Sun Peaks Independent News 2019 Ad Kit

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ADVERTISING KIT REACH ONE OF B.C’S FASTEST GROWING AND ENGAGED COMMUNITIES

SUN PEAKS INDEPENDENT NEWS PRINT EDITION

MAJORITY

SUNPEAKSNEWS. COM

Over

31,000

SUN PEAKS VISITORS GUIDE

Over

15,000

OF readers read every issue, cover to cover

page views per month

guides distributed in resort

OUTDOOR RINK HOCKEY BOARD ADS

W E E K LY E-NEWSLETTER

SUN PEAKS BROCHURE RACKING

One of Sun Peaks’ highest traffic areas

57% open rate | Industry average 18%

Nine racks in high traffic locations

SUN PEAKS WEDDING GUIDE AND SUNPEAKSWEDDINGS. COM Over

5000

guides distributed throughout Sun Peaks and Kamloops Featuring real weddings, selected vendors and directory

SUN PEAKS VILLAGE VIBE

900

copies distributed biweekly in hotels and cafes

Packages and discounts available for multiple channel bookings


SUN PEAKS INDEPENDENT NEWS Reaches over 10,000 readers per issue 5,000 copies distributed in every business and hotel in Sun Peaks and hundreds of pick-up locations in Kamloops and area. Sun Peaks, Canada’s second largest ski area and the BC’s fastest growing municipality, welcomes 500,000 annual visitors Celebrating 16 years of community news The only Sun Peaks-based publication featuring community news, sports, arts and events

ORIENT LIFT UPDATE

YOURS FREE TO TAKE HOME

VOLUME 16 ISSUE 12

NOVEMBER 30 — DECEMBER 20, 2018

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SUNPEAKSNEWS.COM // @SUNPEAKSNEWS

LADIES IN RED PAGE 7

VOLUME 16 ISSUE 11

NOVEMBER 2 — NOVEMBER 30, 2018

YOURS FREE TO TAKE HOME

NANCY GREENE RAINE INDUCTED INTO TOURISM HALL OF FAME WHAT’S NEW IN THE VILLAGE PAGE 5

SUNPEAKSNEWS.COM // @SUNPEAKSNEWS

Back to where it began

AS SUN PEAKS EXPANDS THE WEST VILLAGE IS BECOMING A HUB ONCE AGAIN. Photo Spin

JEAN STRONG

THE WEST VILLAGE IS WHERE THE SEED THAT SPROUTED SUN PEAKS WAS PLANTED. AS THE COMMUNITY GREW IT SEEMED SOMEWHAT LEFT BEHIND, AN AREA FOR LONG TIME LOCALS OR STAFF AT THE EDGE OF THE VILLAGE. But as one project after another is announced in the area, eyes have turned to the West Village as a place for growth in the place where it all began. Meghan Kolodka has lived in Sun Peaks for eight years and she

and her partner are now raising a family of their own. After having a child they felt the squeeze in their current home and were looking for something larger but still affordable they could grow into. That led them to purchasing a home in one of Sun Peaks’ newest developments, Peaks West. “We needed a garage,” Kolodka said. “We have an expanding family and with that comes more stuff and we need space to put it. The price is right, it’s the most affordable we’ve seen here for a while.” They’re also looking forward to the change of pace being just outside of the core of the resort

The next four years New council looks toward future

The rise of the West Village

and near family and friends. “I’m very excited, my sister and her fiance are right across from us and one of my best friends will be sharing a wall.” Kolodka and her friends aren’t the only locals drawn to the two and three bedroom condos. Of both sold out phases, 46 per cent of buyers are from Kamloops or Sun Peaks and another 36 per cent are from elsewhere in B.C. Only six per cent of buyers were international. Darcy Franklin, developer of Peaks West and owner of Meranti Developments, built his first duplex on Burfield Dr. in 2016 and has since completed three more multi-family homes. As a long

