Identity of Sunpuma®

IDENTITY

The keywords of the Sunpuma® collection are metropolitan, natural and easy to mix. Qualities that had to match the brand identity of this outstanding plant. Sunpuma® will bring the warm colours of nature into your city or garden and perfectly blend in with every flower and plant of your preference. To customize your urban lifestyle the way you like it!

The brand logo that is designed for the collection, displays the brand name in the middle of a thin, golden circle. The Sunpuma® collection is based on the idea that wildcats have the ability to blend in with their surrounding, just as Sunpuma® have the ability to blend with other plants and flowers. The golden circle stands for endlessness - the perfect description for the mixing possibilities that Sunpuma® offers.

The colours that have been chosen to represent the brand identity of Sunpuma® are azure blue and the camouflage colours brown, taupe and orange-red. Azure blue is a bright cyan-blue colour that is often described as the colour of the sky on a clear day. Brown is known for its stable and solid characteristics, whereas red-orange is associated with warmth, intensity and openness. Taupe is seen as a timeless colour between gray and brown. It has the ability to neutralize contrasting colours and can be easily combined with vivid colours, as well as natural colours and pastels. Together, the colours of Sunpuma® combine the qualities that the brand offers: a striking plant that is open to be mixed and gives your garden the touch of your choice.