Superbrands BH - Volume IV -

AN INSIGHT INTO BOSNIA AND HERZEGOVINA'S STRONGEST BRANDS

VOLUME IV

Angola • Argentina • Australia • Austria • Azerbaijan • Bangladesh • Bolivia • Bosnia and Herzegovina • Brazil Bulgaria • Canada • Caribbean • China • Chile • Columbia • Costa Rica • Croatia • Cyprus • Denmark Dominican Republic • East Africa • Ecuador • El Salvador • Egypt • Estonia • Finland • France • Germany • Ghana Greece • Guatemala • Honduras • Hong Kong • Hungary • Iceland • India • Indonesia • Israel • Italy • Japan Kazakhstan • Kuwait • Latvia • Lebanon • Lithuania • Macedonia • Malaysia • Maldives • Malta • Mexico • Morocco New Zealand • Nicaragua • Nigeria • Norway • Pakistan • Panama • Peru • Philippines • Poland • Portugal Puerto Rico • Romania • Russia • Saudi Arabia • Serbia • Singapore • Slovakia • Slovenia • South Africa • South Korea Spain • Sri Lanka • Sweden • Switzerland • Taiwan • Thailand • The Netherlands • Turkey • Ukraine United Arab Emirates • United Kingdom • United States of America • Uruguay • Venezuela • Vietnam SUPERBRANDS

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ADRIATIC REGION DIRECTOR Borut Zemljič COUNTRY MANAGER Amela Mehić MANAGING EDITOR Amela Mehić TRANSLATION Profis Professional Translation Services PROOFREADING Nafisa Latić DESIGN Dalibor Ilić COVER DESIGN Direct media d.o.o. Sarajevo

Special thanks goes to GfK, Ipsos Puls, Mareco Index Bosnia and Valicon for providing considerable amount of market research material.

For more information or to order book call +387 33 553 300 or e-mail to bh@superbrands-adriatic.org

www.superbrands.ba © Superbrands Ltd. Published by Superbrands Ltd. 35, Ballards Lane London N3 1XW United Kingdom All rights reserved.

No part of this publication may be reproduced or transmitted in any form by any means, electronic, digital or mechanical, including scanning, photocopying, recording or any information storage and retrieval system relating to all or part of the text, photographs, logotypes, without first obtaining permission in writing from the publisher of the book together with the copyright owners as featured.

All of the companies who own the brands featured in this publication have given consent for the brand name, logotype and photographs to be shown. Any enquiry regarding a specific brand should be made to the relevant company as listed in the Directory at the end of this book.

Printed in Bosnia and Herzegovina Suton d.o.o.

Varaždinska 2 BiH - 88220 Široki Brijeg

ISBN: 978-1-905652-80-8

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ABC SVJEŽI KREM SIR CINEMA CITY CODE DHL DR. OETKER FIS FLORAHUM FLORIOL GAZDINA GRACIJA GREEN GARDEN GUSTO HOTEL EUROPE JANA JUICY KONZUM LJEPOTA & ZDRAVLJE NOVALAC PERSIL PERWOLL RSG RADIO SARAJEVSKI KISELJAK SOGAL SOL AZUR SOMERSBY TUBORG TUZLANSKA SO VRANAC VRANAC PRO CORDE ZEPTER

12 / 72 14 / 74 16 / 76 18 / 78 20 / 80 22 / 82 24 / 84 26 / 86 28 / 88 30 / 90 32 / 92 34 / 94 36 / 96 38 / 98 40 / 100 42 / 102 44 / 104 46 / 106 48 / 108 50 / 110 52 / 112 54 / 114 56 / 116 58 / 118 60 / 120 62 / 122 64 / 124 66 / 126 68 / 128 70 / 130

AGENCIJE / AGENCIES PARTNERI / PARTNERS FUTURE BRAND GUARDIANS

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Sadržaj / Contents

PREDGOVOR / FOREWORD VIJEĆE / COUNCIL

SUPERBRANDS

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Predgovor / Foreword

Već smo dvije godine u novom desetljeću i svi smo svjedoci promjena u načinima plasiranja na tržište i dopiranja do potrošača. Da bismo bili uspješni u marketingu, moramo prepoznati što će biti učinkovito, a koje se marketinške metode ostavljaju po strani.

Novi i nadolazeći trendovi možda neće doprijeti do vaše ciljne demografske skupine, no dopiranje do širih ciljnih skupina nikada nije bilo tako važno kao danas. Na primjer, ako ciljate na stariju populaciju, oglasom u Žutim stranicama vjerojatno ćete privući nove potrošače, ali ako je vaš potrošač mlađi od 60 godina, tada je bolje uložiti ta sredstva negdje drugdje.

Pet ključnih marketinških metoda i trendova koje bi trebalo pažljivo promatrati:

BORUT ZEMLJIČ Adriatic Region Director

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SUPERBRANDS

1) MOBILNI MARKETING Više nije riječ samo o mobilnom pristupu e-mailu, slanju poruka, kalendaru i internetskim stranicama. Bit će sve više usluga baziranih na lokaciji, igara za mobitele, aplikacija i mobilnog marketinga baziranog na događajima. Preplavljeni smo novim tehnologijama od Appleovog iPhonea i iPada do Googleove integracije s Androidom. To neće stati na tome; i dalje ćemo svjedočiti inovacijama u mobilnom marketingu tijekom sljedećih godina. Razvit će se novi uređaji, veće brzine i tehnologije bazirane na lokaciji koje će biti međusobno integrirane. Ako se bavite marketingom, a još niste istražili mogućnosti mobilnog marketinga, ovo vam je savršena prilika. Uskočite na vlak ili ostanite na peronu.

We are two years into a new decade and we have all seen the shift in how we market and reach consumers. In order to be efficient in marketing, it's important to realise what will work and what marketing methods are being left by the wayside.

New and upcoming trends may not reach your specific demographic, however the importance of reaching broader targets groups has never been more important than today. For example, if you serve a senior market an advertisement in Yellow pages may very well still bring in customers for you, but if your customer is under the age of 60 it's best to put those funds elsewhere.

Five key marketing methods and trends you should be watching closely: 1) MOBILE MARKETING It's no longer just about mobile access to email, messaging, calendars and websites. We will see more location based services, mobile gaming, applications, and event-based mobile marketing. We've been inundated with new technology from Apple's iPhone, iPad and Google's Android integration. It won't stop there; we will continue to see mobile marketing innovations throughout next years. We will see new devices, faster speeds, and location-based technologies integrated with one another. If you are a marketer and you've not explored the avenue of mobile marketing, this is your great chance. Get on the bus or get left behind.

2) INTEGRACIJA DRUŠTVENOG MARKETINGA Poduzeća su počela ozbiljno shvaćati marketing društvenih medija i zbog toga vidimo kako su društveni mediji naglo postali marketinški alat.

Poduzeća počinju intenzivno integrirati društvene medije u svoje marketinške planove. To je trebalo činiti od početka, ali bolje ikad nego nikad. Svjedočit ćemo proširenju društvenih medija od alata koji se prvenstveno koristio kao usluga za potrošače i upravljanje markama, a sada se koristi za prikupljanje podataka o potrošačima i omogućavanje boljeg ciljanog marketinga proizvoda i usluga koje zanimaju tog potrošača.

2) SOCIAL MARKETING INTEGRATION Companies began to take social media marketing seriously and because of that we saw social media explode as a marketing tool. We begin to see companies heavily integrate social media into their overall marketing plans, which is how it should have been done in the first place, but better late than never. We will see social media expand from a tool used primarily for customer service and brand management to being used to collect customer data and enable better target marketing of products and services that those customer are interested.

3) TRADICIONALNI MARKETING I DALJE SE SMANJUJE Ovo je oduvijek bila osjetljiva tema jer se mnogi ne žele oprostiti od tradicionalnog marketinga.

Interaktivni ili marketing u stvarnom vremenu jednostavan je za mjerenje, primjenu i prikupljanje statističkih podataka u stvarnom vremenu koji nam omogućuju brzu promjenu marketinške poruke.

Potrošači i dalje idu na internet u potrazi za informacijama i zauzvrat ondje kupuju. Važno je da tržišni sudionici usmjere svoja marketinška sredstva ondje gdje se nalaze potrošači, a to trenutno znači golemi pomak na internet. Internetski marketing

3) TRADITIONAL MARKETING CONTINUES TO DIMINISHES This is always a touchy subject, because there are so many that don't want to say goodbye to the traditional marketing. Interactive or real-time marketing is easy to measure, engage and gain real time statistics that allows us to change a marketing message quickly. Customers are continuing to go online to search for information and in return making their purchases online. It's important that marketers move their marketing funds to where the consumers are and right now that's making a gigantic shift to online. Internet marketing enables us to reach

Predgovor / Foreword omogućuje nam dopiranje do ciljnih skupina na mreži te niže troškove oglašavanja koje je lakše mjeriti. I kako onda ne voljeti interaktivni marketing? Sveukupni marketinški proračuni nastavit će se preusmjeravati na veću potrošnju na mreži, a tradicionalna marketinška potrošnja nastavit će se smanjivati.

targeted audiences online, advertising costs are lower and they are easier to measure. What's not to love about interactive marketing? Overall marketing budgets will continue to shift to a higher spend online and the traditional marketing spend will continue to diminish.

4) POTROŠAČI ODREĐUJU VRIJEDNOST U današnjem gospodarstvu potrošači paze na svoj novac i zbog toga će ga potrošiti samo na kupnju onoga što smatraju vrijednim. Nastavit će tražiti vrijednost i oni će odrediti što vrijedi, a ne vi. Potrošači više ne kupuju samo jer je nešto na rasprodaji, već traže opravdanje za svaku kupnju. To znači da je potrebno oglašavati vrijednost svog proizvoda ili usluge kako bi potrošači otvorili novčanike – ako nema vrijednosti, jednostavno neće ni kupovati.

4) CONSUMERS DETERMINE VALUE In today's economy consumers are watching their money and because of this they will only spend on purchases that they consider to be of value. They will continue to seek value and they will determine whether it's value, not you. Consumers no longer purchase just because an item is on sale, rather they will justify every spending.

This means you must marketing the value of your product or service in order to get consumers to open their wallets - if there is no value, they simply will not purchase.

5) ODNOSI ĆE UPRAVLJATI ODANOŠĆU I PRODAJOM Potrošači žele znati da je vama i vašem osoblju stalo do njih. Sad više nego ikad procjenjuju kako se prema njima odnosite, brine li se vaše poduzeće o njihovom zadovoljstvu ili ne. Prošla su vremena kad se kupovalo samo zbog dostupnosti. Ako možete pružiti najbolju brigu o potrošaču, uvidjet ćete kako će vam kupci postati odani bez obzira na to imate li najnižu cijenu ili ne. Svjesni su da u teškom gospodarskom vremenu njihova odanost može značiti opstanak ili propast vašeg poduzeća i stoga će se često dodatno potruditi kako bi potrošili teško zarađeni novac u vašem mjestu poslovanja – ako ste pridonijeli stvaranju odanosti pružanjem izvanredne brige. Čvrsto smo uvjereni kako će vaše robne marke biti dovoljno fleksibilne da uključe nove spoznaje i trendove te osiguraju daljnji rast.

Stalno dopiranje do srca i novčanika potrošača jedini je način da se postane i ostane Superbrand!

5) RELATIONSHIPS WILL DRIVE LOYALTY AND SALES Customers want to know they matter to you and your staff. They evaluate now more than ever how they are treated, whether or not your business cares about their satisfaction. Gone are the days that they just purchase out of convenience. If you can give the best customer care, you will find that you will create consumers that are loyal to you, regardless of whether or not you have the least expensive price. They realise that in tough economic times their loyalty to you could be the life or death of your business and that's often why they will go out of their way to spend their hard-earned money in your place of business - if you have helped in creating loyalty by giving them extraordinary care.

I strongly believe that your brands will be flexible enough to incorporate new insights and trends and ensure further growth.

Constant winning of consumers’ hearts and wallets is the only way to become and remain a Superbrand!

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Predgovor / Foreword AMELA MEHIĆ Country Manager

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Za uspješno takmičenje na tržištima svijeta u 21. stoljeću potrebno je više od izvanrednog proizvoda i kvaliteta. U hiperkonkurentnom i sve zahtjevnijem globalnom tržištu, prezasićenom komunikacijskim porukama, kupci nastoje uštediti vrijeme i pojednostaviti procese odlučivanja o kupovini, stoga je i proizvođačima pravi izazov stvoriti brand koji proces odabira čini jednostavnim. Pored imena, logotipa i kvalitetnog proizvoda, proizvođači nastoje izgraditi dugoročne odnose sa svojim kupcima jer samo tako mogu ostati u srcima svojih potrošača.

Sve tržišne marke koje predstavljamo u ovogodišnjem izdanju Superbrands publikacije uspjele su osigurati status Superbrands zahvaljujući visokim ocjenama prvenstveno potrošača, koji su ih odabrali između gotovo hiljadu finalista. Njihova kvaliteta, pouzdanost, dugogodišnja dosljednost i emocionalni naboj su bili ključni za njihov uspjeh.

Program Superbrands ima za cilj promociju uglednih proizvoda i usluga na tržištima zemalja na kojima djeluje odajući im priznanja za dosadašnji uspjeh. Superbrands također nastoji potaći proizvođače da kreiraju nove brandove koji će zadovoljiti nove trendove i sve zahtjevnije potrošače.

Iznimno zadovoljstvo mi je istaknuti da se svake godine, zahvaljujući nominacijama i glasovima potrošača, među finalistima nalazi sve veći broj domaćih brandova te da i domaći brandovi počinju hvatati ritam sa globalnim trendovima i stilovima života kupaca širom svijeta, koji su spremni platiti više za proizvod koji je proizveden prema visokim standardima kvalitete. Čestitam svim izabranim Superbrandovima i zahvaljujem se svima koji su doprinijeli realizaciji ovog projekta. Radujem se daljnjoj zajedničkoj promociji discipline brandinga u Bosni i Hercegovini i svijetu.

Successful competing on the world markets in the 21st century requires more than an excellent product and supreme quality. On the hypercompetitive and ever more demanding global market overloaded with communication messages, buyers are trying to save time and simplify decision making processes, thus the real challenge for manufacturers is to create brands that actually make these choices simple. Besides the name, logo, and quality product, manufacturers strive to establish long-term relationships with their customer for that is the only way to truly win their hearts.

The brands presented in this year’s edition of the Superbrands publication have managed to ensure the Superbrands status thanks to consumers who have chosen them out of almost a thousand finalists. Their quality, reliability, years of devotion, and emotional appeal were the key components in their success.

The Superbrands programme has a goal of promoting distinguished products and services, on the markets of countries in which it is present, by awarding them for the achieved success. The Superbrands also tries to encourage producers to create new brands in line with new trends and everdemanding costumers.

It is my great pleasure to notice that each year, thanks to nominations and votes of consumers, a significant number of domestic brands have found their way to the list of finalists and that they are starting to keep pace with global trends and lifestyles of consumers worldwide that are willing to pay some extra money for a product that meets high quality standards.

I would like to congratulate all of the Superbrands, and to express my gratitude to all those who contributed to the realisation of this project. I am looking forward to our future joint promotion of branding in Bosnia and Herzegovina and the world.

Vijeće / Council Vesna Beganović

Aida Hadžiavdić-Begović

VIA MEDIA CEO Ako govorimo o brandovima u Bosni i Hercegovini, mislim da ne postoji niti jedan brand spreman za tržišnu utakmicu prema standardima zahtjevnoga globalnog tržišta.

Postoji niz faktora koji ograničavaju, a odnose se na profesionalne, kvalitativne, tehničke i estetske vrijednosti. Ne postoji jasna strategija i znanje menadžmenta kako potencijale svojih kompanija pretvoriti u prednosti i prilagoditi ih promjenama koje od njih zahtijeva tržište. Većina bh. brandova nema zaokružen ciklus brand strategije: od korporativne strategije, internog brandinga, brand identiteta, atributa, asocijacija i brand imidža, do angažiranosti kupaca. Proces brandinga nije povjeren profesionalcima u brand agencijama, a kompanije prilikom stvaranja brandova ne razmišljaju o globalnom tržištu.

Najveća potpora nekonkurentnosti naših brandova je neznanje, nepostojanje kvalitetnih, stručnih i obrazovanih kadrova koji mogu donijeti novu vrijednost svojim kompanijama. Vjerujem da postoje kvalitetni potencijali, ali bez strategije i znanja nijedan brand se ne može takmičiti na globalnom tržištu sa brendovima koji imaju jasno definirane globalne strategije prilagođene svim lokalnim tržišnim uvjetima.

MARECO INDEX BOSNIA CEO If we are talking about brands in Bosnia & Herzegovina, I believe there is not a single brand capable of taking a role in a demanding global market race. There are several limiting factors concerning professional, qualitative, technical, and aesthetic values.

There is a lack of clear strategy and knowledge of management how to turn potentials of their companies into advantages and to adapt to ever changing market demands. Most B&H brands do not have a proper brand strategy cycle – starting with corporative strategy, internal branding, brand identity, attributes, associations, and brand image – and ending with the customer engagement. Branding process is not put in the hands of branding professionals, and brands are not made with global market kept in mind.

The main causes for poor competitiveness of domestic brands are lack of knowledge, lack of quality professionals and educated staff that could give extra value to their companies.

I believe there are good potentials, but without a strategy and knowledge, no brand could ever compete on the global market with brands without clearly defined global strategies adapted to local market conditions.

Elvira Begović

Biti brand ili imati svoj brand znači kontinuirano ulagati u njegovu postojanost i jačanje na tržištu.

Brand sam po sebi znači prepoznatljivost, snagu, garantuje kvalitet, ukazuje na lojalnost...

Kada se na domaćem tržištu izgradi brand lider u svojoj kategoriji, on se nalazi pred velikom odlukom: upustiti se u rizik i uz daljnja ulaganja pokušati ući u krug poznatih na globalnom tržištu ili ostati vodeći lokalni brand. Zadaća svakog vlasnika branda nije samo da zadrži lojalnost postojećih korisnika, nego i da pokuša da pridobije korisnike konkurencije te da uspostavi emotivnu vezu branda sa njegovim korisnikom. Pored materijalnih ulaganja, to zahtijeva mnogo vremena i stalnog učenja o korisnicima prvenstveno kroz tržišna istraživanja i stalnu marketing komunikaciju sa ciljanom populacijom. Dok, s jedne strane, vlasnici branda trebaju ulagati u njegov razvoj i postojanost na tržištu, s druge strane, država mora ulagati u edukaciju i stvaranje povoljnog ambijenta kako na lokalnom tržištu, tako i za izvoz na međunarodno tržište. Ako u tom procesu vlasnik branda ostane „sam“ i bez te pomoći i podrške, onda neće izgubiti utakmicu na međunarodnom već i na svom, lokalnom tržištu.

Tržišta koja nemaju svoje brandove, ili koja su kvalitetne proizvode onesposobili da to postanu, uvijek su dobra prilika za plasman ino brandova kojima strateško planiranje zahtijeva da se pojave na nekom tržištu u određeno vrijeme. Nažalost, sve ono najbolje iz Bosne i Hercegovine mora prvo da se suoči sa tim globalnim divovima na svom terenu te često nespremno i nespretno gubi u toj utakmici jer nema dovoljno razvijene mehanizme koji će, prije svega, da zaštite domaće. Zbog toga je teško govoriti o spremnosti brandova za utakmice na globalnom tržištu kad se za tu ligu kvalifikacione utakmice igraju prvo na domaćem terenu.

Adnan Bilal

ONASA INDEPENDENT NEWS AGENCY General Manager Globalno tržište danas potrošačima širom svijeta nudi obilje proizvoda i usluga.

Takmičenje na globalnom tržištu u uvjetima velike konkurencije za kompanije predstavlja ozbiljan izazov.

Spremnost brandova za takmičenje na globalnom tržištu zavisi od niza faktora, prije svega od odnosa kvaliteta i cijene. Da bi bile konkurentne na globalnom tržištu, kompanije moraju kontinuirano komunicirati sa tržištem i potrošačima putem reklamiranja svojih brandova.

Isticanje dodatne vrijednosti branda kroz medijsku promociju olakšat će svakom brandu prodor na globalno tržište. Dakle, mediji su nezaobilazan faktor za komunikaciju branda sa potrošačima i uspješno pozicioniranje na globalnom tržištu.

To be a brand or to have a brand is to continuously invest in its reliability and strengthening of its position on the market. Brand means recognisability, strength, quality, loyalty…

When a brand becomes a leader on the domestic market, it is faced with a major decision – to take a risk and invest in attempts to become one of major global brands, or to settle with the leading role on the domestic market. Brand owners do not only have a duty to nurture loyalty of the existing customers, but also to attract customers of competing brands and to establish an emotional connection between the brand and its user. Apart from material investments, it requires a lot of time and constant learning on the customers, mainly using market research and ongoing marketing communication with target groups.

While brand owners need to invest in development and sustainability of the brand on the market, the state has to invest in education and in an encouraging ambience on the local market, but for exports as well. If the process leaves the owner “hanging”, without the support, they will lose the race on both markets, global and local.

Markets that lack domestic brands, or that prevent local products from becoming brands, serve as a great space for foreign brands with strategic plans of hitting a specific market in a specific moment in time. Unfortunately, the best Bosnia and Herzegovina has to offer must face these global giants in its own backyard, and usually, fails to win the race due to poorly developed mechanisms for protection of domestic offer. Therefore, it is hard to talk about capability of brands to compete on the global market if they need to win the home qualification matches first.

RTV FEDERACIJE BIH Executive Director for Marketing and Sales The global market of today offers an abundance of products and services. Global market competition in times of intense competition is a great challenge for any company.

Readiness of brands to compete on the global market depends on several factors, but mainly quality/price ratio.

Global market competitiveness requires constant communication with the market and consumers through advertising.

What helps a brand to reach the global market is to promote its added value in the media. Thus, the media are a must in communication between the brand and its consumers, and successful positioning on the global market.

Ako znamo odgovor na pitanje "Kako na globalnom tržištu biti prepoznatljiv i različit od konkurencije" možemo reći da je naš brand spreman za utakmicu na globalnom tržištu.

Brand je nešto više od samog proizvoda ili usluge. To je kombinacija različitih faktora koji proizvodu ili usluzi daju identitet i čine ga različitim od ostalih. Cilj svakog branda je da u masi sličnih proizvoda i usluga baš taj proizvod ili usluga bude privlačniji kupcima u odnosu na druge. Kako bi naš brand bio prepoznatljiv, moramo prije drugih otkriti šta će tržište htjeti, odnosno udovoljiti njegovim zahtjevima znatno bolje i brže od konkurenata.

"Proizvodi su proizvedeni u fabrikama, ali brandovi se stvaraju u mislima" riječi su Waltera Landora, eksperta iz oblasti brandinga.

U današnjem vremenu, opredjeljujući se za određene brendove dobivamo zapravo životni stil koji ti brandovi personificiraju.

Moglo bi se reći da su na globalnom tržištu nazivi brandova i voljenih marki jedini stvarni međunarodni jezik.

Kada kompanija odluči da proizvod plasira na više tržišta uvijek postoji dilema da li na pojedinim tržištima odstupiti od standardizacije branda (isto ime, znak i slogan) i pristupiti prilagođavanju branda specifičnostima pojedinih tržišta.

If we know the answer to "How to be recognisable and different on the global market?", then we can say our brand is ready to compete globally. Brand is more than a product or service. It is a combination of different factors that give identity to a product or a service, and make it different than others. The purpose of each brand is to distinguish a product/service from the abundance of similar products or services, and make that particular product/service more attractive to buyers compared to others. To make our brand recognisable, we need to be the first to discover what the market wants, and to meet its needs better and faster than the competition.

"Products are made in the factory, but brands are created in the mind" said Walter Landor, an expert in branding.

Nowadays, by choosing brands we chose a lifestyle they represent. Perhaps we could say that globally, the language of favorite brands and labels is the only true international language.

When a company decides to place its product on several markets, there is always a dilemma whether to deviate from the standardised brand for certain markets, and adapt the brand (name, trademark and slogan...) to their specific conditions.

* Informacije o kompaniji/funkciji člana iz septembra 2011. / Members’ company/function information as per September 2011.

SUPERBRANDS

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Dejan Čato

Goran Čorić

BANJALUČKA PIVARA AD Consumer Marketing Manager Koliko god globalno tržište raslo i razvijalo se, jednu od njegovih karakteristika predstavlja ukrupnjavanje ponude, odnosno svođenje cjelokupne ponude na veoma mali broj kompanija i brendova. Cijeli svijet je postao jedno veliko tržište a granica više nema, izuzev u nekim marginalnim slučajevima.

Ono što domaći brendovi pokazuju sve više jeste spremnost da prihvate svjetske trendove i načine prezentovanja brenda te onda pokušavaju da funkcionišu u skladu sa njima. Ovdje nije samo riječ o izvozno orijentisanim brendovima, ovdje je riječ i o domaće orijentisanim brendovima koji sve svoje snage usmjeravaju na domaće tržište.

Većina domaćih brendova još uvijek vodi svoju najveću borbu, onu egzistencijalnu. Još uvijek je prioritet održati produktivnost i profitabilnost. Tek kad se to riješi moguće je očekivati više pažnje usmjerene ka krajnjem potrošaču. Dotada, potrošač je uveliko uljuljkan u kampanje svjetskih brendova. Ne mogu reći da ne postoje domaći brendovi koji svojim izgledom i kvalitetom ne mogu naći mjesto na globalnom tržištu, ali samo to nije dovoljno.

Tek odskora smo počeli poklanjati dovoljno pažnje razvoju brendova usmjerenom ka potrošaču a ne ka prodavaču, dok strani brendovi to rade već decenijama.

Rekao bih da je, pored izgleda i kvaliteta usklađenih sa ukusima velike većine svjetskih potrošača, neophodno procijeniti i odlučiti se za tržišta na kojima postoje šanse za uspjeh i onda strategiju nastupa uskladiti sa njima, više nego pokušavati takmičiti se na cjelokupnom globalnom tržištu. Također, želim svim našim brendovima koji žele i nastupaju na globalnom tržištu svu sreću i snagu u njihovom nastupu.

METROMEDIA Owner One of the characteristics of developing global economy is consolidation of offer, that is, reducing of the entire offer to only a handful of companies and brands. The entire world has become one giant market, with practically no boundaries, except in some marginal cases.

What becomes typical of domestic brands is their willingness to embrace world trends and ways to present the brand, and then try to function in accordance. This does not refer exclusively to export-oriented brands, but also brands that focus their capacities on the domestic market.

Domestic brands are mostly fighting to survive. Productivity and profitability remain top priority. It is after this priority is met that more attention can be given to the end user. Until then, the consumer is deeply involved with campaigns of global brands. This is not to say there are no domestic brands that have image and quality suitable for the global market. But that is not enough. It has been only recently that we started to pay attention to developing brands by putting the customer in the focus instead of the seller, although there are international brands that have been doing that for decades.

Besides the appearance and quality that pleases majority of world consumers, it is necessary to evaluate and chose markets that have potential for success, and to adapt the strategy accordingly, instead of competing on the entire global market. In addition, I would like to wish all our domestic brands interested in the global market a lot of luck and determination.

Đenan Džumhur

Ključna riječ je SPREMNOST. Da bi brend učestvovao u takmičenju na globalnom tržištu, mora biti dovoljno razvijen i prepoznatljiv na nivou države iz koje potiče. Sve to je nezamislivo bez dobro osmišljene komunikacijske strategije.

Mišljenja sam da domaći brendovi malo novca odvajaju za marketinške kampanje na osnovu kojih bi izgradili prepoznatljivost i lojalnost. Brendovi u Bosni i Hercegovini su nedovoljno razvijeni i samim tim učestvovanje u takmičenju na globalnom tržištu bilo bi nemoguće. Potrebno je stalno raditi na poboljšanju kvalitete, praktičnosti i atraktivnosti pakovanja, uvođenju inovacija, stvaranja prepoznatljivosti putem marketinških kampanja čime proizvod čine još primamljivijima za krajnje kupce ne zaboravljajući na kvalitet kao ključnu odrednicu.

Iva Grbešić

DHL Commercial Manager Razmišljajući o brandu, jedno od pitanja koje se samo po sebi nameće je gdje se takmiči taj brand, u kojem segmentu, pa i,između ostalog, da li lokalno ili globalno. Da bi se nadmetao čak i samo lokalno, već u startu kreatori branda moraju misliti o tome koliko je njihov brand spreman za globalno tržište. Razlog je jednostavan - gotovo je nemoguće naći tržišne niše gdje možete biti ekskluzivni i/ili se nadmetati samo na lokalnom tržištu sa „lokalnim“ brandovima. Prije će se desiti da će nadmetanje biti sa „igračima“ koji dolaze iz globalnog okruženja.

Stoga, svi oni koji su zaduženi za brand u svojim kompanijama trebaju znati da, ako se misle takmičiti na nekom tržištu, makar ono bilo u početku lokalnog karaktera, moraju brandu udahnuti snagu globalnog, da bi uopšte opstao i mogao se razvijati. Ako sa svojim brandom ne izađete na globalno tržište, onda će to globalno tržište, odnosno brandovi doći vama, a to znači da vaš brand mora biti sposoban odbraniti se na lokalnom tržištu i biti spreman u određenom momentu „otisnuti“ se na šire, regionalno i globalno tržište.

PODRAVKA Assistant to Marketing Director If we think about a brand, one of the first questions that comes to mind is where is the brand competing? In what segment? Globally or locally? Even if it is active only locally, its creators need to think about how ready their brand is to hit the global market. The reason is simple, since it is almost impossible to find market niches where you can be exclusive or compete only locally with “local” brands. It is more likely the competition will include global players.

Therefore, all of those involved in branding in their companies need to know that competing on a market, even locally at first, needs a brand that is inspired with a global strength, so it could survive and eventually develop.

In fact, if you do not place your brand on the global market, the global market brands will come to your doorstep, and your brand needs to be capable of defending its position on the local market, and eventually “take off” to the wider region or the global market.

Muhamed Hadžić

Mnoge tvrtke se više desetaka tisuća godina bave međunarodnim marketingom i njihovi brandovi su poznati većini potrošača u cijelom svijetu.

Nekoliko desetaka godina unazad, globalno tržište bilo je dostupno samo za velike svjetske korporacije. Danas, suvremena komunikacija, pojava društvenih mreža te virtualni svijet općenito, pridonose bržem dosegu globalnog tržišta.

Postavlja se logično pitanje: koje tvrtke, odnosno brandovi, su uopće spremni za izazove koje nosi globalno tržište sa sobom?

Poslovno okruženje se mijenja i cjelokupna globalizacija ne daje mogućnost velikim igračima da se zadovolje lokalnim tržištima i njihovom veličinom, nego ih tjera da svoju konkurentnost grade ne samo inovacijama i poboljšanjem proizvoda, nego i širenjem na svjetska tržišta.

No, sve nove mogućnosti nastupa na međunarodnom tržištu nisu dovoljne za konačni uspjeh. Uz specifične izazove koje donosi svako tržište, od kulturoloških i zakonodavnih razlika, do različitih životnih stilova potrošača, neophodno je korištenje dostupnih know how znanja kako bi jedan brand dosegao globalnu razinu.

Brandovi koji se žele na vrijeme pripremiti za izazove na međunarodnom tržištu, a na vrijeme ne prepoznaju važnost i ne iskoriste priliku ulaska na isto, naći će se poput aviona bez krila u letu zrakom.

MITA GROUP Director Having in mind the situation in the global economy, or should we say, chronic stagnation of the global economy, many brands are on the verge of dying off, which leaves no room for discussions on their competitiveness. The buyer is now better informed and much more demanding, but their wallet seems to be thinner or at least opened more reluctantly. Not so long ago, back in the golden days of premium price, exceeding of plans, and extra profits, when terms such as downsizing, cost cutting and austerity, were mainly used in economic theory and case studies, companies could afford the luxury of having their brands identified with mere (but expensive) advertising, promotion or, at best, positioning. Today, there is a real need for brand concepts to be seen holistically, but also very rationally, such as the CRM catalyst that attracts, acquires, and maintains longterm profitable buyers. Brands run this way are ready for any match, from local derbies to the Champions League.

"Zašto tvoji proizvodi ne izgledaju ovako lijepo, svježe, primamljivo? Jarke boje podjednako kvalitetno mogu postići i naše štamparije, poziv na akciju bio bi mnogo jači, impulsivna kupovina povećala bi se za veliki procenat..." pitam direktora jedne od najvećih bh. firmi pokazujući mu fotografije sličnih proizvoda kompanija iz EU. Nakon par trenutaka i tmurnog pogleda na fotografiju, odgovara: "Zato što naši potrošači nisu navikli na moderni dizajn!"

Spustim pogled, ugasim mobitel i zapitam se zbog čega je toliko bh. potrošač potcijenjen u odnosu na sve druge. Više od četvrtine stanovništva živjelo je na Zapadu, penetracija interneta je skoro 40 posto, više od 1,2 miliona građana ima Facebook profil, skoro svi imaju mobitele, ljepše se oblače od polovine građana EU, odlaze u kino, čitaju časopise, žude za boljim životom... Istovremeno, potcjenjujemo ih drugorazrednim dizajnom, trećerazrednim reklamama, apsolutno zapostavljamo osnove današnje komunikacije i promjene koje brzinom svjetlosti mijenjaju ekonomiju širom svijeta.

Darvin je rekao da ne opstaju najjače vrste, nego one koje se najlakše prilagođavaju, a to je više nego potrebno današnjim brendovima, ne samo u Bosni i Hercegovini, nego u cijelom svijetu.

Ko toga nije svjestan neka se sjeti brendova sa kojima smo odrastali, koji su krojili sliku svijeta i kojih više nema ili ne znače više ništa: Hitachi, Grunding, Sanyo, Technics, Kodak, Polaroid, IBM kompjuteri, Kaladont...

Nažalost, mnogo toga se u našoj državi decenijama dešavalo stihijski, pa mnogi nisu spremni na maksimalnu brzinu kojom se danas vozi.

Dok se priviknemo, mislim da će mnogi brendovi nestati, a njihovo mjesto će zauzeti neki novi iz regije ili međunarodni koji već dominiraju cijelim svijetom. O globalnom tržištu, dok se ponašamo na ovaj način, ipak je preambiciozno razmišljati.

* Informacije o kompaniji/funkciji člana iz septembra 2011. / Members’ company/function information as per September 2011.

8

SUPERBRANDS

Many companies have been investing in international marketing for several decades and their brands are known to the majority of consumers worldwide.

A couple of decades ago, the global market was available only to large global corporations. Today, modern communication, social networks, and virtual reality in general, provide for faster access to the global market. A reasonable question would be “What companies/brands are ready to face the challenges of the global market?”

Business environment is changing and globalisation forces big players to go beyond local markets and to build their competitiveness through innovations and quality improvement, aiming to expand to other markets of the world.

However, all the new possibilities to access the international market cannot guarantee success. Besides specific challenges of each market, including cultural and legislation differences, different lifestyles of consumers, for a brand to reach the global level – know-how is needed.

Brands that want to be well prepared for challenges of the international market, but fail to recognise its importance and use the opportunities to access it, will find themselves flying in the air with both wings chopped off.

Ejub Kučuk

UNIQA OSIGURANJE Marketing Manager S obzirom na stanje globalne ekonomije ili, bolje rečeno, hronično “stajanje” globalne ekonomije, sam opstanak mnogih brandova doveden je u pitanje, a o kompetitivnosti da i ne govorimo.

Dakle, ne samo da se s druge strane pulta nalazi sve zahtjevniji i informiraniji gospodin Kupac, već on ima ima i sve tanji novčanik ili je barem puno oprezniji kada ga otvara. U, ne tako davno, vrijeme procvata, premium cijena, prebačaja planova i ekstra profita, u vrijeme kada je izraze downsizing, cost cutting i austerity, koristila uglavnom teorijska i case study ekonomija, kompanije su sebi mogle dozvoliti luksuz da brand poistovjećuju sa pukim (i skupim) oglašavanjem, promocijom ili u najboljem slučaju - pozicioniranjem. Danas postoji realna potreba da koncept branda bude sagledan holistički, ali i krajnje racionalno: kao CRM katalizator kojim se privlače, akviziraju i zadržavaju dugoročno profitabilni kupci. Tako vođeni brandovi spremni su za sve utakmice, od lokalnog derbija do Lige Prvaka.

The key word is READINESS. If a brand wants to compete on the global market, it needs to be sufficiently developed and recognisable in its country of origin. All of this is impossible without properly designed communication strategy. I believe that domestic brands allocate modest amounts of money for marketing campaigns that could help them build recognisability and loyalty. Brands in Bosnia and Herzegovina are insufficiently developed which makes global competing impossible. There is a need to invest constant efforts in quality improvements, handier and more attractive packaging, innovations, and building of recognisability through marketing campaigns that make the product even more attractive to end buyers, not forgetting quality as the most important element.

"Why aren’t your products as good looking, fresh and attractive as these? Vibrant colors can be achieved by our printing houses as well, call for action would be much stronger, impulse shopping would suddenly increase...?" I asked the director of one of the largest B&H companies showing him photographs of similar products from EU companies. A few moments later, with concerned eyes on the photographs, he said “Because our consumers are not accustomed to modern design!”

I looked down, shut down my cell phone, and asked myself why is B&H consumer so neglected compared to others. More than a quarter of population lived in some of the western countries, internet penetration reaches almost 40 percent, more than 1.2 million citizens have a Facebook profile, almost everyone has a cell phone, they are better dressed than a half of EU citizens, they go to the movies, read magazines, dream of better life... but we are still serving them with a second-grade design, third-grade commercials, completely neglecting basic principles of modern communication and changes that change the global economy in the speed of light.

Darwin said “It is not the strongest of the species that survives, but the one most responsive to change”, and that is what brands need today. not only in B&H, but worldwide. Let me remind you of brands we grew up with, brands that created our perception of the world, brands that are not longer here or are of poor relevance - Hitachi, Grunding, Sanyo, Technics, Kodak, Polaroid, IBM computers, Kaladont...

Unfortunately, many things have struck our country over the past decades, and many are still unprepared for the maximum speed of today. When we finally adjust, I believe many brands will be gone and replaced by new brands from the region, or by brands that already dominate the global market. As long as we keep on acting the way we do, any discussion on the topic of global market would be overly ambitious.

Gordan Memija

Elma Pašić

Brand koji našoj zemlji pruža najveće izglede u takmičenju na globalnom tržištu jeste Bosna i Hercegovina, kao moderno (re)brendirana država. Naime, posljednjih dvadeset godina kriza je dominantno obilježje stanja u kojem živimo.

Ako pak pojam krize dovedemo u korelaciju sa pojmom branda, tada nam se logičkim putokazom iz ove tmurne društvene situacije čini brendiranje naše države, na inoviranoj imidžološkoj matrici imajući na umu poučak Alberta Einsteina prema kojem problemi sa kojima se danas suočavamo ne mogu biti riješeni na onom istom nivou na kojem smo ih stvorili.

Naime, BiH, kao domovina/otadžbina triju autohtonih evropskih naroda, evropski je unikum po svome historijskom iskustvu multikulturalnosti. U toku hiljadugodišnje povijesti na ovome tlu su se prožimale različite kulture, nacionalni identiteti i vjerski svjetonazori. Gledano u kontekstu kontemporalnosti, prvotno koegzistiranje bogumilstva i kršćanstva, a potom i šest stoljeća suživota islama, kršćanstva, hrišćanstva i judaizma, u današnjoj Evropi zvuči kao poruka iz budućnosti. Danas se ta odlika doima kao realistična platforma za oblikovanje novog međunarodnog profila BiH. Stoga, primarna je zadaća naših upravljačkih elita, ali i civilnog društva u cjelini, da pronađu način aktiviranja tog snažnog simboličkog kapitala ove zemlje. Jer, brend nije samo materijalno opredmećen kvalitet, već istovremeno i neuhvatljiva metafizička suština, koja ljudskoj svijesti sugerira odgovarajuću odluku.

Po prirodi stvari, imidž jedne države diktira njenu percepciju u svijetu, a to se onda prelijeva i na sve ostale njene atribute: na turističku atraktivnost, na privlačenje stranih ulaganja, na prodaju raznoraznih proizvoda, na povjeravanje organiziranja prestižnih međunarodnih društvenih i političkih manifestacija, velikih sportskih i kulturnih događanja, jednom riječju – na brand te zemlje...

GFK General Manager A brand that gives us the best odds in competing on the global market is - Bosnia and Herzegovina, as a country (re)branded in a modern fashion. Crisis has been the prevailing characteristic of the situation we have been living in for the last twenty years.

If we correlate the term crisis with the term brand, then the light at the end of this social tunnel seems to be in rebranding of our country, in an innovated image matrix, having in mind the idea of Albert Einstein according to which the problems we are facing now cannot be solved on the same level they were created on.

B&H, as the homeland for three autochthonous European nations, is unique in Europe for its history of multiculturalism.

Over the last millennium, this region was inhabited and penetrated by different cultures, national identities and religious views. In the context of contemporaneity, initial coexistence of Bogomilism and Christianity, followed by six centuries of coexistence of Islam, Catholicism, Orthodox Christianity and Judaism, sounds like a message from the future for today’s Europe. This characteristic seems as a realistic platform for shaping of the new international profile of B&H. Thus the primary goal of our management elite, but also the civil society in general, is to find the way to activate this strong symbolic asset of this country. In fact, a brand is not only a materialised quality, but also an elusive metaphoric essence that suggests certain decisions to human mind.

As it appears, the image of a country dictates the way it is perceived worldwide, which then expands to all of its other attributes: its attractiveness to tourists, foreign investments, sales of different products, its reputation in organising prestigious international social and political events, major sports and cultural events - in one word, to its brand....

Almir Peštek

Successful brand means fulfilling the promise given to the customer. Successful brand identifies and differentiates.

Behind a successful brand stands a company reputation, continuous quality and long-term investment. Success principles on domestic and international market are quite similar. Today’s markets are connected so even brands that are presented locally, like in Bosnia and Herzegovina, are faced with global competition and well-known global brands.

To be successful on the local market is a prerequisite for success on the international market, and it would be unreasonable to expect success and recognisability on other markets without succeeding on the home terrain. In addition, it is also necessary to understand local and international markets to which the brand is to expand, and to fully implement marketing concept.

Nedžad Rešidbegović

ALTERMEDIA CEO Brzina razvoja ili, bolje rečeno, brzina promjena u odnosima proizvođač, trgovac, potrošač je tako velika da i sam pojam brenda iz dana u dan mijenja svoju ulogu i značenje.

Uloga brendinga u modernom tržištu bila je ključni faktor da se odluka o kupovini donese mnogo prije negoli potrošač i dođe do police, to je praktično bila predprodaja proizvoda.

Već danas je situacija postala znatno složenija kada je u pitanju brending,. Potrošač je taj koji odluku o kupovini, u 70% slučajeva, donosi na polici, a trgovci (ujedno i vlasnici svojih privatnih marki) putem trade marketinga i direktnih promocija na prodajnom mjestu u velikoj mjeri te potrošače dobiju na svoju stranu, jer poznaju njihove navike i manipulišu njihovim potrebama.

Brendovi koji svoju strategiju grade na globalnom nivou imaju velike šanse za opstanak, a onda i za takmičenje unutar svojih kategorija.

The speed of development, or shall we say, the speed of changes in producer-trader-consumer relationship triangle is so high that the very notion of brand is changed almost daily in terms of both its role and importance.

The role of branding on the modern market was a key factor in deciding on what to buy before the buyer even gets to the store, which is basically a presale of products.

Nowadays, the situation is much more complex when it comes to the issues of branding and brand. The consumer is the one who in almost 70% of cases decides on what to buy while looking at the shelves, and traders (who also have their own brands) use trade marketing and direct POS promotion to succeed in acquiring majority of consumers; they know their habits and manipulate with their needs.

Brands that build their strategy on a global level have good chances of surviving and eventually competing within their categories.

Enis Šoškić

BH TELECOM D.D. SARAJEVO General Manager & CEO Lokalno tržište je danas postalo malo za većinu kompanija. Već odavno se traže izlasci na nova tržišta koja bi bila usmjerena na mogućnosti kompanija da ostvare ugovore, posebno u zemljama regiona. Nakon toga, traže se tržišta u zemljama trećeg svijeta gdje se osjećala potreba za nekim uslugama ili robama. Međutim, od kraja osamdesetih, ovo postaje pravac djelovanja koji je imao za posljedicu globalizaciju, koja je nosila kako negativne, tako i pozitivne posljedice.

Globalno tržište jeste mnogo veće od regionalnih i lokalnih, ali isto tako i konkurencija je mnogo veća. Zbog ovakve konkurencije potrebno je razvijati brend za globalno tržište.

Tržišna orijentacija podrazumijeva orijentaciju prema korisniku.

Upravo zbog toga je važna percepcija korisnika o kompaniji.

Percepcija koju korisnici razvijaju kroz brend kreira njegovu sveukupnu viziju i razumijevanje trenutnog položaja kompanije na tržištu. Zbog toga, rangiranje na osnovu vrednovanja brenda, vođeno od strane Superbrends organizacije, reflektuje se na ukupno vrednovanje same kompanije. Suberbrend je zaštitni znak od priznate organizacije i zato ima posebnu vrijednost na tržištu.

The game on the highly competitive market, the game on any market, requires identifying of consumer needs, positioning, and offering of something new, different - an innovation.

It was something my colleagues from the Zagreb office dwelled upon when working on invitation to our clients: Without new ideas, the market would stagnate and become uninteresting.

Woodstock generation is famous for free love. The Generation X is famous for triumphal inventions such as Google, YouTube and Amazon. The Generation Y is famous for Facebook and Harry Potter, but what will these present times be remembered for crisis or innovation?

Innovation is the only moving force that enables competing on both global and local markets; it defines the position of our brand, sets the position and market success, i.e. profits.

Brands that had strategically developed innovation are well positioned in hearts and minds of their consumers. Of course, these innovative brands were developed based on the insight in the needs of consumers, identifying of free room within the category, synergy of analytical and creative approach, determining of innovation patterns through optimisation and validation of innovations.

Brand development is a continuous process sensitive to market changes. Market success is a result of efforts and investments in strategic development of the brand; however, innovation is the only license for GROWTH.

Rešad Muratović

UNIVERSITY OF SARAJEVO, SCHOOL OF ECONOMICS AND BUSSINES Associated Professor Uspješan brand znači ispunjeno obećanje dato kupcu. Uspješan brand identificira i diferencira.

Iza uspješnog brenda stoji reputacija kompanije, kontinuiran kvalitet i dugoročno ulaganje.

Principi uspješnosti na domaćem i međunarodnom tržištu su veoma slični. Sva tržišta su danas povezana, tako da su čak i brendovi koji nastupaju samo na lokalnim tržištima, kao što je Bosna i Hercegovina, suočeni sa globalnom konkurencijom i poznatim globalnim brendovima. Biti uspješan na domaćem tržištu je nužan preduslov za uspješnost na međunarodnom tržištu i iluzorno je očekivati uspjeh i prepoznatljivost na drugim tržištima bez uspjeha na svom terenu. Također, nužan preduslov za uspjeh je poznavanje i razumijevanje tržišta na kojima se nastupa, domaćim i međunarodnim, kao i puna implementacija marketing koncepta.

Da bi ostali u igri na visoko konkurentnom tržištu, da bi se mogli takmičiti na bilo kojem tržištu, treba identificirati potrebe potrošača, istaknuti se i ponuditi nešto novo, drugačije inovaciju.

Kako su se zapitale moje kolege iz ureda u Zagrebu u pozivu našim klijentima: Bez novih ideja tržište bi stagniralo i postalo nezanimljivo. Woodstock generacija je poznata po slobodnoj ljubavi. Generacija X je poznata po trijumfalnim izumima kao što su Google, YouTube i Amazon. Generacija Y je poznata po Facebooku i Harryju Potteru, a po čemu ćemo pamtiti vrijeme u kojem upravo živimo i radimo - po krizi ili inovaciji?

Inovacija je jedina pokretačka snaga koja omogućuje takmičenje na lokalnom ili globalnom tržištu, definira poziciju naše marke, određuje poziciju i tržišni uspjeh, odnosno profit.

Tržišne marke koje su imale strateški razvijenu inovaciju su dobro pozicionirane u srcu i umu svojih potrošača. Naravno, te inovativne marke su razvijene kroz uvid u potrebe potošača, identificiranjem otvorenog prostora u kategoriji, sinergijom analitičkog i kreativnog pristupa, određivanjem obrazaca inoviranja, kroz optimalizaciju i validaciju inovacija.

Razvoj brenda je kontinuiran proces, osjetljiv na promjene tržišta. Tržišni uspjeh je plod zalaganja i rada na strateškom razvoju brenda, a inovacija je jedina licenca za RAST.

Vijeće / Council

FOTO ART Director

Local market has become too small for most of the companies of today. It has been a practice for quite some time to enter new markets based on abilities of companies to conclude contracts, mainly in countries of the region. It is followed by entering the third world markets demanding certain services or commodities. However, by the end of the 1980s it turned into a movement that resulted in globalisation with both negative and positive consequences. Global market is much larger than regional and local markets, but the competition is much stronger as well. Due to such strong competition, the brand needs to be developed for the global market. Market orientation includes orientation towards the consumer. That is why the consumer’s perception of the company is so important. The perception developed by consumers through a brand creates its overall vision and understanding of the current position of the company on the market. Therefore, ranking based on brand evaluation run by the Superbrands organisation is reflected on the overall evaluation of the company. Superbrands is a trademark of a distinguished organisation, with a special value on the market.

SONY OVERSEAS AG Acting Branch Manager Bosnia and Herzegovina, Serbia, Montenegro U vremenu globalizacije koja je dovela do konvergencije potreba i homogenizacije tržišta, s jedne strane, te izražene konkurencije i hiperprodukcije s druge, najbolji put za stvaranje konkurentske prednosti jeste u nuđenju dodatne vrijednosti svojim kupcima i to prije svega u smislu emocionalne vrijednosti i obećanja za pružanje izvrsnog.

Ovo implicira integrisanu organizaciju koja može fleksibilno djelovati među državama, implementirajući ključne elemente marketing programa. Neophodna je spremnost za globalno pozicioniranje, ali u isto vrijeme i senzibilitet za lokalne preferencije. Isticanje i jasno pozicioniranje u moru konkurencije zahtjeva konstantnu razmjenu informacija i kooperaciju različitih odjela kompanije, ali i kreativnost i inovaciju u svim segmentima poslovanja.

In times of globalisation that led to convergence of needs and homogenisation of market on one side, and strong competition and hyperproduction on the other, the best way to create competitive advantage is to offer added value to the consumers, mainly in terms of emotional value and guaranteed excellence.

This implies an integrated organisation that can act between countries with flexibility, implementing key elements of the marketing programme. Readiness for global positioning is necessary, just as the sensibility to local preferences.

Distinguishing and clear positioning in the abundance of competitors requires constant exchange of information and cooperation between different departments within a company, but also creativity and innovations in all segments of business.

* Informacije o kompaniji/funkciji člana iz septembra 2011. / Members’ company/function information as per September 2011.

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Aziz Šunje UNIVERSITY OF SARAJEVO, SCHOOL OF ECONOMICS AND BUSINESS Professor Svijet se globalizira, tržišta se globaliziraju, riječ je o nezaustavljivom procesu koji omogućuje da (svi) prozvodi budu dostupni u svim dijelovima svijeta. Globalni proizvodi (i usluge) i globalni brandovi osvajaju svaki kutak zemaljske kugle težeći da dosegnu svakog pojedinačnog kupca.

I biznisi koji djeluju kao lokalni (i regionalni) biznisi moraju biti svjesni da mogu opstati samo ako njihovi proizvodi budu konkurentni globalnim proizvodima i globalnim biznisima. Biti konkurentan globalnim brendovima na “svom” tržištu znači, pored ostalog, graditi brand koji ima karakteristike globalnog branda. Građenje same suštine branda samo je jedna strana onoga što brand jeste. Komuniciranje sa klijentima je druga strana. Bolje poznavanje lokalnog tržišta i najsuptilnjiih potreba (lokalnih) klijenata, uz neizostavno korištenje interaktivnih komunikacionih medija primjerenih globalnom svijetu, može biti način na koji će vas ciljana kategorija klijenata uvesti u svoje živote.

The world is globalising, markets are globalising – it is an unstoppable process that makes it possible for (all) products to become available in all parts of the world. Global products (and services) and global brands conquer every corner of the Earth trying to reach every single buyer.

Even businesses run as local (or regional) businesses need to be aware that they can survive only if their products are competitive with global products and global businesses. To be competitive in range with global brands on the domestic market also means to build a brand that has characteristics of a global brand. Building the very essence of a brand is just one side of what the brand actually is. Communication with clients is the other. Better understanding of the local market and even the most subtle needs of (local) clients, with a mandatory use of interactive communication typical of the global scene, can serve as a way in which the target group of clients will introduce you to their lives.

Maida Agić

Sanja Bijakšić

PROCTER&GAMBLE External Coordinator BH

Zlatan Dedić

UNIVERSITY OF MOSTAR, FACULTY OF ECONOMICS Professor

Borko Đurić CHAMBER OF COMMERCE RS President

THE SARAJEVO STOCK EXCHANGE CEO

Julijan Komšić

Slađan Liješnić

PULS Director

Samra Lučkin

SARAJEVSKI KISELJAK Marketing Director

Rusmira Mandić

INTERNATIONAL ADVERTISING ASSOCIATION BH President

Ismir Omeragić

CHAMBER OF ECONOMY OF SARAJEVO CANTON Manager for Education

Selma Riđanović - Kenović

VALICON Director

* Informacije o kompaniji/funkciji člana iz septembra 2011. / Members’ company/function information as per September 2011.

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UNICREDIT BANK Head of Corporate Identity and Communication

Bosnia andhHerzegovina’s C oice

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Tržište ABC svježi krem sir kao važan izvozni proizvod Belja prisutan je na tržištima šire regije, a vodeće mjesto u kategoriji sirnih namaza zauzima u Hrvatskoj i Bosni i Hercegovini. Bogati kremasti okus i laka mazivost osigurali su mu mjesto vrhunskog proizvoda omiljenog kod potrošača svih generacija.

Prateći svjetske trendove, linija ABC svježeg krem sira obogaćena je komadićima šunke, vlasca, povrća, a najnoviji okus Mediteran obogaćen je domaćim maslinama i delikatesnim kiselim krastavcima.

Dostignuća Kvalitetu ABC svježeg krem sira potvrđuju brojne nagrade i priznanja s iznozemnih i domaćih ocjenjivanja kvalitete.

ABC svježi krem sir je 2011. godine ponovio uspjeh iz 2008. godine i osvojio elitno priznanje na međunarodnom ocjenjivanju „Superior Taste Award“ Međunarodnog instituta za degustaciju i kvalitetu proizvoda (International Taste&Quality Institute - ITQI) iz Brusselsa s maksimalne tri zvjezdice, čime je svrstan u razred iznimnih proizvoda osvojivši više od 90 posto bodova na ocjenjivanju.

Na 26. Međunarodnom ocjenjivanju mlijeka i mliječnih proizvoda AGRA, Gornja Radgona 2012. godine u Sloveniji, ABC svježi krem sir je osvojio Veliku zlatnu medalju.

Na ocjenjivanju u sklopu Novosadskog sajma ABC svježem krem siru je dodijeljena šampionska titula dvije godine za redom, 2011. i 2012.

ABC svježi krem sir je dobio status „Superbrands“ na tržištu Hrvatske, te Bosne i Hercegovine, za 2011./2012. godinu. ABC svježi krem sir nosi oznaku Hrvatska kvaliteta, Kosher certifikat te certifikat Mlijeko hrvatskih farmi.

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Istorijat/ Povijest U studenom 1980. godine proizveden je prvi ABC svježi krem sir. Recepturu za ABC sir su osmislili beljski stručnjaci, a krem sir je od samog početka

osvojio potrošače. Prvih godina ABC svježi krem sir se proizvodio samo u osnovnom okusu, kao svježi krem sir, a vremenom je osnovni okus obogaćen okusima.

Ulaskom Agrokora u vlasništvo Belja, jedna od prvih investicija bila je kupovina nove linije za proizvodnju i pakiranje ABC svježeg krem sira, 2006. godine. ABC sir je dobio novi dizajn i novu ambalažu, koja se zadržala do danas, a pakiranja od 20g, 50g, 100g i 200g te paleta okusa zadovoljavaju različite ukuse i potrebe potrošača.

Proizvod Jedinstvenim tehnološkim postupkom od pažljivo biranog i kontroliranog mlijeka s farmi Belja nastaje potpuno prirodan proizvod - ABC svježi krem sir koji u svom sastavu ima samo tri sastojka.

Ekstrakvalitetno svježe mlijeko svakodnevno se proizvodi na šest farmi Belja, u čijem se sastavu nalazi i Topolik, najveća robotizirana farma muznih krava u ovom dijelu Europe.

Od vlastitog, beljskog mlijeka priprema se i vrhnje za ABC sir, dok se sasvim mala količina soli dodaje prilikom proizvodnje kako bi se dobio sir poznate meke teksture i punoće okusa. Tajna svježine i punoće okusa ABC svježeg krem sira je upravo u pažljivo vođenom tehnološkom procesu usavršavanom tijekom posljednjih trideset godina, zbog čega je postignuta iznimna kvaliteta i trajnost proizvoda bez dodatka konzervansa i aditiva.

Nedavni razvoj Uz okuse šunke, vlasca i povrća, početkom 2012. godine predstavljen je novi okus koji je obogaćen sitno narezanim zelenim maslinama i delikatesnim kiselim krastavcima. Okus svojom lakoćom i svježinom podsjeća na more i ukusnu mediteransku kuhinju, zbog čega je dobio ime ABC Mediteran. Zahvaljujući posebnoj tehnologiji proizvodnje i odabranim sastojcima, ABC Mediteran je svakako jedinstven okus na tržištu šire regije.

Promocija U kampanji lansiranoj početkom 2012. godine kao novo lice ABC svježeg krem sira predstavljena je mlada glumica Doris Pinčić, zvijezda popularne serije Larin izbor. Doris je, u skladu s novim sloganom „Prirodan i lagan izbor“, pravi izbor za ambasadora proizvoda kao što je ABC sir. ABC sir sadrži samo tri sastojka - mlijeko, vrhnje i malo morske soli zbog čega je Prirodan i lagan izbor za ukusne sendviče, zdrav doručak ili međuobrok od najranije dobi, ali i kao inspiracija za gurmanske čarolije.

Kremasta struktura i bogat i svježi okus ABC sira dobro će upotpuniti umake za tjestenine, mesa i ribu, obogatiti guste juhe, složence, peciva ili palačinke. Kolači i slastice, kao i popularni cheesecake za čiju izradu je potreban kvalitetan svježi krem sir, biti će još kremastiji. Brojne mogućnosti primjene ABC sira u kulinarstvu čine ga jednom od omiljenih obiteljskih namirnica, a bogata riznica recepata i ideja s ABC sirom nalazi se na web stranici www.abcsir.com.

Vrijednosti robne marke Zbog svojih visokovrijednih sastojaka, proteina, kalcija i vitamina, ABC sir je namijenjen svim dobnim skupinama, a kod djece je omiljen već u najranijoj dobi.

Jedna od najvrijednijih zdravih navika koje dijete može usvojiti jeste redovito konzumiranje doručka.

Kvalitetan će doručak osigurati energiju za obaveze koje stoje pred djetetom, ali i pružiti prijeko potrebne nutrijente za njegov pravilan rast i razvitak.Uzevši u obzir specifičnosti prehrane djece, odličan izbor za doručak je upravo ABC svježi krem sir koji će djetetu osigurati visokovrijedne bjelančevine ključne za pravilan rast i razvoj tkiva te kalcij za zdrave i čvrste kosti. Osim toga, ABC sir doprinosi dnevnom unosu važne mineralne tvari željeza, ali i magnezija te vitamina A, D i B2.

Zbog svog nutritivnog sastava, ABC krem sir je odličan izbor za svaku trudnicu.

Izvor je visokovrijednih bjelančevina nužnih za pravilan rast i razvoj tkiva i fetusa, kalcija za formiranje kostiju i zubi, a doprinosi i sveukupnom unosu željeza, cinka i magnezija. Također, ABC krem sir je vrijedna pomoć budućoj majci u zadovoljenju povećanih potreba za energijom.

ABC svježi krem sir u kombinaciji sa integralnim pecivom čini uravnotežen i nutritivno vrijedan doručak ili međuobrok koji će organizmu osigurati potrebnu energiju i visokovrijedne bjelančevine. Zbog jednostavnog nanošenja ABC svježeg krem sira na omiljeno pecivo, obrok je u trenutku spreman, pružajući užitak u bilo koje doba dana svima onima koji zbog obaveza pate od nedostatka vremena.

ABC svježi krem sir nameće se kao odličan izbor u zadovoljenju potreba osoba starije dobi. Osigurava visokovrijedne bjelančevine sa svim esencijalnim aminokiselinama te značajne količine kalcija, mineralne tvari važne u prevenciji pojave osteoporoze.

Zbog svoje mekane strukture, ABC krem sir ne uzrokuje probleme sa žvakanjem što je učestali problem kod starije populacije.

ABC svježi krem sir je odličan izbor svakog sportaša jer mu pruža prijeko potrebne visokovrijedne bjelančevine odnosno osigurava sve esencijalne aminokiseline. ABC svježi krem sir u kombinaciji sa integralnim pecivom i voćnim sokom pruža sve elemente koji su potrebni za sportski uspjeh.

ABC svježi krem sir je potpuno prirodan proizvod i kao takav je prirodan i lagan izbor za sve generacije.

Više o ABC svježem krem siru saznajte na web stranici www.abcsir.hr.

www.abcsir.hr JESTE LI ZNALI...

ABC svježi krem sir Proizvodnja ABC svježeg krem sira je započela 1980. godine.

ABC svježi krem sir čine samo tri sastojka: vrhnje, mlijeko i malo soli.

ABC svježi krem sir ne sadrži konzervanse i aditive.

Kao izvor visokokvalitetnih proteina i esencijalnih masnih kiselina te vitamina A i D, ABC sir je bitan za ukupan dnevni unos minerala i kalcija, što je od posebne važnosti za rast i očuvanje zdravlja kostiju.

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Tržište

Istorijat/ Povijest

Film, kao medij, je u svjetskim razmjerima jedan od vodećih načina zabave. Osnivanjem prvog multiplex kina u Sarajevu, Cinema City je postao vodeći kino prikazivač u Bosni i Hercegovini.

Iako je bosanskohercegovačko tržište manjih rmanjih razmjera nego ostale zemlje u regionu te po procjenama ne predstavlja visokoprofitno tržište, ipak Cinema City donosi značajne rezultate, kako na domaćem, tako i na regionalnom tržištu.

Aktuelne analize tržišta kino prikazivača ocjenjuju da Cinema City trenutno nema direktnu konkurenciju na području Federacije Bosne i Hercegovine. Samim tim tržišni udio kompanije Forum d.d., tj. Cinema City-a u segmentu kino prikazivanja je neusporediv sa tršišnim udjelom ostalih kino prikazivača, što čini Cinema City apsolutnim liderom.

Na ovaj način, Cinema CIty je animirao kompletno tržište i ponudio novi vid zabave te specifičnim marketingom uspješno vratio publiku u kina.

Filmska kuća Forum d.d. pravni je sljedbenik gradskih kina koja su nastala 1950. godine. U početku svog postojanja kompanija se isključivo bavila prikazivanjem filmova, sve do 1984. godine, kada počinje sa distribucijom i proizvodnjom filmova.

Proizvodnjom filmova kompanija se počela baviti 1985. godine. Prvi snimljeni film je "Otac na službenom putu" reditelja Emira Kusturice i dobitnika Zlatne palme u Cannes-u. Šezdesetih i sedamdesetih godina, u programskom smislu, kompanija je integrisala sve veće centre u Bosni i Hercegovini, tako da je u njenom sastavu djelovalo 35 dvorana sa oko 13.000 sjedišta.

Danas Forum d.d. u svom sastavu ima osam kino dvorana lociranih u gradu Sarajevu. U novije doba Forum d.d. otvara poslovnu jedinicu Multiplex Cinema City koja počinje sa radom 2009. godine kao potpuno domaća investicija. Na taj način Cinema City dobija status prvog sarajevskog multiplex kina, koji je otvoren na 2.500 m2 sa 5 kino dvorana ukupnog kapaciteta od 700 sjedišta.

Dolazak multiplex kina u Sarajevo, a i u Bosnu i Hercegovinu, označio je i povratak publike u kina.

Multiplex omogućava izbor filmova, viši tehnički standard gledanja i usputnu odluku o odlasku u kino.

Kina starije generacije, uz skromnu opremu i striktne termine prikazivanja, ne mogu se usporediti s opuštenim komforom kućnog kina.

Dostignuća Zahvaljujući ogromnom zalaganju i uspješnom poslovanju, Cinema City je u samo dvije godine dostigao brojku od 750 000 gledatelja sa više od 306 filmova, više desetina evenata vodećih kompanija i stranih predstavnika u BiH. Cinema City je veoma posvećen uvođenju i provođenju novih usluga koje upotpunjuju ponudu i ozbiljno se bave personaliziranjem odnosa sa klijentom u cilju zadovoljavanja potreba potrošača.

Od 2010. godine pa do danas, Cinema City je uspio digitalizirati dvije najveće dvorane i tako obogatiti kvalitet projekcija kao i ukupnu ponudu naslova u 3D formatu. Uvedene su telefonske rezervacije, kao nova usluga koja omogućava najvjernijim posjetiteljima odabir mjesta na vrijeme, kako bi se izbjegle gužve i čekanje na kino blagajnama.

Velika pažnja je posvećena projektima za mlade kao i lokalnoj zajednici. Jedan od projekata koje podržava Cinema City jeste projekat studentskih ID kartica koje omogućavaju studentima bolji standard i pristupačnu zabavu. Desetak projekata podrške

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Proizvod

lokalnoj zajednici omogućavaju učesće zajednice u razvoju kina kao što kino učestvuje u razvoju lokalne zajednice.

Cinema City je jedna filmska priča koja postoji zahvaljujući brojnim događanjima i svečanim premijerama čime svijet filma postaje stvaran za svakog posjetitelja.

Kako bi gledanje filmova bilo što primjerenije posjetiteljima, u ponudi multiplex kina Cinema City su komforne klimatizirane dvorane s wall-to-wall platnima i najboljom svjetskom audio vizualnom tehnologijom. Uvođenjem posebnih usluga, ponoćnih i skrivenih premijera, svjetskih naslova, filmskih matineja, rezervacijom ulaznica, te najnovijom atrakcijom 3D filmovima, Cinema City zadovoljava sve vrhunske svjetske standarde u branši. U ponudi iste je event centar za organizaciju prestižnih festivala, premijera i drugih događanja.

Nedavni razvoj U cilju jačanja svoje liderske pozicije i pružanja vrhunskog ugođaja svojim posjetiteljima, Cinema City početkom februara 2012. godine instalira digitalni

kino projektor u drugoj po veličini dvorani. Uz pomoć 3D naočala i najnovije ponude filmskih naslova, omogućen je specijalan doživljaj, u što su se uvjerili i mnogi posjetitelji. Zavidan uspjeh u 2012. godini ostvaruje Cinema City Event Centar sa aktivnostima koje su organizirane od strane prestižnih domaćih festivala i ambasada. Također, tu su i uspješne redovne kampanje: Valentinovo, 8. mart, Blockbuster season, Mjesec romantičnih komedija i Halloween. Za najmlađe posjetitelje u toku zimskog raspusta finalizirana je i kampanja Zimske čarolije.

U narednom periodu Cinema City planira uvođenje digitalnih kino projektora i u preostale tri dvorane. U cilju proširenja svojih kapaciteta, Cinema City ima u planu izgradnju dvije dodatne kino dvorane. Za naše najvjernije posjetitelje planirano je i uvođenje usluge loyalty kartica i on-line kupovine kino ulaznica.

onog koji na njega ostavlja poruka upućena kao televizijska reklama (Izvor: CAA/CAVIAR, Pearl&Dean). U cilju povećanja prodaje postojećeg, a posebno kod uvođenja novog proizvoda, posebno je važno pružiti potrošaču mogućnost fizičkog kontakta s proizvodom, a multiplex Cinema City pruža klijentima i tu mogućnost kroz sampling promocije u kombinaciji sa oglašavanjem. Vip Media Group d.o.o je marketinška agencija specijalizirana za prodaju oglasnog prostora u Cinema City kinu.

Vrijednosti robne marke Cinema City je u dvije godine rada postao prepoznatljiv brend koji čini sastavni dio svakodnevnog života posjetilaca i tako ga obogaćuje u punom smislu i daje novu vrijednost kvaliteti života u gradu.

Velikim zalaganjem, ljubavlju i ulaganjem svih onih koji vole film, Cinema City je zadržao tendenciju edukativno-kulturološkog i društvenog obogaćivanja društva i lokalne zajednice.

Još jedan bitan pokazatelj vrijednosti robne marke su partneri koji su prepoznali novi način oglašavanja u kinu i novi način komunikacije sa krajnjim korisnicima. Partneri Cinema City su poznate domaće i internacionalne kompanije, no stalno dolaze i novi partneri koji traže drugačije i originalne načine oglašavanja.

Ni jedan drugi medij se ne može usporediti sa oglašavanjem u kinu. Udobna sjedala, opuštena atmosfera, veliki ekran i vrhunski zvuk, okruženje su u kojem poruka naših partnera dolazi do potrošača.

www.cinemacity.ba

Promocija Poznat je slogan Cinema City kina: "Dobrodošli u grad filma".

Zadržati status prepoznatljivog "grada filma" i pružiti posjetiteljima vrhunski ugođaj uvođenjem dodatnih pogodnosti, osnovni je put u kojem će se Cinema City dalje razvijati.

Kako bi se Cinema City što više približio svojim krajnjim posjetiteljima, u promociji svojih usluga koristi različite kanale oglašavanja, a kao glavni kanal oglašavanja koristi elektronske (TV, radio i web) i pisane medije (magazini, dnevne novine i ostali printani materijali). Cinema City posvećuje veliku pažnju svojim posjetiocima i tako personalizira odnos i potrebe tržišta te promovira svoje usluge.

Posjećenost Cinema City kina mnogi su prepoznali kao idealnu priliku za oglašavanje.

Glavninu kino posjetitelja čine muška i ženska populacija starosne dobi od 14 do 30 godina (70%) te populacija od 31 do 40 godina starosti (20%) dok su 10% posjetilaca djeca.

Neovisna istraživanja su pokazala da je utjecaj poruke koju je potrošač dobio u kinu 5 puta veći od

JESTE LI ZNALI...

Cinema City Film sa najviše gledatelja je Avatar, kojeg je pogledalo ukupno 27 696 gledatelja.

Od ukupnog broja sjedala, 10% su ljubavna sjedala.

750 000 je broj posjetitelja multiplex kina Cinema City do kraja 2011. godine.

Tokom 2011. godine posjetioci multiplex kina Cinema City konzumirali su 7 tona kokica od kukuruza vrhunske kvalitete. U istom periodu posjetioci su konzumirali 60 000 litara osvježavajućih pića.

Cinema City je uključen u 10 stalnih projekata unapređenja lokalne zajednice.

Oskarovac Morgan Freeman 2010. godine posjetio je Cinema City.

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Tržište Fabrika duhana Sarajevo d.d. postoji i djeluje od 1880. godine i vodeći je proizvođač duhanskih proizvoda u Bosni i Hercegovini Tradicija, kao skup znanja i vještina koje se stalno unapređuju i prenose generacijama uposlenika FDS-a, ugrađena je u kvalitet naših proizvoda, što potvrđuje činjenica da smo danas vodeća kompanija u Bosni i Hercegovini i jedna od najmodernijih duhanskih kompanija u jugoistočnoj Evropi.

Jedan od najbrže rastućih brendova iz portfolia FDS-a je brend CODE koji pored visokog udjela na tržištu Bosne i Hercegovine, bilježi značajan uspjeh i na tržištima Srbije, Crne Gore i Makedonije.

Razvojem kvalitetnih kanala distribucije,te ulaganjem u vlastitu maloprodajnu mrežu, FDS čini lako dostupnim svoje proizvode na cjelokupnom tržištu Bosne i Hercegovine, kao i na regionalnim tržištima.

Dostignuća Lansiranjem proizvoda CODE 2006. godine, FDS je istovremeno pokrenula i CODE Club, prvi klub potrošača u Bosni i Hercegovini koji je za veoma kratko vrijeme dostigao nevjerovatan broj od preko 10.000 članova, čiji broj i dalje raste.

Prepoznatljivost brenda CODE čini i vrpca na omotu paklice cigareta na kojoj se nalazi jedinstveni kod koji služi za ulazak u CODE club.

Pored mnogobrojnih akcija nagrađivanja lojalnih potrošača, FDS i CODE se mogu pohvaliti i društveno odgovornim radom na području ekologije, kulture i sporta. Pod zastavom brenda CODE pružena je podrška mnogobrojnim manifestacijama, sportskim klubovima i udruženjima.

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Istorijat / Povijest Fabrika duhana Sarajevo osnovana je 1880. godine, samo dvije godine nakon okupacije Bosne i Hercegovine od strane Austro-Ugarske monarhije i jedno je od prva četiri industrijska preduzeća u Bosni i Hercegovini.

Prvi proizvodi Fabrike duhana bili su paklići rezanog duhana, koji su se u početku proizvodili ručno, u tzv. avanima. Duhan koji se koristio u ovu svrhu bio je mješavina različitih vrsta duhana. Pakovanja rezanog duhana također su bila raznolika. Još u austro-ugarskom periodu ovaj proizvod Fabrike duhana Sarajevo se izvozio.

S proizvodnjom cigareta započelo se krajem 1882. godine. Sve do 1905. godine cigarete u Fabrici su pravljene ručno, kada je nabavljena prva mašina za automatsku izradu cigareta.

Do početka Prvog svjetskog rata iz Fabrike duhana Sarajevo na tržište su izašle 23 vrste cigareta.

Pakovane su u kutije od drveta, lima, kartona. Najmanje pakovanje je brojalo pet, a najveće sto komada cigareta.

Fabrika je u toku svoga postojanja, koje traje duže od jednog stoljeća, trpjela posljedice smjene vlasti i različitih društveno-političkih sistema, ali nikada nije prestajala s radom i proizvodnjom. Stvarajući uporno i osmišljeno svoj renome kod potrošača i poslovnih partnera, Fabrika duhana Sarajevo je osvajala tržište kako Bosne i Hercegovine, tako i daleko van njenih granica, sve do Egipta, Rusije, Turske, Kine, Japana...

Od 1971. godine Fabrika duhana Sarajevo se, u cilju

modernizacije, okreće ka uvozu savremene opreme, koja je primjerena novoj tehnologiji proizvodnje cigareta. Takva orijentacija, omogućila je Fabrici da postane jedna od najmodernijih duhanskih fabrika u Evropi i vodeća na južnoslovenskim prostorima.

Kroz 132 godine svoga postojanja, Fabrika duhana Sarajevo je prolazila kroz periode izrazitih uspjeha, ali i padova, koji su redovno bili posljedica djelovanja izvana.

Zasigurno najteži period Fabrike je ratni period od 1992. do 1995. godine. Iako teško oštećena usljed ratnih dejstava, Fabrika duhana Sarajevo ni tada nije prestajala s radom. Cigareta ove Fabrike, u četverogodišnjoj opsadi Sarajeva, bila je sve: i nasušna potreba, i odušak, i platežno sredstvo. Ratni asortiman cigareta, koje su pakovane u ambalažu kakva nikad i nigdje prije nije bila upotrebljavana, paklice rezanog duhana i duhan za lulu, svjedoče ne samo o životu Fabrike u tom periodu, već i o životu jednog grada.

Proizvod Fabrika duhana Sarajevo je nakon provedenih analiza tržišta i potreba potrošača 2006. godine tržištu ponudila novi brend CODE. Uz kvalitetna pušačka svojstva i privlačan izgled, CODE je za kratak period pronašao svoje kupce i u svom segmentu zauzeo visoku poziciju na tržištu BiH. Kvalitetne mješavine duhana u proizvodima CODE RED, CODE BLUE i CODE SKY zadovoljavaju različite

potrebe i ukuse potrošača.

Iako FDS nije obavezna, prema trenutnoj zakonskoj regulativi u Bosni i Hercegovini, ona nastoji da svoje proizvode proizvodi u skladu s direktivama Evropske unije pogotovo kad je u pitanju maksimalan sadržaj nikotina i ugljen-monoksida.

U skladu s tim, CODE RED sadrži 0,9 mg nikotina i 10 mg ugljen-monoksida, CODE BLUE 0,7 mg nikotina i 10 mg ugljen-monoksida; CODE SKY 0,5 mg nikotina i 8 mg ugljen-monoksida.

Nedavni razvoj Kroz istraživanja koja redovno provodi, uočeno je da potrošačima CODE-a, pored vrlo prihvaćenih pušačkih svojstava, puno znači i dizajn proizvoda.

U skladu s rezultatima istraživanja, 2010. godine na CODE je primjenjeno novo, moderno round corner pakovanje te je isti redizajniran. Uz redizajn, CODE je dobio i atribut BLUE zadržavajući pri tom pušačka svojstva i kvalitet na koji su pušači navikli. Zatim su lansirane ekstenzije brenda CODE: CODE RED jačih pušačkih svojstava i CODE SKY manje izraženih pušačkih svojstava.

Promocija U skladu sa sve strožijim zakonskim regulativama, CODE komunikaciju sa svojim potrošačima ostvaruje

direktno na prodajnim mjestima u cilju upoznavanja potrošača s novostima i aktivnostima koje se realizuju u okviru brenda CODE. Sa potrošačima brenda CODE direktno komuniciramo putem CODE kluba prateći na taj način njihova očekivanja i prilagođavamo sam brend i naše aktivnosti radi što boljeg ispunjenja njihovih želja.

CODE je kroz imidž kampanju u 2011. godini potvrdio da se njegovi potrošači osjećaju mladima te nastoje da život upotpunjuju radostima.

Značajan iskorak u direktnoj komunikaciji s potrošačima CODE je napravio u 2011. godini na društvenim mrežama naročito kroz projekat CODE In The House.

Realizacijom različitih sponzorskih projekata Code podržava moderne muzičke pravce. Tako su u proteklom periodu muzičke manifestacije i projekti Code music fest i Code music life doprinijeli afirmaciji mladih rock bendova na bh. muzičkoj sceni.

Zahvljajujući CODE-u tokom 2011. godine ljubitelji elektronskog zvuka su mogli čuti neke od najznačajnijih regionalnih DJ-eva kao i svjetsku zvijezdu Alexa Gaudina. Code in the house je u 12 gradova Bosne i Hercegovine donio odličnu atmosferu, vizualni spektakl i plesni performans kakav se rijetko viđa.

CODE intenzivno podržava i sport: kako najpopularniji fudbalski klub „Želju“, tako najtrofejniji klub u Bosni i Hercegovini OKI Fantome, te mnoge druge, a i najvažniji je dio aktivnosti koje Fondacija FDS sprovodi sa svojim stipendistima!

Vrijednosti robne marke Brend Code se u kratkom periodu etablirao u jedan od vodećih brendova u svom segmentu. Zahvaljujući tradiciji kvalitete Fabrike duhana Sarajevo, recepturama koje sadrži najkvalitetnije svjetske i domaće duhane te modernom pakovanju, brzo je stekao povjerenje potrošača.

Zadovoljavajući različite potrebe pušača za jačinom cigarete, ponuđen u više varijanti, Code je svestran brend koji pokazuje kako ukus zaista nema granica!

www.fds.ba

JESTE LI ZNALI...

CODE Dizajnerski tim FDS 2010. godine je potpuno samostalno realizovao projekat grafičkog redizajna Code-a.

U FDS-u je konstruisana i proizvedena poluautomatska mašina za pakovanje cigareta pod nazivom “Gibo I (slijedile su verzije II, III, IV i V), mašina za celofarinanje “Gliber” te mašina za grupno pakovanje. Podaci govore da je od 1960. do 1970. godine u FDS-u napravljeno i prodato oko 40 ovih mašina.

U FDS-u je 2010. godine proizvedena prva slims cigareta u Bosni i Hercegovini.

Godine 1966. FDS je zabilježila rekordnu proizvodnju od 6.364 miliona cigareta.

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Tržište DHL je globalni tržišni lider u logistici, koji pruža svojim klijentima široku lepezu usluga poput ekspres i pismonosnih pošiljki te prevoza teških tereta putem kopna, mora i zraka, a sve u cilju pružanja najkvalitetnije usluge svojim klijentima.

Sa napretkom tehnologije današnja tržišta su sve bliža. Što je prije bilo nezamislivo, komplikovano i ekonomski neprihvatljivo, danas se radi sa lakoćom. Živimo u svijetu gdje poslovanje više nema granica.

Postoje samo dobavljači i kupci. Uspješan je onaj koji što brže i što kvalitetnije može plasirati svoju robu i usluge na tržište blizu svojim kupcima, te u isto vrijeme na što ekonomičniji način.

Kao Grupa, Deutche Post DHL je prisutan u 220 zemalja i teritorija širom svijeta. Transportuje oko 5% globalnog volumena kroz svoju mrežu te zapošljava preko 500.000 uposlenih. Ovo ih stavlja među deset najvećih poslodavaca u svijetu. Održavaju preko million kontakata sa klijentima svakog sata.

Dostignuća DHL-ova stručnost se odnosi na međunarodni ekspres, zračni i okeanski kargo te cestovni i željeznički transport. Globalna mreža pruža klijentima vrhunski kvalitet usluga i poznavanje lokalnog tržišta kako bi zadovoljili njihove potrebe u lancu nabave.

DHL pokriva 120.000 destinacija širom svijeta. Dio je Deutsche Post DHL i sastoji se od četiri divizije.

DHL prihvata svoju društvenu odgovornost podržavajući zaštitu klime, pomoć u kriznim područjima i obrazovanju. Grupa je ostvarila prihod preko 52,8 milijardi eura u 2011. godini.

DHL je na ovim prostorima bio prisutan još u okvirima bivše Jugoslavije i to od 1984. godine preko agenta. Godine 1989. otvara vlastitu kompaniju.

Početkom 1996. godine, putem direktne strane investicije u osnivanje prve i jedine ekspresne kurirske kompanije u BiH u to vrijeme, DHL osniva DHL International d.o.o. Sarajevo. Do danas to je jedina kompanija prisutna na domaćem tržištu kao integralni dio međunarodne ekspresne mreže u punom, stopostotnom vlasništvu, bez ikakvih lokalnih posrednika u vidu agenata ili slično.

Kompanija sa najdužim prisustvom na tržištu, opredijeljena je na investiranje u cilju kontinuiranog

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poboljšavanja usluga. DHL već 12 godina ekskluzivno koristi avion sa 5 letova sedmično (svaki radni dan) u oba pravca, prevozeći isključivo robu klijenata DHL-a.

Ovo DHL-u daje zavidnu prednost na tržištu, i omogućava da DHL pruža raniju dostavu uvoznih pošiljki, kao i najduži rok krajnjeg preuzimanja izvoznih pošiljki svojim klijentima. To u isto vrijeme daje DHL-u najveći stepen sigurnosti u transportu jer su na taj način pošiljke stalno u rukama jedne globalne kompanije.

DHL se oslanja na svoju široku i jaku mrežu i jedina je kompanija u Bosni i Hercegovini koja nudi vremenski ograničene dostave kao što su Express 9:00, Express 10:30 i Express 12:00 u skoro sve veće poslovne centre u Evropi i svijetu generalano, sa punom garancijom povrata novca. DHL je prisutan u svim većim poslovnim centrima u zemlji sa dnevnim konekcijama na svim rutama.

DHL u Bosni i Hercegovini, kao i u svim ostalim zemljama, pokazuje svoju društvenu odgovornost vodeći se primjerima u praksi. DHL-ove akcije uključuju aktivnosti u programima Dobro8, podršku Udruženju "Život sa Down Syndromom" i mnoge druge, uključujući slične aktivnosti i u raznim sportovima i kulturi, poput Sarajevo Film Festivala,

Mediteran Film Festivala i drugih. Među posljednje u nizu akcija društvene odgovornosti spada i "DHL Volonterska sedmica" koju DHL organizuje na globalnom nivou. U 2010. godini DHL je organizovao Volontersku sedmicu u saradnji sa Crvenim Križom/ Krstom Kantona Sarajevo. Akcija je uključivala dostavu paketa sa hranom i higijenskim potrepštinama, kao i motivisanje ljudi da kupe osnovne prehrambene namirnice u nekoliko shopping centara u Sarajevu, što je kasnije donirano u gradsku narodnu kuhinju, kao i prikupljanje odjeće za djecu i odrasle od strane DHL uposlenika.

Donacija je dostavljena na Dan starijih osoba.

U 2011. godini, DHL je proveo svoju Volontersku sedmicu u saradnji sa KJKP Sarajevo šume. Aktivnosti su uključivale pošumljavanje oblasti na planini Igman.

Preko 90% uposlenika DHL-a redovno učestvuje u aktivnostima tokom DHL-ove Volonterske sedmice.

Također, DHL je dao podršku i Centru "Edusobrazovanje za sve".

Istorijat/ Povijest DHL je osnovan u San Franciscu 1969. godine od strane 3 poduzetnika: Adrian Dalsey, Larry Hillblom i Robert Lynn. Danas je to kompanija koja stoji visoko

kao globalni lider na tržištu međunarodne ekspres i logističke industrije.

Tri partnera su napravila istorijski korak, a da nisu ni sanjali da će promijeniti svijet poslovanja kakvog su ga oni poznavali. Te 1969. godine, DHL je krenuo malim koracima u izgradnju budućnosti, lično prevozeći dokumentaciju avionom iz San Franciska do Honolulua. Od tada, DHL mreža je rasla nevjerovatnom brzinom. Na dvadesetu godišnjicu postojanja kompanije, DHL je imao 175 ureda i 20.000 uposlenika.