term resident he saw what the area could be. “For years there has always been a stigma attached to Burfield, it was seen as the other side of the tracks. It has traditionally been owned by long time ‘Toddies’... When we started looking we really saw the potential for families,” he said. The lot had been on the market for years but zoning that allowed for residential or commercial development made it attractive to the partners. With construction underway the first phase should be complete in November 2019. Twelve thousand square feet of commercial space will also be built on the ground floor and leased out by Peaks West Properties. “We receive enquiries (for commercial space) every day,” Franklin said. “There’s tons of interest and lots of ideas...we wanted that commercial space to anchor the development.” It isn’t the only place in the West Village attracting long term residents. This year a group of Burfield homeowners came together to collaborate on projects, with up to 40 owners attending meetings. One of the first goals was cleaning up two lots owned by the east and west ends of the street. At the west end of the street the lot was cleared to create a space for biking, where kids are now seen playing all day. Now owners of the east end have plans to remove abandoned vehicles and make a community space. Member Rob O’Toole said

WE’VE MOVED!

VOLUME 16 ISSUE 10

Bear Country administrative offices are NOW located at Nancy Greene’s Cahilty Hotel & Suites 3220 VILLAGE WAY SUN PEAKS, BC V0E 5N0 1.250.578.6969 info@bearcountry.ca bearcountry.ca

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SPR’s last term with an appointed councillor

they plan to have it surveyed before getting rid of garbage and controlling access. “We’ve talked about different ideas like a park, we’d love to see if we can do something like that with a play structure and picnic tables.” “It’s quieter now,” O’Toole said about living on the street. “But it’s quieter at different times of the day. It’s quiet at 10 or 11 p.m. but not quieter on Sunday at 3 p.m., that’s the dynamic now.” But growing pains have come alongside improvement. On Burfield Dr. some homeowners could face paying for utility upgrades as illegal suites were added over the years, putting stress on water and wastewater systems. Sun Peaks Mountain Resort Municipality (SPMRM) Mayor Al Raine said before municipal incorporation many people built homes that weren’t within code or zoning. “A lot of people were supposed to build duplexes, then a lot of the duplexes became fourplexes,” Raine said. “That was not in the original zoning.” SPMRM hosted a public meeting and asked homeowners with issues to identify themselves and work to bring additions to code. Only one homeowner has come forward. “The only way forward is to legalize those that meet code... there is going to be a day of reckoning. If they don’t meet code...that’s ugly,” Raine said, adding illegal additions may have to be removed or blocked off.

NIKKI FREDRIKSON & BRANDI SCHIER

SUN PEAKS MOUNTAIN RESORT MUNICIPALITY’S (SPMRM) NEW COUNCIL WILL BE SWORN IN AT THEIR INAUGURAL MEETING ON NOV. 6. This year three seats were up for election and Rob O’Toole joined incumbents Ines Popig and Mario Pozza as councillors. Mayor Al Raine was acclaimed. O’Toole received 64 per cent of the vote with Popig following with 58 per cent and Pozza with 48 per cent. Mike Grenier received 41 per cent, Katheryn Coleman received 29 per cent and Bruce Mitchell 26 per cent. Reflecting on his total, newcomer O’Toole said he was shocked he received the highest amount of votes. “More than anything I was quite surprised that was the case and humbling as well too,” he said. “That’s where I realized it didn’t necessarily come from one particular demographic in the community. There was across the board support.” Despite advance polls looking strong, only of 311 votes were

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(LEFT TO RIGHT) COUNCILOR INES POPIG, MAYOR AL RAINE, NEWLY ELECTED COUNCILLOR ROB O’TOOLE AND COUNCILLOR MARIO POZZA. MISSING FROM PHOTO COUNCILLOR DARCY ALEXANDER. Photo SPIN

cast from an undetermined number of eligible voters. Raine said he was disappointed in the voter turnout and stated he hoped to see 400 to 500 votes cast but conceded there were several factors that may have played into the lower numbers, including it being low season in resort. Some residents also may not be Canadian citizens or had not been living in B.C. long enough. He estimated 50 to 60 per cent of resort properties are owned by B.C. residents who were eligible to cast a non-resident vote giving another potential

400 to 500 votes, however less than 20 non-resident owner ballots were received. Darcy Alexander, general manager of Sun Peaks Resort LLP (SPR), will be appointed by the provincial government to the fourth council seat at the early November meeting. Alexander did not respond to request for comment. As per a decision by Selina Robinson, provincial minister of the Ministry of Housing and Municipal Affairs, this will be the last term SPR has an appointed seat on council. “While unique in character,

