AWARD WINNING CEREALS

Scotty Baragwanath’s fascination for food began at a young age, when he got his first fry pan. Not many five year olds start cereal companies so after 20 years in the international food business he’s catching up.

expanded in 2018.

Q: What is innovative or unique about the product?

Q: What is your brand story?

A: Blue Frog is a superpremium breakfast company producing the world’s best breakfast products. Blue Frog uses the world’s best whole food ingredients, ingenious flavour combinations and awesome bits. No nasties, no numbers, just fun filling goodness, made with a whole lotta love. It’s ‘cerealsly’ good!

Q: What is the current product range and variants and what makes these products stand out in the market?

A: Blue Frog offers a selection of award winning grain free and gluten free cereals, a kids targeted range and recently launched porridge range, to be

A: Blue Frog is the leader of innovation in the breakfast category – constantly searching out the latest nutrient dense ingredients and flavour combinations to include in the range to maximise both flavour and nutrition, some examples include the use of Green Banana Flour and Heat Stable Probiotic. All categories to drive premiumisation – delivering innovative and high value products exceeding the customers expectations. This is delivered through both ingredients, functionality, taste and also exceptionally beautiful pack design. Blue Frog has a unique approach in working closely and forming collaborationss with key likeminded companies to produce exceptional products, leveraging the best of both companies. These include work with Fix and Fogg Peanut Butter, All Good Banana’s, OOB

Berries and Heilala Vanilla – a selection of New Zealand’s finest food companies. All products are preservative free (no sulphites especially), dairy free, refined sugar free and vegan. Blue Frog also NZ’s most awarded breakfast brand for 20152017.

Q: Who is the consumer and what benefit does the product bring them?

A: Anyone following a wellness lifestyle –predominantly 25-55-year-old females with an active lifestyle and approach to clean plant based eating.

Q: What consumer trend does the product support?

A: Health and wellness, plant based eating. Minimally handling clean plant based foods are the key to producing simply the best tasting and most enjoyable breakfast experiences possible. n For

167 8752

Q: What is the brand story?

A: Baby Steps™ is a premium New Zealand goat milk-based range of early stage nutritional products. It is made from goat milk sourced exclusively from NIG’s dedicated NZ farms. Baby Steps is formulated as a premium product with 100 percent goat milk and protein, and includes the addition of DHA and ARA.”

“Baby Steps is a story of a brand’s desire to provide a very high level of nutrition, with main ingredients sourced fresh from its own boutique farm. It is not only about the care for the consumer but for the welfare and care of the animals that provide the milk. Goat milk products are growing rapidly throughout the world, driven by the growing awareness of their high nutritional, digestive, and hypo-allergenic benefits.