U toku 2003. godine, Deutsche Post World Net je postao novi vlasnik DHL brenda. Iste godine, DPWN je spojio ekspres i logističke kompanije pod istim brendom. Od 2009. godine grupacija posluje po imenom Deutsche Post DHL ili skraćeno DP DHL. U Bosni i Hercegovini usluge DHL-a koristi više od 3,500 kompanija, institucija i pojedinaca u svom svakodnevnom poslovanju, kako internacionalno, tako i u domaćem prijevozu.

Proizvod DHL je globalno prisutan putem četiri velika sektora: DHL Express, DHL Global Forwarding & DHL Freight, DHL Supply Chain i DHL Global Mail.

DHL Express se proteže na više od 220 zemalja širom svijeta i više od 120 000 destinacija. Ovaj sektor je specijalizovan u dostavi "od vrata do vrata” međunarodnih paketa i dokumenata, kao i ekspres dostave u domaćem saobraćaju. Sa tri opcije dostave: Same Day (dostava isti dan), Time Definite (dostave unutar 1-2 radna dana) i Day Definite (dostave u okviru 3-5 radnih dana), moguće je pružiti klijentima široku lepezu usluga dizajniranih u skladu sa klijentovim potrebema transporta i vremena.

Kao tržišni lider za zračni i pomorski prijevoz, DHL Global Forwarding pruža mnoge usluge sa dodatnom vrijednošću, kao što je transport roba i teške opreme prema željenim destinacijama te osigurava prilagodljiva rješenja za velike logističke projekte i sveobuhvatne carinske procedure. DHL Freight je specijaliziran u međunarodnom i domaćem cestovnom i željezničkom prijevozu za puni ili tzv. zbirni utovar unutar Evrope. Sveobuhvatna carinska rješenja obezbjeđuju siguran i jednostavan protok roba između državnih granica. DHL Supply Chain je

odgovoran za logistička i prilagođena rješenja transporta za različite industrije kojima je potrebno efikasno upravljanje lancem nabave, što uključuje skladištenje i logistiku na jednoj strani, a na drugoj uključuje prodaju, proizvodnju i organizaciju narudžbi.

DHL Global Mail je svjetski lider na području međunarodnog poštanskog poslovanja i nudi najbolje savjete u posebno kreiranim rješenjima za Vaša pisma i B2C (business to customer) pakete.

U posljednjih nekoliko godina, DHL ulaže dosta na razvoju različitih eCom alata. Ovo omogućava DHL klijentima jednostavniji i brži pristup DHL uslugama. U Bosni i Hercegovini alati dostupni klijentima su: ImportExpressOnline (online alat koji omogućava naručivanje pošiljki iz inostranstva i direktni kontakt sa dobavljačem te jednostavan pregled uvoznih pošiljki u arhivi), WebShipping (online alat koji omogućava brzu pripremu potrebne dokumentacije za pošiljku, kao i naručivanje dolaska kurira i jednostavan pregled izvoznih pošiljki u arhivi) i eMailShip (alat koji omogućava jednostavnu pripremu tovarnog lista i prateće fakture slanjem e-mail poruke).

Nedavni razvoj DPWN (Deutche Post World Network) je pripojio DHL robnu marku 2003. godine. Od tada, DHL je postao istinski superbrand u logistici širom svijeta.

U 2006. godini, DHL je preuzeo kompaniju Exel i ojačao svoju poziciju logističkim partnerstvom sa Formulom 1®. To uključuje transport trkaćih bolida, motora, guma, rezervnih dijelova i TV opreme na prekookeanske trkaće staze, kao i opskrbu više od 1 miliona litara goriva korištenih za vrijeme 18 utrka na četiri kontinenta. Za svaki vikend utrka DHL dostavi 300 tona opreme, dovoljno da popuni 100 kamiona.

Na samoj stazi, DHL-ov centar mobilne logistike pruža uslugu 24 sata dnevno pokrivajući sve, od dostave paketa i dokumenata, do carinskog posredovanja i pošiljki opasnih materija, kao i robe na temperaturnom režimu. DHL također transportuje sav materijal za Paddock Club, eksluzivnu VIP zonu.

Godine 2007., DHL je napravio svoj Inovativni Centar koji okuplja akademike, stručnjake iz polja industrije i tehnologije, koji primjenom svojih znanja, unapređuju buduće mehanizme poslovanja na planu logistike. DHL je posvetio veliku pažnju razvitku logistike i koristeći se prototipovima i pilot projektima, dizajnira samoodrživa i standardnizovana sveobuhvatna rješenja, te samim tim drži korak sa najnovijim tehnološkim razvojima i prati promjene u potrebama klijenata.

U maju 2008., DHL je zvanično otvorio evropski sortirni centar u Leipzigu, na Halle međunarodnom aerodromu u Njemačkoj. Najnovija tehnologija u sortirnom centru omogućava DHL-u da nastavi pružati najbolju moguću uslugu, kvalitet i da stigne do svojih klijenata. Ovo je jedan od tehnički najsavremenijih sortirnih centara u industriji, sa svjetski najsofisticiranijom opremom za sortiranje, koji ujedno štiti i ojačava DHLovu vodeću poziciju u Evropi i globalno, ekspresno tržište.

Količina tereta koja prolazi svaki radni dan trenutno je oko 1,500 tona svake noći, ali do 2012. godine ova cifra će narasti do 2,000 tona.

DHL Express u Bosni i Hercegovini koristi kapacitete ovog modernog sortirnog centra u svom svakodnevnom poslovanju.

Promocija DHL predstavlja jednu od najpoznatijih robnih marki u svijetu. Između ostalog, razlog za to su dugogodišnje i visokokvalitetne marketinške kampanje. Prethodne godine obilježile su kampanje koje podržavaju logistička partnerstva kao npr. za film "Nemoguća misija III", utrke "Formula 1®", muziku "Leipzig Gewandhaus Orkestar", modu "New York Fashion Week" i mnogi drugi.

DHL-ov cilj je da postane logistička robna marka za cijeli svijet. Da bi podržali ovo, DHL je razvio novi dinamični, jedinstveni i vitalan izgled i osjećaj, kako bi jasno izdvojili DHL od svojih konkurenata. Novi brend imidž promovira i novi DHL slogan: "Izvrsnost. Jednostavno isporučeno".

Vrijednosti robne marke Snažna robna marka je dragocjen faktor unutar i van jedne kompanije. Unutar kompanije, potpomaže privrženost uposlenika, povećava motivaciju i poboljšava kvalitet usluge. Izvan kompanije, obećava klijentima kvalitet i kontinuitet, povećava njihovu lojalnost i može povećati više od polovine vrijednost dionica kompanije. Snažna DHL robna marka je ključ za uspijeh, kako same kompanije, tako i individualnih profesionalaca. Jačina DHL robne marke leži u 3 osnovna elementa: lične predanosti, proaktivnih rješenja i lokalne snage na globlanom nivou.

Visokokvalitetni proizvodi i procesi, znanje u konkretnim sektorima i široki portfolio proizvoda su izvor iz kojih se najbolja moguća rješenja dobijaju za konkretne potrebe klijenata. DHL kombinuje usluge širom svijeta sa jakim lokalnim prisustvom i time pokriva sve procese. Upravo tamo iza ugla, ma gdje god da se nalaze klijenti ili žele dostavu, DHL povezuje zemlje gdje mnogi njihovi konkurenti nisu ni prisutni. DHL je istinski globalni igrač, koji pristupa poslu sa razumijevanjem i poštovanjem za druge kulture.

www.dhl.ba

JESTE LI ZNALI...

DHL Dosta prije izuma bar kodova, DHL je razvio način da izbjegne pogrešno sortiranje pošiljki. U 1979. godini, DHL je počeo nuditi svojim klijentima višebojne vrećice za različite sektore.

Pogrešno sortiranu vreću lako je bilo identifikovati i grešku ispraviti. Potrošnja vreća je bila toliko velika da je DHL otvorio vlastitu fabriku za vrećice u Hong Kongu.

DHL je bio pionir koncepta “on-board” kurira dajući besplatne aviokarte uposlenicima i njihovim porodicama u zamjenu da dostave pošiljke kao DHL kuriri.

DHL je napravio rani ulazak na tržišta u razvoju.

DHL je bio prva internacionalna ekspres kompanija koja je ušla u Kinu 1980. godine, putem ugovora sa agentom Sinotrans, jedne od najvećih transportnih kompanija u Aziji koja je nudila pomorski, cestovni, željeznički i avioprijevoz.

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Tržište Osnovan prije više od jednog stoljeća kao obiteljsko poduzeće, Dr. Oetker danas predstavlja vodeće poduzeće poznatih brandiranih proizvoda njemačke prehrambene industrije. Proizvode koncerna Dr. Oetker ne cijene samo potrošači u Njemačkoj, nego i u cijeloj Europi, pa i izvan europskih granica. Pod okriljem koncerna Dr. August Oetker Nahrungsmittel KG, brand se neprestalno širi osvajajući najvažnija europska i svjetska tržišta.

Dostignuća S vremenom se mijenjaju stilovi, moda i ukus, što se odražava i na jelima i pićima. Stoga je stalno prilagođavanje robne marke potrošačima ne samo recept za sadašnjost, nego i za budućnost.

Prvoklasni proizvodi i bliska komunikacija i dalje će tijesno povezivati firmu Dr. Oetker s potrošačima, iz generacije u generaciju.

Potrošači su Dr. Oetker proizvode prepoznali kao visokokvalitetne, što potvrđuju i brojne nagrade, poput nagrade Superbrands te nagrada Trusted Brands Reader's Digesta u susjednoj Hrvatskoj.

Dr. Oetker asortiman stalno se širi novitetima prisluškujući želje i potrebe potrošača.

Istorijat/ Povijest Tvrtka Dr. Oetker je obiteljska kompanija koju je osnovao ljekarnik dr. August Oetker 1891. godine u Bielefeldu u Njemačkoj. On je prvi osmislio točnu mješavinu za rahljenje tijesta od 500g brašna - prašak za pecivo "Backin" - koja je dovela do prave revolucije u spravljanju kolača.

Robna marka Dr. Oetker svojim potrošačima jamči proizvode visoke kvalitete, koji su ukusni i koji se lagano pripremaju. U svim segmentima poduzeća razvijena je visoka svijest o kvaliteti samih proizvoda, a to je i ključni faktor uspjeha branda Dr. Oetker.

Proizvod

Brojne inovacije pod imenom Dr. Oetker na tržište Bosne i Hercegovine dolaze ubrzo nakon što se pojave u matičnim zemljama.

Firma Dr. Oetker vrlo veliku važnost pridaje tome da recepture budu prilagođene podneblju i navikama lokalnih potrošača, a vodi se briga i o tome da ambalaža bude na lokalnom jeziku.

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SUPERBRANDS

Proizvodi tvrtke Dr. Oetker dostupni su potrošačima već više od osamdeset godina. Sve je počelo sa osnovnim proizvodima kao što su Backin prašak za pecivo, vanilin šećer, Gustin i pudinzi.

Već u to vrijeme, domaćice su

mogle upoznati Dr. Oetker proizvode preko oglasa u modernim časopisima, ali i iz brošurica i knjiga recepata koje su se tiskale na lokalnom jeziku u regiji.

Vremenom, Dr. Oetker je širio ponudu svojih proizvoda, ali isto tako rasle su i potrebe domaćica koje su vrlo brzo shvatile prednosti i stekle povjerenje u Dr. Oetker proizvode.

Unatrag desetak godina na tržištu je pod imenom marke Dr. Oetker prisutno stotinjak proizvoda. U širokoj paleti Dr. Oetker proizvoda su, uz osnovne dodatke za kolače i deserte, kupcima na raspolaganju: mješavine za kolače, slatki obroci, dodaci za ukuhavanje/zimnicu, Vitalis müsli, Ciobar vruća čokolada, dekori i arome, nadjevi, kandirano i orašasto voće te duboko smrznute Ristorante pizze.

Nedavni razvoj

Tako je Dr. Oetker za čak nekoliko generacija potrošača postao djelićem svakog doma.

Sve veća osviještenost potrošača o sastavu i kvaliteti proizvoda dovoljan je razlog za veća ulaganja i razvoj prozvoda unutar postojećeg Dr. Oetker asortimana, ali i uvođenje novih proizvoda kao odgovor na njihove potrebe i želje.

Tokom 2011. godine dogodile su se značajne promjene u unapređenju poslovanja firme Dr. Oetker u Bosni i Hercegovini. Sve se više ulaže u vrijednost robne marke i uvođenje novih proizvoda.

Dr. Oetker širi distribuciju, a novi proizvodi postižu sve veću prepoznatljivost na policama. Zadovoljni kupci i prodajni rezultati doprinose uspješnosti poslovanja na tržištu praškastih proizvoda.

potrošača kao sigurnost uspjeha i garancija kvalitete.

Stalnim razvojem i uvođenjem novih proizvoda Dr. Oetker stvara sigurnost u svoje proizvode poštivajući želje i potrebe potrošača.

Stogodišnja slatka tradicija na ovim prostorima, originalne recepture i povjerenje domaćica temeljne su vrijednosti marke Dr. Oetker.

www.oetker.hr

Promocija Marketinški cilj je dakako postati brand br.

1 na tržištu dodataka za kolače, deserata i ostalih pomagača. Svojim širokim asortimanom, visokokvalitetnim proizvodima i inovacijama, Dr. Oetker je postao specijalista za slatko u svijesti svake domaćice. Od samog početka ulaže se u različite oblike promocije i komunikaciju s tržištem i potrošačima.

Mnogi recepti objavljuju se u specijaliziranim časopisima i tiskaju se u već tradicionalnim Dr. Oetker knjižicama recepata za božićne kolače, pripremu slatke zimnice i slatkih deserata. Svi recepti nude zanimljive savjete i trikove kod pečenja kolača i pripremu deserata korisne za svakog potrošača.

U 2012. godini, po prvi puta Dr. Oetker ulaže u intenzivnu TV kampanju i to za Original Puding prepoznatljivim TV spotom: "Dom je tamo gdje je puding". U planu je podrška i ostalim segmentima putem TV kampanje i promocija na prodajnim mjestima.

Vrijednosti robne marke Brand Dr. Oetker je na svim tržištima regije br.

1 u svijesti potrošača. Robne marke prepoznate su od strane

JESTE LI ZNALI...

Dr. Oetker Mladi ljekarnik dr. August Oetker prvi je osmislio točnu mješavinu za rahljenje tijesta od 500 g brašna. Tako je davne 1892. godine nastao današnji „Original Backin“ prašak za pecivo.

Praškasti puding od vanilije iz davne 1894. godine zadržao je u Njemačkoj istu recepturu sve do danas, zato je i poznat pod imenom Original Puding.

Prva brošurica s Dr. Oetker receptima u ovoj regiji potječe iz 30-tih godina 20. stoljeća.

SUPERBRANDS

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Tržište "Najveća ponuda na jednom mjestu" koncept je po kojem je poduzeće FIS postalo prepoznatljivo i van granica Bosne i Hercegovine. To je jedinstven pristup u kojem se udružuje kupovina, zabava, rekreacija, ugostiteljstvo, druženje i razonoda u slobodno vrijeme.

Kvalitetnom i korektnom suradnjom sa partnerima iz preko 50 zemalja širom svijeta, FIS u svojoj standardnoj ponudi ima preko 250 000 različitih artikala, čime se ova kompanija i diferencira na tržištu. Širok cjenovni rang, raznolikost ponude i prisutnost u 13 gradova u Bosni i Hercegovini te u dva u susjednoj Hrvatskoj, čine FIS izuzetno pristupačnim i poželjnim mjestom kupovine.

Pored vlastitog maloprodajnog lanca distribucije, niz godina FIS svoje proizvode plasira na tržišta zemalja CEFTE i EU. Bogato snabdjeveni specijalizirani prodajni odjeli, povoljne cijene i brojni prateći sadržaji, učinili su posjet i kupovinu u FIS-u atraktivnim i zabavnim obiteljskim događajem.

Strategija razvoja distributivne mreže u konačnici ima za cilj još kvalitetniju prisutnost na prostoru Bosne i Hercegovine, s tendencijom širenja na susjedna tržišta.

Dostignuća Usvajanje i implementiranje svjetskih normi standarda upravljanja kvalitetom ISO 9001, ispunjavanje ekoloških zahtjeva po EKO TEX standardu i statusi ovlaštenog izvoznika i kućnog carinjenja, omogućili su da kompanija FIS svoje proizvode uspješno plasira na brojna inozemna tržišta. Zbog neophodnosti zaštite domaće proizvodnje i oporavka gospodarstva kroz zajednički nastup bh proizvođača na tržištima EU, FIS je pristupio i projektu "Kupujmo i koristimo domaće".

Višedecenijska ulaganja od preko 100 000 000 KM u razvoj distributivne mreže, proizvodnih pogona i turističkih resursa, rezultirala su sa 250 000 m2 vlastitog prostora i liderskom pozicijom. Uz prestižno odličje "Najmanager decenije", brojna priznanja općinskih, kantonalnih, federalnih i državnih institucija krase zidove poduzeća FIS i svjedoče o njegovom stalnom razvoju i napretku.

U svom radu i razvoju FIS pokazuje odlike senzibilne i društveno odgovorne kompanije.

Osim najvažnije činjenice, kontinuiranog otvaranja novih radnih mjesta i upošljavanja isključivo lokalnog stanovništva, evidentan je i konkretan doprinos

razvoju lokalne zajednice. Tako poduzeće FIS, uz to što danas upošljava 2 500 djelatnika, u svakom gradu u kojem djeluje, aktivno podupire sportske klubove, kulturne manifestacije, te humanitarne i projekte od vitalnog značaja po zdravlje i standard građana.

Priznanje "Poslodavac godine za osobe s invaliditetom 2010" potvrda je Fisove podrške i integraciji invalidnih osoba u lokalnu zajednicu. U svojim redovima FIS ima stalno uposlenih 50 osoba s invaliditetom, raspoređenih na radnim mjestima u skladu s njihovim sposobnostima i afinitetima.

Istorijat/ Povijest Poduzeće FIS u poslovnom svijetu Bosne i Hercegovine prvi put se spominje daleke 1987. godine, kao prva videoteka i preteča kablovske televizije u bivšoj državi.

objekata i pokretanjem drvoprerađivačke i tekstilne proizvodnje, FIS se svrstao u red najvećih domaćih investitora.

Proizvod Izgradnjom vlastite maloprodajne distributivne mreže u svim većim središtima Bosne i Hercegovine, s odlikama moderne trgovine i brojnim pratećim sadržajima, FIS nastoji pružiti kupcima izvrsnu uslugu i velik izbor robe po najpovoljnijim cijenama. Ponudom od 250 000 različitih artikala, grupiranih u 20 specijaliziranih odjela (namještaj, AV i bijela tehnika, posuđe, tekstil, obuća, igračke, prehrana, namještaj, itisoni, alati, vodo-elektro, rasvjeta, repromaterijal), FIS kupcima nudi proizvode iz cijelog svijeta, s posebnim naglaskom na domaće.

Za predah od kupovine, u ponudi su brojni prateći sadržaji; restorani, caffe barovi i slastičarne, kozmetički i frizerski saloni, fitnes centar čime je FIS postao mjestom omiljene obiteljske kupovine.

Već nekoliko godina FIS na tržište plasira i širok asortiman vlastitih proizvoda bilježeći izvanredan prijem kod kupaca. Odličan omjer cijene i kvaliteta, potvrđen i usvajanjem zahtjevnih standarda, prepoznate su pogodnosti pri odabiru namještaja, čarapa, kućnog tekstila i dječje odjeće s potpisom ovog proizvođača.

Nedavni razvoj

Početkom 90-tih godina, poduzeće se počinje baviti trgovinom postavljajući tako temelje danas najvećem domaćem trgovačkom lancu u Bosni i Hercegovini.

Prekretnica u razvoju bio je kamen temeljac za gradnju trgovačkog centra FIS u Vitezu, u proljeće 2002. godine. Petogodišnji period koji je uslijedio, predstavlja ekspanziju maloprodajne mreže FIS širom Bosne i Hercegovine. Višegodišnjim i kontinuiranim ulaganjem od 100 000 000 KM u izgradnju prodajnih 22

SUPERBRANDS

Uz trgovinu koja je primarna, FIS se diverzificirao i na proizvodnu i turističku djelatnost. Stvarajući nove vrijednosti, na tržište plasira vlastite proizvodne robne marke; Anbinni odjeću za bebe, GS čarape, namještaj Ambyenta i eko-gorivo pelet.

Najveći razvoj bilježi robna marka Ambyenta, čiji portfolio proizvoda čini 500 artikala namještaja za stanovanje od pločastih materijala i punog drveta.

Dobar omjer cijene i kvaliteta, usvajanje svjetskih tehnologija, dizajnerskih trendova i visokih proizvodnih standarda, pogodovalo je da FIS-ov namještaj pređe granice Bosne i Hercegovine. Tako se danas Ambyenta namještaj, osim balkanskih zemalja, izvozi i u Njemačku, Austriju, Englesku, Norvešku, Kanadu te daleki Irak i Jordan.

Moderni sportsko-rekreativni kompleks EKO-FIS Vlašić širinom i kvalitetom ponude korisnicima pruža atraktivne sadržaje tijekom cijele godine, svrstavajući se tako na listu najpopularnijih destinacija za aktivni planinski odmor, team building i uživanje u prirodi.

Pored Zlatne ruže turizma 2009. godine, vrijedna potvrda kvaliteta je i konstantan rast broja noćenja i gostiju koji se iznova vraćaju gostoprimstvu EKO-FIS Vlašića.

nagradna igra "FIS nagrađuje povjerenje", s najvećim mjesečnim nagradnim fondom u Bosni i Hercegovini.

Slavonski Brod Cazin

Brčko

Bihać Sanski Most

Banjaluka Čelinac

Bijeljina Gračanica Žepče

Promocija

Vrijednosti robne marke

Temelji Fisovog poslovanja bazirani na ispunjavanju očekivanja kupaca, realiziraju se kroz praćenje trendova u kupovini, stalnom poboljšanju izvrsnosti usluga i stvaranju ugodnog ambijenta za obiteljsku kupovinu.

Za promociju, osim direktne komunikacije sa kupcima, FIS koristi i druge raspoložive kanale oglašavanja. Informacije o kontinuiranim kataloškim akcijama stižu kroz tiskovinu na kućnu adresu kupaca, dnevni tisak i službeni web site, a elektronski mediji koriste se u funkciji unapređenja korporativnog imidža poduzeća.

Uz kontinuitet akcijskih aktivnosti na godišnjoj razini, vikend akcije, popularna sezonska i brojna druga atraktivna sniženja, FIS za svoje kupce organizira samostalne, ali i nagradne igre u suradnji s dugogodišnjim poslovnim partnerima. Praksa je pokazala da kupci prate akcijske aktivnosti i da rado učestvuju u nagradnim igrama koje za njih priprema FIS. Posebno popularna je višegodišnja mjesečna

Dugogodišnji korektan poslovni odnos sa partnerima iz preko 50 Bugojno zemalja širom svijeta i standardna ponuda od 250 000 različitih artikala, Livno kreiranje širokog i kvalitetnog izbora za kupce, Split vrijednosti su na kojima FIS gradi svoj poslovni uspjeh.

Potvrda zadovoljstva Fisovih kupaca njihovo je povjerenje i spremnost na učešće u specijaliziranim Prodajni centri FIS aktivnostima i pogodnostima kroz Klub potrošača koji broji preko Saloni namještaja FIS 100 000 aktivnih članova.

Dosljednost u poslovanju i konstantan rast i

Vitez Sarajevo

razvoj, pozicionirali su poduzeće FIS visoko na ljestvici najpoželjnijih mjesta za kupovinu, s odlikama društveno odgovorne kompanije.

www.fis-bih.com JESTE LI ZNALI...

FIS Vikend posjete Fisovim prodajnim mjestima premašuju broj od 75 000 kupaca.

Klub potrošača FIS broji 100 000 aktivnih članova.

Ambyenta, GS i Anbinni su Fisove robne marke.

FIS se osim primarne trgovine, uspješno bavi turizmom i proizvodnjom namještaja i tekstila.

Zahvaljujući usvojenim standardima svoje proizvode uspješno plasira u zemlje EU, CEFTE, Kanade, Norveške.

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Tržište Florahum je vodeća robna marka u proizvodnji i prodaji poljoprivrednih supstrata u našoj zemlji. Već duže vremena, na tržištu supstrata, etabliran je kao broj jedan u Bosni i Hercegovini. Pored prisustva na domaćem, skupina proizvoda koju reprezentira brand Florahum već se uspješno plasira i na susjedna tržišta Hrvatske, Slovenije i Srbije. Kako je, u protekla dva desetljeća, poduzeće KS Commerce d.o.o. Široki Brijeg, vlasnik branda Florahum, na ova tržišta plasiralo kompletne proizvedene količine svojih supstrata, ne uspjevajući zadovoljiti potražnju za Florahum proizvodima - u kompaniji je donesena odluka za ubrzanim proširenjem proizvodnih kapaciteta. Tako je za predstojeći period planirano širenje na nova tržišta Makedonije, Italije, Kosova i Albanije. Svo ovo vrijeme proizvodi Florahum stizali su do potrošača isključivo distribucijskom mrežom pouzdanih partnera iz Ekotrade d.o.o. Široki Brijeg, koji su u stopu pratili proizvodnju i kontinuirano povećavanje interesa za Florahum proizvode na tržištu.

Da bi postigli sigurnu i kvalitetnu proizvodnju, sve veći broj proizvođača danas se okreće suvremenim načinima poljoprivredne proizvodnje, koji sa sobom nose mnogo manje rizika u odnosu na dosadašnji, "tradicionalan" način proizvodnje. To se osobito odnosi na primjenu širokog izbora specijaliziranih supstrata, gdje Florahum proizvodi zauzimaju istaknuto mjesto na domaćem tržištu. Koristeći ove preparate svaki poljoprivrednik, bio on profesionalac i hobista, vrši supstituciju klasičnih sustava uzgoja biljaka suvremenim podlogama koje se proizvode baš za potrebe njegovih biljaka. Gotovi Florahum supstrati razlikuju se po sastavu, osobinama i namjeni. Ipak ono što je zajedničko za sve njih jeste fitosanitarna sigurnst, kojom se prevashodno eliminira utjecaj patogena, korova i insekata na sadnicu. Florahum proizvodi prisutni su u doslovce svakom, većem ili manjem, poljoprivrednom prodajnom objektu u Bosni i Hercegovini i prepoznati su kao iznimno kvalitetni. Florahum proizvodi omiljeni su supstrati i profesionalaca, barem kod onih koji drže do proizvodnje zdravog cvijeća, povrća i drugih biljaka.

Prema izvješću UN-a iz 1992., broj stanovnika na Zemlji tada je iznosio 5,5 milijardi. Uz prisutni trend povećanja do 2025. iznosit će oko 8,5 milijardi, od čega 83% pripada zemljama u razvoju. Dakle, glad već predstavlja trajnu prijetnju velikom broju ljudi, dok je sposobnost svijeta za dugoročno zadovoljavanje rastuće potražnje hrane neizvjesno. Zato se kao izuzetno važno pitanje nameće: U kakvu zemlju posaditi biljku?

Dostignuća Podloga koju se upotrebljava za uzgoj, mora omogućiti biljkama razvoj i dovoljno hrane da bi bile zdrave i lijepo izgledale. Kako doći do nje znaju u KS Commerce d.o.o.. Oni nude Florahum supstrate koji su stvoreni kroz znanstveno istraživački rad usmjeren prema optimalnoj ishrani bilja, kako s fiziološkog, nutritivnog, toksikološkog, tako i s ekološkog i krajobraznog aspekta u cjelini. Jasno je da je mnogo čimbenika koji utječu na zdravlje i ljepotu bilja: uz kvalitetu sadnica, zemlja je zasigurno jedan od najvećih. S toga su u KS Commercu d.o.o., posjedujući visokovrijedne inpute, tehnologiju i stručno znanje, započeli proizvodnju i plasman proizvoda Florahum.

U istraživanjima koja provodi Agronomski 24

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fakultet u Zagrebu, Federalni agro-mediteranski zavod u Mostaru, te Zavod za agropedologiju u Sarajevu nastale su recepture i kontrolira se kvaliteta svih etapa u proizvodnji da bi u konačnici Florahum supstrat došao u ruke svakog uzgajivača biljaka.

Angažirani stručni i znanstveni suradnici značajnu pažnju posvećuju gnojidbi različitih poljoprivrednih kultura u konvencionalnoj i ekološkoj proizvodnji, kao i utjecaju gnojidbe organskim i mineralnim gnojivima na okoliš. Pri tome, znatnu pozornost obraćaju liječenju fizioloških poremećaja uzrokovanih abiotskim stresnim čimbenicima, posebice nedostatkom mikroelemenata. Rezultati njihovih istraživanja, primjenjivani u proizvodnji, daju široku paletu Florahum proizvoda.

Zato na prethodno pitanje, "u kakvu zemlju posaditi biljku" u poduzeću KS Commerce d.o.o. Široki Brijeg spremno odgovaraju: u supstrate Florahum.

Istorijat/ Povijest Prema dosadašnjim istraživanjima čovjek se uzgojem bilja počeo baviti prije 10-12 tisuća godina, a gnojidbom prije 5000. Pouzdano se zna da je u kamenom dobu tadašnji čovjek koristio prirodnu plodnost tla birajući humusne površine za sadanju.

Tada je počela i povijest supstrata, pa i onih Florahum.

A što je supstrat?

U biološkom smislu to je podloga na kojoj žive biljke. Materijal koji ga čini nežive (abiotičke) je prirode. U njega se sije sjeme i u njemu mlada biljka provodi svoj najosjetljiviji period do rasađivanja. Koliko je važna njegova kvaliteta vrlo dobro znaju u KS Commerce d.o.o. i dokaz za to su supstrati Florahum. U suvremenim uvjetima intenzivne i masovne poljoprivredne proizvodnje, kakva danas vlada u većem djelu svijeta, više nije moguće pronaći biotičke (žive) supstrate kao što je mahovina ili znatnije količine humusa. Oni se moraju zamjeniti proizvodnjom supstrata koji moraju imati sve osobine ovih vrhunskih podloga i... čak biti bolji.

Sve to dobro dobro znajući, jedna je obitelj u hercegovačkom selu Dužice, pored Širokog Brijega, 1993. počela proizvoditi vrhunske podloge za bilje. Rođen je brand Florahum. U početku su imali tek entuzijazam, ali znali su što žele postići, a to je stvoriti vrhunski supstrat.

Zdrava i lijepa biljka, te zadovoljan kupac, došli su kao posljedica. Tada je to postala strategija i nije se mjenjala do danas. Obitelj Kvesić, a o njoj je riječ, željela je domaćem i susjednim tržištima ponuditi vrhunski, brandirani proizvod. A to nije nimalo lako.

Od samog početka Kvesići su angažirali vrhunske stručnjake, u prvom redu eksperta za supstrate i proizvodnju cvijeća dipl. ing. Vinka Topića koji udahnjuje život budućim Florahum supstratima i započinje proizvodnju. Kreće suradnja s Agronomskim fakultetom u Zagrebu, na čelu kojeg je prof. dr. sc. Sulejman Redžepović predstojnik zavoda za mikrobiologiju, koji izdaje prvi certifikat i daje dobro i pozitivno mišljenje o proizvodu. Kako tada, tako i danas, suradnja s ovom cijenjenom znanstvenom institucijom samo se razvijala. Godine 1996. KS Commerce d.o.o. Široki Brijeg, započinje suradnju s prof. dr. Elvedinom-Edom Hanićem, našim vodećim stručnjakom za supstrate, i rezultat je prvo značajnije zaokruživanje asortimana kojeg do danas proizvode. Od tada proizvodi Florahum dosežu najviše profesionalne standarde i bez problema osvajaju tržište.

Primjenjujući sve zakonske i europske norme u kontroli sirovine, procesa proizvodnje i samog proizvoda, u suradnji s renomiranim stručnjacima i znanstvenim institucijama, Florahum proizvodi danas predstavljaju sam vrh kvaliteta na domaćem i

Vrijednosti robne marke Protekle dvije decenije Florahum proizvodi prodaju se intezivno i bez prekida. Sve količine koje se u pogonima na Širokom Brijegu proizvedu imaju osiguran plasman, iako nije baš najjasnije kako se to sve desilo. U KS Commercu d.o.o. nam kažu da nisu velika firma i ne ulažu u marketinška istraživanja, tako da im ne preostaje ništa drugo nego da budu izvanredni u svakom području djelovanja. Florahum proizvodi su u cjelosti, domaći (BH) proizvodi.

Receptura su stvorili domaći eksperti, u domaćim znanstvenim ustanovama, gdje im se i kontrolira kvaliteta. Florahum proizvodi sastoje se isključivo od domaće sirovine, a proizvode se u Širokom Brijegu.

Brand su dizajnirali domaći autori. Što je presudno? U kompaniji nam nisu znali odgovoriti.

susjednim tržištima na kojima su se do sada uspjeli plasirati. Poštujući tržišne zakone i ništa ne prepuštajući slučaju, poslovodstvo KS Commerce d.o.o., razvijalo je i svoju brand strategiju. Stvaranje palete proizvoda, pratila je i Florahum brand biografija, od momenta rađanja do danas.

Do sada su tržištu ponudili nove proizvode Florahum S, Florahum SP, Florahum SS, Florahum GBS (jagoda) i Florahum GBS (celer, peršin, salata, blitva), a to je naravno tek početak.

Proizvod Supstrat je zemljište u kojem svaka biljka i njezino sjeme mora provesti određeni period. Jedno od najboljih rješenja za nju je Florahum. Osobine svakog dobrog supstrata vrednuju se njegovom strukturom i pH vrijednošću, sastavom, vodno-zračnim osobinama kao i koncentracijom hranjivih supstanci. Zato vrhunski supstrat mora imati sljedeće osobine: da je lagan, ne sadrži patogene, ima reguliranu laganu kiselost, izbalansiran vodno-zračni režim, te više nego dovoljno hrane namjenjene biljki za period koji treba da boravi na podlozi. A to postižu samo najbolji supstrati, od kojih je jedan i Florahum.

Redovitim kemijskim analizama potvrđuje se i garantira stalnost i ujednačenost kemijskih i fizikalnih parametara navedenih supstrata i ostalih Florahum proizvoda. Pored osnovnih makroelemenata, svi Florahum supstrati sadrže sve potrebite mikroelemente koji se dodaju u obliku radigen preparata, uglavnom u kelatnom obliku. Redovito se kontrolira i potvrđuje da Florahum supstrati ne sadrže teške metale ili su njihove količine uvijek daleko ispod maksimalno dozvoljenih. Korektnost ispitivanja kemijskih i fizikalnih parametara supstrata Florahum potvrđuju laboratorije Federalnog zavoda j g za agropedologiju iz Sarajeva i Federalnogg agrooda iz Mostara. mediteranskogg zavoda

Nedavni razvoj U skladu sa strategijom razvoja brenda Florahum, u KS Commercu d.o.o. Široki Brijeg stalno prate novu tehnologiju i inovacije. Navedeno prate redovita i kontinuirana ulaganja u proizvodnju i kontrolu kvaliteta. Tjekom 2011. je dovršen razvoj laboratorija za mjerenje pH vrijednosti, udjela soli (EC), te vlažnosti sirovine, kao i drugih parametara za kontrolu kvaliteta. Samo kvalitetna i kontrolirana sirovina uz definiranu proizvodnju može jamčiti visoki Florahum kvalitet. Obzirom na složenost proizvodnog procesa i ambicije u pravcu proširivanja asortimana kompanija KS Commerce d.o.o. vrši stalna ulaganja u modernizaciju i automatizaciju proizvodnog procesa.

Tako su tjekom 2010. i 2011. instalirali automatsko rotaciono sito sa mješačem za gotov proizvod, postrojenje za automatsko kompjutorsko miješanje i doziranje svih komponenti, automatsku liniju za pakiranje i paletiziranje. U periodu 2012. u KS Commercu d.o.o. su odlučili da Florahum proizvodi dobiju redizajnirana pakiranja. Pored činjenice da su i dosadašnja bila atraktivna i prepoznatljiva, u poduzeću se ne zadovoljavaju postignutim i redizajnom ambalaže, na tržištu žele podcrtati stav poslovodstva kod kojeg su promjene i inovacije sastavni dio razvoja i kod kojeg noviteti igraju ključnu ulogu u komunikaciji na tržištu.

Promocija Biljke koje su, zajedno s njihovim kupcima, podigli i odgojili u posljednjih dvadesetak godina na pravi način su ih reklamirali i to čine i danas, jer najbolja reklama Florahum supstrata je zdrava i kvalitetna biljka koju je kupac uspio uzgojiti. Zato je danas, kao i prije dvije decenije, njihova strategija bila proizvoditi vrhunski proizvod i stvarati zadovoljne uzgajivače istovremeno. U marketingu im je draže bilo oslanjati se na odnose s jjavnošću,, iako oglašavanje g i brand marketing ni su nikada zanemarili. Sva nisu Svaki komunikacijski kanal koristil koristilii su da dopru do klijenta klijenta, posjećujući brojna prodajna mjest mjesta i susrećući prodavače i kkrajnje korisnike.

Im Imali su im što poručiti i mogli su im pomoći.

Glorificiranje vlastitih proizvoda i beskrajno ponavljanje promotivnih epiteta za pposlovodstvo iz Šir Širokog bilo je ner nerentabilno.

Flora Florahum marketing išao jje na duge staze.

Nevel Neveliki budžeti koristili su se ra racionalno. Sve se dizajnira dizajniralo, čak i najmanja sitnica. O Od njihovih početaka ppa do danas pratila ih je marke marketinška agencija iz susjedstva, SSMART, Raguž & Barbarić desig design Mostar.

www.florahum.com ahum.com JESTE LI ZNALI...

Florahum Problem proizvodnje hrane, za čovječanstvo jedan je od najvećih. Smatra se da će do 2025. naš planet imati 8,5 milijardi stanovnika. Čovjek se poljoprivredom bavi posljednjih 10-12 tisuća godina, a gnojidbom 5000 godina.

U neolitu (kamenom dobu) čovjek je znao za prirodnu hranjivost tla i za uzgoj bilja je koristio humusne površine koje je pronalazio.

Primitivni oblici gnojenja koristili su se i u predpovjesti, osobito u dolinama velikih rijeka Nila, Eufrata, Tigrisa, Inda... gdje su tadašnji poljoprivrednici vrijeme sjetve prilagođavali velikim poplavama.

Homer spominje gnojiva u svojoj Odiseji, a Rimljani već daju opsežne tekstove o supstratima (Cato, Columella).

U vrijeme antike koristili su se slijedeći supstrati: stajnjak, kompost, riječni mulj, slama, šumska prostirka, morska trava, riblji otpaci, pepeo, kreč, gips, lapor, te siderati.

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Tržište Floriol, vodeća tržišna marka u segmentu jestivih ulja u Bosni i Hercegovini, u vlasništvu je kompanije Bunge, vodećeg proizvođača jestivih ulja u svijetu koja djeluje na četiri kontinenta (Sjeverna Amerika, Južna Amerika, Evropa i Azija).

Jestivo ulje postaje sve značajniji i zastupljeniji faktor u našoj prehrani. Početkom 60-tih godina, istraživači su počeli utvrđivati postojanje jasnih veza između unosa zasićenih masnoća i koronarnih srčanih bolesti.

Nakon apela i poziva da konzumiraju više nezasićenih masnoća, potrošači su se preusmjerili ka jestivim uljima, koji predstavljaju prirodan i pogodan izvor takvih masnoća.

Veličina tržišta jestivih ulja u Bosni i Hercegovini iznosi 19.578 tona godišnje (Izvor: Nielsen, 2011). Osim Floriola, najvažnije robne marke su Bimal (domaća robna marka), Zvijezda (uvezena iz Hrvatske), Sunce, Vital, Dijamant (uvoz iz Srbije). Floriol trenutno ima 29% tržišnog udjela u Bosni i Hercegovini (Izvor: Nielsen, 2011).

Dostignuća Kao potvrda njegovog dobrog ugleda među potrošačima u Bosni i Hercegovini, Floriol je nagrađen kao “najsnažniji brand u Bosni i Hercegovini” 2005. godine. Proglašen je Superbrandom u Bosni i Hercegovini četvrtu godinu za redom, dok u Mađarskoj ima Superbrands status od 2006. godine.

Prepoznatljivost branda je 99% (od čega je 49% top-ofmind, Izvor: Studija o navikama i stavovima, 2005) i Floriol uživa najveći stepen vjernosti potrošača na bh. tržištu (Izvor: GfK, 2008).

Potrošači tvrde da je Floriol zdrava i poznata tržišna marka izvrsne kvalitete (Izvor: Studija o korištenju i mišljenjima, 2005).

Istorijat/ Povijest Tržišna marka Floriol nastala je 1993. godine u Mađarskoj kao zdravo ulje vrhunskog kvaliteta, pored vodećeg lidera na tržištu u to vrijeme, marke Vénusz. Drugo tržište za Floriol bila je Bosna i 26

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Hercegovina, gdje je ova robna marka lansirana još 1993. godine. Danas je Floriol prisutan u sljedećim zemljama: Poljskoj, Estoniji, Latviji, Litvaniji, Češkoj Republici, Sloveniji, Hrvatskoj, Bosni i Hercegovini, Kosovu, Rumuniji, Makedoniji, Crnoj Gori i Albaniji.

Od svih nabrojanih tržišta, Floriol je najsnažniji u Bosni i Hercegovini (gdje je sasvim jasno vodeći tržišni brand) dok u Albaniji drži čvrsto drugo mjesto, a vodeći je u segmentu vrhunske kvalitete u Mađarskoj i Rumuniji.

Proizvod Danas Floriol u Bosni i Hercegovini nudi sljedeće proizvode: Floriol suncokretovo ulje - što je svakako najznačajnija varijanta. Floriol suncokretovo ulje prirodno sadrži visok procenat vitamina E, koji je ključni vitamin rastvorljiv u mastima. To je prirodni antioksidans koji sprečava štetne oksidativne efekte kao što je starenje ćelija. Osim toga, Floriol suncokretovo ulje se proizvodi unaprijeđenim procesom deodorizacije koji za cilj ima uklanjanje neugodnog mirisa ulja za vrijeme prženja.

Floriol Trio je mješavina suncokretovog, repinog i kukuruznog ulja. Prisutan na tržištu od 2005. godine, Floriol Trio sadrži prirodne Omega-3 masne kiseline, koje pomažu u smanjenju holesterola u krvi te su stoga veoma korisne za srce. Omega-3 masne kiseline spadaju u tzv. esencijalne masne kiseline, koje ne mogu biti sintetizirane u tijelu. Kao takve, one se moraju uzeti u preko prehrane.

Floriol Omega3 je mješavina suncokretovog ulja i repinog ulja koja sadrži omega-3 masne kiseline. Konzumiranje omega-3 masnih kiselina, na primjer 1 žlica (10 g) Floriol Omega3 dnevno, pomaže u održavanju normalne razine kolesterola

u krvi i kardiovaskularnog zdravlja.

Floriol Cellguard ulje je mješavina suncokretovog ulja i ulja kukuruznih klica. Bogat je vitaminom E. Vitamin E (tocopherols) štiti stanice od štetnih oksidacijskih procesa. Stoga, Cellguard pridonosi zaštiti stanica (lipidi i proteini).

Floriol Mediteran je jedinstvena mješavina jestivih biljnih ulja, s delikatnim i voćnim okusom.

Floriol Mediteran se sastoji od mješavine rafiniranog suncokretovog jestivog ulja (90%) i maslinovog ulja (10%). Proizvod sadrži omega-6 masne kiseline, što također pridonosi održavanju normalne razine kolesterola u krvi. Što se tiče veličine pakovanja, Floriol ulje se najčešće prodaje u flašama od 1 litar, dok je Floriol suncokretovo ulje također dostupno u flašama od 2 i 5 litara.

Floriol naglašava važnost raznolike i uravnotežene prehrane i zdravog načina života.

To je recept za život.

POS materijale. Takve promotivne aktivnosti postaju sve važnije i nude potrošačima darove pri kupovini Floriol proizvoda.

Vrijednosti robne marke Floriol je opredijeljen da bh. potrošačima ponudi zdravo ulje izvrsne kvalitete. Floriol se proizvodi u Mađarskoj, u tvornici Martfű, najvećem i najmodernijem industrijskom pogonu za proizvodnju ulja u srednjoj Evropi.

Opredijeljenost ka kvalitetu dokazuju i certifikati ISO 9001:2000, ISO 14001, OHSAS 18001 i IFS (međunarodna norma za hranu) te stalna i stroga kontrola kvalitete.

www.bunge.hu

Nedavni razvoj Glavni centar kompanije Bunge za istraživanje i razvoj u oblasti jestivih ulja djeluje u Budimpešti u Mađarskoj, gdje 25 visoko kvalificiranih naučnika, inžinjera i tehničara rade na stalnom usavršavanju jestivih ulja.

Obzirom da je Floriol posvećen stalnom uvođenju inovacija, u budućnosti se mogu očekivati i drugi noviteti.

Promocija Tokom svoga djelovanja u Bosni i Hercegovini, Floriol se oslanjao kako na prisustvo u medijima, tako i na druga sredstva osim medija. Od nedavno, Floriol se počeo više orijentisati na promotivne aktivnosti, uključujući sekundarne pozicije u trgovinama i

JESTE LI ZNALI...

Floriol Floriol je pretekao tržišne marke kao što su Podravka, Nivea, Milka, Lenor i Zvijezda margarin na listi najsnažnijih brendova u Bosni i Hercegovini u 2011. godini. (Izvor: Ipsos Puls “Brand Puls“ istraživanje: TOP 30 brandova u Bosni i Hercegovini).

Bosna i Hercegovina je prepoznata kao jedna od zemalja sa najvećom potrošnjom jestivih ulja: 37.49 kg po domaćinstvu (Izvor: Gfk, 2009.). Od ove količine, potrošnja Floriola iznosi 19.78 kg po domaćinstvu. (Izvor: Gfk, 2009.)

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Tržište Gazdina rakija je autentičan brend osam vrhunskih linija voćne rakije od autohtonih sorti voća sa područja Bosne i Hercegovine. Ona je dijamant kompanije Prijedorčanka a.d., locirane u Prijedoru, koja je najznačajniji proizvođač voćnih rakija u regionu jugoistočne Evrope i šire. Kompanija je ujedno i jedan od najvećih prerađivača voća u regionu, a osim voćnih rakija nudi destilate, koncentrisane voćne sokove, duboko zamrznuto voće i sušeno voće.

Kruna je Holdinga Vukelić, koji pod svojim okriljem posjeduje jednu od najvećih plantaža voća u Evropi, na nadmorskoj visini između 150-230 metara, na kojoj se razne sorte voća uzgajaju tradicionalnom metodom po najvišim standardima kontrole kvaliteta, a prerađuju u moderenoj destileriji, jedinstvenoj po tehnološkom procesu.

Rakije i destilati kompanije Prijedorčanka prisutni su na širem evropskom, srednjeistočnom te tržištima SAD i Kanade. Svojim konzumentima nudi uzbudljive okuse koji, osim bogatstva prirode, u sebi čuvaju tajnu mnogih generacija koje su brižno njegovale svoju tradiciju i sa ponosom proizvodile jedno od najkvalitetnijih alkoholnih pića na planeti.

Iako Prijedorčanka egzistira više od trideset godina, Gazdina rakija je premijerno plasirana tek 2009. godine na tržište Srbije. U 2010. godini se pojavila na tržištu Bosne i Hercegovine i Crne Gore, a 2011. godine i Amerike. U toku su pregovori za plasman rakija na tržište Hrvatske, Belgije, Njemačke i nekih drugih EU članica.

Ime Gazdina simbol je i titula iskonskog domaćina čije se riječi i djela ne dovode u pitanje. Na tržištu Bosne i Hercegovine, samo u dvije godine, postala je lider i jedan od najprepoznatljivijih domaćih brendova. Prvenstveno kvalitetom, ali i modernim dizajnom, atraktivna je svim generacijama koje svoju privrženost svakodnevno pokazuju kroz konzumaciju i pohvale.

Dostignuća Istinska dostignuća ovog branda će se tek moći izmjeriti za nekoliko godina. Kvalitet je vizija koju Prijedorčanka godinama gaji i uz koju uspjeva da se održi na tržištu svih ovih godina. Prema tome, Gazdina rakija je nešto najbolje proizvedeno u ovoj kompaniji. Posebno odabrani plodovi su pažljivo propraćeni tokom cjelokupnog procesa proizvodnje, sve do zadnjeg momenta, same konzumacije. To 28

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svakako može da potvrdi sve veći broj vjernih potrošača kao i brojne nagrade i priznanja koje je Gazdina do sada osvojila.

Neka od njih su: Sajam brendova u Beogradu 2010 - Brand Fair 6, održan od 11. do 13. februara 2010. godine na kojem je Gazdina rakija krunisana nagradom za najbolju novu brend ideju; 15. međunarodni sajam GAST Split, održan od 3. do 7. marta 2010. godine na kojem su, u kategoriji jakih alkoholnih pića dodijeljene su sljedeće nagrade: veliko zlato za Gazdinu rakiju kajsijevaču, srebrna medalja za Gazdinu rakiju šljivovicu, srebrna medalja za Gazdinu rakiju viljamovku, bronzana medalja za Gazdinu rakiju zovu i bronzana medalja za Gazdinu rakiju drenju; 77.

Međunarodni poljoprivredni sajam u Novom Sadu 2010, održan od 15. do 22. maja 2010. godine Gazdina rakija viljamovka je osvojila zlato.

Istorijat/ Povijest Robna marka Gazdina nema dugu istoriju. No, u kratkom vremenskom period napravila je pravi "boom" gdje god se pojavila. Ciljna grupa su bili prvenstveno mladi, koji su se pomalo udaljili od tog tradicionalnog pića. Gazdina je rezultat cjelogodišnjeg rada čitavog tima ljudi na dizajnu, okusu, kao i samom nazivu. Od njenog nastanka, porodici "Gazdina" koja je prvobitno brojala 8 članova, svake godine se pridruži još jedan novi član u limitiranom pakovanju.

To je neka vrsta novogodišnjeg poklona njenim vjernim kupcima, ali i izazov za ljubitelje kolekcija, koji u svojoj zbirci žele imati nešto posebno i jedinstveno, ali i nešto što vremenom dobija na svojoj vrijednosti i kvalitetu. Do sada su plasirana tri limitirana izdanja i to drenja, malina i "Posebna" šljivovica.

Proizvod Gazdina viljamovka je najcijenjenija voćna rakija proizvedena od kruške, sorte Wiliam's, uzgajane drevnim metodama na našim plantažama, na jedinstvenom podneblju Potkozarja. Posebnost ovog predjela i majstorska receptura prerade, posebno odabranih sočnih plodova, stvorili su rakiju vrhunskog kvaliteta i bukea za kojim žude najluksuznije evropske trpeze još od 19. vijeka. Moć ovog ploda plijeni i otkriva pripadnost i otmjenost od kraljevskih dvorova do gazdniskih domova. Poslužena u posebnim prilikama svojom magičnom aromom učinit će te trenutke vjernima istini. Konzumira se rashlađena, a poklanja s posebnim poštovanjem, gazdinski od srca.

Gazdina kajsijevača je rakija vrhunskog kvaliteta, proizvedena po originalnoj recepturi majstora naše destilerije. Posebnim načinom prerade, odvajanjem koštice i pokožice, očuvana je aroma i ukus ovog naročitog voća. Više decenija njegovali smo tradiciju i gradili iskustvo da bismo danas, poznavaocima i avanturistima, ponudili očaravajući buke koji pruža jedinstven doživljaj sočne kajsije pretočen u piće sa čarobnim karakterom. Kajsija u ovoj boci probudit će plemenite žudnje i istinske strasti. Konzumira se rashlađena, a poklanja s posebnim poštovanjem, gazdinski od srca.

Gazdina šljivovica je najzastupljenija prirodna voćna rakija na našim prostorima. Proizvodi se od plave šljive po drevnoj recepturi. Dobija se posebnim načinom prerade i praćenja procesa fermentacije čime se postiže prepoznatljiv ukus i miris šljivovice sa podneblja Potkozarja. Ponosni smo što ova rakija

posjeduje originalnost i pečat viševjekovne tradicije i smatra se nacionalnim pićem. Još od 19. vijeka, bogate evropske trpeze dokazivale su ovom rakijom svoj prestiž i luksuz. Ova rakija svojim bukeom budi osjećaj privilegije. Konzumiranjem ove rakije njeguje se tradicija, a daruje se kada se iskazuje poštovanje.

Gazdina dunjevača je proizvedena od najkvalitetnijih plodova dunje. Rakija je specifične arome i prefinjenog ukusa. Očuvana prirodna aroma se postiže posebnim tehnološkim procesom proizvodnje. Očaravajući buke, čarobni ukus i priroda dunje učinit će svaki trenutak neponovljivim, pružit će privilegiju i dah užitka poznavaocima i avanturistima.

Dunja ima karakter koji se vjekovima u narodu poistovjećuje sa iskrenom i čistom ljubavlju.

Konzumira se rashlađena ili kao sastavni dio koktela, a poklanja se osobama prema kojima se gaji posebno poštovanje.

Gazdina klekovača je rakija koja pruža doživljaj mističnog ukusa, posebnog i izrazito aromatičnog mirisa. Proizvedena je posebnim načinom pripreme svježe šljive i bobice kleke. Spontana fermentacija i očuvane karakteristike bobica borovice, u narodu poznatije kao kleke, daju poseban ukus ovoj rakiji.

Pored posebnog ukusa, zbog eteričnih ulja sadržanih u bobicama kleke, izuzetnog je i ljekovitog djelovanja,

Shodno tome, Gazdina pokušava da podrži sve mlade kreativce koji tek stasaju, te da im da priliku da iskoriste svoju kreativnost, te da zajedno nižu uspjehe. Manifestacija koja je pokazala da ima veliku perspektivu, a i veliku podršku Gazdine rakije, je Banja Luka Fashion Fair. To je mjesto gdje domaći modni dizajneri dobijaju šansu da se prikažu mnogobrojnoj publici. Podržavanje kulturnih manifestacija kao što su pozorišne predstave, filmovi i koncerti, imaju prioritete. Gazdina ujedno ne podržava maloljetničku konzumaciju alkohola, te praktikuje sigurnu kozumaciju podržavnjem kampanje "Dok piješ, ne vozi". Podržavajući lokalne sportiste, FK Rudar Prijedor, pokazuje se da je kompaniji jako stalo do promovisanja lokalne zajednice, kao i do zdravlja kupaca. Prijedorčanka se svakim danom sve više trudi da bude društveno odgovorna kompanija koja smanjuje misiju otrovnih gasova koristeći kotlove na bio masu u svom pogonskom zagrijavanju.

Vrijednosti robne marke pripreme i prerade plodova i cvjetova zove, koji daju ovoj rakiji status specijalne rakije. Spontana fermentacija kao i ekstrakcija aromatskih materija iz cvjetova, daju ovom piću poseban ukus i u potpunosti zadržavaju njenu prirodnost. Buke ove jedinstvene i rijetke vrste rakije pružit će originalan doživljaj koji se dugo pamti. Majstorski recept po kojem je pravljena daje joj moć da bude simbol luksuza i gospodske prefinjenosti. Najčešće se služi u specijalnim prilikama i to rashlađena, a poklanja kada se ističe originalnost.

Vrijednost Gazdinih rakija se prije svega ogleda u kvalitetu. Osam različitih okusa će zadovoljiti i one s najprobirljivijim ukusima. Kvalitetan proizvod, upakovan u jedinstvenu bocu, s elegantnom i prefinjenom etiketom, te zvučan naziv, predstavljaju reference koje nepobitno utiru put do vrha. Iza Gazdine stoji više od trideset godina iskustva i znanja u proizvodnji voćnih rakija.

www.gazdina.org

Nedavni razvoj Pored tradicije da se svake godine izbaci limitirano pakovanje neke od Gazdinih rakija, aktivno se radi i na uvođenju likera. Manje izmjene na etiketi Gazdine su urađenje za tržište Amerike, a u zavisnosti od zahtjeva kupaca, mogu se prilagoditi i za ostala tržišta.

Krajem 2011. godine pojavila se Gazdina šljivovica "posebna", u specijalnom limitiranom, drvenom pakovanju. Zadatak broj jedan je da kvalitet proizvoda bude kontinuiran i da svaka plasirana boca podmiri zahtjeve i najvećih znalaca u segmentima voćnih rakija.

Ujedno, veliki značaj se pridodaje razvoju voćarstva u regionu u kojem Prijedorčanka svake godine, u saradnji sa opštinama Prijedor i Gradiška, izrađuje strategiju razvoja ovog agrarnog segmenta.

Promocija

pa je u narodu već dugo poznat i korišten lijek.

Konzumira se rashlađena i u hladnim čašama kako bi se postigla punoća ukusa, a poklanja kada se njeguje povjerenje i poštovanje.

Gazdina zova se dobija posebnim načinom

Kompanija Prijedorčanka, kroz istoriju, nije puno pažnje posvećivala promocijama, prevenstveno zato što nije ni imala svojih finalnih proizvoda. Sa plasiranjem "Gazdine" rakije na tržište, stvari su se morale mijenjati i marketing je zauzeo dimenziju koja dolikuje jednoj kompaniji. Otežavajuću okolnost za promovisanje alkoholnih pića stvaraju mnogobrojni zakoni koji ne dozvoljavaju klasične vidove promovisanja te kreativnost u ovom slučaju mnogo više dolazi do izražaja. Gazdina je prvenstveno bazirana na HORECA kanalima distribucije i degustacija je jedan od najznačajnijih vidova promovisanja samog brenda. Kreativniji načini konstantnog pojavljivanja putem reklamnih materijala kao što su čaše, košulje, šibice i slično, konstantno podsjećaju potrošača na ove proizvode. Svi promotivni materijali moraju da odišu kvalitetom kao i inovativnošću, a tim koji je zadužen za marketing mora da bude u mnogočemu prvi.

JESTE LI ZNALI...

Gazdina Još od davnina, alkohol se koristio u medicinske svrhe. Njegova ljekovita svojstva spominju se u Starom i Novom Zavjetu. Još na početku XX vijeka, uočena je veza između umjerenog konzumiranja alkohola i smanjenja rizika od kardio-vaskularnih oboljenja.

Za proizvodnju Gazdinih rakija, između ostalog, koristi se prirodni izvor vode smješten na zemljištu u vlasništvu „Prijedorčanke“ a.d.

Vodom s ovog izvorišta snabdjeva se i značajan dio lokalnog stanovništva.

Boca „Gazdinih“ rakija je patentirana i zaštićena.

Specijalno je dizajnirana, a za istu je izrađen i poseban kalup. Odiše jednostavnošću i elegencijom, a aktivno se radi na izradi novih boca sa jedinstvenim pečatom.

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Tržište U proljeće 2005. godine pojavio se prvi broj Gracije, bosanskohercegovačkog petnaestodnevnog magazina za suvremenu ženu. Bilo je to istovremeno i dobro i teško vrijeme za nove medijske proizvode. Suočeni sa siromašnim i podijeljenim tržištem, zaposlenice i zaposlenici magazina odabrali su teži, ali u svakom slučaju sigurniji i ispravniji put: odlučili su da prave kvalitetno osmišljen i dizajniran magazin koji će se čitati, reklamirati i prodavati na cijeloj teritoriji Bosne i Hercegovine i koji će kontinuiranim inovacijama kao jednom od temeljnih odrednica koncepta, nastojati da izbori i zadrži mjesto vodećeg bosanskohercegovačkog ženskog časopisa. Nakon sedam godina postojanja, reakcije iz svih krajeva zemlje i svijeta, pouzdana saradnja s klijentima i nikad prekinuti razvoj novine u svim pravcima, potvrđuju da je taj cilj u potpunosti ostvaren. Gracija je danas, uprkos planetarnoj krizi printanih medija, stabilan medijski proizvod koji je našao odgovore za sva iskušenja savremenog poslovanja.

Dostignuća Nakon početnih traženja, urednički i marketinški lideri magazina odabrali su koncept postepenog, stalnog razvoja, koji nisu napustili ni do danas. Gracija se od prvog broja štampa na najkvalitetnijem papiru.

Sukladno tome, pažljivo je odabran i tim fotografa koji imaju vjerovatno najmoderniju i najskuplju opremu u državi. Ti su ljudi, zahvaljujući stručnom usavršavanju, kompletiranju fotografske opreme, ali i angažmanu u Graciji, danas u prilici da rade editorijale i druge zahtjevne poslove za brojne inostrane klijente.

Spoj kvalitetnog papira, izuzetnih fotografija, zanimljivih tema i čitkih, jednostavno napisanih tekstova, rezultirao je ugledom koji Gracija danas uživa. Magazin je prepoznatljiv po afirmativnim pričama i intervjuima, kako s javnom ličnostima, tako i s nepoznatim ljudima koji daju izuzetan doprinos svojoj profesiji i društvu u cjelini.

Sve su to, međutim, pretpostavke koje su u magazinu shvaćene kao polazište, ne kao cilj. Gracija

je prvi bosanskohercegovački magazin koji bez prestanka i bez vidljivih padova, iz godinu u godinu, unapređuje estetsku dimenziju svojih stranica. Svaki tekst brižljivo se oprema i prelama. U tom poslu učestvuje kompletan kreativni tim magazina, od urednika, preko novinara i fotoreportera, do tehničkog direktora. Pismene reakcije koje zaposlenici Gracije redovno dobijaju i koje čuvaju, a zbog nedostatka prostora više ne objavljuju, svjedoče da su čitaoci prepoznali taj kvalitet Gracije i da u njemu svih ovih godina uživaju.

Kao i drugi magazini sličnog profila, i Gracija je na početku bila pred nezaobilaznom sadržajnom dilemom – da li izabrati lakši put i okrenuti se receptima koji nikad ne omanu, a koji počivaju na provjerenom konceptu, komponiranom od žutih elemenata kakvi su preljubi, razvodi, svadbe, ili da se okrene novim, neistraženim konceptima novinarstva koji počivaju na traganju za istinskim vrijednostima.

Suočeni s tim teškim izborom, jer prva solucija omogućava opstanak i prosperitet, a druga kvalitet, zaposlenici Gracije odlučili su se za drugu mogućnost.

Pokazalo se da je to ipak bio pravi odabir. Tržište je potvrdilo takvo opredjeljenje, Gracija se iz godine u godinu razvija, a spremnost s kojom je dočekana kriza

još je jedan dokaz ispravnosti početnih opredjeljenja.

Potencijali Gracije iskorišteni su na optimalan način: nikakvih otpuštanja nije bilo, novina s uspjehom zaobilazi recesijske zamke i krizne poteškoće. San većine mladih novinara je da karijeru otpočnu u ovom magazinu, o čemu svjedoče desetine pisama i mailova s upitom za posao.

Istorijat/ Povijest Prvi broj magazina Gracija izašao je 22. aprila 2005. godine. Tim povodom, vlasnici i menadžeri u sarajevskom hotelu Holiday Inn organizirali su nezaboravnu, glamuroznu priredbu za koju se u gradu sedmicama tražila karta više. Sam karakter priredbe, lišen neukusa i jeftinih rješenja, nagovijestio je o kakvom će magazinu biti riječ. Veliki broj gostiju, koji su to veče prisustvovali promociji novog magazina za žene, postali su i ostali Gracijini redovni klijenti.

Nakon toga, Gracija se bez kompleksa upustila u tešku tržišnu bitku. Izvrsno ekipirana, s optimalnim brojem kvalitetnih ljudi, Gracija je bez prestanka bila proizvod u koji se investira. Bosanskohercegovačke novine, iz poznatih razloga, ne mogu se pohvaliti razgranatom dopisničkom službom. Što je još gore, nemaju sredstava, a često ni volje, ni za skupa putovanja s kojih bi njihovi novinari poslali autentične informacije i fotografije. Gracija je i tu nastojala ispoštovati profesionalne standarde: njeni su novinari slali reportaže iz Hrvatske, Slovenije, Njemačke, Makedonije, Austrije, pratili sve važnije i zanimljivije događaje iz svijeta mode, filma, dizajna... Rijetki se mogu pohvaliti činjenicom da su uspjeli dobiti za ovaj prostor ekskluzivni razgovor s ultimativnom pop zvijezdom Justinom Timberlakeom, Gracija je u ljeto 30

SUPERBRANDS

2009. bila jedini medij s prostora bivše Jugoslavije kojoj je to ponuđeno, a jedan je od rijetkih magazina koji je imao priliku i za susret s legendarnom muzom Quentina Tarantnina – Umom Thurman. Bilježimo i zapaženi, ekskluzivni intervju sa slavnom britanskom glumicom Elizabeth Hurley.

Proizvod Gracija je petnaestodnevni magazin. U skladu s ritmom izlaženja, i koncepcija je različita u odnosu na novine s frekventnijim ritmom. Pošto se na prodajnim mjestima pojavljuje dva puta mjesečno, Gracija nije u prilici da se za ekskluzivne informacije nadmeće s drugim novinama, ali jeste da s više pažnje oblikuje teme, tekstove, reportaže i razgovore. Čitateljke i čitatelji – jer Graciju s podjednakom pažnjom prate i žene i muškarci – kažu da im je petnaestodnevni ritam idealan jer su im potrebne najmanje dvije sedmice da bi prvo pažljivo pregledali, a onda i detaljno iščitali sve zanimljive tekstove.

Osim fotografijama i prelomu, urednici Gracije posebnu pažnju posvećuju tekstovima. Za magazin pišu neka od najuglednijih imena bosanskohercegovačkog novinarstva, a razgranata mreža saradnika omogućila je da novina uvijek ima atraktivne i aktuelne informacije iz svih krajeva Bosne i Hercegovine. Želeći po svaku cijenu izbjeći sarajevocentričnost, Gracija s podjednakom pažnjom obrađuje i objavljuje priloge iz Banje Luke, Mostara, Međugorja, Trebinja, Nevesinja, Tuzle, Zenice, Bihaća...

Nedavni razvoj Već četiri godine Gracija intenzivno radi na usavršavaju svih aspekata novine. Iako najsporija po ritmu izlaženja, njeni uposlenici vole reći da je najbrža po količini zamišljenih i realiziranih promjena.

Mijenjajte, da ne biste morali mijenjati – jedan je od osnovnih postulata savremenog poslovanja, koji u magazinu Gracija ima vjerne pobornike. I taj proces neće se ni zaustavljati ni usporavati.

Uredništvo i novinari Gracije ostaju dosljedni konceptu step by step, kontinuiranom uvođenju sitnih promjena koje u konačnici publici pružaju sasvim novi koncept, otporan na nagle zaokrete, ali i na ustajale paradigme koje se godinama ne mijenjaju.

Promocija Magazin Gracija od samog početka mnogo ulaže u promociju. Na televiziji se redovno emitira promotivni spot, za svaki broj brižljivo se pripremaju posebne audio najave koje objavljuje veliki broj radiostanica u Bosni i Hercegovini. Ako je samokritičnost temeljni uslov svakog razvoja, onda u ovom magazinu postoji puna svijest da pravi razvoj promotivnih aktivnosti tek slijedi i da se mora tragati za novim načinima promocije.

Gracija je medijski sponzor mnogih humanitarnih akcija, važnih kulturnih, naučnih i sportskih događaja.

Obilježavajući petu godišnjicu magazina, Gracija je u aprilu 2010. godine u Sarajevu organizirala spektakularan koncert popularnog crnogorskog pjevača Sergeja Ćetkovića. Ovom zapaženom događaju prisustvovalo je više od 2000 ljudi i promocija je popraćena i upamćena kao jedan od najbolje organiziranih evenata u državi, marketinški i

propagadno pokriven u svim aspketima. Ćetković, kako je tom prilikom izjavio, namjerava nastaviti saradnju s Gracijom, a naš magazin i u budućnosti planira slične događaje.

Vrijednosti robne marke Kompletna industrija printanih medija nalazi se pred najtežim izazovima. Mnogi ovom vidu novinarstva predviđaju mračnu budućnost. Ako su tačne prognoze po kojima smo ušli u “posljednjih pet ili u najboljem slučaju deset godina postojanja novina“ i da će elektronsku kataklizmu preživjeti samo najinovativnija i najadaptibilnija papirna izdanja, onda će Gracija sigurno biti među onima koji će opstati. U magazinu se vizionarski razmišlja o godinama i decenijama koje dolaze, postoje već spremni koncepti za najrazličitije tehnološke i civilizacijske promjene, a dokazana i uspješna inovativna praksa našla je širok odjek kod čitalaca i klijenata. Broj oglašivača i partnera iz godine u godinu se povećava, broj organizatora najrazličitijih sportskih i kulturnih manifestacija koji žele Graciju za sponzora je u stalnom porastu, a redovna dvosmjerna komunikacija s čitateljima iz cijelog svijeta potvrđuje da su inovacija, promjena i kontinuirano usavršavanje – kao najvažnije odrednice Gracijinog koncepta – savršen recept za vremena koja dolaze.

U aprilu 2010. godine Gracija je pokrenula moderno uređenu web stranicu, koja je vrlo brzo izrasla u posjećen i frekventan portal, koji svakog dana donosi najnovije informacije iz svijeta mode, zabave, spektakla, zdravlja, sporta, automobilizma… Ova stranica (www.gracija.ba) iz mjeseca u mjesec bilježi vidan porast posjeta i višestruko je prevazišla početna očekivanja redakcije.

www.gracija.ba JESTE LI ZNALI...

Gracija Online izdanje magazina Gracija može se čitati na adresi www.gracija.ba.

Najstarija čitateljka Gracije ima 95 godine, živi u Cirihu i od početka je redovni pretplatnik magazina.

Web portal magazina Gracija godinama je među najčitanijim internet stranicama u Bosni i Hercegovini. Neobičan i za zaposlenike magazina podsticajan podatak, jer rijetko se dešava da magazin ovakvog tipa svojim tekstovima zasjeni aktuelne političke teme, obilje neobuzdanog šarenile i nekontroliranog žutila koji haraju Internetom.

U potrazi za zanimljivim ljudima i dobrim pričama reporteri Gracije redovno krstare po planinama, jezerima, šumama i rijekama Bosne i Hercegovine.

Rezultat tih putovanja su zapaženje reportaže i zapisi o nekim od najzanimljivijih likova ove regije.

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Tržište Green Garden robna marka je u vlasništvu privatne tvrtke Sjemenarna d.o.o. iz Širokog Brijega i vodeća je marka u segmentu sjemena i sadnog materijala u Bosni i Hercegovini. Sjemenarna d.o.o. je distributer sjemena, sadnog materijala, sredstava za zaštitu biljaka, profesionalnog poljoprivrednog materijala, hrane i opreme za kućne ljubimce te razne druge robe široke potrošnje. Distribucija je usmjerena u dva pravca: prema tržnim centrima i prema specijalnom kanalu agrocentrima, agrarijama, zoo centrima, veterinarijama, velikim poljoprivrednim proizvođačima itd.

Tvrtka posjeduje razvijenu mrežu distribucije, pokriva područje cijele Bosne i Hercegovine i ima razvijen lanac svojih maloprodajnih mjesta - Agrocentara.

Osim vlastitih robnih marki Green Garden (brand za hobiste i robu široke potrošnje) i Pro Garden (brand za profesionalne poljoprivredne proizvođače) koje zajedno sa svojim partnerima proizvodi i distribuira, Sjemenarna je ujedno i zastupnik mnogih renomiranih svjetskih tvrtki na tržištu Bosne i Hercegovine kao što su: Nestle Purina, BASF, Syngenta, Chromos Agro, Agrico, HZPC, Franchi Sementi, Cinkarna, Flower i drugi.

Green Garden brandom je označen širok broj različitih proizvoda i Green Garden čini krovnu marku skupine proizvoda iz različitih kategorija, namjenjenih hobistima i potrošačima roba široke potrošnje.

Pro Garden brand, koji je također robna marka u vlasništvu Sjemenarne d.o.o., također ima širok broj različitih proizvoda i krovna je marka proizvoda iz različitih kategorija, namjenjenih profesionalnim poljoprivrednim proizvođačima.

Dostignuća Green Garden brand je prisutan u svim većim prodajnim centrima te u malim poljoprivrednim apotekama i trgovinama vrtnom opremom.

Brand Green Garden, prema našem istraživanju iz 2011. godine, zauzima preko 50% tržišnog udjela u Bosni i Hercegovini u području sjemena i sadnog materijala.

Green Garden je dobio status Superbrands BIH 2011/2012, koji potvrđuje prepoznatljivost, kvalitetu i dugotrajnost branda Green Garden.

Istorijat/ Povijest Sjemenarna d.o.o. osnovana je 1992. godine kao mala obiteljska tvrtka. U periodu od 1992. do 1995. godine tvrtka Sjemenarna je radila na svom pozicioniranju na lokalnom tržištu Bosne i Hercegovine. Od 1996. godine Sjemenarna je počela sa kreiranjem vizualnog identiteta što je uključivalo kreiranje logotipa, zaštitnog znaka i pratećih materijala.

U peirodu od 1997. do 2000. godine tvrtka intenzivno radi na razvoju distribucije i lanca vlastitih

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maloprodajnih objekata. Godine 2003. Sjemenarna postaje lider na lokalnom tržištu, te stvara i pozicionira vlastite brandove Green Garden i Pro Garden. Tvrtka kontinuirano radi na modernizaciji poslovanja, tako 2012. godine, iz male obiteljske tvrtke, postaje tržišni lider u oblasti trgovine sadnim materijalom.

U siječnju 2012. godine, Sjemenarna i Green Garden obilježavaju 20. godina postojanja, rada i tradicije, nastojeći zadovoljiti sve potrebe svojih kupaca, partnera i suradnika. Također, nastavljaju kontinuirano raditi na unaprijeđenju i proširenju svojih proizvoda i usluga.

Proizvod U sklopu branda Green Garden su razni proizvodi podijeljeni u više grupa/ kategorija: • sjeme povrća - u asortimanu Green Garden sjemena kupci mogu pronaći sve vrste povrća, cvijeća i začina. Dostupna su u raznim pakiranjima • sjemena za ukrasne travnjake - ovaj asortiman obuhvaća kvalitetna sjemena za razne travnjake: sunčane travnjake, sjenovite travnjake, sportske travnjake, parkovske travnjake, za dosijavanje postojećih travnjaka, koja su također dostupna u

raznim pakiranjima • sadnice ruža - Green Garden asortiman sadnica ruža čine razne sorte ruža mjesečerki, ruža čajevki, ruža puzavica, mini ruža, te ruža stablašica • sadnice voćaka - u Green Garden asortimanu sadnica voćaka nalaze se razne vrste voćaka • sadnice ukrasnog bilja i grmova - asortiman obuhvaća razne vrste ukrasnih grmova i ukrasnog bilja • lukovice - asortiman lukovica koje Green Garden ima u ponudi pokriva sve vrste lukovica, kako iz proljetne, tako i iz jesenje kolekcije • proizvodi za zaštitu i njegu biljaka - o biljkama se treba brinuti i zaštiti ih da bi mogle biti ono što jesu, a za to služe proizvodi iz asortimana za zaštitu i njegu biljaka: razna gnojiva za biljke, zaštitni preparati protiv nametnika, zaštitni balzami i sprejevi • proizvodi/ oprema na radu - sve što je potrebno za rad u vrtu moguće je pronaći u Green Garden asortimanu opreme na radu • razni proizvodi za široku primjenu - ovaj asortiman obuhvaća širok izbor proizvoda za hobiste.

Nedavni razvoj Misija Green Garden branda opisana je u postojanju i djelovanju: Naše sjeme za bolji urod. Navedena misija čini osnovu u procesu odabira i primjene marketinškog miksa.

Ciljevi i strategija razvoja tvrtke obuhvaća sljedeće: orijentaciju na proizvodnju proizvoda vlastitih brandova, proizvoda za hobiste i proizvoda za profesionalce; zadržavanje postojeće kvalitete proizvoda; održavanje konkurentske prednosti; kontinuiran rad na povećanju tržišnog udjela i održavanje statusa lidera; kontinuiran rad na podizanju svijesti potrošačima o postojanju tržišne marke Green Garden; razvijanje sustava distribucije; mogućnost on-line kupovine Green Garden proizvoda i kontinuiran rad na obuci, motiviranju i stručnom usavršavanju zaposlenih.

Pored kvalitete i raznovrsnosti asortimana, jedna od temeljnih sposobnosti tvrtke Sjemenarna je brzina i fleksibilnost, budući da vrlo brzo reagira na promjene potreba tržišta i svojih klijenata.

širokog asortimana proizvoda ovog branda na tržištu Bosne i Hercegovine i učinila još prepoznatljivijim.

Klub Green Garden već dugi niz godina okuplja više od 5.000 hobista i profesionalaca koji su redovni kupci u maloprodajnim objektima Sjemenarne, kao i znatiželjnike koji žele znati sve novitete iz svijeta poljoprivrede. Sjemenarna već

Promocija Promocija Sjemenarna brandova Green Garden i Pro Garden vrši se putem vlastitih izvora promocije: KLUB Green Garden i glasilo Green Garden te u suradnji sa drugim medijima kao što su lokalne TV i radio postaje, web portali, novine i slično te raznim sponzorstvima. Na lokalnim radio postajama svakodnevno se emitira Sjemenarna info - radijski stručno informativni prilog.

Klub Green Garden i glasilo Green Garden dodatno su učvrstili poziciju Green Garden branda i

poljoprivrede i obavijesti o novostima u ponudi.

U sklopu Green Garden Kluba Sjemenarna već dugi niz godina izdaje i svoje Green Garden glasilo.

Green Garden glasilo je dvomjesečnik sa tradicijom dugom 11 godina. List izlazi šest puta godišnje i sadrži korisne članke za čitatelje, bilo da su profesionalni uzgajivači ili hobisti. Green Garden glasilo je stručno - informativno glasilo koje svojim sadržajem pokriva mnoge oblasti i područja.

Zahvaljujući širokom spektru tema koje obuhvaća i stručnom uredništvu, Green Garden glasilo donosi pregršt informacija, mnoštvo korisnih savjeta i ideja te različitih drugih zanimljivih sadržaja.

Bilo da ste hobist koji ima svoj vrt, okućnicu, povrtnjak ili se bavite hobijem kao što je pčelarenje ili lov ili ste možda profesionalni proizvođač povrća, voća ili vina ili pak imate kućnog ljubimca, ili ste možda jednostavno zaljubljenik u prirodu i njezine blagodati, u Green Garden glasilu ćete pronaći sve što Vas zanima i još mnoštvo zanimljivosti iz prirode. Direktno se šalje se na više od 5.000 adresa, dostupan je i u prodaji kao i u elektronskoj verziji. Sve informacije i odgovore na pitanja vezana za klub Green Garden i glasilo Green Garden moguće je dobiti putem e-mail adrese: greengarden.glasilo@sjemenarna.com.

Vrijednosti robne marke godinama nagrađuje vjernost svih članova Kluba Green Garden nizom pogodnosti kao što su: razni popusti na većinu sezonske robe i ostale robe iz široke potrošnje; posebne akcije samo za članove kluba; bogate nagradne igre za članove kluba; glasilo Green Garden koje donosi novosti iz svijeta

Green Garden je postao prepoznatljiv brand u Bosni i Hercegovini po kvaliteti i raznovrsnosti proizvoda koje nudi svojim kupcima.

Brand Green Garden svoju tržišnu vrijednost mjeri kroz prepoznatljvost svojih proizvoda i kvalitete te povjerenju i lojalnosti koje uživa kod kupaca. O vrijednosti robne marke najbolje govore kupci koji kupuju Green Garden proizvode sa povjerenjem i sigurnošću iz godine u godinu.

www.sjemenarna.com JESTE LI ZNALI...

Green Garden Green Garden je domaći brand koji za vas bira najbolje sjeme za bolji urod.

Green Garden vas prati od sjetve do žetve.

Sve detalje o Sjemenarnoj i njenim brandovima možete pronaći i na službenoj web stranici Sjemenarne.

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Tržište Prvi broj lifestyle gastronomskog časopisa Gusto pojavio se na tržištu u jesen 2008. godine. Rasprodat je u rekordnom vremenu i samim tim pomogao je svome uredničko-saradničkom timu u nadahnuću da se nastavi u razvoju te sadržajnom i grafičkoestetskom poboljšanju i kvalitetu časopisa Gusto.

Nakon tri godine postojanja, Gusto je po čitanosti drugi u kategoriji mjesečnih časopisa u Bosni i Hercegovini, sa stalnim, vjernim čitaocima, kvalitetnim klijentima koji ga prate sve vrijeme njegova izlaženja na način da svojom pozitivnom energijom i sami postaju njegovi koautori. Gusto se, dakako, i dalje sadržajno i formalno razvija, trudeći se da svakim novim izdanjem poboljša ukupni kvalitet.

Ne oscilirajući u kvalitetu sadržaja, estetike i štampe već stalno radeći na poboljšanju, Gusto je od početka stekao vjernu bazu čitalaca koja ga i danas prati. Domaći, a opet i svjetski, Gusto je pronašao, a potom i učvrstio svoje mjesto na domaćem tržištu, odgovorivši na potrebe čitalaca za lifestyle časopisom koji je edukativan, zanimljiv, lijep a još i pristupačne cijene.

Hercegovini. Gusto ne govori samo o kulturi hrane, nego govori i o kulturi i tradicijskim vrijednostima ishrane, dostojanstvu konzumiranja, neposrednog i ambijentalnog uživanja u hrani i postojanosti ovdašnjih i svjetskih gastronomskih tradicija.

Zamišljen kao autentični gastro lifestyle magazin koji podržava tradiciju dobre bosankohercegovačke hrane, Gusto prati i tradicijska i aktualna gastronomska dešavanja, prakse, trendove i gastronomska iskustva u svijetu.

Hrana i izvrsni recepti čine njegov bitan dio, ali nisu i jedini sadržaji Gusta.

Svaki broj je zasebna tematska cjelina, a temu, kao i recepte, određuju specifičnosti mjeseca i sezone u kojima Gusto izlazi. Pod sloganom „Recepti i mnogo više“, u prvim svojim izdanjima Gusto se bavio kuhinjom orijentalnog Mediterana, Rusije, Ukrajine, SAD-a, ali

Dostignuća Magazin Gusto se od prvog svog broja printa u jednoj od najboljih štamparija u regiji, uz najsavremeniji dizajn i sadržaj u tiražu od 20.000 hiljada primjeraka.

Gusto se primarno bavi gastro sadržajima i kulturom ishrane, te je kao takav prvi časopis te vrste u Bosni i

Istorijat/ Povijest

i tradicionalnim domaćim, bosanskohercegovačkim jelima.

Gusto predlaže i brza jela za zaposlene ljude, menije za porodični nedjeljni ručak, razgovara s poznatim kuharima i zaljubljenicima u gastronomiju, educira o vinu, ishrani djece i začinima, a također izvještava i o restoranima i barovima u Bosni i Hercegovini. Neke od tema bile su i veza genetike i ishrane, uticaj hrane na psihičko i fizičko stanje pojedinaca, hrana kao lijek i ishrana studenata. Sve je to u funkciji poboljšanja razine i uvjeta života i kad je u pitanju čovjekova svakodnevnica i kad su u pitanju svečaniji i posebniji trenuci u čovjekovu životu.

Gusto je vrhunski, originalno i moderno dizajniran časopis i krase ga fotografije visoke rezolucije od kojih su mnoge nastale kreativnim radom najpoznatijih bosanskohercegovačkih fotografa i stilista fotosetova.

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Prvi broj magazina Gusto izašao je u jesen 2008. godine. Od tada je prisutan u raznim sferama društvenih i medijskih događanja, kao partner, gost ili medijski sponzor. Gusto je bio prisutan na svim najvažnijim sajmovima hrane, gastronomskim promocijama te vinskim festivalima u Sarajevu, Banjoj Luci, Mostaru te širom Bosne i Hercegovine. Od samih početaka Gusto je ostvario uspješnu saradnju sa bh. udruženjem kuhara koje je često predstavljao na svojim stranicama, pospješujući time i promociju domaće hrane, tradicionalnih recepata, ali i talenta među bh. kuharima koji hrabro prate svjetske gastro novitete, bez obzira na skromne budžetske uvjete. Zauzvrat, Gusto je u niz izdanja mogao ponuditi svojim čitaocima inovativne, kreativne recepte koje su za njih osobno spremali ponajbolji bh. kuhari.

Ostvarena je i izvrsna saradnja sa brojnim uglednim vinarima i vinarijama, kako iz BiH, tako i iz regiona, a Gusto, tj. njegovi uposlenici, su i sami prošli nekoliko obuka iz oblasti enologije te sommelierstva. Sva stečena znanja o ovom plemenitom piću potom su pomno prenošena čitaocima, uz dakako i gostujuće predavače te i same vinare koji su kroz razgovor za časopis Gusto otkrivali tajne svoga zanata. Čitaoci su odlično reagirali na ovakve zanimljive i edukativne tekstove, pa je Gusto stalno širio spektar tema koje je obrađivao na informativan način, trudeći se uvijek svojim čitaocima ponuditi neku novu informaciju te

praktične savjete koji život čine malo lakšim. Tako su čitaoci mogli saznati nešto više o kuhinjskim aparatima i alatkama, izrazima i pojmovima koji se često koriste u gastronomiji, dekoru i interijeru kuhinja i trpezarija, objedovanju na otvorenom, prazničnim običajima i dekoracijama, uzgoju i sadnji voća, povrća i začinskih biljaka, lovu i ribolovu, raznim kulinarskim praksama i trendovima u svijetu itd. Kroz intervjue sa najvažnijim i najboljim kuharima, enolozima, gastronomima, pa čak i gastronomadima iz cijele regije i svijeta, Gusto je približio i popularizirao cijelu oblast ishrane i kuhanja na bh. tržištu. Za časopis su govorile i mnoge druge popularne i zanimljive ličnosti i iz drugih sfera, poput ljekara, genetičara, pop pjevača, sportskih trenera, TV ličnosti itd.

