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CV Skill
Photoshop InDesign Illustrator Flash Dreamweaver Coreldraw
Work Experience
2011 Freelance Graphic Designer 2010 Graphic Designer Star Art Development Limited 2008 Graphic Designer Totex International Limited
Contact
M:91048913 E :waifung_leung@yahoo.com.hk
Who is Sunny?
Sunny is a year 2 student who is studying Associate of Arts in Publication Design at Community College of City University. I am an extrovert, usually energized by people around me, and I am outgoing and friendly. My hobbies are camping, reading, visiting museum, hiking, swimming, and rowing. My favorite field of study is science and technology.
Does Sunny Love design?
Yes, I love design very much. I believe design can change the world. If I can design a thing which can make slight but sublime improvement to the world and life of people, it will be a very satisfying and meaningful thing to accomplish in my life. My focus of my designs will be mainly to help people to perform tasks more conveniently and for saving life purpose.
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contents
LOGO & STATIONERY SET Annual Report Magazine Ad Web Design T-stirt LOGO Wedding Planning Print Ad
p4 p8 p12 p16 p20 P24 P28
I am Sunny. I want to be a Designer. I love to create new things which are meaningful and value to somebody.
Why Sunny want to do it?
What does Sunny think design is?
Life can be meaningless and hollow if we choose to live without aspiration and ambition. We can enjoy food, chat with friend, earn money, play toy and learn a culture. Actually, we can always choose to do simple or minor things but valuable, and significant to others, it can at least cause a group people to remember me in our life and in remembrance my existence in the world even after death of my life. Design can be something that can enable me to fulfill my goal as well as a career in my life.
Design is a skill to arrange a message to transmit it effectively. For example, when I have a message that I can tell to a group of people, the world can be better.A lot of people use trail-and-error method to send out their messages. I think life is short, time is precious and limited. It is important for us to convey messages as fast as possible.
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LOGO & STATIONERY SET What element does sunny want to show on logo?
This is a personal logo and not for work, so it will contain more informal element on the logo. Professional, happy and funny are the elements I want to show.
C=93 M=69 Y=25 K=0
C=0 M=0 Y=0 K=0
C=0 M=0 Y=0 K=100
C=0 M=0 Y=0 K=80
These four colors are for the logo and personal identity.
Sunny Leung
Sunny Leung
Sunny Leung
Sunny Leung Sunny Leung
Sunny Leung
Sunny Leung
Sunny Leung
Sunny Leung Sunny Leung
Sunny Leung
2. I want ‘Sunny Leung’ appear on the logo, so I test different font style.
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Does Sunny have any inspiration?
3D Rocket
Airtime
Animal Search
Arrow
Art & Home
Art Sharks
Artfarm
Ass
Attack
Babelfish Legal
Backword
Bee
BeeBooks
Bird Love
Black Cat
Book Cover Cafe
Boxsit
Bread & Breakfast
Catch Me
Cinema Cafe
Cloud Corner
Cloved
Code Fish
Coffee Cup
Coffee Night
Cork
Corporate Bowling
Cowbra
Crayne Locksmiths
Crowd
Curious
Cyber Cafe
DG Fishing
Diamond Bookstore
Dig
DoDo Grill Restaurant
Dog Care Veterinary
Doghouse Brewing
Dolphin House
Drop
EcoHouse
Egg
Fishop
Fishy Production
Fit
Fly
FoodPhotoBlogcom
Found Customer
Freedom
French Bakery
Golf
Green One
Handy Dog
Happy Quote
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LOGO & STATIONERY SET
What element does Sunny prepared?
My face has gone through the process of symbolization.
Glasses Nose and Mouth Nose and mouth
My Name
Sunny Leung My name
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What is the final design of the logo and stationery?
Name card N Po ame Ph siti E- one on : : Su ma G nn il : ( ra y L : w +85 phic eun g aif 2) un 9 Des g_ 10 ig n leu 4 ng 89 er @ 13 ya h
oo .co
m.
hk
I would like to CHANGE the world No matter how hard it is
LOGO I would like to CH No matter how ANGE the world hard it is
the world I would like to CHANGE is No matter how hard it
e GE th CHAN is it like to I would ter how hard at No m
world
Writing Paper
Envelope
Writing paper 7
Annual report cover What message does the client want to show on annual report?
Does anything in the story?
We want to give guidance and suggestions The elements they suggest to use are to teenagers on their career and suitable street nameplate, sailboat and lighthouse. direction about their future.
After communicating with our clients, we agreed that the street nameplate is superfluous and redundant since its meaning is reiteration with lighthouse. It is removed from the idea.
Small Story
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Does any inspiration of the cover design?
Study of sailboat and lighthouse is finish I start to create an ocean and stage for lighthouse.
Small Story
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Annual report cover Does any inspiration of the stage and ocean?
