ENERGY AND WELLBEING

In creating CHIA, the makers wanted to share something of nutritional value for sustained energy and wellbeing. CHIA started as an endurance drink for athletes, but the makers soon realised that everyone can do with a nutritional boost.

includes Coconut Water & Mango, Orange & passionfruit, Blueberry, Blackcurrant and Feijoa & Pink Guava.

Q: What is innovative or unique about the product?

A: There are no other chia seed beverages or sparkling coconut water beverages widely available in New Zealand or Australia that we are aware of. CHIA has more nutrients than any other bottled beverage on the market place in New Zealand or Australia. CHIA and AWAKA have some of the lowest sugar content of any natural beverages in the world.

Q: Who is your consumer and what benefit does the product bring them?

A: The target customer is women interested in health and wellbeing. CHIA and AWAKA are extremely beneficial for health because they provide nutrients that can be difficult to get enough of in the modern diet. CHIA is rich in magnesium, calcium, iron and complete protein (containing more than 10 percent RDI of each of these per serve).

AWAKA is rich in essential electrolytes, including magnesium that is important for the adrenal system which impacts the nervous system and sleeping patterns. The essential electrolytes give AWAKA the ability to provide hydration faster than water.

Q: What consumer trend does the product support?

A: CHIA and AWAKA both sit in three of the fastest growing supermarket categories: health category, on-the-go food/beverage category, and the functional beverage category. n

For more information please email info@chia.co.nz or call +64 021 167 0707

Q: What is the brand story?

A: Wāhiki Ice Creams are the creamiest and tastiest coconut ice cream made from real coconut milk using natural and highest quality ingredients. Wāhiki was started by a couple of friends and the name means “time out” in Māori. Wāhiki is currently working on a number of very exciting flavours that would be launched in 2018.

Q: What is the current product range and variants and what makes these products stand out in the market?

A: There are four variants: Coconut Vanilla,