Sun Peaks Mountain Resort Municipality is also maturing as a municipality and should soon therefore have a council that is fully democratically elected, autonomous, responsible and accountable to exercise authorities within its jurisdiction,” she stated in a July 30 letter to Raine. The appointment is unique among municipalities and was something Raine told Robinson he still felt was valuable for the community due to land usage within the resort boundaries. When the municipality was

incorporated in 2010 SPR was given a seat as they are the only company that has access to Crown land and set development densities through their master plan development agreement with the province. “It’s worked very well. If Sun Peaks Resort was to push something through that wasn’t in the best interest of the community they would need two other councillors to join them,” said Raine, adding council has had less than a dozen split votes in eight years. Council now has four years to plan how to continue cooperating with SPR without the corporation being allocated an official seat. Raine said he believes the answer lies in a planning and advisory committee made up of members from SPR, the municipal council and the public at large. “So by the time a recommendation came to council it’s been vetted SPR to make sure it is consistent with their master development agreement, because that’s one of the things that we still can’t be in conflict with, or need to resolve it if we are,” said Raine. “There are two visions here. We need to make sure SPR’s vision and the community’s vision are at least dovetailed. It won’t always be the case, we will have some conflicts, but we need a forum where those conflicts can get ironed out.” Raine said he is generally looking to involve the public more through various committees throughout his next term and is planning an official community plan (OCP) meeting as well. “I think moving forward we are going to have more discussions

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OCTOBER 5 — NOVEMBER 1, 2018

YOURS FREE TO TAKE HOME

SUNPEAKSNEWS.COM // @SUNPEAKSNEWS

YOUR ELECTION GUIDE

BIKING IN THE NORTH

PAGES 10 — 11

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Neron finishes BC Cup Series on the podium NIKKI FREDRIKSON

HEADING INTO THIS YEAR’S BC CUP SERIES SUN PEAKS’ GABRIEL NERON HAD ONE GOAL IN MIND: TAKE THE OVERALL TITLE IN THE JR. SPORT (17 AND 18-YEAROLD CATEGORY). WITH TOP TWO FINISHES IN EACH COMPETITION ON THE CIRCUIT, HE WAS WELL ON HIS WAY TO ACHIEVING IT NEAR THE END OF THE SEASON. Racing four weeks straight at the beginning of the season, Neron was a top contender in the Jr. Sport Men category with two second place finishes and three firsts. He set a goal of increasing his lead over his competitors by five seconds each race in hopes of getting closer to times of competitors in the Jr. Expert and Elite men categories. Heading into the final race of the season at Mt. Washington, Neron was challenged by professional mountain biker and friend Brett Tippie to move up into the Jr. Expert category.

The switch took Neron out of contention for the overall title he was aiming for but qualified him for the Elite Men’s category next season. “I realized that if I didn’t move to Junior Ex. I would have to qualify for Elite Men next year. I didn’t want to do that,” said Neron. This year was the first season he has competed in almost the entire series. A crash on Sept. 2 during training at Big White prevented him from competing in the race. “I went out, I had two great runs and then I went for a third one and after the last quarter of the race course I went around a corner, got hung up went over the bars (and) snapped the bicycle in a few pieces. Bruised my hip and scratched my elbow pretty bad. That’s why I didn’t end up racing,” he said. With only two weeks until the Big White competition and the final competition of the series in Mt. Washington, he had to rebuild his bike before the next race. “It was quite a bit of work to get everything in time for the race but I got help from my friend

NERON, RIGHT, CLAIMS HIS SPOT ON THE PODIUM AT THE LAST RACE OF THE SEASON IN MT. WASHINGTON. Photo supplied

Matt at the shop (Elevation Bike at Sun Peaks) and we got it together.” Throughout the weekend in Mt. Washington over 150 millimetres of rain fell causing muddy and cold conditions on the course, forcing Neron to put mud tires on his bike for the first time ever. “The Saturday I had to do seeding runs because I swapped categories. I did my seeding runs (and) I got fourth which is, I think, reasonable,” he said. The next morning Neron

woke up to rain, but not letting the conditions get him down, he went for one lap before the races and then went for it. “I got to the top, it was snowing but I was ready. It was the last race and I was there to have fun. So I had a lot of fun in my race run and I got to the bottom and I sat on the first step of the podium for about two minutes then the last three guys came down and they got me which is fair enough but I still got a third position so I’m stoked with that,” said Neron.

