JEROEN VAN LOON

Jeroen van Loon

Jeroen van Loon (b. 1985 in ’s Hertogenbosch, The Netherlands, lives and works in Utrecht, NL) received a bachelor in Digital Media Design and a European Media Master of Arts from the HKU University of the Arts Utrecht. His work revolves around revealing and documenting digital culture.

His work has been displayed in solo exhibitions and international group shows and has earned him a European Youth Award and a KF Hein art grant. Recent work is included in the Verbeke Foundation collection. Recent exhibitions include Transmediale’s Alien Matter 2017, “cellout.me” at Aksioma, “Beyond Data” Central Museum, Dutch Design Week,“Design my Privacy” Z33, Cyberfest 9, Russia/USA/Colombia and V2_, The Netherlands

Fake News, 2018, Video

On 10 April 2018 Mark Zuckerberg had to testify before the US Congress. Fake News shows the entire hearing on three different screens. What has been added to the video are various face filters, which are commonly used to add an augmented reality layer to your selfie photos or videos. Each face filter, depending on the context it’s used in, can have different meanings.

In 'Fake News', the face filters are used to visually critique Zuckerberg and the members of the Senate committee on their vision about fake news, the privacy of Facebook users and the possible future regulation of Facebook. Fake News shows a more honest depiction of the shifting power balance between tech companies and politics.

'Fake News' was made possible by the generous support of the KF Hein Fonds and IMPAKT.