Posters are probably one of the most fun ways of conveying a message to the onlookers. There is so much you can do with them and when it comes to bending rules, you can go all the way with posters.
Bold, quirky, classy, blank, information loaded; there are so many styles to creating a poster. Here are some ways which you can use to create a cool design for your poster without much hassle but with all the deliverable elements in place so that the poster can do what it is meant to do.
Use Colors: One of the best ways to create an eye catching and interesting poster is to play around with colors. Be it the usage of multiple colors or solid blocks each has its own way of bringing out the beauty.
Typography: The typography used in a poster can bring out a lot about the event the poster is made for. Experimenting with typography allows you to bring out the seriousness or the playfulness of the event in simple yet classical manner. Just remember not to clutter the space with too many styles.
Visual Hierarchy: Posters are meant to provide information to people in a quick yet attention seeking manner. Hence you should always rank your information in a similar manner. Make it bold in case you have limited words or choose the typography properly where you have loads of information to give.
Negative or White Space: One of the easiest ways to make a person take attention of what you are trying to convey is to surround it with a lot of negative or white space as it allows the eyes to breathe and hence makes your information stand out in the crowd.
More with Less: Often we tend to clutter up the space of the poster with too many things which can be a no no for the viewer. Hence, it is better to convey your message with a few pictures or words which will make a strong impression on the onlookers’ mind.
Point of Focus: This technique usually deals with taking the photo used in a poster out of focus to give more weightage to the text content or you can also crop a picture down to the very details which is relevant to the whole context of the poster.
Clever Composition: Make the information available on your poster in the form of a puzzle which makes it interesting enough for the onlookers to take note of the information you are trying to convey and also provides the whole poster with a creative edge without much effort put in.
Layering: When you play with layers of colors, texts and images, it provides you with a depth and dimension which allows you to give your poster a different little world altogether. Layering not only brings out the creativity but also allows you to say a lot within the limited space.
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