ENVIRONMENTALLY RESPONSIBLE

A: A comprehensive portfolio of Certified Organic products spanning 40 categories and over 400 SKUs.

Q: What is innovative or unique about the product?

A: Ceres Organics product range is 100 percent Certified Organic, and span everyday mainstream categories through to highly innovative health categories.

Q: Who is the consumer and what benefit does the product bring them?

A: “Ceres Organics consumers range from those embarking on a journey towards health and wellness right through to green warriors with strong environmental, ethical and social values. Due to the transparent, clean nature of the products Ceres also captures those looking for allergy friendly and/or plant based options.”

Q: What consumer trend does the product support?

A: Consumers are increasingly looking for less processed options, with simple ingredient lists. They seek transparency and honesty from companies and products. Health is meeting convenience as consumers look for easy ways to incorporate more goodfor-you food into their diets. A number of food trends continue to be on the rise including the rise of the flexitarian (following a vegetarian diet most of the time), raw foodism (heat destroys the goodness in food), Paleo, plant based everything (legumes, ancient grains, seeds, nuts), alternative proteins and alternative flours, ‘Free From’ everything (gluten, nuts, dairy, soy) and functional foods.

Awareness and interest in organics is growing. Thirty-eight percent of organic shoppers indicate they increased the percentage of their household food budget spent on organics over the past year. Fourteen percent of organic households say they spend 40 percent or more of their food budget on organics, and more than two out of three Australian households say they bought at least one organic product in the past year. n

For more information please contact Alex Player at a.player@ceresorganics.com.au or call +64 09 965 3527