Proizvod Gusto je mjesečni magazin koji izlazi svakog prvog u mjesecu, a koji svoje teme i sadržaje kroji na osnovu aktuelne sezone i onoga što je u tom trenutku najbolje na ponudi. Stoga, velik dio sadržaja svakog broja odnosi se na teme koje su direktno vezane za taj kalendarski mjesec, uzimajući u obzir dospijevanje raznih namirnica i njihovo korištenje u datom periodu godine. Ostatak sadržaja čine redovne rubrike koje čitaoci vole i vjerno prate iz broja u broj. Gusto uvijek na svečan način poprati i sve velike vjerske praznike u godini, pa tako u tim periodima predstavi svojim čitaocima najbolje recepte i ideje za praznične trpeze, uz zanimljive tekstove o tradiciji samih praznika, načine na koji se proslavljaju u drugim krajevima svijeta te simbole i legende koji obično prate ovakva slavlja. Česti su i prilozi te recepti za djecu raznih uzrasta, a obrađuju se i nevjerski praznici i svečanosti poput Dana zaljubljenih, 8. marta, prvomajskih praznika, karnevala i maškara, Noći vještica itd.

Nedavni razvoj Gusto već nekoliko godina komunicira sa svojim čitaocima i putem web portala www.gusto.ba koji je vrlo dobro posjećen i na kojem se mogu naći sadržaji iz prošlih brojeva, ali i razne aktuelnosti i novosti iz gastro dešavanja kod nas i u svijetu. Popularan je i Gusto profil na Facebooku koji je od početka 2011. godine do danas stekao veliki broj fanova koji redovno prate sadržaje, a koji i sami kreiraju Gusto profil kroz svoje komentare, pitanja i prijedloge.

Gusto je od nedavno počeo i sa povremenim izdavanjem specijalnih izdanja, poput Bosanske kuhinje. Pristupačne cijene, kvalitetnog sadržaja i štampe, ovakva specijalna izdanja čine lijep dodatak svakoj polici sa kuharicama i trajna su vrijednost zbog svojih recepata kojima se domaćice vraćaju iznova i iznova.

Promocija Kroz svoje postojanje Gusto je prošao razne vidove promocije: preko TV reklama, radio jingleova, billboarda i reklamnih fasada do direktnih promocija po supermarketima i većim tržnim centrima širom zemlje. Redovito se predstavljao i na svim najvažnijim festivalima i sajmovima hrane i pića, ali i drugim sajmovima u regionu, poput onoga sa čuvenom svjetskom markom Porsche. Gusto je, kao ugledni i popularni mjesečnik, često pozivan na razne manifestacije i dešavanja u regionu, pa je između ostalog gostovao na festivalima širom Dalmacije, Istre te Slovenije. Dobar glas o Gustu pronio se čak i do Velike Britanije gdje je Gusto bio prisutan na nekoliko velikih gastro sajmova na kojima su prisustvovale i zvijezde poput slavnih kuhara Jamieja Olivera i Gordona Ramsaya.

Gusto je sarađivao i sa nekoliko velikih TV kuća u Bosni i Hercegovini, pa je tako bio partner nekolicini kuharskih emisija. Štaviše, Gusto je nekoliko sezona producirao vlastitu, originalnu kuharsku emisiju na kojoj su brojne popularne ličnosti nudile svoje recepte i savjete.

U posljednje vrijeme sve su više popularni online vidovi promocije, pa raste popularnost i posjećenost Gusto stranica na internetu, uz zanimljiv podatak da čak oko 50 posto posjetilaca čine čitaoci iz drugih zemalja.

Vrijednosti robne marke Koliko se god danas sve više mislilo da printani mediji izumiru, a samim tim i sve što je odštampano na papiru, fenomen Gusta najdirektnije i najilustrativnije pokazuje kako vrhunski obrađeni sadržaj i grafički estetizirani tekst, upakovan u vrhunski dizajniran časopis, itekako imaju prolaz kod čitalaca, odnosno kod svih onih koji kao neposredni recipijenti Gusta, postanu i konzumenti proizvoda koji se nude ovim gastronomskim mjesečnikom.

Osnovna vrijednost Gusta je u njegovoj trajnosti, u tome što se on čuva jer njegovi sadržaji ne izlaze iz mode. Naprotiv, oni su takvi da im se uvijek može vraćati iznova. Estetski lijep, raskošnih naslovnica i superiornog kvaliteta štampe, ukras je na svakom stolu. Čak je i sami uvez časopisa Gusto osmišljen tako da bude što pristupačniji čitaocima, uzimajući u obzir navike i potrebe domaćica i iznalažeći načina da se što lakše drži u rukama, listaju i prevrću strane kako bi domaćice što lakše mogle pratiti recept i kada su usred kuhanja i zauzetih ruku.

Možda i najveća vrijednost Gusta je vrlo jednostavna: on se naprosto voli. Čitaoci to stalno potvrđuju time što ga vjerno kupuju svakog mjeseca, a potom uredno čuvaju u svojoj arhivi kako bi mu se svako toliko vratili.

www.gusto.ba JESTE LI ZNALI...

Gusto Gusto već nekoliko godina komunicira sa svojim čitaocima i putem web portala www.gusto.ba koji je vrlo dobro posjećen i na kojem se mogu naći sadržaji iz prošlih brojeva, ali i razne aktuelnosti i novosti iz gastro dešavanja kod nas i u svijetu.

Dobar glas o Gustu pronio se čak i do Velike Britanije gdje je Gusto bio prisutan na nekoliko velikih gastro sajmova na kojima su prisustvovale i zvijezde poput slavnih kuhara Jamieja Olivera i Gordona Ramsaya.

Gusto uvijek na svečan način poprati i sve velike vjerske praznike u godini, pa tako u tim periodima predstavi svojim čitaocima najbolje recepte i ideje za praznične trpeze, uz zanimljive tekstove o tradiciji samih praznika, načine na koji se proslavljaju u drugim krajevima svijeta te simbole i legende koji obično prate ovakva slavlja.

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Tržište Hotel Europe je jedan od rijetkih hotela na Balkanu i Evropi koji se može pohvaliti sa tradicijom dugom 130 godina. Hotel je smješten u samom srcu Sarajeva, u srcu Baščaršije i predstavlja jedan od neuništivih spomenika kulture i života Sarajeva i Bosne i Hercegovine. Spoj tradicije i inovativnosti, spoj Istoka i Zapada, neke su od riječi koje mogu opisati Hotel Europe.

Ova austrougarska građevina plijeni svojim raskošnim izgledom. Hotel Europe je idealno mjesto, kako za poslovne ljude, tako i za one koji putuju iz užitka. Neposredna blizina starog dijela grada čini ovaj hotel idealnim za smještaj turista, ali i poslovnih ljudi iz cijelog svijeta. Zbog povoljne lokacije i izuzetne ponude, Hotel Europe predstavlja najatraktivniji hotel u Sarajevu. Sam ulaz u Hotel Europe poseban je užitak, a ljubazno osoblje, lagana lounge muzika i jedinstven interijer, učinit će Vaš boravak nezaboravnim.

Hotel Europe je renoviran u periodu od 2006. do 2008. godine i "ponovo rođen" na svoj 127. rođendan i od tog datuma kreće nova epoha ovog hotela koji ima za cilj postati mjesto okupljanja, mjesto početka nove i pozitivne priče Sarajeva i Bosne i Hercegovine.

Svi oni koji posjete Sarajevo su na neki način osjetili i draži i ljepote ovog hotela, jer srce Sarajeva je u Evropi.

Dostignuća Kada je utemeljen prije 129 godina, niko nije ni sanjao da će Hotel Europe, tadašnja "Evropa", postati i ostati jedan od simbola grada Sarajeva. U ovom hotelu odsjedali su velikani svjetske politike, čuveni umjetnici i intelektualci, ugledni poslovni ljudi, vrhunski sportisti i filmske zvijezde. Put i tržišna borba novog menadžmenta Europe nije bila ni malo jednostavna.

Nositi ordenje velikog hotela, i ostati škola ugostiteljstva i hotelijerstva Bosne i Hercegovine, nije ni u kakvom slučaju jednostavan posao. Međutim, uz mlade, inovativne kadrove, željne uspjeha i prosperiteta, Hotel Europe sigurno postaje prepoznatljiv brand u čitavoj regiji.

Hotel Europe su posjetile mnoge poznate ličnosti današnjice iz svijeta politike, glume, muzike itd. Važno je napomenuti zahvalu državnog sekretara SAD-a, Hillary Clinton, koja je Hotel Europe posjetila prilikom svoje zvanične posjete Bosni i Hercegovini u oktobru 2010. godine. Hotel je svojim

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prepoznatljivim šarmom privukao pažnju mnogih javnih ličnosti kao što su Penélope Cruz, Javier Bardem, Mickey Rourke i mnoge druge ličnosti koje ostavljaju trag i neizbrisiv pečat u radu i poslovanju Hotela Europe.

Istorijat/ Povijest Malo je hotela u Evropi, a u Bosni i Hercegovini i bivšoj Jugoslaviji posebno, koji su doživjeli stotu godinu života. Sarajevska Evropa, međutim, po mnogo čemu jedinstvena i neponovljiva, imala je tu sreću i, evo, prolazi i drugo stoljeće njenog života.

Podignuta na razmeđi orijentalnog i evropskog Sarajeva, Europa je apsorbovala najljepše osobine i jednog i drugog. Čitav jedan vijek Europa je bila nijemi svjedok burnih događanja na tlu Bosne i Hercegovine i Sarajeva, koji su se, u većoj ili manjoj mjeri, prelamali kroz nju. Odoljevala je svim nedaćama, ratnim razaranjima, napadima i uvijek ostajala dostojanstvena i lijepa. Za proteklih stotinu godina primala je najistaknutije ličnosti Evrope i svijeta, ali i bezbroj anonimnih ljudi. Svojom magičnom toplinom uvijek ih je prihvatala kao

najmilije i svi su se u njoj prijatno osjećali - kao u svom domu.

Hotel Europe, nekad građen samo za aristokratiju, bogate i moćne, u bivšoj Jugoslaviji imala je višestuko značajnu ulogu. Bila je i ostala svjedok svestranog rasta i razvoja Sarajeva i Bosne i Hercegovine.

Kulturna misija Europe je nemjerljiva. Ne samo po tome što su u njoj gostovala i nastupala najpoznatija imena iz svijeta umjetnosti i kulture, niti što su u njoj organizovani brojni skupovi, nego prvenstveno zbog toga što je ona bila uvijek siguran oslonac u saradnji sa partnerima iz svih krajeva svijeta. Europe je embrion bosanskohercegovačkog turizma.

Proizvod Hotel Europe posjeduje luksuzno opremljenih soba, od kojih je 12 apartmana i jedan predsjednički apartman. Sve sobe su opremljene po najsavremenijim standardima, što uključuje besplatnu internet konekciju, Pay TV, mini sef, mini bar, klimu i druge pogodnosti.

Za potrebe seminara, kongresa, work-shopova i drugih sadržaja, hotel Europa raspolaže sa dvije kongresne dvorane kapaciteta 250 i 150 mjesta, kao i dvije sale za sastanke kapaciteta do 80 mjesta. Sve to je upotpunjeno potrebnom opremom za simultano prevođenje, projektorom, flipchartom, bežičnom internet konekcijom i svom potrebnom opremom ovog tipa.

Sa ponosom Hotel Europe predstavlja čuvenu Bečku kafanu, restoran sa nacionalnom i internacionalnom kuhinjom, reprezentativnu baštu hotela Europe i poslastičarnu Mozzart. U suterenu se nalazi Wellness centar gdje Vas očekuje bazen, sauna, solariji, tursko kupatilo, prostorije za masažu i fitnes.

Na samom ulazu u objekat u prilici ste posjetiti tabacco shop i frizerski salon hotela. U sklopu Hotela Europe nalazi se podzemna garaža sa kapacitetom od 140 parking mjesta.

Priča o Hotelu Europe i njenom kompletnom proizvodu nikada ne prestaje jer se tim mladih i profesionalnih managera kontinuirano trudi da ostvari nove rezultate svojim timskim radom.

Fokusirani na zadovoljstvo svakog gosta, fokusirani na njihove želje i htijenja, kompletna ponuda Hotela Europe je u svakom momentu posvećena svakom gostu.

vodiči i animatori hotela. Obilazak stare jezgre Sarajeva, olimpijskih planina Igmana, Jahorine i Bjelašnice te vezirskog grada Travnika i jedinstvenog Starog Mostra u Mostaru, samo su neke od destinacija koje će Vam Hotel Europe predstaviti.

Promocija Davne 1886. godine, tačnije 26. maja Hotel Europe je otvorio prve strane svoje Zlatne knjige, Golden Book. Svoj trag u ovoj knjizi ostavile su mnoge

Vrijednost Hotela čine i njegovi gosti, koji su prepoznali kvalitet usluga hotela te svaki od njih svojim boravkom ostavlja neizbrisiv trag na svaki segment poslovanja, kako sa svojim pozitivnim kritikama, tako i sa svojim savjetima i sugestijama.

Hotel Europe pažljivo sluša svoje goste, osluškuje njihove potrebe i želje. To je ključ uspjeha ovog hotela.

www.hoteleurope.ba

Nedavni razvoj Hotel Europe kontinuirano prati nove trendove hotelijerstva i ugostiteljstva te konstantno postiže nove rezultate u svom poslovanju. Permanentna edukacija hotelskog osoblja i odabir najboljih kadrova iz svih segmenata poslovanja hotela garant su uspjeha. Kako bi ostao dosljedan svoje tradicije i liderskog mjesta koje mu sa pravom pripada, Hotel Europe je u 2011. godini pokrenuo svoja dva nova proizvoda: Special Weekend Offer i Hotel Europe Travel Guide.

Special Weekend Offer predstavlja iskorak više za jedan ovakav hotel jer pored pristupačne cijene jednog ovakvog paketa, ovaj proizvod, sam po sebi, izgleda privlačno i neodoljivo. Paket ponuda uključuje boravak u luksuzno opremljenom apartmanu hotela za dvije osobe, romantičnu večeru uz piće dobrodošlice u jednoj od prekrasnih restoranskih sala te korištenje Wellnees centra. Specijalna vikend ponuda osmišljena je za goste sa istančanim ukusom za odmor i uživanje.

Hotel Europe Travel Guide je novi proizvod Hotela Europe samo za goste željne izazova, željne novog i neistraženog. Kako bi boravak u Sarajevu i Bosni i Hercegovini bio potpun, Hotel Europe je osmislio novi proizvod koji vode iskusni turistički

poznate ličnosti toga vremena. Istaknute ličnosti iz svih krajeva svijeta počele su pisati istoriju ovog neponovljivog hotela, njegove mističnosti i ljepote.

Za sve one koji žele da znaju šta je i gdje je Hotel Europe, napisao je davne 1893. godine, Holanđanin H.T. van Lenen Martinet: "Moj hotel Evropa uređen je i s dobrom poslugom, kao da sam u Trstu, ili Milanu, ili Beču, a ne na Balkanu. I konobari i konobarice uslužni bez pretjeranosti u manirima. Ženski personal je iz Graca i Novog Sada, sve probrane ljepotice i savršeno decentne. Uveče je divan pogled na grad kao u priči iz Hiljadu i jedne noći".

Vrijednosti robne marke Vrijednost brenda Hotel Europe se može definisati kroz tri ključna elementa: tradicija, lokacija, posvećenost svakom gostu. Svi ovi elmenti čine jednu cjelinu koja se svakim danom upotpunjuje konstantnim treninzima i edukacijama.

JESTE LI ZNALI...

Hotel Europe U slastičarni Hotela Europe ekipa slastičara priprema dnevno preko 40 vrsta slastica. Torta Europe je najpoznatiji specijalitet hotela. Djelo je bivšeg slastičara hotela, Hasana Vilića, koji je za ovu poslasticu dobio zlatnu medalju na Svjetskom prvenstvu u Frankfurtu, davne 1968. godine.

Vilićev recept tada su objavile sve svjetske novine.

Hotel Europe je u svojoj dugoj tradiciji bio dobitnik mnogih nagrada i priznanja od kojih treba istaći sljedeća: • Zlatni kuhar (1977. godine, Italija); Šestoaprilska nagrada grada Sarajeva (1979. godine); Plakete Turističkog saveza Jugoslavije i Turističkog saveza Bosne i Hercegovine; • Prva nagrada za etno-poslasticu na festivalu u Italiji, Festival di Dolce e Culture Cannoli & Friends, Miglior Dolce 2010 Giuria Tecnica, 2010. godine; • Zlatna ugostiteljska kruna 2009. godine Udruženje hotelijera i restoratera BiH; • Diploma sa zlatnom poveljom za kvalitet, Najbolji city hotel 2010. godine - Novosadski sajam turizma; • Zlatna povelja Dr. Aurelio Pecci sa plaketom i značkom kolektivu Hotela Europe za visok stupanj kvalitete usluga i gostoprimstva, 2010. godine - Internacionalna Liga Humanista; • Turistička prizma - diploma za novi kvalitet u turizmu 2010. godine; • Najmenager BiH, jugoistočne i srednje Evrope 2009. godine - nagrada uručena vlasniku Hotela, gospodinu Rasimu Bajroviću.

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Tržište Ukupno tržište voda u Bosni i Hercegovini u 2011. godini bilježi pad. Veći pad bilježi segment gaziranih voda, dok ukupno tržište negaziranih voda pada znatno manje. U isto vrijeme, prirodna izvorska voda Jana ostvaruje rast i tržišni udio od 39%.

Jamnica d.d. najveći je hrvatski proizvođač mineralnih i izvorskih voda te bezalkoholnih pića, s tradicijom još od davne 1828. godine. Od 1993. godine, unutar koncerna Agrokor, promišljenim ulaganjima u modernizaciju, razvoj i nove tehnologije, Jamnica je izrasla u jednu od najmodernijih europskih punionica mineralnih i izvorskih voda te bezalkoholnih pića, s ukupnom godišnjom proizvodnjom od 400 milijuna litara, što je čini i najvećim proizvođačem te vrste na jugoistoku Europe.

Stabilan rast tvrtke godinama počiva na činjenici da Jamnica d.d. kontinuirano ulaže u jačanje postojećih i razvoj novih brandova, a sve s ciljem potpunog zadovoljstva potrošača. Tri najpoznatija branda tvrtke Jamnica su: prirodna gazirana mineralna voda Jamnica, prirodna izvorska voda Jana i prirodni voćni sokovi Juicy.

Premda je tržištu predstavljena tek 2002. godine, prirodna izvorska voda Jana, zahvaljujući svojoj vrhunskoj kvaliteti i jedinstvenosti okusa, s lakoćom je osvojila domaće tržište na kojem je lider, kao i na tržištu BiH, u segmentu negaziranih voda, a sve je više prisutna i na zahtjevnim europskim i svjetskim tržištima gdje također ostvaruje dobre prodajne rezultate.

Dostignuća Kvalitetu Jane, kao vode svjetskog glasa, dokazuju brojne nagrade i međunarodna priznanja.

Jamnica i Jana su jedine hrvatske vode koje su priznate i registrirane na službenoj EU listi voda u boci.

Godine 2005., na međunarodnom sajmu voda Aqua Expo u Parizu, Jana je dobila nagradu EAUSCAR za najbolju izvorsku vodu 2005., a ista nagrada godine 2004. godine pripala je Jani s okusom jagode-guave.

Godine 2010. Jana u pakiranju od 5l dobila je nagradu CROPAK za industrijski dizajn. NSF, vodeći nezavisni američki institut za kontrolu kvalitete, potpisuje garanciju Janine kvalitete i sigurnosti procesa punjenja.

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International Taste & Quality Institut 2006. ocjenjuje Janu najvišom ocjenom za okus i kvalitetu (3 zvjezdice).

Jana je također i na službenoj listi NATO dobavljača što zahtijeva iznimnu kvalitetu vode koju potvrđuju kontinuirane analize i certifikacije koje se provode nekoliko puta godišnje.

Istorijat/ Povijest Prvi zapisi o izvorištu u Sv. Jani postoje već od 18. stoljeća, dok je starost izvora procijenjena na 7000 godina. Početkom 2001. godine Jamnica d.d. ulaže u Greenfield investiciju, nakon čega otvara i pušta u rad punionicu Sv. Jana te u ljeto 2002. godine (18.7.) započinje s komercijalnom proizvodnjom Jane. U vrlo kratkom periodu Jana je postala jedan od najpoznatijih hrvatskih brandova na domaćem, ali i na međunarodnim tržištima.

Jedno od najzanimljivijih izvoznih tržišta je tržište SAD-a na kojem je prisutna od svibnja 2005. godine. Svoju misiju na američkom tržištu Jana je započela na području države New York, a danas se prodaje na gotovo cijelom području SAD-a. Veliki iskorak na tom tržištu dogodio se u rujnu 2009. godine od kada se Jana nalazi na policama Krogera, drugog najvećeg lanca trgovina u SAD-u, u čijem je sastavu 2.468 supermarketa u više od 30 američkih saveznih država. Prije ulaska u Kroger, Jana je izborila mjesto na policama Whole Foodsa, najprestižnijeg američkog lanca supermarketa poznatog po

organskoj hrani i prehrambenim proizvodima vrhunske kvalitete. Trenutno se Jana u SAD-u može kupiti na 8.300 prodajnih mjesta, a osim već spomenutih, može se naći na policama trgovačkih lanaca poput Publix Supermarkets, Woodman's, King Soopers, Dillon's Harveys i Ingles.

Proizvod Prirodna izvorska voda Jana stoljećima je bila dobro čuvana tajna u 800 metara dubokom vrelu Sv. Jana skrivenom usred netaknute prirode svetojanskih

brežuljaka. Karakterizira ju izbalansiran odnos minerala, posebno omjer kalcija i magnezija te okus svježine i lakoće koji proizlazi iz potpuno prirodnog i postepenog procesa filtracije. Prirodna izvorska voda Jana ima pH vrijednost 7,4, što je jednako pH vrijednosti naše krvi, a takva uravnoteženost doprinosi oslobađanju od toksina i Janu čini idealnim pićem od početka dana. U Jani se također nalazi i silicij koji igra važnu ulogu u sintezi najvažnijeg strukturnog proteina kože - kolagena. Osim za ljepotu i zdravlje kože, silicij je važan i za nokte, zube, kosu i oči.

Prirodna izvorska voda Jana u boce se puni najsuvremenijom aseptičkom tehnologijom, bez ikakvih vanjskih utjecaja, pa možemo reći da se prvi susret Jane s vanjskim svijetom, nakon 7000 godina,

odvija u onom trenutku kad ju prinesete ustima i kušate njenu svježinu i lakoću. Upravo zahvaljujući vrhunskoj kvaliteti i jedinstvenosti okusa, Jana je osvojila domaće tržište dok se sve više etablira i na zahtjevnim europskim i svjetskim tržištima zbog čega je i postala prepoznatljiv hrvatski izvozni proizvod.

Osim po svojoj kvaliteti, prirodna izvorska voda Jana poznata je i po različitim pakiranjima namijenjenim svakoj prilici. Osim toga, na tržištu se može naći i aromatizirana prirodna izvorska voda Jana u 4 okusa: limun-limeta, jagoda-guava, borovnica-brusnica i naranča-papaja. S niskom kalorijskom vrijednošću, aromatizirana izvorska voda Jana idealan je izbor za sve one koji vole zanimljive voćne kombinacije i brinu o očuvanju vitke linije.

Nedavni razvoj U 2011. godini na tržište je izašao novi okus aromatizirane Jane - naranča-papaja te ljubitelji aromatiziranih voda od sada, pored dosadašnjih okusa limun-limeta, jagodaguava i borovnicabrusnica, mogu uživati i u ovom novom okusu aromatizirane Jane.

priroda podarila, s Janom smo sigurni što pijemo.

U 2011. godini također je nastavljena i Jana Junior kampanja "Veseli svijet na izvoru snova", koja je imala za cilj približiti najmlađima i njihovim roditeljima najmanje pakiranje Jane posebno namijenjeno djeci. U TV spotu, koji je zamišljen kao kombinacija animiranog i igranog dijela, Antonija Dora Pleško, finalistica Supertalnet Showa, u veselom dječjem zanosu uranja u animirane scene u kojima Jana Junior predstavlja osvježenje uspavanim i žednim likovima - oblacima, suncu, šumskim životinjama. Uz razigrane i dinamične prizore te interakciju animacije i stvarne osobe, vrhunac TV spota čini Jana song.

Vrijednosti robne marke Prirodna izvorska voda Jana ima iznimne karakteristike zahvaljujući kojima je s lakoćom osvojila brojne potrošače, kako na hrvatskom, tako i na inozemnim tržištima.

Lagani svilenkasti okus, vrhunski dizajn i utjelovljenje iskonskih životnih vrijednosti snaga su branda Jana.

www.jana.com.hr JESTE LI ZNALI...

Jana

Promocija 2011. godinu Jana je obilježila s edukativnom kampanjom pod nazivom "Dio mene", koja ističe značaj iskonski čiste vode u svakodnevnom životu jer 60% našeg tijela je voda i upravo zato je važno koju vodu pijemo. Vrijednosti Jane, koje proizlaze iz zaštićenosti izvora, njen savršeno izbalansiran mineralni sastav u kojem se ističe idealan omjer kalcija i magnezija te pH vrijednost jednaka onoj naše krvi, čine ju idealnim izborom za svakodnevnu hidrataciju. Uz strogu kontrolu kvalitete i sve najbolje što joj je

Jana je jedan od izvora silicija u prehrani, minerala neophodnog za strukturu svih vezivnih tkiva i organa, koji je uključen u složene procese obnove kolagena i elastina, što se danas tumači kao snažan „anti aging“ učinak na kožu i smanjenje bora.

Prirodna izvorska voda Jana u boce se puni najsuvremenijom aseptičkom tehnologijom, bez ikakvih vanjskih utjecaja.

Jana ima pH vrijednost 7,4 - jednako pH vrijednosti naše krvi, što doprinosi činjenici da je Jana sastavni dio pravilne prehrane.

Jana ima izbalansiran mineralni sastav u kojem se posebno ističe idealan odnos kalcija i magnezija u omjeru 2:1.

Za potpunu izmjenu vode u tijelu potrebno je 7 tjedana i upravo prirodna izvorska voda Jana savršeno se uklapa u proces detoksikacije jer je, zahvaljujući svom jedinstvenom sastavu i iskonskoj čistoći, idealna za rehidraciju organizma.

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Tržište Prirodni voćni sokovi Juicy lider su na hrvatskom tržištu voćnih sokova, a najvećim se dijelom izvoze u države regije i to najviše u Bosnu i Hercegovinu.

U 2010. godini ukupno tržište sokova u Bosni i Hercegovini raste, a prodaja prirodnih voćnih sokova Juicy ostvaruje rast po stopi većoj od cijele kategorije. Zahvaljujući svojoj kvaliteti, koja

proizlazi iz pomno biranih sastojaka i procesa proizvodnje, prirodni voćni sokovi Juicy na svim su tržištima pozicionirani kao premium brand.

Dostignuća Kvalitetu prirodnih voćnih sokova Juicy dokazuju brojne nagrade i međunarodna priznanja među kojima se ističe prestižna nagrada Superior Taste

Award dobivena na međunarodnom natjecanju održanom u Bruxellesu, u organizaciji tamošnjeg International Taste and Quality Instituta. U iznimno jakoj konkurenciji robnih marki iz cijelog svijeta, međunarodni ocjenjivački sud ocijenio je sa maksimalnih 3 zvijezdice proizvode Juicy 100% ananas i Juicy nektar marelica, čime su još jednom potvrđeni najviša kvaliteta i sastav Juicy sokova.

Istorijat/ Povijest Proizvodnja prirodnih voćnih sokova Juicy započela je 1999. godine uvođenjem na hrvatsko tržište proizvoda Juicy 100% naranča i Juicy naranča nektar u kartonskim pakiranjima od 1,0 i 0,5 l. Sljedeće godine uvedeno je pakiranje u nepovratnoj staklenoj ambalaži 0,2 l, namijenjeno HoReCa kanalu. Paleta okusa kontinuirano se širila, a 2002. godine kao ekstenzija branda Juicy, počeli su se proizvoditi voćni napitci Juicy Fruits koji se trenutno na tržištu mogu naći u 4 okusa i PET pakiranjima od 0,25, 0,5 i 1,5 l.

Također, kao ekstenzija branda Juicy, od proljeća 2011. godine, na tržištu se može naći i napitak u granulama Juicy Vita u tri okusa: naranča, limun i grejp.

Proizvod Voćni sokovi Juicy proizvod su znanja i iskustva ponajboljih europskih stručnjaka u pripremi voćnih sokova iz dozrelih i zdravih plodova voća. Provjerene su kakvoće i mogu zadovoljiti dnevne potrebe za svim hranjivim tvarima potrebnim za zdravo i pravilno funkcioniranje organizma i u potpunosti su bez konzervansa.

Petnaest različitih okusa zadovoljit će i one najprobirljivije; trinaest se okusa - 100% naranča, naranča nektar, multivitaminski cocktail, jabuka, marelica-breskvajabuka, mango-marakuja, jagoda, crni ribiz, 100% ananas, višnja cocktail, marelica, nar i brusnica može pronaći u jednolitarskom brick pakiranju za trgovine te 5 različitih okusa u kartonskom pakiranju od 0,5 l, dok se u omiljenom kafiću ili restoranu, osim spomenutih, može uživati u još dva okusa - borovnici i kruški.

Osim vrhunskim okusom, Juicy osvaja svojim modernim i atraktivnim dizajnom. Kartonska pakiranja su od 0,5 litara i 1 litre, dok je stakleno ugostiteljsko pakiranje volumena 0,2 litre.

Juicy multivitaminski cocktail i marelica-jabuka-breskva dijetetski su proizvodi bez dodatka šećera, s niskom razinom ukupnih kalorija, zbog čega se mogu preporučiti svima onima koji paze na svoju liniju 40

SUPERBRANDS

pakiranju od 1kg i pakiranju od 15g u HoReCa segmentu, dok se okus grejp može naći u pakiranju od 15g.

Krajem 2011. tržištu je predstavljeno i novo transportno kartonsko pakiranje za brickove u kojem se nalazi 6 litara prirodnog voćnog soka Juicy. Nova transportna kutija na bočnim stranama ima perforaciju koja omogućava trganje bočnih i prednje stranice kutije te izlaganje Juicy soka na polici/paleti (tzv. shelf ready pakiranje). te osobama koje ne smiju konzumirati šećer.

Bez šećera su i voćni sokovi 100% naranča i 100% ananas. Zbog iznimnih svojstava preporučuje se svakodnevna konzumacija Juicy sokova svima onima koji drže do svojeg zdravlja i teže za osvježenjem i vitalnošću.

Nedavni razvoj Od proljeća 2011. godine, kao ekstenzija branda Juicy, na tržište je izašao napitak u granulama Juicy Vita u 3 okusa: naranča, limun i grejp. Naranča i limun mogu se naći na policama dućana u

načina skladištenja i obrade i podložni raznim promjenama zbog kojih se količina vitamina u njima smanjuje. Prirodni voćni sokovi Juicy proizvedeni su od svježe ubranog voća, bez dodatka aditiva i konzervansa, a pune se u ambalažu koja čuva njihov sastav i vitamine sve dok ih ne natočimo u čašu.

Vrijednosti robne marke Juicy voćni sokovi premium su kvalitete i prepoznatljivog okusa i imidža, proizvedeni od vrhunskih prirodnih sastojaka provjerenih dobavljača sirovina te su na tržištu dostupni u više kategorija proizvoda prema dizajnu i vrsti ambalaže.

www.juicy.com.hr

Promocija U 2011. godini nastavljena je marketinška kampanja "Vitamini na sigurnom" započeta 2010. godine, čija je ideja razvijanje svijesti o kvaliteti i nutritivnom sadržaju prirodnih voćnih sokova kod potrošača. Osnovni komunikacijski cilj kampanje je širenje svijesti o utjecaju voća na zdravlje, uz zadržavanje prepoznatljive komunikacije i slogana: Juicy - najbolje iz voća.

Vitamini su čuvari našeg zdravlja i skriveni su u mnogim namirnicama poput voća i povrća. No, plodovi koji ih čuvaju pod utjecajem su atmosfere,

JESTE LI ZNALI...

Juicy Prirodni voćni sokovi Juicy proizvode se od 1999. godine, kada su na tržište izašla prva dva proizvoda - Juicy 100% naranča i Juicy nektar naranča.

Zbog svoje kvalitete prirodni voćni sokovi Juicy su na svim tržištima pozicionirani u premium segment.

Samo jedna čaša voćnog soka Juicy 100% naranča osigurava potrebnu dnevnu dozu vitamina C, jednog od najvažnijih zaštitnika imuniteta.

SUPERBRANDS

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različitim kategorijama socijalno ugroženog stanovništva. Kompanija daje doprinos i razvoju sporta i kulture kroz direktnu podršku sportskih klubova i kolektiva te raznih sportskih i kulturnih manifestacija na području cijele Bosne i Hercegovine.

Istorijat/ Povijest Konzum je sastavni dio Agrokor koncerna, najveće privatne kompanije u Hrvatskoj i jedne od najvećih kompanija u jugoistočnoj Evropi. Agrokor na tržištu Bosne i Hercegovine 2004. godine otvora Velpro centar u Sarajevu, koji, od svog otvaranja do danas, nosi status najvećeg trgovačko-distributivog centra u Bosni i Hercegovini. Uslijedilo je otvaranje niza maloprodajnih objekata te preuzimanje brojnih trgovačkih lanaca - Mališić, Diona, VF Komerc, Džananović, Tomašević, Super Nova, Dujmović i Đotlo-promet. Uporedo sa širenjem maloprodajne mreže povećavao se broj zaposlenika, te je tako danas u Konzumu u Bosni i Hercegovini zaposleno više od 2.600 zaposlenika. S ciljem pružanja veće ugodnosti kupovine, Konzum je počeo realizovati plan preuređenja prodavnica i opremanja još savremenijom opremom. Uporedo se nastavlja trend širenja maloprodajne mreže otvaranjem novih prodavnica u svim dijelovima Bosne i Hercegovine.

Tržište Konzum d.o.o. Sarajevo vodeći je maloprodajni lanac u Bosni i Hercegovini sa više od 150 prodavnica različitih formata, rasprostranjenih na najatraktivnijim lokacijama, koje godišnje posjeti više od 39 miliona kupaca. Na tržištu Bosne i Hercegovine, u segmentu maloprodaje, Konzum posluje od 2005. godine i od tada bilježi kontinuiran rast. Kroz intenzivno širenje maloprodajne mreže, otvaranje novih radnih mijesta, podizanje kvaliteta usluga, odabir raznovrsnog i kvalitetnog asortimana po najpovoljnijim cijenama, Konzum nastoji svojim kupcima osigurati idealno mjesto kupovine. Osim kontinuiranog unapređenja i razvoja poslovanja u segmentu maloprodaje, kompanija paralelno razvija i poslovanje u segmentu veleprodaje, te tako u sastavu Konzuma posluju i dva Velpro centra smještena u Sarajevu i Mostaru, koji su prilagođeni potrebama nabave i kupovine profesionalnim kupcima, pravnim licima, trgovcima i obrtnicima.

Dostignuća Konzum iz godine u godinu bilježi povećanje prihoda što je rezultat uspješnog poslovanja u svim segmentima. Prema ostvarenom prihodu na kraju 2010. godine, Konzum se plasirao na značajno četvrto mjesto na skali "100 najuspješnjih kompanija u BiH" na rang-listi velikih preduzeća. Navedeni izbor realizuje se u organizaciji Poslovnih novina.

Prestižno priznanje "Najmenadžer i najkompanija 2011" za Bosnu i Hercegovinu u oblasti trgovine dodijeljeno je direktoru Konzuma za uspješno vođenje kompanije. Ovo najviše priznanje Nezavisne agencije za izbor i promociju menadžera, Evropskog udruženja menadžera i časopisa Euromanager, dodjeljeno je za izuzetno uspješno poslovanje, kontinuiran rast i razvoj kompanije i investicije.

Kroz dosadašnje poslovanje u Bosni i Hercegovini Konzum se istakao kao izuzetno kvalitetan i odgovoran poslodavac. U 2011. godini proglašen je četvrtu godinu zaredom "Najpoželjnijim 42

SUPERBRANDS

poslodavcem" prema izboru posjetitelja i korisnika portala Posao.ba. Zadovoljstvo uposlenika, pozitivna organizacijska klima i kultura koja vrednuje i cijeni uspjeh u svim područjima jeste ono što Konzum pozicionira kao poželjnog poslodavca. Stvaranje dobrih odnosa i ugodne radne atmosfere, jedno je od temelja uspješnog poslovanja Konzuma.

Konzum se ističe i kao socijalno odgovorna kompanija koja aktivno pomaže najosjetljivije kategorije društva. Konzum kontinuirno pomaže lokalnim zajednicama, centrima za socijalni rad, te

Proizvod Konzum svojim kupcima nudi pažljivo izabran asortiman više od 25.000 proizvoda renomiranih proizvođača po najpovoljnijim cijenama, sa posebnim naglaskom na svježe, zdravo i domaće. S posebnom pažnjom tretira se svježi asortiman te je uz dobre partnerske odnose sa domaćim proizvođačima, Konzum u mogućnosti svakodnevno na svojim policama ponuditi svježe i kvalitetno voće i povrće, meso, mesne prerađevine i ribu te mliječni program.

Promocija U skladu sa svjetskim trendovima u oglašavanju, Konzum putem različitih vrsta medija komunicira sa svojim kupcima, nastojeći na najbolji način prezentirati atraktivnost svoje ponude i cijena, pri tom vodeći računa da uvaži želje i potrebe svih kupaca. Praksa je pokazala da kupci prate akcije, te rado kupuju proizvode po sniženim cijenama, stoga Konzum kontinuirano priprema vikend i kataloške akcije, akcije senzacije, kao i druga brojna sniženja.

Dodatne pogodnosti kupci mogu ostvariti kroz atraktivne Loyalty programe, nagradne igre i druga iznenađenja, tako da se kupovina u Konzumu višestruko isplati. U proteklom periodu u Konzumu su realizovane nagradne igre sa izuzetno vrijednim fondom nagrada, a najsretniji kupci imali su priliku osvojiti besplatno ljetovanje za sebe i svoju pratnju, ili priliku da u Istanbulu upoznaju slavne turske glumce iz popularne TV serije „1001 noć“. Konzum ima planove za realizaciju novih ideja kojima će i u narednom periodu zadovoljstvo kupovine u Konzumu učiniti većim.

Vrijednosti robne marke

U asortimanu Konzuma nalazi se i veliki izbor pekarskih i delikatesnih proizvoda, gotovih jela i drugih životnih namirnica i proizvoda za čišćenje, higijenu i uređenje doma.

Konzum u Bosni i Hercegovini svojim kupcima nudi širok asortiman više od 750 proizvoda vlastite trgovačke marke K plus, izuzetno prepoznatljive na policama Konzuma. K plus odlikuje visok kvalitet iza kojeg stoje renomirani proizvođači, velikim dijelom domaći i izuzetno prihvatljive cijene zahvaljujući čemu je ovaj brand naišao na odličan prijem kod kupaca. Trgovačka marka K Plus ima i svoj premium segment pod nazivom Volim najbolje.

Asortiman kućnog i odjevnog tekstila razvijen je pod oznakama K Home i K Style. Osim trgovačke marke K Plus, Konzum je razvio proizvode trgovačke marke Standard, koje karakterizira jednostavna ambalaža i izuzetno povoljne cijene. U segmentu veleprodaje, razvijena je trgovačka marka Rial.

Razvojem i kontinuiranim unapređivanjem asortimana K Plus, Konzum nastoji dodatno obogatiti ponudu, a kupcima omogućiti komparativnu prednost prilikom kupovine u Konzum prodavnicama.

Nedavni razvoj Konzum je u 2011. godini proširio maloprodajnu mrežu sa 14 novih prodavnica u Bosni i Hercegovini.

Osim liderske pozicije na tržištu maloprodaje, Konzum uporedo zauzima vodeću poziciju i na veleprodajnom tržištu Bosne i Hercegovine. U 2011. godini realizovano je otvaranje savremeno opremljenog Velpro veleprodajnog centra u Mostaru. Objekat se prostire na više od 6.500 m2 i nudi bogat asortiman robe široke potrošnje, prilagođen za snabdijevanje malih trgovina, HoReCa segmenta i drugih pravnih lica po veleprodajnim cijenama, uz mogućnost brze i besplatne dostave.

Velpro centari u Sarajevu i Mostaru neće biti jedini, budući da će Konzum u bliskoj budućnosti dodatno proširiti veleprodajnu mrežu u Bosni i Hercegovini otvaranjem novih centara.

Kako bi se približio svojim kupcima i ponudio im vrhunsku uslugu, Konzum posluje i putem Internet prodavnice www.konzumshop.ba, koja privlači sve veći broj on line kupaca, a naručena roba dostavlja se besplatno na kućnu adresu u većim gradovima u BiH. Osim krajnjih potrošača prednosti internet kupovine mogu koristiti i kupci Velpro centara putem internet stranice http://naruci.velpro.ba.

Kao najbrže rastući maloprodajni lanac u Bosni i Hercegovini, Konzum je veoma brzo osvojio povjerenje svojih kupaca te razvio pozitivan i prepoznatljiv imidž. Vrijednosti na kojima Konzum temelji svoj uspjeh su visok kvalitet, uslužnost, inovativnost i povjerenje, koji se konstantno unapređuju na osnovu razumijevanja potreba i želja kupaca. U fokusu je uvijek kupac, kome nastojimo pružiti najbolju vrijednost kroz pažljivo odabran asortiman kvalitetnih roba, najpovoljnije cijene, vrhunsku uslugu te ugodnost i zadovoljstvo kupovine uopšte.

www.konzum.co.ba

JESTE LI ZNALI...

Konzum Konzum posluje u više od 150 maloprodajnih objekata u Bosni i Hercegovini.

Konzum posjeti više od 39 miliona kupaca godišnje.

Visok standard zaštite prava i interesa više od 2.600 uposlenika Konzuma garantuje Kolektivni ugovor potpisan sa Sindikatom radnika trgovine BiH.

SUPERBRANDS

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Tržište Magazin Ljepota&Zdravlje od prvog broja, koji je izašao u februaru 2008. godine, prisutan je na području čitave Bosne i Hercegovine, čime je u startu postignut jedan od zadanih ciljeva, a to je da ga čitatelji prihvate kao svoj, domaći brand. Visokom kvalitetom i izuzetno pristupačnom cijenom, Ljepota&Zdravlje se za kratko vrijeme izdvojila kao vodeći među ženskim časopisima. Pažljivim odabirom tema sadržaj magazina privlačan je čitalačkoj publici u svim sredinama.

Ljepota&Zdravlje je ženski, porodični, lifestyle magazin, a profil čitateljki su žene koje žele da unaprijede svoj životni stil, a zbog brojnih obaveza trebaju kvalitetan časopis u kojem će se na jednom mjestu informisati o novitetima na polju kozmetike, zdravlja i ishrane.

Konstantno unapređivanje, praćenje svjetskih i uvođenje novih trendova postavili su Ljepotu&Zdravlje na vodeću poziciju kao najtiražniji i najčitaniji magazin za žene u Bosni i Hercegovini.

Dostignuća Visoko postavljeni ciljevi i moderan koncept u startu su podrazumjevali najveću posvećenost uređivačkog tima kako bi svaki novi broj bio bolji od prethodnog.

Dokaz da se sav uloženi trud višestruko isplatio jeste konstantno traženje broja više na kioscima i ostalim prodajnim mjestima širom zemlje.

Ljepota&Zdravlje prvi je magazin koji je kroz svoj sadržaj uveo formu modnog editorijala koji se osmišljava i radi u BiH, nakon čega su ovaj primjer slijedili i ostali. Slijedeći primjer svjetskih trendova, po prvi put je u Bosni i Hercegovini, u režiji Ljepote&Zdravlja organizovana trka na štiklama, atraktivan događaj koji je omogućio djevojkama da se okušaju u onome o čemu su samo čitale do tada.

Zahvaljujući odličnom marketinškom timu, veliki broj brendova prepoznao je bosanskohercegovačko tržište kao zanimljivo i plodno tlo, te je započeo svoje reklamne kampanje, što je posredno pospješilo razvoj kompanija posvećenih advertajzingu.

Ipak, za svoje najveće dostignuće, čitav tim Ljepote&Zdravlja smatra radost i ponos koje osjećaju čitatelji kada svakog prvog u mjesecu uzmu u ruke svoj omiljeni časopis.

građana o društveno odgovornim temama.

Glamur je takođe sastavni dio sadržaja, a osim zanimljivih priča o slavnim ženama sa naslovne strane koje su pozitivno inspirisale druge, Ljepota&Zdravlje radila je, između ostalih, ekskluzivne intervjue sa čuvenim kreatorom Giorgiom Armanijem, glumcima Patrickom Dempseyem, Hayden Panettiere, te muzičkom zvijezdom Fergie. Jedna od najpopularnijih rubrika kroz koju su usrećene brojne čitateljke je i Makeover. Riječ je o rubrici u kojoj tim stručnjaka od izabrane čitateljke napravi lice sa naslovne strane. Veliku pažnju izazvao je i izbor za Lice Ljepote&Zdravlja na koji se prijavio veliki broj mladih djevojaka od kojih je najsrećnija ponijela laskavu titulu koja joj je omogućila godinu dana različitih pogodnosti. Dašak glamura čitateljkama donijela je i saradnja sa modnim brendovima Mango kroz fashion event Mango night i Oviesse Ladies Night Out, koji je postao i tradicionalan događaj.

Proizvod Magazin Ljepota&Zdravlje je mjesečni magazin koji se štampa u tiražu od 40.000 primjeraka. Sadržaj je podijeljen na nekoliko tematskih cjelina. Prvi i najveći

Istorijat/ Povijest Prvi broj Ljepote&Zdravlja svjetlo dana ugledao je 1. februara 2008. godine. Kako bismo zadovoljili želju brojnih klijenata i prijatelja da prisustvuju tom velikom danu održane su dvije promocije, u Sarajevu i Banjoj Luci.

Predstavljanje novog, modernog magazina u potpunosti prilagođenog domaćem tržištu dočekano je sa oduševljenjem, ali i brojnim prijedlozima za saradnju. Brojevi koji su uslijedili pokazali su da uređivački tim ima viziju kako treba kreirati novine koje će zadovoljiti interese čitatelja u Bosni i Hercegovini. Kroz priče različitih sadržaja, akcije i promocije, Ljepota&Zdravlje je na zanimljiv i pristupačan način informisala, ali i podizala svijest 44

SUPERBRANDS

savjetima za prevenciju oboljenja i sticanjem novih, zdravih životnih navika. U okviru ove oblasti značajno mjesto pripada tekstovima o ishrani i fitnesu, koji su nezaobilazne i veoma važne teme savremenog svijeta. Psihologija i seksologija, ekologija i stil života, trendovi i druge savremene pojave takođe su predmet interesovanja Ljepote&Zdravlja.

Konstantne pozitivne reakcije čitatelja, kao i ponude za saradnju stručnjaka iz različitih oblasti, pokazatelj su da je ime koje ovaj magazin nosi postao sinonim za kvalitet kojem se vjeruje. Zanimljive i odlično obrađene teme, vrhunski urađene modne fotografije, moderan prelom i kvalitetan papir dali su odlične rezultate i desetine hiljada vjernih čitalaca.

Nedavni razvoj

segment posvećen je ljepoti, njezi, najnovijim kozmetičkim proizvodima i beauty savjetima poznatih. Druga, jednako važna cjelina bavi se zdravljem – novim saznanjima i istraživanjima,

U aprilu/travnju 2011. godine Ljepota&Zdravlje je lansiranjem svoje elektronske verzije, portala www.ljepotaizdravlje.ba, zakoračila i na tržište internet medija. Prvi ženski lifestyle portal u Bosni i Hercegovini www.ljepotaizdravlje.ba napravljen je da bi zadovoljio sve potrebe savremene žene (od 17 do 77 godina), da na jednom mjestu svakoga dana dobije sve potrebne informacije neophodne da živi zdravije, ljepše i sretnije.

Nije u pitanju samo slogan. Niz stručnjaka iz svih oblasti medicine pomažu u bržoj i efikasnijoj borbi i preventivi širokog spektra psihofizičkih problema, beauty eksperti savjetuju njegu tijela i lica koja neutrališe posljedice života i godina, stilisti i šminkeri otkrivaju kako da iz sebe izvučete najbolje, dok psiholozi i sociolozi preporučuju najbolje načine za korištenje sopstvenih potencijala i uče čitateljke da žive mirnije, sporije, sretnije.

Naravno, nijedna moderna, jedinstvena žena nije potpuna bez uspješnog ljubavnog i seksualnog života, pa se praktični savjeti iz tog polja i korisna iskustva drugih takođe nalaze na portalu uz sve ono što treba da se zna da bi i karijera bila na zavidnom nivou. A sve to izloženo na jednostavan, lak i dostupan način, uz prateće materijale koji zaokružuju portal u jedinstvenu cjelinu. Putopisi, umjetnost življenja i stanovanja (feng shui), astrologija, dnevni recept, misli velikih ljudi, savjeti javnih ličnosti, kulturni vodič... Sve je tu da pomogne i zabavi.

Politika stalnog unapređivanja i uvođenja noviteta primjenjivana je od prvog broja magazina kako bi zadovoljio potrebe tržišta i različite ukuse čitalačke publike, te su redovne i promjene u dizajnu i sadržaju, kroz uvođenje novih rubrika. Kao vrlo efikasne pokazale su se akcije poput trke na štiklama, koje su uključile veliki broj čitateljki iz cijele Bosne i Hercegovine, a ujedno popularizovale i magazin i partnere koji su bili uključeni u taj projekat.

Edukativni projekti u koje se Ljepota&Zdravlje pridružila medijskom podrškom, kakva je akcija podizanja svijesti o pravima životinja, još jedan je od načina širenja polja djelovanja magazina.

Promocija Kroz različite vidove medijskih nastupa, organizovanje akcija i pokroviteljstvima, Ljepota&Zdravlje je prisutna tokom čitave godine u javnom životu Bosne i Hercegovine. Prednost se daje humanitarnim i društveno odgovornim projektima, ali se ne zapostavljaju ni oni kroz koje se lokalnoj publici prezentuju svjetski trendovi i nudi učešće u istim. Zahvaljujući neobičnim i ekskluzivnim događajima, Ljepota&Zdravlje dobija medijski prostor u svim ostalim medijima koji prate ove događaje.

Standardni vid promocije, naravno, nije zaboravljen. Ljepota&Zdravlje se prije svega oglašava na televiziji, te se tako u različitim terminima na više TV kanala prikazuju već prepoznatljivi promotivni spotovi u kojima se najavljuju sadržaji aktuelnog broja. Osim toga, Ljepota&Zdravlje se u nešto manjoj mjeri oglašava na outdoor i u printanim medijima.

Prepoznatljivost, neosporan kvalitet i dobar imidž su karakteristike koje prate Ljepotu&Zdravlje i koje su odavno prepoznate. Uticaj koji magazin ima na čitaoce je isključivo afirmativan i pozitivan, a to se vidi i kroz njegov moto: Budite lijepi, zdravi i u formi.

www.ljepotaizdravlje.ba

Vrijednosti robne marke Iako su elektronski mediji već odavno uzeli primat u prenošenju informacija zahvaljujući brzini kojom to mogu da urade, svojom kvalitetom Ljepota&Zdravlje je stekla stalnu čitalačku publiku i osigurala svoju poziciju među štampanim medijima.

Dokaz tome je i broj oglašivača i klijenata koji je u stalnom porastu, što povećava i broj strana magazina, a time i marketinški prostor koji zauzima na tržištu.

Pozitivnu sliku o magazinu dao je i etički i odgovoran pristup prema sagovornicima, klijentima i čitaocima čime je stečena još jedna u nizu prednosti.

LJ&Z relaksacija

JESTE LI ZNALI...

Ljepota&Zdravlje Iako je prvenstveno namijenjen ženama, Ljepota&Zdravlje je takođe i jedan od najčitanijih magazina u BiH među muškom populacijom.

Procjenjuje se da godišnje Ljepotu&Zdravlje pročita više od milion čitatelja.

Elektronsko izdanje magazina Ljepota&Zdravlje, portal www.ljepotaizdravlje.ba, najposjećeniji je "ženski" portal u Bosni i Hercegovini.

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LJEPOTA&ZDRAVLJE MART 2012.

Izdavač Ljepote&Zdravlja, NID Color Media B-H, takođe izdaje i bh. izdanje čuvenog italijanskog modnog magazina GRAZIA, kao i časopise Moja beba, Pošalji recept i Svijet, koji su već godinama među najčitanijim časopisima u Bosni i Hercegovini.

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Tržište Robna marka Novalac obuhvata paletu vrhunske i raznovrsne mliječne hrane za dojenčad. Novalac je globalna robna marka koja je prisutna na pet kontinenata i u više od 50 država. Ubuduće se planira širenje robne marke na nova tržišta.

Francusko preduzeće koje razvija i proizvodi proizvode Novalac, UP Medi-Europa SA, u 2011. godini proširilo je svoju savremenu i visokokvalitetnu proizvodnju u Njemačku. Od 2009. do 2011. godine zbog izuzetno uspješnog rada koji se zasniva na iskustvu s područja prehrane djece i gastroenterologije, prodaja robne marke Novalac povećala se za 100%.

U Sloveniji, Hrvatskoj, Bosni i Hercegovini, Srbiji, Crnoj Gori, Austriji i Mađarskoj Novalac prodaje ugledna farmaceutska firma Medis d.o.o..

Ekskluzivna prodajna mjesta proizvoda

Novalac jesu apoteke zato što kupci jedino tamo mogu dobiti stručan savjet, a on je kod takvih proizvoda za najmlađe izuzetno važan. Djeca su naše najveće bogatstvo i u svojim najnježnijim godinama zaslužuju samo najbolje.

Mlijeko od kojeg su proizvedeni proizvodi Novalac svježe je i time osigurava visoku kvalitetu krajnjih proizvoda. Odabiru se mljekare koje od proizvodnje obično nisu udaljene više od 30 km, što zahtijevaju najnoviji standardi. Samo upotrebom svježeg mlijeka može se osigurati prerada u besprijekornu i najkvalitetniju adaptiranu mliječnu hranu, a mogućnost zagađenja mlijeka smanjena je na najmanju moguću mjeru. I krmivo kojom se hrane krave također je u skladu s važećim zakonodavstvom, a zajamčeno ne sadrži brašno životinjskog porijekla. Svi sastojci koje sadrži mliječna hrana Novalac potječu iz genski nemodificiranih izvora.

Proizvođač Novalac proizvoda, UP MediEuropa SA, član je francuskog instituta INRA (National Institute of Agricultural Research) i sarađuje s brojnim priznatim univerzitetima po Evropi (u Belgiji, Španiji, Francuskoj i Njemačkoj).

Dostignuća

Istorijat/ Povijest

Proizvodni proces adaptirane mliječne hrane Novalac u cijelosti je usklađen s međunarodnim standardom ISO 9001:2008. Prije nego što proizvod dođe na prodajnu policu svaka proizvodna serija mora proći više od 700 strogih kontrola, koje obuhvataju: kontrolu ulaznih sirovina (mlijeko, voda), kontrolu primjerenosti opreme i procesa proizvodnje te kontrolu krajnjeg proizvoda. Te fizičke, hemijske i mikrobiološke kontrole osiguravaju vrhunsku kvalitetu proizvoda od ulaznih sirovina do polica apoteka.

U prošlosti su majke koje zbog različitih razloga nisu mogle dojiti upotrebljavale adaptirano mlijeko za svoju dojenčad. U devedesetim godinama devetnaestog vijeka najčešće se upotrebljavalo razrijeđeno kravlje mlijeko, što nije primjerena hrana za dojenče. Takvo je hranjenje kod dojenčadi često uzrokovalo skorbut i rahitis te različite bakterijske infekcije. Dodavanjem narandžinog soka i ribljeg ulja smanjila se učestalost takvih bolesti. Razvijenu posebno za dojenčad, prvu mliječnu formulu pripremio je 1867. godine Justus von Liebig, a zvala se "Liebig's Soluble Food for Babies".

U tridesetim godinama dvadesetog vijeka za prehranu dojenčadi, prije svega u SAD, raširila se upotreba običnog kravljeg mlijeka u prahu. Zbog porasta potrošnje kod kuće pripremljenog mlijeka umjesto dojenja, naučnici su sve detaljnije istraživali sastav majčinog mlijeka i pokušali mu se približiti dodavanjem i oduzimanjem različitih sastojaka. Godine 1912. nastalo je mlijeko u prahu s dodatkom maltoze i dekstrina, koje su dojenčadima mogli propisivati samo ljekari. Uprkos tome, upotreba običnog mlijeka u prahu bila je vrlo česta do kraja pedesetih godina dvadesetog vijeka. Dolaskom usavršenih formula za dojenčad, koje su imale i pristupačniju cijenu, raširila se upotreba adaptiranog mlijeka, pa su sedamdesetih godina dvadesetog vijeka čak tri četvrtine dojenčadi u SAD hranjene adaptiranim mlijekom.

U sedamdesetim godinama dojenje je kao najbolji izbor prehrane za dojenčad opet počelo dobivati na snazi pomoću različitih programa za promociju dojenja. Upotreba adaptirane mliječne hrane preporučena je samo onda kad dojenje iz različitih

www.novalac.ba Prikupljene informacije o SUHKUDQL GRMHQþDGL L PDOH djece

Skenirajte QR-kod i posjetite našu stranicu.

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uzroka nije moguće.

Robna marka Novalac nastala je 1992. godine kao odgovor na različite potrebe ili tegobe dojenčadi, na primjer: naduvenost, kolike, bljuckanje, zatvor... Na tržištu je naime bila većinom prisutna univerzalna mliječna hrana koja, međutim, nije uvijek odgovarala različitim potrebama dojenčadi. Mliječnu hranu Novalac razvila je multidisciplinarna grupa vrhunskih pedijatara, hemičara, stručnjaka za prehranu, farmaceuta i prehrambenih tehnologa koji su udružili svoje znanje i iskustvo.

Proizvod Robnu marku Novalac čini univerzalna i specijalna mliječna hrana za dojenčad. Univerzalna mliječna hrana uključuje Novalac 1, 2 i 3, koji su namijenjeni različitim dobima dojenčadi i djece (od rođenja do treće godine života). Mliječna hrana Novalac najbolje je prilagođena sastavu majčinog mlijeka i potrebama pojedine dobne grupe djece. Sva druga mliječna hrana Novalac spada u specijalnu mliječnu hranu.

Novalac IT posebna je mliječna hrana za dojenčad sa zatvorom. Zatvor se većinom javlja zbog premalog unosa tekućine ili vlakana u prehrani dojenčeta, što može ublažiti upotreba proizvoda Novalac IT. Osim svih ostalih nužno potrebnih hranjivih sastojaka, Novalac IT također sadrži povećanu količinu laktoze (mliječnog šećera), manje kazeina (netopljiva bjelančevina u mlijeku), veću količinu magnezija te povoljan omjer kalcija i fosfora, a sve to pridonosi lakšem i češćem pražnjenju crijeva.

Dojenčad do šestog mjeseca života vrlo često bljucka zbog hranjenja isključivo tekućom hranom i nerazvijenosti mišića koji zatvara prolaz hrane iz želuca natrag u jednjak. Poteškoću može ublažiti brže zgušnjavanje tekuće hrane u želucu. Zato je Novalacu AR dodan kukuruzni škrob, koji se u želucu zgušnjava i tako sprečava nehotično vraćanje želučanog sadržaja u jednjak.

Grčevi su česti pratitelji prvih mjeseci života dojenčeta, a očituju se kao neutješan kasnopopodnevni i večernji plač. Novalac AC je adaptirana mliječna hrana koja sadrži manje laktoze budući da upravo laktoza može biti jedan od glavnih uzročnika grčeva. Laktoza može fermentirati u crijevima te izazvati nadutost i posljedično bolove.

Novalac NF namijenjen je svoj onoj dojenčadi koja je često gladna pa se zato noću češće budi. Sadrži više sporo probavljivih ugljikohidrata koji duže vremena ostavljaju osjećaj sitosti. Osim toga sadrži dugolančane trigliceride koji usporavaju pražnjenje crijeva.

Uprkos promijenjenom sastavu, proizvod nema veću energetsku vrijednost.

Novalac CC jest mliječna hrana za dojenčad rođenu carskim rezom.

Dojenčad rođena carskim rezom može imati promijenjenu crijevnu mikrofloru (imaju manje korisnih bifidobakterija i više potencijalno opasnih bakterija).

Posljedično mogu biti skloni alergijama i imati lošije razvijen imunološki sistem.

Zato su u CC dodani najistraženiji sojevi bifidobakterija i laktobacila koji omogućuju brže uravnoteženje crijevne mikroflore.

Novalac Allernova AR namijenjena je za dijetnu prehranu djece preosjetljive na bjelančevine kravljeg mlijeka koja istovremeno imaju poteškoće zbog bljuckanja.

Sva mliječna hrana Novalac proizvedena je u skladu s evropskim i međunarodnim smjernicama.

Vrhunske su kvalitete i sadrže sve sastojke koji su nužno potrebni dojenčadi za zdrav razvoj i rast.

Nedavni razvoj U 2011. godini preduzeće UP MediEuropa SA moderniziralo je i raširilo svoju proizvodnju proizvoda Novalac u skladu sa svim važećim standardima za proizvodnju adaptirane mliječne hrane i preselilo je u Njemačku. Svi proizvodi izrađuju se u istoj proizvodnji, čime se osigurava jednaka kvaliteta za sva tržišta.

Centar za istraživanja i razvoj nalazi se u gradu Rennesu u Francuskoj, gdje grupa stručnjaka s različitih područja sudjeluje u brojnim proučavanjima Novalaca za osiguravanje učinkovitosti i sigurnosti proizvoda.

klasičnih medija najčešće se upotrebljavaju savremeni komunikacijski putevi, npr. internet, internetski Klub Novalac i različite aplikacije.

Novalac je prisutan na različitim sajamskim i društvenim događajima za porodice s malom djecom.

Drugu i treću ciljnu grupu čini stručna javnost, osobito farmaceuti i ljekari. Budući da su apoteke ekskluzivni prodajni kanal za Novalac, komunikacija s farmaceutima izuzetno je važna i prije svega edukacijske prirode. Tako krajnji kupci uvijek mogu dobiti iscrpan i stručni savjet.

Učinkovita stručna podrška robnoj marci Novalac čine i predavanja, stručni susreti i kongresi. Sličan način rada odvija se i s pedijatrima koji su u dnevnom kontaktu s majkama i zato važan izvor informacija o prehrani djece.

Vrijednosti robne marke Glavna vrijednost robne marke Novalac jesu djeca, osiguravanje njihovog zdravlja i dobrog općeg stanja. Svako je dijete jedinstveno i drugačije, pa robna marka Novalac teži što boljem zadovoljavanju njihovih potreba pomoću specijalno prilagođenih formula. Važne vrijednosti također su inovativnost i stručnost, naime proizvodi Novalac uvijek idu u korak s vremenom i u skladu su s najnovijim naučnim spoznajama s područja prehrane dojenčadi. Dojenčad i mala djeca jako su osjetljiva ciljna grupa, zato su važne vrijednosti također kredibilnost, povjerenje i odgovornost, što je osigurano brojnim kontrolama kvalitete te ostvarivanjem i prestizanjem brojnih standarda.

www.novalac.ba JESTE LI ZNALI...

Promocija Oglašavanje adaptirane mliječne hrane za dojenčad zakonom je regulisano, zato je promocija robne marke donekle ograničena. Istraživanja tržišta pokazala su da su za Novalac najvažnije tri ciljne grupe s kojima se odvija najveći dio komunikacije. Prva su ciljna grupa krajnji kupci, odnosno majke s djecom do navršene treće godine.

U komunikaciji s tom ciljnom grupom osim

Novalac Majke su za pripremu prve adaptirane mliječne hrane upotrebljavale kravlje mlijeko, kojem su dodavale vodu, pavlaku, šećer ili med.

Kod novorođenčadi, prvi dan nakon rođenja želudac je velik poput malo većeg klikera volumena 5-7 ml.

Veća novorođenčad u prvih pet dana prosječno pojedu manje od svojih manjih i lakših vršnjaka.

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Tržište Persil je jedna od vodećih robnih marki deterdženata za pranje rublja u Europi, u vlasništvu globalne kompanije Henkel. Henkel je osnovan 1876. godine i od tada je prisutan diljem svijeta s vodećim robnim markama i tehnologijama na tri poslovna područja: proizvodi za pranje rublja i kućanstvo, kozmetički i higijenski proizvodi te ljepila i tehnologije. Henkel, čije je sjedište u Düsseldorfu u Njemačkoj, ima oko 47000 zaposlenika širom svijeta, te je u fiskalnoj godini 2011. generirao prodaju u iznosu 15.605 milijuna eura, dok je prilagođena operativna dobit iznosila 2.029 milijuna eura. Henkel kotira na njemačkoj burzi DAX te se nalazi na listi Fortune Global 500.

Persil je na bosanskohercegovačkom tržištu prisutan već dugi niz godina, u početku kroz distribucijske kanale, a odnedavno kroz poslovanje operativne kompanije Henkel BH, otvorene krajem 2011. godine. Otkako je Henkel prisutan na bosanskohercegovačkom tržištu, uslijedile su brojne promjene: kako na gospodarskom, tako i na društvenom planu. U skladu s njima, mijenjala se kupovna moć, rasla je potreba za globalnim brandovima, a potrošači su postupno razvijali svoje specifične preferencije. Henkel je oduvijek pratio trendove na tržištu, no također kontinuiranom strategijom inovacija, dovodio nove, revolucionarne proizvode koji su stvarali nove trendove svih ovih godina. Misija Henkelovog tima za inovacije je već danas otkriti budućnost pranja rublja.

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Vrhunska kvaliteta za vrhunske rezultate. Persil se nalazi u samom vrhu tržišta deterdženata - dobitnik je brojnih nagrada za inovacije na području čišćenja i učinkovitog uklanjanja mrlja. Na bosanskohercegovačkom tržištu Persil se pozicionirao unutar premium segmenta deterdženta za pranje rublja. Modernim dizajnom i vrhunskom kvalitetom privlači nove i zadržava postojeće potrošače.

Dostignuća Najveći uspjeh deterdženta Persil svakako su mnogobrojni zadovoljni potrošači, koji su doprinijeli osvajanju visoke tržišne pozicije među kvalitetnim deterdžentima za pranje rublja. Robna marka Persil je šest puta dobila Europsku kristalnu nagradu za Robne marke kojima vjerujemo u kategoriji "Prašak za rublje" - 2001., 2003., 2005., 2007., 2008. i 2009. godine.

Robne marke kojima vjerujemo međunarodna je anketa koju svake godine provodi časopis "Reader’s Digest" u 16 europskih zemalja. Kristalnu nagradu dobivaju one robne marke koje imaju najveće ocjene u kategorijama: kvaliteta, snažan imidž i poštovanje potreba kupaca. Persilovih šest Europskih kristalnih nagrada za robne marke kojima vjerujemo dokaz su da kupci vjeruju u visoku kvalitetu i pouzdanost proizvoda Persil.

Istorijat/ Povijest Povijest Persila započinje davne 1907. godine kada su kemijski stručnjaci iz Henkel laboratorija uspjeli postići revoluciju u postupku pranja rublja.

Kombinirali su natrijev silikat s natrijevim perboratom, što je rezultiralo ispuštanjem mjehurića kisika pri iskuhavanju rublja. Za razliku od izbjeljivanja pomoću klora koji se tada upotrebljavao, tim se postupkom rublje izbjeljivalo na posebno nježan način i bez neugodnih mirisa te je poštedio kućanice dugotrajnog pranja.

Ime Persil potječe od dvije najvažnije komponente: perborata i silikata. Godine 1922. slavni berlinski umjetnik Kurt Heiligenstaedt stvorio je poznatu damu obučenu u bijelo, koja je generacijama bila zaštiti znak robne marke Persil. Godine 1950. Persil se vratio na police trgovina nakon Drugog svjetskog rata, što je za mnoge značilo povratak u normalan život i mir. Persil otada kontinuirano prati trendove i 1987. godine lansira revolucionaran proizvod Persil Liquid, koji je zbog visokog udjela površinski aktivnih tvari bio vrlo moćno sredstvo za uklanjanje mrlja, čak i na niskim temperaturama. Nakon toga, u 90-tim godinama prošlog stoljeća, sljede deterdženti kompaktnijeg pakiranja, bez mirisa koji štite šarenu odjeću od izbjeljivanja. Nova tehnologija proizvodnje omogućuje korištenje samo 100g deterdženta umjesto dotadašnjih 150 grama po pranju. Prilagođavanje potrebama potrošača rezultiralo je deterdžentom prilagođenim ljudima koji imaju osjetljivu kožu i pate od alergija, Persil Sensitive.

Godine 2003. i 2008. donose promjene u formulaciji proizvoda koje omogućuju još učinkovitije uklanjanje i najtvrdokornijih mrlja. U 2010. godini na tržište izlazi novi Persil Cold Active s revolucionarnom formulom koja se aktivira već na samom početku pranja, dok je voda još hladna. Mrlje se uklanjaju već na 30°C, te se štede energija i novac.

mrlja. Najnoviji proizvod na tržištu je kompaktizirani Persil Expert koji ujedinjuje kapsule za odstranjivanje mrlja u svoju formulu praška za bolju učinkovitost. Kompaktirani Persil Expert je prvi brand u Bosni i Hercegovini koji spaja inovaciju i održivost kombinirajući manje kemikalija, manju ambalažu i smanjen negativan utjecaj na okoliš.

Asortiman Persil praška sastoji se od proizvoda: Persil Expert Regular, Persil Expert Fresh Pearls by Silan i Persil Pure & Natural Expert, Persil Color Expert, Persil Sensitive Expert.

PERSIL Gel koncentrirani je deterdžent s izuzetnom snagom uklanjanja mrlja. Persil Expert Gel tehnologija je učinkovita na niskim temperaturama tako da štedi energiju i pomaže u zaštiti okoliša. Pakiranje omogućuje jednostavno doziranje i sadrži koncentriranu formulu pomoću koje je potrebno 1,46l gela za 20 pranja. Gel također pruža učinkovito zaštitu obojanih tkanina. Persil Gel asortiman sastoji se od sljedećih proizvoda: Persil Color Expert, Persil Sensitive Expert, Persil Expert Regular, Persil Pure & Natural Expert te inovacije na bosanskohercegovačkom tržištu Persil Black Expert, koji je posebno učinkovit u uklanjanju mrlja i Naša inspiracija ste VI. očuvanju boja crne i tamne odjeće.

Persil Active Tabs je visoko učinkovit i Godine 2011. na tržištu se pojavljuje Persil Expert ekološki prihvatljiv proizvod koji kombinira praktičnost s najboljom Persil učinkovitosti ikad. Ovom inovacijom sa savršenom čistoćom u prethodno dozirajućim Persil je potvrdio predanost potrošačima i brigu o tabletama. Snaga uklanjanja mrlja Persilovog okolišu. Zahvaljujući novim kapsulama za uklanjanje deterdženta u prašku, kompaktnost i praktičnost mrlja u formuli praška i tekućine u gel formuli (enzim uporabne forme udruženi su u jedan proizvod. Persil Pectate Lyase), novi Persil Expert nudi potrošačima Active Tabs su koncentriranije od deterdženta u vrhunsku kvalitetu, veću učinkovitost i bolje pranje. S prašku te tako osiguravaju visoku učinkovitost novom inovacijom, preporučenom dozom Persil uklanjanja mrlja i briljantnu bjelinu. Persil Active Tabs Experta potrošači mogu dozirati 33% manje: umjesto su savršeno rješenje u današnjem aktivnom i brzom prijašnjih 150g, sada je dovoljno 100g deterdženta po načinu života. Unutar asortimana dostupne su Persil pranju - što koristi i potrošačima i okolišu.

Active Tabs Regular za bijelo rublje i Persil Active Tabs Color koji štiti šarenu odjeću od blijeđenja.

ostaje

CRNO JE PREKRASNO.

Novo

Proizvod Persil je posljednjih stotinu godina pouzdana i uspješna robna marka kojoj se može vjerovati zbog vrhunske kvalitete proizvoda postignute korištenjem inovativnih formulacija. Iza atraktivnog dizajna i praktične ambalaže krije se visoko učinkovit proizvod koji ima snagu uklanjanja i najtvrdokornijih mrlja. Persil ujedinjuje vrhunski učinak pranja, vrhunsku kvalitetu i suvremenu tehnologiju. U isto vrijeme, Persil predstavlja i tradiciju, naime deterdžent je na tržištu prisutan dugih 105 godina. Ova kombinacija odražava Persilov jedinstveni imidž. Asortiman deterdženta Persil prilagođen je zahtjevima i potrebama promjenjivog tržišta, stoga je prisutan u nekoliko različitih formula: Persil prašak, gel i Active Tabs.

PERSIL Prašak ima odlična svojstva uklanjanja

20

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Vrijednosti robne marke Potrošači s pravom očekuju da proizvodi udovoljavaju kriterijima kvalitete, ekološke podobnosti i društvene odgovornosti u jednakoj mjeri. Persil nastoji kombinirati izvrsnu učinkovitost s odgovornošću prema ljudima i okolišu. Ta kombinacija smatra se središnjim pokretačem inovacija i temeljem buduće konkurentnosti.

Nedavni razvoj Kako bi se osigurao daljnji uspjeh poduzeća i rast robne marke, Persil nastoji kontinuirano unaprjeđivati poslovanje i uvoditi inovacije u proizvode i poslovne procese. Inovacije su u Henkelu od velike strateške važnosti jer osiguravaju temelj budućeg poslovnog portfelja. Inovacije i napredno razmišljanje potrebno je u svrhu provođenja Henkelove strategije održivosti u kojem poduzeće nastoji pružiti višu vrijednost i istovremeno smanjiti utjecaj na okoliš. Vodeći se tom strategijom Persil je razvio novi Persil Expert kompaktizirani deterdžent vrhunske kvalitete koji u isto vrijeme ima smanjeni utjecaj na okoliš. Još jedan novitet na tržištu je i Persil Expert Black Gel koji pruža nenadmašnu zaštitu crne i tamne odjeće od blijeđenja, te istovremeno uklanja tvrdokorne mrlje.

Posebno razvijen sa uvidom u svakodnevne potrebe za crnom i tamnom odjećom, novi Persil Black Expert sadrži provjerenu snagu Persil Expert sredstava za pranje sa specijalnom 20 zaštitom boje za najtamnije odjevne predmete.

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NOVI PERSIL EXPERT  NEPOBJEDIVA UČINKOVITOST! 3

rublja vrhunske kvalitete. Stalna istraživanja tržišta pružaju nam bolji uvid u potrebe potrošača i temelj su razvoja prikladnih inovativnih rješenja, kao i kreiranja promotivnih aktivnosti. Kontinuitet u pružanju vrhunske kvalitete i uvođenje inovacija ključni su elementi strategije Persila. Oglašavanje prema ciljnom tržištu provodi se putem TV-a kao najzastupljenijeg masovnog medija današnjice, što nam jamči informiranost većine naših potrošača. Osim TV-a, posljednji novitet na tržištu Persil Expert, promoviran je i print kampanjom, odnosno objavama u najčitanijim tiskanim medijima.

S AJTE DOZIRE J MAN

Trajni izazov s kojim se suočavaju stručnjaci za razvoj proizvoda koji rade na proizvodnji Persila, jest kako postići što bolji učinak čišćenja sa što manjom potrošnjom energije. Ključ uspjeha nalazi se u vještoj mješavini pojedinačnih sastojaka, što rezultira značajnim poboljšanjem učinka Persila.

Henkel već desetljećima koristi sastojke koji se temelje na obnovljivim sirovinama. U 2010. godini oko 30% aktivnih tvari za pranje u deterdžentima za rublje i sredstvima za čišćenje kućanstva dobiveno je iz obnovljivih sirovina. To je daleko iznad prosjeka u cijeloj industriji sredstava za pranje rublja i proizvoda za kućanstvo, što nas dodatno motivira za daljnji napredak.

www.persil.com.hr JESTE LI ZNALI...

Persil Godine 1986. Persil je prvi lansirao deterdžent bez fosfata, što je bila prekretnica u razvoju deterdženata.

Promocija Persil ulaže velik dio raspoloživih sredstava u oglašavanje namijenjeno ciljnoj publici. Persil se svojim oglašavačkim aktivnostima pozicionirao kao deterdžent za pranje

Persil je prvi i jedini deterdžent u Bosni i Hercegovini na drugoj razini kompaktizacije.

Umjesto dosadašnjih 150g praška za jedno pranje je dovoljno 100g praška.

Persil se pokazao najučinkovitijim deterdžentom u uklanjanju mrlja od voća.

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Tržište Osjetljiva i vunena odjeća izuzetno je nježna te zahtjeva posebnu njegu. Kako bi takva odjeća i nakon mnogobrojnih pranja ostala kao nova, na tržište je lansiran Perwoll, specijalni deterdžent koji čuva oblik i mekoću vunenih odjevnih predmeta i osjetljivih tkanina, a njegova inovativna formula čuva intenzitet boja koje, zahvaljujući Perwollu, i nakon mnogobrojnih pranja ne blijede.

Perwoll je marka broj jedan na tržištu deterdženata za pranje i njegu osjetljivih tkanina u Bosni i Hercegovini. U vlasništvu je globalnog poduzeća Henkel, čije je sjedište u Düsseldorfu u Njemačkoj. Henkel je osnovan 1876. godine i od tada je prisutan diljem svijeta s vodećim robnim markama i tehnologijama na tri poslovna područja: proizvodi za pranje rublja i kućanstvo, kozmetički i higijenski proizvodi te ljepila i tehnologije. Henkel ima oko 47.000 zaposlenih širom svijeta te je u fiskalnoj godini 2011. generirao prodaju u iznosu 15.605 milijuna eura, a prilagođena operativna dobit je iznosila 2.029 milijuna eura. Henkel kotira na njemačkoj burzi DAX te se nalazi na listi Fortune Global 500.

Na bosanskohercegovačkom tržištu Perwoll drži uvjerljivo prvo mjesto unutar kategorije deterdženta za pranje i njegu osjetljivih tkanina. Modernim dizajnom i vrhunskom kvalitetom privlači nove i zadržava postojeće potrošače.

Dostignuća Najveći uspjeh specijalnog deterdženta Perwoll svakako je liderska pozicija na bosanskohercegovačkom tržištu deterdženata za pranje i njegu osjetljivih tkanina, za što su zaslužni mnogobrojni zadovoljni potrošači. Godine ulaganja u razvoj proizvoda i kontinuirano praćenje trendova, svrstale su Perwoll među najkvalitetnije i najučinkovitije specijalne deterdžente. Originalna kvaliteta očuvala se kroz povijest što dokazuju i vjerni potrošači.

Istorijat/ Povijest Perwoll se pojavljuje na tržištu središnje i istočne Europe 1992. godine s proizvodom Perwoll Balsam Powder, praškastim deterdžentom namijenjenim za pranje osjetljivih tkanina. Godine 1998. proizvodi se Perwoll Balsam Liquid, deterdžent u tekućem obliku, a 2001. godine Perwoll značajno širi asortiman uvodeći novu liniju proizvoda Perwoll Magic koja uključuje i Color Powder, prašak namijenjen pranju i njezi šarene odjeće te Perwoll Black Liquid, tekući specijalni deterdžent namijenjen pranju i njezi crne i tamne odjeće. Od 2004. godine, uz 1L, u prodaji su i veća pakiranja od 2L, a 2009. godine Perwoll lansira White Liquid tekući deterdžent za pranje i održavanje bijele odjeće.

Tijekom dugog niza godina, Perwoll je doživio brojne promjene, kako formule tako i dizajna ambalaže, a sve isključivo u svrhu zadovoljenja želja i potreba potrošača te prilagodbe tržišnim kretanjima.

Proizvod Perwoll nudi širok izbor proizvoda za pranje i njegu osjetljivih tkanina. Prepoznat je kao izuzetno kvalitetan i učinkovit deterdžent s formulama namijenjenim najosjetljivijim tkaninama, bilo da su od svile, vune ili intenzivnih boja koje treba zaštititi od blijeđenja, atraktivnog je dizajna i praktične 50

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ambalaže. Kako bi zadovoljio raznovrsne potrebe svojih vjernih potrošača, asortiman marke Perwoll sastoji se od: Perwoll Care Balsam, deterdženta koji njeguje vunene i ostale osjetljive tkanine, Perwoll Brilliant Color, deterdženta koji sprječava blijeđenje šarene odjeće, Perwoll Brilliant Black koji sprječava blijeđenje crne odjeće i Perwoll Brilliant White s učinkom obnavljanja bijele odjeće.

Perwoll Color s RE-NEW efektom sprječava blijeđenje boja i čuva njihov intenzitet. Može se koristiti za jarku i pastelnu šarenu odjeću, kao i za fine šarene tkanine. Najnoviji proizvod na tržištu Perwoll Brilliant Color sadrži poseban Re-new Color efekt zahvaljujući kojem šarena odjeća i nakon mnogobrojnih pranja ne blijedi. Poboljšana formula fiksira čestice boje koje se oslobađaju prilikom

pranja i sprječava njihovo „izlaženje“ iz tkanina, rezultat čega su intenzivne i sjajne boje tkanina i nakon mnogobrojnih pranja.

Perwoll Black s RE-NEW efektom (efekt obnavljanja crne boje), specijalni je deterdžent koji sprječava izbljeđivanje crne i tamne odjeće te svakim pranjem uklanja sivilo iz tkanina čuvajući intenzitet crnih i tamnih boja. Može se koristiti za crnu i tamnu odjeću svih vrsta tkanina. Zahvaljujući inovativnoj formuli s efektom obnavljanja tamnih boja, čak i posivjela odjeća ponovno postaje tamna i crna.

Perwoll White s RE-NEW efektom (efekt obnavljanja bijele boje) sadrži posebnu formulu koja sprječava nastanak sivila na bijelo odjeći. Nadalje, to je deterdžent za osjetljivo rublje koji svakim pranjem obnavlja bjelinu kako bi odjeća ostala blistavo bijela,

ZASJAJTE S PERWOLLOM!

kao nova. Pogodan je za pranje i njegu bijele odjeće svih vrsta tkanina.

Perwoll Balsam s Repair efektom - specijalni je deterdžent za osjetljivo rublje koji čuva postojanost i oblik vunenih i ostalih osjetljivih tkanina, zahvaljujući jedinstvenom Repair efektu koji vraća elastičnost vlaknima životinjskog porijekla i čini rublje mekim i glatkim. Magična formula s nježnim balzamom vraća elastičnost vlaknima koja su se rastegnula tijekom učestalog nošenja te odjeći vraća elastičnost i oblik. Perwoll Balsam s obnavljajućim učinkom, prvi je deterdžent za osjetljivo rublje koji posebno njeguje tkanine od mješavine vune i svile i svilene tkanine.

Nedavni razvoj Inovacije su u Henkelu od velike strateške važnosti jer osiguravaju temelj budućeg poslovnog portfelja.

Uz postojeći asortiman, Perwoll kontinuirano uvodi

inovacije te na taj način osigurava vrhunsku kvalitetu i učinkovitost svog asortimana. Prilikom razvoja proizvoda posebna pozornost posvećuje se promjenama u okolini i načinu života potrošača.

Kako bi zadržao lidersku poziciju na tržištu deterdženata za pranje i njegu osjetljivih tkanina, Perwoll nastoji svojim inovacijama privući nove i zadržati postojeće potrošače.

Promocija Osim inovativnih formula, Perwoll je na zasluženoj liderskoj poziciji na tržištu deterdženata za posebnu njegu rublja zahvaljujući i pomno planiranoj marketinškoj strategiji. Ulaganje u promotivne aktivnosti sastavni je dio izgradnje imidža robne marke Perwoll. Provođenjem marketinških aktivnosti Perwoll nastoji informirati i podsjetiti nove i postojeće potrošače o novostima na tržištu, različitim pogodnostima i karakteristikama deterdženta. Između ostalog koristi televiziju kao oglašavački medij putem kojeg može doprijeti do najšire publike i pružiti im potrebne informacije.

Vrijednosti robne marke Za Henkel su kvaliteta i odgovornost dva nerazdvojna pojma. Potrošači se mogu pouzdati u Perwoll i očekivati vrhunsku učinkovitost. Sigurnost i utjecaj proizvoda na okoliš temeljito su ispitani.

Ljudi diljem svijeta vjeruju Henkelovim robnim markama i tehnologijama, a jedan od ključnih faktora njegovog uspjeha je upravo poslovni sektor proizvoda za pranje rublja i čišćenje kućanstva.

Henkel svojim kontinuiranim inovacijama nastoji otkriti budućnost pranja rublja te pružiti vrhunsku kvalitetu svojim potrošačima.

Proizvode razvijaju stručnjaci u postupcima koji štede vodu i energiju. Henkel kao tvrtka, a i zaposlenici diljem svijeta, svjesni su zahtjeva održivog razvoja. Perwoll djeluje u skladu s tim zahtjevima i prihvaća odgovornost. Održivost jest i ostat će temeljni cilj poduzeća, danas i u budućnosti.

www.perwoll.com.hr JESTE LI ZNALI...

Perwoll Perwoll je na samim počecima postojao isključivo u praškastom obliku.

Naziv za Perwoll na austrijskom tržištu je Fewa, a na tržištu Rusije i Bliskog istoka Laska.

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Tržište U Bosni i Hercegovini trenutno program emituje 143 radio stanica, od čega 79 privatnih, 61 javnih i 3 javna radioservisa.

Obzirom da oglašivačko tržište u Bosni i Hercegovini nije dovoljno dominantno i učešće radioindustrije iznosi oko 8%, ne ostaje puno prostora za razvoj ovako velikog broja radijskih stanica. Na takvom tržištu ponuditi bolje i više od konkurencije predstavlja imperativ.

