F/W 17 PROF.OSCAR BETANCUR I-JOU CHIANG
I NOUN： [ THE CONDITION OF BEING ONESELF OR ITSELF, AND NOT ANOTHER ]
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INTRODUCTION
With the development of science and technology, people's lives become more and more flexible. Our definitions of identity are also becoming increasingly diverse. Such attitudes of identity are more and more obvious in the millennium or the Z generation.We care neither the selfdefinition nor that from the community. Identity can be transformed and organized every day like clothes and self-identity is the one that is most important.
DEMOG RAPHIC LIFESTYLE
MILLENNIAL Z GENERATION
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> Students and young professionals > the age range of 18-32. > they are whoever they want to be. > creativity / individuality In comparison with the previous generation, the millennial generation merely does this to enrich their life and embrace the most authentic self, regardless of race, gender, body shape and sexual orientation.The millennial generation doesn’t pay much attention to public perceptio. On the contrary, they put more emphasis on the sense of belonging, self-expression, opportunity, community, environmental quality, diversity and life quality.
1/ DEFINITION OF BEAUTY 2/ THE NEW CREATIVE 3/ GENDER-SPECIFIC COLORS 4/ GENDER-BLURRED CELEBRITIES 5/ NEUTRAL CATWALK 6/ UNISEX RETAIL STORE 7/ MULTIPLE IDENTITIES 8/ NEUTRAL FASHION 9/ UNISEX BRANDS 10/ GLOBAL IDENTITIES
SUB THEMES
DEFINITION OF BEAUTY THE BEAUTY OF THE TIMES
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"Beauty" is absorbed by the mainstream culture and history and is often translated into "the beauty of the times". Twiggy and Edie Sedgwick, the representative beauty in the 1960s, combined with the popular modern style as well as a boy-like appearance and figure. David Bowie, the gorgeous rock representative in the 1970s, he put on colorful clothing and powdered his face, exerting a great influence on the contemporary male social roles and fashion. The cultural influence of these histories seems to be the predecessor of IDENTITIES.
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THE NEW C R E AT I V E
WIRELESS NETWORK Because of the vast amount of knowledge and information freely circulating through the Internet, art forms and design skills that required years of training and internships are now available online. Everyone can become a creator. The Millennial Generation is applied in the platforms for the self-creative expression, including fashion blog and social media platforms, which is the best way to show its own style .For example, Alexandra Gorczynski, a painter and net artist, she is famous for digital painting.
PINK IS FOR GIRLS , BLUE IS FOR BOYS ?
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Early use of color was based on the stereotyped images of men and women: girls should employ the pink color with soft atmosphere and boys were educated to wear the blue color with as masculine style. For this generation, this is a more tolerant era which emphasizes something people "like" rather than "should", and the selection of the color is entirely the personal preference.
GENDERSPECIFIC COLORS
GENDERBLURRED CELEBRITIES JUST BE YOURSELF.
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For the millennium, the gender and identity is no longer a dualistic value with no confusion; the situation in which women wear men's clothing and men wear women's clothing becomes increasingly common, and it is important to find their favorite style and the most comfortable clothing. Andrej Pejic, the Australian male model, his unique asexual beauty stunned the show fields of women's dress in all kinds of fashion weeks. He appeared in a different gender role; the audiences understood his gender and were not dominated by any stereotype or established values.
NEUTRAL C AT WA L K GENDER-NEUTRAL FASHION More and more designers turn to the fashion show in which men's and women's clothing are integrated, such as Gucci ,Burberry ,Tommy Hilfiger ,.
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Gender is no longer important in the performance of fashion - a supreme philosophy that emphasizes my own thought.
UNISEX R E TA I L STORE CONSUMER MARKET
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The traditional retail space in which men's and women's clothing occupies each floor began to become mixed. Target has announced the removal of genderspecific markings in several areas of its stores and the introduction of a neutral children's furniture collection to encourage children to express themselves. The Selfridges department store in London also launched a special retail space named "Agender". For the retail market, to seize the trend of gender blur will make the brand become cooler and of more freedom, also becoming a key strategy for the capture of young consumer groups.
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M U LT I P L E IDENTITIES
THE CREATIVE CLASS With the development of social media and technology, multiple identities have become a trend pursued by the millennial generation, and people are no longer confined to the same kind of work for the rest of their lives. The Creative Class has become a new workplace group. Now, people have a variety of different occupations is not regarded as something new. The person who is an office worker may have part-time jobs as a blogger, a designer, or as an illustrator.
NEUTRAL FA S H I O N THE RISE OF SPORTS STYLE
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As the unisex trend of fashion has the mainstream, the public demand for the most direct fashion is leisure and comfort, both meeting the actual needs and the sports color with youth color, which is conductive to the evolution of the "neutral" fashion,such as sneaker ,bomber jackets and hoodies .
UNISEX BRANDS GENDERLESS STYLE
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Many brands began to become no-gender brands. The unisex clothing is no longer just the patent for designers and fashionforward people to show their avant-garde style of the patent, but getting into the people's daily lives, so that more people come into contact or even accept the concept. For example, Zara has announced gender-neutral brand- Ungendered and GUESS also introduced a new line named GUESS His & Hers line. .
GLOBAL IDENTITIES ACCESS ANYWHERE
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The development of the Internet has given the new generation more space for career development, breaking away from the limits such as working hours, job roles, and workplace restrictions. More people choose freelancers and free employment relationships also promote the online flow of global talents. Freelancers are looking online for work that can be done remotely.
WE ARE YOU NG , WE RUN FREE, W E ' LL B E ALRIGHT IDENTITY F/W 17 1.22.2017