&#x20AC;&#x2122; interest will pay you off better. c. Come clean to your users No brand is right now a giant because they are all-knowing. They learned from their mistakes and they shared their evolution stories with their users/ consumers who helped them evolve. The Internet is a community and netizens that are engaging with your brand, become a part of your brand storytelling. Give them their share of credit for telling you where you are good or where you are going wrong. Transparency drives not just trust but engagement too, period. 6. 3 Reasons why creating powerful content marketing is a must: a. The Internet has made communication viable; content marketing makes it meaningful It all boils down to the fundamental feature of content â&#x20AC;&#x201C; communication. Content helps you connect with your consumer base over the internet. You can be sending a thousand promotional letters to your user base over a year, and it all goes in the dustbin. Zero engagement! Eager result. But one mail in their inbox and they want to read it. And that is the power of technology. The Internet has bestowed people the convenience to know things from the comfort of their home, buy things whilst sitting on their sofa, share their views while they are lying in their bed. An average American adult is spending 11 hours over different content platforms on the internet daily. Simply put, the internet is your best chance to communicate with your internet.

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potential user base. Reach where your audience is (mostly) available â&#x20AC;&#x201C; the

What is Content Marketing & why does your Brand need it more than ever before?

b. Content marketing gives 6 times more conversions as compared to other marketing strategies. Yes! 6 times more conversions, that is 2.9% content marketing versus 0.5% traditional marketing. Imagine the return on investment (ROI) you get with that. But how is content marketing making B2B and B2C conversions possible? What is the secret? The answer lies not in the quantity. But it is in the quality that is attracting the audience. Content has the power to cut through the noise and grab your audience with the information that adds more value to them. Find your content differentiation factor, and you are all set to welcome new users/consumers into your brand. c. Content marketing cost 62% less and is 3 times more effective The ultimate goal of any business is to spend less and earn more. No matter what is the size of the business, everyone is looking for a way to bring down their expenses (especially in marketing) while driving more engagement activities. Content has the power to allow two-way communication. Drop a conversation starter, and you have a string of commentators ready to communicate. All you need to do is throw something interesting and you have user-generated data that sells itself. Also, opt-in advertising makes your lead generation very cheap. Subscriptionbased advertising allows you to advertise your products and services to the pre-purchase followers over time and you are the first one that pops in their

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head when they are looking for your services or products.

What is Content Marketing & why does your Brand need it more than ever before?

7. Time for some FAQs a. What is a content marketing strategy? Content marketing strategy is a part of content marketing that focuses on an end-to-end process of effective content creation, distribution, and management. It includes planning, creating, delivery, and management of the content, which not just includes textual content but also multimedia such as images, videos, podcasts, infographic, and more. b. What are the content skills? Content skills are the technical content creation skill sets required in a workforce to drive more engagement through result-oriented content planning, creation, distribution, and management. Content skills are used to generate more engagement of users/ consumers by aligning content with your business goals and triggering communication with your end-users (B2B or B2C). c. How long does content marketing take to work? Nobody can predict how much time it takes to help you get the right results out of your content marketing strategy. The time taken by content marketers to create a huge impact on your business depends on the type of business, competition, and your targeted audience. There is no one-size-fits-all answer to the above question. You need to contact leading content marketing agencies and get an idea about the timeline for content marketing results. 8. Conclusion In hopes, we have helped you take your first step towards learning what is content marketing and why content marketing is important, we would love to Also, donâ&#x20AC;&#x2122;t forget to tell us how the above-mentioned tips are working out for your content outreach.

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continue this amazing journey by sharing with you some more marketing tips.

What is a content style guide? And how to create it? (Complete Process)

Maintaining consistency in your content is very difficult. After all, we are talking about a wide array of content marketing tools here. How to sound similar in your blogs, images, and also your podcasts? â&#x20AC;&#x201C; Especially when every avenue of your content is being handled by a different person (sometimes also by freelancers, where you have no control). Also, the non-consistency in the content gives you a feel of incompleteness and dissatisfaction. Any content would look amazing individually, but when you start posting them to bring users to your websites or platforms, youâ&#x20AC;&#x2122;ll feel somewhere the engagement is at loss. This delays your content distribution and can take an absurd amount of time to resolve. You can cut down all this inconvenience and extra work by simply creating a content style guide. It can

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also help you increase your revenue generation by 33%.

What is a content style guide? And how to create it? (Complete Process)

1. So, what is a Content Style Guide & why is it important? A content style guide is a document containing do’s and don’ts of developing different types of content for your brand. It is highly centralized to your content marketing strategy and aligns what types of content you will be creating and when. It guides your content creators, including content writers, copywriters, graphic designers, motion graphic designers, whitepaper writers, and others on how your branding content should look like, sound like and have a great impact on your business. Another aspect of the content style guide is to use it as an overall branding guide. Depending on how many commonalities you can find between your marketing content and branding content, you must make the decision best for you. 2. Why your brand needs a style guide? It is simple – a company needs consistency in their overall brand communication. It helps you make your own identity in the market and guides you step-by-step in content building procedure to result as homogeneity in your overall internet presence. This reason alone makes it very important for companies to have a content style guide for their organization’s end-to-end content operations. 3. Some other benefits of using a content style guide are: • It helps you to maintain consistency in your message, tone, and voice. • Guide your in-house and off-shore team on how to create content for • Brand recognition becomes easy. • Helps you scale up your content creation.

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different audiences and different platforms.

What is a content style guide? And how to create it? (Complete Process)

4. How to Write a Content Style Guide? a. You can ala’ carte the available style guides There is style and there is information. A style is used to gain consistency, recognition, and impactful delivery of content; whereas, the information is always going to be unique. Thus, there is no barrier as such that you can’t use the already available content style guide. You can make changes to it as per your convenience, industry, and company needs. Or you can also create one yourself. b. Know your content marketing motives Define your content development goals by aligning them well with your overall business goals. Jotting down your content goals will help you stay at bay and eliminate the risk of going wrong at any time. This keeps you honest and makes your content style guide more dynamic and result-oriented. c. What tone and voice should your content have? Nobody said content style guide development would be easy. How do you want your audience to perceive your content? Is your text suiting the image that you’re wishing to use? Is your tone right? The goal is to find the voice and tone that coincides with your brand image. 5. What is included in a brand style guide? Something as small as a comma and bullets is also considered a crucial part of your content style guide. Talk about these things with the team and find out what works best for you. Keep consistency in your overall work, think about all

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the avenues.

What is a content style guide? And how to create it? (Complete Process)

a. Address specific types of content Not everything will be in your control. With some experience, we can say, a lot of times you have to let some rules slide. There are different types of content development opportunities and you might just have to go with the flow for better outreach and have to switch between your tone and voice. Still, we suggest you outline best practices for different types of content that you create for keeping some amount of consistency. Small document include simple things like word count, type of images to be used, should there be short paragraphs or long ones, and what will be the tone of different pieces of content. b. Document your rules for graphics

design team when they want to spur creativity in everything. But there are still some design elements in which consistency is highly recommended. Like logo placement, choice of images, and visual design elements, your content style

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To create amazing content for the brand, it can be difficult to control your

What is a content style guide? And how to create it? (Complete Process)

guideline should draw some control over all these factors to maintain consistency and also save the design team a lot of time. Similarly, draft guidelines for images and visual content that is going on your blogs too. This will help you avoid certain types of images. 6. How do you write a content style guide? (With examples) Now that we are sure you have a good idea about how your content guide should be like, there are some brands you can look for content style guides. It will expose you to different intents of content and how it should be. Hopefully, this will answer the 1000 questions that are going on in your mind right now. a. Mozilla’s Guide for Firefox • Easy to understand vocabulary • Parenthetical explanations • Subjective tone

• Easy questions making it easy for people to start communicating. • Simple language and very clear with the brand content mission.

