PREMIUM VANILLA

variants and what makes these products stand out in the market?

A: The annual harvest of vanilla beans are shipped to the company’s headquarters, in Te Puna, Tauranga. There it’s packaged and processed into a range of 100% pure and natural range of products, including vanilla beans, extract, paste, sugar, syrup and powder.

Q: What is innovative or unique about the product?

A: Tongan vanilla has a very high vanillin content which results in a superior vanilla flavour. Heilala have partnered with Massey University and Plant and Food Research to continually develop products and to understand the science and the flavour of the vanilla which is so unique.

Q: Who is the consumer and what benefit does the product bring them?

A: Heilala Vanilla is the world’s only vanilla producer that grows, manufactures and markets the spice itself. Almost all vanilla flavouring that is consumed today is actually artificial. Vanilla is typically a commodity product that goes through a long line of traders before it reaches the end user so the short, transparent supply chain of Heilala Vanilla means that consumers are getting a product that is of high quality, consistent and safe. Heilala customers care about where their food comes from and that they are using real ingredients. Heilala Vanilla adds something special to their cooking or baking. Whether it’s the star ingredient in a crème brulee or a background balancing flavour, Heilala Vanilla supports, balances, mellows and gives depth to dishes. At various doses and concentrations vanilla can enhance the flavour of chocolate, coffee, nut and fruit flavours.

Q: What consumer trend does the product support?

A: Heilala Vanilla’s unique plantation-to-pantry provenance addresses the current trends of food traceability and sustainability. n

For more information contact Ruby Grant at ruby@heilalavanilla.com or on +64 027 469 8233

Adding A New Dimension

When his wife developed digestive issues in 2011, René Archer was teaching culinary classes on a regular basis at the Wise Cicada Café in Newmarket. Being part of the café and shop family, he was always keen to find new products. When Organic India’s Tulsi teas arrived he started playing with them and various fruit teas to create his kombucha.

Q: What is the brand story?

A: Rene’s Archer started making kombucha in 2011 for his own family in an effort to increase their pro-biotic food count. It went hand in hand with making brine pickles, sauerkraut, water kefir, Caspian Sea yoghurt, milk kefir, sourdough bread, and kvass. The Tulsi tea added a dimension to kombucha that we hadn’t experienced anywhere else.

Q: What is the current product range and variants and what makes these products stand out in the market?

A: There are currently two bottle sizes (glass, plastic optional), 750ml and 330ml, and four flavours: Red Berry, Pomegranate, Lemon & Ginger, Guarana & Açai (only in 330ml). They stand out through their unique tea formulas, utilising Tulsi tea (Holy Basil) and its specific floral character and herbal benefits. Another distinguishing quality is the mild and pleasant flavour achieved by the fermentation process and duration – it yields an only mildly acidic flavour in comparison to most other brands. Rene’s is still a truly artisan manufacturer, individually batch brewing teh drinks.

Q: What is innovative or unique about the product?

A: A brewed soft drink utilising a symbiotic probiotic culture. It is unpasteurised and not carbonated, yet creates its own fizz once bottled. It combines the experience of a soft drink with the benefits of a digestive tonic.

Q: Who is the consumer and what benefit does the product bring them?

A: Health conscious people, often parents.

Q: What consumer trend does the product support?

A: A growing awareness of and demand for probiotic and functional foods and beverages. n

For more information please contact René Archer at rene.archner@gmail.com or call +64 027 555 1622

Q: What is the brand story?

A: I Love Ltd. started out in 2008 at a local farmers market where the pair first baked some pies using their special sour cream pastry. They made 100 pies, which sold out in under an hour. The range of pies has now been extended and I Love Ltd. has also introduced sausage rolls, fruit pies and now some amazing cookies that consumers across the globe are loving!”

Q: What is the current product range and variants and what makes these products stand out in the market?

A: The range currently includes chilled family pies (including Free Range Chicken, Leek & Mustard), chilled box pies (including Free Range Pork, Apple