BABY STEPS

Baby Steps has been selling on the NZ market since 2012, and is supported by trained nutritionists and 24-hour care line. It is also sold in many other countries including China (top three imported goat brand), Middle East and Africa, South East Asia, North Asia and soon to be Europe and the UK.

Q: What is the current product range and variants and what makes these products stand out in the market?

A: The current range sold in New Zealand is Baby Steps goat milk formula, stage 1 (900g can), Baby Steps goat milk follow on formula, stage 2 (900g can), and Baby Steps goat milk toddler, stage 3 (900g can). 400g cans and sachets are also available.

Q: What is innovative or unique about the product?

A: Baby Steps is uniquely formulated with the combination of goats milk, and ingredients that support comfortable and healthy digestion and fats that enable efficient utilisation of energy for growth and development. It has all the benefits of A2 milk proteins, and much more and a lower price. Goat milk is no longer a niche product and is fast growing into mainstream.

Q: Who is the consumer and what benefit does the product bring them?

A: Users are children from 0-3 years. Most babies and children who use goat milk product will have much more comfortable digestion, a settled stomach and digestion and little or no rashes. Often those who suffer from Colic and gas experience considerable relief on Baby Steps.

Q: What consumer trend does the product support?

A: Move to whole food, healthy and less allergenic foods, niche foods becoming mainstream. Knowing where the food comes from and how it impacts the environment. There is an explosion in middle class throughout Asia who are wanting the best and purest nutrition for them and their families. n

For more information please contact Guy Wills, general manager, at guy.wills@nignutritionals.co.nz or call +64 09 622 9667