AN APPETISING MESSAGE FROM NEW ZEALAND TRADE AND ENTERPRISE

Food and beverage is a major export sector for New Zealand, accounting for almost half of the country’s total exports. New Zealand is a world-leading producer of some of the best-tasting dairy, meat, seafood, horticulture, alcoholic and non-alcoholic beverages the world has to offer. Export growth is occurring in all sub-sectors, particularly in processed food and beverages. Within these sectors, New Zealand has a wide range of rapidly emerging and growing categories, and many of these products are featured in this publication.

A large number of free trade agreements and geographical proximity to markets provides New Zealand’s food and beverage industry significant opportunities to grow trade with Australia, ASEAN, China and Pacific Rim countries.

New Zealand’s closest neighbour, Australia, is one of the most competitive and dynamic markets in the world. Consumers seeking greater diversity, quality and value in their food and beverage choices, drive an industry worth around AUD$100 billion annually. And with Asia now our largest destination region, New Zealand has proved an ability to transition from feeding just Westerners to also feed and meet the tastes of the Asia-Pacific region.

A number of common trends in the AusPac region offer further opportunities for New Zealand food and beverage businesses. Shopping habits are changing; the weekly grocery shop is a thing of the past in many countries. Across the region there is an increase in local and independent outlets and specialist stores, along with convenient smaller-format stores owned by major retailers in CBD locations.

Household sizes are shrinking, the number of time-poor consumers is growing, and the health and wellness trend is now firmly mainstream. This is driving demand for fresh and healthy food options, ready meals, and convenience products.

Also mainstream is an appreciation of sustainability, integrity and provenance. Consumers are willing to pay a premium for ethically-sourced food. Retailers know they can work with New Zealand businesses to meet cost reduction targets and waste reduction obligations. Foodservice suppliers are collaborating with New Zealand businesses to balance a juxtaposition in food service of health awareness requiring healthier options with lower fat, sugar and salt with the rise in hamburgers and streaky bacon at brunch. These trends sit well with businesses from New Zealand who can tell a strong story about where their ingredients come from and how their products are made.

Driven by the rise of reality TV cooking shows, bloggers and influencers, and celebrity chefs, consumers have never been more food-savvy and discerning.

These products and their stories represent who we are, what we stand for and what we offer the world. Good things come from this nation of creative idea-makers who know how to deliver new products, whilst always caring for people and place.

On behalf of the AusPac team at New Zealand Trade and Enterprise, enjoy this product line up!

Craig Armstrong Director - Customers, New Zealand Trade & Enterprise