Dostignuća Javnost, relevantne strukovne i društvene institucije su u RSG radiju prepoznali jedinstven komercijalni radijski servis u BiH. Od mnogobrojnih nagrada, koje su potvrda prestižnog statusa RSG-a, izdvajamo: Zlatna povelja mira “Linus Puling” dodjeljena RSG-u 2005. godine; Međunarodna nagrada Internacionalne Lige Humanista - nagrada za doprinos istini i pravdi kroz dosljedno visoko profesionalno informisanje domaće i svjetske javnosti.

RSG-u je također sedam puta dodijeljeno Specijalno priznanje za lidersku poziciju u medijskoj industriji u periodu od 2003. do 2009. godine.

Direkcija za izbor najmanadžera u BiH dodjelila je nagrade RSG radiju i direktoru Adnanu Osmanagiću.

RSG radio je ponosan na na činjenicu da je četiri godine zaredom jedina radiostanica u Bosni i Hercegovini, koja je dobila prestižni status Superbrands (2008., 2009.,2010. i 2011/12).

RSG RADIO sa četrnaest predajnika pokriva veliki dio BiH i nesumnjivi je lider u radijskoj industriji, prepoznatljiv i cijenjen brand i izvan BiH. Također, program emitujemo putem interneta (www.rsg.ba) i satelita Eutelsat W2.

Proizvod "Više radija" je slogan i programska odrednica koja odražava visoko postavljene ambicije RSG RADIJA, lidera na bosanskohercegovačkom radijskom tržištu. RSG je komercijalni radio kolažnog formata. Ovaj format

Istorijat/ Povijest RSG je osnovan u februaru 1993. godine. Program se emituje putem FM predajnika u Sarajevu, Mostaru, Tuzli, Zenici, Travniku, Bugojnu, Goraždu, Bihaću, Neumu, Trebinju, Doboju, Čapljini, Brčkom te sa lokacije Bjelašnica koja pokriva Kanton Sarajevo i dijelove Srednjebosanskog, Hercegovačko - neretvanskog, Zeničko dobojskog kantona i dio jugoistočne Bosne.

RSG RADIO je 6. aprila 2009. godine građanima Sarajeva poklonio novi gradski program RSG 1 Sarajevo.

zadovoljava potrebe većeg broja raznovrsnih demografskih grupa.

Cilj nam je da slušaocima uvijek pružimo objektivne informacije, ali i odličnu zabavu. RSG RADIO je otvoren za slušaoce svih starosnih grupa, nacionalnosti, religijskih i političkih uvjerenja.

Nedavni razvoj RSG radio je 2011. godine dizajnirao zajednički logotip RSG GROUP, koji predstavlja neformalnu grupu dva radijska programa RSG radio i RSG 1 Sarajevo, web portal www.rsg.ba te agencije za marketing i produkciju NETRA. RSG RADIO je 17. septembra 2010. predstavio novi vizualni identitet svog web portala.

Slijedeći puteve moderne komunukacije, tim RSG RADIJA je, za svoje online slušatelje, ali i sve korisnike interneta, svoju web stranicu pretvorio u aktivni portal. Portal sadrži najave programa i detalje o pojedinačnim programima i voditeljima.

Moguće je preslušavanje i audio materijala iz produkcije RSG radija i RSG 1 Sarajevo te interakcija putem Facebook Fun stranica, a na portalu su i informacije o marketing uslugama.

Putem web portala www.rsg.ba omogućeno je slušanje RSG i RSG 1 programa.

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vlastiti program za promociju kako programskih, tako i van programskih aktivnosti Radija.

Vrijednosti robne marke Uprkos činjenici da je slušanje radija intimni doživljaj podložan različitim, muzičkim i drugim ukusima, RSG je uspio postati opšte prihvaćen brand, priznat kao nesumnjiva profesionalna vrijednost, poštovan i cijenjen i od publike čiji izbor nisu frekvencije RSG-a.

RSG posluje poštujući zakonske, profesionalne i etičke norme, kako u odnosu prema nadležnim institucijama, tako i u odnosu prema uposlenicima.

Odgovoran način poslovanja i korektan odnos prema slušaocima, uveliko su doprinijeli stvaranju izuzetno pozitivnog imidža, koji RSG uživa u profesionalnim medijskim krugovima, ali i široj javnosti.

Motivisani i kreativni uposlenici, lojalna publika, bogatstvo programskih sadržaja, izgrađena RSG RADIO je 6. aprila 2009. godine počeo emitovanje novog programa namijenjenog ljudima u pokretu, koji žele biti dobro informisani sjajno se zabavljajući uz urbani gradski radio.

Novi program je moguće slušati u Kantonu Sarajevo na frekvenciji 90,9 fm, a identificira se kao RSG 1 SARAJEVO. Programska shema je prilagođena potrebama stanovnika Sarajeva.

6. aprila 2009. godine također je otvoren moderni, potpuno rekonstruisani poslovni objekat.

RSG RADIO je u procesu rekonstrukcije i osavremenjavanja tehnike, prešao na najsavremeniju digitalnu opremu za produkciju i emitovanje radijskog programa.

Promocija RSG RADIO je nezaobilazan medijski partner velikih kulturnih, sportskih i drugih društveno značajnih događaja. Status ekskluzivnog radijskog partnera uspješnih projekata u velikoj mjeri je promovisao RSG i doprinio pozitivnom imidžu Radija.

Ljetnju programsku shemu RSG 1 Sarajevo, već treću godinu zaredom, obogatio je emitiranjem specijalnog programa iz centra grada.

Open Air Studio, u toku mjesec dana, ugosti više od 100 ličnosti iz javnog i kulturnog života BiH. RSG 1 Sarajevo je, po treći put, postao Festivalski radio najveće filmske smotre u regionu, te slušateljima približio autentičnu festivalsku atmosferu.

Pored domaćih, RSG i RSG 1 Sarajevo je ekskluzivni radijski partner za BiH i u značajnim regionalnim projektima, kao što su Adria Music Conference, Papaya Day and Nights Summer Festival, Weekend Media Fesival, Dani Sarajeva u Beogradu, itd.

RSG značajan dio marketing budžeta odvaja na oglašavanje. Velika zastupljenost na drugim, posebno TV i printanim medijima, je važna promocija za RSG. U velikoj mjeri, RSG koristi

infrastruktura, snažan marketing i izuzetan društveni status, prednosti su na kojima RSG RADIO temelji svoje ambiciozne planove.

www.rsg.ba

JESTE LI ZNALI...

RSG radio RSG GROUP je neformalna grupa dva radijska programa RSG radio i RSG 1 Sarajevo, web portal www.rsg.ba i agencije za marketing i produkciju NETRA. RSG RADIO je u septembru 2010.godine predstavio novi vizualni identitet web portala (www.rsg.ba).

U 2010. godini, od oko 1 000.000 minuta proizvedenog programa, 12.000 minuta je bilo posvećeno za promotivne kampanje pokroviteljskih projekata.

RSG RADIO je, u aprilu 2009. godine, pokrenuo program za Kanton Sarajevo RSG 1 SARAJEVO.

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Tržište Sarajevski kiseljak d.d. je najstarija, najveća i najmodernija punionica mineralne vode u Bosni i Hercegovini sa tradicijom punjenja dužom od 120 godina. Lider je u proizvodnji i prodaji prirodne mineralne vode u BiH, a svoju dugogodišnju lidersku poziciju učvrstio je zahvaljujući prvenstveno visokoj i prepoznatljivoj kvaliteti mineralne vode, konstantnoj modernizaciji i unapređenju procesa proizvodnje i poslovanja te prilagođavanjem poslovne politike tržišnim uvjetima i potrebama potrošača. Kvalitetom svojih proizvoda, snagom robnih marki, razgranatom distribucijom te snažnom marketinškom podrškom, Sarajevski kiseljak nastavlja daljnji rast i razvoj, jačajući svoju lidersku poziciju na tržištu Bosne i Hercegovine.

Prirodna mineralna voda Sarajevski kiseljak po kvaliteti se svrstava među najbolje prirodne mineralne vode u svijetu. Pored liderske pozicije na tržištu BiH, Sarajevski kiseljak ostvaruje dobre rezulate i u izvozu, pa se trenutno oko 17% od ukupne proizvodnje plasira u izvozu na tržišta Hrvatske, SAD-a, Švedske, Australije, Kanade, Srbije i Nizozemske. Dobre izvozne rezultate Sarajevski kiseljak ostvaruje prvenstveno zahvaljujući visokom i prepoznatljivom kvalitetu prirodne mineralne vode te izvrsnom osvježavajućem okusu.

Dostignuća Sarajevski kiseljak, brand iznimne kvalitete, dobitnik je mnogih domaćih i inozemnih priznanja.

Sarajevski kiseljak d.d. je 2007. godine usvojio i implentirao standard ISO 22000:2005 te je na taj način postao jedna od prvih tvrtki u regiji koja je uvela ovaj novi sustav upravljanja sigurnošću prehrambenih proizvoda.

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Certifikaciju je provela poznata francuska organizacija Bureau Veritas Certification.

Sarajevski kiseljak d.d. je, kao društveno odgovorna kompanija, 2011. godine usvojio i standard ISO 14001, kojim je standardizirao upravljanje okolišem i pokazao brigu za prirodnom sredinom u kojoj posluje. Na taj način se opredijelio za suvremene trendove u zaštiti okoliša i održivom razvoju te je koristeći najbolju praksu opisanu u međunarodnim normama standarda ISO 14000 izgradio vlastiti sustav upravljanja okolišem.

U istraživanju koje je dvije godine zaredom provedeno od strane web portala Posao.ba, Sarajevski kiseljak d.d. je u proizvodno-prodajnom sektoru proglašen jednim od najpoželjnijih poslodavaca. Imena firmi u istraživanju nisu unaprijed ponuđena i izbor se temeljio isključivo na percepciji korisnika koji su po vlastitom mišljenju navodili one kompanije za koje bi najviše voljeli raditi.

Prirodna mineralna voda Sarajevski kiseljak je u 2007. godini, prema izboru neovisne Agencije za izbor najmenadžera iz Zenice, proglašena BH brandom broj 1 u kategoriji mineralnih voda.

Sarajevski kiseljak je ponosni dobitnik prestižne međunarodne nagrade Superior Taste Award već petu godinu zaredom. Međunarodni institut za kvalitet i okus (ITQI) iz Brisela, u iznimno jakoj konkurenciji proizvoda iz cijelog svijeta, ocijenio je prirodnu mineralnu vodu Sarajevski kiseljak najvišom ocjenom te je nagradio prestižnom nagradom Superior Taste Award s maksimalne tri zvjezdice za izvrstan okus i superioran kvalitet. U današnjem svijetu, kada je

zbog velikog broja proizvoda sve teže privući potrošača i pridobiti njegovo povjerenje, ova je nagrada svojevrsna garancija i potvrda da se proizvod koji nosi znak Superior Taste Award, po svom okusu i kvaliteti, zaista ističe na tržištu.

Sarajevski kiseljak je četvrtu godinu zaredom svrstan među vodeće domaće i strane robne marke u BiH od strane međunarodne organizacije Superbrands, neovisnog i globalnog autoriteta na području brandinga, pa je tako ponovno postao nositeljem priznanja Superbrands BiH još jednom potvrdivši visoku i prepoznatljivu kvalitetu i snagu branda.

Istorijat/ Povijest O značaju mineralne vode Sarajevski kiseljak, najbolje govori činjenica da je Kiseljak - grad u kojem se nalazi izvor i sjedište firme, oduvijek svoj identitet i prepoznatljivost gradio upravo na ljekovitim svojstvima ove mineralne vode.

Prvi sačuvani podaci o Kiseljaku potječu iz XVI stoljeća, točnije iz 1530. godine kada Kiseljak „Sauer Brunnen“ spominje Slovenac Benedikt Kuripešić u svom opisu putovanja carskog poslanstva u Carigrad napisanom na njemačkom jeziku.

U otomansko doba, 1659. godine, o Kiseljaku, koji je tada nosio naziv „Ekši su“, što u prevodu znači „kisela voda“, pisao je turski putopisac Evlija Čelebija, koji piše da je ova voda ljekovita i da je trgovci raznose u bocama „od vilajeta do vilajeta“.

Na svom putu kroz Bosnu, u jednom od hanova, odsjeo je i Englez James Creagh koji u svom djelu „Na granici Europe i Islama” uspoređuje mineralnu vodu sa vrela u Kiseljaku sa vodom francuskog lječilišta Vichy.

Creagh piše: ”Mineralna voda što je daje ovaj vodoskok, svojim okusom mnogo podsjeća na vodu kojom se hvali francusko liječilište Vichy, ali osvježavajuća i okrepljujuća snaga ovog bosanskog vrela daleko prelazi snagu francuske ljekovite vode. Stari ljudi ako dvadesetak dana piju ovu bosansku vodu, punu životne snage, odlaze s Kiseljaka s temeljito uspostavljenom onom moći kojoj se, po vjerovanju orijentalnih naroda, možeš nadati jedino u raju, ako dođeš u njeg. Bolesti probavnih organa, rđavo raspoloženje kojem su one uzrok, pomanjkanje apetita, sve to iščezava pod utjecajem ove vode prijatnog okusa. Pacijenti se vraćaju kući kao svježi i sretni ljudi, i bez pojave ranog starenja”.

Prvu stručnu analizu mineralne vode u Kiseljaku izvršio je 1886. godine prof. E. Ludwig, dvorski savjetnik iz Beča, koji je pozvan od strane bosanske vlade kako bi proučio mineralne vode u Bosni. Po njegovoj analizi „ova voda spada u one kiseljake koji u sebi imaju najviše CO2, glauberove soli i znatne množine željeza; s obzirom na sastav ovo je specijalitet među evropskim mineralnim vodama“.

Tradicija i početak organiziranog punjenja Sarajevskog kiseljaka u boce veže se za 1891. godinu kada je otpreman u različite krajeve, od Dalmacije i Štajerske pa sve do Bombaja u Indiji. 1947. godine osniva se „Zemaljsko lječilište Banja Kiseljak” čija djelatnost uključuje: vršenje banjskog liječenja bolesnika, smještaj i ishranu bolesnika, kao i eksploataciju i prodaju mineralne vode.

Budući da se uvidio značaj i potencijal eksploatacije i flaširanja mineralne vode, u tu svrhu se 1961. godine osniva poduzeće „Sarajevski kiseljak” koje prvobitno posluje kao samostalan pravni subjekt, a od 1965. u sklopu „Banje Kiseljak”, kao samostalna poslovna jedinica. 1963. godine je nabavljena prva automatska linija.

Za vrijeme ratnih dejstava u Bosni i Hercegovini prestaje se sa proizvodnjom. Po završetku rata proizvodnja se ponovno pokreće, a 1996. godine puštena je u pogon nova linija za punjenje mineralne vode u PET boce od 1,5 l i 0,5 l.

U svom povijesnom razvoju, poduzeće Sarajevski kiseljak je prolazilo kroz različite organizacijske i vlasničke oblike, konstatno povećavajući obim proizvodnje i prodaje mineralne vode, ostajući pri tome cijelo vrijeme tržišni lider i najveća punionica mineralne vode u Bosni i Hercegovini.

U razdoblju od svog osnutka 1961. godine, pa sve do danas „Sarajevski kiseljak“ je uz konstatna ulaganja u modernizaciju proizvodnih pogona, razvoj distribucije, nove proizvode, edukaciju zaposlenika i marketing, izgradio prepoznatljiv imidž, koji je uz tradiciju i već dokazanu kvalitetu, postao sinonim za prirodnu mineralnu vodu izvrsne kvalitete, a posebno nakon 2001. godine, kada nakon uspješne privatizacije postaje članom koncerna Agrokor.

Proizvod Prirodna mineralna voda Sarajevski kiseljak izvire iz dubine od 150 do 300 metara, obogaćujući se mineralima u svom prirodnom protjecanju kroz staro eruptivno stijenje. Tako prirodna i kristalno čista, sa prirodno izbalansiranim odnosom minerala, puni se najsuvremenijim tehnologijama bez vanjskih utjecaja.

Prilikom protjecanja kroz staro eruptivno stjenje, prirodna mineralna voda Sarajevski kiseljak se obogaćuje mineralima koji su nužni za uspostavljanje normalne funkcije organizma.

U suvremenom načinu života, kada je izloženost svakodnevnom stresu velika, minerali postaju nužno potrebni. Znanstvene spoznaje sve više potvrđuju da su najbolji minerali prirodnog porijekla. Zbog toga je Sarajevski kiseljak najbolje rješenje za zdravlje i osvježenje. Sarajevski kiseljak je po svom sastavu natrijkalcij-magnezij-hidrogenkarbonatna–sulfatna mineralna voda, te kao takva spada u najbolje prirodne mineralne vode u svijetu. Upravo zbog takvog sastava i ljekovitih svojstava blagotvoran je u regulaciji probave, pomaže u liječenju bolesti probavnih organa, bolesti metabolizma, jetre, žuči, žučnih kanala i kamenca, bolesti bubrega i mokraćnih puteva.

Sarajevski kiseljak svojim okusom i dejstvom idealno ide uz svaki obrok. Konzumacijom mineralne vode Sarajevski kiseljak uz obrok, okus hrane se ne mijenja.

Sarajevski kiseljak je idealan izbor za one koji uživaju u hrani i vode računa o svom zdravlju.

Zbog svog izvanrednog pitkog i osvježavajučeg sastava Sarajevski kiseljak se odlično miješa sa kvalitetnim vinima dajući im svoju posebnost. Odlično se miješa sa sokovima i prikladan je za osvježenje i svakodnevnu upotrebu cijele obitelji.

Prirodna mineralna voda Sarajevski kiseljak puni se u povratnoj staklenoj ambalaži od 1 l i 0,25 l te u PET ambalaži od 1,5 l i 0,5 l.

Nedavni razvoj Sarajevski kiseljak d.d. je tvrtka koja kontinuirano ulaže u kvalitetu i razvoj svojih proizvoda.

Novo vrijeme za Sarajevski kiseljak simbolički je započelo u prosincu 2000. godine, kada koncern Agrokor putem Jamnice postaje većinski vlasnik i započinje sa ulaganjima u razvoj. Time je počeo smišljeni program investicija podređenih zaštiti prirode i okoliša nakon kojih Sarajevski kiseljak pored najveće i najstarije, postaje i najmodernija punionica mineralne vode i jedan od predvodnika suvremenog načina poslovanja i proizvodnje u Bosni i Hercegovini.

U razdoblju od 2001. - 2012. godine su izvršena velika ulaganja u razvoj kojima se značajno doprinosi da proizvodi dosegnu maksimalni nivo konkurentnosti na tržištu. Izgradnjom novih proizvodnih hala te kupnjom novih linija za punjenje, izvršena je modernizacija i povećanje proizvodnih kapaciteta. Najsuvremenija oprema omogućuje da se prirodna mineralna voda crpi i puni u boce bez vanjskih utjecaja.

Smišljeno nastavljajući svoj razvoj, Sarajevski kiseljak koncem 2002. godine ulazi u novo tržišno područje šireći svoj proizvodni program osvježavajućim gaziranim sokovima, pod robnom markom SKY (okus Cola, Orange i Lemon), koje karakteriziraju vrhunski spoj originalnih baza sa vodom sa izvora u Kiseljaku, moderan dizajn i praktično pakiranje u PET ambalaži. U 2005. godini je lansirano ugostiteljsko pakiranje 0,25 l u povratnoj staklenoj ambalaži za prirodnu mineralnu vodu, pakiranje od 1,5 l PET za Sky sokove je zamijenjeno pakiranjem od 2 l PET, čime se postiglo povećanje prodajnih volumena. U travnju 2009. godine, Sarajevski kiseljak na tržište lansira novu liniju gaziranih bezalkoholnih napitaka pod brandom SKI u povratnom staklu od 1,0 L proširujući paletu svojih proizvoda sa okusima Tonic, Mango-Naranča i Jabuka-Mirabelle, kojima se 2010. godine pridružuje i novi okus SKI Naranča.

Tijekom mjeseca srpnja 2010. godine, napravljen je redizajn etiketa Sarajevski kiseljak koji je brandu podario svježinu i novi, moderniji izgled. U kolovozu 2010. godine je napravljen i redizajn etiketa na sokovima SKI, tako su tijekom 2010. godine svi brandovi Sarajevskog kiseljaka osvježeni novim i modernijim izgledom. U drugoj polovici 2012. godine instalirana je i puštena u rad nova proizvodna linija za punjene proizvoda u PET ambalažu, te je tržištu predstavljen novi, praktičniji i moderniji izgled pakiranja gaziranih napitaka Sky i proširen asortiman pakiranjem u volumenu od 1 L. Danas Sarajevski kiseljak sa tradicijom dužom od 120 godina ostaje uvijek isti, prirodan proizvod koji ne stari, već ide u korak s modernim vremenom, prati svjetske trendove i uvećava svoju vrijednost i tržišnu poziciju.

Promocija Sarajevski kiseljak osim dugoročnog ulaganja u očuvanje kvalitete, modernizaciju i razvoj, snagu robne marke gradi kontinuiranom brigom o potrošačima i komunikacijom s tržištem. Integrirane marketinške komunikacije, kontinuirana interakcija sa potrošačima i široka paleta marketinških aktivnosti predstavlja snagu Sarajevskog kiseljaka.

Sarajevski kiseljak, kao pravi superbrand, pored tržišne pozicije, lider je i u svim poljima promocije. Na tržištu se provode intenzivne aktvnosti na prodajnim mjestima tokom cijele godine uz oglašavanje na TV, radiju, novinama i internetu te vanjskim površinama.

Snažnu podršku Sarajevski kiseljak dobija kroz pomno osmišljene i funkcionalne razne POS i POP

materijale.

Sarajevski kiseljak redovito sponzorira sportska natjecanja i kulturno-umjetničke manifestacije od javnog značaja.

Vrijednosti robne marke Sarajevski kiseljak je tradicionalna i kvalitetna robna marka koja pruža osvježenje u svakoj prilici. Tijekom više od 120 godina postojanja, brand Sarajevski kiseljak je razvio prepoznatljiv i snažan imidž. Jedinstven osvježavajući okus, superiorna kvaliteta i dugogodišnja tradicija vrijednosti su Sarajevskog kiseljaka.

www.sarajevski-kiseljak.com

JESTE LI ZNALI...

Sarajevski kiseljak Mineralna voda Sarajevski kiseljak sadrži magnezij koji nazivaju još i „antistresni„ mineral. On pomaže u suzbijanju depresije, ublažava probavne smetnje, podupire sagorijevanje masti u organizmu i pomaže pri mršavljenju.

Rade Šerbedžija, glumac svjetskog glasa, snimivši spot za Sarajevski kiseljak, po prvi puta se u svojoj bogatoj karijeri pojavljuje u jednoj reklamnoj kampanji.

O mineralnoj vodi Sarajevski kiseljak pisao je i veliki bosanskohercegovački boem i čuveni pjesnik Tin Ujević, 1934. godine: Koje bio veseljak Pa je pio vino Neka pije Kiseljak Ozdravit će fino Što od vina gori To Kiseljak gasi Koga žeđa mori Nek s njim grlo kvasi

SUPERBRANDS

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Tržište Sogal je svoj put započeo već 1981. godine u Francuskoj, da bi danas uticaj i djelovanje proširio do Engleske, Španije, Finske, Portugala, Holandije, Italije, Grčke, Poljske, Kine, Saudijske Arabije, Malezije, Jordana, Maroka, Mongolije, SAD-a, Crne gore, Srbije i naravno, drage nam i lijepe, BiH. Ovakav rast tržišta se odvija najprije zahvaljujući kvaliteti i originalnosti proizvoda, koje prate posebne ambicije u pogledu konstantnog razvoja ciljanih noviteta, kako u tehničko tehnološkim inovacijama, tako i kroz veliko bogatstvo ideja u projektiranju i dizajniranju namještaja, ali i cjelokupnog opremanja različitih enterijerskih prostora.

Svoje mjesto na bosanskohercegovačkom tržištu Sogal pronalazi od 2000. godine, sa ciljem da ovom našem podneblju predstavi jedan sasvim novi koncept plakara sa kliznim vratima. Međutim, zahvaljujući velikom angažmanu menadžmenta firme Stilles d.o.o., koja je jedini zastupnik prestižne marke Sogal na našem tržištu, kao i drugih uposlenika - kako onih u projektiranju, tako i u proizvodnji, jednostavni plakar prerasta u multifunkcionalne elemente namještaja, zahvaljujući kojim Stilles dolazi do prepoznatljivog imena, kako na domaćem, tako i na tržištu susjednih zemalja.

Orijentacija sarajevske firme za upotrebom najkvalitetnijih materijala u svom procesu proizvodnje, nadopunjena sa modernim mašinama i, naravno, stručnim osobljem su provjeren recept sigurne egzistencije i razvoja na BiH tržištu, pa i šire.

Nekoliko je izložbeno - prodajnih salona namještaja koji u okviru svog cjelokupnog asortimana, nude i Sogalov program opremanja stambeno poslovnih prostora: Sarajevo, Mostar, Tuzla i Brčko, dok je administrativno-proizvodno-skladišni prostor smješten u Sarajevu.

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SUPERBRANDS

Dostignuća U početku mali kolektiv od svega 5 zaposlenika, danas je prerastao u zavidnu firmu srednjeg kapaciteta sa produženom rukom iz Sarajeva preko Mostara, Tuzle i Brčkog do susjednih zemalja. Zahvaljujući višegodišnjoj tradiciji ulaganja u kvalitetan proizvod i stručnost uposlenika, Sogal je brand koji se probio na naše tržište i čuva svoju poziciju daleko iznad prosjeka, što potvrđuju i brojni klijenti koji kupovinom Sogal proizvoda ne dobivaju samo još jedan proizvod, već brand koji jednostavno podiže standard života, brand koji utiče na razvoj svojih korisnika te ih upućuje u nove, praktičnije i ljepše trendove korištenja stambenih i poslovnih prostora. U to ime govori i ovogodišnje priznanje Superbrands BiH.

Održivost svoje pozicije No.1, Sogal potkrepljuje tako što uvijek ide korak ispred, kako u tehnološkim, tako i dizajnerskim inovacijama. Robotwin, patentirani bešumni klizni mehanizam, jedan je od najvažnijih Sogalovih inovacija. Riječ je o bešumnom mehanizmu koji amortizira udarac i spriječava ispadanje vrata iz šine te štiti vrata od oštećenja za vrijeme otvaranja i zatvaranja na način da se automatski uvlači u svoju kutiju.

Značajna inovacija su i ovjesna vrata, tj. klizna vrata bez donje šine čije se pomicanje vrši pomoću gornje vodilice koja osigurava dobru stabilnost, ali i jednostavno pomicanje lijevo-desno. Prednost ovih vrata jeste i postojanje stopera na krajevima, koji omogućavaju nepomičnost vrata u položaju u kojem su ostavljena. Važan detalj je što same vodilice nisu vidljive sa zadnje strane jer ih sakriva maska postavljena na stropu ili gredi, što je svakako prednost u opremanju enterijera.

Pivot mehanizmi su još jedno praktično i vrlo jednostavno rješenje kod pregradnih vrata, ali i u izradi samog namještaja, pogotovo plakara. Prednost ovog Sogalovog mehanizma jeste što ne zahtjeva zidove, jer se montira na šine direktno postavljene u stropu i podu. Ovaj mehanizam podrazumijeva otvaranje vrata na klasičan način, s tim što klasična vrata imaju baglame postavljene na bočnim stranama npr. ormara povezane sa frontalnim dijelom, dok pivot ne traži podršku unutrašnjeg korpusa. Kao i klizni mehanizam, pivot je veoma moderan i dizajnerski atraktivan, pogotovo za one klijente koji žele pregradna vrata ili front u namještaju od poda do stropa, ali sa klasičnim otvaranjem vrata pod uglom.

Podizanje Sogalovog programa izrade namještaja po mjeri na zavidan nivo u svojoj branši, omogućeno je putem karakteristika koje se uvijek nastoje podići sve više i više, a riječ je o kvaliteti, praktičnosti, jednostavnosti upotrebe, originalnom dizajnu, garanciji za kvalitet materijala, kao i garanciji za izradu i montažu u dogovorenom roku. Održivost i napredak ovih karakteristika su omogućeni konstantnim praćenjem tehnoloških noviteta, od kojih su neki spomenuti, te njihove primjene sa nadopunjujućim izborom konstruktivnih materijala, završne obrade elemenata, kao i velikim izborom različitih boja i materijala.

Istorijat/ Povijest Sogal je brand čije proizvode firma Stilles d.o.o. dizajnira, izrađuje i montira već od 2000. godine.

Pionirskim koracima na ovom našem podneblju izrade, tada avangardnog programa Sogal plakara sa kliznim vratima, pređen je ogroman put do prerastanja u prestižan kolektiv kakav je danas.

Međutim, svoj put Sogal je otpočeo još 1981. godine u Lionu, Francuska. Tada je to i u Francuskoj bio sasvim novi koncept ormara koji je stvorio i pokrenuo Georges Guerin, a koji se tokom više od 30 godina djelovanja proširio ne samo po Evropi, već i na područje Azije, Afrike i Amerike.

Proizvod Zahvaljujući potvrđenom identitetu koji se ogleda kroz funkcionalnost, kvalitet i originalnost, firma Stilles već dugi niz godina zauzima zavidnu poziciju u izradi namještaja po mjeri. Cjelokupni asortiman se razvio iz osnovnog proizvoda Sogal plakara, koji je zahvaljujući svojoj jedinstvenoj prepoznatljivosti, tzv. američkog plakara i istrajnosti na tržištu, prerastao u brand proizvod firme, a danas i superbrand BiH. Svojom specifičnošću Sogal plakari mogu predstavljati dio opreme svakog enterijerskog prostora: garderobni za spavaće i dječije sobe (odlaganje odjeće, posteljine, igračaka, knjiga i razne druge opreme), plakari za predsoblja i degažmane (odlaganje obuće, tekuće odjeće, raznih aparata za domaćinstvo), plakari za kupatila (odlaganje peškira, kozmetike, higijenskih potrepština), kuhinjski plakari (čuvanje namirnica i spremanje brojne kuhinjske opreme – posuđe, aparati, stolnjaci), plakari za dnevne boravke (odlaganje ukrasnog asortimana, Hi Fi uređaja), bibliotečki plakari, zatim plakari u okviru različitih poslovnih jedinica (kancelarije, arhivi, hotelske sobe, dječiji vrtići, različite trgovine, apoteke, mini poslovne plakar kuhinje i sl.).

Posebna prednost Sogalovih kliznih vrata jeste što se mogu montirati i bez podne šine, što onda daje utisak pregradne pokretne stijenke koja razdvaja, odnosno spaja više cjelina, a ne utisak plakara. Ipak, u praksi se ovakvi klizni mehanizmi najčešće koriste u okviru pregradnih kliznih vrata među prostorijama.

Ova univerzalna primjena Sogal plakara omogućena je zahvaljujući velikom izboru brojnih varijanti površinske obrade, te primjene različitih detalja i kombinacija (materijalizacije, boje, različitog tretmana vrata, brojnih aplikacija i sl.), ali i stručnog savjetovanja u okviru izložbeno – prodajnih salona.

Raznovrstan izbor i kombinacija materijala doprinose uspješnim realizacijama individualnih potreba brojnih korisnika. Najčešće korišteni materijali su: univer, koža, aluminij, HP ploče, linije proizvoda različitih folija sa brojnim vrstama dekora, perforacija, tekstura, materijala i boja, zatim tu su različite vrste stakla sa ili bez tehnika pjeskarenja i graviranja, kao i ogledala te plexiglas različitih boja.

Pored funkcionalnih i estetskih aspekata, Sogal plakari zadovoljavaju i ergonomske potrebe svojih

korisnika upravo zato što se rade prema njihovoj mjeri i potrebama. U ovisnosti od visine korisnika, navika ili eventualnog fizičkog ograničenja, planira se i raspored stvari za odlaganje u okviru plakara.

Vodeći računa i o ergonomskom aspektu izrade plakara po mjeri, Sogal omogućava stvaranje ne samo udobne, već i zdrave atmosfere u okviru koje je uspostavljena ravnoteža osnovnih elemenata: funkcije, originalnog dizajna i visoke kvalitete.

namještaja uvijek idu korak ispred drugih, kako u raznovrsnosti ponude, tako i u tehnološkoj obradi iste.

Vijerni klijenti koji se vraćaju su najbolja potvrda vrijednosti Sogal branda.

www.stillesenterijeri.com

Nedavni razvoj Početkom 2012. godine proširen je izložbenoprodajni salon u Sarajevu gdje klijenti mogu pregledati još veći izbor eksponata, ali i materijala i boja te dobiti stručni konsalting ili konkretno rješenje određenog stambenog, kao i poslovnog prostora.

Kontinuirani razvoj Sogal asortimana, kako u smislu funkcionalnog unapređenja, tako i u pogledu dizajnerskog osvježenja, doprinosi predstavljanje tržištu uvijek novih dodatnih elemenata koji ugrađeni u osnovni proizvod daju jednu sasvim drugačiju dimenziju cjelokupnom dojmu.

Vraćanje minimalizma i u izradi namještaja je uticalo na stvaranje novih oblika horizontala i profila, koji pažljivo ukomporirani daju plakarima (pogotovo frontalnom dijelu) značajan vizuelni efekat. Upravo taj prošireni asortiman različitih profila, pogotovo drvenih dekora, je jedan od najznačajnijih nedavnih razvojnih proizvoda u dizajnerskom smislu. Što se praktične strane tiče, značajno je spomenuti amortizere/stopere koji se ugrađuju sa unutrašnje strane vrata plakara, a koji imaju za cilj da amortiziraju udarac kliznih vrata prilikom zatvaranja ili otvaranja. Također, ugrađivanjem ovih amortizera/ stopera omogućava se zaustavljanje vrata do ranije postavljene granice.

Promocija Brand Sogal je od samog početka u neprestanoj interakciji sa svojim klijentima putem domaćih medija, kako pisanih tako i televizijskih i radijskih.

Dugogodišnju uspješnu saradnju ostvaruje sa Gracijom, gdje ekskluzivno prezentira sve svoje novosti. Sogal konstantno istražuje tržište kroz sfere potreba, ali i novih materijala i njihovih mogućnosti kako bi svojim klijentima, ali i onim koji će to tek postati, mogao ponuditi maksimum iz svog asortimana.

Klijenti se svakodnevno nagrađuju kroz različite pogodnosti prilikom kupovine, a svakog mjeseca se organizira akcija na odabrani asortiman namještaja, što ih dodatno veseli. Također, kada prilike dozvoljavaju, sponzor je humanitarnih akcija te pojedinih kulturnih i sportskih događaja.

JESTE LI ZNALI...

Sogal Sogal je koncept tzv. američkog plakara koji se prvi pojavio na bosanskohercegovačkom tržištu.

Od 2000. godine do danas prodano je preko 6.100 različito dizajniranih Sogal plakara na području BiH. Sogalov patentirani klizni mehanizam Robotwin ima 10-ogodišnju garanciju, a riječ je o mehanizmu koji je najvažniji kod kliznih vrata.

Vrijednosti robne marke

Sogal ima najveći izbor dizajniranih profila u BiH, kako u smislu oblika, tako i u smislu materijala.

Sogal ima referentnu listu stalnih klijenata koji prate novitete i stalno osvježavaju svoje domove i poslovne prostore, što sve djelatnike svakako raduje i ohrabruje, ali i obavezuje da u svom procesu izrade

Naš standard je visok jer su očekivanja naših klijenata visoka!

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Tržište Poslijeratno tržište Bosne i Hercegovine trebalo je nove proizvode i nove lidere kako bi i samo moglo zaživjeti. Turistička agencija Sol Azur i njeni predstavnici prepoznali su tržište kao još mlado i puno raznih mogućnosti za razvoj poslovanja. Sol Azur od svog osnivanja počinje sa projektom "Ljetovanje u Tunisu" i u svom početku po tome biva i najprepoznatljiviji na tržištu Bosne i Hercegovine.

Kako se tržište razvijalo, Sol Azur postaje lider u oblasti turističkih aranžmana za Tunis. U prve dvije godine svog postojanja glavna baza poslovanja agencije Sol Azur bila su upravo putovanja u Tunis tokom cijele godine.

Nakon dvije godine i velike potražnje za putovanjima u Tunis, Sol Azur otvara svoju poslovnicu i u Banja Luci, kako bi uspješno odgovorio zahtjevima tržišta. Do sada, agencija se profilirala u jednog od glavnih tržišnih lidera u organizaciji putovanja, ne samo u Tunis, nego za sve poslove koji se vežu za turizam.

Dostignuća U gotovo 9 godina svog postojanja Sol Azur dobija niz certifikata i priznanja vezanih za doprinos razvoju turizma, kako u BiH, tako i u zemljama u koje je Sol Azur vodio svoje klijente. Posebno se izdvajaju priznanja od Ministarstva turizma Tunisa i Ministarstva turizma Jordana za veliki doprinos promociji kulture i historije ove dvije države.

Osim pomenutih dostignuća, tim agencije Sol Azur dobio je niz priznanja vezanih za organizaciju i upravljanje poslovanjem turističke agencije, kao što je nagrada "Najmenadžer 2005. godine" iz oblasti turizma, kao i mnoge druge.

Osim standardnih turističkih aranžmana, Sol Azur se profilirao i kao vodeća agencija na tržištu za organizaciju omladinskih putovanja (maturalnih i apsolventskih ekskurzija), gdje na nivou godine realizuje veliki broj putovanja u različite krajeve Europe za preko 7.000 učenika i studenata.

Istorijat/ Povijest Turistička agencija Sol Azur osnovana je 2004. godine. Kompanija je prvobitno bila fokusirana na realizaciju aranžmana za Tunis, te je svoj uspon započela upravo kao prva agencija koja se bavila organizacijom aranžmana za Tunis.

Već sljedeće, 2005. godine, agencija uvodi novinu na tržište Bosne i Hercegovine organizujući charter let za Jordan, koji je na tržištu Bosne i Hercegovine do tada bio nepoznanica. Klijenti su prepoznali kvalitet i stručnost kadrova Sol Azur agencije, tako da firma u potpunosti počinje da se bavi i ulazi u sve sfere turizma, od organizacije individualnih, grupnih putovanja, kongresa, do onih zahtjevnijih klijenata i dalekih destinacija koje nisu svakodnevnica na tržištu.

Nakon Tunisa i Jordana, kao glavnih proizvoda po kojima je Sol Azur ostao prepoznatljiv klijentima, agencija se okreće novom vidu turizma, a to je omladinski turizam. U veoma kratkom roku Sol Azur prepoznaje svoju šansu i postaje tržišni lider u oblasti omladinskog turizma, organizujući putovanja za mlade te mnoge druge aktivnosti vezane za animaciju i pokretanje mladih kako bi se upoznali sa ponudom agencije i svime što jedno putovanje, koje organizuje Sol Azur, može ponuditi.

Radi ostvarivanja što većeg učešća na tržištu firma ostvaruje strateško partnerstvo sa agencijom 58

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Buena Vista, te od 2008. godine, iako zasebne firme, zajednički nastupaju na tržištu.

Proizvod Sol Azur se na tržištu pojavio sa jednim potpuno novim proizvodom (uslugom), a to je organizacija aranžmana za Tunis. Obzirom da je i samo tržište bilo prilično nerazvijeno, uvođenje nove destinacije pokazalo se kao pun pogodak. To se najviše vidi po broju organizovanih charter letova u 2004. godini kada su dva puta sedmično klijenti mogli putovati u Tunis i na taj način iskoristiti svoj godišnji odmor.

Kako bi nastavili trend obogaćivanja ponude, Sol Azur 2005. godine objavljuje novu destinaciju i organizuje charter letove za Jordan.

Nakon što je firma postala prepoznatljiva na tržištu u organizaciji ljetnih aranžmana, Sol Azur se okreće još jednom proizvodu, a to je organizacija maturalnih i apsolventskih putovanja. Među studentima Sol Azur je postao prepoznatljiv po seriji putovanja u Grčku na otok Krit i Zakintos pod nazivom "Evribadi bris u Greece". Putovanje u Grčku sastojalo se od pet dijelova i u tom periodu od 2008. do 2011. godine Sol Azur upoznaje preko 10.000 studenata sa prelijepim Grčkim otocima.

Pored pomenutih proizvoda, Sol Azur uspješno pruža i ostale turističke usluge poput: prodaje avio karata, individualnih aranžmana, transfer putnika i ostalih poslova koji su u sklopu poslovanja na turističkom tržištu.

odgovor na nove izazove koje nosi budućnost.

Ono što izdvaja Sol Azur od ostalih agencija je inovativni pristup u kreiranju turističke ponude i visoki standardi poslovanja, koji su omogućili lidersko pozicioniranje u konkurenciji ostalih agencija na tržištu.

Vrhunska usluga i sve brojnija klijentela, koja svoje zadovoljstvo uslugom pokuzaju dodatnim zahtjevima za novim izazovima i aranžmanima, dodatni je motivator agenciji Sol Azur. Firma na to uzvraća dodatnim širenjem ponude. Poseban segment poslovanja agencija Sol Azur i Buena Vista su putovanja za mlade, gdje već odavno imaju vodeću poziciju na tržištu sa činjenicom da su u protekle četiri godine realizovali ekskurzije, maturalna putovanja za više od 30.000 zadovoljnih studenata, maturanata, profesora. Takođe Sol Azur i Buena Vista dio su najveće grupacije agencija sa prostora bivše Jugoslavije koje su svoje poslovanje usmjerile prema mladima.

Međutim, poslovanje agencije Sol Azur nije ograničeno samo na putovanja za mlade. Potrebe klijenata su različite, a samim tim i ponuda je raznovrsna i uključuje sve svjetski poznate destinacije, najatraktivnija ljetovališta i ski-centre, europske gradove i metropole svijeta, daleka ostrva i uzbudljiva krstarenja, poslovna putovanja i kongrese, rekreativni i edukativni turizam, individualna i grupna putovanja, avio-karte i još mnogo toga.

Nedavni razvoj

Promocija

Obzirom na veliki broj putnika koji su koristili usluge Sol Azur Travel, firma je pokrenula projekat Sol Azur Club Card, kako bi dodatno nagradili putnike i za neka buduća putovanja putnicima omogućili pogodnosti pri kupovini novih aranžmana i razne druge pogodnosti koje Club Card omogućava dolaskom na određenu destinaciju (popusti u klubovima, restoranima, kafićima, fakultativnim izletima, itd).

U januaru 2012. godine, Sol Azur je pokrenuo još jedan privlačan proizvod, a to su "Putovanja za Dž", koja podrazumijevaju jeftinije opcije putovanja koja su pristupačna za sve putnike. Ta putovanja uključuju posjete europskim metropolama, te boravke od 4 do 5 dana u okviru kojih se upoznaju glavne znamenitosti gradova koji se posjećuju.

Sol Azur otpočetka jako puno ulaže u promociju.

Obzirom da putovanje podrazumijeva stalni pokret, tako je firma izabrala svoj slogan "Uživajte u pokretu" kojim je postala prepoznatljiva zajedno sa svojim logotipom koji predstavlja partnerski odnos agencija Sol Azur i Buena Vista.

Osim standardnih vidova promocije, vrlo aktivno se radi na individualnom pristupu klijentu i organizaciji prezentacija koje će približiti usluge firme krajnjim korisnicima (učenicima, studentima ili ostalim klijentima).

Osim promocije kroz štampane i elektronske medije, firma se redovno prezentuje i nastupima na važnijim turističkim okupljanjima u regionu.

www.solazur.ba

Vrijednosti robne marke U posljednjih 6 godina turistička agencija Sol Azur, zajedno sa svojim partnerom agencijom Buena Vista, profilirala se u vodeću agenciju na tržištu Bosne i Hercegovine. Sol Azur i Buena Vista su postali sinonim za nezaboravna putovanja, ekskurzije, fantastične provode, ne samo za mlade ljude, već za sve one koji su putovali sa pomenutim agencijama.

Najveći pokazatelj je broj klijenata koji svake godine ukazuju sve veće povjerenje ovim kompanijama. Sigurnost i pouzdanost, najpovoljniji odnos cijene i kvaliteta, iskustvo i poslovna strategija u osmišljavanju i realizaciji brojnih putovanja, visokoobrazovani kadrovi i poslovnice, razgranata mreža subagenata i brojni ugledni partneri širom svijeta, glavne su prednosti ove dvije udružene agencije. Ono što Sol Azur i Buena Vista pokušavaju ostvariti svojim poslovanjem je svakako ugled, koji predstavlja strateški kapital, što je ujedno i baza za planiranje i pripremu budućih poslovnih poduhvata i

JESTE LI ZNALI...

Sol Azur Sol Azur je prva bh. turistička agencija koja je organizovala ljetovanja u Tunisu i Jordanu.

Sol Azur svake godine realizuje maturalna i apsolventska putovanja za više od 6.000 učenika i studenata.

Sol Azur je dio "Rapsody Group" mreže turističkih agencija sa područja Balkana koje su orijentisane na omladinski turizam, i koje u toku godine organizuju maturalne i apsolventske ekskurzije za učenike i studente iz BiH, Srbije, Hrvatske, Slovenije.

Sol Azur je organizator masovnih okupljanja mladih ljudi iz regiona na različitim destinacijama od Španije, Grčke, Češke... Sve sa ciljem što boljeg provoda i međusobnog upoznavanja mladih iz regiona.

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Tržište Carlsberg Group predstavlja internacionalnu kompaniju koja trenutno zapošljava oko 43.000 ljudi, i čiji se proizvodi prodaju na više od 150 tržišta.

Kompanija, prije svega, posluje na velikim tržištima Zapadne Evrope, ali sa tendencijom ubrzanog rasta i povećanja učešća na tržištima u Rusiji, drugim dijelovima Istočne Evrope, kao i Azije. Najpoznatiji brend iz Carlsbergovog širokog portfolia brendova je Carlsberg Pilsner. Pored jakih internacionalnih brendova, kao što su Tuborg, Baltika i Holsten, čvrstu osnovu asortimana kompanije čine brojni regionalni brendovi, koji su visoko pozicionirani na svojim lokalnim tržištima.

Ekspanzija i dinamičan marketing usmjeren ka tržištu, sa jedne strane, i inovacije i unapređenje poslovanja unutar kompanije, sa druge strane, doprinijeli su rastu i tržišnog učešća i dobiti kompanije. Plus je svakako i činjenica da Carlsberg prodaje pivo i cidere za svaku priliku, za sve ukuse i stilove života.

U cilju daljeg rasta i promoviranja, od 2007. godine djeluje Carlsberg Srbija Group u čijem sastavu su Carlsberg BH, Carlsberg Srbija i Carlsberg Crna Gora. Kompanija Carlsberg u Bosni i Hercegovini uspješno posluje od 1. januara 2007. godine, a na tržište su plasirani, pored internacionalnih brendova, (Carlsberg, Tuborg i Holsten) i regionalni brendovi, Lav, Pan i Merak. U prvim mjesecima 2011. godine, kompanija Carsberg BH obogatila je ponudu alkoholnih pića uvođenjem potpuno nove kategorije na tržište - Somersby Apple Cider. Kao pravi predstavnik kosmopolitskih pića, Somersby je veoma brzo osvojio mlade i urbane potrošače na domaćem tržištu. Nakon velikog uspjeha Somersby Apple Cidera, ljubitelji tog pića u BiH u mogućnosti su uživati i u cideru sa okusom kruške, Somersby Pear Cider, od novembra 2011. godine.

Kompanija Carlsberg BH je prodajna organizacija koja pokriva cjelokupno tržište Bosne i Hercegovine, sa sjedištem u Sarajevu, a od juna 2007. godine i

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distributivnim centrom u Banja Luci, a prodajnu mrežu čini preko 10 distributera.

Dostignuća Tržišni udio od 10.3% u 2007. godini (Izvor: Udruženje pivara BiH, Hrvatske i Srbije, interni podaci) Carlsberg BH povećava iz godine u godinu. Tako je u 2010. godini tržišni udio Carlsberga iznosio 12.4% (Izvor: Udruženje pivara BiH, Hrvatske i Srbije, interni podaci), a u 2011. godini će isti dostići skoro 16% (Izvor: Udruženje pivara BiH, Hrvatske i Srbije, interni podaci) što će kompaniji osigurati čvrstu poziciju na tržištu Bosne i Hercegovine. Jedan od pokazatelja rasta Carlsberga BH je i rast broja zaposlenih, koji je tokom pet godina rada u BiH dostigao 50, od početnih 17.

Somersby Apple Cider je za kratko vrijeme od lansiranja na tržištu BiH, od početka 2011. godine, zabilježio rekordnu prodaju gdje je u samo mjesec dana prodana količina koja je bila planirana za cijelu godinu.

Istorijat/ Povijest Carlsberg Group predstavlja jednu od najvećih pivarskih grupacija u svijetu, sa širokim asortimanom robnih marki piva i bezalkoholnih napitaka. Osnovao ju je J. C. Jacobsen, 1847. godine, u glavnom gradu Danske, Kopenhagenu. Danas se 10. novembar, dan kada je 1847. godine pivara zvanično počela sa radom, slavi kao godišnjica Carlsberga.

Godine 1872., J. C. Jacobsen je za svog sina Karla sagradio novu pivaru, koja je 1882. godine počela sa radom, pod imenom Ny Carlsberg (Novi Carlsberg), kako bi se razlikovala od već postojeće, Gamle Carlsberg (Stari Carlsberg). Novi i Stari Carlsberg su se 1906. godine ujedinili, formiravši jednu pivaru.

Proizvod Od 2007. godine Carlsberg je počeo sa proizvodnjom cidera - alkoholnog osvježavajućeg pića koje se u Engleskoj tradicionalno proizvodi stoljećima. Ova tradicija je srž nastanka osvježavajućeg napitka

Somersby, sa savremenom notom. Somersby cideri su kosmopolitska pića koja su u vrlo kratkom roku osvojila sve svjetske metropole pa tako i BiH. Zbog svog sastava su savršena pića za druženje sa prijateljima nakon posla, ali i idealna osvježavajuća alternativa u svim ostalim prilikama. Somersby je namijenjen mlađoj urbanoj populaciji od 25 do 35 godina starosti, naročito onim ženama i muškarcima koji nastoje eksperimentirati i živjeti 'dobar život', pun nezaboravnih iskustava, uz sjajno društvo i malo razuzdanosti. Somersby su širom svijeta prihvatili mladi urbani ljudi koji su uvijek otvoreni za nove trendove, izazove i promjene.

Somersby predstavlja potpuno novu kategoriju alkoholnih pića na tržištu Bosne i Hercegovine - Cider (sajder). Ovaj osvježavajući napitak sadrži 4.5% alkohola i nastaje fermentacijom jabuka uz dodatak prirodnog jabukovog šećera i arome. Potpuno je prirodan, bez vještačkih aroma, boja i zaslađivača, proizveden korištenjem tradicionalnih metoda.

Jedinstveni Somersby okus dobijen je savršenom kombinacijom prirodnog soka od jabuke koji daje slast i gazirane note za pravo osvježenje.

Okus Somersby-ja najbolje dolazi do izražaja kada je dobro rashlađen i poslužen u čaši punoj leda.

Somersby Pear cider je osvježavajući napitak koji sadrži 4.5% alkohola i nastaje fermentacijom krušaka, uz dodatak prirodnog kruškinog šećera i arome.

Potpuno je prirodan, bez vještačkih aroma, boja i zaslađivača, proizveden korištenjem tradicionalnih metoda.

Na svim tržištima u Evropi na kojima je do sada lansiran, Somersby ostvaruje impresivne rezultate rasta prodaje. Čak ga je britanski Guardian označio kao „novi Chardonnay“.

Na tržištu Bosne i Hercegovine Somersby je trenutno dostupan u nepovratnoj staklenoj boci 0,33 l.

Nedavni razvoj Somersby Cider je brand prepoznatljiv po inovativnosti i stalnom unapređivanju okusa sa ciljem

JESTE LI ZNALI...

Somersby udovoljavanja željama ljubitelja ovog pjenušavog napitka kojih je svakim danom sve više.

U 2012. godini, Somersby nastavlja sa organiziranjem zabava po kojima je već poznat na bh. tržištu. Somersby Vam predstavlja: Magacin Kabare on Tour je dvosatni kabare show koji će posjetiteljima diljem BiH pružiti nezaboravnu zabavu uz neodoljivi okus omiljenih Somersby Cidera.

Promocija

stvaranju pozitivnog imidža, koji Somersby Cider uživa u široj javnosti.

Motivirani i kreativni uposlenici, široko rasprostranjena distributivna mreža, lojalni potrošači i pažljivo osmišljeni promotivni sadržaji, prednosti su na kojima Somersby Cider temelji svoje ambiciozne planove za budućnost.

www.somersbycider.com

Somersby Apple Cider sadrži 15 posto prirodnog soka od jabuke.

Somersby Pear Cider sadrži 24 posto prirodnog soka od kruške.

Srž nastanka osvježavajućeg napitka Somersby je cider - alkoholno osvježavajuće piće koje se u Engleskoj tradicionalno proizvodi stoljećima.

Ljeto 2011. godine ljubitelji dobre zabave u Bosni i Hercegovini pamtit će po nezaboravnim provodima u društvu Lorda i Lady Somersby i njihovog raspjevanog i razigranog društva uz neodoljivi okus Somersby Apple Cidera.

Počelo je krajem juna 2011. godine u Botaničkoj bašti Zemaljskog muzeja u Sarajevu, gdje su Lord i Lady Somersby kojeg su utjelovili bh. glumci Mirza Tanović i Mona Muratović, sa svojim prijateljima glumcima Magacin Kabarea, priredili sjajnu zabavu uz neodoljivi Somersby Apple Cider.

Pravo osvježenje u vreloj julskoj večeri u Ljetnikovcu Radobolja u Mostaru donio je Somersby Apple Cider sa svojim veselim promotorima - raspjevanom i razigranom družinom Magacina Kabare.

Somersby Apple Cider bio je glavna zvijezda vrhunske zabave priređene početkom augusta u srednjevjekovnom banjalučkom dvorcu Kastel. Ovog ljeta u Banja Luci Somersby je na ljetnoj pozornici Kastela predstavio Kirila Džajkovskog i njegov bend, Miss Kay Dee i brojne druge izvođače moderne muzike.

Dobru zabavu u 2011. godini naprosto je nemoguće osmisliti i zamisliti bez Somersby-a.

A tako će biti i u 2012. godini, u kojoj će Somersby biti sastavni dio nezaboravnih provoda mladih, ali i onih malo starijih diljem BiH, kroz klupske svirke, nastupe poznatih DJ-a, kabare predstave.

Vrijednosti robne marke Za nepunu godinu dana od pojavljivanja na tržištu Bosne i Hercegovine, Somersby Cider je postao omiljeni napitak mladih, ali i onih malo starijih, koji kada traže dobar provod uz neodoljiv osvježavajući napitak, pronalaze ga u Somersby Cideru.

Izbor omiljenog napitka je intiman doživljaj pojedinca koji zavisi od trenutka, raspoloženja, okruženja, društva, a Somersby Cider je uspio postati opće prihvaćen brand bez kojega je nemoguće zamisliti trenutke opuštanja u društvu prijatelja uz nezaboravan provod.

Vrhunska kvaliteta proizvoda, osvježavajući voćni okus i poseban način serviranja, svrstali su Somersby Cider u piće koje čini neizostavan izbor sladokusaca bez obzira na godišnje doba, vremenske prilike i prigodu.

Somersby Cider je za relativno kratko vrijeme osvojio srca i nepca potrošača u Bosni i Hercegovini.

Odgovoran način poslovanja, korektan odnos prema potrošačima, podrška projektima mladih i talentiranih ljudi u BiH značajno su doprinijeli SUPERBRANDS

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Tržište Carlsberg Group predstavlja internacionalnu kompaniju koja trenutno zapošljava oko 43.000 ljudi, i čiji se proizvodi prodaju na više od 150 tržišta.

Kompanija, prije svega, posluje na velikim tržištima Zapadne Evrope, ali sa tendencijom ubrzanog rasta i povećanja učešća na tržištima u Rusiji, drugim dijelovima Istočne Evrope, kao i Azije. Najpoznatiji brend iz Carlsbergovog širokog portfolia brendova je Carlsberg Pilsner. Pored jakih internacionalnih brendova, kao što su Tuborg, Baltika i Holsten, čvrstu osnovu asortimana kompanije čine brojni regionalni brendovi, koji su visoko pozicionirani na svojim lokalnim tržištima.

Ekspanzija i dinamičan marketing usmjeren ka tržištu, sa jedne strane, i inovacije i unapređenje poslovanja unutar kompanije, sa druge strane, doprinijeli su rastu i tržišnog učešća i dobiti kompanije. Plus je svakako i činjenica da Carlsberg prodaje pivo i cidere za svaku priliku, za sve ukuse i stilove života.

U cilju daljeg rasta i promoviranja, od 2007. godine djeluje Carlsberg Srbija Group u čijem sastavu su Carlsberg BH, Carlsberg Srbija i Carlsberg Crna Gora.

Kompanija Carlsberg u Bosni i Hercegovini uspješno posluje od 1. januara 2007. godine, a na tržište su plasirani, pored internacionalnih brendova (Carlsberg, Tuborg i Holsten), i regionalni brendovi, Lav, Pan i Merak.

Kompanija Carlsberg BH je prodajna organizacija koja pokriva cjelokupno tržište Bosne i Hercegovine, sa sjedištem u Sarajevu, a od juna 2007. godine i distributivnim centrom u Banja Luci, a prodajnu mrežu čini preko 10 distributera.

Dostignuća Tržišni udio od 10.3% u 2007. godini Carlsberg BH povećava iz godine u godinu. Tako je u 2010. godini tržišni udio Carlsberga iznosio 12.4%, a u 2011. godini će isti dostići skoro 16% (Izvor: Udruženje pivara BiH, Hrvatske i Srbije, interni podaci) što će kompaniji osigurati čvrstu poziciju na tržištu Bosne i Hercegovine.

Jedan od pokazatelja rasta Carlsberga BH je i rast broja zaposlenih, koji je tokom pet godina rada u BiH dostigao 50, od početnih 17.

Istorijat/ Povijest Carlsberg Group predstavlja jednu od najvećih pivarskih grupacija u svijetu, sa širokim asortimanom robnih marki piva i

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bezalkoholnih napitaka. Osnovao ju je J. C. Jacobsen 1847. godine, u glavnom gradu Danske, Kopenhagenu.

Danas se 10. novembar, dan kada je 1847. godine pivara zvanično počela sa radom, slavi kao godišnjica Carlsberga.

Godine 1872., J. C. Jacobsen je za svog sina Karla sagradio novu pivaru, koja je 1882. godine počela sa radom, pod imenom Ny Carlsberg (Novi Carlsberg), kako bi se razlikovala od već postojeće, Gamle Carlsberg (Stari Carlsberg). Novi i Stari Carlsberg su se 1906. godine ujedinili, formiravši jednu pivaru.

Druga po veličini pivara u to vrijeme u Danskoj bila je Tuborg, čija priča počinje u Hellerup, gdje je prvi put zapakirano pilsner pivo u boce sa karakterističnom zelenom oznakom. Davne 1873. godine, mala grupa finansijera i bankara se udružila u kupovini zgrade sjeverno od Kopenhagena pod imenom Tuborg.

Zgrada je bila dio Thuesborg imanja, a ime se postepeno promijenilo u Tuborg. Tuborg Factories Ltd. osnovan je 13. maja 1873. godine, kada se i obilježava Tuborgova službena godišnjica postojanja. Philip W. Heyman, osnivač Tuborga, 1880. godine prodao je neprofitabilne dijelove Tuborg Factories i koncentrirao se samo na proizvodnju Tuborg piva. Legendarni pivski majstor Hans Bekkevold, 1. maja 1880. godine, predstavlja Tuborg Pilsner kao flaširano pivo, novi koncept koji u to vrijeme stavlja Tuborg na vrh top liste tržišnih marki u Danskoj.

Odnosi između dvije kompanije su uvijek bili dobri, tako da su se 1970. godine, kada je Danska postala članica EU, udružile i stvorile grupaciju Carlsberg u kojoj se Tuborgu garantuje nastavak proizvodnje u postojećoj pivari, kao i pravo na korištenje sopstvene etikete.

Izvoz Tuborga počeo je prije Prvog svjetskog rata, a u Drugom svjetskom ratu prekinuta je vanjska trgovina. U poslijeratnom periodu proizvodnja je postepeno normalizirana, a izvoz je pojačan od 1970. godine. Danas se više od polovine Tuborg piva popije izvan granica Danske.

Proizvod Tuborg Green je internacionalno poznat i jak brend prisutan na svjetskom tržištu više od jednog stoljeća. Tuborg Green je trenutno vodeći evropski brend koji se proizvodi u dvadesetak, a može naručiti u više od 120 zemalja širom svijeta.

Tuborg Green je svijetlo pivo boje ćilibara

koje plijeni osvježavajućim i umirujućim okusom i dodirom gorčine. Namijenjen je prvenstveno ljudima koji grabe svaku priliku da žive punim plućima, ljudima otvorenog uma. Sadrži 10,4% ekstrakta i 4,6% alkohola. Ovo pivo visokog kvaliteta na tržištu BiH se isporučuje u limenci od 0.5l, povratnoj boci od 0.5l i nepovratnoj od 0.33l sa atraktivnim i inovativnim pulloff zatvaračem, kao i u nepovratnoj bačvi od 20l i povratnoj bačvi od 30l. Draught master, koji služi za točenje piva iz bačve od 20l je inovativni i jedinstveni mehanizam na tržištu piva koji ekskluzivno koristi samo Carlsberg Group za svoje brendove u cijelom svijetu, a na tržište BiH je stigao 2008. godine.

Nedavni razvoj U 2012. godini, kao dio globalnog programa pomlađivanja, Tuborg uvodi novi, svjež izgled i predstavlja svoj novi vizualni identitet koji sadrži novi logotip, novi moto "Open for More" i novu bocu.

Podmlađivanje Tuborga, također, ima novu i zabavnu TV reklamu, novi outreach program društvenih medija, kao i muzičku kampanju glasniju nego ikada do sada, Tuborg GreenFest Music Marathon. Tuborg GreenFest Music Marathon je vlastito Tuborgovo brand festival takmičenje koje će se organizirati na nekoliko Tuborg tržišta, uključujući Finsku, Italiju, Rusiju, Ukrajinu i Rumuniju.

Kroz ovaj projekat Tuborg će svojim vjernim potrošačima diljem svijeta donijeti jedinstvene muzičke doživljaje uz najveće muzičke zvijezde svijeta.

Promocija Tuborg, kao brend, već godinama je globalno poznat po praćenju i podržavanju modernih muzičkih pravaca realizacijom različitih sponzorskih programa, što je u velikoj mjeri i doprinijelo ostvarivanju odlične veze sa potrošačima. Fokus sponzorskih programa je na promoviranju izvođača savremene muzike, pa se tako od regiona do regiona njihovo sponzorstvo razlikuje prema popularnosti određenih muzičkih žanrova

(rock, elektronska muzika, pop itd.)

Kompanija Carlsberg, promociju Tuborga realizuje kroz tri ključne oblasti: sponzorira muzičke manifestacije i aktivno učestvuje u kampanjama koje su usmjerene na borbu protiv zloupotrebe alkohola i zaštitu životne sredine.

Ovaj renomirani brend, popularan među mladima, tokom prethodnih nekoliko godina postao je sinonim dobre zabave. Podržavajući moderne muzičke pravce i izvođače, kao brend posvećen inovativnosti u svakom pogledu, Tuborg je pokrenuo mnogobrojna muzička dešavanja, od kojih su svakako najpoznatije Tuborg Loud&Clear zabave na kojima su nastupala najveća imena elektronske muzičke scene.

Tuborg pivo je jedan od najznačajnijih sponzora na nekoliko velikih muzičkih festivala u svijetu. Najistaknutija promotivna aktivnost Tuborga jeste sponzorstvo muzičkog festivala Roskilde u Danskoj, najvećeg festivala Jugoistočne Evrope - Exita, kao i sponzorstvo Green Beat i Green Fest festivala.

Zahvaljujući muzičkim dešavanjima koje Tuborg aktivno provodi tokom čitave godine, ljubitelji elektronskog zvuka imali su priliku čuti neka od najznačajnijih imena u svijetu DJ-eva i elektronske muzike.

Tako je publika sa naših prostora imala prilike uživati u nastupima Darren Emersona, Roisin Murphy (Moloko), Gus Gus, Sander Kleinenberga, Nick Warrena, Booka Shadea, Hernan Catanea i mnogih drugih u okviru Tuborg Green Beata koji je tokom 2007. i 2008. godine održan na Kalemegdanskoj tvrđavi u Beogradu.

Tuborg je bio sponzor u kategoriji piva na velikom, povratničkom koncertu grupe Bombaj

štampa, održanom 24. septembra 2011. godine u sarajevskom Domu mladih. U istom mjesecu, Tuborg je bio sponzor Code Music Festa, četvrtom po redu muzičkom festivalu održanom u Travniku na kojem su nastupile popularne grupe poput Letu štuke, Billy Andol...

Tuborg Green Spot je dvodnevni muzički događaj koji je posljednjeg dana septembra i prvog dana oktobra 2011. godine održan u Sarajevu, a na kojem su nastupile megapopularne regionalne grupe Dubioza kolektiv i Hladno pivo pod velikim Tuborg šatorom kapaciteta 2.500 ljudi.

2011. godine u Sarajevu. Tuborg je stalni pratilac i sponzor studentskih zabava, druženja i partya, uz modernu muziku, poput Tuborg Brucošijade 2011 u klubu Cinemas (bivša Sloga).

U skladu sa poslovnim principima kompanije Carlsberg o društvenoj odgovornosti i Tuborg Green, kao njen brend, poznat je po organizaciji brojnih kampanja vezanih za bezbjednost u saobraćaju i smanjenje rizika koji nastaju tokom vožnje pod dejstvom alkohola. Najbolji primjer predstavlja kampanja "Ako vozim ne pijem, Ako pijem ne vozim", koja se već nekoliko godina uspješno realizuje u zemljama našeg regiona. Naime, kampanja se sastoji iz organizacije prevoza za posjetioce festivala koji žele da uživaju u muzici, ne brinući o posljedicama vožnje pod dejstvom alkohola.

Ekspanzija i dinamičan marketing usmjeren ka tržištu sa jedne strane, i inovacije i unapređenje poslovanja unutar kompanije sa druge strane, doprinijeli su rastu i tržišnog učešća i dobiti kompanije. Plus je, svakako, i činjenica da Carlsberg prodaje pivo za svaku priliku, za sve ukuse i stilove života.

Vrijednosti robne marke

Nastupi i vrhunski ugođaj koji su priredili svjetski poznati DJ Alex Gaudino 2. septembra 2011. godine u Domu mladih te Christian Varela 9. decembra 2011. godine na istom mjestu, također su bili u znaku Tuborga.

Tuborg je bio sponzor i Tuborg Beer Ponga, atraktivnog takmičenja i partya za studente sarajevskih fakulteta, održanog 12. i 19. novembra

Prepoznatljiva kvaliteta koja traje duže od jednog stoljeća, odlična reputacija među ljubiteljima piva i dugogodišnja dosljednost su vrijednosti koje potrošači u Bosni i Hercegovini prepoznaju pozicionirajući Tuborg kao vrhunsku robnu marku i omiljeni brand. Sada se već može reći da konzumiranje Tuborg piva postaje tradicija koja se prenosi sa generacije na generaciju.

Kao jedan od planetarno najpopularnijih brandova piva, Tuborg je poznat i po brižljivom njegovanju odnosa sa potrošačima, čiju vjernost kontinuirano nagrađuje vrhunskom kvalitetom piva, ali i brojnim aktivnostima i događajima koji pružaju dodatno zadovoljstvo ljubiteljima Tuborg piva.

Tuborg je, između ostalog, vjerni pratilac brojnih muzičkih događanja koja ljubiteljima ovoga piva pružaju nezaboravan ugođaj uz omiljeni brand piva.

www.tuborg.ba JESTE LI ZNALI...

Tuborg U Kopenhagenu, u Danskoj, postoji ulica nazvana po Tuborg pivari, "Tuborgvej".

U popularnom crtanom filmu, "The Simpsons", čuveni gostioničar Mo u jednoj od epizoda, savjetuje glavnog junaka Homera da mora probati Tuborg, "The Beer of Danish Kings" (pivo danskih kraljeva).

Fantastični pull-off zatvarač među prvim dobio je Tuborg, što potrošačima omogućava da lakše dođu do svog omiljenog piva.

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Tržište Tuzlanska so, kao jedan od vodećih autohtonih bosanskohercegovačkih proizvoda sa stoljetnom tradicijom i zavidnim nivoom kvaliteta, dugi niz godina ostvaruje stabilno visoko tržišno učešće na prostoru BiH, ali i na tržištu jugoistočne Europe sa pozitivnim trendom.

Tržišno je segmentirana prema grupi potreba potrošnje. Stoga, diferenciramo je u tri kategorije: so za ljudsku upotrebu, so za industrijsku upotrebu, so za stočnu ishranu.

Visok kvalitet Tuzlanske soli omogućava joj lidersku poziciju na tržištu regiona, pa i šire, bez obzira o kojoj se grupi potreba radi.

Uvažavajući osnovne marketinške principe, Solana kao kompanija sa tržišnom orijentacijom prema krajnjem potošaču i zahvaljujući visokokvalitetnom brendu „Tuzlanska so“, uspješno razvija još niz, ništa manje kvalitetnih, proizvoda na bazi soli za ljudsku upotrebu kao što su univerzalni dodatak jelima DO-DO začin, namjenski DO-DO začini kao specijalizirani začini za pripremu određenih vrsta jela (npr. piletina, riba i sl.).

Bez obzira na trenutno nepovoljnu tržišnu situaciju za mnoge privredne subjekte, zahvaljujući prepoznatljivosti kvaliteta svojih brendova, ali i tradiciji te dobroj poslovnoj politici, Solana ipak uspijeva ostvarivati pozitivne poslovne efekte.

Također, treba naglasiti da Solana d.d. Tuzla dvije trećine svog proizvodnog kapaciteta plasira na inotržište, što je svrstava u red najznačajnijih bosanskohercegovačkih izvozno orijentisanih kompanija.

Dostignuća Tuzlanska so, brend iznimnog kvaliteta, dobitnik je mnogih međunarodnih i domaćih priznanja. Za

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kvalitet, Tuzlanska so od 2004. do 2007. godine na međunarodno priznatom sajmu u Novom Sadu osvaja zlatne medalje. U kategoriji kvaliteta, Nitritna so, istih godina dobija zlatnu medalju.

Osim Tuzlanske soli, 2007. godine na pomenutom sajmu i ostali proizvodi na bazi soli (univerzalni i namjenski DO-DO začini, so sa biljnim začinima, itd.) dobijaju niz priznanja i zlatnih medalja za visok nivo kvaliteta koje imaju ovi proizvodi. Poseban ponos Solane, što se tiče sajamskih priznanja, je dobijanje jedinstvenog priznanja „šampion kvaliteta“ za proizvod Dijetalna so.

Veliki broj prestižnih priznanja, Tuzlanska so i ostali proizvodi na bazi soli ostvaruju i na domaćim sajmovima (ZEPS, Gradačački sajam i dr.).

Od 2003. godine, Solana uspješno provodi odgovarajuće mjere čime ispunjava potrebne uslove za dobivanje standarda ISO 9001:2000. Obzirom da je kompanija koja dugoročno vodi računa o kvalitetu i upravlja kvalitetom proizvodno/poslovnog procesa, Solana d.d. Tuzla danas posjeduje certifikate u skladu sa standardom ISO 9001:2008, HACCP i ISO 22000.

Uvažavajući robnu marku „Tuzlanska so“ i svrstavajući je među značajne tržišne lidere, skupština Asocijacije EU Salt 30. maja 2008. godine primila je Solanu d.d. Tuzla kao pridruženog člana. Asocijaciju čine 21 član europski priznatih proizvođača soli.

Dalje, na temelju prepoznatljivosti kroz kvalitet i tradiciju od 2008. godine pa do danas, Tuzlanska so potvrđuje da pripada porodici najjačih bosanskohercegovačkih brendova što joj je dodijelilo nezavisno ekspertno vijeće Superbrands organizacije.

Istorijat/ Povijest Istorijat Tuzlanske soli je vezan za grad Tuzlu. Naime, povlačenjem nekadašnjeg Panonskog mora, prije više od deset miliona godina, ostala su velika nalazišta soli.

Iz tog razloga, kroz istoriju, naziv grada se uvijek vezao za so: Castron de Salenes – grad solana (grčki), Salenes (grčki), Ad Salinas (latinski), Soli (južnoslavenski), do današnjeg naziva Tuzla (što na turskom znači solana). Zato Tuzlaci sa ponosom kažu za Tuzlu da je „grad na zrnu soli“.

Organizovana eksploatacija soli započela je još za vrijeme Osmanlija, oko 1476. godine. Međutim, Solana pod nazivom „Franz Jozef Saline“, osnovana je 1885. godine za vrijeme Austro-Ugarske monarhije, kada je uparavanjem prirodne slane vode i započela prva „industrijska proizvodnja“ kuhinjske soli u plitkim tavama, na lokalitetu Simin Han (periferija grada Tuzle).

Probna proizvodnja je startala sa radom 12. februara 1885. godine, a od 25. marta 1885. godine počinje se sa kontinuiranom proizvodnjom. Tadašnji proizvodni kapacitet iznosio je svega 1.858 tona godišnje. U toku 1890. godine, postavljanjem 6 novih proizvodnih kazana, Solana povećava kapacitet na 5.000 tona godišnje. Korištena je prirodna, ekološki čista slana voda i eksploatisala se sa 400 metara dubine.

Austro-Ugarska vlada 1891. godine donosi odluku o izgradnji druge industrijske Solane na novoj lokaciji na kojoj se i danas nalazi (2 km od grada Tuzle).

Godine 1966., donesena je odluka o projektovanju i izgradnji nove savremene Solane. Tako 1967. godine počinju pregovori, a 1968. godine dogovorena je nabavka visokosofisticirane proizvodne opreme od Švicarske respektabilne kompanije Escher Wyss. Projektovani kapacitet je iznosio 185.000 tona godišnje. Instaliranjem ove opreme, sa tehničkotehnološkog aspekta, garantovana je pouzdana proizvodnja uz visok kvalitet soli.

Do početka 1990. godine, Solana dostiže nivo proizvodnje nešto preko 200.000 tona godišnje.

blagi naglasak biljnih mirisa (zavisno od vrste ove soli koja se koristi), a odskora i 8 vrsta gotovih Krem čorbi pripremanih po tradicionalnoj stoljetnoj bosanskoj recepturi.

Zahtjevi industrije su, također, profilisali grupu proizvoda kojoj Solana pridaje podjednak značaj u pogledu kvaliteta. Naime, u grupi soli za industrijsku upotrebu, Solana je za potrebe mesne industrije na tržište plasirala Nitritnu so, Tabletiranu so za omekšavanje vode i za potrebe kožarske i ostale industrije Industrijsku nejodiranu so.

Nedavni razvoj

Tokom 90-tih godina, zbog izbijanja rata na području BiH, Solana je bila prinuđena da zaustavi i konzervira veći dio svojih pogona, što je usporilo njen daljnji tehnološki razvoj.

Početkom 2000. godine, Solana po principu step by step započinje ponovno osvajanje novih tržišnotehnoloških trendova.

Proizvod Tuzlanska so je proizvod koji u potpunosti uvažava medicinske standarde za unos natrijuma, hlora, joda, ali sadrži i druge minerale i bitne supstance za pravilan i zdrav razvoj ljudskog organizma. Bogata tradicija i know how u proizvodnji soli zajedno sa savremenom tehnologijom, rezultira proizvodom vrhunskog kvaliteta koji je postao sinonim za zdravu ishranu.

Potrošačima u domaćinstvu je svakako najpoznatija Tuzlanska so u pakovanju od 1 kg. Izgled ovog pakovanja je prepoznatljiv po plavo bijeloj kartonskoj ambalaži sa zaštitnim šestouglom u kojem je naznačeno „kuhinjska varena so jodirana“. Ispod šestougaonika se nadovezuje zaštitni znak Solane u kojem je vizuelno predstavljena tradicija solarstva koja datira još od 1885. godine i ukazuje na prvobitne načine proizvodnje kuhinjske soli u plitkim tavama.

Pored ovog pakovanja, Tuzlanska so je na tržištu dostupna i u pakovanjima od 100, 250 i 500 g, u kombi dozicama (kartonska okrugla ambalaža) te u PE (polietilenskoj) ambalaži od 5, 10, 25 i 50 kg.

Zapaženu afirmaciju među proizvodima Solane ostvarila je Dijetalna so, prevashodno namijenjena osobama sa povišenim krvnim pritiskom i bolestima srca, djeci i trudnicama, zatim So sa biljnim začinima kao dodatak jelima koji čuva orginalan okus jela uz

Prva ozbiljna rekonstrukcija postrojenja Solane obavljena je u 2008. godini, te su 2009. godine proizvedene 93 hiljade tona soli. U 2010. godini je obavljen remont pa nakon zamjene zagrijača u postrojenju, kapacitet je povećan na 150 hiljada tona soli godišnje. Iste godine Solana je proizvela više od 100 hiljada tona soli. Osim povećanja kapaciteta proizvodnog pogona, remontima su ostvarena i značajna smanjenja normativnih utrošaka sirovine i energenata, tako da je smanjena cijena proizvodnje po toni.

Tokom 2007. godine, zahvaljujući nesebičnosti, visokom nivou edukovanosti i iskustvu svojih kadrova, Solana je obogatila svoju proizvodnu paletu sa novim proizvodima na bazi soli: Dijetalna so, DO-DO namijenski začini (za ribu, piletinu, roštilj i posipanje), Miješano povrće, So sa biljnim začinima (sa bijelim lukom, sa crvenim lukom, sa paradajzom i sa sedam vrsta biljnih začina), Krem čorbe (grah, tarhana, žara, paradajz, tjestenina, povrće) i dr.

Pored svega učinjenog, Solana 2009. godine instalira automatizovan stroj za pakovanje Tuzlanske soli u big-bag vreće. U 2010. godini Solana je potpisala značajan ugovor o plasmanu soli za jednu od vodećih kompanija za proizvodnju stočne hrane Sano. Stručni tim Solane kreirao je pogon za punjenje soli u cisterne i vagone. Sa ovim pogonima za punjenje/pakovanje soli, Solana je jedna od rijetkih svjetskih kompanija, koja može odgovoriti na sve tržišne potrebe i zahtjeve.

Inače, permanentnim investicionim ulaganjima kroz automatizaciju svih pogona te usvajanjem novih tehničko-tehnoloških rješenja, uvažavajući humanizaciju radnog ambijenta, Solana planira da u kratkom roku utrostruči svoje sadašnje proizvodne kapacitete soli.

Promocija Specifičnost promotivne opredijeljenosti Solane d.d.

Tuzla za Tuzlansku so, ali i ostale proizvode na bazi soli, segmentirana je u dva nivoa.

Prvi nivo promocije se ostvaruje na klasičan način, za tržišno-komercijalne potrebe, putem elektronskih i printanih medija. Također, koriste se i drugi oblici promotivnog miksa: putem in/out door promocije te oglašavanje putem billboard i city light panoa, aktivnostima kroz unapređenje prodaje i sl.

Međutim, zbog specifičnosti soli kao proizvoda koji je bitan za zdravlje (fiziološke i druge zdravstvene potrebe), Solana ima stalnu obavezu, zbog brige o svojim potrošačima, da provodi tržišno-edukativne promocije, što inače izlazi iz klasičnog komercijalnog okvira.

Ispod zaštitnog znaka Solane nalazi se ilustracija dječijeg osmijeha, koja je produkt zajedničke kampanje Solane i

UNICEF-a, sa preporukom od strane UNICEF-a da je jodirana Tuzlanska so važan činilac u zdravlju, što se iskazuje kroz zajednički slogan „ZAČINI ZDRAVO“.

Od 2008. godine sastavni dio vizuelnog identiteta pakovanja Tuzlanske soli čini i zaštitni znak „Superbrands“.

S obzirom da je Tuzlanska so priznat brend, ne samo na domaćem već i ino-tržištu, često je bila izložena raznim plagijatima u PE ambalaži. U nastojanju da se potrošači zaštite, što je osnovna preokupacija Solane, od 2009. godine ova pakovanja se rade sa jedinstvenim dizajnom kao što je pakovanje Tuzlanske soli od 1 kg sa svim zaštitnim elementima.

Vrijednosti robne marke Ključna vrijednost brenda Tuzlanska so, osim visokog kvaliteta, manifestuje se duže od jednog stoljeća i kroz brigu o zdravlju ljudi na osnovu njihovih potreba. Zato je postala nezaobilazan dio svakodnevne ishrane miliona ljudi.

Vodeći računa o svim zahtjevima razvoja i potreba ljudskog organizma, kreiran je proizvod koji pomaže djeci u bezbrižnom odrastanju kroz osiguranje dovoljne količine joda u ishrani, čime se spriječava gušavost i zaostajanje u rastu i razvoju.

Robna marka Tuzlanska so je zaštićena preko

nadležnih institucija za standardizaciju i mjeriteljstvo.

Osobe u srednjoj i zrelijoj životnoj dobi također moraju u organizam unositi dovoljne količine joda, ali i ostale sastojke iz soli, jer u suprotnom mogu nastupiti poremećaji funkcije štitne žlijezde i problemi sa gušavosti.

www.solana.ba JESTE LI ZNALI...

Tuzlanska so Tuzlanska so je jedan od rijetkih autohtonih bosanskohercegovačkih proizvoda sa stoljetnom tradicijom.

Tuzlanska so svoje „zdravo“ dejstvo posebno ispoljava kod trudnica, jer omogućava kroz ishranu optimalan unos natrijuma, joda i ostalih bitnih sastojaka, koji su nužni za razvoj djece tokom trudnoće i zdravlja trudnica. Mnoga medicinska istraživanja ukazuju da nedostatak ovih sastojaka u organizmu izaziva teška oštećenja mozga djeteta, sluha i govora te povećava mogućnost spontanog pobačaja ili neželjenih posljedica.

Koliko je monopol soli bio bitna karika u upravljanju državom još za vrijeme srednjovjekovne Bosne, potvrđuje anegdota kako je Kulin ban, da bi sebe zaštitio od političkog uticaja mađarskih kraljeva, monopol soli u bosanskoj banovini prepustio Dubrovčanima, zbog čega je Bosna morala žrtvovati vlastitu proizvodnju soli u dolini rijeke Jale.

SUPERBRANDS

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Tržište Vranac je autohtona crnogorska sorta vinove loze.

Vino proizvedeno od grožđa ove sorte je prijatno, harmonično, specifičnog sortnog mirisa i ukusa sa udjelom alkohola od 11% do 14% i 5-6g/l kiselina.

Prepoznatljivo je i po intenzivnoj boji. Enolog, prof.dr.

Slobodan Jović, izjavio je: "Vranac je najlepši spoj poklona prirode i umeća ljudi, vino koje odiše mediteranskim suncem. To sunce zarobljeno u bobice grožđa Vranca najčudesnije iskri u vinskoj čaši, obasjavajući harmoniju duše. Siguran sam da je i veliki Njegoš kada je svoje mudrosti prenosio na papir, i kada je pisao "Gorski vijenac", uživao u ovom vinu i u njemu nalazio inspiraciju".

Vranac su opisivali mnogi autori. Još 1991. godine, grupa eksperata milanskog nedjeljnika Il Mondo svrstala je Vranac među 100 najboljih vina Evrope.

Danas se Crnogorski Vranac izvozi u preko 30 država, od zemalja regiona, preko Evropske unije, Rusije, Kine i Australije, do Kanade i SAD. Na tržištu BiH kompanija "Plantaže" prisutna je skoro pet decenija i lider je u prodaji crvenih vina.

Potrošači u BiH su najvjerniji i najodaniji potrošači vina kompanije 13. Jul - Plantaže, koja kvalitetom svojih proizvoda opravdava njihovo povjerenje.

Vranac i Vranac Pro Corde predstavljaju robnu marku po kojoj se, ne samo "Plantaže", već i Crna Gora, prepoznaje u svijetu. Kompanija 13. Jul Plantaže najveći je proizvođač vinskog i stonog grožđa i vina u Crnoj Gori i regionu, sa godišnjom proizvodnjom od oko 22 miliona kilograma grožđa.

Na tržište se godišnje plasira oko 17 miliona flaša.

Samo na tržište BiH u 2011. godini plasirano je oko 2.500.000 jedinica proizvoda, od čega oko 50% pripada vinima Vranac i Vranac Pro Corde. U planovima za 2012. godinu, planirano je povećanje prodaje za 15%.

Dostignuća Kompanija 13. Jul - Plantaže je svoj proizvodni

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SUPERBRANDS

asortiman započela sa vinom Vranac, da bi danas, uvažavajući zahtjeve potrošača i prateći trendove u vinarstvu, proizvodni asortiman činilo 24 proizvoda.

Danas je ova kompanija u svijetu poznata po svojim proizvodima i ovlašteni je korisnik oznake porijekla vina, kao i zaštitnog žiga za svoja vina i rakije.

Još od prvog čokota loze i prve litre proizvedenog vina, 13. Jul - Plantaže su nastojale da obezbijede što bolji kvalitet grožđa i vina. Tome podređuju sortiment (prioritet daju sorti vranac), agrotehniku, tehnologiju prerade, njegu vina, način plasiranja proizvoda, uključujući i ambijent za služenje i potrošnju. Posljednjih godina, u pravcu obezbjeđivanja kvaliteta grožđa i vina, postignuti su rezultati u svim fazama, od čokota do potrošača.

U ovom vremenskom periodu obnove i podizanja vinograda, podižu se vinogradi po savremenim metodama nauke i prakse. Prerada grožđa u najsavremenijim kapacitetima postala je isključivi vid proizvodnje vina za promet. Tako je obezbijeđeno da se od dobrog grožđa proizvede vino vrhunskog

kvaliteta i da se, kao takvo, prezentira potrošaču.

