Observing Anzac Day

ANZAC Day marks the anniversary of the first key military action fought by Australian and New Zealand forces during the First World War.

Anzac stands for Australian and New Zealand Army Corps. The troops in those forces became known as Anzacs, and to become the day on which New Zealanders acknowledge the service and sacrifice of all people involved in military conflicts. the pride in the name endures It commemorates over 300,000 to this day. New Zealanders who served their

Despite the defeat and heavy country and the 30,000 who have losses, Anzac Day is a day of pride died in service. and to reflect on the contribution of A Time to Give Back

New Zealand to the world and to Considering the point of a business remember the sacrifice of all those is to sell to consumers, ANZAC day who have died in battle for their is the perfect opportunity to give back country. while leaving a sweet taste in your

The date was officially named customers’ mouths.

Anzac Day in 1916 and was a half- A free ANZAC cookie with a coffee day public holiday marked at the time purchase is an easy and not too costly by range of ceremonies and services way of showing your customers that held throughout New Zealand. In you care, on a day of remembrance 1922, Anzac Day became established and pride. as a national day of commemoration Even a mini version is enough to set for New Zealanders who died during a sweet smile on your customers’ face the great war. on a sombre day.

Since then, Anzac Day has grown

AFM Group support for the NZRSA continues Over the last six years, proud New Zealand company AFM Group has raised over $570,000 for the New Zealand Returned & Services Association (NZRSA) through their annual, collectable ANZAC biscuit tins.

These are available now for purchase, but the biscuits are also available 365 days of the year in 180g packets. The tins are launched each year in the lead-up to ANZAC Day, with new and fresh designs to commemorate and remember the ANZACs, and also to raise money for NZRSA. The sale of each 180g packet results in a 30c donation, while each tin sold contributes a dollar. This has allowed AFM Group to donate over half a million dollars to the NZRSA since 2015. These funds help the Association with its ongoing mission of supporting those who serve our country and their families. Made in New Zealand, the biscuits are favourites in many households across the country and are a traditional Anzac biscuit that have stood the test of time. Many people discover our ANZAC biscuits because of the specially-designed tins, which are launched with a new look celebrating our service members every year. These are sold in supermarkets and food outlets across the country and AFM Group General Manager Mike Fisher says it’s extremely fulfilling for the company to not only celebrate those who have served New Zealand, but also provide material support to the NZRSA as a result. “ANZAC biscuits are part of our national heritage, and our tins are a small part of preserving and enhancing that heritage for all ages, we are proud of that, but more proud to be able to contribute to the NZRSA mission of supporting New Zealand service personnel and their families.”

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