Neron finished the race with a time of 4:09.33 following second place competitor Kendall McLean and Lucas Cruz, who both have World Cup experience. Sponsored by Sun Peaks Resort, Rocky Mountain, Down the Road Wellness, Meranti, Black Beaver Athletic, and EVI, Neron said he is thankful for all the support he received this season and is looking forward to competing in the Elite Men’s division next season.

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VOL 16 ISSUE 11 NOVEMBER 2 — NOVEMBER 30, 2018

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OUR READERS 53%

18%

of surveyed readers read all 13 issues a year

of surveyed readers read 9 to 12 issues a year

42%

of surveyed readers read cover to cover

of surveyed readers read the majority of pages

of surveyed readers use or refer people to the Business Listings on a regular basis

57%

64%

of surveyed readers use or refer people to the Classifieds on a regular basis

S U NP EA K SNEWS.CO M /E V E N T S

of surveyed readers use our Online Events Listings to find out what’s happening in the community

40%

of homes and business for 4 weeks until the next issue

45%

51%

Sun Peaks News stays in

Sun Peaks News stays in

27%

of homes and business for

3 weeks


SUNPEAKSNEWS.COM ONLINE AD RATES

201 8 > Averaged 14,300 unique users per month > Averaged over 31,000 page views per month > 82% of users are from B.C. and 45% are from Kamloops and the surrounding area

TOP BANNER AD SIZE

960 px X 130 px PRICE ONE MONTH 200

$

PRICE 3-6 MONTHS 175/month

$

PRICE ONE YEAR 150/month

$

These are sold in monthly packages

BOX 1 AD SIZE

ORIGAMI Be seen and found everywhere your customers are, without the extra work or high price tag

265 px X 265 px

YOUR AD HERE

PRICE ONE MONTH 150

$

PRICE 3-6 MONTHS 125/month

$

PRICE ONE YEAR 100/month

$

CON N ECT WIT H T HE R I G H T PEOPLE Extend your print ads to our local audience through placement on our h igh-traffic site.

T RAC K YO UR RES U LTS See your ROI through impressions and interactions reporting.

EN G AG E

Interactive content lets customers engage with your business and contact you directly from the ad.

SAV E T I ME

Digital campaigns are created automatically with zero work required from you, w e handle it.

SID EB A R ADVERT ISING

Your print ad will be cycled through to display in a sidebar on sunpeaksnews.com. This sidebar appears on each page and new article throughout the site.

O N LI N E BUS INES SS D I R EC TORY Your company will be included in our online directory, displayed in a sidebar throughout the site. When clicked on, viewers will be directed to your business’ landing page, which includes location, contact info and more.

ORIGAMI $ 60 PER INSERT

BE SEEN

Origami reinforces the message you run in the newspaper by turning your print ad into an interactive online display ad


AD SIZES & SPECIFICATIONS PREMIUM ADS

TECHNICAL DESIGN SPECS All dimensions are in inches, width x height. We do not allow for size adjustments. Adverts should not have any bleed.

Cover Ear Lug 3.6”W x 1”H

We accept pre-designed ads in the following formats:

Centre Spread 20.6”W x 14.2”H

>ADOBE ACROBAT PDF (all fonts embedded) >ADOBE INDESIGN (packaged with all fonts, images and styles) >ADOBE PHOTOSHOP Colours must be converted to CMYK (or greyscale if advertisement is Black and White). Files should be at least 150 dpi. Files can be emailed directly to: editor@sunpeaksnews.com

Cover Banner 10.33”W x 1.5”H

LARGE PRESENCE ADS

GUARANTEED PAGE POSITION 20% additional fee on ad rate. Only available on ad sizes 1/4P or larger.

1/2P (Horizontal) 10.33”W x 6.6”H Full Page 10.33”W x 14.2”H

NOT FOR PROFIT We are happy to extend a blanket 25% discount to recognized charitable organizations.

TERMS & CONDITIONS Please see sunpeaksnews.com/terms for a full list of terms and conditions.