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b. The University of North Carolina at Chapel Hill

What is a content style guide? And how to create it? (Complete Process)

c. Mailchimp • Avoids major language-related offensive faux-pas. • Well defined guidelines to make content development easy for their creators. d. Spotify • Gives just the right amount of flexibility and scope for content creators to show their creativity. • Well-aligned with their content marketing strategy. e. Atlassian Easy to navigate content guide that makes it extremely easy to understand the dos and don’ts of content creation. 7. Final words Now that you know what a content style guide is and what a good content style guide looks like, we are sure you can create one for your brand and start building consistency in all content avenues. Some of the things that will help you greatly in content style guide creation are: • It should be very easily available to your content creators. It can be a doc, PDF, or a web page or shared folder. You just have to make sure it is not anywhere hidden • Use the content style guide as a reference while giving feedback to your content creators. A tabular content guide is thus very much recommended

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as it makes cross-checking easy.

What is a content style guide? And how to create it? (Complete Process)

â&#x20AC;˘ Make it very simple. The language or the words used in your content style guide should be very simple and comprehensive to all the content creators. Break down the rules into important information to save their and your own time. Note: Stick to the guide. It works. You have to be very honest while following it to see the impact and result. A content style guide is a simple yet effective way to ensure a huge impact on your audience and get a lasting effect. Also, it helps you in gaining brand

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recognition across all channels.

How far has content marketing come from its existence?

Everything has an expiration date; and the evolution of content marketing should not come as a surprise. Content marketing has been in this world for ages. We are talking about cavemen making cave paintings that are still fascinating to us. The first advertisement in the newspaper. Or when the advertisements made their way into the wide world of the internet. Or when social media becomes a world within the world, the content has this everlasting effect on us, and yet, we canâ&#x20AC;&#x2122;t stop ourselves from ignoring how different these mediums are from each other. Content marketing and communication practices change as the preferences and adoption of technology change. Change is inevitable, be it content or technology. There isnâ&#x20AC;&#x2122;t an end to it. And

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like it or not, to stay in the game, you gotta play by the rules.

How far has content marketing come from its existence?

1. Is content marketing worth? Sometimes we turn blind to the things that are happening in front of our eyes. Content marketing is no exception. We have witnessed it over a 100 year, evolving, changing, triggering us but yet, unnoticeable. Not until now, has content marketing been given its due credit. The talk of the market has helped then start-ups today’s biggest brands. Don’t trust us to look for yourself. 2. What are the content marketing examples? a. John Deere Infiltrating the market with its big green tractors, John Deere is the world’s biggest example of content marketing, bringing it into practice in the year 1895. Fascinating! The brand is known for starting a lifestyle magazine for farmers called “The Furrow”. The amazing thing is it didn’t sell their products rather introduced farmers to better practices in agriculture. Now can we beat that? Adding value to your customers VS direct selling. It gave them global brand loyalty and increased revenue. b. Jell- O Another exemplary brand known for its early adoption of content marketing started their recipe book for users to create concoctions using Jell-O. This was back in 1904. You can call it placement but, did it work? Hell Ya! The idea made history by solving the company’s biggest problem “their customers didn’t know what to do with the jelly-like substance they were selling”. Once they did, the

Of course, with time they changed their practices but the point is content marketing works! How do you do it for your business? Just remember these points.

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rest is history.

How far has content marketing come from its existence?

3. What is a content strategy framework? The fundamentals of content marketing have not changed. They have stayed the same always and will stay the same as ever. While creating a content strategy for your business just remember these three things: • Who is your audience? • What are the business goals you want to achieve with content? • How do you want to promote your content? 4. So, what has changed and what does a content strategy look like? (The modern version) Let’s take Coca Cola as an example. We choose to take Coca-Cola because the brand has been practicing content marketing since 1895 and to date, they have aced it. They have evolved from their image 100+ years old image of a medicine and become people’s favorite beverage.

Are you surprised to know that coca-cola was confused as medicine? Then you will be more surprised to know that it was used as a cure for morphine there some magic? Believe it or not, they injected the right message to their consumers through content and there was no looking back.

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addiction, and an alternative to impotence. How did they come this far? Was

How far has content marketing come from its existence?

Some of the highlights of the Coca-Cola content marketing journey are their 2012 campaign where they created a digital platform for the users to connect on topics and discuss social issues and news. The platform became their way to provide information to people about the company and learn consumer trends. Then the unforgettable #ShareACokeCampaign where they encouraged people to share the drink with their friends. With this came changes in their brand image which has played powerfully in their favor with millions of shares on social media. 5. How do you develop marketing content? Incited with inspiration as you are, we are sure you are itching to try out the magic spell called content marketing. But clueless as you are, we will help you reach there. a. Get to know the good old AIDA way AIDA has been in practice since 1898 and was developed by E. St. Elmo Lewis. The acronym stands for Attention: Grab your audience attention Interest: Make them interested to know more Desire: Pike up their desire to engage with you

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Action: Finally, allow them to make a move

How far has content marketing come from its existence?

AIDA worked, AIDA works, and AIDA will work for you because it is wellcurated and covers every important aspect of brand communication. b. Sell them a problem to bank upon with PAS PAS or Problem-Agitate-Solve is not that old but is a good method to sell upon. It is very simple, all you have to do is introduce a problem out there in the market, boil it until people start agreeing with you, and then present a solution. 6. Which companies use content marketing? Every big brand you can name is using content marketing today to reach their ultimate goal. We are talking about the internet here, communicating with people has become so much easier and better with analytics, different types of communication tools that you use for content outreach and so much more. You can track down your potential user sitting in the other part of the world Page22

and present your products or services.

How far has content marketing come from its existence?

Make them curious enough to cause them to take action. Allow your consumers to provide their feedback. Generate content that causes two-way communication. Gauge your progress and improve with content marketing tools. 7. What are content marketing tools? The worst part of content marketing back in the early days was there was no way to measure the impact of your ad campaigns or content. But not now. There are content marketing tools available on the market that allows you to find your audience, create content on interesting topics, manage your content across different platforms, and finally provide you an end-to-end performance report. This comes as a big help if you are using different types of content types to market your brand. 8. Why the original content is important? Ending our discussion from where we started, we want you to understand, originality of content is very important because people are feeding on millions of bytes of data every day. People are staying online 12 hours a day and if they donâ&#x20AC;&#x2122;t find you unique, they are not going to persuade you. You need to seduce your audience to follow your lead to an extent of evoking the desired action. Be original, be genuine, and stay ahead of the curve. Wrapping up Content marketing has survived 100+ years and there is no looking back. Use the modern content marketing hack, use different tools to help you make informed decisions, stick to fundamentals to create great content and you are Page23

all set to go.