Kvalitet proizvoda najbolje potvrđuju njegova priznanja. Ako bi se gradio muzej crnogorskih vina onda bi trebalo odrediti posebno mjesto za više od 600 priznanja i nagrada koje su "Plantaže" i Vranac osvojile. Međunarodna priznanja iz Brisela, Ženeve, Rima, Londona, Madrida, Dizeldorfa, Budimpešte i Pariza, kao i regionalna iz Srbije i Bosne i Hercegovine, gdje je Vranac proglašen za Superbrend i najomiljniji brend u Regionu, kao i šampionski pehari na domaćim i inostranim takmičenjima, uz nagradu kompaniji "Najbolji u agrobiznisu", samo su potvrda standardno visokog kvaliteta proizvoda i usluga koje imaju "Plantaže".

Samo u 2011. godini "Plantaže" su osvojile preko 50 nagrada, medalja i priznanja na domaćim i inostranim izložbama, sajmovima i takmičenjima, dok je Vranac osvojio brojne medalje i priznanja i time potvrdio svoj nepokolebljivi vrhunski kvalitet.

Istorijat/ Povijest Kultura gajenja vinove loze u Crnoj Gori datira još iz predromanskog perioda. U doba ilirske države na tlu današnje Crne Gore, vinova loza se gajila na obalama Skadarskog jezera. Brojna arheološka nalazišta i predmeti pronađeni u njima (prsteni, krčazi i dr.) govore da se u ilirsko vrijeme mnogo pilo i cijenilo vino. Vinogradarstvo Crne Gore kasnije unapređuju antički majstori Rimljani koji ostavljaju brojne zapise o sortama i načinu gajenja vinove loze. U srednjem vijeku vinogradarstvo i vinarstvo Crne Gore je bilo dobro razvijeno na obalama Skadarskog jezera i u Crmničkom kraju. Pažnja se poklanja gajenju vinove loze, a znalo se i za neke propise o vinu. Prema podacima Kotoskog arhiva, Crmnica je bila glavni proizvođač grožđa i vina u Crnoj Gori. Organizovaniji rad na razvoju vinogradarstva u Crnoj Gori počeo je u vrijeme vladavine Kralja Nikole, od 1860. do 1918. godine. Zanimljivo je da je Kralj Nikola uveo i zakon prema kome je svaki mladoženja morao dokazati da je prije stupanja u brak, ako je bio iz nekog vinogradarskog kraja Crne Gore, a već prema svom imetku, zasadio od 100 do 1000 čokota vinove loze.

Koliko se tada poštovalo vino u Crmnici, području koje se prostire od Skadarskoj jezera prema Jadranskom moru, govori i podatak da se ono nije smijelo prodavati pijancima. Poznato je da su još tada, radi postizanja boljeg kvaliteta, Crmnička vina čuvana u specijalnim hrastovim buradima duboko zakopavana u zemlji i tu čuvana dvije godine. Period

između dva svjetska rata karakteriše daljnje razvijanje vinogradarstva i vinarstva u Crnoj Gori. Pored podizanja novih vinograda otvaraju se i prve, specijalizovane zemljoradničke vinogradarskovinarske zadruge. Određivanjem rokova berbe, plaćanjem grožđa prema sadržaju šećera, zajedničkom preradom grožđa i snabdijevanjem zadrugara vinogradarsko-vinarskim materijalom i opremom na kredit, dat je doprinos daljem unapređenju kao i postavljanju temelja savremenom vinogradarstvu i vinarstvu u Crnoj Gori. Bilo je i nagrada za kvalitet vina u tom periodu. Crmničko vino Vranac je na izložbi balkanskih zemalja u Londonu 1907. godine dobilo nekoliko prvih nagrada, a na izložbi u Beogradu 1928. godine svrstano je među šest najboljih vina tadašnje države.

Iz Crmnice se vranac širio Crnom Gorom.

Najveći vinogradarski kompleks sa sortom vranac podignut je na Ćemovskom polju. Realizacija projekta "Ćemovsko polje" (1977-1982) predstavljala je i prekretnicu u daljem razvoju crnogorskog vinogradarstva i vinarstva. Tim projektom Crna Gora je dobila i 500 ha vinograda, kao i moderan vinarski podrum kapacieta 2000 vagona. Danas, Crna Gora ima 4200 ha vinograda, od čega je 2310 ha u vlasništvu kompanije 13. Jul - Plantaže, lidera u proizvodnji grožđa i vina u regionu.

Oko 70% vinograda je podignuto sortom vranac, čije vino je postalo nacionalni brend i ujedno najprepoznatljiviji proizvod kompanije 13. Jul Plantaže koja je i promovisala Crnu Goru kao značajnu vinsku destinaciju.

"Iz iskustva mogu da kažem da je Vranac jedno od rijetkih vina koje ispoljava čudesno dejstvo: osvježava tijelo, održava zdravlje, jača snagu, liječi bolesti, umiruje dušu, oživljuje duh, produbljuje imaginaciju, pospješuje kreativnost. Malo li je lijepih osobina?", izjavio je enolog prof. dr. Slobodan Jović.

Proizvod Vjekovna tradicija gajenja vinove loze u crmničkom kraju, vinogradarskom srcu Crne Gore, stvorila je vranac, autohtonu sortu, od koje se dobija istoimeno vino, sada istaknuti brend na evropskoj i svjetskoj "vinskoj pozornici".

Crnogorsko vino Vranac je moćno i snažno vino juga, proizvedeno od autohtone sorte vranac koja se gaji u dolini Skadarskog jezera još od 14. vijeka. Kompanija 13. Jul - Plantaže skoro pola vijeka gaji vranac na Ćemovskom polju. Ta se ravnica, unjedrena između planinskih visova, stapa se sa Skadarskim jezerom. Ćemovsko polje je do 70-ih godina prošlog vijeka bilo kamenito i bezvodno zemljište, koje danas, izuzetnim rodom vranca, predstavlja simbol trijumfa čovjeka nad kršnom zemljom.

Vinogradi podignuti na plitkim, skeletnim zemljištima, osunčani sa preko 2.500 sati sunca godišnje, daju odličan kvalitet grožđa koje se uz savremenu tehnologiju pretače u vrhunsko vino.

Vrhunsko vino Vranac je intenzivne crveno rubin boje sa nijansama ljubičastog. Ukus je pun, karakterističan i lagano taninski. Vranac je temperamentno vino južnjačkog tipa, sa visokim sadržajem ekstrakta i alkohola. Mirisom i ukusom podsjeća na zrele višnje i šumsko voće s tonovima vanile koji u ustima ostavljaju ukus punoće i topline. Prijatne je oporosti koja mu daje mogućnost odležavanja i sazrijevanja.

Savremeno opremljena vina

sorte vrnac u flašama (Crnogorski Vranac, Vranac Pro Corde, Vranac Barrique, Vranac Reserve, Premijer, Medun i Kraljevski Vranac) u nekoliko standardnih pakovanja, izvoze se pod originalnim imenima uz kontrolisano porijeklo i kvalitet i predstavljaju osnovu za dalji razvoj proizvodnje ovih vina.

Nedavni razvoj Uvedene su nove tehnologije, proširen je prodajni asortiman, osavremenjena je oprema. Osim toga, značaj nauke i naučnih istraživanja za razvoj inovacija i konkurentnosti je veoma bitan. Kompanija 13. Jul Plantaže ima licencu za bavljenje naučno istraživačkim radom. Trenutno se radi na nekoliko naučnih projekata u oblasti vinarstva, vinogradarstva i voćarstva. "Plantaže" predstavljaju pozitivan primjer povezivanja nauke i privrede. Jedna smo od rijetkih kompanija u regionu koja intezivno radi na selekciji svojih sorti, i na taj način doprinosimo, ne samo očuvanju, već i poboljšanju agrobioloških karakteristika naših autohtonih sorti vinove loze, a istovremeno i poboljšanju kvaliteta sadnog materijala, sa krajnjim ciljem unapređenja kvaliteta flaširanog proizvoda.

Intezivnijim razvojem rasadničke proizvodnje tj. proizvodnjom vlastitog sadnog materijala u kojem preovladava proizvodnja sertifikovanog loznog sadnog materijala autohtonih sorti, prvenstveno vranca, doprinijećemo očuvanju sortne čistoće, širenju najboljeg biotipa-klona sorte vranac i spriječiti falsifikovanje sadnog materijala naših autohtonih sorti, a time i degradaciju sorte i narušavanje kvaliteta vina karakterističnog za sortu vranac.

Promocija Osim ulaganjem u očuvanje kvaliteta i modernizaciju opreme, "Plantaže" snagu brenda grade kontinuiranom brigom o potrošačima i komunikacijom sa tržištem.

"Plantaže" su nezaobilazan partner brojnih kulturnih, sportskih i drugih značajnih događaja. Treba spomenuti kampanju "Crnogorski Vranac - Strast koja traje", kojom se želi istaći snaga brenda koji već pet decenija postoji na tržištu. U reklamnom spotu, pojavljuje se dobro poznati pevač Sergej Ćetković koji je ujedno i zaštitno lice ovog brenda.

Vinski turizam, kao bitan element marketinga u vinskoj industriji, sve više dobija na značaju. Vinski turizam je specifičan oblik odmora, koji kombinuje degustaciju vina određenog vinogradarskog kraja sa prirodnim ljepotama, običajima i kulturno istorijskim spomenicima tog područja.

Jedna stara rimska poslovica kaže: "Da bi upoznao jedan narod sjedni za njegov sto, probaj njegovu hranu i pij njegovo vino, onda ćeš upozati kakvi su ti ljudi".

"Vinski put" sastavni je dio turističke ponude kompanije "Plantaže". Provodeći svoje goste kroz impozantan vinograd na Ćemovskom polju, koji je ujedno i najveći vinograd u jednom kompleksu u Evropi, kompanija 13. Jul - Plantaže pokazuje svoje prerađivačke kapacitete sa najsavremenijom opremom za proizvodnju vina, restorane sa svježom ribom iz svojih ribnjaka, završavajući jedinstven doživalj u jednom od svoja tri impresivna podruma za čuvanje vina, gdje se gosti posebnim programom i degustacijom upoznaju sa magijom predivnih vina. Više informacija o "Vinskom putu" dostupno je na sajtu www.plantaze.com.

U skorijoj budućnosti može se

očekivati i početak radova na izgradnji vinskog sela, a realizacijom ovog projekta otvoriće se jedno novo poglavlje razvoja vinskog turizma. Turistički kompleks Šipčanik biće ne samo ponos "Plantaža", već i grada Podgorice, kao i cijele Crne Gore.

Vrijednosti robne marke Kompanija 13. jul - Plantaže svojim potrošačima pruža ruku dugoročnog prijateljstva baziranog na visokom kvalitetu i povoljnoj cijeni. Firma posluje po međunarodnim standardima kvaliteta ISO 9001, 14001 i HACCP. Redovno se uvode novi proizvodi i prate se svjetski tokovi u proizvodnji vina.

U mozaiku svjetskih vina, vina kompanije "Plantaže" zauzimaju visoko mjesto. Na samom vrhu je naš Vranac, crnogorski super brend i robna marka koja uspješno konkuriše najboljim svjetskim vinima.

Specifičnost kompanije jeste i strategija bazirana na autohtonim vinskim sortama, Vrancu i Krstaču. Ta vina su oznaka prepoznatljivosti Crne Gore i simboli duge tradicije vinogradarstva na ovim prostorima.

Potvrdu ispravnosti fokusa na autohtone sorte daju i mnoga svjetska istraživanja koja naglašavaju ulogu originalnih vinskih sorti u sadašnjim i budućim trendovima na tržištu vina.

Povjerenje potrošača širom svijeta sticano godinama, najvrijednije je blago, ali i najveća obaveza Plantaža. Zato će ova kompanija i dalje raditi na kreiranju novih vina u kojima će vranac još više zablistati na radost svih ljubitelja dobrog vina. To je naš dug prema ovoj plemenitoj sorti.

Ako je od svega što postoji vrijeme najdragocjenije, i ako ga treba poklanjati samo onima koje najviše volite, onda "Plantaže" svo svoje vrijeme poklanjaju vinu.

www.plantaze.com

JESTE LI ZNALI...

Vranac Na Međunarodnom sajmu vina u Ljubljani, 1982. godine, u konkurenciji najboljih vina iz 23 zemlje, našem Vrancu dodijeljena je titula Šampiona svijeta za tu godinu.

Simon Patrick, vrhunski degustator vina iz Velike Britanije, procijenio je Vranac kao svjetsko vino sa odličnom perspektivom.

Vranac podgoričkih "Plantaža" je u januaru ove godine proglašeno za vino nedjelje na američkom sajtu "Review-Journal" iz Las Vegasa.

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Tržište Kompanija 13. Jul - Plantaže jedna je od najuspješnijih crnogorskih kompanija, najveći proizvođač vinskog i stonog grožđa na širim prostorima i lider u proizvodnji vina vrhunskog kvaliteta na crnogorskom i tržištima zemalja u regionu. Godišnja proizvodnja grožđa je oko 22 miliona kilograma, dok se na tržište godišnje plasira oko 17 miliona flaša.

Kompanija Plantaže na tržištu BiH je prisutna skoro pet decenija i lider je u prodaji crvenih vina.

Potrošači u BiH su najvjerniji i najodaniji potrošači vina kompanije 13. Jul - Plantaže, koje kvalitetom svojih proizvoda opravdavaju povjerenje potrošača.

Vranac i Vranac Pro Corde, koji su već četvrtu godinu za redom proglašeni za Superbrends u BiH, predstavljaju robnu marku po kojoj se ne samo "Plantaže" već i Crna Gora prepoznaje u svijetu.

Vranac Pro Corde spada u red najreprezentativnijih proizvoda kompanije 13. Jul Plantaže i jedan je od najvećih izvoznih proizvoda iz Crne Gore. Ovo vrhunsko vino izvozi se na sva svjetska tržišta. Samo na tržište BiH u 2011. godini plasirano je oko 2.500.000 jedinica proizvoda, od čega oko 50% pripada vinima Vranac i Vranac Pro Corde. Za 2012. godinu planirano je povećanje prodaje za 15%.

Dostignuća Kompanija 13. Jul - Plantaže je svoj proizvodni asortiman započela sa vinom Vranac, da bi danas, uvažavajući zahtjeve potrošača i prateći trendove u vinarstvu, proizvodni asortiman činilo 24 proizvoda.

Ako bi se gradio muzej crnogorskih vina onda bi trebalo odrediti posebno mjesto za više od 600 priznanja i nagrada koje su "Plantaže" osvojile.

Međunarodna priznanja iz Brisela, Ženeve, Rima, Londona, Madrida, Dizeldorfa, Budimpšte i Pariza, kao i regionalna iz Srbije i Bosne i Hercegovine, gdje je Vranac proglašen za superbrend i najomiljeniji brend u regionu, kao i šampionski pehari na domaćim i inostranim takmičenjima uz nagradu kompaniji "Najbolji u agrobiznisu", samo su potvrda standardno visokog kvaliteta proizvoda i usluga koje

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imaju "Plantaže".

Samo u 2011. godini "Plantaže" su osvojile preko 50 nagrada, medalja i priznanja na domaćim i inostranim izložbama, sajmovima i takmičenjima, dok je Vranac Pro Corde dobitnik mnogih zlatnih medalja i priznanja na specijalizovanim sajmovima i izložbama širom svijeta. To je vino čiji je kvalitet poznat enolozima širom svijeta.

Istorijat/ Povijest Od prvih ljudskih civilizacija, vino je dio ljudske kulture i običaja. U antičkom svijetu, a posebno u Mediteranu, vino je bilo sastavni dio svakodnevne ishrane. Tokom Srednjeg vijeka, u doba velikih epidemija širom Evrope, vino je skoro zamijenilo vodu. Još prvi mislioci i naučnici naslutili su da u vinu postoji nešto drugačije nego u ostalim pićima, nešto

korisnije. Možda i ljekovito. Čovjek antike je duboko vjerovao u čudotvorno dejstvo i božansko porijeklo vina, a slutnje antičkih naučnika, jednom rečenicom je odlučno zaokružio rimski književnik Plutarh, koji je napisao da je vino "od svih pića najkorisnije, od svih ljekova najukusnije, a od sve hrane najprijatnije". Onda je prošlo 1.800 godina, od Plutarha do Pastera, koji je iznio prvu naučnu tvrdnju o vinu, rekavši da je to "najzdravije i najhigijenskije od svih pića". Luj Paster je bio otac moderne hemije, moderne mikrobiologije, ali i moderne enologije - nauke o vinu. Upravo on je dokazao da je fermentacija proizvod djelovanja mikroorganizama, koje nazivamo kvascima.

Sljedećih stotinu godina ovom Pasterovom tvrdnjom bavile su se hiljade naučnika iz raznih oblasti, da bi 1980. godine bila konačno objavljena naučna studija, koja je praktično potvrdila ono što je Plutarh ustvrdio prije devetnaest vijekova. Potvrda ljekovitosti vina je u naučnom svijetu bila prvorazredna vijest. Čitava priča je 1991. godine dobila i naslov - "Francuski paradoks" - prema nazivu emisije o ljekovitim svojstvima vina, koju je te godine emitovala američka TV kuća CBS. Široko istraživanje, zasnovano na tezi profesora Serža Renoa iz Bordoa da je procenat srčanih oboljenja drastično manji u francuskim vinskim regionima, gdje je i potrošnja vina značajno veća, donijelo je prve rezultate polovinom osamdesetih godina prošlog vijeka. Nekoliko francuskih instituta, koji su u svoja istraživanja uključili i veliki broj svjetskih naučnika i enologa, došli su do sličnog zaključka: umjereno konzumiranje vina ima pozitivno zdravstveno dejstvo.

To dejstvo je u najvećoj mjeri pripisano proantocijanidolima, prirodnim sastojcima grožđa, koji pripadaju polifenolnim jedinjenjima, koja se nalaze u pokožici grožđa, a u još većoj mjeri u sjemenkama - u samom srcu grožđa. Zaključeno je, međutim, i da ti korisni sastojci prilično variraju u zavisnosti od sorte, zrelosti grožđa, podneblja i klimatskih prilika, kao i od tehnološkog postupka vinifikacije.

Sa takvim saznanjima, godine 1986., podgoričke

"Plantaže" je posjetio gospodin Mišel Burzeks, direktor francuskog Nacionalnog instituta za vinarstvo i vinogradarstvo. Prevashodni razlog njegove posjete bio je, naravno, Vranac. Autohtona crnogorska sorta Vranac, kako se kasnije ispostavilo, u sebi skriva upravo ono za čim su francuski naučnici tragali: visok sadržaj proantocijanidola. Poslije sedam godina ispitivanja i na desetine različitih mikro i makro ogleda, osmišljena je potpuno nova tehnologija vinifikacije i godine 1993. na tržištu se pojavio vranac neobičnog imena "Pro Corde" - za srce.

"Plantaže" su bile jedina vinarska kuća na svijetu, koja je naučna istraživanja, sprovedena tokom 20. vijeka, zaokružila jednim konkretnim vinom.

Proizvod Vranac Pro Corde je puno ekstraktivno vrhunsko vino tamne crvene boje. Njegov ukus je jače taninski, ali harmoničan, sa izraženim primjesama voća, posebno crne ribizle i kupine, dok se u pozadini prepliću tonovi trešanja, suvog začinskog bilja i kafe.

U dugoj završnici vino zadržava osnovni voćno-začinski karakter. Dobar balans i visok sadržaj tanina čine ga moćnim i pogodnim za duže odležavanje. Proizvodi se od najsunčanijih biranih grozdova autohtone sorte Vranac, koji se gaji u vinogradu na Ćemovskom polju.

Odležava u drvenim bačvama od francuskog hrasta. Istovremeno, Vranac Pro Corde je u organoleptičkom smislu sačuvao svu svoju ljepotu, ljupkost, harmoničnost, temperament i bitnost.

Servira se na temperaturi od 17 do 19°C i idealno se uklapa sa jelima od crvenog mesa, začinjenim i masnijim, uz divljač, pršut, kao i uz masne sireve jače izraženog mirisa.

Vranac Pro Corde se na tržištu može naći u pakovanjima od 0,187l i 0,75l.

Nedavni razvoj Iako su posljedice uticaja globalne ekonomske krize na svijet vinarstva evidentne, kompanija 13. Jul - Plantaže je krizu vidjela kao šansu. U 2011. godini, investiciona ulaganja iznosila su 5,5 miliona eura. Uvedene su

nove tehnologije, podignuti su novi zasadi, osavremenjena je oprema. Otvorena je i fabrika za proizvodnju briketa, čime se na kvalitetan način riješava problem čvrstog otpada - lozovine.

Investicioni zamah započet prije desetak godina, nastavlja se i u 2012. godini, pa planirana investiciona ulaganja iznose 4,5 miliona eura. Vrijednost investicionih ulaganja u prethodnom petogodišnjem periodu, 2007.-2012. godine, prelaze 32 miliona eura.

Promocija Osim ulaganjem u očuvanje kvaliteta i modernizaciju opreme, "Plantaže" snagu brenda grade kontinuiranom brigom o potrošačima i komunikacijom sa tržištem.

"Plantaže" su nezaobilazan partner brojnih kulturnih, sportskih i drugih značajnih dogadjaja. U svojim promotivnim kampanjama Vranac se uvijek trudio da zadrži mediteranski duh Crne Gore, zemlje planina i mora, zemlje divlje ljepote.

Vinski turizam, kao bitan element marketinga u vinskoj industriji, sve više dobija na značaju. Vinski turizam je specifičan oblik odmora, koji kombinuje degustaciju vina određenog vinogradarskog kraja sa prirodnim ljepotama, običajima i kulturno istorijskim spomenicima tog područja.

Jedna stara rimska poslovica kaže: "Da bi upoznao jedan narod sjedni za njegov sto, probaj njegovu hranu i pij njegovo vino, onda ćeš upozati kakvi su ti ljudi". Sama priroda vinarske industrije dovodi je do sjedinjenja s turizmom pružajući turistima mogućnost da iskuse istoriju, hranu, kulturu, nove mirise, zvukove i ukuse, kombinaciju kulture, životnog stila i područja.

Provodeći svoje goste kroz impozantan vinograd na Ćemovskom polju, koji je ujedno i najveći vinograd u jednom kompleksu u Evropi, kompanija 13. Jul - Plantaže pokazuje svoje prerađivačke kapacitete sa najsavremenijom opremom za proizvodnju vina, restorane sa svježom ribom iz svojih ribnjaka, završavajući jedinstven doživljaj u jednom od svoja tri impresivna podruma za čuvanje vina, gdje se gosti posebnim programom i degustacijom upoznaju sa magijom predivnih vina. Više informacija o "Vinskom putu" dostupno je na sajtu www.plantaze.com.

U skorijoj budućnosti može se

očekivati i početak radova na izgradnji vinskog sela, a realizacijom ovog projekta otvoriće se jedno novo poglavlje razvoja vinskog turizma. Turistički kompleks Šipčanik biće, ne samo ponos "Plantaža", već i grada Podgorice, kao i cijele Crne Gore.

Vrijednosti robne marke Kompanija 13. jul - Plantaže svojim potrošačima pruža ruku dugoročnog prijateljstva baziranog na visokom kvalitetu i povoljnoj cijeni. Firma posluje po međunarodnim standardima kvaliteta ISO 9001, 14001 i HACCP. Redovno se uvode novi proizvodi i prate se svjetski tokovi u proizvodnji vina.

Specifičnost kompanije jeste i strategija bazirana na autohtonim vinskim sortama, Vrancu i Krstaču. Ta vina su oznaka prepoznatljivosti Crne Gore i simboli duge tradicije vinogradarstva na ovim prostorima.

Potvrdu ispravnosti fokusa na autohtone sorte daju i mnoga svjetska istraživanja koja naglašavaju ulogu originalnih vinskih sorti u sadašnjim i budućim trendovima na tržištu vina.

Povjerenje potrošača širom svijeta, koje je godinama sticano, najvrednije je blago, ali i najveća obaveza kompanije 13. Jul - Plantaže. Ako je od svega što postoji vrijeme najdragocjenije, i ako ga treba poklanjati samo onima koje najviše volite, onda "Plantaže" svo svoje vrijeme poklanjaju vinu.

www.plantaze.com JESTE LI ZNALI...

Vranac Pro Corde Vranac Pro Corde je dugo nosio naziv Pro Cordem, što bi moglo da se prevede kao usklik "U zdravlje srcu". Međutim, potrošači su tražili da se promijeni naziv, misleći da je u pitanju gramatička greška.

Podaci, koje povremeno objavljuju Svjetska zdravstvena organizacija ili Svjetska organizacija za hranu i poljoprivredu, kao i razne nacionalne fondacije za ispitivanje srčanih oboljenja (sa obje strane se pojavljuju imena uglednih svjetskih stručnjaka), dokazuju da se tzv. "francuski paradoks", odnosno ljekovitost crvenog vina, nalazi u samom centru pažnje medicinske stručne javnosti.

Posljednjih godina, gotovo svakodnevno, umnožavaju se vijesti o novim otkrićima vezanim za ljekovita svojstva proantocijanidola, resveratrola i ostalih polifenolnih jedinjenja, sadržanih u crvenom vinu. Među posljednjima, stigla je vijest da naučnici sa Univerziteta Masačusets smatraju da bi se rješenje za Alchajmerovu bolest moglo također pronaći u crvenom vinu.

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ZEPTER MEDICAL

ZEPTER COSMETICS

svijetu, ali i u Bosni i Hercegovini, postao sinonim kvalitete i uspješnosti putem direktne prodaje.

Od svog osnivanja do danas, Zepter nastoji poboljšati način života ljudi širom svijeta te postati važan dio svakodnevnog života čovjeka. Tokom proteklih 25 godina Zepter je postao globalno poduzeće prisutno na tržištima više od 40 zemalja svijeta na 5 kontinenata.

Zemlje u kojima Zepter prodaje i distribuira svoje proizvode su: Albanija, Australija, Austrija, Azerbejdžan, Bjelorusija, Bosna i Hercegovina, Brazil, Bugarska, Crna Gora, Češka, Danska, Egipat, Estonija, Finska, Francuska, Hrvatska, Indija, Italija, Jordan, Južna Koreja, Kazahstan, Latvija, Litva, Mađarska, Makedonija, Moldavija, Monako, Njemačka, Norveška, Novi Zeland, Poljska, Rumunjska, Rusija, SAD, Slovačka, Slovenija, Srbija, Španjolska, Švedska, Švicarska, Turska, Ukrajina i Velika Britanija.

Zepterovi proizvodi se proizvode u sedam Zepterovih tvornica smještenih u Francuskoj, Njemačkoj, Italiji i Švicarskoj.

Svim Zepterovim proizvodima zajednički su visoki standardi kvalitete i izrade budući da se za proizvodnju koriste najnovije tehnologije, koje su pod nadzorom više od 1.000 stručnjaka specijaliziranih za razna područja.

Dostignuća

ZEPTER LUXURY

ZEPTER HOME ART

Svakih deset sekundi negdje u svijetu započinje Zepterova prezentacija, koju vrši netko od 130.000 prodajnih savjetnika. Na prezentacijama godišnje prisustvuje 65 miliona sudionika, zadovoljnih korisnika Zepterovih proizvoda je već 80 miliona, a prodanih proizvoda više od 760 miliona - bilo putem direktne prodaje, ili poslovnih prostora u vlasništvu Zeptera na 320.000 m2. O izvrsnosti Zepterovih proizvoda, koju su prepoznali brojni korisnici, svjedoče i brojna priznanja i nagrade.

Ono po čemu je Zepter poznat diljem svijeta, osim proizvodnje i prodaje visokokvalitetnih proizvoda široke potrošnje, je direktna prodaja. Dugi niz godina jedini način na koji su se mogli kupiti Zepterovi proizvodi bio je putem direktne prodaje, koju je Zepter tokom godina doveo gotovo do savršenstva. Stoga se može reći da za Zepterov uspjeh nisu zaslužni samo inovativni proizvodi, već i iskusni, kvalitetni i motivirani zaposlenici, a prvenstveno prodajno osoblje. Naime, prodajni savjetnik je taj koji stupa u direktan odnos s potencijalnim kupcem i na njemu leži ogromna odgovornost za uspjeh poslovanja cijele grupe.

Istorijat/ Povijest

ZEPTER HOME CARE Tržište Širom svijeta sve su brojniji i češći primjeri prirodnih katastrofa, poplava, potresa, požara, bolesti, koji počinju ozbiljno ugrožavati život čovjeka, ali i našeg planeta.

Okoliš u kojem živimo postaje za živa bića sve manje zdravo i ugodno mjesto, život iz dana u dan postaje sve teži, nezdraviji i opasniji. Priroda ne može sama popraviti ono što ljudska pohlepa i aktivnosti uništavaju i razaraju.

Zepter International već 25 godina nudi slamku spasa i putokaz kako živjeti zdravo, poštujući zakone prirode. Zepter proizvodi, prodaje i distribuira ekskluzivnu, visokokvalitetnu potrošačku robu diljem svijeta, prije svega direktnom prodajom. Zepter je u 70

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Unapređenjem životnog stila širom svijeta već 25 godina, Zepterova priča o uspjehu započela je prije više od dva desetljeća, tačnije 1986. godine kada je

kompanija osnovana sa sjedištem u gradu Linz, u Austriji, i prvom tvornicom u Milanu u Italiji, koja je proizvodila vrhunsko posuđe i pribor za serviranje i posluživanje hrane.

Zepterovo vrhunsko posuđe je i danas širom svijeta sinonim za jasnu i dugotrajnu vrijednost, stoga je Zepterova moderna tvornica u Milanu, Menfi Industria, sa proizvodnim kapacitetima od preko 1.000.000 komada godišnje i 24.000m2 poslovnog prostora, postala središte i mjesto nastanka Zepter carstva.

Godine 1996., Zepter Grupa se razgranala i na tržište medicinskih proizvoda. Kupovina švicarske kompanije, Bioptron AG, označila je Zepterov revolucionarni ulazak u svijet svjetlosne terapije. Još jednom, to je bio ogroman uspjeh.

Preko 2.000.000 zadovoljnih korisnika posjeduje BIOPTRON - patentirani sistem terapije svjetlom, što ga čini jednim od Zepterovih svjetski poznatih

MENFI INDUSTRIA - ITALY

proizvoda. Mnoge od vodećih svjetskih klinika za rahabilitaciju koriste BIOPTRON svjetla kao standardnu medicinsku terapiju.

U istoj godini, Zepter je kupio i švicarsku kompaniju Intercosmetica Neuchâtel SA. Nakon značajnih ulaganja u proizvodne kapacitete, istraživanje i razvoj, proizvodne linije i novi biotehnološki laboratorij su pokrenuti. Proizvodni kapaciteti su udvostručeni i usmjereni isključivo na kozmetiku vrhunske kvalitete.

Sa vrhunskim proizvodima, globalnim brandom i superiorno obučenim i predanim prodajnim timom, vrata tržišta kozmetike su se otvorila za Zepter Cosmetics. Danas Intercosmetica Neuchâtel SA proizvodi u prosjeku 5.000.000 proizvoda godišnje i Zepter Cosmetics, u skladu sa Zepterovom misijom o zdravlju, nudi neke od najboljih proizvoda u svijetu vrhunske kozmetike.

Ubrzo nakon ovog strateškog ulaganja, kompanija je sjedište preselila u Švicarsku i nastavila se širiti na nova tržišta i razvijati i implementirati najsuvremenije tehnologije.

Proizvod Zepterov širok asortiman proizvoda, kreiran nakon dugogodišnjeg naučnog istraživanja i tehnološkog razvoja, predstavlja jedinstven sustav koji nudi kompletno rješenje za zdrav način života. Svi Zepter proizvodi su inspirisani čudom zvanim ljudski život i njegovim nevjerovatnim mogućnostima te su uvijek razvijani po najvišim standardima kvalitete i vrhunske izvedbe, u cilju unapređenja zdravlja i ljepote.

U Zepteru vjeruju da samo dobro informirani ljudi mogu donijeti ispravne odluke kada je riječ o poboljšanju zdravlja i kvalitete života. Zato je naše prodajno osoblje obučeno da pruži profesionalne i kvalitetne prezentacije Zepter proizvoda.

Zepter je izgradio siguran most između čovječanstva i prirode, što nas je navelo da živimo zdrav život zahvaljujući širokoj paleti proizvoda vrhunske kvalitete koji se mogu grupisati u nekoliko brandova.

Zepter Medical su inovativni medicinski uređaji i proizvodi za brigu o zdravlju, koji su bez premca u prevenciji i rehabilitaciji i koji su postavili nove granice na području tretmana za zdravlje i ljepotu.

Zepter Cosmetics je znanstveno napredna, švicarska linija kozmetike i šminke, bazirana na aktivnim sastojcima sa uljepšavajućim i obnavljajućim svojstvima za prevenciju i ispravljanje znakova starenja, a sve u u svrhu ljepote i zdravlja.

Zepter Luxury je prestižna švicarska linija satova, nakita, pisaćeg pribora i proizvoda za uređenje doma.

Ovi luksuzni proizvodi su izvanredne izvedbe do zadnjeg detalja i znak su istinski profinjenog ukusa.

Zepter Home Art Masterpiece kolekcija sadrži jedinstven patentirani sustav za ispravan i dugotrajan način pripremanja zdrave hrane, kao i za čuvanje hrane na prirodan način i elegantno posluživanje.

Zepter Home Care obuhvaća revolucionarne proizvode za brzo čišćenje, dezinfekciju i održavanje.

INTERCOSMETICA - SWITZERLAND

BIOPTRON AG - SWITZERLAND

Dizajnirani su za čišćenje doma, čineći ga zdravim i sigurnim mjestom za cijelu porodicu.

Uz stalnu ekspanziju na nova tržišta i želju za poboljšanje i razvoj svojih proizvoda, Zepter je okupio stotine različitih stručnjaka u svojoj globalnoj misiji zdravlja, tako da može nastaviti zadovoljavati i služiti svoje klijente u nastojanju da se poboljšala kvaliteta života u svim aspektima.

Nedavni razvoj

umjetnost i sve one vrijednosti koje su na dobrobit čitavog čovječanstva.

Već dugi niz godina, Zepter International je glavni sponzor stotine svjetskih sportskih događaja kao što su Formula 1 (Monako, Kanada i Brazil), F1 Powerboat svjetsko prvenstvo, evropska prvenstva u košarci, svjetska prvenstva u hokeju na ledu (sponzor svjetskih prvenstava i reprezentacija brojnih država) i rukometu.

Zepter International također podržava i mnoge druge sportove: od glavnog sponzora mitinga Zlatne lige u Monte Carlu, do velikih teniskih turnira u Monte Carlu, Mallorci, Stuttgartu i Hanoveru, uvijek sa istim idealom: ŽIVI DUŽE! Jednako tako Zepter pruža snažnu potporu raznim kulturnim događanjima, potiče razvoj i uspjeh mladih umjetnika (Artzept). S jednakom pažnjom i energijom Philip i Madlena Zepter, podupiru i potpomažu cijeli spektar kulturoloških i drugih događanja, humanitarnih akcija, svugdje gdje je moguće unijeti zrnce zdravlja, ljepote i ljudskosti.

Zepter je u Bosni i Hercegovini osnovan 1997. godine.

Od samog osnivanja prepoznat je kao prestižna marka trajne vrijednosti, nenadmašnog stila i kvalitete. To je put za bolju budućnost. Danas je Zepter u Bosni i Hercegovini prepoznat i cijenjen kao najvrednija robna marka u svom polju. Gotovo da nema kuće ili obitelji koja nema barem neki od Zepterovih proizvoda. Zepter u Bosni i Hercegovini ima više od 750 saradnika. Održano je Vrijednosti robne marke više od 700 hiljada Svaki Zepterov proizvod odlikuje prezentacija i vrhunska kvaliteta, nenadmašan stil i sklopljeno više od 350 trajna vrijednost, no još više ono što hiljada ugovora. pruža svom korisniku: kvalitetniji život, Premda je posljednjih USA ELLIS ISLAND MEDAL OF USA ELLIS ISLAND zdravlje, sigurnost, ljepotu - mogućnost nekoliko godina HONOR MEDAL(MEDALJA OF HONORČASTI) da se učini promjena na bolje.

Zepter u Bosni i Awarded to Zepteru Zepter inu2011 dodijeljena 2011. for its outstanding contribution Zepter danas nije samo simbol Hercegovini bio godini za izvanredan doprinos to the well-being of millions. prestiža i osobnosti nego i pokazatelj poznat najvećim dobrobiti miliona ljudi profinjenosti i ukusa, potrebe da se, u dijelom po posuđu, poplavi plagijata i nekvalitetnih robnih danas su i ostali GOLDEN MERCURY marki, teži za onim što je doista vrhunac segmenti Zeptera GOLDEN MERCURY 1994, 1995, 1996, 1997 i 2010 kvalitete, stila i elegancije. jednako kvalitetno 1994, 1995, 1996, 1997 & 2010 Zepter International je 5 puta Zepter International 5-time winner Zepterov kvalitet je prepoznat u prepoznati, prihvaćeni osvajač priznanja za napredak for advancements in technology svijetu od strane njegovih kupaca. Kao i zastupljeni u uand tehnologiji nove originalne new andioriginal products. lider na talijanskom tržištu, Zepter uredima, kućama, proizvode.

International je pet puta nagrađen stanovima, u Golden Mercury priznanjem za ordinacijama, wellness napredak u tehnologiji i nove orginalne proizvode. U centrima. Poslije 15 godina postojanja, činjenica je kako 2011. godini Zepter je nagrađen prestižnom USA Ellis u Bosni i Hercegovini više nije moguće zamisliti zdrav, Island Medal od Honor (medaljom časti) za izvanredan ugodan i prosperitetan život bez nekog od Zepterovih doprinos dobrobiti miliona ljudi. Među brojnim drugim proizvoda. To, dakako, ne bi bilo moguće da se, prije priznanjima, gdin. Philip Zepter je osobno imenovan svega, ne radi o kvalitetnim proizvodima, ali jednako “Cavaliere del Lavoro della Repubblica Italiana” za tako je važna činjenica i kvalitetno educirane Zepterove njegov izvanredan doprinos talijanskoj industriji i prodajne sile menadžera i savjetnika. Oni su svojom zajednici. On kontinuirano inspirira sve u Zepteru da motiviranošću i predanošću poslu, svakako bili jezičac probijaju granice. na vagi uspjeha. Zepter je to među prvima u svijetu znao prepoznati i cijeniti, ali i kontinuirano ulagati u www.zepter.com svakog svog djelatnika: svatko tko je želio raditi, obrazovati se, napredovati, biti najbolji u svom poslu, mogao je u Zepteru računati na podršku, snažnog pokrovitelja i prijatelja.

Promocija Zepter ulaže mnogo znanja, truda i energije kako bi pružio priliku današnjem čovjeku za zdrav, dug i sretan život. No jednako tako podupire sport, kulturu,

JESTE LI ZNALI...

Zepter Svakih 10 sekundi negdje u svijetu započinje Zepterova prezentacija.

Zepterova prodajna sila broji više od 130.000 prodajnih savjetnika.

Na Zepterovim prezentacijama godišnje sudjeluje više od 65.000.000 sudionika.

Postoji već 80.000.000 zadovoljnih korisnika Zepterovih proizvoda.

Prodano je više od 760.000.000 proizvoda, bilo putem direktne prodaje ili u nekom od Zepterovih poslovnih prostora.

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Market ABC fresh cream cheese is an important export product of the Belje Company, present in the entire region, and holding a leading position in the category of cheese spreads in Croatia and Bosnia and Herzegovina. This easily spreadable and rich creamy cheese became the premium product of choice of all generations. In line with world trends, ABC offer of fresh cream cheeses includes different flavors - ham, chives, vegetables, and the latest, Mediterranean flavor, made with home-grown olives and gherkins.

Achievements The quality of ABC fresh cream cheese is confirmed by numerous awards and acknowledgments awarded at international and domestic food quality appraisal fairs.

In 2011, ABC fresh cream cheese repeated its success from 2008, and won the “Superior Taste Award� of the International Taste & Quality Institute - ITQI from Brussels, with the maximum three stars that place it in the category of exceptional products with more than

90 percent of points at the evaluation.

At the 26th International Agricultural - Food Fair AGRA, held in 2012, in Gornja Radgona, Slovenia, ABC fresh cream cheese won a Super Gold Medal. At the food fair held in Novi Sad, Serbia, ABC cream cheese was awarded the champion title for two consecutive years, 2011 and 2012.

ABC fresh cream cheese was awarded the status of Superbrand on markets of Croatia and Bosnia and Herzegovina for years 2011 and 2012.

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ABC fresh cream cheese carries the Croatian quality label, Kosher certificate, and Milk from Croatian Farms certificate.

History In November 1980, the first ABC fresh cream cheese was made. The recipe was designed by

the experts of Belje, and customers were immediately interested in the cheese. In the first years, ABC fresh cream cheese was made only in original, fresh cream cheese flavor, but over time the offer of flavors started to grow.

In 2006, when Belje became property of Agrokor Company, one of the first investments was in a new production and packaging line for ABC fresh cream cheese. ABC cheese brand was redesigned and new packaging was introduced, and is currently available in containers of 20g, 50g, 100g and 200g, and an offer of flavours to meet different needs and preferences of consumers.

Product Carefully selected and controlled milk from Belje farms is processed, using unique technology, into completely natural product - ABC fresh cream cheese of only three ingredients.

Premium quality fresh milk is produced daily at six farms of the Belje Company, including Topolik - the largest automated dairy farm in this part of Europe.

The ABC cheese is made from milk from Belje farms, cream, and a bit of salt that gives the cheese its famous tenderness and rich taste. The secret behind its freshness and richness of taste is in carefully managed technological process developed over the last thirty years, resulting in exceptional quality and durability of product with no added preservatives or additives.

Recent Developments In early 2012, the existing offer of flavours - ham, chives, and vegetables - was extended with a new flavour of finely chopped green olives and gherkins. Its lightness and freshness evoke the sea coast and delicious Mediterranean cuisine - hence the name, ABC Mediteran.

Special production technology and carefully selected ingredients gave ABC Mediteran a unique flavour on the market of the broad region.

Promotion In early 2012, a campaign presented the new face of ABC fresh cream cheese - the young actress, Doris Pinčić, the star of the famous domestic TV-series, “Lara’s Choice”. Doris confirms the new slogan “Natural and light choice” as the good choice for the ambassador of products such as the ABC cheese. ABC cheese contains only three ingredients - milk, cream and

a bit of sea salt, which makes it the je Natural and light choice! for delicious sandwiches, healthy breakfast, or a snack, even for the youngest, but also inspiration for some culinary magic.

Creamy texture, rich and fresh aroma, makes ABC cheese go well in pasta sauces, meat and fish sauces, cream soups, casseroles, pastry and pancakes. Sweets and cakes, like the popular cheesecake made of fresh cheese, will be even creamier. There are many ways to enjoy in ABC cheese, and that is what makes it one of the favorite family food products.

A rich collection of recipes and ideas with ABC cheese can be found at www. abcsir.com.

Brand Values Due to its valuable ingredients, proteins, calcium and vitamins, ABC cheese is suitable to all ages, with the youngest enjoying it from the early days.

One of the most beneficial healthy habits a child can adopt is to have breakfast every day.

Good breakfast will provide energy for the child’s daily activities, and provide nutrients necessary for their proper growth and development. Having in mind specific nutritional needs of children, ABC fresh cream cheese is a good choice that will provide the child with high-value proteins necessary for proper growth and development of tissue, and calcium for strong and healthy bones. In addition, ABC cheese contains important iron minerals, magnesium, vitamins A, D and B2.

The nutrients contained in ABC cream cheese are excellent choice for pregnant women. It is a source of high-value proteins necessary for proper growth and development of tissue and fetus, calcium for bones and teeth, and significant

amounts of iron, zinc and magnesium. In addition, ABC cream cheese will serve as a valuable help for future mothers in meeting their daily needs for extra energy.

ABC fresh cream cheese combined with wholegrain bread will make a well-balanced breakfast or snack rich in nutrients to provide the body with energy and high-value proteins. It is easily spread, and in a matter of seconds you can enjoy a bun with fresh cheese, especially when time is a luxury.

ABC fresh cream cheese is an excellent choice when meeting the needs of the elderly. It provides high-value proteins with all essential amino acids and significant amounts of calcium, a mineral important in prevention of osteoporosis. The tender structure of ABC cream cheese does not require chewing, making it suitable for the elderly.

ABC fresh cream cheese is an excellent choice for athletes, providing them with highvalue proteins, and all essential amino acids.

Combined with a wholegrain bread and fruit juice, ABC fresh cream cheese gives all elements necessary for success in sports.

ABC fresh cream cheese is completely natural product, and as such, it is the Natural and light choice! for all generations. More on ABC fresh cream cheese is available at: www.abcsir.hr.

www.abcsir.hr THINGS YOU DIDN'T KNOW ABOUT…

ABC fresh cream cheese The production of ABC fresh cream cheese started in 1980.

ABC fresh cream cheese contains only three ingredients: cream, milk, and a bit of salt.

ABC fresh cream cheese does not contain preservatives or additives.

As a source of high-value proteins and essential fatty acids, as well as vitamins A and D, ABC cheese is important for daily intake of minerals and calcium, which is extremely important for growth and health of bones.

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Market

History

Film, as a medium, is one of the world’s leading forms of entertainment. By establishing the first multiplex in Sarajevo, Cinema City became the leading presenter of movies in Bosnia and Herzegovina.

Despite the fact that BiH market is of smaller size compared to other countries of the region with modest market in terms of profits, Cinema City shows quite impressive box office performance on the local, regional and worldwide level.

Recent market analysis of movie presenters show that Cinema City does not have direct competition in the Federation of BiH. Hence, market share of the company Forum d.d. - Cinema City in the field of movie presentation is incomparable to market shares of other cinemas, which makes Cinema City the absolute leader.

Therefore, Cinema City has animated the entire market and offered a new form of entertainment, using a specific marketing to bring the audience back to cinema seats.

Movie company Forum d.d. is a legal successor of City Cinemas established in 1950. At the beginning, the company dealt exclusively with presenting movies until 1984, when it started to distribute and produce movies. The production of movies started in 1985. The first movie made was "When Father Was Away on Business" directed by Emir Kusturica, the winner of Golden Palm in Cannes.

In the ‘60s and ‘70s, its programme incorporated all major centres in Bosnia and Herzegovina, with 35 halls with more than 13,000 seats.

Today, Forum d.d. includes eight movie theatres located in Sarajevo. Recently, Forum d.d. opened Multiplex Cinema City which has been active since 2009, as a fully domestic investment. Therefore, Cinema City, got a status of the first Sarajevo multiplex with 2,500 m2 and five halls with total capacity of 700 seats.

Introduction of multiplex in Sarajevo and Bosnia and Herzegovina announced return of audience to cinemas. Multiplex provides a selection of movies, high technical viewing standard and makes it possible to decide to go for a movie on the go. Traditional cinemas with modest equipment and strict showing times cannot be compared to relaxed comfort of home theatre.

Achievements Thanks to tremendous efforts and successful business operations, Cinema City has managed to serve 750,000 viewers in two years, presenting them with more than 306 movies, dozens of events of leading companies and foreign representatives in BiH. Cinema City is dedicated to introducing and providing new services to enrich the offer, personalising relations with clients in order to meet their expectations.

Since 2010, Cinema City has managed to digitalise two largest halls and enhance quality of projections and offer of 3D movies. It is now possible to make reservations using telephone, so the most loyal visitors can choose the seats in time to avoid long queues for tickets.

Great attention has also been paid on youth projects and support of local community. One of the projects supported by Cinema City is the student ID card project that provides students with higher standard and affordable

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Product

entertainment. A dozen of projects that support local community also involve the community in development of cinema, as the cinema is involved in development of the local community.

Cinema City is a concept based on numerous events and movie premiers that make the realm of movies a real life experience for its visitors.

In order to make the cinema experience even more enjoyable, Cinema City multiplex offers comfortable air-conditioned halls with wall-to-wall screens and premium audio-visual technology.

Offering special services such as midnight and hidden premiers, world-known titles, movie matinees, ticket reservations and the latest hit - 3D movies, Cinema City provides world’s top standards in the industry. It also offers event centre for organisation of prestigious festivals, premiers, and other events.

Recent Developments In order to strengthen its leading position and continue providing premium experience to its visitors, in early February 2012, Cinema City installed a digital projector in the second largest

hall. With 3D glasses and the latest movie titles, visitors can enjoy special experience. In 2012, Cinema City Event Centre achieved enviable results with activities organised by prestigious domestic festivals and embassies. In addition, there are some successful regular campaigns: St. Valentine’s Day, 8th of March, Blockbuster Season, Romantic Comedy Month and Halloween.

During winter break, the youngest visitors can enjoy in the campaign called "Winter Magic".

In the upcoming period, Cinema City plans to introduce digital movie projectors in the remaining three halls. In order to expand its capacities, Cinema City plans to construct two additional halls. For the most loyal visitors, loyalty cards will be introduced, as well as on-line purchase of tickets.

the sales of the existing products, but also newly introduced ones, it is particularly important to provide the consumers with physical contact with the product, which is exactly what Cinema City multiplex is doing by combining sampling promotions and advertising. Vip Media Group Ltd. is an advertising agency specialised in selling advertising space in Cinema City.

Brand Values In two years, Cinema City became recognised brand and a part of daily life of its visitors, making it richer and adding extra quality to urban life.

By dedication, love and effort of all the movie fans, Cinema City maintained the tendency of enriching educational, cultural and social aspects of

the society and local community.

Another important indicator of the brand value are partners who have recognised the new way to advertise in movie theatres and therefore communicate with end users. Partners of Cinema City are renowned domestic and international companies; however, there are always new partners who seek different and original ways to advertise.

No other media can be compared to cinema advertising. Comfortable seats, relaxed atmosphere, silver screen and top quality sound make the environment in which messages of advertisers easily reach the consumers.

www.cinemacity.ba

Promotion The famous slogan of Cinema City reads "Welcome to the city of cinema". Cinema City is dedicated to keeping the status of the "city of cinema" and offering ultimate experience by introducing additional features.

In order to reach its end users, Cinema City promotes its services using different advertising channels, mainly electronic media (TV, radio and web) and printed media (magazines, daily newspapers, and other printed materials). Cinema City pays great attention to its visitors in attempt to personalise the customer relations and promote its services.

Popularity of Cinema City is recognised by many in search of ideal opportunity for advertising.

Majority of cinema visitors are males and females aged between 14 and 30 (70%), and population aged between 31 and 40 (20%), while 10% of visitors are children.

Independent research has shown that the influence of the message received in the movie theatre is five times stronger than a message delivered in form of TV commercial (Source: CAA/CAVIAR, Pearl & Dean). In order to increase

THINGS YOU DIDN'T KNOW ABOUT‌

Cinema City The most popular movie was Avatar, with total of 27,696 viewers.

10% of all cinema seats are so-called "love seats".

750,000 people visited Cinema City multiplex by the end of 2011.

In 2011, visitors of Cinema City multiplex consumed 7 tonnes of premium quality popcorn. Over the same period, visitors of the multiplex consumed 60,000 litres of refreshing drinks.

Cinema City is involved in 10 ongoing projects for improvement of local community.

Oscar winner, Morgan Freeman, visited Cinema City in 2010.

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Market Sarajevo Tobacco Factory (FDS) was established in 1880, and it has become the leading tobacco producer in Bosnia and Herzegovina.

Tradition, as a system of skills and knowledge constantly improving and kept by generations of its employees, is in the very core of the quality of its products, which is confirmed by the fact that Sarajevo Tobacco Factory (FDS) is the leader in the BiH market and one of the prominent and the most modern tobacco companies in the South-Eeast Europe.

One of the fastest growing brands of the FDS portfolio is the CODE brand which is quite successful, not only due to its high market share in BiH, but also due to good acceptance on the markets of Serbia, Montenegro, and Macedonia.

By developing reliable distribution channels and investing into own retail network, FDS makes its product easily available on the entire market of BiH, as well as on regional markets.

Achievements Launching of CODE products in 2006 was supported by introduction of the Code Club, the first consumer club in Bosnia and Herzegovina, which, in a very short period of time, reached an amazing number of over 10.000 members and whose number of members continues to grow.

One of the peculiarities that make CODE recognisable is a ribbon on the pack with a unique code for entering the CODE club.

Besides organising many awards for loyal customers, FDS and CODE have been socially responsible in 76

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areas of environment, culture, and sports. Under the CODE flag, many events, sports clubs and associations have been supported.

History Sarajevo Tobacco Factory was established in 1880, merely two years after the Austro-Hungarian Monarchy occupied Bosnia and Herzegovina, and it is one of the first four industrial companies in Bosnia and Herzegovina.

The first product of the tobacco factory were packs of cut tobacco, which was, back at the time, produced manually, in so called mortars. The cut tobacco was actually a blend of different sorts of tobacco. Different types of packs were produced as well. Even during the Austro-Hungarian period, this product of Sarajevo Tobacco Factory was exported.

The factory started production of cigarettes in late 1882. Cigarettes were produced manually up until 1905, when the first machine for automatic production of cigarettes was bought.

Before the start of the WWI, Sarajevo Tobacco Factory released 23 sorts of cigarettes. They were packed in wooden, metal, and cardboard boxes. The smallest pack contained five, and the biggest one hundred cigarettes.

Over more than a hundred years of existence, the factory endured many changes of government and social and political systems, but it has never stopped the production. Persistently building the image among its consumers and business partners,

Sarajevo Tobacco Factory conquered market of Bosnia and Herzegovina, but also reached Egypt, Russia, Turkey, China, Japan, etc.

Since 1971, Sarajevo Tobacco Factory started to import modern equipment for up-to-date cigarette production technology. This new direction made it possible for the factory to become one of the most modern factories in Europe and the leader on the South Slavic territory.

In 132 years of its existence, Sarajevo Tobacco Factory had many successes, but hard times it faced were always due to external factors. By far the hardest period for the factory was the 1992–1995 war. Although severely damaged, Sarajevo Tobacco Factory did not stop working even during the war.

Cigarettes from this factory, for four years of the siege of Sarajevo, were everything: urgent need, relief, and means of payment. War assortment of cigarettes packed in ways never seen before, packs of cut tobacco and pipe tobacco, tell the story not only of the life of the factory at that time, but the story of a city.

Product After carefully examining market and consumer needs in 2006, the factory offered the new brand - CODE. Thanks to good smoking properties and attractive appearance, CODE quickly found its

consumers and positioned itself on the BiH market.

Quality blends of tobacco in CODE RED, CODE BLUE, and CODE SKY products meet different needs and tastes of consumers.

Although FDS is not required to do so by applicable laws of Bosnia and Herzegovina, FDS constantly strives to produce its products in line with EU directives, especially when it comes to maximum contents of nicotine and carbon monoxide. Hence, CODE RED contains 0.9 mg of nicotine and 10 mg of carbon monoxide, CODE BLUE 0.7 mg of nicotine and 10 mg of carbon monoxide; CODE SKY 0.5 mg of nicotine and 8 mg of carbon monoxide.

Recent Developments Thanks to frequent surveys, it was found that consumers of CODE appreciated well-accepted smoking properties, but also the design of the product.

In line with survey results, in 2010, CODE appeared in new, modern, round corner pack, and it was redesigned. Along with the redesign, CODE got the attribute BLUE while maintaining the smoking properties and quality the smokers got used to. The brand was then extended with: CODE RED with strong smoking properties and CODE SKY of milder smoking properties.

Promotion In line with ever more rigid laws, CODE communicates with its customers directly at the points of sale in order to inform the consumers about news and activities concerning the CODE brand.

Consumers of CODE are in direct communication with the company through the CODE Club where they can express their expectations and make it possible for the company to make necessary adjustments and satisfy their needs.

The CODE image campaign in 2011 confirmed that CODE consumers feel young and want to live cheerful lives. Important achievement in direct communication with CODE consumers was made in 2011 by the CODE In The House social network project.

As a sponsor in various projects, Code supports modern music genres. Thus, music events and projects Code Music Fest and Code Music Life participated in affirmation of young rock bands in BiH. Thanks to CODE, in 2011, fans of electronic music had the opportunity to enjoy in performances of some of the most prominent DJs in the region, including the world star Alex Gaudine. Code in the House brought excellent atmosphere, visual spectacle and extraordinary dance performance in 12 cities of BiH. CODE has been great supporter of sports: the most popular soccer club Željezničar, the club with the most trophies in BIH, OKI Fantome, and many others, but the most important are the activities of FDS Foundation and scholarships it provides!

Brand Values The Code brand quickly became one of the leading brands in the segment. Thanks to the long quality tradition of Sarajevo Tobacco Factory, recipes that include the best quality domestic and imported tobaccos, and modern design, it did not take long for consumers to start trusting the brand.

By satisfying different needs of smokers in terms of cigarette strength, Code is a versatile brand that proves that taste indeed has no limits!

www.fds.ba

THINGS YOU DIDN'T KNOW ABOUT…

CODE In 2010, upon its own initiative, design team of FDS redesigned graphic image of Code.

FDS was the place where semiautomatic machine for cigarette packing called “Gibo I” (followed by versions II, III, IV and V), machine for cellophane packing “Gliber”, and machine for group packing were produced. According to the available data, in the period 1960 - 1970, FDS produced and sold about 40 of these machines.

In 2010, FDS produced the first slim cigarette in Bosnia and Herzegovina.

In 1966, FDS reported record production of 6,364 million cigarettes.

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Market DHL is a global market leader in logistics, offering its clients a wide range of express delivery and postal services, and transport of heavy cargo via land, sea and air, with the aim of providing high quality service to its clients.

Thanks to recent technological developments, markets become closer. What used to be unthinkable, complicated and economically unacceptable, today is done with ease. We live in a world of business free from boundaries. There are only suppliers and buyers. The success goes to those who are able to offer their goods and services fast and in a quality manner, at the same time providing "value for money".

As a group, Deutche Post DHL is present in 220 countries and territories all over the world. It transports around 5% of the global volume through its network, and employs more than 500,000 employees. This places the company among the ten largest employers in the world. Each hour, more than a million contacts with customers are being made.

Achievements DHL’s expertise includes international express, air and ocean cargo, road and railway transport. A global network provides clients with top quality services and good knowledge of local markets, which enables it to meet their supply chain needs. DHL covers 120,000 destinations all over the world. It is a part of Deutsche Post DHL, and it includes four divisions.

DHL accepts its social responsibility supporting climate protection, assistance in crisis areas, and education. The group has earned more than 52.8 billion Euros in 2011.

DHL was present in the former Yugoslavia since 1984, through its agent. In 1989, it created its own company. In early 1996, direct foreign investment resulted in establishing of the first and only express courier company in B&H - DHL International Ltd. Sarajevo. To this day, it is the only company in the local market that is a part of an international express network fully owned by foreign subject, without any local agents or proxies.

This is the company with the longest presence in the market, oriented towards investments in

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continued improvement of services. For 12 years now, DHL has been exclusively using an airplane five times a week (working days) in both ways, for shipping goods of DHL customers. This is a great advantage of DHL compared to other players in the market, enabling DHL to provide faster delivery of imported shipments and the longest period for collecting export shipments from its customers. At the same time, it makes DHL the most secure shipping agent, since the goods are handled by the same company, all the way.

DHL uses its well developed and reliable network and it is the only company in Bosnia and Herzegovina offering time definite deliveries such as Express 9:00, Express 10:30 and Express 12:00 to almost all major business centres in Europe and the world, with money back guarantee. DHL is present in all major business centres in the country, with daily connections on all routes.

In Bosnia and Herzegovina, as in any other country, DHL acts in a socially responsible manner, relying on examples of the best practice. DHL’s activities include participation in programmes "Dobro8", support to the association "Living with the Down Syndrome" and many other, including similar

activities in the field of sports and culture, such as Sarajevo Film Festival, Mediterranean Film Festival, etc. Among the most recent in the series of socially responsible activities of DHL is "Volunteering week" organised globally. In 2010, DHL organised a volunteering week in cooperation with the Red Cross of Sarajevo Canton. The activity included delivery of food and hygienic supplies, as well as motivating people to buy basic ailments in several shopping centres in Sarajevo, which were all donated to the public kitchen; also, it included collecting of clothes by DHL employees for children and adults.

Clothes were donated on the Day of the Elderly.

In 2011, DHL organised its volunteering week in cooperation with the Sarajevo Forests public company. Activities included planting of forest on the Igman Mountain. More than 90% of DHL employees regularly take part in DHL volunteering weeks. In addition, DHL has supported the "Edus - Education for All" centre.

History DHL was established in San Francisco in 1969, by three entrepreneurs: Adrian Dalsey, Larry Hillblom and Robert Lynn. Today, it is a company well

positioned as a global leader in the market of international express delivery and logistics industry.

The three partners made a historic step without ever dreaming they would change the world of business. In 1969, DHL made a couple of small steps towards the future, making personal deliveries of documents using airplanes from San Francisco to Honolulu. Since then, DHL network has been growing at amazing speed. On its twentieth anniversary, DHL had 175 offices and 20,000 employees.

In 2003, Deutsche Post World Net became the new owner of the DHL brand. In the same year, DPWN merged express and logistics companies under the same brand. Since 2009, the group has been operating under the name Deutsche Post DHL, or DP DHL. In Bosnia and Herzegovina, DHL is used by more than 3,500 companies, institutions and individuals in their daily business, for both international and local transportation.

Product DHL has been globally present in four major sectors: DHL Express, DHL Global Forwarding & DHL Freight, DHL Supply Chain and DHL Global Mail.

DHL Express, has a network of more than 220 countries all over the world and more than 120,000 destinations. This sector is specialised in "door to door delivery" of international parcels and documents, as well as in express delivery in domestic transport. Three delivery options are available: Same Day delivery, Time Definite delivery and Day Definite delivery, offering the clients with a wide range of services designed in line with the client needs in terms of transport and time.

As a market leader in air and ocean transportation, DHL Global Forwarding offers a variety of value added services, such as the transport of goods and heavy equipment to desired locations, ensuring customized solutions for large logistics project and comprehensive customs procedures.

DHL Freight is specialised in international and domestic road and railway transport for full loads within Europe. Comprehensive customs solutions ensure safe and easy flow of goods across state borders. DHL Supply Chain is in charge of logistics

and customised transport solutions for different industries requiring particularly efficient supply chain management, which includes warehousing and logistics on one side, and sales, production and supply management on the other.

DHL Global Mail is a world leader in the field of international postal services offering the best advice in customised solutions for your postal needs and B2C (business to customer) packages.

Over the last couple of years, DHL has invested a lot into development of eCom tools. This provides DHL clients with simple and fast access to DHL services. In B&H, the tools available to customers are: ImportExpressOnline (online tool for orders of shipments from abroad and direct contact with the supplier, as well as a simple overview of ordered import shipments in the archives), WebShipping (online tool for fast preparation of shipping documents, schedule a courier pick-up, and simple overview of export shipments in the archives) and eMailShip (tool for easy preparation of a waybill and accompanying invoices via email).

Recent Developments DPWN (Deutche Post World Network) merged with the DHL brand in 2003. Since then, DHL has become a true superbrand in logistics worldwide.

In 2006, DHL took over the Exel Company and strengthened its position through logistic partnership with Formula 1®. This includes transport of racing cars, engines, tires, spare parts and TV equipment to racing tracks all over the world, as well as supplying more than a million litres of fuel used in 18 races on four continents. For each race weekend, DHL delivers 300 tonnes of equipment, amount sufficient to fill 100 trucks. At the very race arena, DHL mobile logistics centre offers services 24 hours a day, from delivery of parcels and documents to customs brokerage and shipping of dangerous goods, as well as temeperature controlled goods. DHL also transports materials needed for Paddock Club, exclusive VIP zone.

In 2007, DHL established its Innovation Centre gathering academics, experts in the industry and technology, who invest their knowledge and skills into improved future business mechanisms in logistics.

DHL has paid great attention to development of logistics, and uses prototypes and pilot project, design sustainable and standardized comprehensive solutions, keeping pace with the latest technological developments and needs of clients.

In May 2008, DHL officially opened a European sorting facility in Leipzig, at the Halle international airport in Germany. The latest technology used in the sorting facility enables DHL to keep offering the best possible service, quality and to reach new clients. It is one of the most modern sorting facilities in the industry, with top of the line sorting equipment that both maintains and strengthens DHL’s leading position in Europe, but also on the global market of express delivery services.

The amount of cargo processed daily currently reaches 1,500 tonnes each night, while the expected volume in 2012 reaches 2,000 tonnes.

DHL Express in Bosnia and Herzegovina uses capacities of this modern sorting facility in its daily operations.

Promotion DHL is one of the best known brands in the world.

Among other things, the reason for this are years long and high-quality marketing campaigns. Previous years have been marked by campaigns dedicated to logistic partnerships, such as the movie "Mission Impossible III", Formula 1® races, Leipzig Gewandhaus Orchestra, New York Fashion Week, and many others.

The goal of DHL is to become a logistics brand for the entire world. In order to achieve this, DHL has developed a new, dynamic, unique and lively appearance and atmosphere to clearly distinguish DHL from its competition. The new brand image is promoted by the new DHL slogan: "Excellence.

Simply delivered".

Brand Values A strong brand is a precious factor within and outside a company. Within the company, it supports loyalty of its employees, increases motivation and improves the quality of service. Outside the company, it promises its clients quality and continuity, increases their loyalty and possibly increases the value of company shares by more than a half. Strong brand of DHL is a key to success, of the company itself, but also of individual professionals. The strength of the DHL brand is in three basic elements: personal dedication, proactive solutions, and local strength on a global level.

High quality products and processes, knowledge in particular sectors and a wide portfolio of products are resources for the best possible solutions for needs of its clients. DHL combines worldwide services with strong local presence covering all the processes. Just around the corner, wherever clients need the delivery, DHL connects countries in which many of their competition are not present. DHL is a true global player that approaches the business with understanding and respect for different cultures.

www.dhl.ba

THINGS YOU DIDN'T KNOW ABOUT…

DHL Well before bar codes were invented, DHL had developed a way to avoid mistakes in sorting of shipments. In 1979, DHL started to offer bags in different colours to be used for different sectors.

Any mistake in sorting of bags was easy to identify and correct. Consumption of bags was so high that DHL opened its own factory of bags in Hong Kong.

DHL is a pioneer of the concept of "on-board courier", giving free airline tickets to employees and their families in exchange for delivery of the consignment as DHL couriers.

DHL made an early entrance to developing markets. DHL was the first international express delivery company that entered China in 1980 by concluding an agreement with the Sinotrans agent, one of the largest transport companies in Asia that offered maritime, road, rail, and airplane transport services.

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Market Established more than a century ago as a family business, Dr. Oetker is now a leading company of distingushed brands on the German food market.

Products of the Dr. Oetker concern are respected not only by consumers in Germany, but in the entire Europe and even outside of its borders.

Under the Dr. August Oetker Nahrungsmittel KG Group, the brand is constantly expanding to major European and global markets.

Achievements Over time, styles, trends and tastes change and this change gets reflected to food and beverages.

Therefore, constantly adjusting the brand to consumer's needs is not only a recipe for today, but for the future as well.

First class products and close communication will continue to keep the Dr. Oetker company close to its customers, in many generations to come.

Consumers have recognised Dr. Oetker products as high quality products, which is confirmed by numerous awards, such as the Superbrands status and Trusted Brands award by the Reader's Digest in neighbouring Croatia.

Dr. Oetker constantly expands its offer with novelties responding to the needs and wishes of its consumers.

History Dr. Oetker is a family company established by a pharmacist Dr. August Oetker in 1891, Bielefeld, Germany. He was the first to design the precise recipe for dough rising of 500 g flour – with the help of „Backin“ baking powder – which started a true revolution in pastry and cake preparation.

Dr. Oetker brand offers high quality products that taste good and are easy to prepare. All segments of the company have a high awareness of the quality of products and that is the key factor in the success of Dr. Oetker.

Product

Numerous innovations under the Dr. Oetker name come to the BiH market soon after being launched in their countries of origin. The Dr. Oetker company pays great attention to the adaptation of recipes to specific regions and habits of local consumers, as well as to making the packaging available in local language.

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Dr. Oetker products have been available to the customers for more than eighty years.

It all began with basic products as the „Backin“ baking powder, vanilla sugar, Gustin starch and puddings.

At that time, housewives had

the opportunity to meet Dr. Oetker products through advertisements in modern magazines, booklets and cookbooks printed in local language.

Over time, Dr. Oetker has expanded its offer, but the needs of housewives, who quickly realised the advantages and gained confidence in Dr. Oetker have also increased.

Within a decade, around a hundred of Dr. Oetker products have made their presence on the market. The rich offer of Dr. Oetker products includes basic ingredients for baking and desserts, but also ready – made mixtures for cakes, sweet meals, food preservation additives, Vitalis muesli, Ciobar hot chocolate, decors and aromas, fillings, candied fruits and nuts, and deeply frozen Ristorante pizzas.

Recent Developments

And so, for several generations of consumers, Dr. Oetker became a part of every home.

Increasing awareness of consumers regarding contents and quality of products is reason enough to increase investments in development of products within the existing Dr. Oetker offer, as well as to introduce new products as a response to the need and wishes of consumers.

In 2011, significant changes took place in the improvement of business operations of the Dr. Oetker company in BiH. More and more is being invested in the brand value and introduction of new product.

Dr. Oekter continues to expand the distribution network and new products become more and more recognised on the shelves. Satisfied customers and sales results contribute to the success of business operations on the powder products market.

are represented. The brands are recognised by consumers for their success and high quality guaranty. By constantly developing and introducing new products and respecting desires and needs, Dr. Oetker gains the trust of its consumers.

A century old tradition in the region, original recipes and trusting housewives are the basis of Dr. Oetker brand value.

www.oetker.hr

Promotion Marketing goal, of course, is to become the number 1 brand in the category of cake supplements, desserts and other cake products. Its wide range of products, high quality and innovations have made Dr. Oetker a specialist in baking in the mind of every housewife. Since the very beginning, the company has been investing in various forms of promotion and communication with the market and consumers.

Many printed magazines contain Dr. Oetker booklets with traditional recipes for Christmas cookies, fruit conservation and dessert preparation. The recipes offer interesting tips and tricks for baking and preparation of desserts, useful for every consumer. In 2012, Dr. Oetker decided to invest in an intense TV campaign for the Original Pudding with an already famous TV ad: „Home is where the pudding is“. It is also planned to support other segments through TV campaigns and POS promotions.

Brand Values Dr. Oetker brands are market leaders in almost every category where they

THINGS YOU DIDN'T KNOW ABOUT‌

Dr. Oetker A young pharmacist, doctor August Oetker, was the first to come up with a formula for rising dough of 500 g of flour. Thus, in 1892, the Original Backin baking powder was made.

Instant vanilla pudding made back in 1894 still has the same ingredients in Germany, thus the name - Original Pudding.

The first Dr. Oetker recipe booklet in this region appeared in the 1930s.

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Market "The greatest offer in one place" is a concept by which the FIS Company became known even outside of BiH. It is a unique approach of joining shopping, fun, recreation, catering, and leisure time. Reliable and honest cooperation with partners from more than 50 countries from all over the world, result in FIS constantly offering more than 250,000 of products, which makes this company distinctive in the market.

Wide price range, rich offer and presence in 13 cities in BiH and two in the neighbouring Croatia, make FIS extremely affordable and preferred shopping place.

Besides its own retail supply chain, FIS has been placing its products on markets of CEFTA and EU for some years now.

Well-supplied specialised retail sections, affordable prices and numerous additional amenities make shopping at FIS an attractive and fun family activity.

Development strategy of distribution network has a final goal of offering even greater presence in BiH, with a tendency to expand to neighbouring markets as well.

Achievements Adoption and implementation of worldwide quality management standards ISO 9001 and meeting humane and environmental requirements of EKO TEX Standard 100, as well as the status of authorised exporter and in-house customs clearance, have made it possible for the FIS Company to successfully place its product on many foreign markets. Recognising the strong need for protecting and recovering domestic production and economy, FIS took part in the joint introduction of BiH producers on the EU markets, but also in the project "Buy and use domestic products".

Decades of investing more than 100,000,000 KM in developing distribution network, production facilities and tourist resources, resulted in 250,000 m2 of company space and the status of a leader.

Prestigious award "Top Manager of the Year", and many awards by municipal, cantonal, federal, and state institutions decorate the walls of the FIS Company, and serve as a proof of its constant development and progress.

In its operation and development, FIS shows characteristics of sensible, socially responsible company. Besides the most important fact that the company is constantly creating jobs and employing strictly local population, its contribution to development

of local community is also evident. Thus the FIS Company, currently employing 2,500 workers, wherever present, actively supports sport clubs, culture, humanitarian activities and projects of key importance to health and life standard of citizens.

The acknowledgement "Employer of the year for persons with disabilities in 2010" confirms that FIS supports and integrates disabled persons in the local community. FIS permanently employs 50 disabled persons who have duties respectful of their abilities and preferences.

History The FIS Company was first mentioned in the business world of Bosnia and Herzegovina back in 1987, as the first movie rental and ancestor of cable television in the former state.

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Product By developing modern retail distribution network in major centres of BiH with numerous additional features, FIS is trying to offer excellent service and wide variety of products at affordable prices.

Assortment of 250,000 different products grouped into 20 specialised departments (furniture, AV and household appliances, dishes, textile, footwear, toys, food, carpets, tools, water and electronic equipment, lighting, raw materials), shows that FIS offers products from all over the world, with special attention given to domestic goods.

Shoppers can enjoy various other amenities such as: restaurants, cafes and patisseries, beauty shops and hairdressers, fitness centre, etc., which make FIS the top choice for family shopping.

For several years FIS has been offering wide assortment of own products, which are well accepted by its customers. Excellent balance of price and quality, confirmed by adoption of rigid standards, make FIS branded furniture, socks, home textile, and children clothes a favourable choice.

Recent Developments

In early 90s, the company starts trading, thus setting foundations for what is today the largest domestic chain of stores in BiH. Start of construction of shopping centre in Vitez in early 2002 was the turning point in development of the company. The following five years were the years of expansion of FIS retail network throughout BiH. Years of continuous investment in the amount of 100,000,000 KM in construction of FIS stores, wood processing plants 82

and textile production lines, made FIS one of the largest domestic investors.

Besides trade, as its primary business activity, FIS has diversified by engaging in production and tourism. It creates new values by offering its own brands; Anbinni clothes for infants and toddlers, GS socks, Ambyenta furniture and eco-burn pellet fuel.

The Ambyenta brand shows the greatest development with a portfolio of 500 furniture products made of wood and wood products.

Good value for money, widely recognised technology, latest design trends and high production standards have made it possible for FIS furniture to go outside the borders of BiH. Today, Ambyenta furniture is exported not only to Balkan countries but also to Germany, Austria, UK, Norway, Canada, Iraq and Jordan.

Modern sports and recreation complex EKOFIS Vlašić offers a variety of quality activities all year around which make it one of the most popular destinations for active mountain vacation, team building, or simply enjoying the nature. In 2009, it was awarded with a Golden Rose for tourism, which is a valuable confirmation of quality, as well as constantly rising number of overnight stays and guests who keep coming back to enjoy in pleasurable offers of EKO-FIS Vlašić.

Promotion FIS bases its business on meeting the expectations of its customers by following shopping trends, constantly improving its services, and creating attractive ambience for family shopping.

For promotional activities, beside direct communication with its buyers, FIS also relies on other advertising channels. Buyers regularly receive printed catalogues with special offers, however, FIS is also advertised in daily newspapers and its official website, with electronic media used for the purpose of stenghtening corporate image of the company.

Along with constant annual special offers, weekend offers, popular season and many other price reductions, FIS organises special prize games in cooperation with its traditional business partners.

As seen in practice, customers use these opportunities and gladly participate in FIS prize games. Particularly popular is already traditional "FIS

awards the trust" offer with the greatest monthly fund in BiH.

Brand Values Years of fair business relations with its partners from more than 50 countries and constant offer of 250,000 different products, rich and high quality offer, are values on which FIS builds its business success. The trust placed in FIS by its customers is also confirmed by their willingness to participate in special activities and offers provided through the Customer Clubs with more than 100,000 active members.

Consistency in running the business, constant growth and development, have positioned the FIS Company

Slavonski Brod Cazin

Brčko

Bihać Sanski Most

Banjaluka Čelinac

Bijeljina Gračanica Žepče

Vitez Bugojno Sarajevo Livno Split

Prodajni centri FIS Saloni namještaja FIS

quite high on the list of the most popular shopping centres with characteristics of a socially responsible company.

www.fis-bih.com THINGS YOU DIDN'T KNOW ABOUT…

FIS On weekends, FIS stores are visited by more than 75,000 buyers.

FIS Customer Club has 100,000 active members.

Ambyenta, GS and Anbinni are FIS brands.

Beside trade, FIS is also successfully engaged in tourism services and production of furniture and clothes. Due to implemented production standards, FIS successfully exports its products to countries of EU, CEFTA, Far East, Canada and Norway.

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Market Florahum is a leading brand in production and sales of agricultural substrates in our country. It has been a number one on the market of substrates in Bosnia and Herzegovina. Besides being present on the local market, a group of products under the Florahum brand has already been successfully marketed on neighbouring markets of Croatia, Slovenia and Serbia.

Since the company KS Commerce Ltd. Široki Brijeg, owner of the Florahum brand, has not been able to meet the needs of these markets that have been constantly growing over the last two decades, the company decided to rapidly expand production of the Florahum products. Thus the plans for the upcoming period include expansion to new markets of Macedonia, Italy, Kosovo, and Albania. Florahum products have been supplied only through a distribution network of reliable partners from Ekotrade Ltd. Široki Brijeg, who have been keeping pace with the production and continuous increasing of interest in Florahum products on the market.

In order to achieve reliable and quality production, manufacturers are increasingly turning to modern forms of agricultural production that impose much lower risks than the traditional manufacturing. This is particularly the case in wide selections of specialised substrates where Florahum products have a prominent place on the domestic market. Using these substrates, every farmer, professional or recreational, substitutes traditional cultivation of plants with modern substrates adapted to specific sorts of plants. Readyto-use Florahum substrates have different compositions, characteristics and purposes. However, there is one thing in common and that is their phytosanitary safety that eliminates effects of pathogens, weeds, and insects on the plant. Florahum products are available in practically every small or large agricultural supplies store in Bosnia and Herzegovina, and their quality is seen as exceptional. Florahum products are the favourite choice of professionals, at least those who care about producing healthy flowers, vegetables and other plants.

According to the UN Report for 1992, the population of Earth was 5.5 billion. The trend evident so far will result in approximately 8.5 billion people by 2025, 83% being citizens of developing countries.

Starvation is already a threat to many, and the ability of humankind to ensure long term supplies of food is still uncertain. The logical question is what is the best soil to grow plants?

Achievements Soil used for growing of plants must provide sufficient nutrients to make them healthy and beautiful. The secret has been well known in the company KS Commerce Ltd. They offer Florahum substrates produced based on scientific research aimed at optimum nutrition of plants, in terms of physiological, nutritional, toxicological, environmental, and landscaping characteristics. Clearly, there are many factors influencing health and beauty of plants: next to the quality of planting material, soil is the most important factor. Therefore, KS Commerce Ltd. uses high quality inputs, technology and knowledge to produce and offer Florahum products.

Research implemented by the Faculty of Agronomy in Zagreb, Federal Agro-Mediterranean Institute in Mostar, and Institute for Agropedology in Sarajevo designed formulas and control quality in all 84

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stages of production, to ensure that the final product in form of the Florahum substrate is in hands of every plant-grower. Involved experts and scientists pay great attention to fertilization of different agricultural sorts in conventional and ecologic production, as well as to effects of fertilizing with organic and mineral fertilizers on the environment. In addition, special attention has been paid to remedying physiological disturbances caused by abiotic stress factors, namely the lack of microelements. Results of their research are applied in production of the range of different Florahum products.

So the answer to the question, “what is the best soil to grow plants” is readily answered by KS Commerce Ltd. Široki Brijeg with: Florahum substrates.

History According to the available research, humans started to grow plants some 10-12 thousand years ago, while fertilization was introduced some 5000 years ago. It is a well known fact that back in the Stone Age, humans used the natural fertility of soil by choosing humus soils for planting. That was the beginning of the age of substrates, even the Florahum ones.

What is a substrate exactly? In biology, it is a surface on which the plants live. It is formed of nonliving (abiotic) substances. It is planted with a seed, and it hosts a young plant during its most vulnerable period until replanting.

The importance of substrate quality is well known in KS Commerce Ltd. and they have Florahum substrates to prove it. In modern conditions of intensive and mass production in agriculture, typical for the majority of the world, it is not longer possible to find biotic (living) substrates such as moss, or significant amounts of humus. They need to be substituted with artificial substrates that must have all the characteristics of these premium soils...and even be better.

In 1993, having this in mind, a family in a Herzegovina village of Dužice, nearby Široki Brijeg, started to produce premium plant substrates.

The Florahum brand was born. At the beginning, all they had was enthusiasm, but they knew what they wanted to achieve, and that was to create a premium substrate.

Healthy and beautiful plant and a satisfied customer came as a result. It became a strategy and it has not

changed ever since. The Kvesić family that started the business, wanted to offer premium, branded product to the local market, but also to markets of the neighbouring countries. And that was not an easy task.

Since the beginning, the Kvesićs have hired top experts, namely experts in substrates and cultivation of flowers, Mr. Vinko Topić, an engineer who gives life to the future Florahum substrates and starts the production. The family also established cooperation with the Faculty of Agronomy in Zagreb, headed by prof. dr. sc. Sulejman Redžepović, head of the Institute for Microbiology that issues the initial certificate and gives favourable opinion on the product. Ever since, cooperation with this respectable scientific institution has only been growing. In 1996, KS Commerce Ltd. Široki Brijeg started cooperation with prof. dr.

Elvedino-Edo Hanić, our leading expert in substrates, and the result was the first significant finalisation of the offer available today. Ever since, the Florahum products reach the highest professional standard and conquer the market without any obstacles.

Thanks to application of all legal and European requirements in control of raw materials, production process and the product itself, as well as to cooperation with well established experts and scientific institutions, the Florahum products are offering a premium quality on local and neighbouring markets on which they are present. By respecting the

Brand Values The Florahum products have been selling intensively and without interruption for two decades. Quantities produced in plants in Široki Brijeg have their place on the market ensured beforehand, although it is not entirely clear how that has become the case.

According to KS Commerce Ltd., their company is not big, and there are no investments in marketing research, so they are left with nothing more but to be exceptional in every aspect of their work. Florahum products are entirely domestic, BiH products. The formula was created by domestic experts in domestic scientific institutions, where quality control is conducted as well. Florahum products contain only domestic materials, and the production happens in Široki Brijeg. The brand was designed by domestic authors. What was the crucial thing? No one in the company was able to answer that question. laws of trade and by not leaving anything to chance, the management of KS Commerce Ltd. has developed its brand strategy. Creating of the range of products was followed by the Florahum brand biography, from its birth until today.

So far, the market was presented with new products: Florahum S, Florahum SP, Florahum SS, Florahum GBS (strawberry) and Florahum GBS (celery, parsley, lettuce, Swiss chard), and that is only the beginning.

Product Substrate is a soil in which every plant and its seed must spend a certain period. One of the best solutions available is Florahum. Every quality substrate is characterised by its structure and pH value, composition, water-air properties, and a concentration of nutrients. That is why a premium substrate must have the following characteristics: it has to be of light structure, pathogens-free, of regulated mild acidity, and of well-balanced water-air regimen, with more than enough food for the plant over the period it spends on the substrate. It can be achieved only by the best substrates, and Florahum is certainly one of them.

Regular chemical analyses confirm and guarantee durability and consistency of chemical and physical parameters of the aforementioned substrates and other Florahum products. Besides the basic macroelements, all Florahum substrates contain all necessary microelements added in form of radigen mixtures, mainly in a chelated form. Regular controls guarantee that Florahum substrates do not contain heavy metals or that the traces of such elements are far beyond the allowed limits. Quality of chemical and physical tests of Florahum substrates is confirmed by laboratories of the Federal Institute of Agropedology in Sarajevo and the Federal Agro-Mediterranean Institute in Mostar.

Recent Developments In line with the development strategy for the Florahum brand, KS Commerce Ltd. Široki Brijeg constantly keeps track of new technologies and innovations. The company also regularly invests in production and quality control processes. In 2011, development of a laboratory for tests of pH value, electric connectivity, and humidity of substances, as well as other quality control parameters was finished.

Only quality and controlled raw materials with welldefined production process can guarantee high Florahum quality. Having in mind complexity of the production process and ambitions aimed at expansion of the offer, KS Commerce Ltd. constantly invests in modernisation and automatisation of the production process. In 2010 and 2011, the company installed a rotating sieve with a mixer for the final product, plant for automatic computerised mixing and dosing of components, automatic line for packing and placing on pallets. In 2012, KS Commerce Ltd. decided to introduce new, redesigned packaging for Florahum products. Besides the fact that the previous packaging was attractive and recognisable, the company is not satisfied with the achieved, and by redesigning the packaging, they want to underline the intention of the management to incorporate changes and innovation in every segment of development, where novelties play a crucial role in market communication.

Promotion Healthy and quality plants that this company has grown together with its customers over the last twenty years are the best promotion of the quality of Florahum substrates. That is the reason why today, just as twenty years ago, their strategy is to produce a premium product and create satisfied growers at the same time. They prefer marketing that relies on public relations, hhowever, advertising and brand marketing have neverr been neglected. They have been using different co ommunication channels to reach their communication clients, by visiting num numerous points of sale and by meetin meeting sellers and end users. They had something to say and some assistance to provide. Glorifying of one’s products and endless repeating of promotional epithets seemed non-profitable to t management of the th company from the Širo Brijeg. Florahum Široki mar marketing was aiming long-t long-term.

Modest budge were used budgets rationa Everything was rationally. designed even the smallest designed, Sin their early days detail. Since no their operation up until now, p has been presented by the agen SMART, Raguž & nearby agency desig Mostar.

Barbarić design

www.florahum.com ahum.com THINGS YOU DIDN'T KNOW ABOUT…

Florahum Food production is one of the greatest challenges the humankind is facing. It is believed that by 2025, our planet will have a population of 8.5 billion.