INFLUENCE ADS

1/4P (Horizontal) Large Banner 10.33”W x 3.2”H

Fat Quarter [3 columns wide] 6.1”W x 6.6”H

W H AT O U R A DV E R T I S E R S S AY

RECOGNITION ADS Skinny Quarter [2 columns wide] 4”W x 6.6”H 1/5P Vertical [1 column wide] 1.9”W x 13.5”H

1/8P (Horizontal) Small Banner 10.33”W x 1.5”H

1/20P Vertical [1 column wide] 1.9”W x 3.1”H

1/10P Square [2 columns wide] 4”W x 3.1”H

“If you are operating a business in Sun Peaks advertising in SPIN is not only the best ‘bang for you buck’ but truly the best way to reach both Sun Peaks residents as well as guests. I am consistently thrilled with the service from the sales through design teams and our company has definitely benefited from advertising in SPIN. If the results (from our ads) we have seen in the past two years are any indication of our future – we will definitely continue!”

BOTTOMS BAR & GRILL

Bobbe Lyall GM – Sun Peaks Aquatics

BUSINESS LISTINGS DIRECTORY BUSINESS CARD SIZE 3.33” X 2”

B / W O N LY (PER ISSUE) 80

$


NEWSPAPER AD RATES 1 -2 I S S UES ( B/W)

SIZE

3-6 ISSUES 7-13 ISSUES (B/W) (B/W)

ADD C O LO U R

1 /2 0 P VER T I C AL

$150

$130

$110

$35

1 /10 P SQ UAR E

$200

$175

$150

$55

1 /8 P H O R I ZO N TAL B AN N ER

$250

$225

$200

$55

S K I NN Y Q UAR T ER

$375

$335

$295

$90

1 /5P VER T I C AL

$375

$335

$295

$90

1 /4P H O R I ZO N TAL B AN N ER

$450

$400

$350

$115

FAT Q UAR T ER

$600

$550

$500

$150

1 /2 P H O R I ZO N TAL

$750

$700

$650

$160

FULL PAG E

$1,500

$1,400

$1,300

$300

FP - B AC K

$2,000

$1,800

$1,600

$400

FP - I B C

$2,000

$1,750

$1,500

$400

FP - I F C

$2,000

$1,750

$1,500

$400

TWO PAG E SP R EAD

$3,000

$2,600

$2,250

$600

COV ER EAR LU G

$350

$325

$300

$85

COV ER B AN N ER

$600

$550

$500

$150

2019 ADVERTISING DEADLINES BOOKING DEADLINE

COPY DEADLINE

DISTRIBUTION DAT E

VOL. 1 7 I S S U E 1

Friday, Jan. 18

Monday, Jan. 21

Friday, Jan. 25

VOL. 1 7 I S S U E 2

Friday, Feb. 15

Friday, Feb. 15**early due to Stat

Friday, Feb. 22

VOL. 1 7 I S S U E 3

Friday, Mar. 15

Monday, Mar. 18

Friday, Mar. 22

VOL. 1 7 I S S U E 4

Friday, Apr. 12

Monday, Apr. 15

Thursday, Apr. 18**early due to Stat

VOL. 1 7 I S S U E 5

Friday, May 10

Monday, May 13

Friday, May 17

VOL. 1 7 I S S U E 6

Friday, June 7

Monday, June 10

Friday, June 14

VOL. 1 7 I S S U E 7

Friday, July 5

Monday, July 8

Friday, July 12

VOL. 1 7 I S S U E 8

Friday, Aug. 2

Friday, Aug 2 **early due to Stat

Friday, Aug. 9

VOL. 1 7 I S S U E 9

Friday, Aug. 30

Friday, Aug 30 **early due to Stat

Friday, Sept. 6

VOL. 1 7 I S S U E 10

Friday, Sept. 27

Monday, Sept. 30

Friday, Oct. 4

VOL. 1 7 I S S U E 11

Friday, Oct. 25

Monday, Oct. 28

Friday, Nov. 1

VOL. 1 7 I S S U E 12

Friday, Nov. 22

Monday, Nov. 25

Friday, Nov. 29

VOL. 1 7 I S S U E 13

Friday, Dec. 13

Monday, Dec. 16

Friday, Dec. 20

ISSUE


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