How far has content marketing come from its existence?

Also, keep experimenting with the content that will allow you to understand what is liked by your audience and perfect it over time. Learn from your audience's behaviour. And one last advice, donâ&#x20AC;&#x2122;t stop evolving as the world

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evolves.

What is content with a purpose and why it is important for achieving business goals?

We all have been fooled by the worldwide agreed notion of publishing a 500word blog daily for boosting your presence on SERPs. More than 2/3rd of marketers produce one content on a daily basis. And why not, Google loves fresh content on websites and for years it has even helped businesses to boost their visibility. But not anymore. Google is very smart and has evolved massively to improve the search results for their users. The algorithm is now more focused on providing relevant solutions to peopleâ&#x20AC;&#x2122;s queries. 1. Why good content is important? The need for pushing quality content has become more prominent now as your age-old content marketing practices are soon about to go obsolete. Here is content and invest enough time to provide value to your users. But just

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where content marketing comes into place. You have to strategies your

What is content with a purpose and why it is important for achieving business goals?

providing good reads is not the ultimate goal of your business right. You require conversions and loyalty. With so much on your plate, anybody can likely make a major mistake while creating good content. To contemplate it, try finding the purpose of marketing and align your content accordingly. 2. Find the purpose of creating content Identify your marketing goals before you start creating content. Work your way towards aligning your content with your one or more marketing goals. This simple method will help you in deciding what type of content you should be posting what type of infographics/ media you will create for better content outreach and more. a. What are the three content purposes? Generally, for any type of content you create 3 purposes that remain the same. But in reality, there are 4. • Earning backlinks • Increasing visibility on search engines • Educate your audience • (3+1) Create a social media presence Additionally, understand the purpose behind choosing different content types and what will be required to accentuate engagement. Here are a few questions you should always ask: • How can a particular content help in wider marketing goals? • Would it require a fixed format to do so? • Here’s a deeper look at these four content purposes.

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• Would that be enough to benefit your brand?

What is content with a purpose and why it is important for achieving business goals?

3. How to find the content purpose for different business goals? a. To earn backlinks Using content marketing for link building purposes is very often seen and practiced by the brands. You produce content and then published on high domain authority sites by top-tier publications to provide your website a backlink. This includes: • Infographics • Interactive Tools • Surveys • Guest Posts • Expert Comment Contributions. Anything that can be linked back to your brand is good to go for backlink content purposes. b. Top rank on the SERPs SEO is an organic marketing tactic that is widely followed across the globe to earn leads by ranking better on search engines. If you want to earn traffic from organic search, rank on top positions. A lot of companies used to post bad quality content with keywords to rank better. But with Google Panda Update made sure, companies are working hard on producing better content that is relevant for their audience. c. To educate audience to educate your audience and move potential clients and customers through the sales funnel.

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Content helps you reach out to your consumers. But it should always help you

What is content with a purpose and why it is important for achieving business goals?

For many content producers, it is difficult to meet the two of the ultimate goals of content marketing â&#x20AC;&#x201C; to educate and to pump up their sales. For example, a lot of businesses do not understand the importance of a white paper or eBook in marketing, but when it comes to educating people, nothing can beat it. Ponder on what is your audience most clueless about. when you have the question, give them the answer, and engage your users. Also, in this whole process, a content gap analysis can help your business massively. Here are some tips for creating content to educate: â&#x20AC;˘ Start by educating your customers through blogs, videos, podcasts, and more and offer them a solution to their problems. â&#x20AC;˘ Once your users come to your site, provide them an in-depth solution that will help your lead turnout. So, particularly, your objective of educating people will ultimately fulfill your sales goal. It is not important that each of your goals needs to be individually achieved. d. To drive social engagement Do you know, why is content important in social media? It allows you to drive awareness and engagement using small bits of communication. When creating content for social media you have to be super-focused on your audience. People on social media are not (usually) looking for long conversations, the attention span of people on social media is less and thus, you have to capture the essence of your content in very few words.

business goals. You need people to start recognizing you and communicate with you about your services and products. And there are a variety of solutions

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But most importantly, your content should be highly aligned with your

What is content with a purpose and why it is important for achieving business goals?

out there, where you can use images, quizzes, and other fun and interactive formats. Anything that creates a buzz and is shared across different platforms allows you to create a wide network of loyal netizens that love to visit and interact with your audiences. Sugar-coat your marketing goals in the finest possible content, make it relatable, and see how the content is performed. 4. Check out FAQs related to the content: Still not convinced about the importance of content for making your business grow online? Keep reading on to understand why using content for improving your online visibility and gaining higher traffic is important.

a. Why is content important in blogging? Meanwhile blogging for any website improves its SERP ranking, it also allows people to find new information happening in your industry. It is used for educational purposes and thus helps you tell them â&#x20AC;&#x153;how futuristic is my site is equally difficult. Your content needs to be very amazing for link building.

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company, buy from me.â&#x20AC;? But to gain a backlink from a high domain authority

What is content with a purpose and why it is important for achieving business goals?

Put out great ideas and understand your goals both ideation and production should be in silo to deliver content for link building purpose. b. Why is content important in a website? Websites are the first point of contact between you and your potential consumers. It is necessary that the content of your website adds value to your website visitors and encourages them to connect with you. c. Why is content important for SEO? Again, you cannot blame Google for being brutal but imagine companies that were not worth it were gaining all the attention on the internet. If you don’t want to get counted in those companies, align your content to your marketing purposes and goals. Also, understand the searcher's intent to find interesting topics related to your industry to talk about. What makes a piece of content worthy? It is not just about keywords anymore; it is about analyzing various terms to move into production. 5. In a Nutshell Not always multiple goals can be achieved through a single piece of content. But don’t get disheartened if it doesn’t happen. You can always just try and drive strong engagement on your blogs, social media, and other platforms with quality content and by educating your audience. Have a strategy in place by keeping in mind what are the benefits of content marketing? Invest your time towards understanding the platform, how different types of content work, and how people interact with them. Use them as per your content marketing strategy and learn from your mistakes. Learn profiting sacrifices. Create small goals, and KPIs relating to the main purpose. And if you achieve it greatly, and if you don’t keep on trying. Have a wider

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from your mistakes, and make informed decisions, and don’t hesitate to make

What is content with a purpose and why it is important for achieving business goals?

spectrum concerning content and work on ensuring that your entire team of

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content creators is on the same page.

11 Types of Content that can change your marketing game

Having too many options for anything can be a dream come true, but when you talk about content marketing having a lot is just a confusion. Contradicting, our statement, it is great that something with that huge effect offers you the freedom to choose from, but how do you create unique content? You can ruin your content marketing game by focusing on the wrong channels and to avoid that, here is a detailed guide for marketers to utilize content at its full potential. Furthermore, how you can use a single content for a variety of purposes and in different combinations to reduce your work while increasing your content outreach. So, let's begin. 1. About us Your companyâ&#x20AC;&#x2122;s â&#x20AC;&#x153;about usâ&#x20AC;? page is also a part of content marketing. A wellwritten about us, allows you to easily communicate your services and vision to

A lot of big companies for example are nowadays replacing the traditional textual about us pages into media-rich content. This simple yet effective tactic

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your users and help you convert them into your potential users.

