Social media marketing essentials by Sun Media Marketing

Sun Media Marketing presents

Social Media Marketing Essentials

CONTENTS INTRODUCTION .....................................................................................................................3 Post engagement - ................................................................................................................................ 5 Page Likes- ............................................................................................................................................ 5 Clicks to Website- .................................................................................................................................. 5 Website Conversions- ............................................................................................................................ 5 App Installations- .................................................................................................................................. 5 App Engagement- ................................................................................................................................. 5 Offer Claims- ......................................................................................................................................... 5

TWITTER ................................................................................................................................6 Promoted Accounts ............................................................................................................................... 6 Prompted Tweets .................................................................................................................................. 6 Promoted Trends- ................................................................................................................................. 6

LINKEDIN ...............................................................................................................................7 LinkedIn Ads .......................................................................................................................................... 7 Sponsored Updates ............................................................................................................................... 7

REDDIT ..................................................................................................................................8 Front Page ............................................................................................................................................. 8 Top Spot ................................................................................................................................................ 8

STUMBLEUPON ......................................................................................................................9 Paid as an extension to organic ............................................................................................................ 9

RESOURCES.......................................................................................................................... 10 ABOUT SUN MEDIA MARKETING .......................................................................................... 11

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INTRODUCTION For anyone doing business over the internet, social media has become an integral part of their business strategy. From customer engagement to client acquisition, a strong Social Media presence plays a vital role for any business today. Social media has not become a key channel for businesses to acquire new clients and thus making it a very important part of a companyâ&#x20AC;&#x2122;s digital strategy. In this guide, we showcase the benefits of social media marketing (SMM) and look at the main options to be used on Facebook, Twitter, LinkedIn, Reddit and StumbleUpon.

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Benefits of Social Media Marketing Unlike Search Engine Optimization (SEO), Social Media Marketing (SMM) is a completely paid medium and thus you need to allocate a budget towards it. There are a number of benefits that SMM offers and some of these are as below:     

It acts as an extension of your organic campaigns and SEO Its tools allow you to target specific audience groups based on locations, gender, age etc… As you are only paying for direct views or clicks, there is clear and defined value for money. Ads on social media platforms are easy and quick to setup, generally anyone with relatively no experience can set them up by just a couple of clicks. You have various options available for designing your campaigns, you can design your campaigns to factor around traffic, social communities, branding etc…

There are many platforms available for social media marketing, each having a different set of options and target audience. We shall explore the basics of some of the more prominent social media platforms:     

Facebook Twitter LinkedIn Reddit StumbleUpon

This can act as a guide to understanding the basics of these platforms and how to use social media in marketing for your campaigns.

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Facebook By far the most successful social media marketing platform is Facebook, posting a whopping Q3 for 2016 with a revenue of $7.1 billion. Facebook like all the other social media platforms provides you with a number of options depending on your objectives and desired output. Facebook has identified the following as the potential output sets:

Post engagement - Post engagement ads are used to helping you increase the visibility of your post and increase the likely hood of getting more likes, comments, shares etc…

Page Likes- These will assist in getting more people to “like” your Facebook page. Clicks to Website- Ads under this section helps you to get clicks directly to your websites.

Website Conversions- As the name states, these types of ads are specifically designed to encourage people to take specific actions on your website, like make a purchase or sign up for free consulting.

App Installations- Boost the number people who install your apps App Engagement- Instil more activity on your app and evoke response. Offer Claims- Facebook offer promotions

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Twitter Twitter originally had a minimum spend of £5,000 per campaign, thus only the brands with deep pockets were able to utilize Twitter as a marketing platform. But after 2013 twitter decided to open its doors to every business by introducing “Twitter Ads for Small to Medium Size Businesses” and allowing them to take advantage of the platform and its audience. There are three main types of ads available at Twitter

Promoted Accounts – Helping you grow your number of followers by promoting your account to get more visibility.

Prompted Tweets – Boosts you tweets to the targeted audiences and current followers.

Promoted Trends- Targets audience by promoting your tweets in the “Trending” section

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LinkedIn Facebook and Twitter might not be a viable platform for a lot of companies out there, as their target audience are not on those platforms. For all such customers LinkedIn is more suitable for promoting their products or services, especially for the ones who are looking for more B2B rather than B2C. LinkedIn offers two main type of paid services

LinkedIn Ads – There are two sub division in this; pay per click and pay per view. These act exactly like Google. Once you pay when your ads are clicked and the other are based on the number of impressions or views.

Sponsored Updates- These will help you boost as specific update on your company page to a wider audience then those already following you. Generally used to increase the reach of news, articles, press release, whitepapers etc…

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Reddit There are also some platforms that are not pure social media but are really worth looking into for promoting your campaigns or showcasing your expertise. Reddit is a place where people share their thoughts on what they love and hate, and also their thoughts and experiences. This is a great platform especially if you are looking to target people based on their interest as people tend to associate themselves to groups based on their interests. Reddit offer two targeting options, both of which are based on impression based payment model

Front Page – Where your ads will appear on the front page of Reddit Top Spot – The ads you put will be shown on the top page of a specific reddit topic or a sub group page.

StumbleUpon Far from a traditional social media platform, StumbleUpon is a social bookmarking site that has carved out its own niece in the market. Users on the site add interesting page they have found on the net, and also to browse topics of interest or pages added by other users. They offer one main product called “Paid Discovery” which will showcase your webpage to its user base. It works on the unique impression model and you are charged per each unique impression.

Paid as an extension to organic Paid marketing is a great way of extending your reach beyond organic marketing and overcoming the shortcoming so organic. Social media is one of the best form of paid marketing as it allows you to put your ads directly in front of your target audience all the while measuring your cost and progress. While running a Social Media Marketing campaign you need to keep a couple of factors in mind: • • •

Select the platform you need based on your intended target audience. Set ads target correctly Create different variations of your ads, use different text, images and layouts to test the response and refine accordingly.

Resources Below are the links to each platform discussed above Facebook https://www.facebook.com/advertising Twitter https://business.twitter.com/ad-products LinkedIn https://www.linkedin.com/ads Reddit http://www.reddit.com/ad_inq StumbleUpon https://www.stumbleupon.com/pd

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ABOUT SUN MEDIA MARKETING â&#x20AC;&#x153;We are an End-to End Digital Marketing Company With Expertise in Web Developmentâ&#x20AC;? Sun Media Marketing is a full service digital marketing company with core expertise in a wide array of web design and development technologies. Founded in 2014, the company helps businesses grow their reach and visibility through advance digital marketing techniques. It also helps businesses create an enduring online identity with its proven web development services.

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At Sun Media Marketing, we are well aware that branding and that too digital branding needs to be taken to the next level. You cannot make an impression on your target audiences with regular run of the mill digital marketing campaigns and web development solutions. We constantly challenge ourselves to think out-of-the-box and come up with strategies that break through the clutter and help businesses beat their competition.

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