BOTANICAL INGREDIENTS

An ailing mother and an ancient text led to the creation of Puraty, a range of functional organic beverages. Puraty sources botanical ingredients that are produced according to rigorous sustainability standards, including criteria for measuring ecological, economic, and social sustainability.

Q: What is the brand story?

A: Scott Patterson’s mother was diagnosed with possible early signs of osteoporosis. He started looking at the much wider world of natural health therapies, and came across the remarkable work by a person called Pedanius Dioscorides circa 70AD, who wrote one of the world’s longest lasting of all-natural health books. A Strong Bones medicinal tea was formulated and given to my mother. Paterson started to receive requests to buy the medicinal tea from other friends, and an accidental business was born.

Q: What is the current product range and variants and what makes these products stand out in the market?

A: Puraty currently has eight functional teas; Digestive Aid, Energiser Boost, Liver Detox, Sleep Well, Slim Down, Green Tea Kombucha,

Green Tea Matcha and Green Tea Turmeric.

Q: What is innovative or unique about the product?

A: Puraty teas are functional and organic.

Q: Who is the consumer and what benefit does the product bring them?

A: The 25-to- 60-year-old female, health conscious consumer.

Q: What consumer trend does the product support?

A: Puraty products are organic and natural and contain no preservatives, no additives and no GMO. n

For more information contact Deanna Chiang on +64 021 116 8018 or dee@plumagencies.co.nz

Q: What is the brand story?

A: The factory site in Oamaru has been manufacturing confectionery since 1949 and was where “Pineapple Chunks” were first created and made. Rainbow Confectionery Ltd took ownership of the Oamaru factory in 2001. Rainbow Confectionery is the largest New Zealand made, non-chocolate confectionery manufacturer, supplying private label and