Identity of Surdiva®

Art Deco

The Surdiva® collection is elegant, arty and always in style. The luxurious colours in combination with the beautiful delicate flowers makes Surdiva® the perfect plant to bring the glamour of the roaring twenties and thirties to a 21th century garden.

To support the sparkling and jazzy identity, the look and feel of Surdiva® is focused on the art deco style. An extravagant movement that is characterized by rich colours, symmetrical designs and refined detail work. In line with these components, the brand logo of Surdiva® is a deep messing coloured and symmetrically shaped feather - inspired on the Charleston costumes of the Great Gatsby showgirls. The brand colours are mustard, lilac and blue grass. The perfect combination to showcase the qualities that Surdiva® stands for. Mustard is a piquant and tangy colour that adds a shot of flavour to anything it touches. Lilac is defined as feminine and powerful. The colour can also be described as bright and outstanding. Hence, the bluegrass colour symbolizes confidence and eternal grace. Just as Surdiva®: an outstanding plant with elegance and style that will bring timeless beauty to your garden.