Humans have been cultivating plants for the last 10-12 thousand years, and fertilising soil for 5000 years.

In the Stone Age, people were aware of the natural nutritive properties of the soil, and they used natural humus surfaces to grow plants.

Primitive forms of fertilisation of soil were used in prehistoric times as well, namely in valleys of big rivers such as the Nile, the Euphrates, the Tigris, the Indus... where the farmers organised sowing according to floods.

Homer mentions fertilisers in his Odyssey, and the Romans had detailed texts on substrates (Cato, Columella).

In ancient times, the following substrates were used: farmyard manure, compost, river sludge, reed, forest floor, seaweed, fish remains, ash, lime, plaster, marl, and green fertilisers.

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Market Floriol, a leading brand of edible oil in Bosnia and Herzegovina, is owned by Bunge, the world’s leading edible oil producer, active on four continents (North America, South America, Europe and Asia).

Edible oil is a growing part of our diet. In the beginning of the 1960s, researchers began to report clear connections between the intake of saturated fats and coronary heart disease. As consumers became aware of the need to eat more unsaturated fats, consumption shifted toward edible oils, which are natural, convenient sources of such types of fat.

The size of the edible oil market in Bosnia and Herzegovina is approximately 19.578 tons annually (Source: Nielsen, 2011). In addition to Floriol, key brands include Bimal (a locally produced brand), Zvijezda (imported from Croatia), and Sunce, Vital, Dijamant (imported from Serbia). Floriol currently holds a 29% volume market share in Bosnia and Herzegovina (Source: Nielsen, 2011).

Achievements Indicative of its image among Bosnian consumers, Floriol was recognized as ”The Strongest Brand in Bosnia and Herzegovina” in 2005. It has recently been named a Superbrand in Bosnia and Herzegovina for the forth consecutive year, and has been a Superbrand in Hungary since 2006.

Awareness of the brand was 99% in total (49% top-ofmind, Source: Usage and Attitude Study, 2005) and Floriol holds the best position in terms of loyalty on the Bosnian market (50%, Source: GFK, 2008). Consumers say that Floriol is a healthy and well-known brand that represents excellent quality (Source: Usage and Attitude Study, 2005).

History Floriol was originally created in 1993 in Hungary. It was introduced as healthy, premium oil, in addition to the mainstream market leader, Vénusz. The second market for Floriol was Bosnia and 86

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Herzegovina, where it was launched in 1993.

Today, Floriol is present in the following countries: Poland, Estonia, Latvia, Lithuania, the Czech Republic, Slovenia, Croatia, Bosnia and Herzegovina, Kosovo, Romania, Macedonia, Montenegro and Albania.

Among these countries, Floriol is strongest in Bosnia and Herzegovina (as a clear market leader), while it holds a strong second position in Albania and leads the premium segment in Hungary and Romania.

Product Today, Floriol offers a variety of products in Bosnia and Herzegovina.

Floriol’s sunflower oil is by far its most popular product. Floriol sunflower oil naturally contains a high level of Vitamin E, which is a key fat-soluble vitamin. It is a natural antioxidant that protects cell constituents against harmful oxidation processes. Also, Floriol sunflower oil is produced with an improved deodorization process designed to decrease the smell of oil during frying.

Floriol Trio is a mix of sunflower, rapeseed and corn oil. Present on the market since 2005, Floriol Trio naturally contains Omega-3 fatty acids, which help maintain normal blood cholesterol levels and are therefore good for the heart. Omega-3 fatty acids belong to the so-called essential fatty acids, which cannot be synthesized by the body. As such, they must be taken in via nutrition.

Floriol Omega3 is a mix of sunflower oil and rapeseed oil, which contains Omega-3 fatty acids.

Consuming Omega-3 fatty acids, for example 1 tablespoon (10 g) of Floriol Omega3 daily, helps maintain normal blood cholesterol levels and cardiovascular health.

Floriol Cellguard oil is a mix of sunflower oil and corn germ oil. It is rich in tocopherols.

Vitamin E (tocopherols) protects cell constituents against harmful oxidation processes. Therefore, Cellguard contributes to the protection of cell constituents (lipids and proteins).

Floriol Mediteran is a unique blend of edible vegetable oils, with a delicate and fruity taste.

Floriol Mediteran is made of a blend of refined sunflower edible oil (90%) and olive oil (10%). The product contains Omega-6 fatty acid, which also contributes to the maintenance of normal blood cholesterol levels.

Floriol is sold predominantly in 1-liter bottles, while Floriol sunflower oil is available in 2 and 5-liter variants, as well. Floriol emphasizes the importance of a varied and balanced diet and a healthy lifestyle. It’s a recipe for life.

important and offer consumers instant gifts when they purchase Floriol’s products.

Brand Values Floriol is committed to offering Bosnian consumers healthy, high quality products. Floriol is produced in Hungary, at the Martfű plant, which is the largest and most modern oil producing plant in Central Europe. Floriol’s commitment to quality and safety is evidenced by the various certificates the company holds ensuring continuous and strict quality control (ISO 14001, OHSAS 18001 and IFS - International Featured Standard for Food).

www.bunge.hu

Recent Developments Bunge operates its main research and development center – the Bunge Europe Innovation Centre - for edible oils in Budapest, Hungary. At this facility, 25 highly skilled scientists, engineers and technicians work on the continuous improvement of edible oils.

As Floriol is committed to continuous innovation, further news in this area can be expected in the near future.

THINGS YOU DIDN'T KNOW ABOUT…

Floriol

Promotion Throughout its history in Bosnia and Herzegovina, Floriol has relied on both its media presence and nonmedia tools. Recently, Floriol has begun focusing more on promotional activities, including secondary placement and POS materials. Such promotional activities are becoming more

Floriol overtook brands like Podravka, Nivea, Milka, Lenor and Zvijezda margarine on the list of the strongest brands in Bosnia and Herzegovina in 2011. (Source: Ipsos Puls "Brand Puls" research: TOP 30 brands in Bosnia and Herzegovina).

Bosnia and Herzegovina is recognized as one of the countries with the greatest consumption of edible oils: 37,49kg volume per household (Source: Gfk, 2009). Out of this total, the consumption of Floriol products is 19,78kg volume per household. (Source: Gfk, 2009)

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Market "Gazdina rakija" is an authentic brand of eight premium lines of fruit brandy made of autochthonous cultivars of fruit from the territory of Bosnia and Herzegovina. It is a diamond of Prijedorčanka a.d., a company from Prijedor, which is the most prominent producer of fruit brandies in the Southeast Europe, and beyond. Beside brandy production, the company is also one of the largest plants for processing of fruit into distillates, concentrated fruit juices, deep frozen fruit, and dried fruit.

"Gazdina rakija" is the crown of Vukelić Holding, with one of the largest plantations in Europe, located on 150-230 meters above see level, where different varieties of fruit are cultivated according to the highest quality control standards and processed in a modern distillery, using unique technology.

Brandies and other distillates of Prijedorčanka are present on markets of Europe, Middle East, USA and Canada. Offering exciting flavours, with rich natural taste and the secret that have kept the tradition alive for many generations, thay are proudly producing one of the best alcoholic beverages in the world.

Although Prijedorčanka exists for more than thirty years, "Gazdina rakija" was first introduced in 2009 on the Serbian market. In 2010 it was presented in B&H and Montenegro, and in 2011, it reached the USA. Negotiations on introducing the brandies on markets of Croatia, Belgium, Germany and EU are underway.

The name "Gazdina" is a symbol and a title of a true landowner whose words and actions are never questioned. In only two years of presence on the market of Bosnia and Herzegovina, it became a leader and one of the most prominent domestic brands. It attracts different generations and their admiration thanks to its supreme quality and modern design.

Achievements True achievements of this brand will be evident in a few years. Quality is a vision nurtured by Prijedorčanka for many years now, and it is exactly what is keeping the company alive. Accordingly, "Gazdina rakija" is the best product of this company.

Carefully selected fruit are closely monitored during the entire production process, until the last moment, the moment of consummation. It is proven by the increasing number of loyal consumers and numerous 88

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awards and acknowledgments given to Gazdina brandy.

Some of them include: Belgrade Brand Fair in 2010 - 6th Brand Fair was held in the period 11 - 13 February 2010 - Gazdina rakija won the award of the best new brand idea; at the 15th international fair GAST Split, held from 3rd. to 7th of March in 2010 in the category of strong alcoholic beverages, the following awards were given: Gold for Gazdina apricot brandy, Silver for Gazdina plum brandy, Silver for Gazdina William's pear brandy, Bronze for Gazdina elder brandy, and Bronze for Gazdina cornelcherry brandy; at the 77th International Agriculture Fair that was held in Novi Sad, in 2010. - Gazdina William's pear brandy won a gold medal.

History "Gazdina" brand is quite young. However, it created great excitement wherever it came. The target group was primarily the young population who have somewhat forgotten the joy of traditional drinks.

Gazdina is a result of efforts of the team working all year around, and perfecting the design, taste, and the brand name. When it was first created, "Gazdina" brand included eight products, and each year, a new product is launched, in a limited series. It is some sort of a New Year’s gift to its loyal customers, but also a challenge for collectors who like to have something special and unique in their collections, something that gains even greater value and quality as the time passes. Three limited editions have been produced so far - dog wood brandy, raspberry brandy and "Special" plum brandy.

Product Gazdina viljamovka (Gazdina William's pear brandy) is the most valued fruit brandy made of William's pears, cultivated using ancient methods, on the company plantations of the Potkozarje area. Special characteristics of this area and mastered processing methods have made a premium quality brandy out of carefully selected juicy pears with a bouquet desired at the most luxurious European dining tables since the 19th century. The power of this specific variety of fruit captures the senses and reveals classiness of royal homes and well kept households. Served for special occasions, its magical aroma will make such moments truthful. It is best when served chilled, and, when presented as a gift, it conveys the message of

respect and gift from the heart.

Gazdina kajsijevača (Gazdina apricot brandy) is a premium quality brandy produced according to the original recipe of old masters of distillation. Special processing methods, where seeds and fruit skin are removed, preserve the flavour of this extraordinary fruit. Years of tradition and experience can now excite the connoisseurs and adventurists with an enchanting bouquet with a unique sensation of juicy apricots turned into a drink of a magical character.

Apricots captured in the bottle will evoke noble desires and true passion. It is best when served chilled and presented as a gift with deep respect, masterly and from the heart.

Gazdina šljivovica (Gazdina plum brandy) is the most popular natural fruit brandy in B&H. It is produced from blue plums, according to the traditional recipe. Carefully designed processing and

monitoring of fermentation result in a distinguished taste and smell of Potkozarje plum brandy. Originality and long tradition make this drink a national drink of B&H. Since the 19th century, this brandy has been served throughout Europe as a symbol of prestige and luxury. This brandy and it's bouquet create the sense of privilege. To consume it means tradition, as a present, it means respect.

Gazdina dunjevača (Gazdina quince brandy) is made of the best quality quince fruit. It has a specific aroma and refined taste. Special production process preserves the natural fruity aroma. Charming bouquet, magical taste and the aroma of quince will make any moment unforgettable, privileged, and enjoyable for true connoisseurs and adventurers.

Quince has been identified with true, pure love for centuries. It is consumed chilled or in cocktails, and given as a gift to those you respect.

Gazdina klekovača (Gazdina juniper brandy) is a brandy of mysterious taste, distinguished and highly aromatic smell. It is produced by careful processing of fresh plums and juniper berries. Spontaneous fermentation and preserved characteristics of juniper berries give this brandy that special something. Apart from its extraordinary taste, essential oils contained in juniper berries are extremely healthy and well

creative people building their careers, and provide them with an opportunity to make the best of their creativity and strive for success. Banja Luka Fashion Fair was an event that showed great potential and it was supported by Gazdina brandy. It is an event where domestic fashion designers have a chance to present their work to a vast audience. Supporting culture events such as theatre shows, movies and concerts is of great priority for the Company.

However, Gazdina does not support minors consuming alcohol, instead, it supports the campaign "Don’t drink and drive". By supporting local athletes, soccer club Rudar from Prijedor, it shows that the company cares for promoting local community and health of its clients. Prijedorčanka has been investing great efforts to serve as a socially responsible company by reducing emission of harmful gases using bio-mass boilers in its production facilities.

Brand Values berries and elder blossoms, which makes this particular sort of brandy an exclusive dimension.

Spontaneous fermentation and extraction of aromatic substances from elder flowers give a special taste to this drink, while maintaining its naturalness.

Bouquet of this unique and rare brandy will create a sensation to remember. Mastered recipe behind it gives it a power to stand as a symbol of luxury and sophistication. It is usually served in special occasions, well chilled, and as a gift, it exudes originality.

The value of Gazdina brandies is primarily in its quality. Eight different flavours will meet the expectations even of those with the most refined taste. High quality product, presented in a unique bottle, with elegant and sophisticated label, as well as eye-catching name - these are all references that clear the path towards the top. There is more than 30 years of knowledge and experience behind Gazdina fruit brandies.

www.gazdina.org

Recent Developments Beside the tradition to have a limited edition of some of the Gazdina brandies released each year, introduction of liquors is another issue of interest for the company. For the US market, some minor changes were made on the Gazdina label, and depending on customer's demands, labels can be adapted to suit other markets as well. In the late 2011, Gazdina "Special" plum brandy was introduced in a special, limited, wooden packaging. The primary task is to preserve the quality of brandies and to have each marketed bottle satisfy the needs of true connoisseurs of fruit brandies.

In addition, great attention is paid to developing cultivation of fruit in the region where Prijedorčanka, in cooperation with municipalities of Prijedor and Gradiška, works on development of strategies for this agriculture segment year after year.

Promotion

known as a cure. It is consumed chilled in cold glasses for full flavour, and presented as a gift to those you trust and appreciate.

Gazdina zova (Gazdina elder brandy) is produced by careful preparation and processing of elder

The Prijedorčanka Company has not been paying much attention to promotions, mainly because it did not have any final products of its own. Once "Gazdina" brandy was introduced, things had to change, resulting in significant marketing activities.

Varieties of laws do not allow traditional forms of advertising, which brings out the creativity of promotional teams. Gazdina is mainly focused on HORECA distribution channels, with degustation as one of the most important ways to promote the brand. Promotional materials such as glasses, shirts, matches, etc. serve as creative means to remind the customers of Gazdina products. Promotional materials need to exude quality and innovation, meaning that marketing team needs to be the first in many fields.

Therefore, Gazdina is trying to support young

THINGS YOU DIDN'T KNOW ABOUT…

Gazdina Alcohol has been used for medical purposes since the ancient times. Its beneficial effects were mentioned in Old and New Testament. At the beginning of the 20th century, a link between moderate consumption of alcohol and reduced risk from cardiovascular diseases was detected.

In the production process of Gazdina brandies, Prijedorčanka uses natural water spring located on the land owned by the company. Water from this spring is used by a majority of local population.

The bottle of Gazdina brandies is patented and protected. It is of special design, for which a special mould was made. It is characterised by simplicity and elegance, however, the company has been working on new bottles with a unique seal.

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Market In spring 2005, the first issue of Gracija, a bimonthly BiH magazine for modern women, was published. It was both good and hard times for new media products. Faced with poor and divided market, employees of the magazine have chosen harder, but surely safer and more appropriate way: they decided to produce well designed magazine to be read, advertised and sold all over Bosnia and Herzegovina. They decided that magazine will use constant innovations, as one of its foundations, to win and keep the status of the leading BiH magazine for women. Seven years later, editorial teams from all parts of the country and the world, reliable cooperation with clients and constant development of the magazine in all directions, confirm that the goal is fully achieved. Today, despite the global crisis affecting printed media, Gracija is a stable media product that found ways to respond to all challenges of modern business.

Achievements After initial calibration, editorial and marketing leaders of the magazine decided to go with a concept of gradual but constant development which has been in use ever since. Since the first issue, Gracija has been printed on the premium quality paper. In addition, carefully selected photographers with top-notch equipment in the country fill the pages with exquisite photography. Thanks to professional education, full photographic equipment and their work for Gracija, these photographers now have the opportunity to work on editorials and other demanding tasks for numerous international clients.

A combination of high quality paper, excellent photography, interesting topics and fluently written texts resulted in reputation that Gracija has today. The magazine is known for its affirmative stories and interviews with celebrities but also less known people who have contributed in their field of expertise or to the society in general.

However, these are all starting points of the magazine, not the goals. Gracija is the first BiH

magazine that has been constantly improving visual appearance of its pages, without any evident decreases in quality and aesthetics. Every article is carefully processed and prepared for publishing.

This process involves entire creative team of the magazine, from its editor, journalists and photoreporters, to its technical manager. Readers have recognised these efforts, as can be seen from letters sent to the editorial team. Letters are no longer published due to the lack of space on the pages of the magazine, but they are kept as a proof that readers have been enjoying the quality Gracija has to offer.

Similar to other magazines of this profile, Gracija initially faced a dilemma regarding its contents - to chose the easier way and present recipes that never fail, proven concepts composed of “yellow� elements such as adulteries, divorces, weddings, or, to turn to new, undiscovered concepts of journalism based upon searching for true values.

Faced with such difficult challenge, with the first option guaranteeing survival and prosperity and the second offering quality, employees of Gracija decided for the second. As it appeared, it was the right choice.

The market has confirmed so, and Gracija has been developing year after year, with an ability to meet the crisis and show, once again, the initial choice was a

good one. Potentials of Gracija are used in an optimum way: there were no lay-offs, and the magazine has been avoiding recession traps and crisis difficulties. A dream of majority of journalists is to start their career in this magazine, as can be seen in many letters and emails with job inquiries.

History The first issue of Gracija magazine was released on April 22nd, 2005. On that occasion, owners and managers have organised unforgettable, glamorous event in a Sarajevo hotel Holliday Inn for which many were asking for an invitation. This tasteful and sophisticated event announced the nature of the magazine. Numerous guests who were present at the event have become and remained regular clients of Gracija.

After that, Gracija entered a challenging market battle without any inferiority issues. Excellent team with an optimum number of quality personnel made Gracija a product worth constant investments. Due to already known reasons, publications in BiH cannot really brag with their well-developed correspondence service.

Even worse, they lack funds, but sometimes also they lack will for expensive trips that could result in authentic information and photographs. Gracija has been trying to meet professional standards of this kind as well: its journalists have been sending reports from Croatia, Slovenia, Germany, Macedonia, and Austria, all major and interesting events in the field of fashion, cinematography, design... Very few can take pride in the fact that they managed to arrange an exclusive interview with the famous pop star Justin Timberlake, as Gracija managed in Summer 2009, as the only media 90

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from former Yugoslavia that was offered such a privilege. In addition, Gracija is one of the few magazines that had the opportunity to meet the legendary muse of Quentin Tarantino Uma Thurman. Another celebrity that gave an interview for this magazine is a famous British actress Elizabeth Hurley.

Product Gracija is a bimonthly magazine. In accordance with the release agenda, its concept differs from publications with more frequent issues. Since it appears on newsstands twice a month, Gracija cannot compete with other publications in providing exclusive information, however, it pays more attention to shaping topics, articles, reports and interviews than others.

According to its readers - both male and female, since Gracija is appreciated by both sexes - new issue every two weeks is ideal since it takes at least fifteen days to carefully read all its contents, and go back to those of special interest.

Apart from paying great attention to photography and desktop publishing, editors of Gracija are greatly concerned with the quality of articles.

Some of the most prominent BiH journalists write for the magazine, and well-developed network of correspondents has made it possible for this magazine to always offer attractive and current information from all parts of Bosnia and Herzegovina.

Trying to avoid sarajevocentricity at all costs, Gracija has been paying equal attention to articles from Banja Luka, Mostar, Međugorje, Trebinje, Nevesinje, Tuzla, Zenica, Bihać...

Recent Developments For four years in a row, Gracija has been intensively working on perfecting all aspects of the magazine.

Although the frequency of release make it the slowest publication on the market, its employees like to say it is the fastest in the amount of designed and implemented changes. Change, so you wouldn’t have to change! - is one of the basic postulates of modern business well supported by Gracija magazine. This process will not be stopped or slowed down. Editorial team and journalists of Gracija believe in the “step by step” concept, continuous introduction of small changes that finally result in completely different concept resistant to sudden turns, but also to old, stale paradigms.

Promotion Gracija magazine has been investing in promotion since the beginning. Television regularly broadcasts a promo clip, and for each issue, special audio announcements are carefully prepared and broadcasted by numerous radio stations in Bosnia and Herzegovina. If self-awareness is a precondition for any development, than this magazine is fully aware that the real development of promotional activities is yet to come, and that new ways to promote are to be found.

Gracija is a media sponsor of many humanitarian activities, important cultural, science, and sports events.

Celebrating the fifth anniversary of the magazine in April 2010, Gracija organised a spectacular concert in Sarajevo of the popular singer from Montenegro, Sergej Ćetković. This extraordinary event was visited by more than 2000 people and covered and remembered as

one of the best organised events in the country, with good marketing and advertising coverage in all aspects.

On that occasion, Ćetković said he intended to continue his cooperation with Gracija, and the magazine plans to organise such events in the upcoming period as well.

Brand Values The entire industry of printed media is faced with the toughest challenges. Many believe that this form of journalism is doomed. If the prognosis according to which the magazine has entered "the last five, or in best case, ten years of existence" and that electronic cataclysm will be survived only by the most innovative and adaptable paper issues, then Gracija will surely be among them. Its team has high visions on years and decades to come, there are already prepared concepts for various changes of technology and civilisation in general, and there is also a proven innovative practice that has received great feedback from readers and clients. The number of advertisers has been increasing year after year, just as the number of organisers of different sports and cultural events who want to be sponsored by Gracija, while regular two-way communication with readers from all over the globe confirms that innovation, change and constant improvement - the most important characteristics of the Gracija concept - are a perfect formula for the future.

In April 2010, Gracija launched a modern website that quickly became quite visited and frequent portal with daily information on fashion, entertainment, spectacle, health, sports, automobiles... This portal (www.gracija.ba) counts more and more hits each month, and greatly exceeding initial expectations of the editorial team.

www.gracija.ba THINGS YOU DIDN'T KNOW ABOUT…

Gracija Online issue of Gracija magazine is available at www.gracija.ba.

The oldest reader of Gracija is 95, lives in Zurich and has been a loyal subscriber since the first issue.

Web portal of Gracija is one of the most visited websites in Bosnia and Herzegovina. It is unusual and quite stimulating fact for the editorial team, since it is not so common that a magazine of this type can come before current political issues, abundance of contents and uncontrolled "yellow" topics ravaging the internet.

In search of interesting people and good stories, reporters of Gracija regularly cruise mountains, lakes, forests and rivers of Bosnia and Herzegovina.

The result of these journeys is presented in distinguished reports and articles on some of the most interesting persons of the region.

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Market Green Garden brand is owned by private company Sjemenarna Ltd. from Široki Brijeg, and it is the leading brand in the field of seeds and planting materials in Bosnia and Herzegovina. Sjemenarna Ltd. is a distributor of seeds, planting materials, plant protection products, professional agricultural materials, food and equipment for pets, and many other consumer goods. Distribution flows through two channels: supplying of shopping centres and supplying of specialised stores for agriculture, supplies for house pets and domestic animals, large agricultural producers, etc.

The company has a welldeveloped distribution network covering the territory of entire Bosnia and Herzegovina with a developed chain of retail units - Agrocentres.

Beside its own brands "Green Garden" (brand for hobbyists and consumer goods) and "Pro Garden" (brand for professional agricultural producers) that company produces and distributes with its partners, Sjemenarna also acts as a BiH distributor for products of numerous distinguished companies such as: Nestle Purina, BASF, Syngenta, Chromos Agro, Agrico, HZPC, Franchi Sementi, Cinkarna, Flower and others.

"Green Garden" brand includes a wide range of products of different categories, for both hobbyists and fast moving consumer goods customers.

"Pro Garden", another brand owned by Sjemenarna Ltd., also includes a spectre of products, with various product categories for professional agricultural producers.

Achievements Green Garden brand is present in all major shopping centres, as well as in smaller pharmacies and garden shops.

Green Garden brand, according to the research from 2011, holds a 50% share on the seeds and planting material market of Bosnia and Herzegovina.

Green Garden is awarded a Superbrands BIH status for 2011/2012, which confirms reputation, quality and longevity of the brand.

History Sjemenarna Ltd. was established in 1992, as a small family business. During the period between 1992 and 1995, Sjemenarna Company worked on positioning itself on the market of Bosnia and Herzegovina. Since 1996, Sjemenarna started building its visual identity by creating logo, registered trademark and accompanying materials.

In the period from 1997 to 2000, the company intensively worked on developing 92

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distribution network and chain of own retail units. In 2003, Sjemenarna became a leader on a local market, and created and positioned its own brands Green Garden and Pro Garden. The company has been working on modernising its business, and in 2012, once a small family business, became leader of the market of seeds and planting materials.

In January 2012, Sjemenarna and Green Garden celebrated 20 years of existence, efforts and tradition, fulfilling the needs of its customers, partners and colleagues. It continues to improve and expand its products and services.

Product Green Garden brand offers a palette of products under several categories: • Vegetable seeds - Green Garden offers seeds of all sorts of vegetables, flowers, spices, available in a variety of packaging.

• Seeds for decorative lawns - these include quality seeds for different types of lawn: sunny lawn, shady lawn, sport lawn, park lawn, seeds for patching the existing lawns, also available in various sizes.

• Rose seedlings Green Garden offer of rose seedlings includes various sorts of moonlight roses, tea roses, climbing roses, and vascular roses.

• Seedlings of fruit - Green Garden offers seedlings of many different kinds of fruit.

• Seedlings of decorative plants and bushes includes different kinds of decorative bushes and plants.

• Bulbs - assortment of bulbs in the Green Garden offer includes all types of bulbs for spring and autumn seasons.

• Plant care products - plants should be taken care of and protected so they could be what they are, which is exactly what these products have to offer: various plant fertilizers, protection against pests, protective balms and sprays.

• Working tools and equipment - everything you need for gardening is in Green Garden offer of working tools.

• Various consumer goods - rich offer of hobby supplies.

Recent Developments The mission of the Green Garden brand describes the purpose and results: Our seeds for better yield. This mission is a guideline for selection and implementation of marketing mix.

Goals and strategies of the company’s development include the following: focusing on products of its own brand, hobby supplies and professional products; maintaining the existing quality of products; maintaining competitive advantages; constant work on increasing market share and maintaining leading position; continuous efforts invested in promoting the Green Garden brand; developing distribution system; offering an option of on-line shopping for Green Garden products; continuous training, motivating and professional education of employees.

Apart from quality and variety of offer, Sjemenarna also built its reputation on speed and flexibility, with quick response to changing needs and demands of the market and the customers.

Gazette have given even more grounds for the position of the Green Garden brand and its rich offer on the territory of Bosnia and Herzegovina, making it even more familiar and closer to the customers.

Green Garden Club has more than 5,000 members among hobbyists and professionals who regularly shop in Sjemenarna stores, but

special offers reserved for club members; sweepstakes with valuable prizes; Green Garden Gazette with news in the field of agriculture; notifications on new products.

Green Garden Club also issues the Green Garden Gazette. It is a bimonthly magazine with a tradition of 11 years. The magazine is published six times a year, offering useful articles, for both professional farmers and hobbyists. Green Garden Gazette is professionally oriented informative publication covering many different areas and topics. Wide spectre of topics and professional editors provide information, useful tips and ideas, and other interesting contents.

If you are a hobbyist with a garden, backyard, green garden, or interested in bees or hunting, or if you are a professional producer of vegetables, fruit, or wine, or if you own a pet or simply love the nature and its gifts, Green Garden Gazette will provide you with everything you need, and much more. It is directly distributed to more than 5,000 addresses, available in both printed and electronic form. Information and questions concerning Green Garden Club and Green Garden gazette, is available via email address: greengarden.glasilo@sjemenarna.com.

there are also enthusiasts who want to learn about the latest agricultural trends.

Sjemenarna traditionally rewards its loyal customers, so Green Garden Club offers special advantages to its members: discounts on majority of season goods and other consumer goods;

Brand Values

Promotion Promotion of Sjemenarna brands Green Garden and Pro Garden is based on in-house promotion tools: Green Garden Club and Green Garden Gazette, cooperation with other media, such as TV stations ("Challenges of Agriculture" TV show) and radio stations, web portals, newspapers, sponsorships, etc. Local radio stations have daily broadcasts of Sjemenarna info - specialised radio promotion programme.

Green Garden Club and Green Garden

Green Garden became well known in Bosnia and Herzegovina due to its quality and variety of offer. Green Garden measures its market value through recognisability of its products and quality, trust and loyalty from its customers. The value of Green Garden brand is evident from customers who have trusted its products year after year.

www.sjemenarna.com THINGS YOU DIDN'T KNOW ABOUT‌

Green Garden Green Garden is a domestic brand that offers only the best seeds for better crops.

Green Garden is with you from seeding to harvest.

All details on Sjemenarna and its brands can be found at the official Sjemenarna website.

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Market The first issue of a gastronomy and lifestyle magazine Gusto hit the market in fall 2008. It was sold out in a blink of an eye, inspiring the editorial team and its partners to continue developing and improving visual identity and quality of the Gusto magazine.

Three years later, Gusto is the second most popular monthly magazine in Bosnia and Herzegovina with a group of loyal readers, and quality clients who have been its companions ever since the beginning, offering their positive attitude and quality material. Gusto is, of course, still growing, both in terms of its contents and its form, and it constantly seeks to improve the overall quality with each new issue.

Constantly offering the same level of quality of contents, aesthetics and printing, but also working on further improvements, Gusto has been building a base of loyal readers. This domestic brand of internationally recognised quality has established itself on the domestic market by responding to the needs of lifestyle magazine readers and providing them with a publication that is informative, interesting, eye-pleasing, yet affordable.

Herzegovina. However, Gusto is not only about the food - it is also about culture and traditional values of food, dignity of consummation, dining ambience and pure joy of food, and preserving of local and world gastronomic traditions.

With a concept of an authentic gastro lifestyle magazine that supports tradition of good B&H food, Gusto also follows traditional and current gastronomic events, practices, trends and experiences from all over the world.

Food and exciting recipes are quite important, but not the only contents of the Gusto magazine. Each issue is dedicated to a different topic, with a general tone and recipes appropriate for the specific characteristics of the month or the season. Under the slogan “Recipes, and much more�, first issues of the magazine presented Oriental

Achievements From the very beginning, the Gusto magazine is printed in one of the best printing houses in the region, offering modern design and contents with circulation of 20,000 copies. Gusto is primarily focused on the culture of food, and as such, it is the first of its kind in Bosnia and

History

Mediterranean cuisine, food of Russia, Ukraine, the USA, as well as traditional BiH dishes.

Gusto also presents timesaving easy-to-make dishes, Sunday family menus, interviews with famous chefs and gastronomy enthusiasts, provides quality information on wine, children food, spices, and publishes reviews of restaurants and bars in Bosnia and Herzegovina. So far, the topics included links between genetics and food, effects of food on mental and physical health, food as medicine, student food, etc. The purpose has been in improving the quality of daily life but also of those special moments we share with others.

Gusto is original, modern, and beautifully designed magazine with high-resolution photographs many of which are made by the most famous BiH photographers and photo shoot stylists.

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The first issue of Gusto hit the shelves in fall 2008. Ever since, it has been present in different spheres of social life and media events as a partner, guest, or media sponsor. Gusto was present at the most relevant food fairs, gastronomy promotions, and wine festivals in Sarajevo, Banja Luka, Mostar, and other parts of Bosnia and Herzegovina. Since the very beginning, Gusto has been successfully cooperating with the BiH Association of Chefs often presented on its pages, promoting and supporting local food, traditional recipes, and talents of BiH chefs who have been courageously keeping pace with world gastronomic novelties, despite the tight budgets. In return, Gusto was able to provide its readers with innovative, creative recipes personally prepared by the best BiH chefs.

The magazine has also been successfully cooperating with numerous distinguished winemakers and wineries from BiH and the region, while the staff of the Gusto magazine went through several oenology and sommelier trainings. The knowledge about this noble beverage has been carefully presented to readers, along with presentations of guest lecturers and winemakers who shared their secrets of the trade. Readers have welcomed such interesting and educational articles, so Gusto continued to expand the range of topics developed in an informative manner, aiming at providing its readers with fresh information and

practical advice that make life easier. There are also information on kitchen appliances and utensils, expressions and terms used in gastronomy, decor and design of kitchens and dining rooms, outdoor dining, festive customs and decoration, cultivation of fruit, vegetables and spices, fishing and hunting, culinary practices and trends worldwide, etc.

Interviews with famous chefs, oenologists, gastronomy professionals, even local and international gastro-nomads, helped Gusto popularise the world of food and cooking on the BiH market. The magazine featured numerous popular and interesting people from different spheres of life such as doctors, genetic engineers, pop singers, sports coaches, TV celebrities, etc.

Product Gusto is a monthly magazine issued on the first of each month with topics and contents based on current seasonal issues and the best there is to offer.

Therefore, the majority of contents in each issue includes topics for a specific month, with references to maturing of different produce and their use in the given season. The rest of the contents includes regular columns appreciated and regularly enjoyed by the readers. Gusto insists on giving a special tone to articles on major religious holidays providing the best recipes and ideas for festive tables, as well as interesting articles on the tradition behind the holiday, how it is celebrated it in different parts of the world, and symbols and legends associated with such festivities. The magazine often provides articles and recipes dedicated to children of different ages, but also to non-religious holidays such as St. Valentine’s Day, 8th March, Labour Day, carnivals and masquerades, Halloween, etc.

Recent Developments Gusto has been communicating with the readers through its website www.gusto.ba for several years, and the number of hits proves that contents of previous issues and different news and gastronomic events from all over the world constantly attract internet users. Since early 2011, Gusto Facebook profile has built a large group of fans who regularly follow updates but also have the ability to shape Gusto profile by providing comments, questions and proposals.

Recently, Gusto has started with periodical issuing of special editions, such as the Bosnian Cuisine edition. Affordable prices, quality contents and print, make these special issues a nice addition to cookbook shelves serving as a permanent value due to carefully selected popular recipes.

Promotion

Brand Values

Gusto has been promoted in many different ways: TV commercials, radio jingles, billboards and outdoor advertising, even direct marketing campaigns in supermarkets and major shopping malls all over the country. It was regularly presented at the most important festivals and fairs of food and drinks, but also at other fairs in the region, such as the fair that featured the world famous Porsche brand. Gusto, as a distinguished and popular periodical, was often invited to participate in various events in the region, e.g. festivals in Dalmatia, Istria, and Slovenia. Its reputation even reached the United Kingdom, where Gusto participated in several major gastronomy fairs that featured celebrities such as Jamie Oliver and Gordon Ramsay.

Gusto cooperated with broadcasting companies in Bosnia and Herzegovina as a partner in several culinary shows. Furthermore, Gusto produced several seasons of its own authentic culinary show with celebrities presenting their recipes and advice.

Online promotion is becoming ever more popular, and the Gusto website has been attracting visitors from all over the world, with about 50 percent of visits from abroad.

Although it is believed the print media are dying out, the phenomenon of Gusto serves as a direct illustration of how premium quality contents and desktop publishing can make a magazine desired by readers and those who, as direct recipients of Gusto, become consumers of products presented in this gastronomic monthly.

The main value of Gusto is in its durability, the fact it is kept because its contents are never obsolete - they will make you return to them over and over again. Beautiful, luxurious front pages and superior print quality make this magazine a gem on every table. Even the binding of the magazine is designed in a way that makes it as much accessible to readers as possible, taking into consideration needs and habits of housewives and finding ways to make the magazine and its recipes more accessible when the hands are busy.

Perhaps the greatest value of Gusto is something quite simple: this magazine is something you love.

This is constantly confirmed by its readers and their habit of buying the magazine month after month, and keeping it safe for future use.

www.gusto.ba THINGS YOU DIDN'T KNOW ABOUT‌

Gusto Gusto has been communicating with its readers via www.gusto.ba for several years. The website is very popular and it offers articles from previous issues as well as news and latest trends in local and world gastronomy.

The reputation of Gusto reached as far as the United Kingdom where it participated in several major gastronomy fairs that featured celebrity chefs such as Jamie Oliver and Gordon Ramsay.

Gusto is known for paying special attention to major religious holidays and providing its readers with the best recipes and ideas for festive days and menus, interesting articles on tradition behind holidays, how people celebrate holidays in different parts of the world, and symbols and legends associated with such festivities.

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Market Hotel Europe is among the few hotels in the Balkans, and in Europe, which can take pride in a 130-year tradition. The hotel is located in the heart of Sarajevo, in the heart of Baščaršija, and is an indestructible monument to the culture and way of life in Sarajevo and Bosnia and Herzegovina. Hotel Europe represents the best of both worlds. It is the ideal combination of tradition and innovation, representing a mixture of both East and West.

Hotel Europe's Austro-Hungarian architecture gives the building its luxurious and attention-grabbing appearance. It offers ideal accommodation, regardless of whether you're travelling for business or pleasure.

Its prime location near the Old Town makes this hotel ideal for tourist accommodation, as well as accommodation of business people from around the world. Simply upon entering Hotel Europe, our polite and professional staff, pleasant lounge music and unique interior will, at once, make your stay here unforgettable.

Hotel Europe was fully renovated between 2006 and 2008. It was then “reborn” on its 127th birthday.

From this day forward, Hotel Europe entered a new era, destined to become a meeting place where a new and positive story about Sarajevo and Bosnia and Herzegovina could begin.

Anyone who has visited Sarajevo has certainly felt the charm and beauty of this hotel because the heart of Sarajevo is in Europe.

Achievements When Hotel Europe first opened 129 years ago, no one dreamed that Hotel Europe, then called "Evropa", would become and remain one of the symbols of Sarajevo. Many of the world’s well-known politicians, artists, intellectuals, business people, athletes and actors have chosen Hotel Europe for their stay in Sarajevo. However, it was not an easy task for the hotel’s new management to achieve the standards Hotel Europe’s leadership can today be proud of.

Maintaining the hotel’s world class reputation while simultaneously running a school of catering and hospitality is quite a challenge. However, with its young and innovative personnel who aim for the highest degree of professionalism, Hotel Europe has quickly become recognized as the measure of excellence throughout the region.

Hotel Europe has had the pleasure of welcoming distinguished guests from a variety of professional

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sectors. Recently, Secretary of State of the United States of America, Hillary Rodham Clinton, stayed in Hotel Europe during her official visit to Bosnia and Herzegovina in October 2010. Hotel Europe’s unique charm has drawn guests such as Penélope Cruz, Javier Bardem, Mickey Rourke, and many others. Each has left their mark and a profound imprint on Hotel Europe’s professional operations.

History Very few hotels in Europe, particularly in Bosnia and Herzegovina or the former Yugoslavia, can boast over one hundred years of history. Sarajevo’s Hotel Europe, however, which is unique in a variety of ways other than its age, is now lucky enough to be celebrating its second century of existence.

Built on the boundary between Oriental and European Sarajevo, Hotel Europe was able to take on the most beautiful features from each. Over an entire century, it served as a silent witness to the tumultuous events taking place throughout Bosnia and Herzegovina and in Sarajevo, each of which left their mark on the hotel itself. Despite the destruction left in the wake of multiple wars, Hotel Europe consistently managed to retain its beauty and dignity.

In the past hundred years, countless guests, both prominent and unknown, have passed through Hotel

Europe’s doors, travelling from around the world to visit Sarajevo. Each and every guest has been embraced by Hotel Europe’s magic warmth, which allows guests to feel as relaxed as though they were in their own homes.

Originally constructed for travelling aristocrats, Hotel Europe held a prized position in the cultural and political life of the former Yugoslavia. The hotel was and remains a witness to the versatile growth and development of Sarajevo and Bosnia and Herzegovina.

Hotel Europe’s cultural mission is immeasurable.

This is due not only to the fact that it has hosted numerous celebrities from the world of art and culture, nor as a result of the countless gatherings organized in the hotel. Rather, this cultural legacy stems from the fact that Hotel Europe has always provided reliable support for partners from around the world. We have been proud to serve as the nucleus of Bosnian and Herzegovinian tourism.

Product Hotel Europe has 160 luxuriously furnished rooms, including 12 suites and one presidential suite. Each room is equipped with the latest in modern technology, including a free Internet connection, Pay TV, a mini safe-deposit box, mini bar, and other amenities.

The hotel has two conference rooms for individuals interested in holding seminars, conferences or workshops. The maximum capacities are 250 and 150 individuals, respectively. Additionally, there are two meeting rooms that can accommodate up to 80 individuals each. Simultaneous translation, projectors, flipcharts and wireless Internet are available in each of these locations.

Hotel Europe is proud of its range of culinary offerings, including the "Viennese Café", a restaurant offering both national and international cuisine. Guests may also enjoy a meal outdoors on the hotel’s large patio or a pastry from the "Mozart" patisserie. Guests at Hotel Europe can take advantage of the various offerings available in the Wellness Center, where you can relax in the swimming pool, sauna, solariums, Turkish bath, and fitness rooms. Massages are also available. Upon entering the hotel, guests may take care of practical needs, including a visit to our shop or beauty salon. 140 parking spaces are available in the garage below Hotel Europe.

Hotel Europe’s team of young and professional managers is constantly working to continuously improve the range and quality of available services. We are 100% committed to the wishes and desires of each of our guests and aim to please. Guests are guaranteed attentive and professional service, regardless of the hour.

challenges and want to explore all that Bosnia and Herzegovina has to offer. In order to make your stay in our country even more enjoyable, Hotel Europe’s staff will pair guests with experienced tour guides and hoteliers. Guests who take advantage of this new service will have the opportunity to visit Sarajevo’s Old Town, the Olympic Mountains of Igman, Jahorina and Bjelašnica, the vizierial town of Travnik and the unique Old Bridge in Mostar. These are only a few of the destinations Hotel Europe currently offers.

Promotion Long ago, on May 26th 1886, Hotel Europe opened

guest. In combination, these elements provide unity, which is consistently supplemented through on-going trainings and education for our staff.

Hotel Europe’s guests add to its value, and each has left his or her mark through their recognition of the high quality of services offered. Their advice and suggestions are critical to the constant improvement of the hotel. Hotel Europe’s staff listens attentively to our guests, always eager to guarantee their full satisfaction. This careful listening is our hotel’s key to success.

www.hoteleurope.ba

Recent Developments Hotel Europe’s management pays close attention to catering and hospitality trends. As a result, guests enjoy an evolving and ever-improving degree of service. We are committed to helping our staff improve through continuing educational programs and select only the best-qualified personnel from the hospitality sector as our staff members. In 2011, Hotel Europe began offering two new services, thus securing its leading position in Sarajevo’s hospitality industry. It is our pleasure to announce the Special Weekend Offer and the Hotel Europe Travel Guide.

The Special Weekend Offer represents a major step forward for Hotel Europe, combining the best of affordability and irresistible luxury. Guests who take advantage of the Special Weekend Offer will enjoy sleeping in a beautifully furnished suite, a romantic dinner and welcome drink in one of our alluring dining rooms and unlimited use of the Wellness Center. The Special Weekend Offer is sure to satisfy guests with a refined taste for relaxation and enjoyment.

The Hotel Europe Travel Guide is a new product designed for our guests who are ready for new

the first page of its Golden Book. Since then, many well-known guests have left their mark. Even in those bygone days, individuals from around the world were eager to share their impressions about Hotel Europe’s remarkable beauty and its mystical qualities.

In 1893, a Dutch guest named H.T. van Lenen Martinet wrote: "My Hotel Evropa is finely decorated and has excellent service, as if I am in Trieste, or Milan, or Vienna, and not in the Balkans.

Both the waiters and waitresses are courteous without overdoing their good manners. Female employees are from Graz and Novi Sad - they are all well chosen beauties, who are perfectly decent. In the evening, one has a perfect view of the town, as if they are in the story A Thousand and One Nights."

Brand Values Our brand’s values can be defined with three key elements: tradition, location, and dedication to every

THINGS YOU DIDN'T KNOW ABOUT…

Hotel Europe In Hotel Europe’s patisserie, skilled pastry chefs prepare over 40 types of pastries daily. The most famous of these is the Europe Cake, which represents the mastery of former pastry chef, Hasan Vilić. Mr. Vilić won a golden medal for this pastry at the World Championship in Frankfurt in 1968. At that time, his recipe enjoyed international renown and was published in newspapers around the world.

Throughout its existence, Hotel Europe has won numerous prizes and awards, including: • The Golden Cook (1977, Italy); 6th of April Award of the City of Sarajevo (1979); Medallions of the Tourist Association of Yugoslavia and the Tourist Association of Bosnia and Herzegovina • The first ethno pastry award at a festival in Italy, Festival di Dolce e Culture Cannoli & Friends, Miglior Dolce 2010 Giuria Tecnica, 2010 • Golden Catering Crown 2009 - the Association of Hotel and Restaurant Owners of Bosnia and Herzegovina • Golden Charter Diploma and the Best 2010 City Hotel - Novi Sad Tourism Fair • Golden Charter Dr. Aurelio Pecci, with a medallion and badge awarded to the staff of Hotel Europe for their high quality of service and hospitality, 2010 - International League of Humanists • Tourist Prism - Diploma for New Quality in Tourism, 2010 • Hotel Europe’s owner, Mr. Rasim Bajrović, was recognized as the best manager in Bosnia and Herzegovina, Southeast and Central Europe in 2009

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Market In 2011, entire market of bottled water in BiH faced a downfall. It was more prominent in the segment of carbonated waters while the entire market of non-carbonated waters saw much milder decrease in sales. However, Jana natural spring water went through sales increase, with a market share of 39%.

Jamnica d.d. is the largest Croatian producer of mineral, spring water, and non-alcoholic beverages with a tradition since 1828. Since 1993, within the Agrokor concern, through well planned investments in modernisation, development and new technologies, Jamnica became one of the most modern European filling plants for mineral and spring water and non-alcoholic beverages, with total annual production of 400 million litres, which makes it the largest producer of this kind in the Southeast Europe.

Constant growth of the company for many years now relies on the fact that Jamnica d.d. is continuously investing in development of existing and new brands with the purpose of satisfying its customers. The three best known Jamnica brands are Jamnica natural carbonated mineral water, natural spring water Jana and Juicy natural fruit juices.

Although it was not introduced on the market before 2002, Jana natural spring water and its premium quality and unique taste easily conquered domestic and BiH market and became a leader in the segment of noncarbonated waters, with ever stronger presence on European and world markets, with good sales results.

Achievements Quality of Jana, water recognised worldwide, is proven by numerous awards and international recognitions.

Jamnica and Jana are the only Croatian brands of water recognised and registered in the official EU list of bottled waters.

In 2005, on the international Aqua Expo held in Paris, Jana was awarded with EAUSCAR for the best spring water of 2005, and the same award was given to Jana with strawberry-guava flavour in 2004.

In 2010, Jana in a 5l container was awarded with CROPAK for industrial design.

NSF, the leading independent American institute

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for quality control issued a guarantee for Jana quality and safety of the filling process.

In 2006, International Taste & Quality Institute gave three stars to Jana, grading its taste and quality with the highest mark.

Jana is also on the official list of NATO suppliers of exceptional quality, which means premium quality of water confirmed by regular analyses and certifications implemented several times a year.

History First records about spring of St. Jana date back from the 18th century, while the spring is estimated to be 7000 years old. In early 2001, Jamnica d.d. invested in Greenfield project and opened the St. Jana filling plant, and in summer 2002 (18th July) started with commercial production of Jana. Quickly, Jana became one of the best known Croatian brands on the domestic market, as well as on international markets.

One of the most interesting export markets is the USA where Jana has been present since May 2005. Jana started its US market mission on the territory of the state of New York, while today it is sold on almost entire territory of the USA. Huge breakthrough on the US market happened in September 2009 when Jana hit the shelves of Kroger, second largest retail chain in SAD, with 2,468 supermarkets in more than 30 states. Prior to entering Kroger, Jana was already on the shelves of Whole Foods, the

most prestigious US supermarket chain for organic and premium quality foods. Currently, Jana can be bought in the USA in 8,300 stores, but it can also be found on the shelves of retail chains such as Publix Supermarkets, Woodman's, King Soopers, Dillon's Harveys and Ingles.

Product Jana natural spring water has been well kept secret for centuries, hiding in the 800 meters deep well of St. Jana, concealed in the heart of wild nature of

St. Jana hills. It is characterised by well-balanced contents of minerals, particularly calcium and magnesium, fresh taste and lightness which results from completely natural and gradual filtration process. Jana natural spring water has a pH value of 7.4, which is equal to the pH value of human blood, which makes it an ideal detox drink to start the day. Jana also contains silicone which is very important in synthesis of the most important structural skin protein - collagen.

Silicone is not only good for beautiful and health skin, but also nails, teeth, hair, and eyes.

Jana natural spring water is bottled using cutting edge aseptic technology free of any external influences, so the first contact of Jana with the outside world actually happens when

the bottle is opened, and this fresh and light water touches the taste buds. It is due to its top quality and unique taste that Jana conquered domestic market and started to build its reputation on demanding European and world markets thus becoming recognised Croatian exported brand.

Besides its quality, Jana natural spring water is also known for its different types of containers suitable to any occasion. In addition, Jana natural spring water is also available in four different flavours: lemon-lime, strawberry-guava, blueberry-cranberry and orange-papaya. Low energy value makes Jana flavoured spring water an ideal choice for those who enjoy fruity mixes and slim body.

Recent Developments In 2011, Jana presented a new flavour – orangepapaya, which, besides the existing flavours: lemon-lime, strawberry-guava and blueberry-cranberry, became yet another way to make the consumers of Jana happy and satisfied.

Promotion In 2011, Jana launched an educational campaign "A part of me" which emphasised the importance of truly clean water in daily life, since 60 % of human body is actually water, which makes it clear why the water we drink is so important.

Values of Jana, resulting from how the spring is protected, its perfectly balanced contents of minerals especially characterised by an ideal balance of calcium and magnesium, and pH value equal to that of human blood, make it an ideal choice for daily hydration. Strong

quality control and the best the nature had to offer make Jana the safe choice.

In 2011, another campaign was continued for Jana Junior "Happy world at the source of dreams" which aimed at presenting children and their parents with a Jana bottles specially designed for children. In the TV commercial, which was a combination of animation and real video recordings, Antonija Dora Pleško, a finalist of the Supertalent Show, happily dives into animated scenes in which Jana Junior starts to refresh sleepy and thirsty characters - clouds, sun, forest animals.

Along with playful and dynamic scenes, interaction between animations and real persons, Jana song is what makes this commercial "something else".

Brand Values Jana natural spring water has extraordinary characteristics due to which it easily charmed many consumers in Croatia and abroad.

Light silky taste, premium design and embodiment of true life values are what makes Jana brand so powerful.

www.jana.com.hr THINGS YOU DIDN'T KNOW ABOUT…

Jana Jana is one of the sources of silica, a necessary mineral in the structure of connective tissues and organs, which is included in complex renewal processes of collagen and elastane, which is nowadays called a "powerful anti aging effect" on the skin and reduction of wrinkles.

Jana natural spring water is bottled using cutting edge aseptic technology, directly from the source.

Jana’s pH value is 7.4 - same as the human blood, which indicates that Jana is an integral part of healthy nutrition.

Jana has a well-balanced mineral composition, particularly highlighting the ideal 2:1 ratio between calcium and magnesium.

Water in human body completely changes in seven weeks, and Jana natural spring water perfectly fits the detox process due to its unique composition and true pureness. It is ideal choice for rehydration of human body.

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Market Natural fruit juices under the Juicy brand are the leading brand on the Croatian market of fruit juices, with the highest export value to the countries of the region, particularly Bosnia and Herzegovina. In 2010, entire market of juices in Bosnia and Herzegovina experienced growth, while the sales of Juicy natural fruit juices went high

above the level of the entire category. Thanks to the quality, the result of carefully selected ingredients and production process, Juicy natural fruit juices became premium brand on all markets they entered.

Achievements Juicy fruit juices are recipients of numerous

domestic and international awards, and the most notable among them is the prestigious Superior Taste Award from an international competition held in Brussels and, organised by International Taste and Quality Institute. Competing with extremely competitive brands from all over the world, international commission awarded the maximum of three stars to Juicy 100% pineapple and Juicy apricot nectar thereby confirming highest quality and ingredients of Juicy juices.

History Production of Juicy natural fruit juices started in 1999 when Juicy 100% orange and Juicy orange nectar in cardboard containers of 1.0 and 0.5 litres were introduced to the Croatian market. The following year, a glass bottle of 0.2 l was introduced for HoReCa channel. The range of flavours continuously widened, and in 2002, as an extension to Juicy brand, started the production of Juicy Fruits currently available in four different flavours and PET containers of 0.25, 0.5 and 1.5 l. In addition, in Spring 2011, Juicy brand introduced instant drink Juicy Vita available in three different flavours: orange, lemon, and grapefruit.

Product Juicy fruit juices are result of knowledge and experience of top European experts in production of fruit juices from ripe and healthy fruits. They are of proven quality and capable of meeting daily needs of all nutrients necessary for healthy and proper functioning of human body, and are completely free of any preservatives.

Fifteen different flavours will meet the needs of even the most picky consumers; thirteen flavours 100% orange, orange nectar, multivitamin cocktail, apple, apricotpeach-apple, mango-passion fruit, strawberry, blackcurrant, 100% pineapple, sour cherry cocktail, apricot, pomegranate and cranberry-are available in a one litre brick containers for retail stores, and 5 different flavours in cardboard containers of 0.5 l, while cafes and restaurants may offer two additional flavours - blueberry and pear.

Besides its exquisite taste, Juicy charms its consumers with modern and attractive design. Cardboard containers are available in 0.5 litres and 1 litre, while glass bottles for catering come in size of 0.2 litres.

Juicy multivitamin cocktail and apricot-apple-peach are low calories, sugar free diet product recommended to those who watch 100

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packaging of 1kg, while smaller, 15g packaging is available in HoReCa segment.

Grapefruit flavour is available in 15g packaging.

In late 2011, a new transport cardboard packaging for bricks was introduced, which holds 6 litres of Juicy natural fruit juice.

This new transport box is performed on the sides to enable tearing of sides and front to present the product on the shelf (so called "shelf ready packaging").

and various changes that can reduce the quantity of vitamins. Juicy natural fruit juices are made of freshly picked fruits, they are free of any additives and preservatives, and are packed in containers that safely keep all the nutrients and vitamins until poured into glasses.

Brand Values Juicy natural fruit juices are of premium quality and recognised taste and reputation, made of top quality natural ingredients of proven suppliers, available in different categories in terms of design and type of containers.

www.juicy.com.hr

Promotion their weight or are avoiding sugar.

Fruit juices 100% orange and 100% pineapple are also sugar free. Due to their exceptional characteristics, daily consummation of Juicy juices is recommended to those who take their health seriously and strive for refreshment and vitality.

Recent Developments Since Spring 2011, Juicy brand was enriched with a new instant drink, Juicy Vita, available in three different flavours: orange, lemon and grapefruit.

Orange and lemon are available in retail stores in

In 2011, "Vitamins kept safe", marketing campaign started in 2010, was continued with an aim of rising consumer awareness of quality and nutritive value of natural fruit juices. Basic communication goal of the campaign was to raise awareness of effects of fruits on the health, while keeping the recognisable communication and slogan: Juicy - the best from fruits.

Vitamins, guardians of health, are contained in different foods such as fruits and vegetables.

However, fruits containing them are affected by the atmosphere, storage and processing conditions,

THINGS YOU DIDN'T KNOW ABOUT‌

Juicy Juicy natural fruit juices have been produced since 1999 when the market was introduced with the first two products - Juicy 100% orange and Juicy orange nectar.

Thanks to its quality, Juicy natural fruit juices are in the premium segment of every market they are available on.

A single glass of Juicy 100% orange provides recommended daily dose of vitamin C, one of the most important protectors of immune system.

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social categories. Konzum constantly helps local communities, social welfare centres, and various categories of socially disadvantaged population.

The company also contributes in the fields of sports and culture by directly supporting sport clubs and teams, various sport and culture events all over Bosnia and Herzegovina.

History

Market Konzum d.o.o. Sarajevo is the leading retail chain in Bosnia and Herzegovina with more than 150 stores of different types, at the most attractive locations, visited by more than 39 million shoppers a year. Konzum has been present on the market of Bosnia and Herzegovina since 2005, and it has been continually growing since. Intensive expansion of the retail network, opening of new jobs, constantly improving quality of services, versatile and high quality offer at affordable prices, all prove that Konzum is dedicated to creating an ideal shopping experience for its customers. Apart from constant development of retail segment, the company is also developing its wholesale activities.

As a result, Konzum includes two Velpro wholesale centres in Sarajevo and Mostar suited for the shopping needs of businesses, legal entities, retailers, and traders.

Achievements Year after year, Konzum records increases in its revenues as a result of successful operations in all segments of the business. Its revenues at the end of 2010 put Konzum on the fourth place on the scale of "100 most successful companies in BiH" on the ranking list of large companies. The ranking is organised by a business journal (Poslovne novine).

Prestigious award "Top Manager and Top Company of 2011" for Bosnia and Herzegovina in the field of trade was awarded to the Konzum’s General Manager for successful company leadership. This supreme award of the Independent Agency for Selection and Promotion of Managers of the European Association of Managers and Euromanager magazine was awarded for successful business performance, continued growth and development of the company and investments.

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Konzum was rewarded "The Most Desirable Employer" for the fourth year in the row, according to the opinion of visitors and users of Posao.ba employment website. Satisfaction of employees, positive organisation climate and culture that values success in all fields is what made Konzum an attractive employer. Fair relations and comfortable working environment is in the very heart of successful business operations of Konzum.

Konzum stands out as a socially responsible company by actively helping the most vulnerable

Konzum is a part of Agrokor Group, the largest privately owned company in Croatia and one of the largest companies of the Southeast Europe. In 2004, Agrokor enters the market of Bosnia and Herzegovina by opening Velpro centre in Sarajevo which has been the largest supply centre in BiH even to this day. Opening of a series of retail units followed, which meant purchase of numerous shopping chains - Mališić, Diona, VF Komerc, Džananović, Tomašević, Super Nova, Dujmović, and Đotlo-promet. Growing retail network increased the number of employees, and today, Konzum employs more than 2,600 people in Bosnia and Herzegovina. In order to improve the shopping experience, Konzum has been redesigning its stores and supplying them with modern equipment.

Alongside to this, Konzum continues to expand its retail network by opening new stores throughout Bosnia and Herzegovina.

Product Konzum offers carefully selected assortment of 25,000 products of recognised manufacturers at the lowest price, with special attention given to fresh, healthy and domestic products. Fresh food assortment is treated with particular care, and thanks to good partnerships with domestic producers, Konzum is able to provide fresh, quality produce (fruits and vegetables, meat, meat

Promotion In line with the global trends, Konzum uses different media to communicate with its customers and present its attractive offer and prices in the best possible way, taking into consideration wishes and needs of the customers. Practice has shown that customers enjoy special offers and shopping at affordable prices, thus Konzum continuously prepares weekend offers and catalogue sales, sensational offers, and many other price reductions. Loyalty programmes offer additional advantages, and there are also other surprises that make Konzum a place that offers great value for money. Konzum has organised many sweepstakes with valuable gifts, and the luckiest had an opportunity to win a vacation for two or a chance to meet famous actors of the Turkish TV show "1001 nights" in Istanbul. Konzum plans to realise new ideas that will make shopping in Konzum even more enjoyable.

Brand Values

products and fish, diary) on a daily basis.

Konzum also offers a rich selection of bakery and deli products, cooked meals and other groceries, but also cleaning products, hygiene products, and home decor.

Konzum in Bosnia and Herzegovina offers a rich palette with more than 750 products under its own brand - K plus, which easily draws attention on the shelves of Konzum. K plus is characterised by high quality provided by distinguished manufacturers, mainly domestic, and extremely affordable prices, which resulted in excellent response from customers. Home textile and clothing product lines are branded K Home and K Style. The K Plus brand also includes a premium segment named "Volim najbolje" (I Love the Best). Beside the K Plus brand, Konzum developed products under the brand Standard, characterised by simple packaging and extremely affordable prices. Wholesale offers products under the Rial brand.

By developing and constantly upgrading the K Plus product assortment, Konzum is trying to additionally enrich its offer and give competitive advantages to its customers when shopping in Konzum stores.

Recent Developments In 2011, Konzum expanded its retail network with another 14 new stores in Bosnia and Herzegovina. In addition to being the leader of retail market, Konzum is taking the leading position in the wholesale market of Bosnia and Herzegovina. In 2011, Velpro wholesale centre with up-to-date equipment was opened in Mostar. The facility covers the surface of more than 6,500 m2 with a rich offer of consumer goods, specialised in supplying small shops, HoReCa segment and other legal entities at wholesale prices, with fast, free delivery service. Velpro centres in Sarajevo and Mostar will not be the only ones, since Konzum plans to expand its wholesale network in Bosnia and Herzegovina in the upcoming period by opening new wholesale centres.

In order to understand the needs of its customers and provide them with top quality service, Konzum provides an option of online shopping at www.konzumshop.ba. Online shopping, available in major cities in BiH, attracts more and more online shoppers, and the orders are delivered free of charge to customers door. Online shopping is also available to wholesale customers via http://naruci.velpro.ba.

As the fastest growing retail chain in Bosnia and Herzegovina, Konzum has won trust from its customers in the nick of time, and developed positive and recognisable image. Values behind the Konzum’s success are high quality, effective service and trust, which are constantly improving based on understanding the needs and demands of consumers. Focus is always on the customer who is presented with the highest possible value, carefully selected assortment of goods, the most affordable prices, premium service, and pleasant shopping experience.

www.konzum.co.ba

THINGS YOU DIDN'T KNOW ABOUT‌

Konzum Konzum operates through more than 150 retail units in Bosnia and Herzegovina.

Konzum is visited by more than 39 million shoppers a year.

High standard of protection of rights and interests of more than 2,600 employees of Konzum is guaranteed by the Collective Agreement signed with the Union of Trade Workers in BiH.

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Market Ljepota&Zdravlje (Beauty & Health) magazine has been present in Bosnia and Herzegovina since February 2008, and it immediately achieved one of its goals - to be accepted by readers as their own, domestic brand. High quality and low price made it the leading magazine for women.

Careful selection of topics results in contents attractive to readers of different profiles.

Ljepota&Zdravlje is a magazine for women, family magazine, lifestyle magazine, for readers who want to improve their lifestyle, and to enjoy in a magazine that provides information on new trends in cosmetics, healthcare, and nutrition in a way that is convenient in these times of fast pace living.

Constant improvements, following world trends and setting new ones, have placed Ljepota&Zdravlje on the leading position with the highest circulation and popularity among women of Bosnia and Herzegovina.

Achievements High set goals and contemporary concept of the magazine required maximum commitment by the editorial team from the very start, in order to make each following issue better than the previous one. The proof that all the efforts have given results is in the fact that there is a constant demand for additional copies at kiosks throughout the country.

Ljepota&Zdravlje was the first magazine that introduced fashion editorial formats as part of its content, created and produced in BiH, setting a trend for others to follow. Ljepota&Zdravlje organised the world's famous High Heel Race in Bosnia and Herzegovina, providing young women with an opportunity to take part in something they could only read about.

Thanks to the exceptional marketing team, many brands recognised BiH market as an interesting and profitable area and started campaigns that eventually supported development of advertising companies.

However, the greatest achievement of the Ljepota&Zdravlje team is in joy and pride of readers holding fresh copies of their favourite monthly magazine.

Ljepota&Zdravlje have been informing in an interesting and accessible way, but also increasing the awareness on social responsibility.

Glamour is one of the regular topics, as well as articles on famous women from the cover page who have inspired others. The magazine has published exclusive interviews with the famous fashion designer Giorgio Armani, actors Patrick Dempsey, Hayden Panettiere, and Fergie, the singer. One of the most popular sections is Makeover where a team of experts transforms a selected reader into a cover girl. Contest for the Face of Ljepota&Zdravlje was entered by many young women, and the luckiest won a full year of numerous benefits. A touch of glam was also brought through cooperation with Mango fashion brand in form of Mango Night and Oviesse Ladies Night Out, which hava become traditional events.

Product Ljepota&Zdravlje is a monthly magazine with a circulation of 40,000 copies. The contents include several thematic segments. The first and largest segment is dedicated to beauty, care, the

History The first issue of Ljepota&Zdravlje was released on February the 1st, 2008.

Due to high interest of numerous clients and friends, two promotions were held, in Sarajevo and in Banja Luka.

New, modern magazine fully adapted to the local market was welcomed with enthusiasm and numerous business offers. Issues that followed have shown that the team behind the magazine has a clear vision how to meet the needs of readers in Bosnia and Herzegovina.

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habits. This section also includes articles on nutrition and fitness, two burning topics of modern times. Psychology and sexology, ecology and lifestyle, trends and other contemporary issues have also been subjects of interest in Ljepota&Zdravlje.

Constant positive feedback from readers and offers for cooperation from experts in different fields show that the name of the magazine became a synonym for quality you can trust.

Interesting and well developed topics, top quality fashion photography, modern layout and quality paper brought excellent results and tens of thousands of loyal readers.

Recent Developments

latest beauty products and celebrity beauty tips.

The second, equally important segment concerns health - development and research, advice on preventing illnesses and adopting new, healthy

In April 2011, Ljepota&Zdravlje launched an internet portal www.ljepotaizdravlje.ba, making a step into the world of internet media. The first lifestyle portal for women in BIH, www.ljepotaizdravlje.ba, was created to meet the needs of a modern woman (from 17 to 77), providing a place for daily information on healthier, more enjoyable and happier living.

And it is not just a phrase. A group of

different medical experts provides assistance in faster and more efficient elimination and prevention of a broad spectre of psychological and physical conditions, beauty experts give advice on body and facial care that can neutralise effects of aging, fashion stylists and makeup artists give tips on how to best present yourself, while psychologists and sociologists recommend the best ways to use own potentials and live with tranquillity, ease and happiness.

Any modern, genuine woman is incomplete without successful love and sex life, so the portal offers practical advice and useful experiences for enhanced intimacy, as well as advice for successful career. Everything is presented in a simple, accessible way, with additional materials making the portal a meaningful whole. Travel pieces, the art of living (and feng shui), astrology, daily recipes, famous quotes, celebrity tips, culture guide... everything you need, with entertainment.

The policy of constant improvement and introduction of novelties has been applied from the very first magazine issue, in order to meet market needs and different tastes of readers, along with constant changes in layout and contents. Quite efficient was the High Heel Race that attracted many readers from all over Bosnia and Herzegovina and popularised the magazine and its partners in the project. Educational projects with media coverage by Ljepota&Zdravlje, such as awareness campaign on animal rights was yet another example of expansion of the magazine’s activities.

Promotion Through different forms of media presentations, organisation of events and sponsorships, Ljepota&Zdravlje is present in the public life all year around. The magazine gives priority to humanitarian and socially responsible projects, but it does not neglect those that present world trends to local audiences and offer active participation to local audiences. Thanks to extravagant and exclusive events, Ljepota&Zdravlje enjoys coverage in other media reporting on such events.

However, traditional forms of promotion have not been forgotten. Ljepota&Zdravlje is advertised on television with TV adds broadcasted throughout the day, presenting articles of the current issue in a recognisable manner. In addition, Ljepota&Zdravlje is somewhat less present in outdoor and printed media.

Distinguished appearance, indisputable quality and good reputation are long recognised characteristics of Ljepota&Zdravlje. Its influence on readers is exclusively affirmative and positive, as can be concluded from its slogan: Be beautiful, healthy and fit.

www.ljepotaizdravlje.ba

Brand Values Although electronic media have been dominating the fast transfer of information for quite some time now, quality and beauty of the printed issue of Ljepota&Zdravlje attracted loyal readers and established the position of the magazine among printed media. In fact, number of advertisers and clients is constantly rising, increasing the number of pages, and therefore the share in marketing space on the market.

Positive reputation of the magazine also resulted from ethical and responsible approach to collocutors, clients and readers.

LJ&Z relaksacija

THINGS YOU DIDN'T KNOW ABOUT…

Ljepota&Zdravlje Although it was primarily designed for women, Ljepota&Zdravlje is also one of the most popular BiH magazines amongst men.

It is estimated that more than a million readers read Ljepota&Zdravlje each year.

Electronic issue of Ljepota&Zdravlje, www. ljepotaizdravlje.ba, is the most visited Internet portal “for women” in Bosnia and Herzegovina.

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The publisher of Ljepota&Zdravlje, NID Color Media B-H, is also publishing BiH issue of the famous Italian fashion magazine GRAZIA, as well as magazines Moja beba (My Baby), Pošalji recept (Send a Recipe) and Svijet (World), that have been among the most popular magazines in BiH.

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Market Novalac brand offers a wide range of premium milk formula for infants. Novalac is a global brand present on five continents and more than 50 countries. It is planned the brand will expand to new markets. In 2011, The French Company, UP Medi-Europa SA, the company that develops and manufactures Novalac products, expanded its modern and high-quality production capacities to Germany. From 2009 to 2011, due to very successful operations of the company based on experience in children food and gastroenterology, resulted in 100% increase in sales of Novalac products.

In Slovenia, Croatia, Bosnia and Herzegovina, Serbia, Austria, and Hungary, Novalac is sold by a distinguished pharmaceutical company - Medis d.o.o..

Exclusive points of sale for Novalac are pharmacies, since they offer professional advices, which are of great importance when it comes to this type of products intended for the youngest.

Children are the greatest treasure, and their tender ages need only the best.

Achievements Production process of the adapted milk formulas of Novalac is fully harmonised with the international standard ISO 9001:2008. Before being put on shelves, each lot needs to pass more than 700 rigid controls such as: control of raw materials (milk, water), control of equipment and production process adequacy, and control of the finished product. These controls of physical, chemical and microbiological status ensure premium quality of these products, from raw

www.novalac.ba Prikupljene informacije o SUHKUDQL GRMHQĂžDGL L PDOH djece

Skenirajte QR-kod i posjetite naĹĄu stranicu.

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materials to pharmacy shelves.

The milk that is used for production of Novalac is fresh and thus ensures the high quality of the final product. Milk is supplied by dairies usually located within the radius of 30 km, as required by the latest standards. Only the use of fresh milk can ensure processing into flawless, premium quality formula, with a possibility of milk contamination reduced to the minimum. Even the fodder fed to the cows is in line with applicable regulations that guarantee fodder free of animal flour.

Novalac formulas are made from nongenetically modified sources.

The manufacturer of Novalac products, UP Medi-Europa SA, is a member of the National Institute of Agricultural Research of France, and it cooperates with many distinguished European universities (in Belgium, Spain, France, and Germany).

History In the past, mothers who for various reasons were not able to nurse used the formula for their infants. In 1890s, diluted cow milk was the common replacement food for infants, although it was actually inappropriate. It was often the cause for scurvy and rickets in infants, as well as for different bacterial infections. Adding orange juice and fish oil somewhat reduced incidence of these conditions. The first baby formula was developed in 1867 by Justus von Liebig, and it was called "Liebig's Soluble Food for Babies".

In the 1930s, it was widespread practice, particularly in the USA, to feed infants with powdered cow milk. Increase in use of homemade replacement food instead of breastfeeding, interested scientists in comprehensive research on contents of human milk and in attempts to replicate its formula by adding and removing particular ingredients. In 1912, it was possible to get powdered milk for infants added with maltose and dextrin, but only if prescribed by a doctor. Even though, the use of plain powdered cow milk was quite common until the late 1950s. Introduction of improved baby formulas at affordable prices made the adapted milk even more popular, so in 1970s three quarters of children in the USA were fed with this replacement food. In the seventies breastfeeding as the best choice of nutrition for infants again began to gain strength due to various breastfeeding promotion programs. The use of adapted milk food was recommended only if breastfeeding was not possible.

Novalac brand was created in 1992, as a response to different needs and conditions of infants, such as: bloating, colic, regurgitation, constipation... The market was supplied mainly with universal milk formula that did not necessarily meet specific needs of infants. Novalac formula was developed by a multidisciplinary group of top pediatricians, chemists, nutritionists, pharmacists and food technologists who combined their knowledge and experiences.

Product Novalac brand includes universal and special feeding formulas. Universal feeding formula includes products Novalac 1, 2 and 3, specially prepared for infants and children of different ages (ages 0 – 3). Novalac formula is best suited to the needs of children of different age groups, and closely resembles the contents of human milk. Other Novalac feeding formulas are specially prepared for different purposes.

Novalac IT is a formula for children suffering from constipation. Constipation usually occurs because of low intake of fluids or fibers by infants, and Novalac IT provides a relief. In addition to other necessary nutrients, Novalac IT contains increased amount of lactose (milk sugar), and decreased amount of casein (protein insoluble in milk), greater amount of magnesium, and an optimal amount of calcium and phosphorus, all of which contribute to easier and more frequent bowel movement.

Infants under six months often experience regurgitation due to feeding with liquid foods and undeveloped muscles closing passage from the stomach back to the esophagus. The relief is provided by thickening of liquid food once it reaches the stomach.

Therefore, Novalac AR contains corn starch that enables thickening and prevents regurgitation to the esophagus.

Colic is quite common in first months of life of infants, and it is characterised by excessive crying in late afternoon or evening hours.

Novalac AC is a formula with reduced levels of lactose since it is one of the main causes of colic. Lactose can ferment in intestine and result in bloating and pain.

Novalac NF is intended to infants who wake often due to hunger. It contains slowly digestible carbohydrates that create a feeling of fullness. It also contains long chain triglycerides that slow down bowel movements.

Despite changed formula, the product is not of increased energy value.

Novalac CC is a special formula for babies born by C-section. Infants born by this method can have changed intestinal flora (low level of beneficial bifidobacteria and increased levels of potentially harmful bacteria). These children may develop allergies or poor immune system. Therefore, Novalac CC is added with the most researched strains of bifidobacteria and lactobacillus that help in balancing intestinal flora.

Novalac Allernova AR is a formula for children sensitive to cow milk

proteins, who also suffer from regurgitation.

All Novalac formulas are made in line with European and international guidelines. They are of premium quality, each containing all ingredients necessary for healthy development and growth of infants.

Recent Developments In 2011, the UP Medi-Europa SA Company modernised and expanded its production of Novalac products in accordance with all applicable standards for manufacturing of adapted milk food, and moved it to Germany. Its products are manufactured using the same production line in order to guarantee the same quality regardless of the target market.

R&D Centre is located in Rennes, France, where a group of experts in different fields takes part in numerous studies of Novalac aimed at ensuring efficiency and safety of the products.

Promotion Advertising of adapted milk formulas for infants is regulated by law, so the promotion of this brand is somewhat limited. Market research has shown that Novalac primarily aims at three target groups, the first being end buyers mothers with children under three. The communication with this particular target group is

established through traditional media, but also modern communication tools such as the internet, Novalac internet club, and different applications. Novalac has been present at different fairs and social events for families with small children.

The second and third target groups include professional public, namely pharmacists and physicians. Since pharmacies serve as an exclusive distribution channel for Novalac products, communication with pharmacists is of great importance, namely its educational nature. It results in end buyers being provided with comprehensive, professional advice. Effective professional support to Novalac brand includes lectures, professional seminars and conferences.

Similar activities involve pediatricians who are in daily contact with mothers, and therefore serve as a valuable source of information on child nutrition.

Brand Values The main value of Novalac brand is children, maintaining of their health, and their wellbeing in general. Every child is unique and special, so Novalac aims at meeting these different needs by specially adapted formulas. The values also include innovation and professionalism since Novalac products always keep pace with the latest scientific discoveries in the field of infant food. Infants and toddlers are extremely sensitive target group, so values of credibility, trust and responsibility are ensured by numerous quality controls and standards.

www.novalac.ba THINGS YOU DIDN'T KNOW ABOUT‌

Novalac In the past, mothers used to adapt cow milk by adding water, cream, sugar or honey.

A day old newborns have a stomach of 5–7 ml in volume, which is the size of a larger marble.

High-birthweight newborns usually eat less than newborns with lower birth weight.

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Market Persil is one of the leading brands of laundry detergents in Europe, owned by the global company Henkel. Henkel was founded in 1876, and has ever since operated worldwide with its leading brands and technologies in three business areas: Laundry and Home Care, Cosmetics and Toiletries, and Adhesive Technologies. Henkel, headquartered in DĂźsseldorf, Germany, has around 47.000 employees worldwide and in fiscal year 2011 generated sales in the value of EUR 15.605 million, whereas the operating profit amounted to EUR 2.029 million. Henkel is listed on the DAX German stock exchange and is on the list of Fortune Global 500.

Persil has been present on the market of Bosnia and Herzegovina for many years, initially through distribution channels, and recently through business operations of Henkel BH Company, which was opened in 2011. Since Henkel started its operations on the market of Bosnia and Herzegovina, many changes occurred both in the business and the social area. Accordingly, the purchase power changed, the need for global brands increased, and consumers gradually developed their specific preferences. Henkel has always kept pace with the market trends, and through a continuous strategy of innovations, it brought new revolutionary products, which created new trends during all these years. Mission of the Henkel's innovation team is to discover the future of doing laundry. Top quality for top performance. Persil is at the very top position on the detergents market it won many prizes for the innovations in the field of

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cleaning and effective stain removing. On the market of Bosnia and Herzegovina, Persil is positioned within the premium segment of the laundry detergents.

Modern design and superior quality attract new and retain existing consumers.

Achievements The greatest success of Persil detergent is certainly reflected in many satisfied consumers, who contributed to its leading market position among many quality laundry detergents. Persil brand is a sixtime winner of the European Crystal Award for the most trusted brands, in the category "laundry detergents" - in 2001, 2003, 2005, 2007, 2008 and 2009. The Most Trusted Brands is an international survey conducted annually by the Reader’s Digest magazine in 16 European countries. The Crystal Award is given to the brands with highest ratings in categories of quality, strong image and understanding of consumers' needs. The Persil's six European Crystal Awards won for the most trusted brands are evidence that consumers believe in high quality and trustworthiness of Persil products.

History The history of Persil began far back in 1907, when chemistry experts from the Henkel Laboratory achieved revolutionary results in the laundry-washing procedure. They combined sodium silicate with sodium perborate, which resulted in a release of oxygen bubbles when laundry was boiled. Unlike the chlorine bleaching that had been used up to then, this

procedure bleached laundry in a particularly gentle and odorless manner, thus freeing the housewives from time-consuming laundry tasks.

The name Persil stands for its two basic components: perborate and silicate. In 1922, a famous Berlin artist Kurt Heiligenstaedt created a famous white lady, who has been a symbol of Persil brand for generations.

In 1950, after the World War II, Persil returned to the stores, which was perceived by many as a return to normal life and peace. Since then, Persil has continuously kept up with trends. In 1987, it launched a revolutionary product - Persil Liquid. Due to its high surfactant content, it was a very powerful stain remover, even at low temperatures. Then, in 90's of the last century, it provided more compacted detergent packages, which were perfume-free and protected colored fabrics from bleaching. The new technology allowed recommended dose of Persil Expert to be reduced by 33%: instead of the previous 150g, now it is enough to use 100g per wash, which is a benefit to consumers and the environment. To cater to the needs of consumers, the company produced a detergent for those with sensitive skin and allergies Persil Sensitive.

In 2003 and 2008, there were changes in the product formulation, providing for even more efficient removal of persistent stains. In 2010, the new Persil Cold Active was placed on the market. It had a revolutionary formula, activated at the very beginning of the wash, while the water is still cold. Stains are removed even at 30°C, thus saving much energy and money.

In 2011, Persil Expert appeared on the market with the best performance ever. With this innovation,

performance. The latest product on the market is the Persil Expert Compact which integrates stain remover capsules in its powder formula for better performance. The Persil Expert Compact is the first brand in Bosnia and Herzegovina which combines the innovation and sustainability, including less chemicals, smaller package and less environmental damage. The Persil Powder assortment includes the following products: Persil Expert Regular, Persil Expert Fresh Pearls by Silan and Persil Pure & Natural Expert, Persil Color Expert, Persil Sensitive Expert.

PERSIL Gel is a concentrated detergent with extreme stain removing power. Persil Expert Gel technology is effective at low temperatures, thus saving the energy and helping the environmental protection. The package allows for simple dosing and contains a concentrated formula making it sufficient to use 1,46l for 20 wash loads. The gel also ensures efficient protection of colored fabrics. The Persil Gel assortment contains the following products: Persil Color Expert, Persil Sensitive Expert, Persil Expert Regular, Persil Pure & Natural Expert, and innovations on the market of Bosnia and Naša inspiracija ste VI. Herzegovina: Persil Black Expert, which is highly effective stain remover and color Persil confirmed its commitment to consumers and protector for black and dark fabrics. environmental protection. Thanks to the new capsules Persil Active Tabs is a highly effective and for stain removing in the form of powder and gel ecologically acceptable product, which combines formula liquid (enzyme Pectate Lyase), the new Persil handiness with perfect cleanliness in pre-dosed tablets.

Expert offered its consumers the top quality, higher The stain removing power of the Persil's powder efficiency and better washing. With this new detergent, compactness and handiness have been innovation, recommended dose of Persil Expert was combined into a single product. Persil Active Tabs are reduced by 20%: instead of previous 150g, it was more concentrated than the powder detergent, thus enough to use 100g of the detergent per wash load ensuring high stain removing effectiveness and brilliant which provided benefit to both the consumers and whiteness. Persil Active Tabs are the perfect solution the environment. in the today's active and fast pace of life. The assortment also offers Persil Active Tabs Regular for Product white fabrics and Persil Active Tabs Color which During the last hundred years, Persil has been a protects colored fabrics from fading. reliable, successful and trustworthy brand due to its Recent Developments top quality products achieved through the use of In order to ensure further success of the company and innovative formulas. Its attractive design and handy the brand's growth, Persil is continuously trying to package contains a highly effective product with a improve its business operations and introduce new power to remove the most persistent stains. Persil innovations in its products and business processes. combines superior cleaning performance, superior Henkel innovations have a great strategic importance quality, and modern technology. At the same time, Persil has a long tradition, as it has been present on the as they provide basis for the future business portfolio. market for 105 years. This combination reflects Persil's The innovations and progressive thinking are necessary for implementation of Henkel's sustainability strategy in unique image. The Persil's assortment of detergents which the company is trying to provide more value suits the requirements and demands of the changing and, at the same time, reduce the environmental market, wherefore it has several different formulas: impact. Under this strategy, Persil developed a new Persil Powder, Gel, and Active Tabs.

Persil Expert Compact detergent of top quality, with PERSIL Powder has excellent stain removing reduced environmental impact. Another novelty on the market is the Persil Expert Black Gel which offers exquisite protection of black and dark fabrics and also removes persistent stains. The new Persil 3 20 Black Expert was 2 20 developed due to the daily need for black and dark clothes. It combines A SAD AJTE the tested strength of R I Z O D Persil Expert washing MANJE formulas with special color protection for dark clothing.

ostaje

CRNO JE PREKRASNO.

Novo

NOVI PERSIL EXPERT  NEPOBJEDIVA UČINKOVITOST!

target audience. Through its advertising activities, Persil has been recognized as a top quality laundry detergent.

Constant market surveys help us learn more about consumers' needs and make a basis for further innovative developments and promotional activities.

The continuity of top quality and introduction of innovations are the key elements of the Persil's strategy. The advertisements for target audience are broadcasted on TV as the most popular mass media nowadays, which guarantees the information will reach most of its consumers. In addition to TV, the latest novelty in the promotion of Persil Expert included print campaign, where ads were published in widely read print media.

Brand Values Consumers rightly expect products to satisfy the criteria of quality, environmental compatibility and social responsibility in equal measure. Persil tries to combine excellent performance with responsibility toward people and the environment. This combination

is viewed as the central driver for innovations and the basis for future competitiveness.

The Persil product developers are faced with a constant challenge to achieve the best performance with reduced energy consumption. The key of success is the efficient mixture of ingredients resulting in significant improvement of Persil's performance.

Henkel has been using ingredients based on renewable raw materials for decades. In 2010, around 30% of washing active substances in the laundry detergents and household cleaners were derived from renewable raw materials. This is far above the average in the laundry and home care industry as a whole, which is additional motivation for further improvements.

www.persil.com.hr THINGS YOU DIDN'T KNOW ABOUT…

Persil In 1986, Persil was first to launch a phosphatefree detergent, which was a turning point in the development of detergents.

Persil is the first and the only detergent in B&H on the second level of compactness (instead of the previous 150g of powder per wash load, it is enough to use 100g powder).

Promotion Persil is investing a great deal of its resources in advertising, aimed at the

Persil proved to be the most effective detergent for removing fruit stains.

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Market Fine fabrics and woolen garments are extremely delicate and require special care. In order for such clothes to look like new even after repeated washing, Perwoll was launched on the market. It is a special detergent that protects the shape and softness of wool garments and delicate fabrics. Its innovative formula preserves the intensity of colors, which, thanks to Perwoll, do not fade away even after many washings.

Perwoll is the number one brand in the market of delicate fabric detergents and care products in Bosnia and Herzegovina. It is owned by the global company Henkel, which is headquartered in Düsseldorf, Germany. Henkel was founded in 1876, and has ever since operated worldwide with its leading brands and technologies in three business areas: Laundry and Home Care, Cosmetics and Toiletries and Adhesive Technologies. Henkel, headquartered in Düsseldorf, Germany, has around 47,000 employees worldwide and in fiscal year 2011 generated sales in the value of EUR 15,605 million, whereas the operating profit amounted to EUR 2,029 million. Henkel is listed on the DAX German stock exchange and is on the list of Fortune Global 500.

On the market of Bosnia and Herzegovina, Perwoll is number one in the category of fine fabrics detergents. Modern design and superior quality attract new and retain existing consumers.

Achievements The greatest success of the special duty detergent Perwoll is certainly its leading position in the fine fabric detergents market in Bosnia and Herzegovina, for which much credit goes to the great number of satisfied consumers. Years of investments in the product development and continuous monitoring of trends helped Perwoll to be among the top quality and most effective special detergents. Throughout the history, it preserved its original quality, as proven by the number of loyal consumers.

