Identity of Surfinia®

With its strong garden performance, spectacular free flowering habit and it’s superior weather tolerance, Surfinia® stands for quality that is still top of the bill. To emphasize this premium standard, a new brand identity is developed. A beautiful new feeling, that corresponds with the high standard perception of this extraordinary plant.

The brandlogo that has been designed for Surfinia®, consists of a shield, topped with a crown. Symbols that perfectly communicate the identity by enhancing the royal feeling of this high quality brand. The purple and bright pink brandcolours are specially selected to give Surfinia® it’s premium touch. The colour purple is often associated with royalty, nobility and grandeur. It also represents the meaning of extravagance, creativity, wisdom, luxury, peace, independence and magic. Hence, pink is seen as the universal colour of love. Together the two colours perfectly fit the identity of Surfinia® worldwide: a beautiful, strong, high quality plant that fits all. Every person. Every garden. Every city. Because Surfinia® revolutionized the world then, now, and in the future, special labels where designed by FloraMedia. The labels have a natural look and feel and are 100% biodegradable, what makes them sustainable and environmental friendly. An important criteria, that perfectly suits the high quality that Surfinia® stands for.

By continuously developing our products to the newest standards, we ensure that Surfinia® will remain top favourite of the world.