Suntouched redefines at-home hair care, merging clean, salon-quality lightening with a deep commitment to hair health and environmental sustainability. Designed for the busy, ecoconscious woman, our products offer unparalleled convenience and cost-effectiveness, ensuring radiant results with minimal effort. With Suntouched, elevate your beauty routine with confidence, knowing you're making a choice that benefits both your hair and the planet.
2.8M in total sales 70,000+ happy customers + 65 more
SUPPLY CHAIN
Suntouched products are ethically made in a vetted factory in Shenzhen, CN.
Our logistics center EcomOps takes care of fulfilling products efficiently & affordably internationally (45+ countries).
Our logistics center EcomOps also fulfills B2B orders for international retail stores, and for our large B2B clients that place bigger orders that have specific labeling requirements, such as Urban Outfitters,
Free People, Anthropologie, Niche Beauty, etc.
Our USA warehouses ships D2C, but also fulfills our B2B orders for independent retail stores across the USA (partnered with 65+).
We export products in the USA to provide fast shipping for our largest audience in the USA. We also send products to Amazon FBA warehouses.
Brand Values
Suntouched’s values are top of mind when creating this brand. Each decision runs through a filter of these keywords to make sure we are staying true to our ethos.
ity
Vision
Empower 1 million Sunseekers worldwide to embrace their natural beauty, reclaim their time, and ignite their wellness journey through self-care rituals and freedom from traditional beauty norms.
Mission
Suntouched is dedicated to providing clean, effective, and low-maintenance hair care solutions that enable individuals to prioritize self-care rituals, reclaim their time and resources, and express themselves confidently, fostering a sense of freedom in beauty choices.
Niche
Suntouched offers eco-friendly hair lighteners that combine the best of both worlds: the luxury of salon-quality results and the convenience of at-home use, all while prioritizing environmental sustainability - for busy women on the go.
Our Target Market
We call our community the Sunseekers.
She's a career-driven woman aged 21-37, balancing professional success with personal responsibilities like relationships, health, and wellness. Passionate about travel, the ocean, and nature, she values selfcare and chooses eco-conscious brands that reflect her commitment to sustainability. She seeks products that allow her to effortlessly look radiant all day, emphasizing quality, convenience, and environmental responsibility.
OUR FLAGSHIP PRODUCTS
Introducing our flagship products: the Suntouched Hair Lighteners. We've got you covered no matter your hair shade, with unique formulas tailored for both light and dark locks. Our groundbreaking hair lightener, the first of its kind for dark hair, is designed to work wonders on all hair types, whether dyed or natural. With its heat-activated technology, it gently lightens your current shade by up to three shades, ensuring a complexion-complementing glow as if the sun itself did the work. Say hello to effortlessly radiant hair with Suntouched Hair Lighteners.
SUNSHINE IN A BOTTLE
Hyaluronic Acid
A powerful moisturizer to rejuvenate dehydrated hair, promotes hair growth and thickening of hair strands.
Chamomile Vitamin C
Brightens hair while enhancing shade, tonality and luminosity.
Promotes hair health, reduces hair loss and improves hair growth, also helps to lighten colored hair by removing the hair dye.
Citrus Extract
Gradually brightens hair and illuminates highlights for sunkissed looking stands.
Our nothing to hide ingredients
Pineapple Extract
Vitamin-rich natural extract to support the growth of healthier, thicker, shinier, and softer hair.
Glycerin
Known to be the most effective humectant, drawing in moisture to the hair and scalp to keep hair hydrated and healthy.
Water, Hydrogen Peroxide, Ananas Sativus Fruit Extract, Citrus Medica Limonum
Fruit Extract, Polysorbate 20, Fragrance, Silicone Quaternium-8, Trisodium
Spray on wet or dry hair until hair is damp with the product, comb through for an even application
2 Heat
Apply heat from your blowdryer or from the sunshine. Wait for a couple of hours for the results to appear, and overnight to see full results. No rinsing required.
3 Repeat
Repeat until reaching the desired level of lightness. Wait a couple of days between each application. Enjoy your sun-kissed hair.
LOVE FROM OUR CUSTOMERS
"I'm in love with Suntouched and my new beachy highlights. The results I've had from just one bottle are insane, I keep getting complimented on my hair. I have just gotten two more to build up to an even lighter color. I swear by this product, I now tell everyone about it!"
"Love this! It is gentle on your hair, smells great, and is super easy to get results. I will never dye my hair again! Now I can have surfing beach highlights all year long! I have Filipina thick almost black hair. As you can see from the photo, it has definitely lifted in color. What are you waiting for? Order your bottle(s) ASAP!"
"Just wow! Excellent results, I'm so impressed! Had a good feeling about this hair lightener but would never imagine the amazing result in just one day! I sprayed the product on my hair for a day at the beach, and you can see the color results in the picture! So so happy with this product!"