11 Types of Content that can change your marketing game

places you in the top lines of your market vertical to earn trust and build human connections. Also, don’t get overboard with creativity. Keep intact some of the basics such as: • Your history • Business Mission • Business Vision extra • Services Some of our favorites are Atone & Irene, Toy Fight, and Band. 2. Audiobooks Seriously, when it comes to content, it is very likely to scratch your head and say: how many types of content are there? App content, website content, social media content and so much more. But just simply because something is out there, that doesn’t mean something is for you. For example, if you are just selling a book online or selling e-books you want people to take out their time to come to your platform and read it, but just by simply adding an audio-book, you are tapping the huge crowd that stays with you during their daily commute, while they are working in the kitchen or even at the workplace. This simple trick helped Ryan Holiday authored Growth Hacker Marketing to become the best-seller. 3. Blog Think of your blog as a hub to find a wide variety of content related to your to learn new happenings in your industry vertical, tips and tricks, how-to blogs, and much more.

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services. Use your expertise to create engaging blog posts for your audiences

11 Types of Content that can change your marketing game

Blogs have been in practice for quite some time now. And people love them because they provide extreme SEO benefits. But you are only going to reap these benefits if the blog quality is at par. A lot of people follow the quantity rule rather than aiming for quality. It is one of the most heated topics in the digital marketing world. Conclusively, work on maintaining the frequency of the blog and quality. And to answer: what makes good content? Our suggestion is to dive deep understand your services and industry well. And which type of blog is most popular? Once you align the needs of your audience and create content around it, content creation for blogs become easy. Furthermore, keep evolving in your blogging practices, learn whatâ&#x20AC;&#x2122;s blogging and types? What is a list post? And why it is that popular? What tone and language would go with your brand identity? What type of images and videos would increase your blog visibility and more? 4. Case studies If you are a service-based company, marketing for your business becomes more difficult as the content has to be aligned around your diverse service set. Not many companies only expertise in one service. You have to balance your content creation between popular services, new services/ new advancements, and also promoting offers and deals. So as per your business model, what is the best content? If you ask us Case Studies. True, they sound boring and a lot of work â&#x20AC;&#x201C; but they pay off so well in long run. A platform such as Hubspot is famous for its visually engaging, and informative case studies. There are Page34

statistics, images, testimonials, info graphics, and much more.

11 Types of Content that can change your marketing game

5. Co-branded Partnering with a brand can help your business gain more visibility in the market. Look for a business that deals with sub-services or sub-products that enhance your user experience. One of the best examples of co-branding is PayPal and Honey, where honey collaborated with PayPal to offer lucrative discounts to their buyers purchasing with PayPal. This proved beneficial for PayPal and Honey both. Discuss how do you create meaningful content for both brands? 6. Content library / Resource centre Allowing people from your industry to use content from your site is a good way to bring people onto your websites and promote your brand. Many companies provide credits to the brands from where they take up crucial information such as facts, infographics, surveys, updates, and more. This can be so effective in getting the eyeballs your brand on other people sites and that too without a single effort. But what are the different types of posts that you can attract other content creators to use? This alone is a huge task. 7. Comparison When you are planning to create a comparative study then there are some things you need to involve in the content. Here are they: • Pros and cons • Your product Vs Another • Feature comparison • Price comparison Page35

• Customer reviews

11 Types of Content that can change your marketing game

Another thing that you can include in a comparative study is a customerâ&#x20AC;&#x2122;s journey to conversion. The best tip we can give you is to be extremely honest with your customers. Here is a good example from Growth Marketing Pro. 8. Images

Creating image type content for your brand is a great way to allow people to store important information on their smartphones. Especially, it allows you to reduce word talk and let the visuals do all the talking to improve the retention rate of your audience. Stock photos and images add a professional appeal to any content. You can submit your content to photo submitting sites like Pinterest and Pexel allowing people to download high-quality, vertical oriented content. Also, maintain quality, professional, and originality in the content, nothing appeals more than some fresh harvest to the content-hungry

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millennial population.

11 Types of Content that can change your marketing game

9. Infographics What is an example of content? That is informative and engaging â&#x20AC;&#x201C; Infographics. They are the best when it comes to catapulting well-minced, digestible, and sharable data to people. Check out some great templates you can use for making engaging infographic from Venngage. 10. Landing pages and microsites Landing pages work great to help you increase your organic marketing. It allows you to help people looking for your services and products to directly land on those pages and make a purchase or engage with you. Make sure you make your landing pages highly engaging, informative, and to the point too big landing pages are too bad. Also, learn what are the 5 types of writing styles? You can use for a landing page. Microsites are different than full-blown websites. They are compact, simple, and to the point â&#x20AC;&#x201C; but very fun. If you just want a business website, with no functionality needed, invest your time in customizing your microsites with fun

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infographics and fall in love with all the attention you can get.

11 Types of Content that can change your marketing game

11. Video

Videos are the first thing millennials look for any type of information. We are talking about generation 'Z’ that is hungry for good content. Also, videos have so much of repurpose value and serve as a talking blog for you with all the engaging stuff in it. And how many types of content are there that you can use to create video content for your brand? • Live – unedited content, raw and very real (Allows your users to know the real you) • Video: 360 – best for good video quality, and perfect for travel bloggers. • Video: Playlists – it makes it very easy for your users to browse through an entire series of blogs and learn about a particular subject. • Video: Recorded – they are well-polished, have good production, and

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reusable.

11 Types of Content that can change your marketing game

12. Wrapping Up Above stated are some examples of content that you can use for generating a content outreach. But in reality how many content types are there? More than 100. So, you know, how amazing the world of content marketing would be! Try some of these content types and let us know how it helped you with your

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marketing goals.

4 Case Studies that will make you believe in the power of content marketing

When we speak about content marketing and make great promises, a few things might sound dubious to you. There is nothing to be not outspoken about your doubts. It gives us chance to introduce you to the six amazing brands around the world that leveled up their content marketing campaigns and the rest is history. Part of being a content marketer is about keeping an eye on what other content marketers are doing? What is the use of content marketing? And, what is the predictions of the future? If you are a curious fellow you will find the brand journeys interesting and the learnings from their digital campaigns precious to guide you for your campaigns. Inspirations can be found everywhere and through any medium. Do we suggest use different ideas to understand what the objectives of marketing are? And how content marketing Page40

changes with different objectives.

4 Case Studies that will make you believe in the power of content marketing

4 Brands with best content marketing strategies 1. Google

Google! Phew! Anything related to Google can’t be simple. But we can’t ignore the awesomeness of their content. Seriously, who can explain to us better but Google when it finding the what are the best ways to do content marketing? Google's web content is one of the best examples of good content, and why not? They are the ones that made people realize how content can change their online business life. And also, the simplicity of the content. Personally, Google’s online content is all about minimalism, and it is difficult because if you offer something it has to be there on our website. You can’t just hide them away. They have to be given their respective position somewhere where it is visible to your visitors. a. Breakdown of Google’s Website However minimalistic – it is so sophisticated. It is a very clean and elegant way – of course, well-executed and strong conceptualization. Everything on their website will clear your doubts if any why content strategy is important. Just look at the infographics, every image, and interactive headings they used. The less but impactful text feels like it is talking to you. They have made sure that the content gets all the attention. “Google you got a fan here.”