History Perwoll appeared on the market of Central and East Europe in 1992, with the product Perwoll Balsam Powder, a powder detergent intended for delicate fabrics. In 1998, a liquid detergent Perwoll Balsam Liquid was produced, and in 2001, Perwoll significantly broadened its assortment by introducing a new line of products - Perwoll Magic which included Color Powder intended for washing and care of colored fabrics and Perwoll Black Liquid, a special detergent designed for washing and care of black and dark clothes. In 2004, 2 liter packages were introduced, in addition to the existing 1 liter package, and in 2009, Perwoll launched White Liquid detergent for washing and maintaining white clothes.

Over many years, Perwoll experienced many changes, both in terms of the formula and the package design, for the sole purpose of meeting the needs and wishes of consumers and keeping track with the market developments.

Product Perwoll offers a wide range of products for washing and preserving delicate fabrics. It is 110

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recognized as an exceptionally high quality and effective detergent of attractive design and handy packaging, with formulas designed for finest fabrics, whether they are made of silk, wool or contain intensive colors that need protection from fading out. In order to satisfy diverse needs of its loyal consumers, Perwoll assortment consists of: Perwoll Care Balsam, detergent which is protective to wool and other delicate fabrics, Perwoll Brilliant Color, detergent which prevents colored clothing from fading out, Perwoll Brilliant Black which prevents black clothing from fading out and Perwoll Brilliant White with renewing white effect.

Perwoll Color with RE-NEW effect prevents color fading and protects color intensity. It can be used for intensive and pastel colors, as well as for

fine colored fabrics. The latest product on the market - Perwoll Brilliant Color has a special Re-new Color effect, preventing color fading even after numerous washings. The improved formula fixes particles that are released during washing and prevents them “leaving“ the fabrics, resulting in intense and brilliant colors even after repeated washing.

Perwoll Black with RE-NEW effect (effect of renewing black color) is a special detergent that prevents black and dark clothing from fading out.

With each wash, it helps eliminate grayness from fabrics and preserve the intensity of black and dark colors. It can be used for all types of black and dark fabrics. Thanks to its innovative formula with the effect of renewing dark colors, even the clothes

ZASJAJTE S PERWOLLOM!

that have turned gray, again become dark and black.

Perwoll White with RE-NEW effect (effect of renewing white color) contains special formula which prevents white clothes from turning gray.

Furthermore, it is a detergent for delicate clothing, which restores whiteness with each wash, keeping it brilliant white just like new. It is suitable for all kinds of white fabrics.

Perwoll Balsam with Repair Effect – is a special detergent for sensitive laundry, which protects the softness and form of woolen garments and other delicate fabrics, thanks to its unique repair effect which restores the elasticity of fabrics of animal origin and other sensitive fabrics, making the clothes soft and smooth.

The magic formula with gentle

balsam returns the elasticity to worn-out fabrics and restores the form and elasticity of clothes.

Perwoll Balsam with repair effect is the first detergent for sensitive laundry which is especially gentle to wool-and-silk mixture fabrics and silk fabrics.

Recent Developments Henkel innovations have a great strategic importance as they provide basis for the future business portfolio. In addition to its existing assortment, Perwoll continuously introduces innovations and thus ensures the top quality and performance of its assortment.

Product developers are

particularly mindful of environmental changes and consumers' life styles. In order to preserve the leading position on the market of sensitive fabrics detergents, Perwoll's innovations are aimed at attracting new and keeping the existing consumers.

Promotion In addition to innovative formulas, Perwoll holds deserved leading position on the market of special care detergents, thanks to the carefully developed marketing strategy. Investment in promotional activities is a constituent part of the brand image.

Through its marketing activities, Perwoll aims at informing new and existing consumers about novelties on the market, about different benefits and characteristics of the detergent. Among other media, it promotes products on TV as an advertising medium to make sure that the intended information would reach a wider target audience.

Brand Values For Henkel, the quality and responsibility are inseparably linked. Consumers can rely on Perwoll and expect superior performance. Safety and environmental impact of the product have been thoroughly tested.

People all over the world trust Henkel's brands and technologies, and one of the key factors of its success is the business sector of laundry and home care products. With its continuous innovations, Henkel is trying to discover the future of laundrywashing and offer the top quality to its consumers.

The products are developed by qualified experts, in water and energy saving procedures.

The Henkel Company and its employees all over the world are aware of the sustainable development requirements. Perwoll meets these requirements and undertakes the responsibility.

Sustainability is the basic goal of the Company and will remain such in the future.

www.perwoll.com.hr THINGS YOU DIDN'T KNOW ABOUT‌

Perwoll In the beginning, Perwoll was produced only as a powder.

On Australian market Perwoll is called Fewa, while on the Russian and Near East markets it is called Laska.

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Market In Bosnia and Herzegovina there are currently 143 radio stations broadcasting a variety of programs, of which 79 are private, 61 are public radio stations and 3 are public radio services.

Given that Bosnia and Herzegovina’s advertising market is not particularly well developed, radio stations account for approximately 8% of this market. There is not much room left in the market for a large number of radio stations. Thus, offering better and more competitive programming is imperative.

Achievements Relevant public, professional and social institutions have recognized RSG’s ability to provide a unique commercial service in Bosnia and Herzegovina. RSG has received numerous, prestigious awards. Out of many awards given to RSG the most prestigious are: The "Linus Puling" Golden Charter of Peace which was received in the year 2005.

An award for RSG’s contribution to truth and justice through its highly professional, consistent reporting in providing information to the domestic and international public - International Award from the International League of Humanists.

RSG was recognized seven times for its leading position in the media industry for the period from 2003 to 2009.

The Directorate for Selecting the Best Manager in Bosnia and Herzegovina awarded RSG and its Director, Mr. Adnan Osmanagić.

RSG was awarded Superbrands status for four consecutive years. We are particularly proud of the fact that, for four years in row (2008, 2009, 2010, 2011/12), RSG has been the only radio station in Bosnia and Herzegovina to be awarded with the prestigious Superbrands status.

also part of Southeast Bosnia and Herzegovina.

On April 6th, 2009, RSG radio gave the citizens of Sarajevo a gift; the new city program RSG 1 Sarajevo. With it’s 14 transmitters, RSG RADIO covers a large part of Bosnia and Herzegovina and is undoubtedly the leader in the radio industry. It is both recognized and respected in Bosnia and Herzegovina and internationally. Additionally, the program is beeing broadcasted online (www.rsg.ba) and via satellite on Eutelsat W2.

Product "More Radio" is the slogan and principle of RSG Radio. It reflects

History RSG was founded in February 1993. The station’s programs are broadcasted via FM transmitters in Sarajevo, Mostar, Tuzla, Zenica, Travnik, Bugojno, Goražde, Bihać, Neum, Trebinje, Doboj, Čapljina and Brčko and from its Bjelašnica site covering the Sarajevo Canton, Central Bosnian Canton, HerzegovinaNeretva Canton and Zenica-Doboj Canton, including

the station’s ambitions and pride in its status as a leader on the Bosnian radio market. RSG is a

commercial radio station that uses a collage format.

Mixing different styles allows the station to meet the needs of a number of different demographics. The station’s goal is to provide listeners with consistently objective information, but with high-quality entertainment as well. RSG Radio is for listeners of all ages and ethnic, religious and political beliefs.

Recent Developments In 2011, RSG radio designed a common logo for the RSG Group, an informal group of two radio programs, RSG and RSG 1, a web portal www.rsg.ba and for marketing and production agency NETRA. The RSG Radio introduced a new visual identity on September 17th, 2010 on it's website. Following the path of modern communication, RSG radio team upgaded it's web page into an active web portal. The portal includes program announcements and details about specific programs and their hosts. Portal visitors can listen to audio materials from RSG radio and RSG 1 Sarajevo. Interaction is possible via Facebook Fun site and the portal provides information about the station’s marketing services. Simply by visiting www.rsg.ba, visitors can listen to all of RSG and RSG 1’s programs.

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Brand Values Despite the fact that the intimate experience of listening to the radio is subject to personal, different tastes in music, RSG has managed to become a generally accepted brand. It is acknowledged for its undoubted professional values, and highly respected by its audience, whose preferences help choose the content broadcast.

RSG respects established legal, professional and ethical standards, both in relation to relevant institutions, but also in relation to its employees. The company is proud of its responsible and fair ways of conducting business with its listeners, who are largely responsible for creating the station’s positive image.

RSG enjoys professional recognition not only by representatives of the media sector, but by the general public as well.

RSG’s strengths lie in its motivated and creative employees, loyal audience, a wealth of programming content, advanced infrastructure, strong marketing a new program for people on the move, who want to be well informed via entertaining and urban radio program. Listeners can tune into this new program at 90.9 FM in the Sarajevo Canton (RSG 1 Sarajevo). This program is specifically adapted for the needs and interests of Sarajevo’s residents.

On the same day, RSG radio also opened a new modern, fully reconstructed office building. RSG radio is in the process of reconstruction and modernisation of technology, driven to the most modern digital equipment for the production and broadcasting of radio programs.

Promotion RSG radio is an indispensible media partner when it comes to the promotion of cultural, athletic and socially important events and activities. The station’s status as the exclusive radio partner for a number of successful projects has been highly promoted and contributed to its positive image.

For the third consecutive year, RSG 1 Sarajevo will enhance its broadcast programming via a special program from the city center. The Open Air Studio, which lasts for one month each summer, hosts more than 100 celebrities from Bosnia and Herzegovina’s public and cultural life. RSG 1 Sarajevo plays a special role in bringing its listeners closer to the authentic atmosphere of Sarajevo Film Festival.

RSG and RSG 1 Sarajevo serve as the official and exclusive radio partner for Bosnia and Herzegovina in the context of a number of important regional

projects. These include the Adria Music Conference, Papaya Day, the Summer Nights Festival, the Weekend Media Festival and Days of Sarajevo in Belgrade.

A significant chunk of RSG’s marketing budget is allocated for advertising. The radio station’s promotion, especially via television and print media, is essential for promoting RSG. RSG also makes use of the station to promote both its own activities and those that are related, but not part of the domain of radio.

capabilities and popular status. These benefits will allow RSG radio to realize ambitious plans in the future.

www.rsg.ba

THINGS YOU DIDN'T KNOW ABOUT…

RSG radio RSG Group is an informal group of 2 radio programs (RSG radio and RSG 1 Sarajevo), a web portal (www.rsg.ba) and the NETRA marketing and production agency.

In September 2010, RSG radio introduced its new visual identity via its web portal (www.rsg.ba).

In 2010, of the 1,000,000 minutes of produced program, 12,000 minutes were devoted to promotional campaigns of sponsorship projects.

In April 2009, RSG radio launched a new program for the Sarajevo Canton, RSG 1 Sarajevo.

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Market Sarajevski kiseljak d.d. is the oldest, largest and most modern mineral water filling plant in B&H with more than 120 years of history. It is a leader in production and sale of natural mineral water in B&H. It has affirmed its long-standing leader position primarily due to its high and recognisable quality of mineral water, constant modernisation and development of production processes and business operations, and by adjusting its business policy to market requirements and consumer needs. With the quality of its products, strength of its brands, developed distribution network and strong marketing support, Sarajevski kiseljak continues to grow and develop, strengthening its leading position at the market of Bosnia and Herzegovina.

In terms of quality, Sarajevski kiseljak natural mineral water is one of the best natural mineral waters in the world. Besides being the leader on the B&H market, the company is also showing good export results: around 17 percent of total production is being exported to international markets in Croatia, USA, Sweden, Australia, Canada, Serbia and Netherlands. Good export results of Sarajevski kiseljak are mainly due to high and distinguished quality of the natural mineral water and its exquisite, refreshing taste.

Achievements Sarajevski kiseljak, a brand of exceptional quality, has received numerous domestic and international awards.

In 2007 Sarajevski kiseljak d.d. adopted and implemented the ISO 22000:2005 standard, thus becoming one of the first companies in the region to introduce this new safety management system for food products.

Certification was carried out by a

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reputable French organisation, Bureau Veritas Certification.

In 2011, Sarajevski kiseljak d.d., as a socially responsible company, implemented the ISO 14001 standard for environmental management, which shows its concerns regarding preservation of the environment. Thus the company has chosen modern trends in environmental protection and sustainable development, and by using the best practice described in the international standard ISO 14000, it has developed its own environmental management system.

In the research that has been conducted by the Posao.ba website for two years in a row, Sarajevski kiseljak d.d. has been selected as one of the most desirable employers in the production-sales sector.

Names of the companies included in the research were not disclosed during the evaluation process, so the choice was based exclusively on opinions of users who have indicated companies they would like to work for.

In 2007, an independent agency for selection of the best manager from Zenica, announced Sarajevski kiseljak as no. 1 brand in B&H in the category of mineral waters. Sarajevski kiseljak has also been awarded with the prestigious international Superior Taste Award for five years in a row. The International Taste and Quality Institute (ITQI) from Brussels, in a tough competition consisting of products from all over the world, awarded this prestigious Superior Taste Award with a maximum of three stars

to Sarajevski kiseljak natural mineral water for excellent taste and superior quality. In today's world, when it is getting increasingly difficult to attract consumers and win their confidence, this award serves as a guarantee and confirmation that a product carrying the label of Superior Taste Award is truly distinguished on the market for its taste and quality.

For four years in a row, Sarajevski kiseljak is placed amongst the leading domestic and international brands in B&H by the Superbrands international organisation, which is an independent and global branding authority.

The Superbrands B&H award once again confirmed high quality and recognisability of this brand.

History The importance of mineral water Sarajevski kiseljak is best illustrated by the fact that Kiseljak, the town where the water spring and company headquarters are seated, has always built its identity and recognisability on healing and medicinal properties of this mineral water. The oldest available data on Kiseljak date back in the 16th century, 1530 to be exact, when "Sauer Brunnen" water was mentioned by Benedikt Kuripesic, a Slovenian, in his records of travels with the imperial delegation to Constantinople, written in German language.

During the Ottoman reign in B&H, in 1659, a Turkish travel writer Evlija Celebija wrote about Kiseljak, then called "Eksi su", which means "sour water"; he wrote that this water had healing qualities and that merchants are taking the bottles, "from village to village".

Travelling through Bosnia, an Englishman James Creagh stayed in one of the inns, and in his work "On the Borders between Europe and Islam" he compared mineral water from the Kiseljak spring with the water from the French spa Vichy. Creagh wrote: "The taste of mineral water from this well is quite similar to the taste of the water that the French spa is bragging about, but the refreshing and invigorating power of this Bosnian spring exceeds the power of the French spa water by far. If elderly people drink this Bosnian water full of vitalizing power for twenty days, they leave Kiseljak thoroughly invigorated by the power that, according to the beliefs of Eastern civilisations, one can only hope to find in Heaven, provided he gets there.

Digestive system conditions, and resulting bad mood and lack of appetite all vanish under the influence of this tasty water. Patients return home fresh and invigorated, without any signs of premature aging".

The first expert analysis of mineral water in Kiseljak was conducted in 1886 by professor E. Ludwig, court counsellor from Vienna, commissioned by the Bosnian government to study and analyse mineral waters in Bosnia. His analysis showed that "this mineral water is extremely rich in CO2, Glauber’s salt, and iron; therefore, it is a true treat amongst the European mineral waters".

The history of bottling of Sarajevski kiseljak starts in 1891. Back then, the water was shipped to different regions, from Dalmatia and Styria to Bombay, India.

Thermal Spa Health Resort Kiseljak was opened in 1947, and its services include medical spa treatments, accommodation and food for patients, as well as exploitation and sales of mineral water.

Having acknowledged the importance and potential of exploitation and bottling of mineral water, the Sarajevski kiseljak company was established in 1961. Initially, it operated as an independent legal entity,

and since 1965, as a part of Kiseljak Health Resort, as an independent business unit. The first automated production line was installed in 1963.

Production was suspended during the war in Bosnia and Herzegovina. It was re-launched at the end of the war, and in 1996 a new line was launched for PET bottles of 1.5 litres and 0.5 litres.

Throughout its history, Sarajevski kiseljak went through different organisational and ownership stages, constantly increasing the scope of production and sale of mineral water, maintaining through all this time the position of market leader and largest mineral water bottling plant in Bosnia and Herzegovina.

In the period since its establishment in 1961 to date, with constant investments in modernisation of production capacities, development of distribution, new products, employee education and marketing, Sarajevski kiseljak has built a recognisable image which, along with tradition and proven quality, became a synonym for natural mineral water of excellent quality, especially after 2001 when it became a member of the Agrokor Group after successful privatisation.

Product Natural mineral water Sarajevski kiseljak springs from a depth of 150 to 300 meters. So natural and crystal clear, with naturally balanced minerals ratio, it is bottled using state-of-the-art technology, and without any external influences. As it flows through old eruptive rocks, natural mineral water Sarajevski kiseljak collects minerals necessary for normal functioning of the body.

Given the modern way of life and great exposure to stress on daily basis, minerals are an essential need.

Scientific research increasingly confirms that the best minerals are those of natural origin. That is why Sarajevski kiseljak is the best solution for health and reinvigoration.

In terms of composition, Sarajevski kiseljak is a sodium-calcium-magnesium-hydrogen carbonatedsulphate mineral water, and as such it is one of the best mineral waters int he world. Due to its composition and medicinal qualities, it is beneficial in regulating digestion and helps in treating digestive system conditions, metabolic diseases (diabetes and gout), problems with liver, gall, gall ducts and gallstones, kidney and bladder function.

Sarajevski kiseljak tastes great and goes well with any meal without changing the taste of food. It is an excellent choice for those who enjoy food and want to preserve their health.

Its pleasant and refreshing composition makes it suitable for mixing with quality wines. It also mixes excellently with juices and high-quality wines, and it is suitable for refreshment and daily consumption by the entire family.

Natural mineral water Sarajevski kiseljak is bottled in refundable glass bottles of I litre and 0.25 litres, and in PET packaging of 1.5 and 0.5 litres.

Recent Developments Sarajevski kiseljak d.d. is a company that continuously invests into quality and development of its products. A new period for Sarajevski kiseljak symbolically began in December 2000, when the Agrokor Group, through the Jamnica Company, became the majority owner and started investing into development. This was the start of a planned investment scheme aimed at ensuring environment protection, after which the company, in addition to being the largest and oldest, also became the most modern bottling plant for mineral water and one of the leaders in the segment of modern business operations and production in Bosnia and Herzegovina.

In the period 2001-2010, the company made substantial investments into development, which importantly contributed to products reaching the maximum level of competitiveness at the market.

With the construction of new manufacturing halls and purchase of new bottling lines, the company was modernised and production capacities increased to an impressive 170 million litres annually. State-of-the-art equipment enables bottling the mineral water without external influences.

Continuing its planned development, at the end of 2002 Sarajevski kiseljak entered a new market area by expanding its product assortment with refreshing carbonated beverages, under the brand SKY (flavours Cola, Orange and Lemon), characterised by excellent blending of the original base with Kiseljak spring water, modern design and practical PET packaging. In 2005 new packaging was launched for the hospitality and catering industry, refundable glass bottles of 0.25 litres for natural mineral water. Sky juices PET packaging of 1.5 litres was replaced with 2 litres PET bottles, which helped to increase the sales volume. In April 2009 Sarajevski kiseljak launched a new line of non-alcoholic carbonated drinks under the brand SKI, in I litre refundable glass bottles, expanding its product range with flavours Tonic, Mango-Orange and AppleMirabelle, joined in 2010 by the latest flavour SKI Orange.

In July 2010 the label of Sarajevski kiseljak was redesigned, giving the brand a refreshed and new visual identity. In late 2012, a new PET bottling line was installed to offer a brand new, convenient and modern bottles for Sky carbonated beverages, and an addition to the offer in form of 1 litre bottles.

Today, after 120 years of its history, Sarajevski kiseljak remains the same, ageless natural product that keeps pace with modern times, worldwide trends, increasing its value and market position.

Promotion Apart from long-term investments in quality, modernisation and development, Sarajevski kiseljak builds its brand through continuous care for its consumers and communication with the market.

Integrated marketing communication, constant interaction with consumers and a wide range of marketing activities are the advantages of Sarajevski kiseljak.

In addition to its market position, as a true superbrand, Sarajevski kiseljak is also a leader in all fields of promotion. Intensive activities are organised at points of sale throughout the year, along with advertising on TV, radio, print media and internet, and outdoor advertising. Sarajevski kiseljak receives strong support through inventive and a range of POS and POP materials.

Sarajevski kiseljak regularly sponsors sport competitions, cultural and artistic events of public importance.

Brand Values Sarajevski kiseljak is a traditional and high-quality brand that provides refreshment on any occasion. For more than a century, the Sarajevski kiseljak brand has developed a recognisable and strong image. Unique taste, proven quality and long-standing tradition are the values of Sarajevski kiseljak.

www.sarajevski-kiseljak.com

THINGS YOU DIDN'T KNOW ABOUT…

Sarajevski kiseljak Sarajevski kiseljak mineral water contains magnesium, also called the "anti-stress" mineral.

It helps in fighting depression, digestion problems, and supports fat burning mechanisms in the body helping in losing weight.

Rade Šerbedžija, world famous actor, appeared in a commercial for Sarajevski kiseljak, for the first time in his long career.

In 1934, Bosnia and Herzegovina’s great bohemian and famous poet Tin Ujević wrote something about Sarajevski kiseljak that could be loosely translated as: “He who was jolly And used to drink wine Should drink Kiseljak To feel just fine.

If wine burns it Kiseljak cools it down He who needs a drink Of Kiseljak should think.”

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Market Sogal began its journey in 1981 in France. Today, the company is active in England, Spain, Finland, Portugal, the Netherlands, Italy, Greece, Poland, China, Saudi Arabia, Malaysia, Jordan, Morocco, Mongolia, the United States, Montenegro, Serbia, and of course, our beloved Bosnia and Herzegovina. The company’s rapid market growth can be explained by the quality and originality of its projects, which follow specific aspirations for the constant development of targeted innovations. These include not only technical and technological innovations, but also extensive experience in designing and manufacturing furniture, as well as furnishing various sorts of interiors.

Sogal has been present on the Bosnian and Herzegovinian market since 2000. Its goal is to present the region with a completely new concept of sliding closet doors. However, thanks to the outstanding commitment of the Stilles Ltd. management, the exclusive agent representing Sogal in this market, and the company’s employees, great strides have been made. Simple closets have been transformed into multi-functional pieces of furniture. Stilles has helped make Sogal a recognizable brand both in Bosnia and Herzegovina, and in neighboring countries.

The company’s determination to use the top quality materials in its manufacturing process, as well as most modern technology and equipment, along with our professional staff, are a proven recipe for success in the Bosnian and Herzegovinian market, and beyond!

There is a number of partnering furniture salons throughout the country that display and sell Sogal’s products and furnishing solutions. These salons are located in Sarajevo, Mostar, Tuzla and Brčko. The administrative offices and production warehouses are in Sarajevo.

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Achievements What began with only 5 employees has now grown into a remarkable medium-capacity company whose reach extends from Sarajevo to Mostar, Tuzla to Brčko, and on into neighboring countries. Thanks to its multi-year tradition of investing in product quality and staff expertise, the Sogal brand has firmly cemented its position on the Bosnian and Herzegovinian market.

The company has held this above average position, which is clearly evidenced via its numerous customers, who are not simply purchasing a brand, but a higher standard of living. Sogal’s products have been developed to allow consumers to live more conveniently, while enjoying new trends in home and office decorating. Sogal’s position is confirmed by its

recognition as a Superbrand in Bosnia and Herzegovina.

Maintaining its number 1 position will only be possible by continuing to move forward, in terms of technology, innovation and design. Robotwin, a patented, noiseless, sliding mechanism, represents one of Sogal’s greatest innovations. This mechanism silently reduces force when a closet door is opened or closed, and prevents the door from falling off its rails.

It automatically retracts to prevent damage.

Other significant innovations include suspension doors, which are sliding doors without a bottom rail.

The upper rails provide sufficient stability. At the same time, it’s easy to move the door from side to side.

The advantage of such a door is the placement of a stopper at both ends, which allows the doors to remain in the position they are left in. An important detail is that rails aren’t visible as they are hidden under a mask placed on the ceiling or beam. This is definitely an advantage when it comes to furnishing interiors.

Pivot mechanisms offer another practical and simple solution for partition doors, as well as in constructing particular types of furniture, especially closets. Sogal’s advantage lies in the fact that no wall is required as the rails are mounted directly to the ceiling and floor. This mechanism allows the door to be opened normally, with conventional hinges mounted on the side of the closet. These are associated with the frontal area, while the pivot does not require support from inside the closet. The sliding mechanism, or pivot, is attractively designed. It is particularly for clients who want to partition the front door of their furniture piece from floor to ceiling, while maintaining a classic angle for opening doors.

Sogal has raised itself to an enviable position in the furniture industry and is committed to further improvement through a focus on quality, convenience, ease of use, original designs, the assurance of highquality materials and the guarantee of production and assembly under previously set schedules. The sustainability and improvement of these characteristics is enabled through consistently monitoring and improving a variety of technical innovations. These mechanisms are applied and supported through the appropriate choice of materials, finishing elements and a wide variety of colors and materials.

History Sogal is a brand produced by Stilles Ltd., which has been designing, manufacturing and assembling Sogal's products since the year 2000. Sogal is a pioneer in the development of closets with sliding doors, which allowed the brand to become the leader it is today.

Sogal’s path to success began in 1981 in Lyon, France. At that time, a new closet concept was launched by Georges Guerin, which - in its over 30 years of operation - has been introduced not only in Europe, but in Asia, Africa and America as well.

Product As a result of its well-known identity, which is reflected through functionality, quality and originality, Stilles Ltd. has held an enviable position in the furniture market for many years. The entire range of products was developed from the basic Sogal closet, and set the standard for the brand’s unique recognition. Such "American" style closets are very popular on the market and have helped Sogal become a Superbrand in Bosnia and Herzegovina today.

Sogal’s unique closets can be incorporated in a complete interior design. Products include wardrobes for bedrooms for adults and children (storage space for clothing, bedding, toys, books, etc.), closets for hallways and corridors (storage space for shoes, athletic clothing, household appliances, etc.), bathroom cabinets (for storing towels, cosmetics and hygiene products), kitchen cabinets (for food and cooking equipment such as utensils and tablecloths), closets for living rooms (decorative storage and spaces for sound systems and televisions), bookshelves and cabinets for a variety of business purposes (office supplies, archives, for use in hotel rooms, nurseries, different types of stores, pharmacies, and food stands).

The key advantage of Sogal sliding doors is that they can be mounted without surface rails, which gives the impression of movable partition walls that separate and connect several units. They do not give the impression of a standard closet. However, in practice, such sliding mechanisms are commonly used for sliding partition doors between rooms.

The universal use of the Sogal closet is provided via a choice of multiple surface treatments and application details. There is a multitude of different combinations of materials, colors, door treatments and other applications. Consumers can receive expert advice in Sogal’s various showrooms and salons.

The diverse selection and combination of materials allows for each individual consumer to be fully satisfied with the product s/he chooses. The most commonly used materials are plywood, leather, aluminum, HP tiles, and different types of decorative foils, perforations, textures, colors and materials.

There are also various kinds of glass - to which sandblasting may or may not be applied - and engraving techniques. Mirrors and multiple colors of plexi glass are also available.

In addition to the closets’ functional and aesthetic aspects, they also meet the ergonomic needs of their

owners because they are designed to meet each individual consumer’s wishes. Depending on the individual consumer’s habits or possible physical limitations, the closet can be designed to ensure that all needs are met.

Taking the ergonomic aspects of each custom closet into account, Sogal helps create not only a comfortable, but also healthy atmosphere. The closets provide a balance of basic elements, including functionality, original design and high quality.

to be a step ahead of others in the production processes, providing diversity of offer and technological advancements.

Loyal customers who return again and again are the best confirmation of Sogal’s value as a brand.

www.stillesenterijeri.com

Recent Developments At the beginning of 2012, an expanded sales showroom was opened in Sarajevo, where potential customers can browse through a larger selection of products. They can also get a better idea of the variety of materials and colors available. Showroom visitors are offered expert consulting and practical solutions for their homes or offices.

Sogal’s products are continuously being developed, both in terms of functionality and aesthetics. New contributions to the market add new, exciting elements to the base product and provide a new dimension.

Bringing back minimalism in furniture designs allows for the creation of new forms of horizontal shapes and profiles. This can significantly change the frontal, visual effect of a wardrobe. This expanded range of designs, particularly in regard to wooden decor, is one of the most recent developments in Sogal’s product designs.

Regarding the practical aspect of design, it’s important to mention the bumpers and stoppers, which are installed inside the closet doors. These minimize the force exerted on the sliding doors when they are opened or closed. Additionally, these bumpers and stoppers allow the door to only open and close to previously determined limits.

Promotion Since the beginning, the Sogal brand has been presented to potential consumers via local media, including print media, television and radio. A longstanding, successful relation with the Gracija magazine exists, which allows new Sogal developments to be promoted exclusively. Sogal is constantly researching new market needs, as well as new materials and possibilities for its customers. For potential new customers, a maximum range of varieties is offered.

Clients are rewarded daily through various benefits when shopping for Sogal products. Special discounts are offered on a range of products each month. When the opportunity arises, Sogal takes the initiative in sponsoring various humanitarian, cultural and athletic events.

THINGS YOU DIDN'T KNOW ABOUT…

Sogal Sogal was the first brand to offer “American” style closets in the BiH market.

Since 2000, over 6,100 different designs of Sogal closets have been sold in Bosnia and Herzegovina.

Sogal’s patented, sliding mechanism, Robotwin, has a 10 year guarantee and is essential in the production of sliding doors.

Brand Values

Sogal has the largest selection of closet designs in BiH, both in terms of shape and materials.

Sogal maintains a reference list of regular clients who follow new trends and are interested in frequently updating their homes and offices. This makes all the employees happy and motivated, but also commited

Our standards are high as a result of the high expectations of our customers!

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Market The post-war market of Bosnia and Herzegovina needed new products and new leaders in order to start operating. The Tourist Agency Sol Azur and its representatives recognized the market as still young and full of various opportunities for business development. Since its establishment, Sol Azur has been widely recognized on the market of Bosnia and Herzegovina by the project "Summer in Tunisia". As the market developed, Sol Azur became the leader in the field of tourist arrangements for Tunisia. During its first two years, the main focus of the Sol Azur's business operations were trips to Tunisia throughout the year.

Two years later, having recorded a high demand for Tunisia, Sol Azur opened a branch office in Banja Luka in order to successfully meet the market demands. Up to date, the Agency has become one of the market leaders in the organization of travels, not only to Tunisia, but also any other tourism-related operations.

Achievements During almost 9 years of its existence, Sol Azur received many certificates and awards for its contribution to the tourism development, both in B&H and in the countries where Sol Azur took its clients.

Especially interesting are the awards from the Tunisian Ministry of Tourism and the Jordan Ministry of Tourism for a great contribution to the promotion of culture and history of these two countries.

In addition to the mentioned achievements, the team of the Sol Azur Agency won a series of awards for organization and management of operations of the Tourist Agency, such as a prize for the "Best Manager in 2005" in the field of tourism, and many others.

In addition to standard arrangements, Sol Azur has become a leading agency in the organization of youth travel tours (excursions for university and high school student graduates), including many trips to various destinations in Europe for over 7,000 students.

History Tourist Agency Sol Azur was founded in 2004. At first, the Company focused on the Tunisia travel arrangements, and started its development as the first agency engaged in the organization of trips to Tunisia.

As early as in 2005, the Agency introduced a novelty on the market of Bosnia and Herzegovina by organizing a charter flight to Jordan, which was something new for Bosnia and Herzegovina. Clients recognized the quality and expertise of the Sol Azur Agency's staff, so the company's operations have expanded to cover all spheres of tourism, from the organization of individual travel, group travel tours, congresses, to fulfilling the wishes of more demanding clients and organize travel to far destinations rarely offered on the market.

After Tunisia and Jordan, as the main products that made Sol Azur recognizable to its clients, the Agency turned to a new type of tourism – the youth tourism.

Quite shortly, Sol Azur recognized its chance and became the market leader in the field of youth tourism; organized youth travel tours and many other activities in entertaining and activating young people to make them familiar with offers of the Agency and of a travel organized by Sol Azur.

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partnership with the Buena Vista Agency, and since 2008, the two companies, although running separate businesses, have acted jointly on the market.

Product Sol Azur appeared on the market with entirely new product (service), which is the organization of Tunisia arrangements. Given that the market itself was rather underdeveloped, the introduction of a new destination proved to be the right move. This is mostly seen in the number of organized charter flights in 2004, when clients could travel to Tunisia two times a week to spend their holiday there.

In order to continue this offer-broadening trend, in 2005 Sol Azur introduced a new destination and

organized charter flights to Jordan.

After the company became recognized on the market by the organization of summer travel arrangements, Sol Azur started another product – organization of excursions for high school and university graduates. Sol Azur was recognized among students for a series of trips to Greece, to Crete and Zakynthos, called "Evribadi bris u Greece". The travel to Greece had five cycles, and in the period between 2008 and 2011, Sol Azur introduced the beautiful Greek Irelands to 10,000 students.

In addition to the mentioned products, Sol Azur has successfully provided other tourist services, such as: sale of air tickets, individual arrangements, transfer of travelers, and other activities as a part of business

operations on the tourist market.

Recent Developments Due to the great number of travelers who used the services of Sol Azur Travel, the company launched the project Sol Azur Club Card as an additional award for travelers they can benefit from when buying new arrangements in future. There are many other benefits provided by the Club Card when tourists reach certain destination (discounts in clubs, restaurants, cafes, optional excursions, etc.).

In January 2012, Sol Azur introduced another attractive product called "Putovanja za Dž" /Travel for F (free)/, including cheaper travel options, at prices acceptable for all travelers. These travels included 4-5 day visits to European Metropolis where tourists would visit the main sights of the cities.

Promotion From the beginning, Sol Azur has invested a lot in the promotion. Given that a travel means constant movement, the company chose the slogan "Uživajte u pokretu" /Enjoy the Movement/ and became recognized by this slogan and the logotype which represents the partnership between the Sol Azur and Buena Vista agencies.

In addition to standard types of promotion, it has quite active individual approach to clients and organization of presentations intended to introduce the company's services to its final users (pupils, students and other clients).

In addition to the promotion in press and electronic media, the Company presents its services on regular basis at relevant tourism promotional gatherings in the region.

preparation of future endeavors, and a response to new challenges the future may bring.

What distinguishes Sol Azur from other agencies is the innovative approach in the creation of tourist offers and high business standards, which enabled its leading position among other agencies on the market.

The top quality services and growing clientele, who show their satisfaction with the services by looking for more challenges and arrangements, is an additional motivation for the Sol Azur Agency. The company responds by broadening its offer. Youth travels make a special business segment of the Sol Azur and Buena Vista agencies, as they have had a leading market position in this segment for quite long, due to the fact that in the last four years they implemented excursions for over 30,000 of satisfied students, secondary school leavers, professors.

Additionally, Sol Azur and Buena Vista are part of the largest group of agencies in the former Yugoslavia, who focused their operations on young people.

However, the operations of Sol Azur Agency are not limited to youth travels. Clients have different needs, therefore the offer is diverse and includes all world known destinations, the most attractive summer destinations and ski-centers, European cities and Metropoles worldwide, distant islands and exciting cruises, business trips and congresses, recreational and educational tourism, individual and group tours, airtickets, and many other services.

www.solazur.ba

Brand Values During the last 6 years, the Tourist Agency Sol Azur, together with its partner Buena Vista Agency, became the leading agency on the market of Bosnia and Herzegovina. Sol Azur and Buena Vista became a synonym for unforgettable travel, excursions, fantastic parties, not only for young people but also for all those who travelled with these agencies. The best proof is the number of clients who place their trust every year in these companies. Safety and reliability, the best price and quality relationship, experience and business strategy in planning and implementation of numerous travels, highly educated staff and branch offices, wide network of sub-agents and many prominent partners all over the world, are the main advantages of these two associated agencies.

What Sol Azur and Buena Vista are intending to achieve in their business operations is certainly reputation, which means the strategic capital and a basis for the planning and

THINGS YOU DIDN'T KNOW ABOUT…

Sol Azur Sol Azur is the first tourist agency in B&H that organized summer vacations in Tunisia and Jordan.

Every year, Sol Azur organizes excursions for over 6.,000 high school and university graduates.

Sol Azur is a part of «RAPSODY GROUP», a network of youth-oriented tourist agencies in the area of Balkans, who organize excursions for high school and university students from B&H, Serbia, Croatia, Slovenia.

Sol Azur has organized youth gatherings for young people from the region, at various destinations in Spain, Greece, Check Republic,... in order to stimulate young people from the region to socialize together and have a good time.

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Market The Carlsberg Group is an international company, which currently employs about 43,000 employees.

Its products are sold on more than 150 markets.

The Company primarily operates in major markets of Western Europe, but is growing and increasing market share in Russia, other parts of Eastern Europe and Asia. The most famous brand in Carlsberg's wide portfolio is Carlsberg Pilsner.

Apart from strong international brands, such as Tuborg, Baltika and Holsten, a firm base of the Company's assortment is comprised of numerous regional brands, which are highly positioned in their local markets.

Expansion and dynamic marketing investment, on one hand, and innovation and improvement of the business policy within the Company on the other hand, have contributed to the growth of both the market share and profits of the Company.

Another advantage is the fact that Carlsberg offers beers and ciders for all occasions, tastes, and life styles.

In order to support further growth, the Carlsberg Serbia Group started operating in 2007, with its members Carlsberg BiH, Carlsberg Serbia and Carlsberg Montenegro. Carlsberg Bosnia and Herzegovina successfully operates since 1st January 2007. Along with international brands (Carlsberg, Tuborg and Holsten), regional brands Lav, Pan and Merak are available on the market.

The Company Carlsberg BiH is a sales organisation based in Sarajevo and it covers the entire market of Bosnia and Herzegovina. In June 2007, the Company established a distribution centre in Banja Luka, with a network of more than 10 distributers.

Achievements The 2007 market share of Carlsberg BiH of 10.3% has been increasing ever since. Thus, in 2010, the market share of Carlsberg was 12.4%, and in 2011

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it reached almost 16% (Source: Brewery Association of BiH, Croatia and Serbia), which ensures a strong position of the Company in Bosnian market. Another indicator of the company growth is the increase in number of employees, which, in five-year period of operation in BiH, reached 50, from the starting 17.

Somersby Apple Cider hit record sales in a very short time after being launched in the market in early 2011, when the quantity planned to be sold in that entire year was sold within one month.

History "The Carlsberg Group" is one of the biggest brewery groups in the world, with a wide assortment of brands of beers and non-alcoholic beverages. The Company was founded by J. C. Jacobsen in 1847 in Copenhagen, the capital of Denmark. Today, the 10th November, the day when the brewery officially started to work in 1847, is celebrated as the Carlsberg’s anniversary.

In 1872, J. C. Jacobsen built a new brewery for his son Carl, which started to work in 1882 under the name Ny Carlsberg (New Carlsberg) in order to distinguish it from the already existing one, the Gamle Carlsberg (Old Carlsberg). The new and old Carlsberg merged into a single brewery in 1906.

Product In 2007, Carlsberg started producing cider - a refreshing alcoholic beverage traditionally produced in the UK for centuries. This tradition was the main drive in creating Somersby refreshing drink that has a modern touch to it. Somersby cider is a cosmopolitan drink, which quickly won all world metropolises including BiH. Its flavours are perfect for after work get-togethers, but it is also an ideal refreshing alternative for any other occasion.

Somersby is designed for young urban population aged 25 to 35, particularly for open-minded

women and men who strive to experiment and live "a good life" full of unforgettable experiences, with great company and a touch of wildness.

Somersby is accepted by young urban people worldwide who are always open for new trends, challenges and change.

Somersby Apple is a completely new category of alcoholic drinks in the market of Bosnia and Herzegovina - Ciders. This refreshing beverage contains 4.5% of alcohol and it is made of fermented apples, natural apple sugar, and aroma.

It is completely natural, without artificial flavours, colours and sweeteners, and it is produced using traditional methods.

The unique Somersby taste results from a perfect combination of natural apple juice that provides sweetness, and sparkling note for the real refreshment. Somersby tastes best when served over ice.

Somersby Pear cider is a refreshing beverage with 4.5% of alcohol and it is made of fermented pears, natural pear sugar, and aroma. It is completely natural, without artificial flavours, colours and sweeteners, and it is produced using traditional methods.

In all markets in Europe where it has been launched, Somersby saw impressive sales growth.

Even the British Guardian marked it as a "new Chardonnay".

In Bosnia and Herzegovina, Somersby is currently available in non-returnable glass bottles of 0.33 litres.

Recent Developments Somersby is a brand known for innovation and constant improvement of the taste aimed to meet needs of ever increasing number of fans of this bubbly beverage.

In 2012, Somersby continues its already established practice of organising parties in BiH. SOMERSBY PRESENTS: MAGACIN KABARE ON

THINGS YOU DIDN'T KNOW ABOUT…

Somersby Somersby Apple Cider contains 15% of natural apple juice.

TOUR is a two-hour show that offers unforgettable entertainment and irresistible taste of favourite Somersby Ciders all over BiH.

Promotion The summer of 2011 is marked with unforgettable parties hosted by Lord and Lady Somersby and their singing and cheerful company, as well as the irresistible taste of Somersby Apple Cider.

The party was organised in late June 2011 in Botanical Garden of the National Museum in Sarajevo. Lord and Lady Somersby, portrayed by actors Mirza Tanović and Mona Muratović, and their friends - actors of the Magacin Kabare, prepared a great party where irresistible Somersby Apple Cider was served. At the Radobolja Mansion in Mostar, the Somersby Apple Cider and its cheerful promoters - singing and playful company of the Magacin Kabare - were true refreshment in a hot July’s evening.

Somersby Apple Cider was the star of the superb party held at the beginning of August in Kastel, a medieval castle in Banja Luka. That summer, on Kastel summer stage, Somersby presented Kiril Džajkovski and his band, Miss Kay Dee and numerous other performers of modern music.

It was impossible to plan good entertainment in 2011 without Somersby. The same will be the case in 2012, when Somersby will be a part of unforgettable parties across BiH organised for young people, but also those that are a bit older, by organising club gigs, performances of famous DJs, cabaret shows.

developed distribution network, loyal consumers and carefully designed promotional materials are advantages on which Somersby Cider bases its ambitious plans for the future.

www.somersbycider.com

Somersby Pear Cider contains 24% of natural pear juice.

A basis for the creation of the refreshing Somersby beverage is cider - alcoholic refreshment which has been traditionally produced in England for centuries.

Brand Values In less than a year since being launched on the BiH market, Somersby Cider has become the favourite beverage of young people, but also of those who are a bit older and looking for fun with irresistible refreshing beverage such as Somersby Cider.

Choosing the favourite beverage is an intimate experience that depends on the moment, mood, environment and company. Somersby Cider managed to become generally accepted brand without which it is impossible to imagine moments of relaxation with friends and good times.

The top quality of the product, refreshing fruity flavour and the special serving ritual, made Somersby Cider the essential gourmet choice regardless of the season, weather, or occasion.

In relatively short time, Somersby Cider won the hearts and palates of consumers in Bosnia and Herzegovina.

Responsible business policy, fair relationship with consumers, support to projects of young and talented people in BiH, have significantly contributed to the creation of the positive public image of Somersby Cider.

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Market

History

Product

The Carlsberg Group is an international company, which currently employs about 43,000 employees.

Its products are sold on more than 150 markets.

The Company primarily operates in major markets of Western Europe, but is growing and increasing market share in Russia, other parts of Eastern Europe and Asia. The most famous brand in Carlsberg's wide portfolio is Carlsberg Pilsner.

Apart from strong international brands, such as Tuborg, Baltika and Holsten, a firm base of the Company's assortment is comprised of numerous regional brands, which are highly positioned in their local markets.

Expansion and dynamic marketing investment, on one hand, and innovation and improvement of the business policy within the Company on the other hand, have contributed to the growth of both the market share and profits of the Company. Another advantage is the fact that Carlsberg offers beers and ciders for all occasions, tastes, and life styles.

In order to support further growth, the Carlsberg Serbia Group started operating in 2007, with its members Carlsberg BiH, Carlsberg Serbia and Carlsberg Montenegro. Carlsberg Bosnia and Herzegovina successfully operates since 1st January 2007. Along with international brands (Carlsberg, Tuborg and Holsten), regional brands Lav, Pan and Merak are available on the market.

The Company Carlsberg BiH is a sales organisation based in Sarajevo and it covers the entire market of Bosnia and Herzegovina. In June 2007, the Company established a distribution centre in Banja Luka, with a network of more than 10 distributers.

"The Carlsberg Group" is one of the biggest brewery groups in the world, with a wide assortment of brands of beers and non-alcoholic beverages. The Company was founded by J. C. Jacobsen in 1847 in Copenhagen, the capital of Denmark. Today, the 10th November, the day when the brewery officially started to work in 1847, is celebrated as the Carlsberg’s anniversary.

In 1872, J. C. Jacobsen built a new brewery for his son Carl, which started to work in 1882 under the name Ny Carlsberg (New Carlsberg) in order to distinguish it from the already existing one, the Gamle Carlsberg (Old Carlsberg). The new and old Carlsberg merged into a single brewery in 1906.

The second largest brewery in Denmark at that time was Tuborg, story of which begins in Hellerup, where the Pilsner beer was for the first time bottled with the featured green mark. Back in 1873, a small group of investors and bankers jointly purchased a building north to Copenhagen under the name of Tuborg. The building was a part of the Thuesborg property, and the name gradually changed into Tuborg.

The Tuborg Factories Ltd. was established on 13th May 1873, the date marked as official anniversary of Tuborg. Philip W. Heyman, founder of Tuborg, sold nonprofitable parts of the Tuborg Factories in 1880 and focused only on a production of Tuborg beer.

Legendary brewery master Hans Bekkevold presented Tuborg Pilsner as a bottled beer on 1st May 1889, a new concept which in that time put Tuborg on top of the list of market brands in Denmark.

Relations among the two companies were always good, so in 1970 when Denmark became EU member, the companies joined and established the Carlsberg group, which granted the continuation of Tuborg production in the existing brewery as well as use of its own brand mark.

Tuborg export started before the First World War, but the international trade was disrupted during the Second World War. In the post war period, the production gradually normalised, and the export increased since 1970. Today, more than half of Tuborg beer is consumed outside Denmark.

Tuborg Green is internationally recognised and strong brand that has been present on the world market for over a century. Tuborg Green is currently the leading European beer brand produced in about twenty countries, while it can be ordered in more than 120 countries worldwide.

Tuborg Green is a light beer with a colour of amber that attracts with refreshing and soothing taste, and a touch of bitterness. The beer is made primarily for people who use every chance to live life to the fullest, to those with an open mind. The beer contains 10.4% of extract and 4.6% of alcohol.

This high quality beer is distributed in BiH in 0.5 litre cans, returnable bottles of 0.5 litres and nonreturnable bottles of 0.33 litres with attractive and innovative pull-off cap, as well as in non-returnable kegs of 20 litres and returnable kegs of 30 litres.

Draught master, used for pouring beer from 20 litre kegs, is an innovative and unique mechanism used exclusively by the Carlsberg Group for its brands worldwide. It came to BiH market in 2008.

Achievements The 2007 market share of Carlsberg BiH of 10.3% has been increasing ever since.

Thus, in 2010, the market share of Carlsberg was 12.4%, and in 2011 it reached almost 16% (Source: Brewery Association of BiH, Croatia and Serbia), which ensures a strong position of the Company in Bosnian market.

Another indicator of the company growth is the increase in number of employees, which, in five-year period of operation in BiH, reached 50, from the starting 17.

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Recent Developments In 2012, as part of the global rejuvenation programme, Tuborg introduces a new, fresh look, and a visual identity with a new logo, new motto "Open for more", and a new bottle.

Rejuvenation of the Tuborg brand also included new and entertaining TV commercials, a new outreach social media programme, as well as music campaign louder than ever, Tuborg GreenFest Music Marathon. The Tuborg GreenFest Music Marathon is the Tuborg’s brand festival competition, which will take place in several markets including Finland, Italy, Russia, Ukraine and Romania.

Through this project, Tuborg brings unique music events with the world’s most popular performers to its worldwide loyal consumers.

Promotion For years, the Tuborg brand has been globally known for following and supporting modern music

genres through various sponsorship programmes, which is the main base for its excellent consumer relations. The focus of its sponsorship programmes is on promoting modern music performers. In different regions, different genres are sponsored (rock, electronic music, pop, etc.), depending on what is popular.

The Carlsberg Company runs Tuborg promotion through three key areas: music event sponsorship, active participation in campaigns supporting the fight against alcohol abuse, and environmental protection.

Over the years, this reputable brand, popular among the young, has become a synonym for a good party.

Supporting modern music genres and performers, as a brand dedicated to innovation in any form, Tuborg has launched numerous music events, among which are by far the most famous Tuborg Loud&Clear parties with the most popular performers of electronic music.

Tuborg beer is one of the main sponsors of several large music festivals in the world. The most prominent promotional activity of Tuborg is sponsorship of the music fest in Roskilde, Denmark, then the largest festival in the Southeast Europe - "Exit" as well as the sponsorship of Green Beat and Green Fest.

Thanks to music events regularly organised by Tuborg throughout the year, electronic music fans had the opportunity to hear some of the most influential performers in the world of DJs and electronic music. Thus, the audience from our region enjoyed the music of Darren Emerson, Roisin Murhpy (Moloko), Gus Gus, Sander Kleinenber, Nick Warren, Book Shade, Hernan Cataneo and many others who performed on the Tuborg Green Beat fest, which took place in 2007 and 2008 at Kalamegdan in Belgrade.

In a beer sponsorship category, Tuborg sponsored a large, come-back concert of "Bombaj štampa" rock band, held on 24th September 2011 in Sarajevo’s Dom mladih. In the same month, Tuborg sponsored Code Music Fest, the fourth music festival held in Travnik, where popular groups such as Letu štuke, Billy Andol performed …

Tuborg Green Spot was a two-day music event held in Sarajevo, on the last day of September and first day of October 2011, when mega-popular regional entertainers such as Dubioza kolektiv and Hladno pivo perfomed. A large Tuborg tent with the capacity of 2,500 people was used for the

and sponsors student parties, events and modern music parties such as the Tuborg Freshman event held in 2011 at the Cinemas club (former Sloga club).

In accordance with social responsibility business principles of the Carlsberg Company, its brand Tuborg Green is known for organising numerous campaigns related to traffic safety and drunk driving.

The best example is the campaign "If I drive I do not drink, If I drink I do not drive", which has been successfully conducted in our region for several years now. Namely, the campaign includes organising transport for the festival visitors, who want to enjoy the music without worrying about consequences of driving under the alcohol influence.

Expansion and dynamic marketing focused on the market on one side, and innovation and improvement of business within the Company on the other, contributed to the growth of both market share and profits of the Company. An additional element is certainly the fact that the Carlsberg sells beer and ciders for all occasions, for all tastes and life styles.

Brand Values

occasion.

The event and the excellent atmosphere created by world famous DJ Alex Gaudino on 2nd September 2011 in Dom mladih, and Christian Varela on 9th December 2011 in the same venue, were also organised under the Tuborg brand.

Tuborg sponsored Tuborg Beer Pong, an attractive competition and a party for students of Sarajevo University held in Sarajevo, on 12th and 19th November 2011. Tuborg continually follows up

Recognisable quality that lasts for more than a century, an excellent reputation among beer lovers, and long lasting consistency, are values recognised by consumers in Bosnia and Herzegovina who value Tuborg beer as a premium brand and a favourite beer. We may freely say that consumption of Tuborg beer becomes a tradition that goes from one generation to another.

As one of the globally most popular beer brands, Tuborg is known for its relations with consumers whose loyalty is continually awarded with top quality of the beer as well as numerous activities and events that offer additional pleasures to the fans of Tuborg beer.

In addition, Tuborg loyally accompanies numerous music events, dedicated to creating unforgettable atmosphere where its fans can enjoy their favourite beer brand.

www.tuborg.ba THINGS YOU DIDN'T KNOW ABOUT…

Tuborg There is a street "Tuborgvej" called by the Tuborg brewery in Copenhagen, Denmark.

In one of the episodes of the popular cartoon "The Simpsons", the famous innkeeper Mo tells the main character, Homer, that he has to try Tuborg "The Beer of Danish Kings".

Tuborg was one of the first producers who used a fantastic pull-off cap, which makes it easier for consumers to get to their favourite beer.

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Market As one of the leading autochthonous BH products with centuries-long tradition and impressive level of quality, for many years "Tuzlanska so" (Tuzla salt), has maintained a stable and high market presence in BiH, as well as in the South-East European markets.

Products are divided according to groups of consumption needs. There are three categories of products: salt for human consumption, salt for industrial use and forage salt.

A high quality of Tuzlanska so ensures a leading position in the regional market and wider, regardless of the group of consumption needs.

Considering basic principles of marketing, the salt works factory "Solana", as a company with market orientation towards consumers and a high quality of the brand Tuzlanska so, successfully develops many equally qualitative products based on salt for human consumption, such as an all-purpose "DO-DO" condiment, special DO-DO spices for preparation of certain types of food (e.g. chicken, fish and similar).

Regardless of the current adverse market situation that many business undertakings face, Solana succeeds to achieve positive business results due to the recognised quality of its brands, tradition and good business policy.

Also, it should be noted that Solana d.d. Tuzla sells two thirds of its production capacity on the international market, which places the Company among the most significant BiH export oriented companies.

Achievements The Company won many international and local rewards for Tuzlanska so, as the brand of an exceptional quality. From 2004 to 2007, Tuzlanska so won gold medals for its quality at the internationally

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recognised fair in Novi Sad. In the same category, Nitrite salt was awarded with gold medals.

Apart from Tuzlanska so, the Company won a series of acknowledgments and gold medals at the Novi Sad fair for other high quality products based on salt (all-purpose and special DO-DO condiments, herbal salt etc). Solana is especially proud of winning a unique fair award called "A Champion of Quality" for a product Dietary salt.

Tuzlanska so and other products based on salt were also awarded with numerous prestigious acknowledgments at local expos (ZEPS, GradaÄ?ac Fair and other).

Since 2003, Solana successfully implemented the appropriate measures which fulfill the necessary conditions for obtaining the ISO standard 9001:2000.

Given that the company pays great attention to quality control and quality of production and business processes, Solana Tuzla today holds certifications in accordance with ISO 9001:2008, HACCP and ISO 22000 standards.

Acknowledging the Tuzla Salt brand and classifying it among the most important market leaders, on 20th May 2008 the General Convention of the EU Salt Association addmitedd Solana d.d. Tuzla as an associate member. The Association EU Salt comprises of 21 well-known European salt producers.

In addition, an Independent Expert Council of Superbrands organisation, having recognised the quality and tradition of Tuzlanska so, placed the product among the strongest BiH brands for four consecutive years since 2008.

History The history of Tuzlanska so is linked to the town of Tuzla. Namely, large salt basins remained after the Pannonian Sea had drained more than 10 millions of

years ago. Thus, throughout the history, the town was called after the salt in different languages: Castron de Salenes - a town of the salt pans (Greek), Salenes (Greek), Ad Salinas (Latin), Soli (Salt; South Slavs) to the modern name Tuzla (which in Turkish language means salt pan). For that reason, Tuzla’s citizens proudly refer to Tuzla as "the town on a grain of salt".

Organised salt exploitation began during the Ottoman Empire period, around 1476. However, Solana was established under the name "Franz Jozef Saline" in the year 1885 during the Austria-Hungarian monarchy. First "industrial production" of salt by steaming natural saltwater and cooking it in saucepans started in a location called Simin Han (a suburb of the Tuzla town).

A trial production started on 12th February 1885, while the continuous production started on 25th March 1885. The production capacity was only 1,858 tons a year. During 1890, Solana increased its capacity to 5000 tons a year by adding six manufacturing vats.

Natural, ecologically pure saltwater was used and exploited at the depth of 400 meters.

In 1891, the Austria-Hungarian government decided to build the second industrial salt works at a new location, where it is situated today (2 km outside of Tuzla).

In 1966, a decision was made to design and construct a new, modern salt works. Therefore, negotiations began in 1967, and an agreement was reached in 1968 to procure highly sophisticated production equipment from the known Swiss company Escher Wyss. Production capacity was planned to be 185,000 tons a year. From the technical and technological point, the installation of the equipment resulted in a reliable production by which a high quality of the salt was guaranteed. By the beginning of 1990, Solana reached the level of

children and pregnant women. Herbal salt, as a condiment that preserves an original meal taste with a mild accent on herbal aroma (depending on a type of the salt used) is also recognised, as well as recently produced eight different instant cream soups, prepared according to the traditional Bosnian recipes.

Solana gives equal importance to the quality of the products for the industrial use. Namely, within the group of salt for industrial use, Solana produces Nitrite salt for the meat industry, Tablet salt for water softening, and Industrial non-iodised salt for the leather and other industries.

Recent Developments

production slightly over 200,000 tons a year.

During 1990-ies, due to the war in BiH, Solana was forced to stop production and conserve a larger part of its machinery, which slowed down further technological development.

At the beginning of 2000, Solana gradually started to adopt new market-technological trends.

Product Tuzlanska so is a product which completely aligns with medical standards for dosages of sodium, chlorine, iodine, as well as other minerals and important substances for regular and healthy development of human body. A rich tradition, know-how in the salt production and the use of modern technology resulted in the excellent quality of the product, which became a synonym for a healthy nutrition.

Most popular among consumers is certainly Tuzlanska so in 1 kg packaging. The design of this packaging is distinctive for its blue and white cardboard box with its trademark hexagon, with the following text: "evaporated iodised table salt". Solana's trademark is printed below hexagon, visually representing the tradition of salt production dating back to 1885, and displaying the initial methods of production of table salt in shallow pans. In addition of 1 kg packaging, Tuzlanska so is also available in packagings of 100, 250 and 500 grams, kombi dosages (carton round packages), and in PE (polyethylene package of 5, 10, 25 and 25 kg).

Dijetalna so (Dietary salt) is recognised product among other Solana’s products, which is primarily produced for persons suffering from high blood pressure and heart diseases, and it is also designed for

The first, larger reconstruction of the Solana plant was carried out in 2008, which enabled the production of 93,000 tons of salt in 2009. In 2010 the company carried out an overhaul, and after replacing the heaters in the plant, the capacity was increased to 150,000 tons of salt per year. In the same year, Solana produced more than 100,000 tons of salt. Apart from increasing the capacity of the production machinery, repairs made significant decrease in normative costs of raw materials and power sources, which lowered the price of production per one ton of salt.

During 2007, thanks to the commitment of highly educated and experienced employees, Solana expanded the production assortment with new products based on salt: Dijetalna so (Dietary salt), DO-DO special condiments (for fish, chicken, barbecue and sprinkling), Mixed vegetables, herbal salt (with garlic, onion, tomato and seven different herbal condiments), instant cream soups (beans, dough pellets, nettle, tomato, pasta, vegetables) and other.

Apart from all developments, in 2009 Solana installed an automated machine for packaging Tuzlanska so in big-bag packages. In 2010, Solana signed a valuable contract with the leading company Sano, which produces forage salt. The Solana’s expert team created machinery for loading/ packaging salt into cisterns and wagons. This machinery for loading/packaging salt made Solana one of the few companies in this domain worldwide that is able to respond to all market needs and requirements.

Within a short period of time, Solana plans to triple the current production capacity by permanent investments into automated machinery, new technicaltechnological solutions and respecting better workplace conditions.

UNICEF, an illustration of a child’s smile is added under the brand mark of Solana and UNICEF’s recommendation that the iodised Tuzlanska so is an important factor for your health. The joint slogan is "Season it healthily".

Since 2008, the Superbrands award stamp is the consisting part of the visual identity of Tuzlanska so package.

Tuzlanska so, being well-known brand on local and international markets, was often subject to PE packaging plagiarism. In order to protect consumers, which is the main preoccupation of Solana, from 2009 the packages have unique design such as the 1 kg package of Tuzlanska so with all copy-rights elements imprinted.

Brand Values A crucial value of Tuzlanska so brand, apart from its excellent quality, has manifested itself for longer than a century through concern for human health and human needs. Thus, the brand became an unavoidable part of everyday nutrition of millions of people.

Taking into account all the requirements of development and needs of the human body, a product was created to help children grow up carefree, by ensuring sufficient quantities of iodine in their nutrition.

The brand Tuzlanska so is protected by relevant institutions for standardisation and measurements.

People of middle age and elderly also need to consume sufficient amounts of iodine as well as other components from the salt; otherwise some disorders of thyroid gland and goitre may occur.

www.solana.ba THINGS YOU DIDN'T KNOW ABOUT…

Tuzlanska so

Promotion Solana d.d. Tuzla has specific promotional actions divided in two levels for Tuzlanska so and other products based on salt.

The first level of the promotion is the standard promotion for market and commercial purposes - via electronic and printed media. Also, there are other promotional methods: indoor and outdoor promotion, advertising via billboards and city lighs, POS activities etc.

However, due to specific features of Tuzla Salt, as a product of importance for human health (physiological and other health needs), Solana has permanent obligation, to carry out marketeducational promotions that go beyond standard commercial framework.

In a joint campaign with

Tuzlanska so is one of the very few indigenous BiH products with a century’s long tradition.

Tuzlanska so has particularly healthy effect on pregnant women, because it provides an optimal amount of sodium, iodine and other important components taken-in through nutrition and which are necessary for foetus development and health during pregnancy. Many medical researches show that the lack of these components in the body results in large damage of child’s brain, hearing and speech, and it increases possibilities for spontaneous miscarriage and unwanted consequences.

Monopoly over the salt was a very important chain link in governing the state even during the medieval Bosnia. There is an anecdote, according to which the Bosnian ruler Kulin Ban gave monopoly rights over the salt to Dubrovnik in order to protect himself from the political influence of the Hungarian kings. By doing so, Bosnia sacrificed its own salt production in the valley of the river Jala.

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Market Vranac is an autochthonous Montenegrin grape variety.

Wine produced from this cultivar is pleasurable, wellbalanced, with a specific flavour and aroma, alcohol contents of 11% to 14%, and acidity of 5-6g/l. Another distinguished feature of this wine is its deep color.

Professor, Slobodan Jović, PhD, the oenologist, said: "Vranac is the greatest combination of gifts of nature and skills of the human, wine exuding the Mediterranean sun. This sun, captured in Vranac grapes, gives the most amazing sparks in the wine glass, shining on the harmony of the soul. I am sure that the great Njegoš enjoyed this wine and that it served as an inspiration while he was putting his thoughts down or writing his famous works."

Vranac was described by many authors. Back in 1991, a group of experts working for the Milan weekly magazine Il Mondo put Vranac on the list of top 100 wines of Europe.

Today, Montenegrin Vranac is exported to more than 30 countries in the region, the European Union, as well as Russia, China, Australia, Canada, and the USA. The "Plantaže" Company has been on the BiH market for five decades as the leader in offering red wines. Consumers in BiH are the most loyal consumers of premium quality products of the "13. Jul - Plantaže" Company.

Vranac and Vranac Pro Corde are brands that make "Plantaže" and Montenegro known all over the world. 13. Jul Plantaže Company is the biggest producer of wine and grapes for fresh consumption in Montenegro and the region, with production reaching 22 million kilos of grapes. Each year, the company places around 17 million bottles on the market. In 2011, around 2,500,000 products were placed in BiH only, out of which around 50% were Vranac and Vranac Pro Corde wines. Plans for 2012 include a 15% increase in sales.

Achievements The 13. Jul - Plantaže Company started making its

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products offer with the Vranac wine, and today, in response to demands of consumers and wine trends, the offer includes 24 products. Today, this company is well known for its products and it is licensed to indicate the wine origin, and use trademarks on its wines and brandies.

From the very first wine plant and the first litre of produced wine, the 13. Jul - Plantaže Company has been trying to ensure the best possible quality of grapes and wine. The priority is given to the Vranac variety, agro technics, processing technology, wine care, placement of products, including serving and consumption ambience. Over the last years, significant results have been achieved regarding grape and wine quality assurance, in all stages, from grape wines to the consumer. Recent years of reconstruction and planting of new vineyards have been shaped by modern scientific methods and practice. Processing of grapes in the state-of-the-art facilities is the way the commercial wine is produced. That ensures that quality grapes are turned into premium quality wine, and, as such, presented to the consumer.

The quality of products is proven by many awards.

If there was a museum of Montenegrin wines, it would have to make room for more than 600 awards and prizes won by the Plantaže Company and Vranac.

International awards are from Brussels, Geneva, Rome, London, Madrid, Dusseldorf, Budapest, and Paris, as well as from Serbia and Bosnia and Herzegovina, where Vranac was presented as a Superbrand and a favourite brand in the region. There are also champion titles won at domestic and international competitions, and company award "The best in agro-business", all these confirm reliable high quality of products and services of the Plantaže Company.

In 2011 only, Plantaže has received more than 50 awards, medals and prizes at domestic and international fairs, expos and competitions, while Vranac won numerous medals and awards, thus confirming its rock-solid premium quality.

History Cultivation of wine in Montenegro dates back to preRoman period. Back in the Illyrian days of today’s Montenegro, wine was cultivated on the shores of Skadarsko Lake. Numerous archaeological sites and items (rings, pots, etc.) show that, in the Illyrian past, wine was very much appreciated and consumed. Later on, wine cultivation in Montenegro was improved and modernised by the Romans, ancient masters, who left many evidence on different cultivars and wine-growing methods. During the Medieval period, production of grapes and wine in Montenegro was well developed on the shores of Skadarsko Lake and the nearby area of Crmnica. The focus was on cultivation of grapes, but some rules on wine were known as well.

According to the Kotor archives, Crmnica was the main producer of wine in Montenegro. More organised approach to development of wine cultivation in Montenegro started during the reign of King Nikola (1860-1918). He also introduced a law that required a groom, if he was from a wine-growing area of Montenegro, to prove that he had planted 100 to 1000 plants of wine, depending on his wealth, before he could marry his bride. Wine was deeply appreciated in Crmnica, area between Skadarsko Lake and the Adriatic Sea, which is evident from the fact that it was forbidden to sell wine to the drunk. It is known that back then, for quality reasons, Crmnica wines were stored in special oak barrels placed deep underground and kept there for two years. The period between two world wars was characterised by

further development of vine-growing and winemaking in Montenegro. It saw planting of new vineyards, but also establishing of first cooperatives specialised in wine-growing and winemaking. Setting dates of harvests, pricing of grapes according to sugar contents, joint processing of grapes and supplying of producers with materials and equipment under loans, resulted in further improvements of this specific agricultural activity and setting of grounds for modern viticulture and winemaking in Montenegro. Some awards were given to the wine in that period. Crmnica wine, Vranac, was presented at the expo of Balkan states held in London in 1907 where it won several top awards, and in Belgrade, in 1928, it was placed among the top six wines in the country.

Vranac was becoming popular outside the area of Crmnica, throughout Montenegro. The largest winegrowing facility with this particular cultivar was established in the Ćemovsko valley. Realisation of the "Ćemovsko polje" project (1977-1982) was a turning point for future development of Montenegrin viticulture and winemaking. The project resulted in 1,500 ha of new vineyards in Montenegro, as well as in a modern wine cellar with a capacity of 2000 wagons.

Today, Montenegro has 4,200 ha of vineyards out of which 2,310 ha is owned by the 13. Jul - Plantaže Company, the regional leader in production of grapes and wine.

About 70% of vineyards were planted with Vranac grapes used for production of wine that has become a national brand and the most recognised product of the 13. Jul - Plantaže Company, promoting Montenegro as an important wine destination.

"My experience has shown that Vranac is one of the few wines with remarkable effects: it refreshes the body, maintains the health, makes you stronger, calms your soul, invigorates the spirit, deepens the imagination, enhances creativity. Could one ask for more?", these were the words of professor Slobodan Jović, PhD, the oenologist.

Product Centuries long tradition of viticulture in Crmnica area, the heart of the vineyards of Montenegro, created Vranac, an autochthonous variety used for production of Vranac wine, well recognised brand on the European and global "wine scene".

Montenegrin Vranac is a powerful and strong southern wine, produced from the autochthonous variety grown in the valley of Skadar Lake since the 14th century.

13. jul - Plantaže Company has been producing Vranac for almost half a century on the location of Ćemovsko polje. The valley, fitted between mountain heights, merges with Skadarsko Lake. Back in the 1970s, Ćemovsko polje was stony, dry land that was transformed by the exceptional wine of Vranac into the symbol of triumph of men over the karst.

Wineyards built on shallow, bare lands get more than 2,500 hours of sun each year, resulting in the excellent quality of grapes transformed into premium wine using modern technology.

Vranac premium wine is of intensive ruby red colour with shades of purple. On taste it is full, with specific and soft tannins. It is a wine of strong southern nature, with high contents of extracts and alcohol. Aroma and flavours remind of ripe cherries and wild berries with vanilla hints lingering taste of fullness and warmth on the palate. Its pleasant bitterness gives the wine a potential to age and mature.

Modern bottles of Vranac (Crnogorski Vranac, Vranac Pro Corde, Vranac Barrique, Vranac Reserve, Premijer, Medun and Kraljevski Vranac) available in several standard types of bottles are exported under their original names with controlled origin and quality, setting the grounds for future development of these wines.

Recent Developments New technologies have been introduced, the offer has been enriched, and the equipment has been modernised. In addition, scientific developments and researches dedicated to innovations and enhanced competitiveness are of great importance. The 13. Jul Plantaže Company has a license to conduct scientific research. It has been working on several scientific projects in the field of winemaking, viticulture and fruit growing. Plantaže Company serves as a positive example of linking science and economy. It is one of the few companies in the region that intensively works on selecting new clones, and therefore contributes to, not only preservation, but also improvement of agrobiological characteristics of autochthonous cultivars, simultaneously improving the quality of planting materials and aiming at the final goal of improved quality of the bottled product.

Intensive development of nursery, i.e. production of own planting materials, predominantly production of certified autochthonous wine plants, namely of Vranac cultivar, contributes to preservation of purity of the cultivar, the spread of the best biotype - clone of the Vranac variety, and prevention of forging of planting materials of local autochthonous cultivars, and therefore, prevention of cultivar degradation and deterioration of quality.

Promotion Besides investing in preservation of quality and modernisation of equipment, Plantaže Company strengthens the brand by continually caring for its customers and communicating with the market. Plantaže Company is an irreplaceable partner of many cultural, sport, and other events. The campaign "Crnogorski Vranac - the everlasting passion" aimed at putting an accent to the power of brand that has been present on the market for five decades. TV ad features the famous singer, Sergej Ćetković, the face of the brand.

Wine tourism, as an important element of wine industry marketing, becomes ever more important.

Wine tourism is a specific type of vacation combining wine tasting in a specific viticultural area and natural beauties, customs and local cultural monuments.

There is an old Roman saying: "To get to know people, sit at their table, eat their food, drink their wine, and you will know who they are". "Wine route" is a part of standard offer of the Plantaže Company. Taking the visitors on a tour through the amazing vineyard in Ćemovsko polje, which is one of the largest vineyards within one facility in Europe, the 13. Jul Plantaže Company shows its processing capacities with state-ofthe-art winery equipment, restaurants offering fresh fish from their pools, and finally, one of its three impressive wine cellars, where visitors can enjoy the magic of excellent wines in a special programme and wine tasting experience. More details on the wine route are available at: www.plantaze.com.

It can be expected that construction works on the wine village will soon commence, which

will open another chapter of the wine tourism development. Šipčanik tourist complex will be the pride of the Plantaže Company, but also of the city of Podgorica, and the entire Montenegro.

Brand Values The 13. jul - Plantaže Company offers its customers a hand of long friendship based on high quality and affordable price. The company operates using ISO 9001, 14001 and HACCP international standards. It regularly introduces new products and follows world trends in production of wine.

In a selection of world wines, the Plantaže Company is very highly positioned. The top position belongs to Vranac, Montenegrin Superbrand, a brand that successfully competes with the best wines of the world.

What is peculiar about this company is its strategy based on autochthonous wine cultivars, Vranac and Krstač. These wines are well known symbols of Montenegro and its long tradition of viticulture. In support of focus put on autochthonous cultivars speak many international researches stressing the importance of original cultivars in current and future trends on the wine market.

Trusting customers all over the world, acquired over the years, is the most valuable treasure, but also the greatest duty of the Plantaže Company. That is why this company continues to work on new wines in which the Vranac cultivar will shine even more, for the joy of wine lovers. It owes it to this noble variety.

If time is the most precious thing there is, it should be given to those you love the most Plantaže gives all its time to the wine.

www.plantaze.com

THINGS YOU DIDN'T KNOW ABOUT…

Vranac At the International Wine Fair held in Ljubljana, in 1982, in competition with best wines from 23 countries, Vranac won the World Champion title for that year.

Simon Patrick, top wine taster from the UK, described Vranac as a world wine with a great perspective.

In January 2012, Vranac, produced by Plantaže from Podgorica, was the wine of the week on the US website Review-Journal from Las Vegas.

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Market The 13. Jul - Plantaže Company is one of the most successful Montenegrin companies, the largest producer of wine and grape for fresh consumption in the wider region, a leader in production of premium quality wine on markets of Montenegro and other countries of the region. Annual production of grapes is close to 22 million kilograms, and about 17 million bottles are placed on the market.

The "Plantaže" Company has been on the BiH market for five decades as the leader in offering red wines. Consumers in BiH are the most loyal consumers of quality products of the "13. Jul Plantaže" Company.

Vranac and Vranac Pro Corde are brands that make "Plantaže" and Montenegro known all over the world. They are awarded Superbrands status in BiH for fourth consecutive year.

Vranac Pro Corde is one of the most representative products of the 13. Jul - Plantaže Company and one of the most exported products of Montenegro. This premium quality wine is exported to markets all over the world. In 2011, around 2,500,000 products were sold in BiH, out of which around 50% were Vranac and Vranac Pro Corde wines. Plans for 2012 include a 15% increase in sales.

Achievements The 13. Jul - Plantaže Company started making its products offer with the Vranac wine, and today, in response to demands of consumers and wine trends, the offer includes 24 products.

If there was a museum of Montenegrin wines, it would have to make room for more than 600 awards and prizes won by the Plantaže Company and Vranac. International awards from Brussels, Geneva, Rome, London, Madrid, Dusseldorf, Budapest, and Paris, as well as from Serbia and Bosnia and Herzegovina, where Vranac was recognised as a Superbrand and a favourite brand in the region. There are also champion titles won at

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domestic and international competitions, and company award "The best in agro-business", which all confirm reliable high quality of products and services of the Plantaže Company.

In 2011, Plantaže has received more than 50 awards, medals and prizes at domestic and international fairs, expos and competitions, while Vranac won numerous medals and awards, thus confirming its continuous premium quality.

History Since the beginning of human civilisation, wine has been a part of human culture and customs. In the ancient times, especially in the Mediterranean area, wine was consumed daily. In the Medieval times, during epidemics raging all over Europe, wine was taken instead of water. Early thinkers and scientists

sensed there was something different about wine, something particularly beneficial, perhaps even healing.

Ancient men deeply believed in miraculous effects and divine origin of wine, and what the scientists believed was summarised in a sentence of a Roman essayist Plutarch who wrote that wine is "the most useful beverage, the tastiest medicine, and the most pleasant food". 1800 years have passed since Plutarch to Pasteur, who made the first scientific claim about wine by saying it is "the healthiest and the most hygienic drink of all". Louis Pasteur was the father of modern chemistry, modern microbiology, but also of modern oenology - study of wine. He was the one who proved that fermentation is caused by microorganisms called yeasts.

Over the following century, this claim made by Pasteur was dwelled upon by thousands of scientists in different fields, and finally in 1980, a scientific study was published, presenting practical evidence of what Plutarch was saying nineteen centuries earlier. Confirmation of its healing powers was breaking news worldwide. The entire story got a name in 1991 - "The French paradox"- after the name of the show on healing properties of wine, aired that year by the US broadcasting company CBS. An extensive research based on the thesis of professor Serge Renaud from Bordeaux who claimed that the percentage of heart conditions is significantly lower in wine regions of France, where the consumption of wine was significantly higher, gave first results in the 1980s. Several French institutes included many world scientist and oenologists in the research, and came to the similar conclusion: moderately consumed, wine has a positive healing effect on the body.

The effect is mainly due to proanthocyanidols, substance commonly found in grapes, belonging to a group of polyphenols, found in the grape skin, even more in seeds - in the very heart of grapes.

However, it was concluded that these beneficial

substances vary significantly from one sort to another, depending also on the ripeness of grapes, region and climate, as well as on the winemaking technology used.

After these findings, in 1986, Mr. Michel Bursaux, the director of the French National Institute for Oenology and Viticulture visited Podgorica. The main reason was, naturally, Vranac.

Indigenous cultivar of Vranac, as it later came out, hides exactly what French scientists were looking for: high contents of proanthocyanidin. After seven years of analyses and dozens of micro and macro experiments, a completely new vinification technology was designed, so in 1993, the market was presented with a Vranac of the unusual name "Pro Corde" - for the heart.

The Plantaže Company became the first winery in the world that wrapped up a line of scientific research conducted in the 20th century, and produced a new wine.

Product Vranac Pro Corde is a full-extract, premium wine of deep, red colour. The flavour is tannic, but harmonious, with prominent fruity tones, namely blackcurrant and blackberry, with soft undertones of cherries, dry spices and coffee. The second layer is firm with its basic fruity-spicy character. Good balance and high contents of tannin make it powerful and suitable for long aging. It is made of the sunniest Vranac grapes cultivated in the Ćemovsko polje vineyard. It ages in French oak barrels. In addition, in organoleptic terms, Vranac Pro Corde keeps all its beauty, charm, harmony, temper and relevance. It is served at 17 to 19°C, and goes exceptionally well with red meat, spicy and greasy food, game, prosciutto, as well as high fat cheeses with a strong aroma.

Vranac Pro Corde is available in 0.187l and 0.75l bottles.

Recent Developments Although global economic crisis affected wineries as well, the 13. Jul - Plantaže Company saw the crisis as an opportunity. In 2011, total of 5.5 million euros

was invested. New technologies were introduced, new vineyards were planted, the equipment was modernised. In addition, a briquette factory was opened, for the purpose of dealing with the issue of solid waste - vines.

Investment momentum started at the beginning of the 21st century, and it continued in 2012, with 4.5 mil euros of planned investments. The value of investments in the previous five-year period (20072012) goes beyond 32 million euros.

Promotion Besides investing in preservation of quality and modernisation of equipment, Plantaže Company strengthens the brand by continually caring for its customers and communicating with the market. Plantaže Company is an irreplaceable partner of many cultural, sport, and other events. In its promotional campaigns, Vranac emphasizes the Mediterranean spirit of Montenegro, the land of mountains and sea, and wild beauty.

Wine tourism, as an important element of wine industry marketing, becomes ever more important. Wine tourism is a specific type of vacation combining wine tasting in a specific vine-growing area and natural beauties, customs and culture of local area.

There is an old Roman saying: "To get to know people, sit at their table, eat their food, drink their wine, and you will know who they are". The very nature of wine industry leads to merging with tourism, offering the tourists with a possibility to experience history, food, culture, new aromas, sounds and tastes, combinations of culture, lifestyle and the specific area.

Taking the visitors on a tour through the amazing vineyard in Ćemovsko polje, which is one of the largest vineyards within one facility in Europe, the 13. Jul Plantaže Company shows its processing capacities with state-ofthe-art equipment, restaurants offering fresh fish from their pools, and finally, one of its three impressive vine cellars, where visitors can enjoy the magic of excellent wines in a special programme and wine tasting experience. More details on the wine route are available at: www.plantaze.com.

It can be expected that construction works on the wine village will soon commence, which will open another chapter of the

wine tourism development. Šipčanik tourist complex will be the pride of the Plantaže Company, but also of the city of Podgorica, and the entire Montenegro.

Brand Values The 13. jul - Plantaže Company offers its customers a hand of long friendship based on high quality and affordable price. The company operates using ISO 9001, 14001 and HACCP international standards. It regularly introduces new products and follows world trends in production of wine.

What is peculiar about this company is its strategy based on autochthonous vine cultivars, Vranac and Krstač. These wines are well known symbols of Montenegro and its long tradition of viticulture. In support of focus put on autochthonous cultivars speak many international researches stressing the importance of original cultivars in current and future trends on the wine market.

Trusting customers all over the world, acquired over the years, is the most valuable treasure, but also the greatest duty of the Plantaže Company. If time is the most precious thing there is, it should be given to those you love the most - Plantaže gives all its time to the wine.

www.plantaze.com THINGS YOU DIDN'T KNOW ABOUT…

Vranac Pro Corde Vranac Pro Corde used to be called Pro Cordem, which could be translated as a salute "for the healthy heart". However, consumers asked for a name change, believing it was a grammar mistake.

The data occasionally published by the World Health Organisation or the World Organisation for Food and Agriculture, as well as various national foundations for research on heart conditions (involving wellknown world experts), prove that the "French paradox", or healing properties of red wine, are in the very focus of medical professionals.

In recent years, almost daily, there is abundance of news on new findings concerning healing properties of proanthocyanidols, resveratrols and other polyphenol compounds contained in red wine. One of the latest news came from the University of Massachusetts, where experts believe that a solution for the Alzheimer disease could also be found in red wine.

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ZEPTER MEDICAL

ZEPTER COSMETICS

quality and successfulness of direct sale.

From its existence and up until today Zepter aims to a better way of life across the globe and become an integral part of mans daily life. During the past 25 years, Zepter has become a global company, present on markets of more than 40 countries on five continents.

The countries in which Zepter sells and distributes it’s products are: Albania, Australia, Austria, Azerbaijan, Belarus, Bosnia and Herzegovina, Brazil, Bulgaria, Czech Republic, Denmark, Egypt, Estonia, Finland, France, Croatia, India, Italy, Jordan, South Korea, Kazakhstan, Latvia, Lithuania, Hungary, Macedonia, Moldavia, Monaco, Germany, Norway, New Zealand, Poland, Romania, Russia, U.S.A., Slovakia, Slovenia, Serbia, Spain, Sweden, Switzerland, Turkey, Ukraine and Great Britain.

Zepter products are manufactured in seven factories across France, Germany, Italy and Switzerland.

All Zepter products are of high standard and production quality as the latest technology is used in the production process, which is under the supervision of more than a 1000 specialized experts in various fields.

Achievements

ZEPTER LUXURY

ZEPTER HOME ART

Every two seconds somewhere in the world, a Zepter presentation begins, led by one of the 130,000 advisors.

There is an attendance of 65 million participants per year at these presentations. There are 80 million satisfied Zepter customers and over 760 million products have been sold either through a direct sale or through the 320,000 m2 premises, owned by Zepter.

Numerous satisfied customers, acknowledgements and awards bare witness to the excellence of Zepter’s products.

The other aspect, besides its high quality products that makes Zepter known worldwide, is the concept of direct sale. For many years, the only way to purchase Zepter’s products was through direct sale, which Zepter perfected through the years. Therefore, one can say that Zepter’s success is not only due to its innovative products but also to its experienced and motivated employees and especially its sales personnel. In other words, a sales advisor that directly contacts a potential buyer carries the sole responsibility of making the sale for the business success of the group.

History

ZEPTER HOME CARE Market Throughout the world, natural disasters are becoming more frequent: floods, earthquakes, fires and diseases are seriously beginning to affect our lives as well as the planet. Our environment is becoming unhealthy and uncomfortable. Life from day to day is becoming more difficult, unhealthy and dangerous. Nature, on its own, cannot remedy what human greed and actions destroy.

Zepter International offers hope and gives direction on how to live healthy, but respecting the laws of nature. Zepter produces, sells and distributes exclusive quality consumable products world wide, primarily through direct sales. Throughout the world and Bosnia and Herzegovina Zepter has become a synonym for 130

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Enhancing Lifestyles Around the World for Over 25 Years, Zepter’s success story started two decades ago in 1986 when the company was founded, with headquarters in Linz, Austria, and its first production plant in Milan, Italy, which produced top-quality Masterpiece Cookware and artistic Table Decorations.

Zepter’s Masterpiece Cookware is still synonymous with unequivocal and long-lasting value worldwide, so Menfi Industria, Zepter’s modern factory based in Milan, with a production capacity of more than 1,000,000 units per year and 24,000 m2 of business space, has also become the heartland as well as the birthplace of the Zepter Empire.

In 1996, the Zepter Group branched out into the market of medical devices. The purchase of the Swissbased company, Bioptron AG, marked Zepter’s revolutionary entry into the business of light therapy.

Once again, it was a huge success.

More than 2,000,000 satisfied users own the BIOPTRON Light Therapy System, making it one of the Zepter’s world-renowed, widely acclaimed products.

Many of the world’s top rehabilitation clinics use BIOPTRON LIGHT as their standard medical therapy.

In the same year, the Swiss company, Intercosmetica

MENFI INDUSTRIA - ITALY

Neuchâtel SA, was bought by the Zepter Group. After significant investments in production facilities and in research and development, production lines and a new biotechnology laboratory were established. The production capacity doubled and focused only on topquality cosmetics.

With top-notch products, a global trademark and a superbly trained and committed sales network, the doors of the cosmetics market opened to Zepter Cosmetics. Today, Intercosmetica Neuchâtel SA produces an average of 5,000,000 products a year, and Zepter Cosmetics, in line with Zepter’s mission of health, offers some of the world’s best products in the range of top-quality cosmetics.

Soon after this strategic investment, the company’s headquarters moved to Switzerland and Zepter has so far continued to expand to new markets and to develop and implement cutting-edge technologies.

Product Zepter’s Wide Range of Products, created after years of relentless scientific research and technological development, represent a unique system that offers a complete solution for a healthy lifestyle. All Zepter products have been inspired by the miracle of human life and its immense possibilities and have always been developed with high quality standards and excellent workmanship to enhance your health and beauty.

We believe that only well-informed people can make the right choice when it comes to improving their health and quality of life. That’s why Zepter sales force is specifically trained to provide highly professional and quality presentations of Zepter’s products.

Zepter has built a secure bridge between mankind and nature, prompting us to live a healthy life thanks to its wide range of top-quality products that can be grouped into several brands.

