LEADING LIGHT IN CRAFT BEER

Tuatara was born 16 years ago, founded by Carl Vasta, an engineer with the tastebuds of a wine critic. Carl returned to New Zealand and proceeded to build his first brewery, before too long, he’d managed to brew a superb range of beers and Tuatara hasn’t stopped growing since.

its environment have played a crucial role in developing and growing hop varieties with distinctive aromatics and flavour profiles. These New World hop varieties, developed in NZ’s unique environmental conditions, have made them wildly popular with overseas brewers and beer drinkers alike.

NZ hops are sought after by brewers all over the world and they are used in a number of global award-winning beers. However, more and more of those global award-winning beers are being brewed in New Zealand by a thriving brewing scene.

Q: What is innovative or unique about the product?

A: Most important is the use of NZ hops to give distinctive flavour and aroma profiles for Tuatara beer. Tuatara has strong branding, including ‘scaled’ bottles, and an edge-of-the-world brewing creativity, which has been recognised on a global stage. There are many craft breweries in NZ and Australia and globally currently, but not that many who have won New Zealand Champion Brewery and who are globally recognised as brewing some of the best craft beer in the world.

Q: Who is the consumer and what benefit does the product bring them?

A: Craft beer lovers, beer lovers generally who are looking for more flavour and a better beer experience, people who don’t like mainstream and generally anyone looking for a premium beer/alcohol product experience. Retailers benefit because they make more gross profit selling craft beer vs mainstream beer.

Q: What consumer trend does the product support?

A: Global trends towards more premium, more boutique, more flavourful, more adventurous products. Craft beer drinkers expect an adventure in every bottle and Tuatara delivers that adventure. n

For more information contact charles@tuatarabrewing.co.nz or call +64 021 206 1234