Everything on Google’s website tells us why content is important in a website. Animated graphics, typography, and content delivery everything is flawless.

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b. Learnings

4 Case Studies that will make you believe in the power of content marketing

And always remember content marketing is all about engaging users and build a relationship. So, did Google achieved the paramount niche? Yes! 2. New York Times

There is no end to the brilliance of the New York Times and their romance with content. Where do we even start? Undoubtedly, they are one of the largest producers of content in Newspapers. But if you have won your audience on a digital platform, we are sure there is a brilliant digital team sitting there. a. Breakdown of the New York Times Story Content They have embraced the digital world well and everything in their online campaigns such as A game of sharks and minnows , Snow Fall, and Camp X-Ray are one of the best ones to get started to evaluate their brilliance. So, is content marketing effective? Yes, they have so effectively implied the

counterparts followed. Contrary to our understanding, these award-winning

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basics of content marketing into modern and elegant stories that their

4 Case Studies that will make you believe in the power of content marketing

stories by the New York Times are also the most debated ones. Not a lot of content marketers loved them, but still, they congratulate NYT for its success. Apart from these long-form content they have also proved their brilliance in data visualization and tools, like here One Race, Every Medallist Ever, HowY’all, Youse and You Guys Talk, and Is It Better to Rent or Buy? b. Learnings NYT is one of the biggest examples of why is content marketing successful? They have turned their brilliant news pieces into a visually stunning phenomenon that hits the spot right when it comes to engaging their users on the stories they love, or not. Everyone would halt to appreciate the elegance and beauty of the visual elements they used. 3. HSBC

In the history of best content marketing instances, HSBC has already booked its position with its 2019 campaign ‘We are not an Island’. These types of campaigns put us thinking what are the limits of content marketing? A year after introducing the ‘Together We Thrive’ campaign and also ‘Global Citizen’ HSBC UK continuously has demonstrated its view on the Brexit trade deal by

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sharing its internationalist vision.

4 Case Studies that will make you believe in the power of content marketing

a. Breakdown of HSBC 2019 Campaign They propagated their message using billboards all around the cities and people were stunned with its brilliant concept. And that is not very often seen happening. They specifically targeted cities like Leeds, Birmingham, Manchester to use their local pride and involve them in their cause. A good and effective way to connect with people. Not many people go out of the box when it comes to content marketing. People so well related to this content that they shared it across different platforms and the most wonderful part is HSBC even localized the ad campaign to match their ethics and culture. b. Learnings Most of the people think content marketing is all about writing a few blogs and posting. But where is the creativity and originality, your message is getting lost amongst the thousand others doing the same thing over and over again? What is the use of content marketing if not helping you connect with your audience? Just by simply super-localizing your ad campaigns how much engagement can understanding their sentiments towards your products and services and you might just have the biggest victory till now in winning the audience.

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you capture? Offer tailor-made content to people in different regions by

4 Case Studies that will make you believe in the power of content marketing

4. Studio 188

Studio 188 are spoof type small-budget films and TV series producers. Just with the mention of spoof, you can imagine how much fun they must have been having there. Their created spoof-style contents are so popular that they have millions of followers the “The Matrix” low-cost version on YouTube version alone has 1.2 million views. The idea of creating this type of content is very fresh and unique. a. Breakdown of Studio188’s success Studio188 is intuitively turning great movie content into short films and video type contents. These movies are famous and popular amongst people that almost every scene they use is still stamped in viewers' memories. Taking a humorous take on these movies is a good way to gain engagement for their

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brand.

4 Case Studies that will make you believe in the power of content marketing

b. Learnings Studio188 is not at all serious, they are humorous and unique and playful and so much more. A lot of brands like Poo-Pourri and Old Spice have disrupted the market with humour in their content market. But some companies have failed miserably. That is the thing with humour you can too right with it to great amazing engagement or too bad to completely ruin your business. But content marketing is always about taking informed risks. And also know your audience. Creativity pays off great when you implement it at its finest. c. Key Takeaways These were 4 out of many brands that have changed the meaning of what is content marketing and its importance. They have suitably used the power of content marketing and different ways of increasing content outreach to establish their brand presence and audience to take them seriously. Also, the use of visual content to gain more engagement on informative articles and blogs can increase your chances of gaining more attention of your audience. Creating concept-based content can work out well and require fewer resources and nobody wants you to perfectly imitate things. Also, the most important lesson learned today is you can customize your content as per different regions and bond with them emotionally by creating content as per

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their preferences.

Content Marketing Tools for Content Research

Have you ever wondered if some magic tools can make content marketing less painful and more resultful? And if yes, what are the best tools to use for content marketing? Well, to your surprise there are some awesome tools available that make research, development, and distribution of content veryvery easy. We all need tools that make the development and polishing of the content so much easier. But still, you require mastery over the tools of the trade just to appropriately use them for maximum engagement and outreach. In this post, we will give share some of the proven tools and how you can use them to up your content game and widen your spectrum of content development with

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impactful research, smart edition, and informed decision making.

Content Marketing Tools for Content Research

1. Best Content Research Tools The most annoying part of any content development is research. But unfortunately, you just canâ&#x20AC;&#x2122;t skip it if you want to win the content game. You have to be well-informed and familiar with the thing before you start giving your thoughts on it to the world. This becomes more and more difficult once you have to start producing content several times per week. So, how do you create digital content? Luckily there are a number of content research tools available to empower your content development with well-done research. a. BuzzSumo

BuzzSumo is one of the biggest content research tools in the market. It helps

you in resolving one of the biggest problems of content marketers â&#x20AC;&#x201C; how do you create unique content? It allows you to pool popular posts created based on keywords. It also helps in allow you to scrape ideas to capture the target audienceâ&#x20AC;&#x2122;s interest. One of the most amazing aspects of this tool is it helps you to filter their entire content

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sorting out content present on Facebook, Twitter, and Pinterest. This will also

Content Marketing Tools for Content Research

library refining your search. Below image shows snapshot of keyword research tool Buzzsumo. b. Ubersuggest

Keyword research is one exhaustive task. Ubersuggest is a tool for keyword research to find out effective keywords to grab your audienceâ&#x20AC;&#x2122;s attention. When you have a good assortment of diverse keywords it makes your content creation task much easier. It helps you find content ideas that will get your audience's attention. It helps in the expansion of seed keywords using suggestions from Google Suggest and Google Ads Keyword Planner. This resolves another question; how do you create better content? As Ubersuggest not only provides you keywords but also content titles in face of long-tail keywords that include three to more terms. You can also prioritize

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them in your searches.

Content Marketing Tools for Content Research

c. LeadFWD LeadFWD is a website that allows you to turn an unknown visitor into a potential lead. Apart from what are the tools used for curating content, you should have the knowledge of the tools that turn your visitors into the list are also equally necessary. In fact, this is what your content should be doing, right?