Zepter Medical includes innovative medical devices and health care products, that are unrivalled in prevention and recovery therapy and have set new frontiers in the fields of health and beauty treatments.

Zepter Cosmetics are scientifically-advanced, Swiss cosmetic and make-up lines based on active ingredients with beautifying and healing properties to prevent and repair ageing signs in the name of Health & Beauty.

Zepter Luxury includes prestigious Swiss-made Timepieces, Writing Instruments, Jewellery and Home Design products. These luxury collections are exceptionally crafted down to the last detail, and make a sublime statement of style.

Zepter Home Art is the Masterpiece Collection which includes a unique, patented system for a proper and everlasting way to prepare healthy food, as well as for preserving food in a natural way and for elegant serving.

Zepter Home Care includes revolutionary domestic and professional appliances for fast cleaning, disinfecting and purifying. It is designed to clean your home, making

INTERCOSMETICA - SWITZERLAND

BIOPTRON AG - SWITZERLAND

it a healthy and safe place for you and your family.

With constant expansion into new markets and a desire to improve and develop its products, Zepter has brought together hundreds of different experts in its global mission of health so that it can continue to satisfy and serve its customers in an effort to enhance the quality of every aspect of their lives.

Recent Developments

healthy, long and happy life. It also supports sport, culture, art and all those values for the benefit of all humankind.

For many years, Zepter International has been the main sponsor of hundreds of global sport events, such as the F1 world championships (Monaco, Canada and Brazil), the F1 Powerboat world championships, the FIBA world and European basketball championships, the Ice Hockey world championships (official sponsor and national team sponsor) and Euro Handball.

Zepter International also support various other sports: from Zepter Herculis IAAF Golden League athletic meeting in Monte Carlo, to major tennis tournaments in Monte Carlo, Mallorca, Stuttgart, and Hanover, always with the same ideal: LIVE LONGER! Zepter also offers strong support to cultural events and to the growth and development of young artists (Artzept). With equal attention and energy Philip and Madlena Zepter support and assist a whole spectrum of cultural and other events, humanitarian projects and anywhere, where one can add a little health, beauty and humanitarianism.

Zepter was established in Bosnia and Herzegovina in 1997. Since its establishment, Zepter was recognized as a prestigious brand of lasting value, of unbeatable style and quality. That is the way to a better future. Today, Zepter in Bosnia and Herzegovina is known and appreciated as the most valuable brand in its field.

Especially because there isn't a home or family, which doesn’t at least have some Zepter products. Today, Zepter in Bosnia and Herzegovina has more than 850 associates. There were more than 750 thousand Brand Values presentations held Each Zepter product itself is characterized and more than 375 USA ELLIS ISLAND MEDAL OF USA ELLIS ISLAND HONOR MEDAL OF HONOR by superior quality, unparalleled style and thousand contracts Awarded AwardedtotoZepter Zepterinin2011 2011 lasting value, but even more for what it signed. Although for its outstanding contribution fortoitsthe outstanding contribution to well-being of millions. offers its users: the quality of life, health, over the last few the well-being of millions safety, beauty - the ability to make changes years Zepter in for the better.

Bosnia and GOLDEN MERCURY Today, Zepter is not just a symbol of Herzegovina has GOLDEN MERCURY 1994, 1995, 1996, 1997 i 2010 prestige and individuality, but also an been known for its 1994, 1995, 1996, 1997 & 2010 Zepter International 5-time tableware, today the Zepter International 5-time winner indicator of refinement and taste. In a winner for advancements in for advancements in technology world of plagiarism and sub-standard other segments of technology and new products. and new and original products, Zepter strives for what is really Zepter are equal in and original products the culmination of quality, style and quality recognition, elegance. acceptability and Zepter’s quality has been acclaimed worldwide by abundant in offices, houses, apartments, in doctor's its customers. As the leader on the Italian market, offices, and wellness centers. Zepter in Bosnia and Zepter International has been awarded the Golden Herzegovina is globally present. Today, it can be claimed Mercury 5 times for advancements in technology and that in Bosnia and Herzegovina it isn't possible anymore new and original products. In 2011 Zepter was to think of a healthy, comfortable and prosperous life awarded the Prestigious U.S.A. Ellis Island Medal Of without some type of Zepter products. That, certainly, Honor for its outstanding contribution to the wellwouldn't be possible without educated Zepter's sale being of millions. Amongst many other force of managers and consultants. They are motivated acknowledgments, Mr. Philip Zepter was personally and dedicated to work, and certainly are the indicator appointed “Cavaliere del Lavoro della Repubblica on the scale of success. Zepter was one of the first in Italiana” for his outstanding contribution to the Italian the world to recognize and appreciate and continually industry and community. He has constantly inspired invest in all of its employees: everyone who wants to everybody at Zepter to push and go beyond the limits. work, be educated, progress, be the best in their work, can expect Zepter's support, strong sponsors and www.zepter.com friendship.

Promotion Zepter invests a great deal of knowledge, effort and energy into giving today’s man the opportunity for a

THINGS YOU DIDN'T KNOW ABOUT…

Zepter Every 10 seconds somewhere in the world Zepter presentation begins.

Zepter sales force numbers more than 130,000 sales consultants.

There are more than 65 million participants annually at Zepter presentations.

There are 80 million satisfied Zepter customers.

Over 760 million products have been sold through direct sales or in some of Zepter stores.

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Agencije / Agencies GfK BH Skenderija 44 71000 Sarajevo Tel: + 387 33 550 300 Fax: + 387 33 444 226 E-mail: info.bh@gfk.com www.gfk.ba GfK je jedna od najvećih svjetskih kompanija sa više od 11.000 uposlenih stručnjaka koji svakoga dana rade kako bi spoznali način na koji ljudi žive, razmišljaju i kupuju, na preko 100 svjetskih tržišta.

GfK neprestano razvija inovacije, koristi posljednje tehnologije i najbolje metodologije kako bi pružila svojim klijentima razumijevanje njima najvažnijih ljudi na svijetu: njihovih kupaca.

GfK ulaže mnogo i u razumijevanje poslovnih problema i strategija klijenta, proaktivnost, u partnerski odnos, daje jasne i određene preporuke. GfK isporučuje UVID (Insight), a ne samo proste podatake i nalaze, i komercijalno pristupa analizi podataka. Nova vremena traže i novi pristup istraživanjima, kojeg je GfK itekako svjestan. Potrošači komuniciraju putem sofisticiranih digitalnih kanala; tržišne marke se povezuju sa potrošačima putem digitalnih medija, te je i na području Adria regije (i u BiH) GfK uveo inovativne metode povezivanja sa potrošačima, koristeći nove medije. SocioLog.dx daje digitalna rješenja u kvalitativnim istraživanjima.

Posebno je razvijen pristup za identifikaciju tržišnih prilika i razvoj inovacija. Svaki specifični inovacijski izazov klijenta se u GfK promatra kroz holistički, dobro utvrđen proces, koristeći prethodna saznanja i kako bi se iskoristile i maksimilizirale tržišne prilike. Donoseći kreativnost inoviranja u istraživanje i disciplinu istraživanja u inovacije, GfK pristup za identifikaciju tržišnih prilika i razvoj inovacija u konačnici osposobljava klijente da: Vide budućnost - određivanje obrazaca inoviranja unutar relevantnih kategorija omogućuje identifikaciju i mapiranje otvorenih prostora sutrašnjice; Budu budućnost - razvoj neodoljivih a ujedno realističnih inovacija kako bi se popunili ti otvoreni prostori; Posjeduju budućnost optimalizacija i validacija inovacija kako bi oslobodile svoj puni potencijal. Jedinstvena NewProductWorks® kolekcija sa preko 700.000 inovacija; stručnjaci za pojedine industrije; stručnjaci za inovacije, razvoj ideja i koncepata; te istraživači iskusni u evalucaiji novih proizvoda, stoje klijentima na raspolaganju. S GfK pristupom za 132

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identifikaciju tržišnih prilika i razvoj inovacija, klijenti ne moraju birati između analitike i kreativnosti.

GfK BH od 2004. pruža usluge tržišnih istraživanja: „ad hoc istraživanja” (robe široke potrošnje, trajna dobra, retail, financije, telekom, automobilska industrija, društvena i industrijska istraživanja) i „kontinuirana istraživanja” (panel kućanstava - s posebnim analizama, npr.: sociodemografska analiza, Brand Health Check, Brand Switching, Brand Duplication, Buying Frequency, CatMan analiza, segmentacija kupaca).

GfK BH sa 10 uposlenika i timom iskusnih istraživača te mrežom od 800 terenskih anketara u cijeloj BiH, 15 koordinatora u većim gradovima, 250 posebno obučenih aketara za istraživanje metodom tajnih kupaca, studiom za grupne diskusije i telefonskim (CATI) studiom, panelom domaćinstva koji kontinuirano prate potrošnju roba široke potrošnje, on line istraživanjima, inovativnim digitalnim metodama (npr. SocioLog. dx; Eye tracker, Future Scape, NewProdukctWorks® ...) omogućava brzo, kvalitetno i učinkovito zadovoljenje potreba klijenata u digitalnom vremenu.

GfK is one of the world's leading companies with more than 11,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets worldwide. GfK constantly develops innovations, using the latest technologies and the best methodologies to give its clients understanding of the most important people in the world: their customers.

GfK is highly committed to gaining the understanding of business issues and clients' strategies, proactivity, partnership; it provides clear and specific recommendations. GfK delivers the INSIGHT, and not only simple data and findings; it has a commercial approach to data analysis. GfK is fully aware that the new time requires new approaches to the research. Consumers communicate via sophisticated digital channels; brands are linked to consumers via digital media, so in the Adriatic Region (including BiH) GfK introduced some innovative methods to communicate with customers, using new media.

SocioLog.dx provides digital solutions in high quality researches.

An approach to market opportunities identification and development of innovations has been developed in particular. Each new specific innovative challenge of a client is observed

through a holistic well-established process, using prior knowledges, in order to utilize market opportunities to the maximum. By bringing the creativity of innovations into the research and the discipline of research into the innovation, the GfK approach to the market opportunities identification and development of innovations enables the clients to: See the Future - identifying innovation patterns within relevant categories to enable the identification and mapping of the tomorrow’s open market space; Be the Future create irresistible but realistic innovations in order to fill the open spaces; Own the Future - optimize and validate the innovations to unleash their full potential.

A unique NewProductWorks® collection with over 700,000 innovations; experts in individual industries; experts in innovations, development of concepts and ideas; and researches experienced in new product evaluations, are available to the clients. With the GfK approach to the identification of market opportunities and development of innovations, clients do not have to choose between the analytics and creativity.

Since 2004, GfK BH has provided the market research services: ”ad hoc research” (consumer goods, durable goods, retail, finances, telecom, car industry, social and industry surveys) and ”continuous researches” (household panel - with special analyses, i.e.: sociodemographic analysis, Brand Health Check, Brand Switching, Brand Duplication, Buying Frequency, CatMan analysis, customer segmentation).

GfK BH has 10 employees and a team of experienced researchers, and a network of 800 field surveyors all over BiH, 15 coordinators in big cities, 250 specially trained surveyors for mystery shopping, group discussion studio and telephone studio (CATI), household panel involved in continuous observation of consumer goods consumption, on-line researches, innovative digital methods (i.e. SocioLog.dx; Eye Tracker, Future Scape, NewProdukctWorks® ...) enables meeting the clients' needs in a fast, high quality and effective manner, in the digital time.

IPSOS doo Hamdije Kreševljakovića 7c 71 000 Sarajevo Tel: + 387 33 442 133 Fax: + 387 33 442 133 Email: office.bih@ipsos.com www.ipsos.com Ipsos grupa - Ipsos je osnovan 1975. godine - Druga najveća kompanija za ad-hoc istraživanja tržišta na svijetu - Javno trgovane dionice kompanije na Pariškoj berzi - Promet u 2008: 979.3 milliona Eura - 5,000 + klijenata širom svijeta - Direktno prisustvo u 64 zemlje - Istraživački projekti u preko 100 zemalja - Više od 9,000 stalnih uposlenika Ipsos-a - 20 miliona intervjua godišnje Ipsos ADRIA - Ipsos Adria grupa rezultat je zajedničkog ulaganja Ipsosa, jedne od najvećih kompanija za istraživanje tržišta na svijetu, i vodeće neovisne istraživačke kompanije na Balkanu - Strategic Puls.

- Kompanija Strategic Puls formirana je 2006. godine kada je Puls, vodeća agencija za istraživanje tržišta u Hrvatskoj izvršila spajanje sa agencijom Strategic Marketing, vodećom agencijom za istraživanje tržišta iz Srbije, što je rezultiralo stvaranjem najveće agencije za istraživanje tržišta u Jugoistočnoj Evropi, sa uredima u Sloveniji, Hrvatskoj, Bosni i Hercegovini, Srbiji, Makedoniji, Crnoj Gori, Kosovu i Albaniji.

- Ipsos Adria je najveća „full service“ kompanija za istraživanje tržišta, medija i javnog mnijenja u regiji, koja djeluje na 8 tržišta i u 2009. godini je ostvarila ukupni promet od preko 8 miliona Eura.

Kompanija ima više od 150 stalnih uposlenika.

Osnovna opredijeljenost agencije Ipsos Adria je da osigura najkvalitetnije i najpouzdanije istraživanje u regiji, te da doprinese uspjehu svojih klijenata pružajući analize sa dodanom vrijednosti te preporuke na temelju kojih se može djelovati.

- Ipsos Adria je „full-service“ kompanija koja nudi usluge u različitim granama i djelatnostima, koristeći napredne istraživačke metode prikupljanja i analize podataka.

- Ipsos Adria specijalizirana je u slijedećim oblastima: 1. Kvantitativna istraživanja intervjuima „licem u lice“ i CATI istraživanja (Computer Assisted

Telephone Interviewing - Telefonsko intervjuiranje uz pomoć računara): anketiranje potrošača, anketiranje preduzeća, anketiranje prodajnih mjesta i HORECA (kanala maloprodaje), javno mnijenje, medijska istraživanja.

2. Kapaciteti za provođenje grupnih diskusija (FGD) i mogućnosti simultanog upravljanja višestrukim projektima u prostorijama ISM FGD. 3. Upotreba tehnika kao što su kućne posjete, testiranja na centralnim lokacijama i slične tehnike.

4. Dubinski intervjui.

5. Kontinuirana „F2F“ istraživanje (licem u lice) BRANDpuls, OMNIBUS 6. Kontinuirana CATI istraživanje - CATI medijski omnibus, CATI potrošački omnibus 7. Kontinuirano medijsko istraživanje Konzumacija printanih medija i Print Media ADEX, Mjerenje TV gledateljstva & AD TV Monitoring (Makedonija i Crna Gora), Oglašavanje i TV monitoring u Bosni, AGB strateško TAM djelovanje u Srbiji - Ipsos Adria temelji svoje aktivnosti na propisima i smjernicama ESOMAR i ISI, uz snažnu naučnu podršku.

- Ipsos Adria ima jedinstvenu tržišnu poziciju, jer je specijalizirana kroz pet specijalizacija: - Istraživanje oglašavanja - Istraživanje tržišta - Istraživanje medija - Ispitivanje javnog mnijenja - Istraživanje kvalitete i zadovoljstva Ipsos Group - Ipsos Adria Founded in 1975 - 2nd largest survey-based MR firm in the world - Publicly traded on Paris Stock Exchange - Turnover 2008 : 979.3 million euros - 5,000 clients worldwide - Direct presence in 64 countries - Research programs in 100+ countries - 9,000+ full-time Ipsos employees - 20 million interviews per year Ipsos ADRIA - Ipsos Adria group emerged from joint venture of Ipsos, one of the largest market research companies in the world, and the main independent research company in the Balkans - Strategic Puls - Strategic Puls was created in 2006, when Puls,

leading market research agency in Croatia merged with Strategic Marketing, leading market research agency from Serbia, which resulted in the biggest market research agency in South-East Europe, with offices in Slovenia, Croatia, Bosnia & Herzegovina, Serbia, Macedonia, Montenegro, Kosovo and Albania.

- Ipsos Adria is the largest full service company for market, media and public opinion research in the region, covering 8 markets with a total turnover over 8 mil. € in 2009 and over 150 permanent employees. Ipsos Adria' main dedication is providing best quality, reliable research in the region, and clearly contribute to client’s success by providing value added analysis and actionable recommendations.

- Ipsos Adria is a full-service company offering services in different industries, using advanced research methods of data collection and analysis.

- Ipsos Adria specializes in: 1. Quantitative Face to Face and CATI research: Consumers surveys, Business surveys, Outlet and HORECA (Retail Channels) surveys, Public opinion, Media research 2. Focus Group Discussion (FGD) facilities and the capabilities to run several projects simultaneously in ISM FGD room.

3. In home visits, Central location test and similar techniques are regularly applied 4. In-depth interviews 5. Continuous F2F research - BRANDpuls, face to face OMNIBUS 6. Continuous CATI research - AD recall, CATI media omnibus, CATI consumers omnibus 7. Continuous media research - Print Media Consumption and Print Media ADEX, TV Audience Measurement & AD TV Monitoring MACEDONIA and Montenegro, Advertising TV Monitoring in Bosnia, AGB Strategic TAM operation in Serbia - Ipsos Adria based its activities on ESOMAR and ISI regulations and guidelines, with the strong scientific background.

- Ipsos Adria has a unique market positioning, specializing in a single business - survey-based research - through five specializations: - Advertising research - Marketing research - Media research - Opinion and social research - Quality and customer satisfaction research

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Agencije / Agencies MARECO INDEX BOSNIA - MIB D.O.O. Muhameda ef. Pandže 4b 71000 Sarajevo Tel: +387 33 273 970 Fax: +387 33 273 971 E-mail: info@mib.ba www.mib.ba Mareco Index Bosnia je vodeća bosankohercegovačka firma za istraživanje javnog mnijenja, tržišta i medija. Firma je članica najuglednijih istraživačkih asocijacija (GALLUP International Association, ESOMAR, WAPOR) i jedne od najvećih svjetskih istraživačkih kuća TAYLOR NELSON SOFRES (TNS). Kroz regionalnu mrežu MIB može da organizuje i koordinira istraživanja javnog mnijenja, tržišta i medija u Srbiji, Crnoj Gori, Kosovu, Makedoniji, Hrvatskoj, Sloveniji, Bugarskoj, Rumuniji, Albaniji, Mađarskoj, Turskoj, Poljskoj, Slovačkoj i Češkoj, a kroz mrežu Gallup International-a i TNS-a istraživanja mogu biti sprovedena gotovo u svakoj državi u svijetu.

MIB timovi aktivno učestvuju u svim fazama istraživanja sa namjerom postizanja kvaliteta u skladu sa zahtjevima i standardima profesije, te ciljem da svojim klijentima pruže najbolju uslugu i obezbijede pravovremene, tačne i pouzdane podatke.

U MIB-u djeluju tri istraživačka odjela sa visoko obrazovanim i stručno osposobljenim kadrovima.

Svaki odjel posjeduje svoj vlastiti prostor koji je namjenski opremljen najsavremenijom opremom.

Odjel za kvantitativna istraživanja pruža ad hoc i kontinuirane usluge kvantitativnih istraživanja javnog mnijenja, tržišta i medija uz primjenu svih metoda istraživanja: • CATI ad hoc i i kontinuirana istraživanja se organizuju i provode u vlastitom CATI centru sa posebno obučenom anketarskom mrežom.

• Face-to Face ad hoc istraživanja (anketarska mreža u cijeloj BiH od 140 anketara u koordinaciji sa 12 supervizora) • Kontinuirani Face-to-Face OMNIBUS sa jedinstvenim uzorkom od 2900 ispitanika u cijeloj Bosni i Hercegovini.

• Kontinuirano mjerenje slušanosti radio stanica u BiH metodom dnevnika • Kontinuirano mjerenje čitanosti štampanih medija u BiH metodom dnevnika MIB kroz svoja kontinuirana kvantitativna istraživanja razvija vlastite proizvode koji su jedini takve vrste u Bosni i Hercegovini: 134

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• BH Market Monitor, publikacija koja se obajvljuje od 1996 godine • B&H politički monitor, istraživanje se sprovodi od 2006 godine • MIB Pharma - tržište lijekova i imidža farmaceutskih kuća u BiH • MIB IT.COM - IT tehnologije i telekomunikacije u BIH • MIB-drive - automobilska industrija • MIB Advertising Index • Barometar Nade i Očaja Odjel za kvalitativna istraživanja pruža usluge kvalitativnih istraživanja javnog mnijenja, tržišta i medija: Fokus grupe, Dubinski intervjui, Mystery Shopper, itd.

Mareco Index Bosnia je vodeći provajder strateškog medijskog obavještavanja i jedina istraživačka kuća koja nudi usluge takve vrste u Bosni i Hercegovini (usluge TAM i AdEx).

MIB Media Intelligence analizira medije i reklame kako bi klijenti dekodirali strategije marketinga svojih konkurenata i osmišljavali svoje uspješne kampanje.

U skladu sa zahtjevima domaće medijske industrije prate se svi relevantni mediji u Bosni i Hercegovini.

Blisko se sarađuje sa sudionicima svih sektora: reklamiranja, odnosa sa javnošću, agencija za medijsko planiranje, medijskim grupama, oglašivačima. Klijentima se nudi čitav niz usluga, uz licencirane specijalizirane software-e uključujući praćenje potrošnje u reklamiranju, kontrolu media planova, kreativne copy usluge, media clipping, ali i nekoliko vrsta i metoda ad hoc istraživanja koja imaju za cilj praćenje kampanja u toku, kao i praćenje efekata i mjerenje učinaka nakon završenih kampanja na svim medijima uključujući, osim elektronskih, štampanih, outdoor i indoor medije.

Sarađujući sa emiterima, izdavačima, oglašivačima i medijskim agencijama najnovija tehnologija ispitivanja gledanosti dodata je godinama iskustva u medijskoj industriji.

Mareco Index Bosnia ima jasnu misiju koju već godinama uspješno izvršava: uspostaviti zajednički protok informacija koje koriste TV stanice, media planeri i oglašivači za njihovo reklamiranje zasnovano na pouzdanom, nezavisnom i transparentnom sistemu mjerenja gledanosti. TV gledanost se mjeri 24 sata na dan sedam dana u sedmici.

MIB je počeo sa istraživanjem gledanosti TV Stanica u 1998. godini, isprva metodom “dnevnika”, a od 2006. godine mjerenje TV gledanosti se obavlja po najsavremenijoj registrovanoj metodi, elektronski, putem uređaja PeopleMeter.

Klijenti MIB su vodeće bosanskohercegovačke TV stanice (javni emiteri i komercijalne TV stanice) i marketinške agencije.Od 01.01.2013. godine u Bosni i Hercegovini počinje mjerenje gledanosti TV stanica sa najsavremenijom digitalnom opremom i sistemom mjerenja.

Mareco Index Bosnia is the leading company in Bosnia and Herzegovina for the public opinion, market and media research. The company is a member of most prominent research associations (GALLUP International Association, ESOMAR, WAPOR) and one of the greatest research companies in the world - TAYLOR NELSON SOFRES (TNS). Through its regional network, MIB can organize and coordinate the public opinion, market and media research in Serbia, Montenegro, Kosovo, Macedonia, Croatia, Slovenia, Bulgaria, Romania, Albania, Hungary, Turkey, Poland, Slovakia, and Czech Republic, and through the Gallup International and TNS networks the researches can be conducted in almost every country in the world.

MIB teams actively participate in all research phases intending to achieve high quality in accordance with the requirements and standards of the profession, and in order to provide the top service to its clients and ensure timely, accurate and reliable information.

MIB has three research departments with highly educated and qualified staff. Each department has a separate office space with the state-of-the-art equipment.

Quantity Research Department provides ad hoc and continuous services of quantitative public opinion, market and media research using all research methods: • CATI ad hoc and continuous researches are organized and conducted in its own CATI center with specially trained survey network.

• Face-to-Face ad hoc researches (survey network in the entire BiH composed of 140 surveyors in coordination with 12 supervisors) • Continuous Face-to-Face OMNIBUS with unique sample of 2900 respondents in the entire Bosnia and Herzegovina.

• Continuous monitoring of the rating of radio stations in BiH using the diary method • Continuous monitoring of readership rating of press in BiH using the diary method.

Through the continuous quantitative researches, MIB is developing its own products which are the only of the kind in Bosnia and Herzegovina:

• BH Market Monitor, which has been published since 1996 • B&H Political Monitor - a research conducted since 2006 • MIB Pharma - market of pharmaceuticals and image of pharmaceutical companies in BiH • MIB IT.COM - IT technologies and telecommunications in BIH • MIB-drive - car industry • MIB Advertising Index • Barometer of Hope and Despair.

The Qualitative Research Department provides services of quality researches of public opinion, market and media: Focus Groups, In-depth Interviews, Mystery Shopper, etc.

Mareco Index Bosnia is the leading provider of strategic media information and the only research company providing that type of services in Bosnia and Herzegovina (services TAM and AdEx).

MIB Media Intelligence analyzes media and advertisements, so that the clients could decode marketing strategies of their competitors and design their successful campaigns. Based on the requirements of the domestic media industry, all relevant media in Bosnia and Herzegovina are being monitored. There is a close cooperation with all sectors: advertising, public relations, media planning agency, media groups, advertisers. Clients are offered a whole range of services, with licensed specialized softwares, including monitoring of advertising expenditures, media plan control, creative copy services, media clipping, and a few types and methods of ad hoc researches aimed at the monitoring of ongoing campaigns, as well as monitoring of their effect and impact after the completion of all media campaigns, including outdoor and indoor media, in addition to electronic media and press.

In the cooperation with broadcasters, publishers, advertisers, and media agencies, the latest technology for monitoring viewer rating has been added to the years of experience in the media industry.

Mareco Index Bosnia has a clear mission that has been implemented successfully for years: establish a common flow of information used by TV stations, media planers and advertisers in their advertising, based on a reliable, independent and transparent system of viewer rating measurement. TV viewership is measured 24/7.

MIB started the research of TV stations ratings back in 1998, first using the "diary" method, and

since 2006, the viewer ratings are measured with the latest registered method electronically with PeopleMeter device.

MIB's clients include the leading TV stations (public and commercial TV stations) and marketing agencies in Bosnia and Herzegovina. Since 1 January 2013, the measurement of TV station viewer ratings will be done with the state-of-the-art digital equipment and measurement system.

na temelju tržišnih istraživanja, a temelji su u istraživačkoj industriji. Znanja i spretnosti VALICONA sežu u discipline kao što su upravljanje markama, savjetovanje menadžmenta, inovacije, mediji, prognoziranje trendova, internetske (mrežne) strategije i data mining. Ova tržišna i poslovna znanja omogućuju upotrebu bogatih istraživačkih uvida za tržišno savjetovanje naručitelja.

VALICON d.o.o.

LJUBLJANA, REPRESENTATIVE OFFICE BIH Čobanija 6 71000 Sarajevo, Bosnia and Herzegovina Tel: + 387 33 258 655 Fax: + 387 33 258 656 E-mail: info@valicon.ba www.valicon.net

PMG* is a strong and simple model for measuring the achievements of a certain brand by focusing on the individual consumer. The quality and value of this method of research is shown in the fact that there already exist similar modals throughout the world.

PGM is the strong connecting element between the producer, the seller and the consumer. From the perspective of the end consumer, PGM is a useful tool that enables optimization of funds and resources for market research, because a quick yet efficient survey of a market saves time and money. VALICON company and its clients use PGM to: analyse consumer preference; overview characteristics of target market segments, follow a brands success and its differentiation from other brands, determining market potential, develop consumer/producer communication, and lastly to combine all these elements for efficient category management. PGM is a trademark of VALICON company.

VALICON is a market advisory and research company focused on the area of Southeast Europe, primarily the countries of former Yugoslavia.

VALICON is specialised for small markets and client-adjusted solutions. VALICON strives towards advanced methodologies and accomplishing better and deeper insight into the client’s scope of activity.

VALICON successes are based in partnership relations with clients, regional partners, employees and local communities.

The basic scope of activity of VALICON is advising on the basis of market research, while the foundations are in the research industry.

Knowledge and skills of VALICON extend into disciplines such as brand management, advising the management, innovations, media, prediction of trends, internet (network) strategies and data mining. This kind of market and business expertise enables the use of ample research insights for the purpose of offering market advice to clients.

PGM je snažan, jednostavan model mjerenja uspješnosti marke, pri kojem je mjerenje usmjereno na individualne osobe - potrošače.

Upotrebna vrijednost modela se odražava i u činjenici da već u svijetu postoje imitatori ovog modela. Iz vidika razvoja tržišta PGM je vezivni element između proizvođača, prodavača i potrošača.

Iz perspektive krajnjeg korisnika PGM je alat koji omogućava optimiziranje sredstava za tržišna istraživanja, jer brz pregled tržišta šted i vrijeme i novac. Naručioci i kompanija VALICON koriste PGM za: uvid u preferencije potrošača, pregledavanje karakteristika ciljnih segmenata, integrirano praćenje marke i njene diferencijacije, odredjivanje potencijala na tržištu, razvoj komunikacijske strategije, te uvezivanja svih potrebnih elemenata za upravljanje robnim kategorijama (eng. Category Management). PGM je zaštičena marka kompanije VALICON. VALICON je tržišno, savjetodavno i istraživačko društvo koje se fokusira na područje jugoistočne Evrope, prije svega na države bivše Jugoslavije.

VALICON je specijaliziran za mala tržišta i rješenja prilagođena naručiteljima. Valicon izlazi prema naprednim metodologijama i dosezanju produbljenih uvida u područje djelovanja naručitelja. Uspjesi VALICONA temelje se na partnerskim odnosima sa naručiteljima, regionalnim partnerima, zaposlenima i lokalnim zajednicama.

Osnovna djelatnost VALICONA je savjetovanje

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Partneri / Partners

BBDO Sarajevo Mjedenica 54, 71000 Sarajevo Tel: +387 33 551 430; +387 33 551 431; +387 33 551 432; +387 33 205 733; E-mail: nfo@bbdo.ba www.bbdo.ba O nama...

BBDO agenciju osnovali su u Barton, Batten, Durstine i Osborn, u Americi, davne 1928. godine.

Od tada, do današnjeg dana formirana je globalna mreža agencija BBDO WORLDWIDE koja posluje u 77 zemalja, sa 287 ureda, sa preko 17.000 zaposlenih. BBDO WORLDWIDE je agencijska mreža sa najviše nagrada u 2008. godini (Gunn Report). BBDO Sarajevo je full service agencija osnovana 2000. godine u BiH, sa uredima u Sarajevu i Banja Luci. BBDO je članica BBDO WORLDWIDE mreže kao i članica regionalne Adriatic mreže agencija. BBDO posluje sa osnovnim ciljem – dugoročna, kvalitetna saradnja i partnerstvo sa klijentima.

BBDO nudi veliki broj usluga. Integrirajući internacionalno znanje i bogato iskustvo na domaćem tržištu, BBDO je u mogućnosti da svojim klijentima ponudi full service usluge i obezbijedi 360°communication na najvišem nivou: Strateško planiranje, Kreativna strategija, Media strategija, Media planning, Media buying, PR, BTL, Events, Kreative, TV i radio produkcija.

Zašto BBDO? Iako je BBDO Network agencija sa najviše nagrada na svijetu, rad je taj koji je čini ponosnijom.

The work, the work, the work je parola pod kojom BBDO posluje i vjeruje da je rad najzaslužniji za kreiranje ideja koje doprinose uspjehu klijenata.

Agencija ima osnovni cilj koji ujedno predstavlja i formulu za uspjeh: dugoročna saradnja sa klijentima + [ visoki kvalitet usluga + naporan rad ] = zadovoljni i uspješni klijenti.

Mlad, ali iskusan i kreativan kadar u agenciji čini dobro uigran i stručan tim koji uz pomoć timskog rada servisira internacionalne i domaće klijente i svakodnevno prati aktualne trendove na tržištima u sferi oglašavanja i marketinga.

BBDO Sarajevo je u zadnjoj deceniji kroz svoj rad dokazao da je uspješan član BBDO Networka, njenih vrijednosti, kulture i visoko postavljenih standarda.

About us...

BBDO agency was founded in the United States by Barton, Batten, Durstine and Osborn, long ago in 1928. A global network of agencies called BBDO WORLDWIDE 136

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operates in 77 countries with 287 offices and more than 17,000 employees. BBDO WORLDWIDE was the most rewarded agency network in 2008 (Gunn Report). BBDO Sarajevo is a full service agency established in BH in 2000 with offices in Sarajevo and Banja Luka. BBDO is a member of BBDO WORLDWIDE network and a member of the Adriatic regional agency network. BBDO operates with the main goal of long-term, high-quality cooperation and partnership with clients.

What services does BBDO offer? By integrating international know-how and rich experience on the domestic market, BBDO is able to offer full service to its clients and ensure ‘360°communication’ at the highest level: Strategic Planning, Creative Strategy, Media Strategy, Media Planning, Media Buying, PR, BTL, Events, Creative, TV and radio production.

Why BBDO? Although BBDO Network is an agency with the highest number of awards in the world, it takes even more pride in its work.

“THE WORK THE WORK THE WORK” is the slogan under which BBDO operates, believing that work is most meritorious for devising ideas that contribute to clients’ success.

The agency has its main goal, which represents the formula for success: long-term cooperation with clients + [high quality of services + hard work] = satisfied and successful clients.

Young but experienced and creative staff in the agency comprises its well-coordinated and professional team, using teamwork to provide services for international and domestic clients and follow on daily basis all the current market trends in the field of advertising and marketing.

During the past decade BBDO Sarajevo has affirmed itself as a successful member of BBDO network, its values, culture and highly set standards.

Partneri / Partners

DIRECT MEDIA Mjedenica 54 71000 Sarajevo Tel: + 387 33 551 445 Fax: + 387 33 205 733 E-mail: info@directmedia.ba www.directmedia.ba Direct Media je osnovana u januaru 2001. godine sa jasnim zadatkom - da postane vodeća marke-tinška agencija na prostoru Bosne i Hercegovine.

Već u prvoj godini, rezultati poslovanja su pozicionirali Direct Mediu kao vodeću full service agenciju na bh. tržištu.

Svjesni te činjenice, Direct Media svakodnevno ulaže u znanje i svoj rad temelji na visokim standardima i odličnom poznavanju aktuelnosti u medijima i na tržištu. Politika poslovanja agencije se oslanja prvenstveno na povjerenje koje je temelj za građenje dugoročne saradnje sa klijentima.

Agencija svakodnevno unapređuje servis i ulaže u obrazovanje ljudi, svjesna činjenice da je to uslov za kontinuiran rast. Edukacija ljudi dobija dodatnu vrijednost uz timski rad.

CILJ - BITI NAJBOLJI - Ostvariti dugoročnu saradnju sa klijentima nudeći im kvalitetan servis i osigu-ravajući im najpovoljnije uslove na tržištu.

MISIJA - BITI NAJVEĆI - Kontinuirani razvoj i usavršavanje usluga; kreiranje uspješnih kampanja koje će osigurati uspjeh klijenata.

uslovima i praćenjem realizacije kampanje.

successful campaigns that will ensure clients’ success.

Proces se zaokružuje analizom kampanje i izvještajem koji klijentu omogućava da kvalitetno odredi i planira buduće poslovne poteze.

VISION - TO BE THE FIRST – through its highly professional work, affect the development of clients and establishment of new standards in market and media communications. The agency thus continues to develop and it maintains its leader position.

Direct Media was founded in January 2001, with a very clear task of becoming the leading marketing agency at the territory of Bosnia and Herzegovina.

In its first year already, the agency’s business results positioned Direct Media as the leading full service agency on the BH market.

With full awareness of this fact, Direct Media invests into its know-how daily and grounds its work in high standards and excellent knowledge of current trends in the media and the market. The policy of agency’s operations relies primarily on confidence, which is the foundation for establishing long-term cooperation with clients.

Every day the agency upgrades its service and invests into staff education and training, aware of the fact that such approach is a requirement for sustained growth. Staff education gains an additional value through teamwork.

GOAL – TO BE THE BEST – accomplish longterm cooperation with clients by providing them with high-quality service and ensuring the most favourable market conditions.

MISSION – TO BE THE LARGEST – sustained development and improvement of services; creating

Services The work process that leads to accomplishment of the desired objective is characterised by knowledge and many years of experience in working with numerous local and international clients, and it includes the following work stages: Strategic planning; Creative strategy; Media planning; Media buying; Monitoring; Post buy analysis; Campaign evaluation; Competitive analysis (SOV, SOI); PR activities; BTL activities; Events, Creative TVCs production To its clients Direct Media provides the best purchase conditions in all media, thus making them its privileged partners.

Standard cooperation with a client begins with research and drafting of a strategic plan, continues with creative strategy development, creating communication materials, media planning, purchase of media space under the best possible conditions and monitoring campaign implementation.

The process is fully completed with a campaign analysis and a report enabling the client to adequately define and plan its future business steps.

VIZIJA - BITI PRVI - Svojim visoko profesionalnim poslovanjem uticati na razvoj klijenata i građenje novih standarda tržišnih i medijskih komunikacija. Na taj način se razvija agencija i čuva liderska pozicija.

Usluge Proces rada koji vodi do ostvarenja željenog cilja određen je znanjem i dugogodišnjim iskustvom u radu sa velikim brojem domaćih i internacionalnih klijenata te podrazumijeva sljedeće faze rada: Strategic planning; Creative strategy; Media planning; Media buying; Monitoring; Post buy analysis; Campaign evaluation; Competitive analysis (SOV, SOI); PR activities; BTL activities; Events,Creative TVCs production Svojim klijentima Direct Media agencija obezbje-đuje najbolje uslove kupovine u svim medijima i tako ih čini svojim privilegovanim partnerima.

Uobičajena saradnja sa klijentom počinje istraživanjima i izradom strateškog plana, nastavlja se razvijanjem kreativne strategije, kreiranjem komunikacijskih materijala, medijskim planiranjem, zakupom medijskog prostora po najboljim mogućim SUPERBRANDS

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EKONOMSKI FAKULTET U SARAJEVU Univerzitet u Sarajevu Trg oslobođenja - Alija Izetbegović 1 71 000 Sarajevo Tel: +387 33 275 900 Fax: +387 33 275 994 E-mail: efsa@efsa.unsa.ba www.efsa.unsa.ba Ekonomski fakultet u Sarajevu osnovan je 1952. godine.

Fakultet je prvi u Bosni i Hercegovini usvojio i počeo realizovati (školske 2001/2002. godine) nastavni plan i program zasnovan na Evropskom sistemu za prijenos i prikupljanje bodova (European Credits Transfer System - ECTS), odnosno tzv. kreditni sistem studiranja.

Ekonomski fakultet u Sarajevu je jedina obrazovna institucija u BiH koja je članica AACSB-a.

EFSA je stekao EPAS akreditaciju evropske akreditacisjke kuće EFMD (European Foundation for Management Development) i akreditaciju Austrijske agencije za osiguranje kvaliteta – AQA. U ovom trenutku, EFSA je jedini fakultet u Bosni i Hercegovini koji posjeduje evropske akreditacije, što znači da će ova institucija i njene diplome biti priznate u Evropskom obrazovnom prostoru.

EFSA je također uveo sistem upravljanja kvalitetom u skladu sa ISO 9001:2008 standardima. U 2009. godini, EFSA je stekao certifikaciju od strane Bureau Veritas.

Uvođenjem i certifikacijom sistema za upravljanje kvalitetom po ISO standardima označava Ekonomski fakultet kao uspješnu instituciju u razvoju i implementaciji akademskih programa za prvi, drugi i treći ciklus studija visokog obrazovanja.

Godine 2009., EFSA je nagrađen sa EDUNIVERSAL Palmes Certificate. Ovaj certifikat naglašava sve veći uspjeh ove institucije u međunarodnim razmjerama, i stavlja Ekonomski fakultet u Sarajevu mađu 1000 najboljih poslovnih škola u svijetu.

Prema Webometrics-u, sistemu koji ocjenjuje univerzitete širom svijeta prema WEB aktivnostima, naš fakultet je rangiran na respektabilno 390. mjesto, među 400 najboljih poslovnih škola u svijetu.

Prvi ciklus studija koncipiran je u tri paralelna programa, u trajanju od 3 godine: Akademski program, sa odsjecima: ekonomija, menadžment, menadžment (na engleskom jeziku); praksi orijentisan program - visoka poslovna škola; međunarodni studij u saradnji sa Griffith College Dublin: Sarajevo Business School.

Sarajevo Business School: SBS je prvi studij u Bosni i Hercegovini koji ima ENQA međunarodnu akreditaciju kvaliteta. Nastava se izvodi u potpunosti na engleskom jeziku, a predavači su eminentni profesori sa Univerziteta u Sarajevu i Griffith College Dublin, kao i drugi inostrani predavači. Prve dvije godine programa se izvode u Sarajevu, a ostatak u Dublinu, Irska. Studenti diplomiraju u Dublinu, nakon čega mogu nastaviti postdiplomski studij u Irskoj, BiH, zemljama Commonwealtha ili u bilo kojoj zemlji u Evropskoj uniji ili pronaći adekvatno

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zaposlenje i dobiti trajnu boravišnu vizu za zemlje EU. FM&MM na engleskom jeziku: smjerovi „Marketing menadžment“ i „ Finansijski menadžment“ izvode se na Odsjeku Menadžment od akademske 2008/09. godine.

Od akademske 2011/12. godine nastava se održava na engleskom jeziku u potpunosti. Ova dva smjera u procesu su evropske akreditacijske kuće EFMD (www.efmd.org) čija akreditacija EPAS garantuje prepoznavanje i priznavanje diplome širom svijeta.

Drugi ciklus studija - Master studij je organiziran kroz sljedeće oblike: - Master studij, sa odsjecima: Ekonomija (Makrofinansijski menadžment) i Menadžment (Bankarstvo i osiguranje, Marketing, finansijski menadžment) - Zajednički master sudiji u suradnji sa Ekonomskim fakultetom u Zagrebu sa slijedećim smjerovima: Korporativno upravljanje, Računovodstvo i porezi, Finansijsko izvještavanje i revizija, Upravljanje kvalitetom u obrazovanju, Upravljanje kvalitetom u zdravstvu, Strateški informatički menadžment.

- Zajednički master studij sa Ekonomskim fakultetom u Ljubljani iz oblasti Ekonomije i upravljanja javnim sektorom i ekonomije okoliša.

Treći ciklus studija - doktorski studij se izvodi sa Ekonomskim fakultetima iz Beča i Ljubljane, a predviđena su dva doktorska programa: PhD - Doctor of Philosophy Program (Economics, Management/ Business) - akademski i istraživački orijentiran studij u trajanju od 3 godine, sa 180 ECTS poena i DBA Doctor in Business Administration (Executive Doctorate ili “profesionalni doktorat”) - praksi orijentiran doktorski program, part-time, također u trajanju od 3 godine i 180 ECTS kreditnih poena.

The School of Economics and Business in Sarajevo (SEBS) was founded in 1952 as the Faculty of Economics and it represents one of the oldest institutions of higher education in Bosnia and Herzegovina. The entire period since its establishment to date has been characterized by intensive development focused on improving the quality of teaching and educational process, as well as efforts to make it fully independent.

SEBS is implementing the main postulates of the Bologna Process and defines it's quality policy and quality assurance policy in accordance with the Standards and Guidelines for Quality Assurance in the European Higher Education Area. What is more, SEBS has recently obtained the recognition for quality of higher education from the following institutions: AACSB, AQA and EFMD. SEBS also introduced a quality management system in accordance with ISO 9001:2008. In 2009, SEBS was granted certification by Bureau Veritas, and today is the only educational institution in the region with the latest version of this norm.

In 2009, SEBS was awarded the EDUNIVERSAL Palmes Certificate. This certificate highlights the growing success of this institution on the international scale, and puts SEBS among 1.000 best business schools worldwide.

SEBS was ranked as 390th among the top 400 business schools in the world within Webometrics, university ranking system by WEB activities.

The programme of the first study cycle includes the following: Academic programme with majors in Economic and Management with several concentrations (out of which Financial and Management Marketing

studies are lead completely in English language), Applied Business School/Business Management, Sarajevo Business School (in cooperation with Griffith College in Dublin) Sarajevo Business School is the first study programme in BiH with the ENQA European accreditation of quality. Classes are conducted entirely in English, and the lecturers are prominent professors at the University of Sarajevo and Griffith College Dublin, and other foreign lecturers. The first two years of the program is carried out in Sarajevo and the third year in Dublin, Ireland. Students are graduating in Dublin, after which they can pursue master study in Ireland, Bosnia, the Commonwealth or in any country in the European Union, or to find a proper job and get a permanent residence visa for EU countries.

Marketing Management and Financial Management concentrations have been taught at the Management Department since the academic year 2008/2009. From the academic year 2011/2012, the classes are held completely in the English language.

The reason behind the introduction of classes is keeping abreast with the latest global trends in education. Students gain many benefits by studying in English, the most important is the fact that they are able to master the language which they will need in their further career endeavors. This way of studying increases their opportunities for studying abroad, participating in student exchanges, benefits when enrolling into the Master’s studies and, of course, provides greater chances for getting employment.

During the second study cycle, students may choose one of the following study programmes: - SEBS Masters Programme with Departments of Economics (Macro Financial Management) and Management (Banking and Insurance, Marketing, Financial Management).

- Joint Master Programme in collaboration with the Faculty of Economics in Zagreb with the following departments: Corporate Governance, Accounting and Taxes, Financial Reporting and Auditing, Quality Management in Education, Quality management in health care, strategic IT management.

- Joint master study program with the Faculty of Economics in Ljubljana on Economics and Public Sector Governance and Economic Environment.

Within the new ECTS-based concept of studies that School of Economics and Business in Sarajevo adopted in 2005, the Tempus project with universities of Vienna and Ljubljana provides for two doctoral programs: PhD - Doctor of Philosophy Program (Economics, Management/Business) - a three-year long academic and research oriented program, with 180 ECTS points and DBA - Doctor in Business Administration (Executive Doctorate or “professional doctorate”) - a practice oriented, part-time, three-year long doctoral program, also with 180 ECTS credit points.

Partneri / Partners

art FOTO ART Paromlinska 42 71000 Sarajevo Tel: + 387 33 713 333 / 705; 706.

Fax: + 387 33 716 290 E-mail: info@fotoart.ba www.fotoart.ba

„Zlatna jabuka“ devetog Bosanskohercegovačkog filmskog festivala BHFF u Tribeca kinu, u New Yorku, nagrada za etičku ideju “Moral Approach Award” na trećem MakeDox Film Festivalu u Skopju, u Makedoniji, te specijalne projekcije studentima Cambridge University, takmičarskih programa u Jihlavi i ZagrebDox-u

Foto Art d.o.o. je full marketing agencija, koja posluje u skladu sa sloganom : „Efikasnost i kvalitet, uz pomoć znanja i najnovijih tehnologija!“ Osnovna djelatnost Foto Arta je komunikacija koja je u kulturi globalne društvenosti preduslov za svaki vid modernog poslovanja.

U tom okviru Foto Art za svoje klijente isporučuje usluge u najvišoj kategoriji kvaliteta: - web dizajn: izrada, održavanje i administriranje internetskih prezentacija; - grafički dizajn: izrada knjiga grafičkih standarda, print materijala - godišnjih izvještaja, tematskih brošura, fascikli i drugih štampanih proizvoda; - TV i radioprodukcija: posjeduje vlastitu mobilnu i studijsku opremu za audiovizuelnu produkciju te adekvatne kadrovske i prostorne kapacitete, u okviru kojih može zadovoljiti svaku potrebu i zahtjev naručilaca. Foto Art radi sve forme televizijske komunikacije, od radio i TV džingla, do informativno-edukativnih i igranih emisija i serijala najvišeg programskog standarda i gledanosti; - promotivne kampanje: osmišljava, kreira i realizira promotivne i marketinške kampanje u svim oblicima mas medijske izvedbe; - odnosi s javnošću: kreira i proizvodi specifične instrumente i sredstva komuniciranja sa ciljanim grupama; - event menagement: organizira pres konferencije, promocije, kongrese, seminare, sajmove, godišnjice kompanija, kreira koncept događaja i njegov vizuelni identitet, scenario, konferansu, pisanje tekstova, obraćanja domaćina i gostiju, simultani prijevod, flimsko i foto dokumentiranje događaja, print materijali, dekoracija i brandiranje sale, rasvjeta, ozvučenje, infopultovi, hostese, ishrana, smještaj, revijalni sadržaji i sve što klijent zahtijeva; - outdoor advertising: izrađuje idejna rješenja i producira sve vidove komuniciranja u prostoru.

Foto Art agencija je prepoznatljiva po kvalitetu i raznovrsnosti usluga koje pruža svojim klijentima. S druge strane, Foto Art posepnu pažnju pridaje produkciji s ciljem pospješivanja domaće produkcije, što je prepoznato u Bosni i Hercegovini, ali i širom svijeta.

U 2011. godini, Foto Art je producirao film Nedžada Begovića, „Cell Phone Movie/Film mobitelom“, koji je dobitnik nagrade 17. SFF-a „Srce Sarajeva“, za najbolji dokumentarni film.

Nakon nagrade „Srce Sarajeva“, sljede nagrade:

Foto Art d.o.o. is a full marketing agency, operating in accordance with the following slogan: Efficiency and quality, together with the knowledge and new technologies .

Foto Art's primary business activity is communication, which is a prerequisite for all modern forms of running business in the culture of global sociality.

Within that framework, Foto Art provides services of the highest quality: - Web design - website design, maintenance and administration; - Graphic design - creating a book of graphic standards, print materials - annual reports, thematic pamphlets, folders and other printed products; - TV and radio production - the company owns mobile and studio equipment for audio-visual

production, as wel as adequate staff and premises enabling it to meet every need and demand of its clients. Foto Art provides all forms of televison communication, from radio and TV jingles to informational, educational programmes and serials of the highest programming standards and ratings; - Promotional campaigns - designs, creates and implements promotional and marketing campaigns, in all forms of mass-media presentation; - Public relations - creates and produces specific instruments and means of communication with target groups; - Event management - organises press conferences, promotions, congresses, fairs, company anniversaries, it creates event concept and its visual identity, scenario, hosting, writes speeches for hosts and guests, provides simultaneous translation, filming and photographing of events, print materials, decoration and branding of halls, lighting, sound, info desks, hostesses, meals, accommodation, entertainment contents and everything else requested by the client; - Outdoor advertising - prepares conceptual designs and produces all forms of outdoor communication.

Foto Art Agency is known for its quality and variety of services it offers. Furthermore, Foto Art devotes special attention to production in order to advance domestic production, which is recognized in Bosnia and Herzegovina and around the world.

In 2011, Foto Art produced the documentary film "CELL PHONE MOVIE / FILM Mobitelom", by Nedzad Begovic, the winner of the Heart of Sarajevo Award for the best documentary of the 17th Sarajevo Film Festival.

This award was followed by the Golden Apple Award at the 9th Annual BHFF at Tribeca Cinema in New York, and the Moral Approach Award at the 3rd MakeDox Film Festival in Skopje, Macedonia, but also by special screenings for Cambridge University students, competing programs in Jihlava and ZagrebDox.

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INSTORE MAGAZINE Hasana Brkića 2 71000 Sarajevo Tel: +387 33 710 616 Fax: + 387 33 710 615 E-mail: instore.magazine@altermedia.ba www.instore.ba InStore magazine je osnovan 2008. godine sa ciljem obrade tema o industriji roba široke potrošnje (FMCG). Agencija Altermedia d.o.o. izdavač je ovog jedinog trade magazina u Bosni i Hercegovini.

Magazin izlazi mjesečno i obrađuje aktuelne teme na FMCG tržištu, a distribuira se direktno na prodajna mjesta, tj. na ime i adresu čitatelja decision maker-a. Izdvaja se kao jedinstven, sveobuhvatan i pouzdan izvor najvažnijih i najaktuelnijih informacija iz sektora trgovine robama široke potrošnje na domaćoj trgovačkoj sceni, u okruženju i svijetu.

Tiraž u BiH je 7.000 komada, od čega se 5.000

primjeraka distribuira u maloprodajne objekte iz vlastite baze kupaca, kreirane od strane vodećih distributera u našoj zemlji, a 2.000 primjeraka na ruke aktuelnih aktera na tržištu (proizvođači, distributeri, principali, marketinške agencije, agencije za istraživanje tržišta, banke, osiguravajuća društva, itd.).

U svakom broju se mogu naći istraživanja vodećih agencija za istraživanje tržišta, sa detaljnim analizama proizvoda, brendova i drugih aktuenih tema na tržištu.

InStore magazin je uspostavio uspješnu saradnju sa lokalnim i multinacionalnim kompanijama u Bosni i Hercegovini i postao prepoznatljiv domaći brend.

Na portalu www.instore.ba možete naći elektronsku verziju magazina sa najnovijim vijestima iz zemlje, regije i svijeta.

InStore magazin je u januaru 2012. godine postao regionalni magazin sa redakcijama u Sloveniji, Hrvatskoj i Srbiji i planovima za širenje u Makedoniju, Kosovo i Albaniju. InStore Adriatic se 140

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besplatno distribuira poštom na 41.500 adresa nezavisnih trgovaca, trgovačkih lanaca, veleprodaja, proizvođača, specijalizovanih radnji, kao i ministarstava, akademskih institucija i agencija u BiH, Sloveniji, Hrvatskoj, Srbiji i Crnoj Gori. Tiraž od 41.500 primjeraka omogućava da poruke klijenata vidi 110.000 najeminentnijih pojedinaca iz sektora maloprodaje u cijeloj Adriatic regiji.

InStore magazine was founded in 2008, with the aim to publish articles covering the Fast Moving Consumer Goods (FMCG) industry in Bosnia and Herzegovina. The Altermedia d.o.o. Agency is the publisher of this one-of-a-kind trade magazine in Bosnia and Herzegovina.

It is a monthly magazine offering news from the FMCG market, and it is distributed directly to sales locations, e.g. addresses of its readers – decision makers. It is a unique, comprehensive, and reliable source of the most important information and news from the FMCG sector in the country, the region, and worldwide.

Circulation in B&H is 7,000 copies, 5,000 of which are distributed to retail stores of client networks of the most prominent distributors in the country, and 2,000 copies are delivered to the current market participants (manufacturers, distributors, principals, marketing agencies, market research agencies, banks,

insurance companies, etc.).

Each issue provides research by leading market research agencies, with detailed analyses of products, brands, and other hot topics. InStore magazine has established a successful cooperation with local and multinational companies in Bosnia and Herzegovina and became a distinguished domestic brand.

The webpage www.instore.ba offers electronic version of the magazine with the latest news from the country, region, and the world.

In January 2012, the InStore magazine became a regional magazine by opening offices in Slovenia, Croatia, and Serbia. The plans are to expand to Macedonia, Kosovo, and Albania. InStore Adriatic is distributed by mail, free of charge, to 41,500 addresses of independent merchandisers, chain stores, wholesale businesses, manufacturers, specialized shops, as well as to ministries, academic institutions, and agencies in BiH, Slovenia, Croatia, Serbia, and Montenegro. The circulation of 41,500 copies makes clients’ messages visible to 110,000 most prominent retail professionals of the Adriatic Region.

Partneri / Partners

www.metromedia.ba METROMEDIA Radićeva 8 71000 Sarajevo Tel: + 387 33 221 522 Fax : +387 33 221 523 Jevrejska 85 78000 Banja Luka Tel: + 387 51 230 030 Fax: +387 51 230 027 www.metromedia.ba Postavljanje visokih ciljeva, posvećenost potrazi za originalnošću i perfekcijom, neposredan pristup klijentima, brojne inovativne usluge itd., samo su neki od elemenata zbog kojih je Metromedia jedna od vodećih kompanija za vanjsko oglašavanje u Bosni i Hercegovini.

Od osnivanja 1998. godine, konstantno radi na kvalitetu i potrebama svojih klijenata, a uporedo i na sebi i razvijanju sopstvenih snaga. Danas je to moderno organizovana kompanija sa dvije kancelarije u Sarajevu i Banja Luci, sa preko 40 zaposlenih.

Mreža Metromedie broji preko 2.000 kvalitetnih i savremeno dizajniranih objekata ravnomjerno raspoređenih na najfrekventnijim lokacijama na cijeloj teritoriji Bosne i Hercegovine. Pokriva sve glavne saobraćajne pravce, magistralne i lokalne puteve, kao i pozicije u centrima gradova sa gradskim i prigradskim zonama.

Kvalitet usluga i visoku profesionalnost potvrđuje velik broj marketing agencija, brojni domaći i inostrani klijenti koji svakog dana ukazuju svoje povjerenje i realizuju uspješne outdoor kampanje na mreži Metromedie.

Kompanija koja u potpunosti prepoznaje značaj i neophodnost društveno odgovornog ponašanja dokazala se i kroz podršku brojnim,humanitarnim akcijama, sponzorstvima, sa željom da se pruži pomoć i podrška raznovrsnim djelatnostima društvenog života: kulturi, sportu, umjetnosti, zdravstvu. Ukupnom etikom svog poslovanja uživa poziciju poštovanog člana društvene zajednice kojoj pripada.

Stalni napredak i ulaganja u širenje i jačanje mreže, u razvoj i unapređenje zaposlenih kao i

razvijanje partnerskih odnosa sa klijentima dio su poslovne strategije koji obezbjeđuje kontinuiran rast i povećanje ukupnog učešća na tržištu.

Setting high goals, commitment to seeking originality and perfection, direct approach to clients, numerous innovative services – these are just some of the elements that make Metromedia one of the leading companies for outdoor advertising in Bosnia and Herzegovina.

Since its establishment in 1998, the company has constantly been focusing on the quality and needs of its clients, working at the same time on developing and improving its own resources and strengths.

Today it is a modern organised company with two offices, in Sarajevo and Banja Luka, with more than 40 employees.

Metromedia network includes more than 2000 high-quality facilities of contemporary design, distributed evenly at most frequent locations across the territory of Bosnia and Herzegovina. It covers all the main traffic routes, motorways and local roads, as well as locations in town centres, including town zones and wider surrounding town areas.

The quality of service and high level of professionalism are confirmed by many marketing agencies, numerous local and international clients who demonstrate their confidence on daily basis and implement successful outdoor campaigns through Metromedia’s network.

A company that fully acknowledges the importance and necessity of socially responsible behaviour,

it has further affirmed itself by supporting numerous humanitarian actions, offering sponsorships, willingness to provide assistance and support for various activities in the social sphere: culture, sport, art, and healthcare. With the overall

ethic of its operations, the company enjoys a reputation of a renowned and respected member of the community to which it belongs.

Continuous progress and investment into extending and strengthening its network, development and promotion of employees as well as developing partnership relations with clients, are all segments of the business strategy that ensures constant company growth and increase of its total market share.

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NEWEVENT Pavla Lukača 2 71000 Sarajevo Tel.: +387 (0)33 713 305 Fax.: +387 (0)33 713 306 E-mail: info@newevent.ba Web site: www.newevent.ba Kompanija NewEvent osnovana je 2009. godine i u veoma kratkom roku postala je nezaobilazan partner mnogobrojim bosanskohercegovačkim i internacionalnim kompanijama. Fokusiranost isključivo na kvalitet i postavljanje visokih standarda definisali su NewEvent kao brand za koji se danas veže niz vrijednosti i sinonima poput povjerenja, brzine, kvaliteta, iskustva, predanosti, snage, volje, odlučnosti, pedantnosti. Dijapazon usluga koje su u skladu sa potrebama i željama klijenata uključuje organizaciju događaja (korporativnih zabava, promocija, konferencija, koncerata, team building-a i drugih događaja), produkcija koja podrazumjeva audio, video i light podršku, tehničku podršku za simultano prevođenje, usluge marketinga i odnose s javnošću.

NewEvent kvalitetom usluga i jedinstvenim, partnerskim, pristupom obara granice dosad viđenog, a izlaskom na tržište Hrvatske i Crne Gore prethodne godine kompanija obara i geografske granice, što je jasan pokazatelj ozbiljnosti i jačine kompanije.

Tim sa dugogodišnjim iskustvom u različitim aspektima organizacije i upravljanja događajima svakodnevno nudi inovativna i kreativna rješenja, što doprinosi jačanju tržišne pozicije NewEvent-a i vrijednosti koje on predstavlja, jer bit brenda je u osjećaju koji on pobuđuje u nama. Profesionalizam u organiziranju i implementaciji događaja, kao i brzina reagovanja su odlike NewEvent-a kojima svjedoče kompanije DHL International d.o.o., Microsoft Bosna i Hercegovina, Coca Cola H-BC BH d.o.o., m:tel, Lutrija BiH d.o.o., Uniqa d.d., Fitness Universe za projekat “Strongman Championship”, Oracle Bosna i Hercegovina, Vermont d.o.o., Sparkasse Bank d.d., Mercator BH d.o.o., BH Telecom d.d., Tvornica Duhana Rovinj Bosna i Hercegovina, Američka

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trgovačka komora BiH, Agencija za razvoj Zajednice Mozaik, British Council, Sekretarijat vijeća za regionalnu saradnju, Američka ambasada u Sarajevu, Britanska ambasada u Sarajevu, Ambasada Kraljevine Saudijske Arabije u Sarajevu, Vlada Federacije BiH i mnogi drugi.

U nastojanju da bude inovativniji i kreativniji, NewEvent je idejni tvorac projekata od značaja poput “Prvog otvorenog klizališta u Sarajevu” koji se dvije godine zaredom tradicionalno realizovao uz podršku partnera kompanije. Jednostavno rečeno, kontinuirano usavršavanje i ulaganja, praćenje svjetskih trendova, te gradnja i održavanje partnerskih odnosa sa klijentima dio su brend strategije NewEvent-a, jer NewEvent je jedna vizija jednog tima pravih ljudi. NewEvent je partner Superbrands-a i član Američke trgovačke komore Bosna i Hercegovina od 2009. godine.

The NewEvent Company was founded in 2009 and soon became an indispensable partner for many companies both in Bosnia and Herzegovina and internationally. Having focused exclusively on the quality and high standards, NewEvent became a brand of different values and a synonym for trust, swiftness, quality, experience, commitment, strength, good will, determination, and precision. Its wide range of services which meet the clients' needs and wishes include organization of events (corporate parties, promotions, conferences, concerts, team building, and other events), production involving audio, video and light support, technical

support for simultaneous translation, marketing and public relations.

NewEvent has broken the boundaries in offering high quality of services and a unique partnership approach; the company also broke the geographical boundaries when it expanded its activities to the markets of Croatia and Montenegro, which is a clear indicator of the company's determination and strength.

The team with a long-year experience in different aspects of event organization and management offers innovative and creative solutions on daily basis, which contributes to the enhancement of NewEvent's market position and values it promotes, because the value of a brand rests on its ability to engender customers' affection.

The professional approach in organization and implementation of events, as well as a prompt response are some of the NewEvent's qualities as witnessed by the companies DHL International d.o.o., Microsoft Bosnia and Herzegovina, Coca Cola H-BC BH d.o.o., m:tel, Lutrija BiH d.o.o /Lottery of BiH/., Uniqa d.d., Fitness Universe for project called “Strongman Championship”, Oracle Bosnia and Herzegovina, Vermont d.o.o., Sparkasse Bank d.d., Mercator BH d.o.o., BH Telecom d.d., Tvornica Duhana /Tobacco Factory/ Rovinj Bosnia and Herzegovina, American Chamber of Commerce in BiH , Community Development Agency Foundation Mozaik, British Council, Secretariat of the Regional Cooperation Council, US Embassy in Sarajevo, Embassy of the Kingdom of Saudi Arabia in Sarajevo, Government of the Federation, and many other.

In its attempt to be even more innovative and creative, NewEvent initiated some projects of significance, such as the “First Outdoor Ice Rink in Sarajevo” which was implemented over the last two years with a support of the company's partners. To put it simply, a continuous improvement and investment, keeping up with international trends, and the building and maintenance of partnership with clients, are part of the NewEvent's strategy and the only vision of a team of right people. NewEvent is a partner of Superbrands and a member of the American Chamber of Commerce in Bosnia and Herzegovina since 2009.

Partneri / Partners

ONASA Zmaja od Bosne 4 71000 Sarajevo Tel: + 387 33 276 580 / 591 Fax: + 387 33 276 599 e-mail: onasa@onasa.com.ba web: www.onasa.com.ba Agencija ONASA je vodeća novinska agencija u Bosni i Hercegovini i regiji sa sjedištem u Sarajevu i sa dva stalna dopisništva u Banja Luci i Mostaru.

Agencija ONASA je osnovana 1994. godine s ciljem da ponudi objektivne, istinite i pravovremene informacije i novosti domaćoj i stranoj javnosti a koje se odnose na relevantne događaje u BiH, regiji i svijetu.

Osamnaestogodišnje iskustvo u prikupljanju, obradi i distribuciji informacija omogućava Agenciji ONASA da tokom dana emituje oko 200 vijesti u svim servisima, koje elektronskim putem prima veliki broj naših korisnika. Servisi-vijesti se emituju svakodnevno na jezicima naroda u Bosni i Hercegovini i istovremeno se prevode na engleski jezik. Onasa ima jasno definisanu poslovnu strategiju razvoja na jedinstvenom tržištu BiH uz stalno ekonomsko jačanje i širenje pretplatničke mreže, te zadovoljavanje potreba naših klijenata za kontinuiranim informisanjem. Misija agencije ONASA je kontinuiran doprinos razvoju istinitog, nezavisnog i profesionalnog informisanja u naprednoj, evropski orjentisanoj, multietničkoj i multikulturalnoj Bosni i Hercegovni sa ciljem stalnog širenja mreže izvan Bosne i Hercegovine.

Uspješan tim agencije ONASA sačinjavaju visoko obrazovani, kako iskusni tako i mladi kadrovi specijalizirani za oblast: novinarstva, marketinga, finansija i menadžmenta.

Korisnici usluga agencije ONASA su elektronski i printani mediji u BiH, regiji i svijetu, svjetski poznate novinske agencije, državne i entitetske institucije vlade i ministarstva, organi lokalne uprave, domaće i strane uspješne kompanije, nevladine organizacije, ambasade i konzulati u BiH, kao i brojne međunarodne institucije, zatim, agencije za privatizaciju, te političke partije.

Od 2002.godine agencija ONASA je punopravni član Medijske organizacije za Jugoistočnu Evropu (SEEMO).

Od 2006.godine agencija ONASA je jedan od osnivača i punopravni član Asocijacije Privatnih Novinskih Agencija Jugoistočne Evrope (APNA).

Evropsko udruženje menadžera dodjeljuje priznanje „Najmenadžer“ za Generalne direktore agencije ONASA: u 2004. za Mehmeda Husića i u 2007. za Elviru Begović.

Od 2010.godine agencija ONASA uspješno realizuje projekat „VIP intervju“ u okviru kojeg su Agenciju posjetili brojni gosti čiji su intervjui, koje je ONASA objavila, imali veliki odjek u javnosti.

U sklopu svoje osnovne informativne djelatnosti svojim korisnicima agencija ONASA nudi: generalni servis, privredni-business servis, NVO Izborni servis, javne ponude-tenderi, engleski servis, specijalizirani monitoring, reklamiranje na web stranici, organizovanje Press konferencija, OTS-objava saopštenja.

with two permanent correspondent's offices in Banja Luka and Mostar.

ONASA Agency was founded in 1994, with the aim to provide objective, truthful and timely information to domestic and foreign public in relation to relevant events in BiH, region and the world.

The eighteen years of experience in collecting, processing and distribution of information enables ONASA to distribute around 200 news articles daily through all services, to a great number of subscribers by e-mail. The services-news are broadcasted on daily basis, in languages of the peoples of Bosnia and Herzegovina and at the same time translated in English. ONASA has a clearly defined business development strategy on the common BiH market, with constant economic strengthening and the subscriber network expansion, meeting our clients' needs for continuous information service. Mission of the ONASA Agency is a continuous contribution to the development of a truthful, independent, and professional information service in the developing, Europe-oriented, multiethnic and multicultural Bosnia and Herzegovina, aimed at a constant network expansion beyond the borders of Bosnia and Herzegovina.

ONASA Agency has a successful team of highly educated staff, both experienced and young professionals, specialized in the field of journalism, marketing, finance and management.

ONASA Agency's customers include press and electronic media in BiH, region and the world, world-famous news agencies, state-level and entity institutions – governments and ministries, local governance bodies, successful in-country and foreign companies, nongovernmental organizations, embassies

and consulates in BiH, as well as many international institutions, privatization agencies and political parties.

Since 2002, ONASA Agency has been a full member of the South-East Europe Media Organization (SEEMO). Since 2006, ONASA Agency has been one of the founders and a full member of the Association of Private News Agencies (APNA).

The European Management Association gave the “best manager“ award to ONASA's general directors, Mehmed Husić in 2004 and Elvira Begović in 2007.

Since 2010, ONASA Agency has successfully implemented the VIP Interview Project. As a part of the Project, the Agency interviewed many guests and published the interviews, which were met with a great public response.

As a part of its main information activity, ONASA offers to its clients: General Service, Commercial/Business service, NGO and Election Service, Public Tenders, English Service, Specialized Press Clipping, Web Page Advertising, Press Conference Organization, OTS Service.

ONASA Agency is the leading news agency in Bosnia and Herzegovina, headquartered in Sarajevo SUPERBRANDS

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PRESS CLIPPING Bulevar Desanke Maksimović 8 78000 Banja Luka Mob: + 387 63 990 069 E-mail: office@pressclipping.info www.pressclip.ba Press Clipping u Bosni i Hercegovini već sedam godina, sa svojim partnerima iz regiona, se nalazi u samom vrhu kada je u pitanju praćenje i analiza medija i medijskih objava. Kvaliteta, brzina i temeljitost glavne su smjernice u radu Press Clipping-a, a savremeni personalizovani programi, kreativna rješenja i timski rad omogućuju da je uvijek među prvima. Lični pristup, brz odziv i reakcija na želje korisnika razlozi su prerastanja odnosa u prava poslovna partnerstva i dugoročne poslovne odnose.

Misija je da kroz sistemsko praćenje zahtjeva korisnika i razvoj savremenih alata za praćenje i analizu medija uspijemo zadovoljiti sve veće potrebe korisnika za brzim i efikasnim pristupom i razumijevanjem informacija. S obzirom na to da su »Socijalne mreže« uveliko postale jedan od najrasprostranjenijih vidova komunikacije i činjenicu da se sve više kompanija odlučuje na usluge koje su im u tom segmentu dostupne, Press Clipping je portfoliju svojih usluga dodao i praćenje i analizu "Socijalnih mreža".

Vizija naše firme je da se jedinstvenim, učinkovitim sistemom praćenja medija omogući, isto tako jedinstven pristup informacijama, ne samo iz Bosne i Hercegovine, već i Regije, Evrope i cijelog svijeta.

Kroz mnogobrojne humanitarne akcije, te saradnju sa mnogobrojnim kulturnim institucijama i organizacijama, Press Clipping i dalje ostaje vrijedan i uzoran član društvene zajednice.

Press Clipping in Bosnia and Herzegovina, with its partners from the region, has been a leading company for the last seven years when it comes to the monitoring and analysis of media and media announcements. Quality, promptness and thoroughness are the main guidelines in Press Clipping operations, and the modern personalized programs, creative solutions and team work have contributed to its continuous leading position. The personal approach applied in the operations, quick response and reaction to customers' requests have turned these relations into real business partnerships and long-term business relations.

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monitoring of customers' requests and development of modern instruments for the monitoring and analysis of media, in order to meet the customers' growing needs for a fast and efficient access and comprehension of information.

Given that the "social networks" have become the most widespread types of communication, and that more and more companies tend to choose services available in that segment, the portfolio of Press Clipping services includes the monitoring and analysis of social networks.

The company's vision is to enable a single access to information through a uniform and efficient media monitoring system, not only in relation to Bosnia and Herzegovina, but also information from the region, Europe and all over the world.

Through numerous humanitarian actions and cooperation with many cultural institutions and organizations, Press Clipping has remained a valuable and respectable member of the social community.

Partneri / Partners

PROFIS Azize Šaćirbegović bb 71000 Sarajevo Tel: + 387 33 618 553 Fax: + 387 33 992 652 E-mail: info@profis.ba www.profis.ba Agencija za prevođenje Profis je osnovana 2006. godine u Sarajevu. Profis je jedna od prvih agencija za prevođenje u Bosni i Hercegovini koja vrši stručne prijevode za više od 10 jezičkih kombinacija.

Naši prevoditelji i prevoditeljice te sudski tumači imaju dugogodišnje iskustvo iz prevođenja iz raznih oblasti, a najviše iskustva imamo iz slijedećih oblasti: • Ekonomija i finansije • Bankarstvo • Notarijat i advokatura • Pravo i zakonodavstvo • Farmacija • Tehnički opisi • Izvještaji o implementaciji projekata • Korporativni identitet Naša agencija po iznimno povoljnim uslovima obezbjeđuje profesionalne usluge prijevoda, lektorisanja i web-administracije. Za prijevode garantujemo profesionalan kvalitet, dogovoreni rok te čuvanje poslovne tajne. Svaki prijevod prolazi proces lektorisanja od neovisnog lektora ili lektorice, čime osiguravamo visoki kvalitet svojih usluga.

Svojim klijentima uvijek stojimo na raspolaganju te ih rado savjetujemo kada je riječ o organizaciji bilo kojeg vida dešavanja za koji je potreban prevoditelj/-ica ili više njih.

Agencija za prevođenje Profis Sarajevo je od 2006. godine stekla puno povjerenje mnogih

kompanija, udruženja, vladinih i međunarodnih organizacija u Bosni i Hercegovini, ali i u Hrvatskoj, Turskoj, Švedskoj, Njemačkoj, Austriji. Oličenje našeg profesionalnog djelovanja je između ostalog i to da smo već od samog početka prepoznali bitnost integrisanih usluga prevođenja, lektorisanja, planiranja i izrade web-stranica i promotivnih materijala. Stoga smo ostvarili partnersku saradnju sa odgovarajućim firmama kako bismo svojim klijentima ponudili sve usluge na jednom mjestu.

Uvijek težimo ka još boljem poslovanju i želimo biti prepoznatljivi po kvalitetu prijevoda ne samo u Bosni i Hercegovini nego i u regiji. Stoga je kvalitet naših usluga prevođenja nedavno potvrđen i od strane renomirane certifikacijske kuće Bureau Veritas, kada su auditori pregledali i ocijenili sve aspekte našeg poslovanja i uvjerili se da agencija za prevođenje Profis ispunjava sve zahtjeve za izdavanje certifikata kvaliteta ISO 9001 i EN 15308.

Ovime smo postali prva agencija za prevođenje u BiH koja je certificirala svoje poslovanje, na šta smo iznimno ponosni.

Uspjeh naših klijenata je i naš uspjeh. Nadamo se da ćemo i u budućnosti zajedno rasti i ostvarivati naše poslovne ciljeve.

Translation Agency Profis was established in Sarajevo in 2006. Profis was among the first translation agencies in Bosnia and Herzegovina to provide professional translation services in more than 10 languages.

Our translators and certified court interpreters have longtime translation experience in various fields, which include in particular the following fields:

• • • • • • • •

Economy and finance Banking business Notaryship and attorneyship Law and legislation Pharmacy Technical descriptions Project implementation reports Corporate identity Our agency provides professional translation, language-editing and web-administration services at quite affordable prices. We guarantee high quality translation, efficiency and confidentiality. We make sure that each translation is edited by independent language editors, in order to ensure the delivery of top-grade services.

We are always at disposal of our clients and willing to give them advices when it comes to organization of any kind of event requiring interpreter(s).

Since 2006, the Profis Agency has earned full confidence of many companies, associations, governmental and international organizations in Bosnia and Herzegovina, as well as in Croatia, Turkey, Sweden, Germany, and Austria. Another important aspect of our professionalism is that since the inception we have recognized the importance of integrated translation services, editing, planning, and development of websites and advertising materials. Therefore, we have established partnership with relevant companies in order to provide our clients with integrated services.

We pursue continuous improvement in our business operations as we want to be recognized by the high-quality translations, not only in Bosnia and Herzegovina but also in the region. Therefore, the quality of our translation services was recently confirmed by the reputable certification company - Bureau Veritas, when their auditors reviewed and evaluated all aspects of our business and were satisfied that the Translation Agency Profis met all the requirements of ISO 9001 and EN 15308 quality standards.

Thereby, we have become the first translation agency in BiH that earned the Certification, of which we are highly proud.

Success of our clients is our success.

We hope that we will continue to grow together and achieve our business goals.

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SUTON d.o.o.

Varaždinska 2 88220 Široki Brijeg Bosna i Hercegovina Tel: +387 39 700 740 Fax: +387 39 706 046 info@suton.ba www.suton.ba SUTON grafička industrija je renomirano ime na tržištu s dugogodišnjom tradicijom, iskustvom i neospornom kvalitetom proizvoda i usluga. Tvrtka je osnovana 1991. godine tako da danas iza sebe ima više od 20 godina uspješnog rada te se svrstava u vodeće kuće grafičke branše u BiH. Uz centralnu tvrtku i tiskaru u Širokom Brijegu poslovanje se obavlja i kroz podružne tvrtke SUTON GRAF d.o.o.

Zagreb u Hrvatskoj i SUTON PRINT d.o.o.

Podgorica u Crnoj Gori. Širenje na nova tržišta svakako je potvrda snage i veličine grupacije SUTON. Tiskara SUTON u svojoj centrali posluje na površini od 8000 m2 vlastitog poslovnog prostora s preko 60 stalno uposlenih djelatnika. Proizvodni pogon tiskare je opremljen modernom tehnologijom u svim segmentima grafičke proizvodnje te koristeći strojni park i stručna znanja svojih uposlenika proizvodi širok asortiman grafičkih proizvoda. Neki od istaknutijih proizvoda su: knjige tvrdog i mekog uveza, monografije, rječnici, časopisi, katalozi, leci, brošure, bilježnice za školu, udžbenici za školu, poslovni obrasci, rokovnici, kalendari, reklamni blokovi, ading role i brojni drugi proizvodi.

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Posebnu kategoriju čine proizvodi pod vlastitim brendovima: AS SCHOOL, AS OFFICE i AS GIFTS. Asortiman brenda AS SCHOOL čine raznovrsni proizvodi za školu, AS OFFICE različiti proizvodi za urede i poslovanje te AS GIFTS reklamno/darovni proizvodi.

Više od 10 godina proizvodi tiskare se izvoze van granica BiH. Kroz taj period vrijednost izvoza je stalno išla uzlaznom putanjom te SUTON pored kupaca iz susjednih zemalja s prostora ex YU ima kupace i iz Italije, Austrije, Njemačke i Švicarske.

Svoj doprinos društvu i općem dobru tvrtka SUTON daje putem brojnih sponzorstva i humanitarnih akcija. Također, vodi brigu o zaštiti okoliša te u svojoj proizvodnji koristi ekološki prihvatljive tehnologije i sirovine te papire sa FSC certifikatom.

Moto tvrtke je uvijek ići naprijed, rasti i postavljati nove trendove.

Zbog toga SUTON neprestano ulaže u sve segmente poslovanja te kupcima uvijek nastoji pružiti najbolju uslugu i najkvalitetniji proizvod.

SUTON - graphic industry is a well known brand on the market, with years of tradition, experience, and a strong quality of products and services. The company was established in 1991, and now, 20 years later, it grew to become a leading graphic business in B&H. Besides the main office and printing house in Široki Brijeg, the business is run through subsidiaries SUTON GRAF d.o.o. Zagreb in Croatia, and SUTON PRINT d.o.o.

Podgorica, Montenegro.

Expansion to these markets stand as a proof of strength and scope of the SUTON group.

SUTON printing house headquarters occupy 8000 m2 of own business space with a permanent staff of 60. Production facility of the printing house is equipped with modern technology in all segments of graphic production, with machinery and professional skills of the employed resulting in a rich offer of graphic products. The offer includes: hard cover and soft cover books, monographies, dictionaries, magazines, catalogues, flyers, brochures, notebooks, textbooks, business forms, agendas, calendars, advertising material, receipt paper rolls, and many other products. There is a special category of the company’s own brands: AS SCHOOL, AS OFFICE and AS GIFTS. The offer under the AS SCHOOL brand includes school supplies, AS OFFICE offers office and business supplies, and AS GIFTS promotional products and gifts.

The printing house has been exporting its products outside B&H for more than ten years. Its exports have only been increasing, so SUTON reached not only buyers from the neighbouring republics of former Yugoslavia, but also customers from Italy, Austria, Germany, and Switzerland.

The SUTON company supports the society and general wellbeing through sponsorships and humanitarian activities. In addition, it is environmentally friendly and protects the nature by using eco-friendly technologies, materials and FSC certified paper. The company’s motto is to always go forward, grow, and set new trends. This is why SUTON continuously invests in all segments of its business, trying to provide its customers with the best possible service and best quality products.

Partneri / Partners

Via Media Vrbaska 1 71000 Sarajevo Bosna i Hercegovina Tel.: + 387 33 720 020 Fax: + 387 33 720 021 www.viamedia.ba Danas, kada se svijet i tržišno komuniciranje mijenja brže nego što iko može pratiti, Via Media je snažan i pouzdan partner, koji znanjem i otvorenošću može odgovoriti svim izazovima tržišta.

Posvećena pružanju najkvalitetnijih usluga u uspostavljanu odnosa između kompanija i brandova sa ključnim javnostima, svoj rad temelji na vrijednostima uzajamnog povjerenja i dijaloga.

Via Media ima vrlo jasno definirane ciljeve: • donositi ideje koje sežu izvan tradicionalnih • ponuditi efikasna kreativna rješenja • kreirati komunikaciju koja stvara nove vrijednosti Kao jedna od vodećih komunikacijskih agencija u Bosni i Hercegovini, svojim klijentima nudi full service u oblastima: istraživanja, strateškog planiranja, oglašavanja, medijskog zakupa, dizajna, PR-a, promocija, TV i audio produkcije i event menadžmenta.

Strateško-kreativni tim konstantno unapređuje mogućnosti korištenja novih medija, educirajući klijente i ohrabrujući ih da budu prisutni na pravi način i na pravim mjestima u social media sferama.

Osmišljavanje komunikacijskih strategija uključuje izravno obraćanje ciljnim skupinama na interaktivnim eventima, koje su koncipirani tako da prostor pretvaraju u istinski brand experience.

Tokom 15 godina svog postojanja ova agencija je

radila sa najvećim kompanijama u Bosni i Hercegovini: BH Telecom, m:tel, HT Eronet, Lutrija Bosne i Hercegovine, Bosnalijek, Fabrika duhana Sarajevo, ASA Group, Violeta... Posvećeni su pružanju naj-kvalitetnijih usluga za internacionalne klijente poput: Pfizer, Nestle, Red Bull, Nokia, Roche, Dr. Oetker, Siemens, Replay i Al Jazeera.

Realizirali su veliki broj uspješnih kampanja za međunarodne organizacije, kao što su: EU Commission BiH, World Bank, UNICEF, UNDP, OSCE, OHR, US Embassy BiH. Od 2011. godine lansiran je projekat "Branding Conference" prva regionalna konferencija namijenjena profesionalcima iz oblasti tržišnih komunikacija.

Za svoj rad Via Media je nagrađena velikim brojem nagrada na lokalnim i internacionalnim festivalima.

COMMUNICATION NEVER STOPS! Today, when the world and the market communication is changing rapidly, making it difficult to keep pace with the changes, Via Media is a strong and reliable partner able to meet all market challenges thanks to its knowledge and openness.

Via Media is committed to providing high quality services in the establishment of relationship between companies and brands and the key clientele. Its work style is based on the values of mutual trust and dialogue.

Via Media has clearly defined goals: • bring along ideas beyond traditional boundaries,

• offer efficient creative solutions, thereby unlashing endless possibilities • create communication, providing for new values.

As one of the leading communications agencies in Bosnia and Herzegovina, Via Media offers full service to its clients, in the fields of: research, strategic planning, advertising, media buying, design, PR, promotion, TV and audio production, and event management.

The strategy-creative team constantly advances possibilities for the use of new media, by educating and encouraging the clients to be present in the social media sphere, being at the right place and doing it right and bright. Via Media's communication

strategies also include direct address to target groups at interactive events, which are conceived to turn the space into a true brand experience.

During 15 years of its existence, Via Media cooperated with the greatest companies in Bosnia and Herzegovina: BH Telecom, m:tel, HT Eronet, Lutrija Bosne i Hercegovine /Lottery of Bosnia and Herzegovina/, Bosnalijek, Fabrika duhana Sarajevo / Tobacco Factory/, ASA Group, Violeta... Via Media is committed to providing high quality services for international clients as well, some of which include: Pfizer, Nestle, Red Bull, Nokia, Roche, Dr. Oetker, Siemens, Replay and Al Jazeera. Via Media has implemented many successful campaigns for international organizations, such as: EU Commission BiH, World Bank, UNICEF, UNDP, OSCE, OHR, US Embassy BiH. In 2011, the project "Branding Conference" was launched. It is the first regional conference for professionals in the field of market communications.

Via Media received many awards at both local and international festivals.

COMMUNICATION NEVER STOPS! SUPERBRANDS

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Future Brand Guardians

Istaknuti studenti Ekonomskog fakulteta u Sarajevu koji su radili na Superbrands projektu Distinguished students of Sarajevo School of Economics and Business who worked on Superbrands project

Selma Kuljuh

Selma Obarčanin

Brand je simbol široko prepoznatljivog proizvoda kome se vjeruje.

Brand je ono što nas čini jedinstvenima.

Brand is what makes us unique.

Tarik Terzić

Brand is a symbol of products that is broadly recognized and trusted.

Ena Radončić

Brand nam daje osjećaj sigurnosti. Brand nam garantuje da uvijek znamo na čemu smo te da ćemo, ukoliko nešto krene po zlu, dobiti pažnju koju zaslužujemo.

Brand makes us feel safe. With brands you always know where you stand on, and if something goes wrong you will get attention that you deserve.

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SUPERBRANDS

Brand je zasnovan na zadovoljstvu, povjerenju i privrženosti.

Brand is based on satisfaction, trust and loyalty.