RESPONSIBLE COFFEE

in reforestation in multiple countries helping clean up the environment and restore native flora and fauna.

Q: What is the current product range and variants and what makes these products stand out in the market?

A: The products are crafted for today’s consumer – fast growing category and segments, stunning design, premium quality, on-trend flavour profiles, sustainability ‘baked in’ to the essence of the brand, certified climate neutral, organic and Fairtrade, and we are involved in reforestation.

The current product range includes Plunger Grind 200g – 2 variants (Kickstarter blend & #time2shine blend); Whole Coffee Beans 200g – 2 variants (Kickstarter blend & #time2shine blend) and Coffee Eco-Capsule 10s – 3 variants (Kickstarter blend, #time2shine blend, Colombian Single Origin), Nespresso compatible.

Q: What is innovative or unique about the product?

A: It delivers on quality, design, sustainability, price and convenience. Sustainability is ‘baked-in’ to the name, design and product – it is certified Climate Neutral, Organic and Fairtrade.

Q: Who is the consumer and what benefit does the product bring them?

A: Grounded is primarily targeting Millenials who want products that reflect their personal values and style, and also those who want to do their bit, without compromising on taste, price or convenience.

Q: What consumer trend does the product support?

A: Premiumisation, design trends, coffee flavour trends, more sustainable consumption without compromising taste, price or convenience –concern about the environment and climate change, concern about chemicals in food, concern about protecting farmers and workers, provenance, growth of natural products, desire for variety, trust of smaller brands, cutting through the clutter of the category – shop-ability – Grounded is designed to be ‘easy to shop’. n

Guidance And Assistance

Without appropriate first aid training, it can be difficult to know where to start. The First Aid Pod is perfect for providing privacy and shelter for a store’s team or customers, medical guidance to first aid responders and visibility to emergency services in a busy environment.

guidance.

Q: What is the brand story?

A: The First Aid Pod was created to solve an ongoing issue its founders Tony, Braedan and Craig had encountered many times while working in retail. Too often they were unable to provide privacy, shelter or contain an area during a medical emergency and had seen other colleagues become flustered while in need of some basic first aid

Q: What is the current product range and variants and what makes these products stand out in the market?

A: The First Aid Pod is the only one of its kind and designed and created by three colleagues working in the retail sector. Inside a First Aid Pod, you will find a CPR mouth piece, an emergency survival blanket and ground pegs to secure your first aid pod in an outdoor setting.

Q: What is innovative or unique about the product?

A: The First Aid Pod is here to guide you with easy to follow, basic life support procedures known as DRSABCD which is clearly printed on the inside of the First Aid Pod, as well as on the carry bag. This gives guidance to those assisting and is easy to follow with or without any first aid knowledge.

It is floorless, so is easily placed over or around the patient to provide privacy from onlookers and shelter from the surrounding elements as it is water and UV resistant. The design of the First Aid Pod, as well as the bright colour, ensures you will be easily identifiable by other first aiders and emergency services.

Q: Who is your consumer and what benefit does the product bring them?

A: The First Aid Pod is perfect for any business to provide privacy for your team or customers, medical guidance to your first aid responders and visibility to emergency services in a busy environment.

Q: What consumer trend does the product support?

A: Health and Safety is paramount in any business or organisation and the care and welfare for your customers and team members is essential for good business. n

For more information contact Tony Watts +64 021 084 12331 or email sales@firstaidpod.com

Q: What is the brand story?

A: Beginning with a farmers’ market stall, Make It Raw has since grown into a small, like-minded team and sells our products throughout New Zealand. Each batch of Make It Raw nourishment is handcrafted. Make It Raw strives for conscious living and health.

Q: What is the current product range and variants and what makes these products stand