Actually, LeadFWD is not a tool rather it is a website that shows the graph of the session. Based on that you get a great scope of creation of content to what your clients are loving the most. It gives you scope to alter your content strategy and engage them with the right content. It also helps you to convert them into the lead. All this happens with their sophisticatedly designed website, well-integrated with Artificial Intelligence, tools that can scan your website in real-time to deliver you crucial insights. You can also gain information including their contact info, key personnel, social footprint, and much more, which is too hard to just get from any, which software is used for content writing? d. Awario

Awario helps you in monitoring and listening to peopleâ&#x20AC;&#x2122;s conversations on social media. Now, this is not as unethical as it sounds, maybe we are just exaggerating. Awario is a social listening tool that helps you in understanding making with your content and iterate them for gaining better engagement. It is a great tool to have at your disposal. It helps you in developing your content

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the trends of the market. It allows you to spot and correct the mistakes you are

Content Marketing Tools for Content Research

better for greater business ROI. Learn what content creation tools are and pair it with what you have learned by listening to social media.

This also makes it easy for you to catch any bad reviews against your business. If there is anything that is an irrelevant conversation, you hear it. If there is anything you need to get with the internet is what people are talking about your brand. You can understand the grievances of your clients and use it to improve your services.

2. Portentâ&#x20AC;&#x2122;s Content Idea Generator What are content creation tools? They help you find what the ongoing conversations are, and what are the keywords people are looking for and also give you some awesome content ideas. What more can you ask? If you are scratching your head how unique should content be? Very much. Use Portentâ&#x20AC;&#x2122;s Content Idea Generator to avoid gimmicky content and writing what is less functional. The best part is it is completely free to explore. Besides, you can always twist their ideas into what you feel would be best for your business. It should be more than enough to solve the exhaustive work of finding new topics every day to create content on. Produce interesting and unique content

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ideas that create a market buzz for your business.

Content Marketing Tools for Content Research

a. Quora People follow Quora to find the right answer to their question. Sometimes, it helps you greatly in finding what is the biggest searching of people concerning your industry. It can help you in grabbing attention by answering their biggest questions with your blog content. There is a ready audience for your industry out there. It is a great way to be in touch with your target audience.

Q&A sites like Quora help search topics that your audience is looking for. You can simply gain insights and make use of the suggestion that pops up on their website. It also allows you to promote your content by offering answers to these questions. This can help you improve your content outreach and that too a ready market craving for the right answers. Here, we want you to learn what are writing tools? Writing something will not be fruitful until your content is well optimized as per SEO norms and has good readability here you can try out Yoast for SEO too. b. Reddit Reddit is like Quora is always brimming with content ideas that make it unsurprisingly easy to find the right topics to produce content on. It is not a Q/A site but a discussion site that has specific sub communities or what they

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call â&#x20AC;&#x153;subredditsâ&#x20AC;? for everything.

Content Marketing Tools for Content Research

Use Reddit for your benefit and seek feedback and insights that can help you improve. Also, a lot of companies have been benefitted by them to win partnership opportunities with other marketers. 3. Wrapping Up So, these were some of the tools that are great for researching content. But that is only half a journey. You still have to answer the other biggest question of what writing tool works best for you. The same goes for research, the same goes for collaboration, and content management. In hopes, you would have loved our blog and found it helpful in planning your content strategy for blogs, social media, videos, and more it will help you

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greatly in your journey to becoming a brand soon.

Digital Spaces that are worthwhile to share your content

Writing and publishing of blogs is a very common practice. It is done to gain some qualified traffic on your website. Just by publishing useful content on your website blog, resource sections, or external sites, you can capture the attention of the readers and drive them to engage with you regularly. Now, who would not want that? And hence everyone started writing blogs, publishing it, and keeping their fingers crossed in the hope to get some attention from google. But â&#x20AC;&#x201C; No result! Why? Letâ&#x20AC;&#x2122;s see. Several factors affect your blog engagement, like the quality of the blogs, SEO optimization of the content, usefulness to the readers, and most importantly what sites are you publishing your content on.

play smart! Meanwhile, challenges such as quality and SEO optimization of the

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Every month, 70 million new blogs are getting published, it is time to play hard,

Digital Spaces that are worthwhile to share your content

blog are easily managed by brands, â&#x20AC;&#x153;where can I publish my articles for free?â&#x20AC;? is hard and a constant challenge. To help you resolve it, we have come up with 20 places where you can share your content easily and gain maximum traction on your website. 1. Medium

Medium is one of the first choices when to: where can I post my links for free? It allows you to post your blogs all for free and they even add a rel=canonical link. This makes it a good site to drive direct traffic to your website and also earn a good backlink to boost your SEO. A lot of companies choose to post snippets of a full blog post on medium and then direct their users to full articles on their website. Which is very smart, as they are not just earning a backlink from a good domain authority site, but also getting more way to go with it.

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traction on their site. Also, occasional exclusive medium articles are another

Digital Spaces that are worthwhile to share your content

2. Reddit Reddit is another platform that can end your everyday blog posting struggles. Just like Quora, Reddit is also an online space, the only thing differentiating them is Quora is a Q/A platform, meanwhile, Reddit is a discussion-focused platform. We know you are thinking “How can I publish my content on discussion platform”, but why not? Try it yourself.

We understand, Reddit has its policies and it is very active in restricting brands to use the platform for marketing purposes. But some employees, with significant knowledge, can serve as your warrior on the platform (suggestively, 2 blogs per month are more than enough). Again, make sure that the blogs are chosen carefully, and must at all cost help your readers. Also, beware that people at Reddit also look into other accounts just to make sure that people are active on more than just for posting company blogs. If not, your company account might get called out. No matter how much you hate us mentioning Reddit here, but imagine the genuine leads you can capture from a platform that is that active and keeps the garbage out. You will be fine – just no promotional content.

LinkedIn articles are the most underrated of all the marketing platforms. And it is so disappointing. Hundred times a day you keep on beating yourself up

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3. LinkedIn Articles

Digital Spaces that are worthwhile to share your content

“where can I publish content?” and yet turn completely blind towards this free platform. It allows you to syndicate blog posts on your personal LinkedIn profile as LinkedIn Articles.

The best benefit you can get out of LinkedIn is it allows you to build a strong subscriber base for their article platform. They can subscribe to your posts and receive a notification every time you are publishing something new and much more. And for the notifications, they don’t have to subscribe to your newsletters. 4. Email Okay, this one needs no introduction. But still, read some amazing facts on email marketing here. Email marketing has a much higher CTR than social media platforms. People take emails seriously. It helps you answer your second biggest dilemma, “How do I send a guest post link to my users?” Promote your content through email, it is a proven tactic. But remember, it is a lot different than promoting your content on social media. You have to choose software to automate your email marketing, gain crucial insights, and most importantly, have to experiment a lot. Also, scheduling of the emails has to be right, and

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also regular.

Digital Spaces that are worthwhile to share your content

5. BizSugar

Depending on your business type and audience choose the platform right. Like BizSugar is an online community that is specifically for business owners and marketers interested in growing and their business, discussing business and gain, and give growth hacking topics. BizSugar also keeps online events, free groups, and resources for their users like goal setting templates and more. Always ask yourself, â&#x20AC;&#x153;Where do I submit blog posts to for maximum outreach and qualified lead generation?â&#x20AC;? 6. Twitter Brand Accounts

If your article helps your brand to grow, make sure you are adding your articles on your twitter brand account. There are also options available to schedule the article to be posted several times over a few months.

