THE HEALTHY CHOICE

butchered from free range red deer in the Hawkes Bay. Woodburn is the longest producer consistently supplying the New Zealand market, for 17 years.

Q: What is innovative or unique about the product?

A: Handmade products; the majority being made with fresh ingredients. The is to be low in fat and sodium. The products have a wide age range appeal, and are well-suited to those with particular needs such as cholesterol and diabetes issues, and to those families who want a healthy meal choice that they would make themselves if time allowed.

Q: Who is your consumer and what benefit does the product bring them?

A: Young children to elderly – the products have wide age range appeal. Venison has a high iron content and several of the vitamin B group, most readily absorbed in the gut for cognitive development in young children supports, and generally supports well-being and zinc absorption.

Q: What consumer trend does the product support?

A: The products appeal to those making healthy food choices. n

Q: What is the brand story?

A: CHIA and AWAKA health beverages are made from all-natural ingredients in Nelson, New Zealand. CHIA is made from 90 percent hydrated chia seeds and natural juices. It is naturally rich in omega 3, calcium, magnesium, iron and complete protein with no artificial colours, flavours or preservatives and with no added sugar. CHIA is the winner of the Health Category of the New Zealand Food Awards and the New Zealand Functional Beverage of the Year.

AWAKA is made from fair trade coconut water infused with New Zealand fruits and roots. It is a carbonated like lemonade but without the sugar and with the added goodness that comes from the five essential electrolytes in coconut water. Like CHIA, AWAKA is all natural with no added sugar.

Q: What is the current product range and variants and what makes these products stand out in the market?

A: The AWAKA Sparkling Coconut Water Range includes Ginger & Turmeric Zing, Tasman Bay Berries, Zesty Lemon and Blackcurrant Boost. The CHIA Range

For more information contact Sally Haslett on +64 06 835 3307 or email sally@woodburnvenison.co.nz