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Layout Design
Vision Innovation
Erudition Responsibility
Finial Design 創新
博識
視野
Innovation
Erudition
承擔
Vision
Responsibility
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Magazine Ad What do Sunny need to do?
I need to design magazine double spread advertising for a client. I need to prepare photo, text and layout. It is challenging to me since I only have a Digital Camera with basic function only for the photo shooting.
Layout Design
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Is it the first time for food shooting?
add more oil on the food, add some fancy ingredient. Actually, you cannot find it on Yes, it is my first time to food shooting. the food when you buy it. It seems easy to press button to take photo. However, it case the food is better than nothing, it isn’t attractive. I had try
Small Story
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Magazine Ad
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What do you think about improvement?
Actually, when I doing this design, I still There are a lot of details to fine tune. Size haven’t study design yet. There are little and font of text need to change. Some of problem on artwork technically. texts are too small. Small of font is not match the theme. Now I have much more facilities and skill to shooting, it will better on lighting and layout.
Finial Design
If you have a chance to do it one more time, how do you prepare for it?
I would think a new concept and message. I would like to tell people it is a party food. There will be more football, basketball party and birthday symbolic and graphic on it. It is because a soft sell is much better than to hard sell such as it enhance the party atmosphere rather than it is a beautiful food. 15
Web design What is the aim of the website?
This project is aims to study connection between target audient and design element. An article from magazine is redesigned into a website. Publishing is alternative route of publication which has account of benefits such as low cost of production. I have chosen an article from e-zone.
Do you have any inspiration?
I get an idea from a video which is about speed of Chrome. People use a lot of funny way to say Chrome has a high preferment speed.It is all about movement, energy and force.
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Do any websites help we preview your website?
There are websites for reference. The use of color is smart and clever. The movement and detail are great.
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Web design What is the problem of the first draft design? The welcome text animation was not beautiful. The layout of the homepage is bad as graphic and text being one sided.
What is the new problem of the second draft design?
The halftone effect is not good. It will be removed.
Draft Design 18
What is the best feature of this website?
The great UI all movements are smooth. Movement can provide a power feeling. All movement have acceleration and deceleration while not sudden move and stop.
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Finial Design
T-shirt What is the idea of the design?
This T-shirt is use for a 4-day activity. The theme is puzzle. Message is love make the world better. There are 4 themes for each day. Love is not easy to get, but you can do a simple thing to pay.
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What is the system of a T-shirt?
First, I study it starting from the most famous T-shirt. I try to understand relationship between the position of graphic and text.
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T-shirt What is the comment of the first draft ?
Some of the concept are too easy to understand which is not match the character of understand love. Some of them just not beautiful enough.
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Finial Design
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Wedding planning What is the problem you have discover on the project?
In the globalized world economy, designs have been influenced by a wide range of cultural background. There are many dimensions to cultural diversity. Products designed for one culture could not fit the other cultural regions. Cultural differences need to be understood and addressed while delivering solutions within optimized cost and effort.
Wedding dress study
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Wedding card and gift study
Wedding location study
Wedding tableware
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Wedding planning Wedding design
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Presentation Board
Ocean
Community College of City University Associate of Arts in Publication Design LS21901 Design, Culture and Technology Assignment 1 Sunny, Leung Wai Fung 52238243 24/2/2012
Wedding
Dress Desgin
Design Rationale
In this design, the main tone is white and blue. These two colors are usually used on a gift make from bridegroom to bride in South Africa tradition. White means purity and blue means fidelity. I use white color in large area to show fidelity is the most important thing in a relationship.
In the globalized world economy, designs have been influenced by a wide range of cultural background. There aremany dimensions to cultural diversity. Products designed for one culture could not fit the other cultural regions. Cultural differences need to be understood and dressed while delivering solutions within optimized cost and effort.
The cutting and texture are based on Australia Style. It is because this is the most comfortable cutting design. It can highlight the beautiful part. The diamond is the massive design. It draws lot of attention. This is inspiration from South Africa’s Mining. Mining is the important business to South Africa. It has the one of the highest production of metal.
In this project, I need to do research about two countries culture, Australia and South Africa. In this process, I learn about what should be done in the wedding in two different cultures and what the most important thing in a wedding is.
Progress of the wedding ceremony
Fidelity is the most important thing in a relationship. In South Africa white means fidelity. This is the reason why white is the tone of this design. The cutting creates a large angle of body movement. It is because dance is a very important activity to Australia and South Africa. It is combination of two types of clothes.
15:00
Pre-arrival : guest arrive
16:00
Wedding will be introduced
18:00
Dinner
20:00
First Dance
20:15
Open The Dance Floor For All Guest
20:45
Cake Cutting
21:30
Bouquet
22:00
Garter
Card Design The card design use blue and white. It means this relationship will be containing purity and fidelity. The meaning is from South Africa traditional. A high amplitude wave is in the card, because a relationship should also contain passion. Keeping or enhance a relationship, plan something to do to induce passion. Two outline graphic is a couple dance on water. It is a reinforcement of a relationship.