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that you believe have the potential to reach more audience to the sharing lit

Digital Spaces that are worthwhile to share your content

7. Twitter Personal Accounts There are several differences between personal accounts and brand accounts. But the speed of twitter is good to use. So, it makes sense to share your articles along with good quotes on your accounts. 8. SlideShare

Creating ready good content can take a lot of time. Researching especially. We have listed out some great tools in our blog “7 Content Marketing Tools for Content Research” to help you improve your blog research. Also, one way to get more audience for your business is by taking out the highlights and turning them into a presentation for slideshare. Can you post other people’s articles on your blog? No, but you can use their finding and factual studies to great creative content. Another nice way to do it by writing your point of view on these blogs, use their research to build good infographics, images, and more. Also, if you are wondering “can I link to a website without permission?” Yes, if you are giving them credit and putting their blog links in your blog, it will help you and them both. By improving the quality of the blog and engaging more people, and for them to gain some extra audience how would prefer to read

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more about these topics.

Digital Spaces that are worthwhile to share your content

Wrapping Up There are several other digital platforms available online allowing you to publish your content all for free. Leverage these exciting opportunities to build your backlinks, gain more traffic on your websites, and build a regular audience base. Furthermore, donâ&#x20AC;&#x2122;t forget to explore and experiment with your publishing way. Keep yourself original, improve your content by doing good research, and explore new platforms where you can find a more industry-

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oriented audience on the internet.

How to integrate content marketing & SEO

A large part of content marketing efforts is centralized towards finding qualified leads. Be it research, visual appeal, hours spent on iterating a content to get the tone and feel right â&#x20AC;&#x201C; everything is about leads. Or rather we should say, getting organic leads. When we spend hours scratching our head to find the right content marketing strategy of social media and other content sharing platforms, why not Google? Google helps people find their search results using a high-end algorithm. How do you create an effective Google SEO content strategy? For any content to rank up on google, it is required to meet certain guidelines such as relevance, structure, and authority. This optimization of your content and other technical

1. How do I write SEO rich content? So, how do you create a high excellent piece of content that has the best chances of getting ranked high? Here are some excellent ways to create

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aspects of a website is what we call SEO or Search Engine Optimization.

How to integrate content marketing & SEO

content that has the best chances of getting ranked well. Also, these tips will answer another question, how do you integrate SEO and content and gain most organic traffic and through content marketing? So, letâ&#x20AC;&#x2122;s begin: a. Speaking the Obvious There are several online available content sharing platforms where you can share your content and distribute your content pieces to receive more market outreach. This gives you online exposure and backlinks. There are some online available content sharing platforms where you can share your content and distribute your content piece to receive more online exposure and links. If you are known to SEO, and its practices it is easy for you to understand why backlinks are important. Thus, helping you in understanding what is the relationship between SEO and content marketing? Links are the best way to attract the attention of Google. Start covering more relevant topics to increase your chances ranking. Furthermore, not every content has to be about your products and services, inspiring people, and building trust for your brand.

2. What is SEO content strategy? We all understand the importance of content for best SEO practices. But how does content affect SEO? Content helps you in gaining major online coverage. It means you have to have a content strategy for SEO too. You canâ&#x20AC;&#x2122;t expect random pushing of content to boost your content. Certain factors make your with this course:

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content strategy holistic and beneficial. Here are a few things that can help you

How to integrate content marketing & SEO

a. Communication It is important to factor how you want to communicate your vision, value proposition, topics, common issues and how do you propose to resolve them. b. Answer to their searches Understanding the importance of keywords is necessary, they tell you what your audience is searching for, what is market demand where the market is flowing. 3. What is quality content for SEO? Once you have keywords, start searching them online to understand what type of content google is favoring. Review page1 results to understand the ways of Google and replicate it to gain competitive benefits. a. Content Structure

Home Services service 1 service 2 service 3 Right from content ideas to structure to clarity in the language, Google has multiple factors to evaluate your content. Become a knowledge base for your readers to find answers related to your services and products. Consider longtail keywords and satisfy the user search intents. Using keywords search tools such as Ahrefs or SEMrush allowing you to review keywords and their variation, and related keywords and click-through rate for ads featured snippets, and keyword difficulty.

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relevance to the target audience. It will help you understand synonyms,

How to integrate content marketing & SEO

b. Keyword cannibalism Why unique content is important for SEO? It is understandable that while creating content you will want to go in-depth. And in this process, you might cover a single topic more than once. This has to be avoided unless there have been any new developments. This happens also when you are creating web content for your website pages. When multiple pages of your website or blogs are fighting for page 1 result, you are making your problems increase. Take a step back several times to check if you have already covered a certain topic. Most importantly, if your blog or website is already getting good outreach, use its age, existing ranks, and links to turn it from medium outreach to high.

problems while optimizing it. Also, a certain practice has caught the attention of many content marketers, which includes migrating all your similar topic content on one page and making the piece more wholesome. Consider

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Rather than creating new content, consider reworking, and reduce your

How to integrate content marketing & SEO

creating content only if you feel you need to address a new topic or new content gap.

4. What exactly is Page1? We have mentioned page1 result many times, but what is it and why there is so much hype for it, and why it is so difficult to climb up to page1. If you understand the ways of Google, your content creation becomes easier. Some of the best ways to crack content creation are through a data-driven guess game where you understand the intent of the user query and content type which they might prefer. Apart from this exhaustive process, you can do this by

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reviewing the page1 itself.

How to integrate content marketing & SEO

Talking about content types, there are nine different types of search results that you can use to create content for users. This can boost your integrated approach to content. But what is integrated content marketing? Integrated as the name suggests is taking a wholesome approach to content and using various types of content types for greater outreach. Here are 9 different types: • Research This includes long guides, knowledge graphs, and featured snippets. • Answer There is a number of ways to make people informed without even making them click, this includes time zones, weather, currency conversion, and more. • Transactional Some of the ways you can increase your visibility are by making product pages, well-defined category pages, and eCommerce search results. • Local Search Results It is equally important to capture the local attention of your potential users, don’t ignore the importance of adding maps, address, and number ways to get in more people. • Visual Searches Images, media elements, thumbnails help you boost your search engine

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visibility too.

How to integrate content marketing & SEO

â&#x20AC;˘ Videos Another effective way to capture more attention is by making good videos for your users. â&#x20AC;˘ News News is the most underestimated content tool. For any industry, regular developments are happening, new announcements being made and people search them, use them for tweets, information source, and more.

Homepage and site links, social media channels, are your branding tools.

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â&#x20AC;˘ Branded

How to integrate content marketing & SEO

• Mixed Finally, going by the ways of Google Page 1 results. Understand what Google is preferring for certain keywords and replicate them. Understand the sub-topics and concepts used by top-performing companies, headlines that are covered in the articles, keywords used, and most importantly, average content length. 5. The importance of keywords Is content important for SEO? Yes, but so are the keywords. Thanks to the Google Panda update, it is getting better and better and starting to consider synonyms for a better understanding of topics and context. But still, that means are you considering it? Before your audience reads your content, google reads your: •

URL

•

H1, H2 tags

•

Meta Page Title

•

First Paragraph

6. Technical Aspect of content marketing for SEO Becoming SEO perfect means considering the implementation of schema markup and structuring your data. Implement technical SEO practices to increase clarity for Google. Mark-up details about your author of page product displayed videos and other elements that define your business and

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organization as a whole.

