ORIENTAL HERITAGE

leaf tea. Because of this situation Chinese high quality organic tea is sure to stand out.

Q: What is innovative or unique about the product?

A: Organic Chinese pure leaf tea in tea bags. Usually specialty Chinese teas would only come in loose formats. The brand is packing into tea bags as Australasian consumers prefer tea bags. ATTIC is the first brand to bring Eucommia to the Australasian market.

Q: Who is the consumer and what benefit does the product bring them?

A: All current and new tea drinkers. Besides the health benefits of the teas, Attic is able to bring the consumer a superior tea at a good price in a format they are used to.

Q: What consumer trend does the product support?

A: There is an increasing demand for organic products such as ATTIC and a consumer trend to trying new products, especially teas. There is also an increasing demand for provenance, including single origin products.n