Roll Over Beige

The tastes and attitudes of the baby boomer generation will be a driver of change in the interiors of retirement villages as they enter the market. Well travelled, bolder, and with a love of colour, Boomers are entering the market, so roll over beige.

aby boomer retirees are looking for contemporary and highquality places to live. Operators are exploring ways of delivering amenity, community, security and care options to this disruptor

generation.

While it’s no secret that each generation has its likes and dislikes, these generational differences even extend to colour.

Each village wants to attract a particular demographic. Understanding and using colour preferences to your advantage can help attract new residents.

Baby Boomers (born between 1943 and 1960) tend to like mature colours. These include what many call “classic” colour palettes. Darker blues, maroon, plum, shades of grey, and deep reds are all common for Boomers. Senior living/apartment buildings or gated retirement communities tend to use more mature colour palettes to attract this age group.

With a preference by many for functional, practical, and comfortable colours, an equal number are looking for soothing and calm colours. Common choices for this group include warm and smooth yellows and whites, clear and pale blue, and some shades of green.

No matter the colour choice, one thing is sure, this generation is proving to still be disruptors, even in later life.

Boomers don’t just want to live; they want to live well. Boomers are looking for retirement villages that provide casual comfort and social connection in a relaxing environment.

Overall, Boomers value social connection and having choices, enabling them to live in communities that reflect their ideals.