How to integrate content marketing & SEO

7. Summarization Content marketing is a tough game but you have a good shot if you are making it very clear and choosing your topics with smartness. Factor your content, use relevant keywords to prioritize content ideas, update existing pages consider reworking, and understand ways of google before you start creating any

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content for best results.

5 Steps to Build an Editorial Calendar for content marketing

Building an editorial calendar is voted as one of the most difficult tasks by content marketing teams around the world. Even if you have the most idealist content calendar to guide your content creation and distribution throughout the years, you might feel lost at times. If you too have been asking yourself, “How do I create a content marketing calendar that doesn’t fail you” here are certain tips that will understand what an editorial calendar in marketing is, how you can create it, and what are its underlying benefits. But first things first – Why some editorial calendars not workout for content teams? As per our observation, the biggest thing that is stopping people from using the editorial calendar effectively is not understanding the usefulness of the calendar itself. To be very honest, not many people take the editorial calendar seriously editorial calendar template and add fill it with tentatively planned content and to understand what should be included in an editorial calendar?

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and see it just as a professional obligation. It is one thing to use to download an

5 Steps to Build an Editorial Calendar for content marketing

After in-depth research and personal experience, we have concluded that for any editorial calendar to be successful it is essential to create content that is relevant and useful for improving your content creation process for maxed marketing outreach. So, is there a proper way to create an editorial calendar? And if yes, how do you manage an editorial calendar? Here we are presenting you a proven start-tofinish process of creating and organizing your editorial content. 1. How do you create an effective content calendar? a. Finding the right editorial calendar template

The best way to create an editorial calendar is by knowing what will work out best for your content marketing efforts. For any editorial calendar to work, it has to be created as an actionable system to coordinate between various

A content calendar is built to pre-hand to guide you throughout the year. It is a very long time, which can make you forget a lot of things potentially missing out

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content marketing efforts.

5 Steps to Build an Editorial Calendar for content marketing

on important information. The best editorial content would be something that can make the process of content creation less stressful and especially by making coordination between different parties (content writers, graphic designers, SEO strategists, editors) easy. This also means a better understanding of their roles and how to keep them on track.

In combination with your editorial calendar, you can use several other coordinating tools such as Trello and also check out some of the best templates offered by HubSpot. 2. How do you create a content editorial strategy? An important part of the content is making sure it is covering a wide range of subjects to keep your readers engaged. Be specific about what you have to offer to your clients like your products and services. Be clear, rather than being everything for your readers. The idea is about being purposeful in your content strategy. A good way to achieve purposefulness in your content creation process is by creating blog categories understanding what you think is important for your sales funnel and search intent. Not always your first interaction with your brand be about conversions, it can also be about creating bong with them for them to eventually lead to a sale. To achieve it you can align your content strategy for creating content for their search intent.

A sales process has stages and informational intent helps you in the discovery/consideration stage of the sales funnel. Creating content that allows

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a. Informational Intent

5 Steps to Build an Editorial Calendar for content marketing

you to attract people that are not ready to buy but are sailing the internet for considering process can be beneficial for your business. Optimizing your content to meet Google guidelines and optimize it for long-tail keywords and phrases is an effective practice. b. Transactional Intent But if a person is ready to become your esteemed customer, their searches will include your reviews, discounts, and pricing and they are ready to buy from you. Your editorial calendar should be aligned to all the different levels of their readiness to buy and the information they are seeking to make an informed decision. For your editorial content to work out perfectly for you, consider audience attention span and their need for diversity of content to make them your loyal customer. Make your content diverse, use different types of things to create a buzz for your brand in social media channels every day. Weekly or monthly start a new conversation with your readers. 3. Is keyword research important? Blogs are an important part of SEO and thus, having a content strategy is important for your visibility on Google and other search engines. So, what is the difference between content strategy and content marketing? Well, content marketing is a large umbrella in which content strategy is a part. Other than strategizing, there is development, distribution, and management of the content too. So, what does content strategy deals in, a content strategy helps in the identification of major search intents of a user to find your product/ services

An editorial calendar helps you in strategizing and creating the content for your content strategy better. It allows you to stay on track.

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and builds a well-defined structure of content around it for outreach?

5 Steps to Build an Editorial Calendar for content marketing

Coming back to our topic, blog content is driven by SEO traffic, and determining individual topics should be as per your keyword research. You can also refine your keyword research by keyword research tools that allow you to stay on track, the also provide you useful metrics to make a better decision. Here are some amazing tips that you can use to improve your keyword research: a. Keyword Relevance Are the keywords relevant to your target audience? Consider adding a word modifier to get more specific? Are long-tail keywords more likely to be searched by your audience? b. Keyword Difficulty One of the most underestimated keyword research metrics but one of the most important. If you are already a well-known entity in the market donâ&#x20AC;&#x2122;t choose to go for high difficulty keywords. It will help you in ranking faster and also with a

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lesser number of backlinks.

5 Steps to Build an Editorial Calendar for content marketing

c. Keyword Intent

Use a mix of keywords for variation in the content and also target your content for the audience at different stages of the buyerâ&#x20AC;&#x2122;s journey. d. Adding comprehensive briefs for each content asset Add detailed briefs for each planned topic for every content creator to understand the requirements well. This step allows you to create an editorial content calendar that will have a 3600 outreach. Here are a few items on your list you should consider adding to each content brief: e. Blog Category Consider various categories so that you can quickly see how well youâ&#x20AC;&#x2122;re fleshing out content for various focus niches.

It doesnâ&#x20AC;&#x2122;t have to be something permanent, but give them a rough idea, provide a skeleton for them to get started for content creation.

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f. Title

5 Steps to Build an Editorial Calendar for content marketing

g. Primary and Secondary Keywords Provide secondary and primary keywords to be included in the content. Also, suggest some information and brief them about it. h. Potential Source Material Adding a reference can be a huge help for them and will cut down the research work. It means faster creation, faster distribution, and wider engagement. i. Feature Image Featured images are an important part of blogs and also help you improve your SEO, add a brief for featured image for your graphic designer providing them some reference for the kind of image you have in your mind. j. Publishing / Promotion Checklist: The most important part of the brief game, you should also have a process of publishing and promoting your content and thus, adding a checklist directly to your editorial calendar helps you stay in line with creators, publishers, and promoters. k. Try out other mediums too What is editorial content? Is it predominantly blogs? No, you can have a content calendar for about every type of content that you are wishing to create. It has major SEO benefits but it also means you can use these tools in improving and optimizing content all across the other mediums too. A few other content assets that you build into your editorial calendar are: - Social Media Posts

- Email Marketing

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- Social Ads Promotion

5 Steps to Build an Editorial Calendar for content marketing

- Webinars - Whitepapers - eBooks and More. Summary: Why is a content calendar important? Using a content calendar, you can ensure a hassle-free content creation, distribution, and promotion of your content throughout the year. It helps you in simplifying the entire process and stress associated with last-minute coordination. The better you plan the more advantages you reap for maxed

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outreach.

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