Table Ware Gold is an important element to increase an atmosphere. I add this element in dining. It shows the power of the man. The chiniu will believe the man and respect the girl’s choice.
Lighting Yellow is a warm color of the lighting. It provides a warm and happiness when eating and enjoying the dinner. This wedding has number of couples and families. In this atmosphere, everyone will tend to get closer and more comfortable. Glass and paper bag aims to a prevention of getting fire and prevent kids touching it easily.
Map
Location Decorative Sand Candles
This location is on the beach. It is not a normal place to South Africa, but it is match the Australia style. In wedding, the couple tends to do not normal things. Moreover, South Africa is not enough rain in each year, so this location is surprise to South Africa family. It give a message to South Africa family, the girl will have a better life.
The gift is candle contain sand. This gift can be stand on everywhere at home. A shadow will appear and swing motion. It is enhance the emotion to dance.
The most important part of the design is the dinner place which is set on a transparency floor, lighting is set in the water. It shows more fantasy due to Australia style.
poster1.indd 1
23/2/2012 14:55:33
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PRINT ADS Who is your client?
Liese Bubble Hair Color is our client.The ad associates Liese with the concept of convenient dyeing process and a variety of color choices. The target audience of our advertisement is young ladies. They care about their appearance so as to increase their attractiveness. Also, they
are willing to change their image. Thus, we aim at promoting a set of four dyeing products to young ladies.They are Cassis Berry, Mocha Orange, Marshmallow Brown and Antique Rose.
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What are Liese’s selling point?
There are two key features of Liese. Firstly, our advertisements emphasize the convenience of using Liese. Only a few steps, user can change to different image. Secondly, there is a variety of Liese bubble
hair color and each of them is representable. Users can get three benefits. Firstly, Liese provides a convenient way for audience to dye their hair in a second. A few steps are clear to present how to dye hair by audience. They can just put bubble form dyeing chemicals into their hair.Their hair will be evenly colored. Secondly, Liese is relatively cheaper compared with dyeing hair in the hair salon. Thirdly, hair color can express one’s image; audience can create their own style with Liese Bubble Hair Color.
Layout Design
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PRINT ADS What is the guide line for copywriting?
ads. The headlines of our ads are similar. Moreover, we mention the image that each color can bring to audience. Mocha Orange creates an energetic image. Cassis Berry brings a sweet image. Marshmallow brown produces a delicate image.Antique Rose makes a sexy image.
Our designs express the key features visually. There are four sets of layout that are in four different colors. Each of them presents one style so that user can choose their favorite style.A large bubble in the design presents the characteristic of Liese products. Dyeing chemicals become bubble when user squeezes the mixture bottle. A circle that locates at the bottom of the design shows audience the color result after using Liese. There are similar writing styles among four
Dye your hair in a smart way Create your energetic image nowadays Have you ever DIYed (Dye it yourself) your hair? Do you think it is quite difficult to color hair by yourself? Are you dissatisfied with the uneven colored hair? If the answers are yes, then Liese can help. Orange is a powerful color. It is associated with the warmth of the sun. A cheery image is created by using Mocha Orange Liese Bubble Hair Color. With Liese Bubble Hair Color, you can save your money. The price of Liese Bubble Hair Color is cheaper than dying hair in the salon. It is a simple way because you can dye it yourself at home through dyeing bubbles. Your hair will become an energetic color within an hour. To find out how Liese save your money and create your new hair style, please visit www.kao.com/hk
Phone no. :25277088 Marketing :marketing@kaohk.com
Dye your hair in a fast way Create your sexy image nowadays Have you ever DIYed (Dye it yourself) your hair? Do you think it is quite difficult to color hair by yourself? Are you dissatisfied with your uneven colored hair? If the answers are yes, then Liese can help. You can now experience fun and easy coloring process with Antique Rose Liese Bubble Hair Color. Antique rose is a deep red color just like red wine. It symbolizes passion and love. You can have shiny deep red hair within an hour. You can dye hair easily with putting foam like dye chemicals into your hair. After that you will have a charming and sexy look.
Dye your hair in an easy way Create your sweet image nowadays
To find out more colors for your new look, please visit www.kao.com/hk
Have you ever DIYed (Dye it yourself) your hair? Do you think it is quite difficult to color hair by yourself? Are you dissatisfied with the uneven colored hair? If the answers are yes, then Liese can help. With the Cassis Berry Liese Bubble Hair Color, you can have strawberry like hair. You can dye your hair in a convenient way because you can just put foam like dye chemicals. Your hair will become strawberry red color within an hour. Cassis Berry Red color is associated with cuteness and youth. A sweet image is provided by using Cassis Berry Red Hair Color. To discover more colors for your new image, please visit www.kao.com/hk
Phone no. :25277088 Marketing :marketing@kaohk.com
Phone no. :25277088 Marketing :marketing@kaohk.com
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Finial Design
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