NEW ZEALAND’S LEADING

SUPERMARKETNEWS is the New Zealand industry’s leading resource for information, providing news, trends, solutions and insights from the largest and most experienced editorial team covering the New Zealand retail grocery industry. The magazine is by subscription and is personally addressed to executive decision-makers in the retail grocery food (fmcg) industry.

丰富的社论团队提供涵盖新西兰零售杂货业的新闻，趋势，解决方 案和见解。该杂志是通过订阅收取，致力提供于零售杂货食品 （快 速消费品）行业的执行决策者作亲自阅读。

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Q: What is the brand story?

A: Wild Appetite’s ‘Mate’ is a fun and friendly brand from an iconic Kiwi company. Wild Appetite has won 14 London Great Taste Awards, justification that its products are up there with the best in the world. ‘Mate’, the new brand, is price and value competitive in mainstream grocery and features fun cartoon and emoji branding in an oxygen barrier 315ml plastic squeeze bottle. Wild Appetite is passionate about the foods it creates: intriguing flavours, vibrant taste and culinary craft.

Q: What is the current product range and variants and what makes these products stand out in the market?